SEO & GEO For Small Business Owners

We offer comprehensive website development, SEO and AI Visibility services for small business owners. Our services include: website development, digital marketing strategy, content creation, digital and content marketing.

Generative Engine Optimization

GEO or Generative Engine Optimization is the latest practice of helping websites surface their content, landing pages and brand across AI search results in places like ChatGPT, Google Gemini, Perplexity and Claude.

The Wall Street Journal reports that with Google’s ongoing implementation of AI search features, publishers expect a reduction of 20% to 40% in their organic traffic. Getting your business ahead of this is critical in 2026 so you remain relevant, profitable and strong.

If you are a small business owner, focused on helping people, we can help you.

What Others Have Said About Working With Melanie Gorman & Crownsville Media...

I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!

I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.

Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website.

Melanie is amazing and her services provide everything I have wanted for Internet Branding. From understanding your ideal client, to articulation your services, website development and SEO, she does it all, and integrates these services seamlessly. I am grateful to have found her services after many years of frustration working in disjointed ways with many companies, with little to show. She is highly accessible and easy to work with. She is the real deal and would recommend her to anyone wanting to grow their psychotherapy practice!

Melanie Gorman is Absolutely Amazing to work with. She helped me grow my private practice in ways I could never imagine. She has answers to all of my questions and greatly improved my SEO, marketing and my website. She is reliable, honest, very hard-working and dependable. I highly recommend her.

Melanie taught me the ins and outs of building SEO for my practice. She also coached me on how to enhance my website and make ongoing changes on my own with minimal stress and worry. I literally rebranded my entire practice, amplified my business social media presence and changed online domains, and she helped me to do this with confidence and calm (which I truly needed). I am admittedly not the person that understands all of the online tech jargon, and Melanie easily explains things in ways that anyone can understand and implement. Thanks to Melanie's expertise, my therapy practice is filling up with my ideal clients and I now have a system that supports my business growing exponentially. She's worth every penny. I couldn't have done this without her.

Melanie totally revamped my web site, directed me to a fresher look and ensured that all the technical aspects were in working order. Her eye for design and brand cohesion is great. To top it all off, she is personable, easy to talk to, and answers my questions in non-techy terms. What a relief!

Melanie has been my book coach (Mommy Burnout, Dey St, Harper Collins 2018), article editor and SEO wizard for the past three years. I can't say enough good things about the way she comes up with amazing ideas, knows the online publishing industry, has a keen ability to use her mental health background when needed and is clear about her messaging. She reads whatever you have and takes it from good to great. Melanie is truly talented in a lot of different areas as it relates to article topics, what is trending, optimization and writing. Happy to talk personally to anyone considering hiring her in any capacity as Melanie is a true talent.

Working with Melanie and her company is a huge game changer for my business. She is very professional, reliable and clearly knows what she is doing. I highly recommend her!!!

Melanie Gorman and Crownsville Media are the absolute BEST!!! I recently asked Melanie to update my website. She spent her time listening and asking me specific questions to determine exactly what I wanted. Although I wasn't entirely clear when I began talking with her, by the time we were finished we both had a clear vision. She then worked to bring that vision into reality. Her knowledge, integrity, skill and down-to-earth communications have made this process easy and fun. I LOVE my new website, Launching College Success, and am continuing to work with Melanie on growing my business in 2023. If you are just starting your business or want it to grow, hiring Melanie is a no-brainer. She truly is the best!

Melanie Gorman is the queen of SEO for therapists and coaches. Her insight and understanding of how to market your business on your blog and how to write to your audience so that they are ready to make a decision to work with you is the key to taking your practice to the next level. I couldn't recommend her more if you are ready to take your article writing to the next level so that it will actually become crucial to building your business.

I have enjoyed working with Melanie over the years. She provides warm support and affirmation as she helps you create a website that matches your vision. She helped revise mine at very reasonable cost.

If you are looking for media, website, SEO, or marketing help, Crownsville Media should be at the top of your list. When it comes to strategizing your message, capturing your goals, or supporting your mission, Melanie is the partner you want! Can't say enough wonderful things about her professional, knowledgeable, and can-do help over these many years of working with her. Don't know what I would do without her on my team!!

Melanie is an amazing SEO resource! She's helped me choose the best keywords for my business and writes fabulous headlines. Full of ideas, solutions and fun to talk with too. If you need SEO and marketing help you can TRUST, connect with Melanie at Crownsville Media.

About Crownsville Media

Building your website, brand, SEO and client pool is an ongoing task for business owners and their team. Marketing is not an innate skill. It’s ever-changing and you must keep up with trends, technology and changes if you want to get, and remain, on top.

To do that, you need a solution that works.

We believe answers are easier to come by than you might imagine. Yet, with so much prospecting from outside sources, it’s hard to know who to trust and who will deliver results that work for your business.

We also know it’s costly to make mistakes that leave you with more problems than solutions, which is why we specialize in evidence-based SEO and marketing.

With SEO there is no need to sell you on a solution, instead we can educate you on a solution that works using data, tools, and case studies. As a Maryland-based SEO company, in the one, and only, Crownsville in the whole USA, we would love to help you.

Your Complete Small Business Marketing Guide

Not sure where to start — or what to tackle next? These resources will help.

Just Getting Started Online

Building Your Visibility

Your Website Decisions

SEO Services & Website Development With Crownsville Media

SEO Consulting & Management

We offer custom SEO consulting and SEO management for small and mid-sized businesses. Past clients include mental health therapists, lawyers, mental health clinics, writers, personal development organizations, mechanics, financial investment funds, public speakers and more.

SEO Content Creation

If your goal is to gain traffic, leads and potential clients from Google, you must have content strategy. We offer content creation services that help you meet your content goals so you leverage Google and social media in the most intelligent ways.

Website Development

Your website is more than just your online business card; it’s the hub for all of your communication with potential clients. It’s also a sales portal for your work, the critical element in your brand and reputation management and how Google decides what your business is all about.

If you need a new website or an update to your current website, we can help. Reach out for a consultation to explore our work, case studies and offers.

Marketing For Therapists

As a trained therapist and an SEO professional for more than a decade, Melanie Gorman and her team offer SEO strategy, website services and content creation for mental health practices. Whether you’re an agency or a single practitioner, we can help.

Read our top 22 tips for marketing your therapy practices or contact us today for a private consultation to discuss your needs.

When You're Ready, Starting Takes Just 3 Easy Steps

Schedule

Schedule a consultation with our team by either filling out our contact form or scheduling time on our calendar link.

01/

03

Meet Our Team

Meet with our team to discuss your website and current marketing needs. SEO is always a part of the discussion and whether you’re “new” to SEO or you’ve been doing it for years, we will explore the best steps to reach your current goals.

02/

03

Custom Proposal

After our meeting, we will create a proposal that includes best practices for how to reach your goals + a transparent plan for how to get there. This can include SEO focused content creation, a new or updated website, local SEO, and/or SEO recovery after a Google penalty.

03/

03 SEO Tips & Resources Blog

Two people work at their laptop trying to figure out their local seo

Website Development

Website Design For Therapists: What Actually Helps A Practice Get Clients?

Website design for therapists has to do more than just

Local SEO

Why Is NAP Consistency So Important For Your Local SEO Strategy?

Why is NAP consistency is one of the most important

Woman looking out the window in an article by melanie gorman on common sense seo

SEO Fundamentals

Common Sense SEO: What Actually Works When Everyone Is Chasing AI, Algorithms & Hacks

As a long time SEO professional, my signature model involves

Woman thinking about her website and deciding what to keep in her redesign

Website Development

What Should I Keep From My Old Website In The Redesign?

This is another great question we get a lot from

What is email marketing concept with laptop user and analytics graphics showing email campaigns charts and digital strategy

Website Development

What Is Email Marketing & Why Do You Need It?

When most small business owners come to us for a

Marketing Advice for Therapists

Q&A With Melanie Gorman: New Squarespace Website With Indexing & SEO Problems

Dear Melanie, I recently had a website created on Squarespace

We Are A Maryland SEO Company Here To Help You With Strategic Growth For Your Small Business

From Annapolis to Rockville, Frostburg to Baltimore and across to the Eastern Shore… and across the U.S., if you’re looking for a genuine partner for your strategic growth, please reach out.

Start with a complimentary SEO audit of your website so you can see your traffic and SEO trajectory for the future.