Generative Engine Optimization
GEO or Generative Engine Optimization is the latest practice of helping websites surface their content, landing pages and brand across AI search results in places like ChatGPT, Google Gemini, Perplexity and Claude.
The Wall Street Journal reports that with Google’s ongoing implementation of AI search features, publishers expect a reduction of 20% to 40% in their organic traffic. Getting your business ahead of this is critical in 2026 so you remain relevant, profitable and strong.
If you are a small business owner, focused on helping people, we can help you.

- CLIENT REVIEWS
What Others Have Said About Working With Melanie Gorman & Crownsville Media...
















- A MARYLAND SEO COMPANY
About Crownsville Media
Building your website, brand, SEO and client pool is an ongoing task for business owners and their team. Marketing is not an innate skill. It’s ever-changing and you must keep up with trends, technology and changes if you want to get, and remain, on top.
To do that, you need a solution that works.
We believe answers are easier to come by than you might imagine. Yet, with so much prospecting from outside sources, it’s hard to know who to trust and who will deliver results that work for your business.
We also know it’s costly to make mistakes that leave you with more problems than solutions, which is why we specialize in evidence-based SEO and marketing.
With SEO there is no need to sell you on a solution, instead we can educate you on a solution that works using data, tools, and case studies. As a Maryland-based SEO company, in the one, and only, Crownsville in the whole USA, we would love to help you.


5.05.0Top Rated ServiceVerified by TrustindexTop Rated Service
- 5.0 Excellent rating Last 12 months
- New reviews collected regularly Recent review activity detected
- Responds to customer reviews 100% response rate within 48 hours
- Verified by Trustindex Based on real customer reviews Learn more
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Diane Quintana14 October 2026Trustindex verifies that the original source of the review is Google.
Melanie has worked with me on many different facets of my professional organizing business. She has helped me update my website and is working with me to publish and market my next book. She is easy to work with and provides excellent advice. I highly recommend Melanie and Crownsville Media.Posted on Google![]()
David Helfand3 April 2026Trustindex verifies that the original source of the review is Google.
I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!Posted on Google![]()
Marissa Gray20 February 2026Trustindex verifies that the original source of the review is Google.
I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.Posted on Google![]()
Ibrahim Shah21 January 2026Trustindex verifies that the original source of the review is Google.
Crownsville Media delivered an outstanding experience with their web development and SEO services. Their team is highly professional, detail-oriented, and genuinely invested in achieving real results. From website structure and performance to on-page SEO and overall optimization, everything was handled with a clear strategy and strong technical execution. Communication was smooth throughout the process, timelines were respected, and they were always proactive with recommendations that added value. It’s refreshing to work with a team that truly understands both design and search visibility, and knows how to align them with business goals. I would highly recommend Crownsville Media to any company looking for reliable, high-quality web development and SEO services.Posted on Google![]()
JB10 November 2025Trustindex verifies that the original source of the review is Google.
Melanie and her team go beyond the expected in setting up a website. They pay attention to clients' needs to understand what is needed to get the site recognized via best practices and SEO. But they also pay attention to the client themself to feel understood. In my case, it meant understanding what my next step was before I was comfortable voicing it. Then they helped me put that out in a way I not only felt at ease with, but loved. And just when I felt sad to see the process end because I thought it meant the end of the support, more ongoing support was offered. I highly recommend Melanie and the team she's gathered.Posted on Google![]()
Orna Walters7 November 2025Trustindex verifies that the original source of the review is Google.
Melanie Gorman of Crownsville Media is a treasure trove of golden nuggets for your business. She's a wizard at building websites. Melanie is detail oriented, stays up on trends that are constantly changing, and will show you how to maximize your efforts online for your business to truly shine.+0Posted on Google![]()
Matthew Walters6 November 2025Trustindex verifies that the original source of the review is Google.
I can’t recommend Melanie at Crownsville Media enough for your website and SEO needs. She’s on top of all the trends with AI and how to leverage Google to make it work for your business. The consistent traffic we get every day to our website is the best proof that her systems work and will work for you.Posted on Google![]()
Meredith Avery5 November 2025Trustindex verifies that the original source of the review is Google.
Learning from Melanie has been so enlightening. She truly has unprecedented knowledge and expertise to share and is lovely and outstanding to work with as she does so! I highly recommend her and her services in marketing. She has a passion and is not one to pass up!Posted on Google![]()
Naureen Dharani15 October 2025Trustindex verifies that the original source of the review is Google.
I had a website that I built on my own when my business was new and I didn't have the funds for something more extravagant. 5 years later, a friend referred me to Crownsville Media to redo and transfer my site onto another platform. It was supposed to be a few months, which turned into the better part of a year. Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. I started out working with multiple people from her team to build out a blog and it was going well for a while until someone from her team did not align with the direction for the blog piece of my site and I did not know how to speak up about it. While awkward at first, Melanie was nothing short of understanding, supportive, and honestly, a dream to work with. Since then, I worked mostly with Melanie and some of her developers. The process was collaborative and she made sure that it was my vision that came alive on the website, no one else's. So grateful for her patience with me and my delays with deadlines. Her eye for detail, organization, and design were so pivotal to the framework of my website. I am so pleased with how it turned out and I regularly get compliments on it. This experience taught me a lot about myself and pushed me to be more vocal in areas I shied away from in the past. Sometimes the lessons of life come in the most unexpected experiences. I look forward to working with her again in a future project.Posted on Google![]()
Judy Wamiti29 September 2025Trustindex verifies that the original source of the review is Google.
Highly recommend! Building a website that told the fully story of my business felt so overwhelming (I am much better with numbers than with words). Melanie and her Crownsville Media team took the time to understand me and my services, pulled everything together seamlessly, and created something that feels true to my business. I look forward to continuing to work with them.

- FOR EVERY STAGE OF YOUR JOURNEY
Your Complete Small Business Marketing Guide
Not sure where to start — or what to tackle next? These resources will help.
Just Getting Started Online
Building Your Visibility
Your Website Decisions
- Is it time to redesign your website?
- 10 quiet signs your website is costing you clients.
- Your outdated website is sending the wrong message.
- What should I keep from my old website in the redesign?
- The best HIPAA compliant email for therapists.
- A more thoughtful way to think about website design
- Which website platform is best for AI visibility in 2026?
- OUR SERVICES
SEO Services & Website Development With Crownsville Media

SEO Consulting & Management
We offer custom SEO consulting and SEO management for small and mid-sized businesses. Past clients include mental health therapists, lawyers, mental health clinics, writers, personal development organizations, mechanics, financial investment funds, public speakers and more.

SEO Content Creation
If your goal is to gain traffic, leads and potential clients from Google, you must have content strategy. We offer content creation services that help you meet your content goals so you leverage Google and social media in the most intelligent ways.

Website Development
Your website is more than just your online business card; it’s the hub for all of your communication with potential clients. It’s also a sales portal for your work, the critical element in your brand and reputation management and how Google decides what your business is all about.
If you need a new website or an update to your current website, we can help. Reach out for a consultation to explore our work, case studies and offers.

Marketing For Therapists
As a trained therapist and an SEO professional for more than a decade, Melanie Gorman and her team offer SEO strategy, website services and content creation for mental health practices. Whether you’re an agency or a single practitioner, we can help.
Read our top 22 tips for marketing your therapy practices or contact us today for a private consultation to discuss your needs.
- OUR 3 STEP PROCESS
When You're Ready, Starting Takes Just 3 Easy Steps
Schedule
Schedule a consultation with our team by either filling out our contact form or scheduling time on our calendar link.
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Meet Our Team
Meet with our team to discuss your website and current marketing needs. SEO is always a part of the discussion and whether you’re “new” to SEO or you’ve been doing it for years, we will explore the best steps to reach your current goals.
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Custom Proposal
After our meeting, we will create a proposal that includes best practices for how to reach your goals + a transparent plan for how to get there. This can include SEO focused content creation, a new or updated website, local SEO, and/or SEO recovery after a Google penalty.
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- Articles & Insights
SEO Tips & Resources Blog

A More Thoughtful Way To Think About Website Design
Most therapists and small business owners don’t sit down one

How Long Does SEO Really Take?
SEO is different for every industry, and the answer depends

How Brand Analysis Can Help Grow Your Therapy Practice
Brand analysis helps you understand how potential clients currently perceive

What’s Required For ChatGPT/Claude/Gemini To Recommend Your Business?
What Small Business Owners Need to Know About AI Visibility
- Contact our team today
We Are A Maryland SEO Company Here To Help You With Strategic Growth For Your Small Business
From Annapolis to Rockville, Frostburg to Baltimore and across to the Eastern Shore… and across the U.S., if you’re looking for a genuine partner for your strategic growth, please reach out.
Start with a complimentary SEO audit of your website so you can see your traffic and SEO trajectory for the future.








