# Crownsville Media - SEO, AI Visibility & Digital Marketing For Small Business Owners > SEO, Website Development, Digital Marketing & Content Creation For Small Business Owners > Generated by All in One SEO Pro v5.0.3, this is an llms-full.txt file, used by LLMs to index the site. ## Posts ### [What Is Email Marketing & Why Do You Need It?](https://crownsvillemedia.com/what-is-email-marketing-and-why-do-you-need-it) **Published:** May 21, 2026 **Author:** Laura Bonarrigo **Content:** When most small business owners come to us for a new website or a website refresh, they’re not asking what is email marketing? They are thinking about their homepage, their services, their photos, their bio, their contact form, and their navigation. Mostly, they want the site to look more professional, explain what they do more clearly, and help people feel confident enough to reach out. All of that matters. But there is another piece of the website conversation that often gets missed in the rush to launch: what happens after someone visits your site but does not contact you right away? Because that happens all the time. A person lands on your website, reads a blog, looks at your services, likes what they see, and may even think, “This could be exactly what I need.” Then the phone rings. A child needs something or a client meeting starts. Dinner has to be made. The tab closes, and unless that person bookmarked your site or remembered your business name, they may never find their way back. Email marketing gives you a way to stay connected with that person. It is not about spamming people, shouting into someone’s inbox every day, or pretending to be a huge company with a massive marketing department. For a small business, that might mean a monthly newsletter, a welcome email, a short sequence after someone downloads a free resource, or an occasional announcement when you have something meaningful to share. The bigger idea is that email marketing helps your website keep working after someone leaves it. Table of Contents [Toggle](#) - [What Is Email Marketing?](#What_Is_Email_Marketing) - [Why Your Website Should Be Ready To Collect Emails From The Beginning](#Why_Your_Website_Should_Be_Ready_To_Collect_Emails_From_The_Beginning) - [What Can Email Marketing Do For A Small Business?](#What_Can_Email_Marketing_Do_For_A_Small_Business) - [What Is A Nurture Sequence?](#What_Is_A_Nurture_Sequence) - [Do You Need To Send Emails Right Away?](#Do_You_Need_To_Send_Emails_Right_Away) - [What Does Email Marketing Look Like On A Website?](#What_Does_Email_Marketing_Look_Like_On_A_Website) - [Why Email Marketing Supports Website Development](#Why_Email_Marketing_Supports_Website_Development) - [What Should You Send?](#What_Should_You_Send) - [When Should You Ask For The Consultation?](#When_Should_You_Ask_For_The_Consultation) - [Email Marketing Is Easier When Your Website Is Built For It](#Email_Marketing_Is_Easier_When_Your_Website_Is_Built_For_It) ## What Is Email Marketing? Email marketing is a digital marketing tool that allows you to communicate with people who have chosen to hear from you. In most cases, it starts with a form on your website. Someone may sign up for your newsletter, download a free guide, request updates, or check a box on your contact form saying they would like to receive emails from your business. Their information is then stored in a service like Kit, Constant Contact, Mailchimp, or another similar platform. These services are designed to help you capture emails, send emails back to someone in an automated way, and give that person the ability to opt out if they no longer want to receive email from you. That last part matters. You can, of course, correspond with someone one-on-one through your regular email account if they emailed you. But you cannot send emails from your regular email account on mass without permission. There are rules called CAN-SPAM compliance, and the rules basically say that to email someone in this way, you have to have permission, and that person has to be able to opt out of receiving emails from you if they no longer want to receive email. One-on-one correspondence is different from mass communication. Email marketing gives you a compliant, organized way to capture someone’s name and email and send correspondence to the list you have permission to contact. ### The basic structure is simple: 1. Someone visits your website. 2. They enter their name and email into a form. 3. Their information goes into your email marketing platform. 4. You can contact them later with helpful, relevant messages. A simple setup can create significant long-term value. ## Why Your Website Should Be Ready To Collect Emails From The Beginning Many small business owners focus so much on getting the website launched that email marketing gets pushed to later. Understandably, a website project already has a lot of moving parts. You are thinking about what your business does, how to explain your services, how to show up visually, what pages you need, and how to make the site feel like you. Adding “email marketing” to the list can feel like one more thing. Still, there is a difference between building a full email marketing strategy and simply preparing your website to collect emails. Sending newsletters on launch day is not required. Writing a complicated nurture sequence before your homepage is live is not required either. A polished freebie, a five-email funnel, and a full content calendar can come later. What you do need is a way to collect email addresses before you wish you had them. This is where people often get stuck. They wait until they have a book, a course, a workshop, a new offer, or an event to promote. Then they realize they do not have anyone to email, and by that point, they are starting from zero. Email marketing is more effective when people think about it before they need it. It’s like having company coming to your house and doing the work to get ready ahead of time—cleaning the house, buying the food, cooking the food, and getting prepared instead of realizing people will be there in five minutes and then trying to clean everything at the last second and order DoorDash because you do not have any food. The same is true with your marketing. When your website is already collecting emails, you are preparing before the urgency arrives. You are capturing emails way before you may be ready to send them, and that gives you a list to reach out to when you do have something to say, sell, or invite people into. Starting early is rarely something business owners regret. You will always wish that you started in the past, because without those forms on your website, you lose opportunities to connect with prospective people. ## What Can Email Marketing Do For A Small Business? You would want to do email marketing if you ever had a reason to be in touch with clients or prospective clients to encourage them to move forward with your services, buy your products, or engage with you in some way. That is one of the most important things to understand. Many prospective clients do not make a decision the first time they visit your website. Some may be comparing options. Others may need to talk to a partner, wait for the right budget moment, or sit with the decision for a little while. They may be curious but cautious. They may trust you, but not enough to book a consultation today. None of that means the visit was a bust. It means they are somewhere in the decision-making process, and email gives you a way to keep the relationship warm. For a service-based business, that might look like sending occasional insights, helpful articles, client education, behind-the-scenes updates, or invitations to schedule a consultation. A product-based business may use email for announcements, seasonal offers, launch updates, product education, or reminders about what is available. Every business can use email marketing differently. A therapist, consultant, coach, accountant, designer, farm, wellness provider, or local business should not copy what everyone else is doing. The point is to create a communication rhythm that makes sense for your business and your audience. ### Email marketing can help you: - Stay visible after someone leaves your website - Educate prospective clients before they book - Share new blog posts or resources - Announce services, products, workshops, courses, or events - Build trust over time - Encourage people to schedule a consultation - Reduce the pressure to sell all at once Done well, email marketing feels less like a blast and more like a continuation of the conversation someone started when they landed on your website. ## What Is A Nurture Sequence? Once you start learning about email marketing, you may hear the term “nurture sequence.” It sounds more complicated than it is. A nurture sequence is a set of emails you write one time and set up to go out on a scheduled basis. For example, someone might download a free guide from your website. After entering their email, they receive the guide immediately. A few days later, a follow-up email arrives with a helpful tip. Another email might explain how your service works. Later in the sequence, they may receive an invitation to schedule a consultation. You are not manually sending each email every time someone signs up. The system does that for you. Behind the sequence is strategizing how someone goes from being interested in a product or service, to considering your product or service over somebody else’s, to ultimately purchasing the product or signing up for a consultation with you. For many small businesses, this is where email marketing becomes especially powerful. Your website introduces the business, and your email sequence continues the relationship. A good nurture sequence does not bully people into buying. It helps them make a more informed decision, gives them time, builds familiarity, and shows them that you understand the problem they are trying to solve. When the invitation to schedule a consultation comes, it does not feel random. It feels like the natural next step. ## Do You Need To Send Emails Right Away? No, and for many small business owners, that’s a relief. You can start capturing emails and, at that point, set it and forget it. You do not actually have to do anything with the list immediately. Of course, collecting emails forever without using them is not the goal. At some point, you do want to communicate with the people who signed up. You can collect email addresses for a year and then mail to people. You don’t want to go a lot longer than that. But you really could collect email addresses for a while and then choose to send your first newsletter. The point is not to make email marketing overwhelming. It is to make sure your website is not letting interested people disappear. If you are already investing in a website, adding the right sign-up forms and connecting them to an email marketing platform is a smart foundational move. Building this into the site from the beginning is much easier than coming back later in a panic because you finally have something to promote and no list to send it to. ## What Does Email Marketing Look Like On A Website? On a website, a visitor sees a simple sign-up invitation on the contact page, in a blog post, in the footer, or on a landing page for a free resource. For many small businesses, the easiest place to begin is with a newsletter sign-up on the blog and a permission-based opt-in on the contact form. It does not have to be fancy. A name field, an email field, and one clear sentence about what they will receive is often enough. The wording should sound like the business. A luxury service provider may need a more polished invitation, while a family farm may want something warmer and more community-oriented. A therapist or consultant may need language that feels thoughtful and grounded. Behind the scenes, the form connects to your email marketing platform so the person’s information is stored correctly. From there, you can decide whether they receive a confirmation email, a welcome note, a free resource, or simply join your general newsletter list. A good web development team can help you think through those choices before the site launches, so you are not trying to reverse-engineer your marketing later. ## Why Email Marketing Supports Website Development We think of website development in two phases: first, there is the build of the website, then there is marketing what you have built. A website is not finished simply because it is live. Once your site launches, people still need reasons to visit it, return to it, trust it, and act on what they find there. Blog content, search engine optimization, social media, local visibility, paid ads, referrals, and email marketing can all play a role in that second phase. Email marketing is one of the bridges between your website and your long-term business growth. Your website gives people a place to land. Email gives you a way to keep talking to them. That is why it makes sense to discuss email marketing during a website project, even if you are not ready to launch a newsletter yet. Decisions made during development can either support future marketing or create more work later. With thoughtfully built forms, a well-structured blog, and an email platform connected from the beginning, you have options. You can start simple and grow into a more layered strategy when the business is ready. ## What Should You Send? This is where a lot of people begin to second guess themselves. They understand the value of collecting emails, but then they worry they will have nothing to say. You do not need to send something brilliant every week, and you do not need to become a full-time content creator. What matters is communicating in a way that supports your business goals and is useful to the people on your list. ### Depending on your business, you might send: - A short monthly newsletter - A recent blog post with a personal note - A seasonal update - A helpful tip or explanation - A client education email - A new service announcement - A product update - A consultation invitation - A limited-time offer - A behind-the-scenes look at your work The best emails usually have a reason for existing. They help someone understand something, solve something, consider something, or take the next step. For a small business owner, email marketing does not have to be constant to be effective. It does need to be intentional. Strategy helps here. Instead of asking, “What should I send this week?” it is often better to ask, “What does a prospective client need to know before they are ready to reach out?” That question changes the entire conversation. Now your emails are not random. They are part of a path. ## When Should You Ask For The Consultation? If the goal is to move someone toward a consultation, your email marketing should make that next step clear. That does not mean every email needs to sell aggressively. In fact, most small businesses are better served by a more relational approach. People should not have to hunt for the next step, though. When you want readers to schedule a consultation, say so. Include a gentle invitation at the end of your emails. Create a nurture sequence that leads to a consult call. Link to your calendar or contact form. Explain who the consultation is for and what someone can expect. Specificity makes it easier for the right person to act. ### For example: “If your website is outdated, unclear, or no longer reflects the business you are running now, we can help you think through what needs to change. Schedule a consultation with [Crownsville Media](https://crownsvillemedia.com/accessibility), and we’ll talk through where your site is today, what is getting in the way, and what would make the biggest difference.” That kind of invitation is clear without being pushy. It meets the reader where they are. ## Email Marketing Is Easier When Your Website Is Built For It Email marketing is not an event. It is a process you create on your website and engage with when you are ready, at whatever pace you want. You can keep it simple at first. Start with one form and one list. Collect emails before you are ready to send a full newsletter. Add a free resource later. Build a nurture sequence when you have a clearer offer. Grow into the strategy over time. What you cannot do is magically get the names and email addresses later, which is why you want to start this now. For that reason, we encourage small business owners to think about email marketing during the website development process, not months or years later when they suddenly need an audience. If you are building a new website or updating an existing one, this is the time to ask better questions… How will people stay connected after they leave the site? Where should email sign-up forms appear? What platform should collect those emails? Do we need a newsletter, a free resource, a welcome email, or a nurture sequence? How can the website support future marketing without making the launch more complicated than it needs to be? You do not have to answer all of that alone. At Crownsville Media, we help small business owners build websites that do more than look polished on launch day. We think about the structure, the message, the user experience, and the marketing foundation that supports what comes next. If you know your website needs work, or you are starting from scratch and want to build it the right way, let’s talk before you are in a rush. Schedule a consultation with Crownsville Media, and we’ll help you look at what you need now, what can wait, and what should be built into your website from the beginning so your business is ready when your next opportunity arrives. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Website Development --- ### [How Long Does SEO Really Take?](https://crownsvillemedia.com/how-long-does-seo-take) **Published:** October 2, 2026 **Author:** Melanie Gorman **Content:** SEO is different for every industry, and the answer depends heavily on the place you’re starting from. If you have a well-established business and you’ve been writing articles for a long time, even if those articles haven’t been SEO optimized, you’re starting from a very different place than someone launching a brand-new website on a brand-new domain. Conventional wisdom and case studies tell us that SEO is roughly an 18-month project from the beginning to the point where you’re seeing regular, repeated results from it. So what does that really look like? Table of Contents [Toggle](#) - [SEO Starts With Establishing Your Business Footprint](#SEO_Starts_With_Establishing_Your_Business_Footprint) - [Think Of Google Like A Child You’re Teaching](#Think_Of_Google_Like_A_Child_Youre_Teaching) - [You Have To Keep Growing Your SEO](#You_Have_To_Keep_Growing_Your_SEO) - [Consistency Can Change How Quickly SEO Grows](#Consistency_Can_Change_How_Quickly_SEO_Grows) - [Google Also Pays Attention To What Happens After Someone Clicks](#Google_Also_Pays_Attention_To_What_Happens_After_Someone_Clicks) - [So, How Long Does SEO Really Take?](#So_How_Long_Does_SEO_Really_Take) ## SEO Starts With Establishing Your Business Footprint The goal of SEO is to establish the footprint of your business inside Google and Google’s knowledge graph. It’s how you plant the seeds for your authority and claim your stake inside Google’s search engine for your business. That footprint includes variables like your address and location. It includes the name of your business, whether you have a brand name or simply use your own name. It also includes the authority you’ve established through your credentials and the way your About page is written. What you’re really trying to establish is that you are the same business and the same business owner everywhere your business is discussed. To use [Crownsville Media](https://crownsvillemedia.com/common-sense-seo) as an example, we want to be the same Crownsville Media inside search whether we’re being talked about on LinkedIn, Facebook, Yelp, our own website, or a podcast. We’re establishing the identity of the business and the facts about who this business is. ## Think Of Google Like A Child You’re Teaching The metaphor I use is that Google is like a child. You’re constantly teaching that child about your business again and again through all the different places where you write about your business and publish information. The more consistently you do that from the beginning, the easier it becomes for [Google to understand](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) who you are. SEO is a comprehensive project. It isn’t just what you put on your website. It’s the identity of your business across all the places your business is discussed. Are you the same business owner on [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) that you are on LinkedIn and on your website? Is the information consistent? Those things have an impact on how quickly your SEO can take off. ## You Have To Keep Growing Your SEO The next thing to think about is what you’re actually doing to grow your SEO. A lot of people write a website, put everything out there, and end up with a beautiful online business card. But then they don’t write articles. They don’t blog. They don’t publish anything beyond their service [landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) and the basic pages of the website. You put that website online and begin teaching Google who you are and what your business is about, but then it doesn’t really grow because you’re not nurturing it. You’re not giving Google more content or continuing to demonstrate why it should send traffic back to your website. How do you do that? You write articles that support your services. All websites need service landing pages, and your blog should feed those service landing pages. The articles shouldn’t simply repeat what’s already on the service page. They should expand on those subjects, explain them, and talk about them in different ways. A lot of people write a website, put everything out there, and end up with a beautiful online business card. If that’s closer to your situation than you’d like, the fix usually isn’t a new website. It’s knowing what you already have and what it needs next. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_mid&utm_campaign=blog_consultation) ## Consistency Can Change How Quickly SEO Grows Two businesses can also begin with similar websites and see very different results based on what happens after launch. Consider the business publishing a carefully researched article every week. The topics connect directly to its services. Keywords are based on language consumers actually use. Articles are edited by a human, include useful images, link to credible sources, and connect naturally to relevant pages elsewhere on the website. Now compare that with a business publishing once a month, posting large amounts of unedited AI content, or abandoning the blog entirely after the website launches. Those aren’t equivalent [SEO strategies](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). ## Google Also Pays Attention To What Happens After Someone Clicks Getting someone to your website is only part of SEO. The content also has to be worth reading. The deal with Google is that you have to earn Google’s trust. One of the ways you do that is by [creating content people actually spend time reading](https://developers.google.com/search/docs/fundamentals/creating-helpful-content). If someone comes to your article and stays for five seconds, that’s telling Google something very different than if they stay for one minute or three minutes, continue reading, and then move through your website. I don’t mean that Google is sitting there assigning you exactly three minutes’ worth of referrals because somebody read an article for three minutes. The point is that the amount of time people spend with your content can tell a very different story about whether you gave them something worth reading. That’s why more content is not automatically better content. You want to give people a reason to stay. ## So, How Long Does SEO Really Take? The answer is conditional to each individual website. Eighteen months gives you a reasonable framework, but your actual timeline depends on where you’re starting, how strong your existing footprint is, and how consistently you’re doing the work to grow it. That’s why someone else’s SEO timeline isn’t necessarily yours. If you want to know how long your SEO may really take to grow, schedule a consultation with us. We can look under the hood, see how healthy or unhealthy your website currently is, and give you a more realistic understanding of what needs to happen to grow your SEO. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_end&utm_campaign=blog_consultation) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Why SEO Guarantees Are A Red Flag](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) **Published:** September 29, 2026 **Author:** Melanie Gorman **Content:** For this post, I want to talk with you like a friend. And as my friend, here’s the truth: SEO guarantees are a red flag simply because no one can guarantee what Google is going to do. No one can guarantee what AI is going to do either. So when an SEO company tells you they can guarantee first-page placement, your next question should be very simple: *Can you show me how you’ve done that before, and can you explain exactly how you’re going to do it for me?* Because there is a big difference between helping a website grow through strong [SEO practices](https://crownsvillemedia.com/seo-consulting-services-maryland) and finding a shortcut that may disappear the minute Google updates their rules or changes a procedure. Table of Contents [Toggle](#) - [No One Controls Google](#No_One_Controls_Google) - [The Risk Belongs To Your Business](#The_Risk_Belongs_To_Your_Business) - [Good SEO Grows Over Time](#Good_SEO_Grows_Over_Time) - [Ask For An SEO Audit Before You Ask For A Guarantee](#Ask_For_An_SEO_Audit_Before_You_Ask_For_A_Guarantee) - [What Should You Ask An SEO Company?](#What_Should_You_Ask_An_SEO_Company) - [SEO Guarantees Sound Good. But A Real Strategy To Grow Is Better.](#SEO_Guarantees_Sound_Good_But_A_Real_Strategy_To_Grow_Is_Better) ## No One Controls Google [Google decides which websites appear in search results](https://developers.google.com/search/docs/fundamentals/do-i-need-seo?hl=en&visit_id=637636869483802974-585598726&rd=1). Your SEO company doesn’t. That means anyone promising you a specific ranking is making a promise about a system they do not control. There are ways to pay for visibility through advertising, of course, but that’s not the same thing as earning organic search placement. If somebody is effectively buying your visibility, you need to understand that you may have to keep paying to maintain it. And if someone has found a quick way to manipulate rankings, that’s an entirely different concern. Google has a long history of identifying websites that try to game search results. A business may shoot to the first page quickly and then lose that position at the next Google update because the tactics that got it there violated Google’s rules. If something sounds too good to be true in SEO, it probably is. ## The Risk Belongs To Your Business If you hire an SEO company that breaks Google’s rules on your behalf, the SEO company isn’t the website that gets penalized. You are. Google says it uses automated systems as well as human review to identify violations of its spam policies, and websites that violate those policies may rank lower or disappear from search altogether. That can include practices such as buying links for ranking purposes, hiding content from users, creating pages designed primarily to manipulate rankings, or publishing large amounts of low-value content simply to influence search. And crawling out from underneath a penalty can be painful. That’s why you want to be very careful before handing someone the keys to the kingdom ***— meaning access to the back end of your website.*** You should understand what they’re planning to do before they start doing it. If you hire an SEO company that breaks Google’s rules on your behalf, the SEO company isn’t the website that gets penalized. You are. Before you hand anyone access, it’s worth knowing what shape your site is actually in. That’s what an audit is for — and it’s a reasonable thing to ask for before you sign anything. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_mid&utm_campaign=blog_consultation) ## Good SEO Grows Over Time SEO grows slowly because you’re earning Google’s trust. You do that by publishing useful content, building the authority of your website, making it clear what your business does, and consistently giving people information they actually want to read. Then you have to maintain that trust. Someone may be able to improve results quickly because they’re building on authority you’ve already earned. That’s different from guaranteeing a result. Maybe your website has existed for ten years or you’ve already written 100 articles. Maybe Google already understands your business extremely well. An SEO company coming in at that point is starting from very different ground than one working with a brand-new website. That’s why we think it’s important to understand where a website is starting before making promises about where it can go. ## Ask For An SEO Audit Before You Ask For A Guarantee This is one of the reasons [Crownsville Media offers SEO](https://crownsvillemedia.com/free-seo-audit-consultation) audits. We need to understand where a client is starting from. How healthy is the website? What is already ranking? How much authority has been established? Are there technical problems? Is the business clearly represented across the web? Are there existing issues that could make growth harder? That tells us how big of a hill we have to climb. A good SEO provider should be willing to talk to you about that starting point and explain what they’re seeing before making dramatic promises about the future. ## What Should You Ask An SEO Company? If someone offers you an SEO guarantee, ask for the evidence behind it: - Ask to see results from other clients - Ask for examples of websites they’ve helped grow - Ask what tactics and techniques they plan to use - Ask what they can control and what they cannot - And ask them what happens if Google changes its algorithm next month. The proof is in the pudding. You should be able to see pretty quickly whether somebody has experience, a thoughtful strategy, and real results behind what they’re telling you. ## SEO Guarantees Sound Good. But A Real Strategy To Grow Is Better. Nobody can guarantee what Google or AI will do because both are constantly evolving. What we can do is follow the rules, pay attention to what changes, stay consistent, publish useful content, and continue earning Google’s trust over time. That’s the work. If you’re talking with an SEO provider, ask them what they can realistically influence instead of asking what they can guarantee. And before you give anyone access to your website, make sure you understand exactly what they’re planning to do once they’re inside it. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_end&utm_campaign=blog_consultation) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Website Design For Therapists: What Actually Helps A Practice Get Clients?](https://crownsvillemedia.com/website-design-for-therapists) **Published:** July 24, 2026 **Author:** Melanie Gorman **Content:** [Website design for therapists](https://crownsvillemedia.com/website-development) has to do more than just look professional. A beautiful website may make a strong first impression, but if the copy is vague, the service pages thin, the calls to action are hard to find, or the site does not sound like the therapist behind the practice, it may not help the right clients take the next step. [This is where many therapy websites struggle.](https://crownsvillemedia.com/therapist-marketing-current-clients) A therapist may have invested in a new website that looks polished. The colors feel calm, the photos are lovely, and the homepage says all the right general things about healing, support, and feeling better. But the phone isn’t ringing. You’re not getting consultation requests coming in consistently. People may visit your site, but they do not seem to understand what makes you the right therapist to call. That is because effective website design for therapists is not only about design. It is also about psychology, copywriting, SEO, trust, structure, and the way a potential client moves through a site when they are anxious, overwhelmed, uncertain, or trying to decide if they are ready for therapy. Our approach takes [common sense](https://crownsvillemedia.com/common-sense-seo) into mind as well, which is part of what sets our practice apart from our peers. At [Crownsville Media](https://crownsvillemedia.com/accessibility), we think of a therapy website as more than an online business card. It should feel like the beginning of a conversation. We want your website to be able to help someone recognize themselves, understand what you offer, and trust you enough to take one small next step and reach out. There are [no guarantees with SEO](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag), so it’s important to have a website strategy that grows with your business and fits your marketing budget. Table of Contents [Toggle](#) - [A Therapy Website Should Feel Authentically Like You](#A_Therapy_Website_Should_Feel_Authentically_Like_You) - [Website Design For Therapists Needs More Than A Homepage](#Website_Design_For_Therapists_Needs_More_Than_A_Homepage) - [Potential Therapy Clients Often Research Before They Reach Out](#Potential_Therapy_Clients_Often_Research_Before_They_Reach_Out) - [AI Search Has Made Specific Website Copy More Important](#AI_Search_Has_Made_Specific_Website_Copy_More_Important) - [The Design Should Make It Easier For People To Stay On The Page](#The_Design_Should_Make_It_Easier_For_People_To_Stay_On_The_Page) - [Calls To Action Should Be Easy To Find](#Calls_To_Action_Should_Be_Easy_To_Find) - [Local SEO Still Matters For Therapists](#Local_SEO_Still_Matters_For_Therapists) - [Keywords Help Clients & Search Engines Understand Your Practice](#Keywords_Help_Clients_Search_Engines_Understand_Your_Practice) - [A Good Therapy Website Still Needs A Marketing Plan](#A_Good_Therapy_Website_Still_Needs_A_Marketing_Plan) - [Website Design For Therapists Should Help People Take The Next Step](#Website_Design_For_Therapists_Should_Help_People_Take_The_Next_Step) - [Ready To Make Your Therapy Website Work Harder?](#Ready_To_Make_Your_Therapy_Website_Work_Harder) ## A Therapy Website Should Feel Authentically Like You Some of the biggest mistakes we see in website design for therapists are copy and images that could belong to almost anyone’s site. It may be technically fine. There could be a homepage, an About page, and a contact form. But the words feel generic. The therapist’s training, personality, clinical strengths, and way of working do not come through. The result is a website that blends into every other practice in the same area. Potential clients are not only looking for credentials. They are trying to feel into a relationship before they ever speak with you. They want to know, “Will this person understand me? Can I talk to them? Will I feel judged? Do they work with the thing I am actually struggling with?” Your website needs to answer those questions in a human way. Your copy should feel professional and personal enough to build trust. The language should sound like you. The site should reflect your clinical expertise, the population you serve, your tone, and the experience of sitting with you in the room. A therapist who works with high-conflict couples should not sound exactly like a therapist who works with teens, new mothers, executives, or trauma survivors. The voice, structure, and emotional entry point should match the work. A strong therapy website gives people a first impression of the therapeutic relationship. It helps them feel met before they fill out the form. ## Website Design For Therapists Needs More Than A Homepage Many therapists start with a simple website because they want something clean, manageable, and easy to maintain. That makes sense, especially for a new practice. But if you want your website to bring in clients through search, one homepage with several sections cannot carry the full weight of your business. A strong website design for therapists needs enough structure to explain the full picture of your practice. Real people need to understand who you help, what you offer, and how to take the next step. Search engines need clear signals about your services, specialties, location, and expertise. ### What your therapy website needs to make clear: - A homepage that introduces who you help, what you offer, where you work, and how someone can begin - An [About page](https://crownsvillemedia.com/how-to-write-a-well-crafted-therapist-bio-that-converts) that supports your expertise, training, clinical approach, and point of view - Service pages that explain the specific ways people can work with you - Specialty pages for core issues such as anxiety, trauma, grief, depression, relationship concerns, EMDR, parent support, or ADHD - Clear location details if you offer in-person therapy, local services, or online therapy in specific states - Calls to action that make it easy for someone to schedule, call, email, or fill out a form This matters for the client and for SEO. A person searching for couples therapy is not always looking for the same information as someone searching for trauma therapy. A parent looking for help for their child may need different reassurance than an adult trying to understand why they cannot stop ruminating. Someone searching for depression therapy may not know your practice is a fit if depression is only mentioned once in a long list on the homepage. Specific pages give people room to understand the work. They also give Google more accurate information about what your website should rank for. Good website design for therapists makes the practice easier to understand. It does not force every client, service, and issue into one crowded page. ## Potential Therapy Clients Often Research Before They Reach Out Therapy is personal. Reaching out can feel vulnerable, especially if someone has never been in therapy before or had a bad experience in the past. That is why your website needs to give people enough information to make a decision in their own time. Some visitors may be ready to schedule right away. Others may read your homepage, leave, come back to your About page, read two service pages, look at your fees, and then finally fill out your contact form a week later. That is normal. People often need to understand the language of their own problem before they are ready to ask for help. ### They may be searching things like: - “Why am I anxious all the time?” - “Do we need couples therapy?” - “Is this trauma?” - “Why can’t I stop overthinking?” - “Can therapy help if I feel numb?” The more your website reflects the questions your clients are already asking, the easier it becomes for them to feel prepared to reach out. This is also why website design for therapists should include clear content pathways. A visitor should be able to move from the homepage to the service that fits them, from the service page to your About page, and from there to a simple way to contact you. The site should not make them work hard to figure out what to do next. ## AI Search Has Made Specific Website Copy More Important Search has changed. People are not only typing short phrases into Google anymore. They are asking longer, more conversational questions, and AI-generated search results are changing how some information appears before a person ever clicks through to a website. That does not mean SEO is gone. It means your website copy needs to be more useful, more specific, and more connected to the way real people search. For therapists, this matters. If your website uses only broad language about healing, wellness, transformation, or support, search engines may not understand what you actually do. Potential clients may not understand either. A site that clearly explains your services, populations, location, specialties, and approach has a better chance of being useful to both Google and the person searching for help. AI search also rewards depth and specificity. If someone asks a layered question about anxiety, trauma, marriage, parenting, grief, or ADHD, a thin service page may not give enough information to be helpful. A strong website design for therapists gives each important service enough space to answer real questions. The goal is to write clearly about what you do in the same kind of language your clients use when they are trying to find help. ## The Design Should Make It Easier For People To Stay On The Page The visual design of a therapy website matters because people often arrive on the site while they are already stressed. They may be reading from their phone after a hard conversation or sitting in a parked car between appointments. They may be searching late at night because they can’t sleep and are seeking guidance and support. If the page is crowded, hard to read, slow to load, or visually overwhelming, they may leave before they understand what you offer. [Good website design](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) should feel easy to move through. The font should be readable. The sections should have enough space. Paragraphs should not feel dense or academic. Images should support the emotional tone of the practice without feeling staged or disconnected from the work. The design should also match the therapist’s brand and clinical style. A practice that works with anxious high-achievers may need a different visual experience than a practice focused on children, couples, grief, trauma, or men’s mental health. Design is not simply decoration or your favorite colors, it helps set the emotional tone for your prospective client. A strong therapy website gives the visitor room to breathe and enough direction to keep going. ## Calls To Action Should Be Easy To Find A therapy website can have thoughtful copy and strong service pages, but if the visitor does not know how to reach out, the site can still lose potential clients. Your calls to action should be easy to see throughout the site. They should not only appear once at the very bottom of the contact page. When someone is ready, they should be able to act without hunting for the next step. That might include a scheduling button, a phone number, an email address, and a contact form. Not every visitor will want to reach out the same way. Some people want to schedule immediately. Some want to send a private message first. Some want to call and hear a human voice. Others need to read more before they are ready. The language around the call to action matters too. “Contact me” is fine, but it may not be enough. A stronger call to action helps people understand what happens next. For example, a therapist might say: “Schedule a consultation call so we can talk about what is going on and see if working together feels like a good fit.” That kind of language lowers the pressure. It tells the visitor they are not committing to forever. They are taking one first step. ## Local SEO Still Matters For Therapists For therapists who see clients in person, location needs to be clear. This sounds simple, but many therapy websites make visitors work too hard to figure out where the practice is located, what communities the therapist serves, or whether sessions are online, in person, or hybrid. If your office is in [Annapolis](https://crownsvillemedia.com/annapolis-seo), [Baltimore](https://crownsvillemedia.com/baltimore-seo), Portland, Chicago, Austin, or any other city, your website should say that clearly. If you serve nearby communities, your copy can mention them in a natural way. If you offer online therapy across a state, that needs to be explained too. [Local SEO helps people find you](https://crownsvillemedia.com/local-seo) when they are searching for therapy close to home. It also helps Google understand where your practice belongs geographically. This is especially important now that in-person therapy can be a meaningful differentiator. Many clients want virtual therapy, but some are specifically looking for a therapist they can sit with in the same room. If you offer in-person sessions, your website should make that visible. ## Keywords Help Clients & Search Engines Understand Your Practice SEO keywords are not just technical terms. They are clues about how the public looks for help. A therapist may describe their work in clinical language, but a potential client may search for something much more direct. They may not know they are looking for emotionally focused therapy, psychodynamic therapy, EMDR, or nervous system support. They may search for “anxiety therapy near me,” “marriage counseling after an affair,” “trauma therapist,” or “why do I shut down during conflict?” Keyword research helps bridge that gap. The right keywords help shape your service pages, blog topics, headings, metadata, and internal links. They also help keep the copy connected to what people are actually typing into search. Strong website design makes room for both clinical expertise and public language. You can sound professional without sounding distant. You can use accurate terms while still helping someone understand, “This is the kind of help I have been looking for.” ## A Good Therapy Website Still Needs A Marketing Plan A website is one part of your marketing ecosystem. It can be the foundation, but it cannot do every job by itself. If you need traffic quickly, [Google Ads may help](https://crownsvillemedia.com/google-ads) while your organic SEO grows. If you want long-term visibility, blogging can support your service pages and help you answer the questions clients are already asking. If your local presence is weak, your Google Business Profile may need attention. If your website is getting traffic but not leads, your copy and conversion path may need to be reviewed. The point is not to do everything at once. The point is to understand what your website needs to support the practice you are building. For some therapists, that means creating a more complete website with better service pages. For others, it means rewriting the copy so it finally sounds like them. Some practices need [local SEO](https://crownsvillemedia.com/local-seo). Others need a blog strategy, stronger calls to action, or a better explanation of their clinical niche. A good website should not just exist online. It should work as part of a larger plan to help the right clients find you, understand you, and reach out. ## Website Design For Therapists Should Help People Take The Next Step The best therapy websites do not pressure people. They guide them. They help a potential client understand what is happening, what kind of support is available, and what it might feel like to begin. The therapist’s expertise is visible without burying the reader in jargon. The copy explains the services clearly. The site supports SEO without sounding robotic and makes contact information easy to find. They help a person move from uncertainty to one small next step. That is what effective website design for therapists should do. It should create a bridge between your clinical work and the people who are already looking for help. It should reflect who you are, what you offer, and why your practice may be the right place for someone to begin. If your website looks good but does not bring in clients, the problem may not be the design alone. It may be the copy, the structure, the SEO, the calls to action, or the way the site explains your work. At Crownsville Media, we help therapists build and refine websites that are easier to find, easier to understand, and easier for potential clients to use. ## Ready To Make Your Therapy Website Work Harder? If you are wondering whether your website is helping your practice grow, we would be happy to take a look. [Schedule a consultation call with Crownsville Media](https://calendly.com/crownsville-media-consultation/30min), and let’s talk through what is working, what may be missing, and what your website needs next. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [How Brand Analysis Can Help Grow Your Therapy Practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) **Published:** September 23, 2026 **Author:** Melanie Gorman **Content:** Brand analysis helps you understand how potential clients currently perceive your therapy practice, what differentiates you from other therapists, and where your marketing may no longer reflect the practice you’ve built. Your brand is YOU. It’s your reputation, personality, expertise, values, and how people experience your practice before they ever meet you. Building an authentic therapy brand is an important part of attracting the right clients and establishing trust in your mental health services. Branding is more than a logo. It is the larger story your website, messaging, visuals, directory profiles, and online presence tell about who you are as a therapist and the kind of work you do. One of the best places to begin—or begin again—is with a brand analysis. It gives you a snapshot of what your practice communicates today and helps you decide whether that still matches where you want the business to go. Table of Contents [Toggle](#) - [Key Elements Of Brand Analysis](#Key_Elements_Of_Brand_Analysis) - [The Analysis Process](#The_Analysis_Process) - [What Is A Brand Analysis?](#What_Is_A_Brand_Analysis) - [How Is Brand Analysis Helpful?](#How_Is_Brand_Analysis_Helpful) - [What Is Brand Positioning?](#What_Is_Brand_Positioning) - [Therapy Brand Positioning Examples](#Therapy_Brand_Positioning_Examples) - [What Does Brand Analysis Have To Do With Therapy Websites?](#What_Does_Brand_Analysis_Have_To_Do_With_Therapy_Websites) - [Who Are You Really In Competition With?](#Who_Are_You_Really_In_Competition_With) - [How To Do A Brand Competition Analysis](#How_To_Do_A_Brand_Competition_Analysis) - [What Is Your Customer Journey?](#What_Is_Your_Customer_Journey) - [Core Values & Mission Still Matter](#Core_Values_Mission_Still_Matter) - [Analyze Your Brand](#Analyze_Your_Brand) - [How We Can Help Your Private Practice](#How_We_Can_Help_Your_Private_Practice) ## Key Elements Of Brand Analysis How people feel when they interact with your therapy content, visuals, and message has a significant impact on what happens next. A prospective client may encounter your website, Psychology Today profile, Google Business Profile, an article you wrote, or a social post before they ever contact you. Those experiences should feel connected. As a therapist, you already understand how strongly people respond to emotion, language, and trust. Your brand works in much the same way. The words you choose, the services you offer, the images you use, and the way you explain your work all help a potential client decide. Does *this person understand me?* If the answer is unclear, a brand analysis can help you find out why. ## The Analysis Process If you are a new therapist, brand analysis can help you think through the type of practice you want to build. If you have been practicing for several years, it can be even more useful. Your specialty may have become more defined. Your caseload may look different. You may have completed additional training, developed a stronger point of view, expanded into a group practice, or discovered that the clients finding you are no longer the clients you most want to serve. Your brand needs to evolve with the practice. The process is essentially the same for any business trying to stand out online, but for therapists there is an additional layer: your marketing needs to accurately represent you without turning clinical work into a sales pitch. ## What Is A Brand Analysis? A brand analysis is a detailed review of the current state of your business and how effectively your marketing represents it. Think of it as a snapshot: *Where is the practice now? Who are you reaching? What do people see when they find you? What are you known for? Where does your messaging feel strong, and where has it become outdated or too broad?* ### A brand analysis may include: - Background and business history - Goals - Milestones and results - Ideal clients or client personas - Services and specialties - Visual identity, including images, colors, and design - Target markets - Voice and editorial guidelines - Website messaging - Competitor research - SEO and search visibility - Customer journey Client avatars or personas can also help you understand who you are speaking to in your marketing. Rather than creating an imaginary person simply for the sake of the exercise, look closely at the clients already choosing your practice and the people you genuinely want to work with more often. Consider their life stage, profession, concerns, therapy goals, values, barriers to seeking help, and the language they use when describing why they need therapy. ## How Is Brand Analysis Helpful? The point of a brand analysis is to help you grow your business. That’s the bottom line. By understanding your practice, ideal clients, competitors, current marketing, and where you want to go next, you can make better decisions about how to position your services. Instead of trying to speak to everyone, you can create messaging that is more relevant to the people you are best equipped to help. Brand analysis can also uncover disconnects that are easy to miss when you look at your own practice every day. Perhaps your website still emphasizes general anxiety therapy even though half your caseload now consists of couples. Maybe your homepage presents you as a solo clinician even though you have built a growing group practice. Or your directory profile highlights specialties you barely practice anymore while your strongest expertise is buried three pages into the website. Brand analysis gives you a way to identify those gaps and decide what needs to change. ## What Is Brand Positioning? Brand positioning is an important part of the larger analysis. It describes how you want your practice to be understood in relation to the other choices available to your potential clients. - Why should someone contact you? - What problems do you understand especially well? - Who tends to benefit from your approach? - What do you offer that another therapist or practice may not? Brand positioning for therapists does not require inventing something dramatic or claiming to be completely different from everyone else. It requires being specific enough that a potential client understands why your experience, approach, specialty, location, personality, or practice structure may fit what they need. The standard parts of positioning include identifying your ideal clients, understanding the competitive landscape, and defining the strongest reasons someone might choose your practice. ### A traditional positioning statement may follow a structure such as: For \[your audience\] who need \[service or support\], our practice provides \[benefits or approach\] because \[relevant experience, expertise, or differentiator\]. You do not necessarily need to publish that sentence on your website. The exercise helps you clarify the message that should inform the website around it. ## Therapy Brand Positioning Examples Brand positioning becomes easier to understand when you see what happens when a practice makes deliberate decisions about who it wants to reach and how those clients should experience the brand. Some practices communicate that through a clearly defined population or specialty. Others rely more heavily on voice, imagery, credentials, lived experience, or a particular philosophy of therapy. ### Lisa Rabinowitz, MA [![Lisa rabinowitz couples counselor](https://crownsvillemedia.com/wp-content/uploads/2023/09/Lisa-Rabinowitz-Counselor-1024x594.webp)](https://counselorforcouples.com/)When Lisa came to Crownsville Media, she was interested in expanding her practice on many fronts: she wanted an international practice and she wanted to convey her expertise in couples counseling ([Lisa is both Gottman and PACT certified).](https://counselorforcouples.com/) After evaluating her brand, it was clear that couples communication challenges and ADHD were to core areas to focus on. Her branding voice also needed to include healing relationships and helping couples escape divorce. This is conveyed to readers from the very first image on her website. Her target audience is identified through the copy on the homepage and across the menu at the top. There is no question about her focus. She also leads readers on a quick journey right at the beginning on making the decision between couples counseling and individual therapy. This quick narrative communicates one of the bigger questions client have which is: where should I begin. From images to copy, Lisa’s [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) helps readers determine quickly if her practice fits their need and their location so clients outside of her license area can not waste time if she can’t support them. ### Iona ![Bloomingrelationshipscounseling before and after images](https://crownsvillemedia.com/wp-content/uploads/2026/09/bloomingrelationshipscounseling-before-and-after.png)[Iona’s website](https://www.bloomingrelationshipscounseling.com) is a useful example of why brand analysis sometimes begins with identifying a disconnect between the quality of the work and the way it is being presented online. Before the redesign, the website did not fully communicate the experience, point of view, or level of professionalism behind the practice. The visual presentation and messaging needed to work harder together. During the branding process, we looked at how Iona wanted potential clients to feel when they arrived, what needed to become immediately apparent about the way she works, and what elements were distracting from that message. The before-and-after images make the change particularly easy to see. The updated website creates a more cohesive experience between the copy, imagery, design, and services being offered. That is exactly what brand analysis is supposed to accomplish: identify what the practice already does well and make sure the marketing reflects it. ### Melissa Katz ![Melissakatzlcsw before after images of her site reflecting brand analysis changes](https://crownsvillemedia.com/wp-content/uploads/2026/09/melissakatzlcsw-before-after-1024x683.png)Melissa’s before-and-after website is another example of how a practice can evolve beyond its original presentation. The goal was not simply to make the website look newer. We needed the site to communicate Melissa’s warmth and expertise more accurately and give prospective clients a faster understanding of who she helps and how she approaches therapy. That meant looking at the visual identity alongside the words. When a website feels disconnected from the therapist behind it, changing colors or replacing a photograph is rarely enough. The messaging, organization, imagery, and user experience all need to support the same positioning. Melissa’s updated website demonstrates how much stronger a brand becomes when those elements are working together rather than competing for attention. ### Brittany Clark, LMFT ![Restoringconnections befor and after image](https://crownsvillemedia.com/wp-content/uploads/2026/09/restoringconnections-befor-and-after-image.webp)Brittany’s practice gives us another type of brand-positioning example. Her site needed to represent both the depth of her clinical work and the range of services within the practice without becoming overly broad. That meant creating a clear structure around the concerns she treats, the clients she serves, and specialized services such as ketamine-assisted work while still making the practice feel cohesive. The goal was not to make every service look like a separate business. It was to create one recognizable practice with enough room for prospective clients to understand the different ways Brittany and her team may be able to help. That’s a branding decision as much as it is a website decision. ## What Does Brand Analysis Have To Do With Therapy Websites? In order to grow your therapy practice, people need to be able to find you and understand what you do once they arrive. For many potential clients, your website is one of their first meaningful interactions with your practice. Brand analysis helps clarify what that interaction should communicate. Your website should reflect your professional point of view, specialty, services, personality, location, and the people you are best equipped to help. From there, SEO helps connect those pages with people searching for the services and problems you address. In 2026, brand consistency also extends beyond the website itself. Someone may encounter your practice through Google Search, an AI-generated search result, Psychology Today, your Google Business Profile, LinkedIn, Instagram, an article, or a referral. The clearer and more consistent your information is across those places, the easier it becomes for both potential clients and search systems to understand who you are, what you do, and who you help. That does not mean copying the same paragraph onto every platform. It means sounding like the same practice everywhere. ## Who Are You Really In Competition With? You may think your competition is every other therapist or mental health practice in your area. Technically, those businesses are alternatives available to your prospective clients. But competitive analysis becomes much more useful when you look at the practices that overlap most closely with yours. ### That overlap usually comes down to three things: - Location: Who else serves clients in your geographic or licensed service area? - Specialty: Who offers similar expertise, modalities, or services? - Vibe and values: Which practices may appeal to the same kind of client because of their voice, approach, imagery, or philosophy? ### Start there - What types of therapy or healing modalities are you particularly experienced in? - What locations can you legitimately serve? - Which practices appear most often when someone searches for the work you do? - What do they emphasize? - What do you offer that is different? - How do you want your values and personality to come through online? Those questions are much more useful than trying to become “better” than every therapist around you. ## How To Do A Brand Competition Analysis Competitor research can begin with a simple Google search, but we would not stop there. Look at the practices that appear for the services, specialties, and locations that matter to your business. ### Review their: - Website - Service pages - Articles or resources - Directory profiles - Social media presence - Advertising, when visible - Search visibility Then look beyond whether you personally like their website. - What are they communicating? - Who does the site appear to be speaking to? - Which services receive the most emphasis? - How often are they publishing new content? - What tone do they use? - What experience do their images and design create? - Are they visible in traditional search results, local search, or AI-powered search experiences for topics that matter to your practice? At Crownsville Media, competitor analysis also includes SEO because it gives us a data-driven way to see where another practice is gaining visibility and where opportunities may exist for yours. The goal is not to copy your competitors, but to understand the environment in which your potential clients are making choices. ## What Is Your Customer Journey? The customer journey is the process people go through as they discover your practice, consider therapy, compare their options, contact you, and eventually become clients. For therapists, that journey often begins long before someone completes a contact form. They may recognize that something feels wrong, search a question online, read several articles, visit Psychology Today, ask a friend for a recommendation, compare two therapist websites, leave, visit ChatGPT, and then return three weeks later when they are finally ready to make contact. Understanding that journey helps you create marketing that supports people at different stages instead of expecting everyone who lands on the homepage to be ready to schedule. ### The traditional stages include: 1. Awareness 2. Consideration 3. Decision 4. Retention 5. Loyalty For therapy marketing, I would think less about forcing someone through a “sales funnel” and more about removing unnecessary friction as they decide whether you are the right person to contact. ### Ask the following: - What information do they need? - What makes them hesitate? - What are they afraid of? - What questions keep them from booking? - And when they finally decide to reach out, is the next step obvious? Those questions belong in your brand analysis because the experience of becoming your client is part of the brand too. ## Core Values & Mission Still Matter Your core values help shape the decisions you make about your practice, while your mission gives you a concise way to express why the work exists and whom you hope to help. Those ideas should influence your branding, but they do not need to become a generic paragraph filled with therapy-industry keywords. A mission statement should sound like your practice. Your values should also be visible in the choices you make throughout the website: how you speak to clients, the imagery you use, the services you emphasize, the accessibility of the site, and the way someone is treated when they make contact. ## Analyze Your Brand If you are ready to review your therapy brand, you do not need to turn the process into a 16-step overhaul. Start with the pieces that influence how your practice is understood and where you want it to go next. 1. Clarify your current mission, vision, and values. 2. Identify the clients and work you want more of. 3. Review the language, visuals, and overall experience of your current website. 4. Define how you want the practice positioned. 5. Look closely at your strongest competitors. 6. Review your customer journey from first search through inquiry. 7. Check whether your website, directories, social profiles, and other marketing channels communicate the same core brand. 8. Review your SEO and search visibility to see whether the people you want to reach can actually find you. 9. Identify the highest-priority changes rather than trying to redo everything at once. 10. Set measurable goals and revisit the brand as your practice continues to evolve. A brand analysis should ultimately make your marketing decisions easier. If it leaves you with fifty unrelated tasks and no idea what matters most, the analysis has not done its job. ## How We Can Help Your Private Practice Brand analysis can help therapists see their practices from the perspective of the people trying to find them. Sometimes the problem is obvious: the website is old, there are broken links, the services have changed, or the imagery no longer fits. Other times the disconnect is much harder to see because you are too close to the practice. At Crownsville Media, we look at the larger picture: your positioning, website, copy, SEO, competitors, client journey, search visibility, and the practice you’re trying to build next. From there, we can determine what actually needs to change and what is already working well enough to leave alone. If your website or marketing no longer reflects the therapy practice you’ve built, [reach out to us](https://crownsvillemedia.com/contact-us). We can help you analyze the brand and decide what the next stage should look like. Updated on September 23, 2026 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Does ChatGPT Generated Content Hurt Your SEO?](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) **Published:** October 9, 2025 **Author:** Melanie Gorman **Content:** Crownsville Media clients have been asking this question regularly since the top of 2025. Does content created by AI (ChatGPT, Gemini, Perplexity, Claude etc) hurt your SEO? The short answer is no, not directly. But there is more to it. The longer answer is that while it may be decriminalized by Google (and everyone else) that doesn’t mean it’s the answer to all of your marketing prayers. Table of Contents [Toggle](#) - [Google’s Official Word On AI Content](#Googles_Official_Word_On_AI_Content) - [Why Engagement Is The True SEO Battleground](#Why_Engagement_Is_The_True_SEO_Battleground) - [A Crownsville Media Case Study: Human Editing With AI Support](#A_Crownsville_Media_Case_Study_Human_Editing_With_AI_Support) - [From AI Draft To Human Touch](#From_AI_Draft_To_Human_Touch) - [What This Means For Your Content Strategy](#What_This_Means_For_Your_Content_Strategy) - [Quality Content Wins Out Every Time](#Quality_Content_Wins_Out_Every_Time) ## Google’s Official Word On AI Content Google has addressed this directly in its [Search Central Blog](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content). > Their stance is clear: *Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is*[*against our spam policies*](https://developers.google.com/search/docs/essentials/spam-policies#scaled-content)*.* This means that AI-generated text, including content created with ChatGPT, will not hurt your SEO simply because of its source. [Google’s algorithms focus](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) on quality signals such as depth, accuracy, originality, E-E-A-T and user engagement. All of these factors come into play before an algorithm will continually show your material to searchers. If an AI-generated article ticks those boxes, it can perform just as well as human-written content. But if the text is shallow, repetitive, spammy, lacking originality or fails to capture human attention, it won’t rank well. Just as poorly written human content won’t rank well either. ## Why Engagement Is The True SEO Battleground So if Google is neutral about AI, why do so many people worry about it? The answer lies in how search engines measure success. Google rewards content that people actually read, stay on the page to consume, and share with others. This is where AI-generated content can run into trouble. Large language models (LLMs) like ChatGPT can generate grammatically correct and keyword-rich content at scale, but volume alone doesn’t equal value. This is something we often see when we edit or refurbish others’ content. If your articles sound robotic, lack depth, or fail to connect emotionally with your readers, they won’t generate the engagement metrics that matter the most to your [rankings on Google](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing). The start of which includes time a reader spends on a page, how many clicks it takes to find/engage with your content and how popular content supports click-through to other areas of your site. All of which are measured in Google Analytics and free for any [business owners to install on their website](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) to measure how readers interact with their content. In other words, ChatGPT-generated content won’t hurt your SEO because of a Google penalty, but it may hurt your SEO if your audience finds it uninteresting and leaves without finishing what you have to say. > [*What’s Required For ChatGPT/Claude/Gemini To Recommend Your Business? Listen In.*](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) ## A Crownsville Media Case Study: Human Editing With AI Support Consider a recent project the [Crownsville Media team](https://crownsvillemedia.com/team) worked on for a long-time client. They wanted our writing team to quickly populate a new content hub with blog posts that aligned with a new service they were offering at their [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice). They already had lots of blogs on related topics, but this was for a new service area that was related to their core topics but different enough that it needed to be covered separately. Think of this as a counseling [practice that offers traditional services like depression and anxiety therapy](https://crownsvillemedia.com/private-therapy-practice-guide) but after bringing on a new therapist, they want to add EMDR services to their website. That requires new articles. We used ChatGPT to generate structured drafts, but then layered in our own research, human editing, and audience-focused storytelling from that client’s point of view. The [articles we created started to rank for SEO](https://crownsvillemedia.com/seo-resources-articles) terms in a few weeks and kept readers engaged long enough to drive leads to their website. This process worked because the client wasn’t starting from scratch. They had an established business and we targeted a new service area that was aligned with the content they were already ranking for. This little “detail” is critical if you want conversions. ### Additional Data At a broader industry level, [SE Ranking](https://seranking.com/blog/ai-content-experiment/) ran an AI content experiment publishing AI-assisted articles that brought in over 500,000 impressions and thousands of clicks, with several pieces breaking into the organic top 10. Similarly, [Xponent21](https://xponent21.com/insights/ai-seo-case-study-engineering-top-ai-ranks/) reported over 4,000% year‑over‑year traffic growth when they built a strategy around AI-supported content creation. These outside case studies mirror what we see when AI drafts are refined with human expertise including engagement metrics climbing and search performance improvement. The approach we take reflects what Google emphasizes. Quality, expertise, and readability need to come together to [create something worthwhile online](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community). The AI may get you 60% of the way there, but the remaining 40%, adding nuance, clarifying jargon, and creating strong transitions, is what makes the content perform. So while AI tools can accelerate your [content creation](https://crownsvillemedia.com/content-creation-services), they are not a replacement for human insight. The [SEO win comes not from an either or plan](https://crownsvillemedia.com/seo-for-startups) of AI versus human authorship, but from blending the two effectively. To illustrate how this [works in practice](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices), here’s a quick before-and-after example. ## From AI Draft To Human Touch Imagine an AI-generated paragraph that reads: *“Our company offers solutions that are cost-effective and efficient. Customers can improve their outcomes by using our platform.”* While accurate, it feels generic and forgettable. Now, with a human editor’s touch, it becomes: *“When budgets are tight, every decision matters. That’s why our platform is designed to save you both time and money. One therapy client cut their reporting time in half within weeks of switching. This proves that efficiency doesn’t have to come at the cost of quality.”* The second version gives context, adds emotion, and paints a picture. It slows the reader down just enough to absorb the value, which is exactly what engagement metrics measure. Examples like this show how AI plus human insight improves results. That said, our experience is that using AI doesn’t reduce time, it merely shifts where you spend your time. In this case, to editing. So what does that mean for your content strategy? ## What This Means For Your Content Strategy If you are still [asking whether ChatGPT generated text hurts your SEO](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them), realize the real danger lies not in using AI, but in using it without a critical eye and discernment. It is easy to assume that volume alone will deliver results. The truth is much more complicated. Search engines reward articles that demonstrate substance, clarity, and genuine connection with the reader. That is why your approach to AI matters just as much as the tool itself. ### Here’s how to protect your website and online reputation if you choose to use Chat or other AI tools: 1. **Always edit your content to humanize it** – AI content needs smoothing out. When we use it, we need to add in our client’s voice, point of view, perspective, authority and industry expertise before we even start the process to [optimize it for SEO](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results). 2. **Focus on what your readers actually want to read** – SEO is not a numbers game anymore. SEO is about producing something worth reading, sharing, and acting on. Yes, you still need keywords, but in a world where ChatGPT can bring a super niched client to your doorstep, big keywords are less critical for some brands than they used to be. 3. **Cite all of your sources and use authoritative sources 100% of the time** – Google’s algorithms favor well-researched, credible content. You have to back up your claims with trusted links. Here’s how to cite your sources properly for AI visibility. 4. **Think past your keywords** – Integrate your primary keyword naturally, but don’t stuff them into your writing.Yes, you still [need to use keywords in the most critical](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) places, but synonyms are your friend. Write naturally and how you speak for the best results and that means using keyphrases along with related terms for the most authentic results. ## Quality Content Wins Out Every Time So, does ChatGPT generated content hurt your SEO? The short, simple answer is no. Google does not penalize AI-generated text. The longer, and more important answer is that low-quality content, whether written by a human or a machine, will always under-perform. Your [SEO success depends on connecting](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) with your audience in a meaningful way. If ChatGPT helps you brainstorm, outline, or get past writer’s block, use it. But always finish the work with your own expertise and a keen awareness of what your readers need most. When AI and human effort work together, the results can be both efficient and impactful. When we blend AI efficiency with human creativity and strategy, our clients see growth. That’s because we don’t just publish content, we [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that engages our readers and drives them to their next logical decision. We do this in articles, [landing pages](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), funnels and more. The name of this game is attention. Where people’s attention goes, revenue flows. If you want to write passionate, inspiring content on your website, you can absolutely use AI. Just do it wisely and with a deep respect for your audience. When you care for your reader with as much energy as you put into finding a new lead or a new client, everyone wins. ### Ready to strengthen your SEO with content that works? Let’s talk about how [Crownsville Media](https://crownsvillemedia.com/contact-us) can help you use AI wisely, refine it with human expertise, and create articles your audience actually wants to read. Contact us to explore how we can help your business grow. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO --- ### [What's Required For ChatGPT/Claude/Gemini To Recommend Your Business?](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) **Published:** September 16, 2026 **Author:** Melanie Gorman **Content:** ### *What Small Business Owners Need to Know About AI Visibility Right Now* Your next client may not begin their search on Google. More people than ever are asking ChatGPT to recommend their therapist, website designer, or provider who fits exactly what they need. Instead of typing a few keywords, they can explain their situation, ask follow-up questions and narrow down their options through a conversation. > That creates an important question for every small business owner: ***Does AI understand your business well enough to recommend you?*** I recently joined Jesse and Jamie on the [*Talk Branding* ](https://www.talkbrandingtome.com/)*[t](https://www.talkbrandingtome.com/)*[*o Me*](https://www.talkbrandingtome.com/) podcast to discuss how artificial intelligence is changing online visibility and what small businesses can do to keep up. Table of Contents [Toggle](#) - [AI Visibility Starts With What You Publish](#AI_Visibility_Starts_With_What_You_Publish) - [SEO, GEO and AEO Are Connected](#SEO_GEO_and_AEO_Are_Connected) - [Your Website Has to Answer “Why You?” & “Why Now?”](#Your_Website_Has_to_Answer_%E2%80%9CWhy_You%E2%80%9D_%E2%80%9CWhy_Now%E2%80%9D) ## AI Visibility Starts With What You Publish One of the most important points from our conversation is that AI cannot make assumptions about your expertise. You may have years of experience with a particular population, industry or service. Your existing clients may know you are exceptionally good at it. But if that expertise is not clearly connected to your brand online, ChatGPT and other AI tools may never associate it with you. If you want your business to be known for something, you need to publish information that establishes that connection on your website. That means, each important service should have its own page. Your articles should answer the real questions prospective clients ask. Your experience, values, process and point of view should help people understand why you are the right provider for a particular need. ## SEO, GEO and AEO Are Connected What many people confuse are the terms. Even as a professional, it can feel like alphabet soup discussing the various acronyms. Here’s a quick break down: **SEO** **(Search Engine Optimization)** – this is a set of practices and mindsets that help surface your content inside of search engines (and AI tools). This includes the list of “offered” results and the goal is stabilized placement so you rank consistently over time. This kind of marketing helps brands develop confidence in their lead sources and requires maintenance and consistency. SEO focuses on marketing to strangers who need your product or service, not necessarily to referrals or other people who already know your value and worth. It is keyword focused and has both an art and science side to it. **GEO** **(Generative Engine Optimization)** – This is a second arm of SEO where we focus on getting your content cited as answers in AI tools (ChatGPT, Gemini, Grok Bot etc) in the form of quotes, short answers and longer form summaries. **AEO (Answer Engine Optimization)** – this is marketing to the answers given by AI tools where answers are directly offered. A great example of this is asking Google, “how long can a glass of milk sit on the counter before it spoils?” AEO answer = 2 hours. No need to read further. While the terminology is changing, the foundation for your content being surfaced in any of these ways remains surprisingly familiar. Your website needs to be accessible, organized and understandable. Your content needs to demonstrate real experience and answer useful questions. Search engines and AI platforms need enough trustworthy information to recognize what you do, who you help and what makes your approach different. There is no magic switch that suddenly makes your business visible in AI. You are building a body of evidence over time. ## Your Website Has to Answer “Why You?” & “Why Now?” Many service-based businesses offer similar lists of services. What helps a prospective client choose one provider over another is often the story beneath that list. Why do you do this work? What do you understand that another provider might not? What is it like to work with you? What proof do you have that your approach works? Those details help potential clients trust you. They also give AI platforms the context they need to distinguish your business from your competitors. ### In this conversation, we discuss: - How people use Google and AI differently - Why every primary service deserves its own page - How blogging supports long-term visibility - Why your niche can make your business easier to recommend - How values, proof and transparency influence buying decisions - What small business owners should expect as AI continues to evolve If you are wondering what ChatGPT (Claude and Gemini too) knows about your business or how SEO fits into this changing search landscape, I invite you to listen to or watch the full conversation. [Listen on Apple](https://podcasts.apple.com/us/podcast/ep-22-your-brand-in-the-ai-era-how-to-get-found-by/id1887337532?i=1000789997905) [Listen on Spotify](https://open.spotify.com/episode/0bS3tXj1y7ctUsgfkHH41m) [Listen on Amazon](https://music.amazon.com/podcasts/a8f0cabd-95dc-4b41-847f-d115006ab9b7/episodes/f4fe31d6-5c33-4470-a828-ac2f4b99b541/talk-branding-to-me-ep-22-your-brand-in-the-ai-era-how-to-get-found-by-the-right-customers) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO --- ### [Citing Sources for SEO & AI Discovery: Why It Matters (and How to Do It in 2026)](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) **Published:** August 28, 2026 **Author:** Melanie Gorman **Content:** If you are a small business owner hoping to get your website, articles, or courses discovered online, building a trustworthy online reputation is critical. As competition for online attention intensifies, one of the smartest moves you can make is properly citing your sources in every blog post, article, or landing page you publish. Today, the importance of citations goes beyond traditional SEO. AI search engines like ChatGPT, Google’s SGE (Search Generative Experience), and Perplexity are reshaping how users discover information. A recent study analyzing 40,000 AI-generated responses found that AI platforms cite an average of six sources per response, underscoring the value they place on well-referenced content ([Search Engine Journal](https://www.searchenginejournal.com/ai-search-engines-often-cite-third-party-content-study-finds/540692)). Additionally, BrightEdge reports that 82.5% of citations in Google’s AI Overviews link to deep content pages which includes those two or more clicks away from the homepage, highlighting how structured, detailed, and well-cited pages outperform shallow content ([Search Engine Land](https://searchengineland.com/google-ai-overviews-citations-deep-pages-453414)). Table of Contents [Toggle](#) - [If you need “just the facts,” here’s your 5 point AI citation playbook to get you started.](#If_you_need_%E2%80%9Cjust_the_facts%E2%80%9D_heres_your_5_point_AI_citation_playbook_to_get_you_started) - [But why exactly does citing sources matter so much for SEO and AI discovery?](#But_why_exactly_does_citing_sources_matter_so_much_for_SEO_and_AI_discovery) - [1. Boosts Your Content’s Trustworthiness (E.E.A.T)](#1_Boosts_Your_Contents_Trustworthiness_EEAT) - [2. Improves Your Website’s Link Profile](#2_Improves_Your_Websites_Link_Profile) - [3. Enhances User Experience (UX)](#3_Enhances_User_Experience_UX) - [4. Helps Your Content Get Picked for Featured Snippets](#4_Helps_Your_Content_Get_Picked_for_Featured_Snippets) - [5. Builds Relationships and Opens Link Opportunities](#5_Builds_Relationships_and_Opens_Link_Opportunities) - [How Proper Citations Help You Get Discovered in AI Search In 2026](#How_Proper_Citations_Help_You_Get_Discovered_in_AI_Search_In_2026) - [How to Cite Sources Effectively in Blog Posts](#How_to_Cite_Sources_Effectively_in_Blog_Posts) - [What If You Use AI In Your Writing? Here’s How to cite AI Tools In 2026](#What_If_You_Use_AI_In_Your_Writing_Heres_How_to_cite_AI_Tools_In_2026) - [Writing & Citation Sources Frequently Asked Questions (FAQs)](#Writing_Citation_Sources_Frequently_Asked_Questions_FAQs) - [Need Help Improving Your SEO & Being Discovered in AI Tools Like ChatGPT?](#Need_Help_Improving_Your_SEO_Being_Discovered_in_AI_Tools_Like_ChatGPT) ## If you need “just the facts,” here’s your 5 point AI citation playbook to get you started. 1. Cite the *primary* source and link to original studies or government data. This often requires digging a little deeper, but get the real source every time you can. 2. If you can’t find the primary source, use the most reputable, white-label/trusted site you can find. 3. Name your citation in your fact. Don’t say “read here” instead, say “the APA guide for citing AI citations can be found here.” (More details on this below) 4. If you cite images, graphs or other visual data, name the expert, organization and other identifiable data in the alt text for the image. 5. Use provenance callouts to name your sources. Do this by adding a small “Source:” note under key charts/tables/data with the date, link and source. With AI favoring “[fresh content](https://ahrefs.com/blog/do-ai-assistants-prefer-to-cite-fresh-content/)” employing these 5 strategies increase your odds of being cited by LLMs. ## But why exactly does citing sources matter so much for SEO and AI discovery? Citing sources offers a multitude of support to your website. Here are the top 5 benefits it offers you and your content. ## 1. Boosts Your Content’s Trustworthiness ([**E.E.A.T**](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t)) If your aim is to show in the AI overviews, you have to remember some old-school SEO principals. Google’s algorithm is designed to reward content that demonstrates E.E.A.T: Expertise, Experience, Authority, and Trustworthiness. Your reputation as a trustworthy author demands that you back up your facts and cite the data behind your opinions. If you’re a subject matter expert, citing yourself and your experience is totally fine too. The gold-standard here is transparency and allowing AI and human beings to understand where your opinions come from. Citing reputable sources shows that your information is not just opinion; it is backed by credible data or recognized thought leaders. This builds authority both with your audience and with Google. [Think of it this way](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design): a good citation is like a reference on a resume. It strengthens your credibility, helping [Google view your page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) as a reliable source of information. ## 2. Improves Your Website’s Link Profile Linking out to high-quality, relevant sites sends a positive signal to search engines. When you [link to reputable sources,](https://crownsvillemedia.com/benefits-of-link-building-for-seo) you demonstrate that your content exists within a well-connected, informative ecosystem rather than in isolation. This helps search engines understand that your site is part of a broader network of trusted information. Over time, this can help strengthen your own authority and indirectly improve your SEO performance. Being a “good neighbor” on the internet matters more than ever. ## 3. Enhances User Experience (UX) User experience (UX) is a major SEO ranking factor that refers to how easy, enjoyable, and effective it is for someone to use your website. In SEO terms, good UX means that visitors can quickly find what they are looking for, the website loads fast, looks great on mobile devices, and feels trustworthy. Search engines like Google pay close attention to user behavior, for example, how long someone stays on a page or whether they quickly leave (called “bouncing”). If your website is easy to navigate, loads quickly, and answers visitors’ questions clearly, Google sees that as a positive signal and is more likely to rank your content higher. ### Citing sources enhances UX in several ways: - **Increases engagement**: Readers can explore topics in more depth via your citations. - **Builds trust**: Transparent sourcing shows you have nothing to hide. - **Keeps visitors longer**: The deeper and more satisfying the experience, the more time users spend on your site, signaling to Google that your content is valuable. Good UX leads to lower bounce rates, higher dwell time, and stronger conversion rates , all of which improve your SEO standing. ## 4. Helps Your Content Get Picked for Featured Snippets Featured snippets are special search results that appear at the very top of Google’s organic listings, often referred to as “Position 0.” These snippets are designed to give users quick, direct answers to their questions without requiring them to click through to a full webpage. Featured snippets can take several forms, including paragraphs, lists, tables, and videos. For example, if you search “how to tie a tie,” Google might display a step-by-step list pulled directly from a top-ranking article. Similarly, a search for “best exercises for back pain” could show a brief paragraph summary taken from a trusted health [website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients). Content that is well-structured, clearly written, and properly sourced has a much higher chance of being selected for a featured snippet, giving your page premium visibility without needing to rank #1 in the traditional sense. ### If you want to land in Google’s coveted “Position 0” the rule is to make sure your content is: - **Clearly structured** - **Authoritative** - **Trustworthy** Properly citing sources signals that your content is serious, reliable, and factually grounded. This level of credibility increases the chances that your article will be selected for a featured snippet or other enhanced search display. ## 5. Builds Relationships and Opens Link Opportunities Thoughtful citations not only strengthen your article but also open professional doors. Cited content creators may notice your work, leading to backlinks, guest blogging invitations, and collaborative partnerships, all of which expand your domain authority and brand reach. Citations do not have to just be to “big” websites. If you have a colleague whose writing you admire or who has a unique point of view on a topic, it’s completely reasonable to link out to their content. This kind of “laddering up” [strategy works](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) well to build relationships and show your peers that you value their work and professional opinions. All of which goes a long way for [small business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) who want to network and connect with peers for collaborations and referrals. ## How Proper Citations Help You Get Discovered in AI Search In 2026 Today, it is not just Google that is reading your content, your site is also being read by AI search engines like ChatGPT, Perplexity, and Google’s SGE that are scanning the web for reliable sources to recommend and cite. Properly citing your sources strengthens your credibility, making it easier for AI models to trust and recommend your content. When you cite reputable sources, you create an “evidence trail” that AI engines can verify. These links or “facts” are discoverable by LLMs and help to validate you as a trusted source for the [content you write](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) about. Because AI systems favor content that is transparent, authoritative, and verifiable, citing your sources positions your content to be surfaced more often when AI systems need to recommend authoritative insights. In a world where AI is becoming a major gatekeeper for information discovery, citing sources thoughtfully gives your content a major competitive edge. When you cite reputable sources, you create an “evidence trail” that AI engines can verify. If you’ve been publishing for a while without one, that trail is thinner than you think. I can audit what you’ve already published and tell you where the gaps are. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_mid&utm_campaign=blog_consultation) ## How to Cite Sources Effectively in Blog Posts ### In-Text Hyperlinks Embed the link naturally into the body of your text. **For example:** According to a [Pew Research Center study](https://www.pewresearch.org/short-reads/2018/09/28/internet-social-media-use-and-device-ownership-in-u-s-have-plateaued-after-years-of-growth/#:~:text=The%20use%20of%20digital%20technology%20has%20had,new%20analysis%20of%20Pew%20Research%20Center%20data.), social media usage among U.S. adults has plateaued. ### Footnotes or Endnotes If you have many references, footnotes can help maintain a clean article design. **For example see the footnote at the end of this sentence:** Research shows that organic SEO delivers over 1000% more traffic than organic social media.[¹](https://wonderful.io/seo-drives-1000-more-traffic-than-organic-social-media/#:~:text=SEO%20refers%20to%20the%20process%20of%20optimizing,and%20improving%20the%20website%27s%20overall%20user%20experience.) ### Formal Citation Examples When it comes to professional writing, there are three major citation styles you are likely to encounter. Each has its own rules for formatting sources, dates, authors, and links. **APA Style** is commonly used in psychology, education, social sciences, and other research-based fields. You can find current APA citation guidance through the [APA Style website](https://apastyle.apa.org/). **MLA Style** is commonly used in literature, humanities, and language-based disciplines. The [MLA Style Center](https://style.mla.org/works-cited/citations-by-format/) provides examples for websites, books, journal articles, and other sources. **Chicago Style** is frequently used in history, publishing, and the humanities. The [Chicago Manual of Style Citation Quick Guide](https://www.chicagomanualofstyle.org/tools_citationguide) provides examples for both its Notes and Bibliography and Author-Date systems. Whichever citation style you use, the goal is the same: clearly show readers where your information came from and give them a reliable path back to the original source. ## What If You Use AI In Your Writing? Here’s How to cite AI Tools In 2026 In **APA Style**, you need to credit the AI model used and describe the [content](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) as “ChatGPT (large language model),” with the date of generation and a retrieval URL. This discloses properly which AI tool was used, the date it was generated and the data given to you at that time. For complete details on citing AI references in APA style, [read the APA’s guide on how to cite chatgpt](https://apastyle.apa.org/blog/how-to-cite-chatgpt). In **MLA Style**, they want a similar approach and request that generative AI be named as a source using MLA’s template of core elements. You need to cite your AI model “whenever you paraphrase, quote, or incorporate into your own work any content (whether text, image, data, or other) that was created by it.” There is some flexibility here and you can reference the specific citation(s) necessary in their [online guide on how to cite Generative AI in your content](https://style.mla.org/citing-generative-ai/). Finally, in **Chicago Style**, you are required to disclose how AI was used in your content and cite AI‑generated content in either your notes on in-line where it occurs in your content. For clarity, include the date of generation to help source what version of your AI tool was used at that time. You can [read a more detailed overview on how to cite AI in Chicago Style in their online guide](https://libanswers.snhu.edu/faq/415413?). Properly citing sources is not just good etiquette; it is a smart, strategic move that [boosts your SEO](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) on multiple fronts. By enhancing your credibility, improving user experience, and signaling trustworthiness to Google and AI-driven search engines, strong citations help your content rise through the ranks organically. In the SEO landscape, trust is currency. Citing your sources is one of the simplest and most effective ways to earn it. As we learn more about how AI determines which content to cite when a person uses ChatGPT, writing in the language of computers matters. Links are how the internet is traversed and if you want to be a part of the superhighway that leads users from their first query to getting on your mailing list or becoming a lead, properly linking to your sources is critical. It will help you grow, [be discovered by strangers](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025), and grow your business. ## Writing & Citation Sources Frequently Asked Questions (FAQs) #### 1. Do outbound links (aka links that leave my site and go to another site) hurt my SEO? No, linking to high-quality, reputable sources does not hurt your SEO. In fact, it can enhance your site’s authority and trustworthiness when done correctly. #### 2. How many sources should I cite in a blog post? There is no magic number when it comes to citing sources. A good rule of thumb is to cite whenever you make a claim that is not common knowledge, refer to a study, or quote a statistic. Never give data points that you can’t back up with a source. And when in question, choose either the original source or the most reputable citation you can find. Focus on relevance and quality rather than quantity. #### 3. Should I use “nofollow” tags on external links? ([Read more about do and nofollow links here](https://crownsvillemedia.com/dofollow-vs-nofollow-links).) Use “nofollow” tags selectively. If you are linking to user-generated content, sponsored posts, or less-trusted sources, use “nofollow.” For trusted, authoritative sources, use standard “dofollow” links. When in question, ask someone like us to help. #### 4. What types of sources are considered reputable for SEO? Government websites, educational institutions, major news outlets, peer-reviewed journals, and recognized industry leaders are typically considered reputable. Avoid low-quality, spammy, or heavily biased sites. #### 5. Can citing outdated sources hurt my SEO? Yes. Relying on outdated research or information can hurt your [content’s credibility and SEO performance](https://crownsvillemedia.com/content-creation-services). Always aim to cite the most current, reliable sources available. ## Need Help Improving Your SEO & Being Discovered in AI Tools Like ChatGPT? We can help you. The team I have created at Crownsville Media supports small business owners in their efforts to create trustworthy, [high-performing content and websites](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) that thrives in both traditional SEO and AI-driven discovery engines. I am happy to have a chat with you to see what you need to do to improve your results online and across AI engines. If you’re ready for this kind of support, let’s talk about [your SEO strategy today](https://crownsvillemedia.com/seo-consulting-services-maryland). [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_end&utm_campaign=blog_consultation)Updated 8/28/26 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO --- ### [How To Run Therapy Ads To Grow Your Practice](https://crownsvillemedia.com/therapy-ads) **Published:** October 12, 2023 **Author:** Melanie Gorman **Content:** Are you looking to advertise your therapy services through Google Ads? In this guide, you’ll find details to create impactful and successful therapy ads. We also included valuable insights on how to effectively connect with your target audience and ultimately boost your practice. Whether you’re a seasoned therapist or [just starting your private therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide), this guide will equip you with the [knowledge and strategies](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/) to create ads that truly resonate with potential clients. From this, it’s easier to drive clicks and connections. So, let’s dive in and discover the secrets to running a successful therapy advertising campaign on Google Ads. Table of Contents [Toggle](#) - [Understanding Your Audience](#Understanding_Your_Audience) - [What do Google Ads for Therapists Cost?](#What_do_Google_Ads_for_Therapists_Cost) - [Is There a Minimum Amount I Have to Spend on a Google Ad Campaign?](#Is_There_a_Minimum_Amount_I_Have_to_Spend_on_a_Google_Ad_Campaign) - [How Long Does Google’s Machine Learning Take to Optimize Therapy Ads?](#How_Long_Does_Googles_Machine_Learning_Take_to_Optimize_Therapy_Ads) - [Where On My Website Should My Ads Link To?](#Where_On_My_Website_Should_My_Ads_Link_To) - [Finally, spend some time thinking like a client as you work on your therapy ad campaigns.](#Finally_spend_some_time_thinking_like_a_client_as_you_work_on_your_therapy_ad_campaigns) - [How To Run Therapy Ads (FAQs)](#How_To_Run_Therapy_Ads_FAQs) ## Understanding Your Audience Before creating your ads, it’s important to understand who your target audience is. This will help you tailor your keywords and messages to resonate with your [ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). Consider factors such as demographics, interests, and pain points that your potential clients may have. ### Identify Your Ideal Target Audience To determine the best target audience for your therapy ads, you need “market research.” You can gather this by analyzing your existing client base to understand who benefits most from your services. Look at factors like age, gender, occupation, and why they sought therapy. Next, consider the types of therapy you specialize in. For instance, if you focus on relationship counseling, couples could be your primary audience. If you specialize in stress management, your target audience might be working professionals. One great resource is your intake calls. By reviewing the details shared with you from prospective clients, you can review the words they used to describe their struggles and what led them to seek therapy at this time in their lives. The truth is, some of what you read in your notes will be obvious, but there are always gems. And, very often when professionals try to write ads or ad copy themselves they often rely on professional language to name the issues. Relying on jargon is often a misstep because clients don’t speak about their problems like the lay public does. If you were to describe the pain of anxiety, as a therapist you may label it that way. But your clients may call their anxiety stress, worry, regret, or any number of other more common words that describe their experience. Lastly, don’t forget about geographical location. If it’s required for clients to sit in your office, the name of your town is important to mention in your [Google ads](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad). The same is true for online therapy. If you offer online sessions, you could target a wider area, but still within the state you’re licensed to practice in. A well-defined target audience will make your therapy ads more focused, relevant, and ultimately, more successful! ### Use Positive Language In Your Therapy Ads When creating ads, use positive and empowering language to explain what you do and how you can help. Many marketers will tell you to focus on fear, but this often backfires in therapy ads. Clients are already anxious (in many cases) and pushing that button doesn’t help move them into your office. The better approach is to highlight the solutions and benefits your therapy services can provide. Keep your language positive, actionable, accurate, and hopeful. ![How to run therapy ads Ppc Pay per click](https://crownsvillemedia.com/wp-content/uploads/2023/11/how-to-run-therapy-ads-1024x595.webp)### Use Persuasive Language In Your Therapy Ads In addition to positive language, incorporating persuasive techniques such as scarcity or social proof can also be effective in encouraging potential clients to take action. For example, mentioning limited availability for appointments or showcasing statistics of how many clients have benefited from your services. ### Include A Clear Call To Action A call to action (CTA) is crucial in any ad. This is a clear and concise statement at the end that tells potential clients exactly what you want them to do, whether it’s to schedule a consultation by phone or contact your practice by email or a contact form. Make sure your CTA stands out and is easy for potential clients to follow through on. ### And Don’t Forget Optimize Your Therapy Ads with Relevant Keywords Optimizing your therapy advertisements with relevant keywords is crucial to improving the visibility of your ads in Google. Using the right keywords in your ads is often what makes your ads stand out. That way, potential [clients actively looking for your therapy services](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/) can find you instead of getting lost among countless other ads being offered. Start by researching keywords related to your services, such as “anxiety therapy”, “relationship counseling”, or “child psychologist”. Google’s Keyword Planner is an excellent tool for this. Incorporate these keywords naturally into your ad content – in the headline, description, and display URL. Remember, consistency in the use of keywords can increase your ad’s relevance, lead to higher quality scores, and ultimately, result in lower costs per click. ## What do Google Ads for Therapists Cost? When it comes to the cost of [Google Ads for therapists](https://crownsvillemedia.com/google-ads), there isn’t a one-size-fits-all answer. The cost can vary greatly depending on several factors. These include the competitiveness of the keywords you’re targeting, the geographical area you’re focusing on, and the specific objectives of your ad campaign. However, a great aspect of [Google Ads](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) is that it operates on a cost-per-click (CPC) model. This means you only pay when someone actually clicks on your ad, not when your ad is merely displayed. While the average CPC in 2026 for the [healthcare industry](https://www.get-ryze.ai/blog/average-cpc-by-industry-google-ads-2026) is approximately $2.62, it’s crucial to remember that this is just an average. Costs can be higher or lower depending on your specific target audience. ## Is There a Minimum Amount I Have to Spend on a Google Ad Campaign? Contrary to popular belief, there is no set minimum budget that you must adhere to when launching a [Google Ad campaign for your therapy practice](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices). This flexibility allows you to start small and gradually increase your investment as you see positive results. Essentially, you have complete control over your ad spend, allowing you to set a budget that aligns with the financial parameters of your [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice). It’s a cost-effective solution that ensures you’re only paying for genuine engagement, not mere impressions. Remember, the ultimate goal is to strike a balance between cost and desired outcomes. By closely monitoring your campaigns, you will gain insights into what works best for your therapy ads and can adjust your budget accordingly. ## How Long Does Google’s Machine Learning Take to Optimize Therapy Ads? Google’s machine learning system, also known as the Google Ads algorithm, typically requires about two weeks to fully optimize therapy ads. This period, often referred to as the “learning phase”, is when [Google collects data from each ad interaction](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary/) to understand performance patterns. During this time, your therapy ads may experience more fluctuations in performance than usual, but this is normal and part of the optimization process as Google’s system learns. The more data the system has (i.e., the more your ads run), the better it can optimize your therapy ads for improved performance. Therefore, it’s crucial to be patient and resist the temptation to make major changes to your ads during this learning phase. Modifications reset the learning phase which delays the optimal performance of your therapy ads. Remember, the key here is patience. – the rewards of a well-optimized [Google Ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) campaign for your therapy services mean connecting with clients legitimately looking for your services. ## Where On My Website Should My Ads Link To? Directing your Google Ads to the right [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) on your website plays a crucial role in converting potential clients. To make the most out of your therapy ads, you should link to a page that is highly relevant to the content of your ad and meets the expectations of the person clicking on it. For instance, if your ad is promoting your expertise in anxiety therapy, ensure that it points to a page where further details about this specific service are provided. This could be a detailed service description page, a [blog post](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) about anxiety therapy techniques you use, or even a page with testimonials from patients who have benefited from your anxiety therapy sessions. In contrast, if your ad is about a special offer, such as a complimentary first consultation, link to a page where the client can learn more about the offer, understand the terms and conditions, and ideally, schedule the consultation directly. It’s less advisable to link to your homepage if it offers a myriad of services. Google’s machine learning will get a variety of information not just one specific therapy service and sometimes that can work against you. Ideally, pick a page on your [website that’s a good natural match to the therapy](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) service you’re advertising for. ## Finally, spend some time thinking like a client as you work on your therapy ad campaigns. By walking in a potential client’s shoes, it’s easier to decide what to advertise, what to say in your ads and where to link your ad to. The goal is to make it easy for potential clients to find exactly what they are looking for when they click on your ad. Any extra steps or confusion might cause them to leave your site before taking a step. When you run therapy ads it’s important to consider all of the items discussed here. Any one done incorrectly or out of sync with what your ideal client is looking for can result in spending money on ads that don’t convert into leads or clients. ![How to run therapy ads faqs](https://crownsvillemedia.com/wp-content/uploads/2023/11/how-to-run-therapy-ads-faqs-1024x666.webp)\#image\_title## How To Run Therapy Ads (FAQs) ### How do I identify my ideal target audience for therapy ads on Google? To identify your ideal target audience, analyze your existing client base for demographics and common reasons for seeking therapy. Consider the types of therapy you specialize in and listen to the language prospective clients use during intake calls to describe their problems. Don’t forget to factor in geographical considerations, such as whether you provide in-person therapy or online sessions. ### What kind of language should I use in my therapy ads? Your therapy ads should feature positive, empowering, actionable, accurate, and hopeful language. While some marketing strategies focus on fear, for therapy ads it’s better to highlight the solutions and benefits your services provide, avoiding language that could increase anxiety. ### How can I ensure my Google Ads for therapy are effective? Make sure your ads contain a clear Call to Action (CTA), use persuasive language without triggering fear, and optimize your ads with relevant keywords that potential clients might use to search for your services. Tools like Google’s Keyword Planner can help you find appropriate keywords. ### How much does it cost to run Google Ads for therapy services? The cost of Google Ads for therapists can vary based on keyword competitiveness, geographical targeting, and campaign objectives. Google Ads uses a cost-per-click (CPC) model, so you pay only when someone clicks your ad. Costs can be higher or lower than the [healthcare industry](https://www.lido.app/metrics/cost-per-click) average CPC, which was approximately $2.62 in 2026. ### What is the best way to link Google Ads to my therapy website? Your ads should link to a landing page that closely matches the content of your ad to meet user expectations and facilitate conversions. Instead of linking to a generic homepage, direct users to a specific service page, blog post, or page with client testimonials relevant to the ad’s focus. This ensures a cohesive experience and increases the likelihood of engagement. If you need help, please don’t hesitate to [contact us](https://crownsvillemedia.com/contact-us). We are happy to explore therapy ads with you and see what’s the best approach to take before you invest money in a Google ad campaign for your therapy practice. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Google Ads & PPC --- ### [Mental Health Hashtags & Planning Your Social Media Marketing For 2026](https://crownsvillemedia.com/mental-health-hashtags) **Published:** January 29, 2026 **Author:** Melanie Gorman **Content:** As a therapist or mental health practitioner, growing your practice is an ongoing effort. And [social media marketing](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/) is a very common consideration for how to reach clients. The biggest reason this works is because your potential clients are already on social media exploring topics you write about. When you share your videos on sites like Instagram or blogs on sites like LinkedIn and add in hashtags, you increase the chance that your content will be discovered by the people who need it the most. Table of Contents [Toggle](#) - [The top 4 things to know about hashtags for 2026:](#The_top_4_things_to_know_about_hashtags_for_2026) - [On The Horizon In 2026 We Have The Following Mental Health Awareness Dates With More To Come:](#On_The_Horizon_In_2026_We_Have_The_Following_Mental_Health_Awareness_Dates_With_More_To_Come) - [What Are Hashtags?](#What_Are_Hashtags) - [How To Use Hashtags Optimally For Your Brand](#How_To_Use_Hashtags_Optimally_For_Your_Brand) - [Research Mental Health Hashtags Before You Get Started](#Research_Mental_Health_Hashtags_Before_You_Get_Started) - [Best Mental Health Hashtags To Use On Social Media](#Best_Mental_Health_Hashtags_To_Use_On_Social_Media) - [Empower Your Therapy Practice With Proper Hashtag Use](#Empower_Your_Therapy_Practice_With_Proper_Hashtag_Use) ## The top 4 things to know about hashtags for 2026: 1. **Hashtags must be relevant to the content you’re creating.** Too many, out of context or irrelevant hashtags looks like spam. 2. **Go for quality over quantity every time.** 3. **Be platform specific when using hashtags.** Shoot for 1-2 on Twitter/X, 2-3 on LinkedIn, and under 30 on Instagram (with less being more) 4. **No punctuation or spacing.** They always look like this #mentalhealth So, if you’re already blogging, adding in social media is a natural “next step” for how to share your content (blogs) with the world. It’s also one of the easiest ways to cut through the noise on social media by targeting your post to specific topics, products or services. For 2026, it’s also important to recognize that AI search tools now surface social content and hashtags in new ways. Platforms like Perplexity and ChatGPT index public posts, so your hashtag strategy can also help boost your visibility across AI-driven search results. This process makes promoting your [blog posts easier because your social media drives readers and traffic to your blog content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) and ultimately, your services. In this article, we’re going to explain some beginner best practices for how to use mental health hashtags so you increase engagement on your social media posts. Keep reading for an introduction to hashtags in the [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) space. You will learn how to use them effectively across your [social media channels so you increase your power of connection with](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) people who need your help. One thing I want you to consider is “best [practices” for marketing](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) your business. In that vein there are a handful of notable days and months to pay attention to throughout the year so you don’t miss them in your marketing. I update this post regularly to keep you updated on [important dates as well as changes to how mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) awareness days are being mentioned in hashtags. ## On The Horizon In 2026 We Have The Following Mental Health Awareness Dates With More To Come: 1. [Mental Health](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) Awareness Month (May 1–31, 2026) - Hashtags: #MentalHealthAwarenessMonth, #MHAM2026 - Source: NAMI 2. Mental Health Action Day (May 15, 2026) - Hashtags: #MentalHealthAction, #MHAD2026 - Source: Mental Health Action 3. National Suicide Prevention Month (September 1–30, 2026) - Hashtags: #SuicidePrevention, #NSPM2026 - Source: AFSP 4. ADHD Awareness Month (October 2026) - Hashtags: #ADHDAwarenessMonth, #ADHD2026 - Source: CHADD 5. Mental Illness Awareness Week (October 5–11, 2026) - Hashtags: #MentalIllnessAwarenessWeek, #MIAW2026 - Source: NAMI 6. World Mental Health Day (October 10, 2026) - Hashtags: #WorldMentalHealthDay, #WMHD2026 - Source: WHO **Pro Tip:** Begin your campaign planning for these awareness moments early in the year. Repurpose your posts across platforms (LinkedIn, Threads, Instagram, and [Google Business Profile](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles)) to keep your message consistent and maximize reach. ## What Are Hashtags? Hashtags refer to words and phrases that identify content. They make social media searchable by “tag,” or category. The term “hash” is the # pound symbol that precedes each hashtag, i.e., #therapist. The addition of a hashtag makes that media discoverable to people who do not follow you but follow that topic. For example, if you share [in an Instagram post](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram/) about the benefits of EMDR therapy as your specialty, you can add hashtags like #emdr and #traumatherapy at the end of the caption. Then, followers of those hashtags or related topics may see your post. Exposure leads to awareness of your services, and ultimately, new followers and clients. ### Hashtags are the SEO backbone of social media sites. By bringing together “like-minded” content, hashtags effectively curate a topic so people can search within those posts to find exactly what they are looking for. In 2026, these principles extend beyond traditional platforms. Public LinkedIn articles, Threads discussions, and YouTube descriptions all use hashtag indexing. Sharing thoughtful, hashtag-supported content there can help your expertise surface in AI-powered content summaries. When you know (and use) the right mental health hashtags, you are infusing your social media content within the right context. This makes it easier to connect your content to the right audience. ## How To Use Hashtags Optimally For Your Brand The first thing to [know about using hashtags is that you need](https://crownsvillemedia.com/seo-focused-listicles) to have a public, ideally business, account to the social media site you want to post on. If your account is set to private, non-followers won’t be able to see your content. You’re not limited to a business account on most social sites, and there are arguments for why to use your personal account for social media. But that’s an article for another day! The structure of your hashtag matters, so you want to know that spaces, punctuation, and symbols do not work. Limit hashtags to letter and number characters, and keep them under three or four words. And lots of social media marketers swear by not using hashtags in your first post. Instead, post your hashtags in the second comment so your readers don’t get the vibe that all you’re doing is promoting your content. You want to leave readers with the heart of your post, not the feeling that you’re trying to be overly self-promotional. ### The order for hashtags should be: 1. Your post + commentary/reflections 2. Your list of hashtags When you publish on multiple platforms, make sure your hashtags are consistent across your website blog, your PDF uploads, and your LinkedIn posts. This cross-platform consistency strengthens your AI discoverability and brand authority. ## Research Mental Health Hashtags Before You Get Started Before you post any hashtags, search the social media platform you are using to see the popular hashtags and what’s being used by people you trust and respect. Check out how similar accounts and other practitioners or therapists are utilizing hashtags. Don’t just look at the super popular accounts, but try to see what your colleagues are using. You can even follow some that interest you. This will also give you an idea of what content is out there in your niche. Also pay attention to how hashtags perform in search snippets. Try entering your key hashtags directly into Google or Perplexity. If posts or videos appear in results, that’s a sign those tags are helping your discoverability beyond social media. I would also suggest looking at the LinkedIn groups or Facebook groups you follow and searching on Instagram for topics like “mental health awareness” or “hashtags for mental health” to get a sense of what is popular. Once you have a sense of what your colleagues and heroes are doing, then you want to start to generate a list of hashtags that you’re curious about. Click the various hashtags to see what [content is showing on those pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages). For example, if you use the hashtag [\#mentalhealthprofessionals](https://www.instagram.com/explore/search/keyword/?q=%23mentalhealthprofessionals) on Instagram, your post is linked to this page. Until enough new posts are published with the same hashtag, your content will stay near the top of that feed. As more people use the same hashtag, your post gradually moves down the list, which is why choosing the right level of popularity is key. Think of picking hashtags like finding the ‘just right’ bowl of porridge in the story of the three little bears: - **Too hot:** overly popular, celebrity-driven, or trending hashtags where your post gets lost. - **Too cold:** too few people, not updated by others on a consistent basis, not quite the right language for your [business or brand](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) - **Just right:** moderately active hashtags that match your audience and niche. The goal is to balance relevance and activity with hashtags that are busy enough to be seen but not so saturated that you disappear instantly. ### Finally, how many hashtags should you use? The ideal number of hashtags is still debated. Instagram allows up to 30, but most [research suggests](https://blog.hootsuite.com/how-to-use-hashtags/) that using three to five well-chosen hashtags often performs best. Remember: different platforms have different limits, so use your words intelligently. For example, on X (formerly Twitter), where you’re limited to 280 characters, you might use fewer hashtags than on Instagram or Threads. ## Best Mental Health Hashtags To Use On Social Media Which [mental health related hashtags are best for your business](https://crownsvillemedia.com/mental-health-business-names) will of course depend on your specific niche and goals. Do some research on best practices and what people have found effective, as well as what has not been fruitful. Target your audience by being specific. Tag content based on your sub-specialties and areas of expertise. If you do inner child work, use those hashtags; if you focus on family systems, use those; and so on. ### That being said, here’s a sampling of high-performing, general mental health hashtags you can try: - \#mentalhealthawareness - \#mentalhealthmatters - \#mentalhealthrecovery - \#endthestigma - \#mindfulness - \#personalgrowth - \#daringgreatly - \#selfcarematters - \#anxietyawareness - \#emotionalwellbeing - \#mentalhealthadvocate - \#itsokaytonotbeokay - \#digitaltherapy - \#Alandmentalhealth - \#therapistsonoline Another way to think about effective mental health hashtags is by broader themes. These include hashtags related to your location, hashtags to support social causes, and hashtags that speak to a specific audience (such as #singleparents). You can even create your own, branded hashtag with your business name in it. For 2026, these categories matter even more because platforms like Instagram Maps, Threads, and [Google Business](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) Profile integrate location tags and cause-based hashtags into both map and AI search visibility. The location note in the paragraph above deserves more clarity. As a therapist, if your office is in a specific city versus being online, location hashtags are very helpful in busy metropolitan areas. They now also influence local SEO, so including your city or region in posts helps AI tools recognize your practice geographically. Keep it simple and see what else is out there for your location, and then you can add that to your posts. Finally, consider hashtags that bring helpful context to a post. This type of hashtag adds to the conversation and also allows you to avoid wordy captions or hitting the character limit. For example, if you post something related to a healing modality you use and it’s mental health awareness month in your country, include that hashtag. Cross-posting these awareness-based hashtags on LinkedIn, Threads, and even your PDFs or short-form articles helps your content stay discoverable across AI and social search ecosystems. ### Here’s an example for how to plan your writing and marketing for a specific mental health day or month Using the example of World Mental Health Day, consider first that World Mental Health Day is a single-day event (October 10), not an entire month. Ideally, you want to write one primary article or create one main video to promote for this day. Discussion around WMHD will usually begin in mid to late September, when both professionals and organizations start sharing content to build momentum. In the U.S. and the rest of the northern hemisphere, this timing is driven by schools getting back into swing and everyone being distracted with the end of summer. In the southern hemisphere, it’s the opposite with schools moving toward the end of their terms and testing being completed. Understanding this global rhythm helps you time your content for maximum engagement. The point is, you want to [plan your marketing](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) for a single-day event wisely so you don’t promote too early (when no one is looking) or too late, when you’ll be competing with a flood of other posts. Plan to publish your main content piece about 10–14 days before the event, then repurpose it across social channels the week of the observance. My suggestion is one well-written article that explores an angle of mental health at work that is relevant year-round, but debuts during this “holiday” window. Is there a piece of research you can expand on in an article? Perhaps a talking point or consideration for workplace mental health that you can bring up in a video? This would be an “evergreen” piece—relevant all year—but that you’re releasing in honor of World Mental Health Day. **Pro Tip for 2026:** Pair your post or video with a short downloadable PDF or infographic summarizing your message. These assets are highly indexable by AI and search engines and can help your content appear in AI Overviews or featured snippets. ### Once you have that sorted out, you can promote your new piece of content using these World Mental Health Day Hashtags: - \#WorldMentalHealthDay2024 - \#WorldMentalHealthDay - \#workLifeBalance - \#employeeWellness - \#workplacewellbeing - \#workplacewellness - \#employeewellbeing - \#workplacehealth - \#wellbeingatwork - \#corporatewellness - \#employeewellness - \#mentalhealthatwork - \#corporatewellbeing - \#workplacehappiness ## Empower Your Therapy Practice With Proper Hashtag Use Use hashtags in your social media accounts to maximize your reach and engagement as a therapist. It can be a learning process to get comfortable with hashtags and other social media best practices, but it’s worth the effort. To go deeper, experiment with a hashtag generator tool or social media software that tracks performance and suggests trending tags in your niche. Or, create a simple downloadable guide listing your top hashtags for the year. Upload it to your [website so AI tools and clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) alike can associate your brand with thought leadership in mental health marketing. Need help refining your strategy? [Crownsville Media offers SEO and content support](https://crownsvillemedia.com/social-media-inbound-marketing) for therapists and small businesses. [Contact us today](https://crownsvillemedia.com/contact-us) for a complimentary consultation. Updated: 1/29/26 [Reach out for a complimentary consultation with our team!](https://crownsvillemedia.com/contact-us) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Social Media Marketing --- ### [What Should I Keep From My Old Website In The Redesign?](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) **Published:** June 30, 2026 **Author:** Melanie Gorman **Content:** This is another great question we get a lot from new clients. And the answer is complex. Because a website redesign can be a big undertaking, it’s important for your SEO and AI visibility to not delete anything of value. But, you also don’t want to be unnecessarily weighed down with old content or pages that are not part of your current business model. When we [explore a website redesign,](https://crownsvillemedia.com/website-development) we always look at the value of [landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) and blog posts from multiple lens to decide what to keep from the old website and what to delete. There’s always a third option of refurbishing or editing an old blog, I’ll save that answer for another post. To begin, I want to know if the pages we’re considering are needed or necessary to help [convert prospects into clients](https://crownsvillemedia.com/website-design-that-converts)? You can assess this at a gut level because you know the questions perspective clients ask before hiring you. You also know what links you give to prospects in your auto-responders, emails and any followups you send after your sales calls. If the content is something you reference in your sales process, it’s worth keeping. Table of Contents [Toggle](#) - [Next, we get a little more technical.](#Next_we_get_a_little_more_technical) - [Let’s use an analogy to explain this better.](#Lets_use_an_analogy_to_explain_this_better) - [The whole thing is tricky which is why so many people hire us to do this kind of analysis for them.](#The_whole_thing_is_tricky_which_is_why_so_many_people_hire_us_to_do_this_kind_of_analysis_for_them) ## Next, we get a little more technical. If you have Google Analytics and Google Search Console set up, you can take a look at the click and impression value of the pages. What you want to understand is how [important a page is to how Google sees your business](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients). Pages that get impressions are chosen by Google to have some intrinsic value to consumers and therefore, assumed to be of value to you. If that’s the case, the page is worth keeping. If the page is getting impressions but it’s NOT aligned with your current sales practice, the pages may be working against you because Google sees it as “worth” showing to the public over others on your website. This can get tricky because sometimes, clients have pages that bring in good traffic but are not “closing” or “buyer’s journey” pages. This signals that the page is at the “top of the funnel” or on a topic that some consumers explore on their buying journey, but not necessarily a part of the buying experience from you. ## Let’s use an analogy to explain this better. Imagine you were a bakery and you sold pies for a living. On your blog you may have an old article about the best kinds of flour to use for pies. Now imagine that article, because you’re a ***professional*** baker, is seen by Google as an “authority” piece on determining the right kinds of flour to bake with. And, because you’re a legitimate expert, your article is getting tons of traffic from home bakers. Sounds good, if you’re getting tons of traffic. The topic is on-point for what you do for a living and it’s connecting you with the right audience. But, it’s also misaligned because it’s not leading people to buy your pies but rather instructing them on how to bake their own. Should you keep it? Maybe yes, maybe no. That all depends on what those readers are doing for you. If the article is teaching Google that you’re a bakery with a solid reputation for instructing other bakers, then it may stand to reason that you’re also a talented baker in your own right. Perhaps your pies are amazing to eat since other related pros are using your advice to inform their baking. The trick is to make sure that on balance, all of the content you see getting impressions in Google Search Console are telling the right story about your business. Otherwise, the math of your site will instruct Google to go in the wrong direction. In this case, if your other high impression pieces are about the kinds of pies you sell, location specific pages about your bakery and a few other baking tips sprinkled in, the article about flour types may make sense to keep. But, if all you see are baking tips with no content about coming to your store or buying your pies (assuming you have that content) then, you may be telling Google the wrong story. And in that case, deleting or reworking the flour article may benefit your business. ## The whole thing is tricky which is why so many people hire us to do this kind of analysis for them. Keeping content from your old website is not something to take lightly. Deleting a piece that has value (even if it’s merely related to what you sell) can be the wrong move if your marketing strategy relies on that traffic in some way. Deciding what to keep for your new website and what to either refurbish or delete requires exploring the bigger picture of your [marketing plan](https://crownsvillemedia.com/are-online-therapist-directories-worth-it). I often tell clients that marketing is a [pie chart](https://crownsvillemedia.com/pie-chart). Most people do a little of many things, which can be fine if it’s done with intention and clarity on the goal. But a spaghetti plan for marketing when you’re at a critical juncture of updating the site can easily backfire. The important goal here is to make yourself away of what the landing pages and blog posts are doing for your overall traffic goals. Once you understand this, it’s easier to make educated decisions about what you should keep when you update your website and what may need to be updated or removed from the site. You can read our [latest case study](https://crownsvillemedia.com/case-study-laura-bonarrigo) here for further details on how we approached this question with one of our clients. We’re here if you have other questions. Melanie ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Your Therapy Clients Are Telling You What To Put On Your Website](https://crownsvillemedia.com/therapist-marketing-current-clients) **Published:** August 27, 2026 **Author:** Melanie Gorman **Content:** Your current therapy clients are one of the best sources of information about what belongs on your website. Look at the people who are already choosing you. Listen to the problems they bring into session. Pay attention to the populations you understand especially well, the referrals you receive repeatedly, and the work you would happily do more of. Then look at your website. Do those people exist there? We work with therapists all the time who tell us very specific things about their practices. They work with attorneys whose jobs leave them stressed and emotionally exhausted. Their clients are federal employees worried about career uncertainty and workplace changes. They have a growing number of women struggling during perimenopause. Their couples work increasingly involves infidelity or divorce. Maybe they have become the person other therapists refer to when someone has ADHD and relationship problems. Then we look at the website and see: *I work with anxiety, depression, trauma, and life transitions.* None of that is inaccurate. It just doesn’t tell us very much about the practice you’ve actually built. If you want your [therapist marketing](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) to attract more of the clients you enjoy working with, your existing caseload is a very good place to start looking for what your website may be missing. And hint… your niche is the pathway to greater AI visibility. Knowing what makes you unique, different, special, better, aligned, and authentic is how you separate yourself from every other therapist out there. Those details matter to your clients now more than ever. Table of Contents [Toggle](#) - [Your Therapy Niche May Already Be Sitting In Front Of You](#Your_Therapy_Niche_May_Already_Be_Sitting_In_Front_Of_You) - [Generic Therapy Copy Can Hide How Much Experience You Actually Have](#Generic_Therapy_Copy_Can_Hide_How_Much_Experience_You_Actually_Have) - [Listen To What Clients Say Before They Use Clinical Language](#Listen_To_What_Clients_Say_Before_They_Use_Clinical_Language) - [Use The Problem They Search For & The Expertise You Bring To It](#Use_The_Problem_They_Search_For_The_Expertise_You_Bring_To_It) - [Look For Patterns In The Clients Who Already Choose You](#Look_For_Patterns_In_The_Clients_Who_Already_Choose_You) - [Look At Your Referral Sources Too](#Look_At_Your_Referral_Sources_Too) - [Where To Use What You Learn](#Where_To_Use_What_You_Learn) - [Don’t Turn Every Client Problem Into A New Niche](#Dont_Turn_Every_Client_Problem_Into_A_New_Niche) - [Your Best Marketing Ideas May Already Be In Your Therapy Practice](#Your_Best_Marketing_Ideas_May_Already_Be_In_Your_Therapy_Practice) ## Your Therapy Niche May Already Be Sitting In Front Of You Therapists sometimes assume that finding a niche means choosing one but it doesn’t always work that way. Sometimes your niche develops naturally as your [practice grows,](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) and many times, one client refers another because they have something in common. Or a colleague discovers that you’re particularly good with a certain population and starts sending people your way. Sometimes you take additional training because a particular kind of work interests you. Or five years into [private practice,](https://crownsvillemedia.com/private-therapy-practice-guide) and you realize that a meaningful percentage of your caseload shares something in common. ### You may discover that you work particularly well with: - Physicians and healthcare professionals experiencing burnout - Federal employees and government contractors navigating career uncertainty - Executives struggling with anxiety or relationships - Women experiencing major hormonal or life transitions - Couples recovering from infidelity - Adults with ADHD whose symptoms affect their marriages - Parents raising neurodivergent children - People rebuilding their lives after divorce - Attorneys dealing with chronic professional stress That doesn’t necessarily mean you need to rebuild your entire practice around one population. The point is to use patterns in your current caseload to make your marketing more specific and easier for the right prospective clients to recognize. ## Generic Therapy Copy Can Hide How Much Experience You Actually Have One of the biggest [problems we see on therapist websites](https://crownsvillemedia.com/qa-with-melanie-gorman-marketing-seo-budget) is language that is technically correct but so broad that almost anyone could have written it. Your potential client has probably read some version of this sentence six times already: *I provide a safe and supportive space for individuals experiencing anxiety, depression, trauma, and life transitions.* Now imagine that the person reading your website is a 52-year-old attorney who has spent the last year waking up at 3:00 a.m. thinking about work. He’s snapping at his wife, drinking more than he used to, and starting to wonder whether the career he spent decades building is worth what it is costing him. He may have anxiety. But “I treat anxiety” does very little to tell him that you understand *his* anxiety. The same is true for the federal employee afraid that a career she thought was secure suddenly isn’t. Or the woman who has never considered herself anxious but doesn’t recognize herself emotionally since entering perimenopause. Specificity helps people recognize themselves. That’s why the work already happening inside your practice should influence the language you use outside of it. If you just reread your own homepage while reading that section, that’s worth paying attention to. I’m happy to take a look and tell you what a prospective client would actually take away from it. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_mid&utm_campaign=blog_consultation) ## Listen To What Clients Say Before They Use Clinical Language Your clients probably don’t arrive speaking the way you were taught to write a treatment plan. Instead, they start by telling you what happened. ### They say: - *“I can’t shut my brain off when I leave work.”* - *“Ever since the affair, I check his phone every time he leaves the room.”* - *“I worked my entire life for this career and now I think I hate it.”* - *“I don’t know why I’m so angry all the time.”* - *“My husband says I don’t listen, but half the time I genuinely don’t remember the conversation.”* - *“I’m terrified I’m going to lose my job.”* Inside the therapy room, you may understand those experiences through anxiety, trauma, ADHD, grief, adjustment, depression, or relationship distress. Online, however, people often begin with the problem they can describe. That means your website needs to provide both points of view: the services you offer and the symptoms or concerns your clients are experiencing. That difference matters for your content. When we write pages, we develop the service descriptions and the descriptions of symptoms so potential [clients can find you whether they search](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) for the type of therapy you provide or the problem they want help with. ## Use The Problem They Search For & The Expertise You Bring To It Good therapist marketing connects the client’s language with your clinical expertise, and you don’t have to choose one or the other. A service page can explain that anxiety may show up as constant worry about work, difficulty sleeping, irritability with a partner, physical tension, or the feeling that you can never fully turn off. An ADHD page can discuss executive functioning while also explaining why one partner keeps saying: *“I shouldn’t have to remind you again.”* A couples therapist who does significant infidelity work can talk about betrayal trauma while also answering the question the hurt partner may actually type into Google: *Why can’t I stop thinking about my husband’s affair?* This kind of specificity is increasingly important as people use AI tools and conversational search to ask long, personal questions. They aren’t always searching for: anxiety therapist near me. They may ask: “Why am I successful at work but anxious all the time?” Or: “Can a marriage survive an affair if I can’t trust my husband anymore?” The more clearly your website demonstrates that you understand the specific problem underneath the diagnosis, the more context you give both potential clients and search systems about what you actually do. ## Look For Patterns In The Clients Who Already Choose You You don’t need complicated market research to begin this process. Start with your own practice. Think about the clients you’ve worked with over the last year or two. - Which cases made you think, *I really understand this person*? - What problems keep appearing? - Who gets referred to you repeatedly? - Which clients tend to stay and do meaningful work with you? - What kinds of cases do colleagues associate with your name? - Which work energizes you? And importantly, which of those clients would you like more of? That last question matters because a pattern in your caseload isn’t automatically a niche you should market. You may be very good at something you no longer want to spend most of your week doing. And your marketing strategy needs to reflect where you want the practice to go, not simply document where it has been. ## Look At Your Referral Sources Too Your clients aren’t the only ones telling you what your reputation has become. Your referral network is telling you too. If psychiatrists consistently send you adults with ADHD, pay attention. When couples therapists refer individual clients going through divorce, there is probably a reason. If physicians send other physicians to you, or attorneys tell their colleagues about you, you may already have credibility within a professional community that your website never mentions. Ask yourself: “Why did this person think of me for this client?” Sometimes the answer reveals positioning you’ve earned organically but haven’t articulated publicly. That is valuable marketing information. ## Where To Use What You Learn Once you identify meaningful patterns in your practice, don’t cram every one of them onto your homepage. Decide where each idea belongs. Your homepage should give visitors a reasonably quick understanding of who you help and the primary problems you address. Your service pages can go deeper into particular concerns, populations, or types of therapy. Your About page can explain why certain work matters to you and how your experience influences your approach. Your articles give you room to answer the specific questions clients ask before they’re ready to contact a therapist. Your directory profiles should reinforce the same core message so someone who finds you elsewhere recognizes the same practitioner when they reach your website. Your social content can address timely questions, recurring client concerns, and ideas that don’t need an entire [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages). The goal is consistency, not repetition. Someone should be able to move from your Psychology Today profile to your website to an article and continue recognizing the same therapist, the same areas of expertise, and the same point of view. ## Don’t Turn Every Client Problem Into A New Niche There is a danger on the other side of this. Once you start noticing patterns, everything can begin to look like a marketing opportunity. It isn’t. Seeing three teachers with burnout doesn’t necessarily mean you need a “Therapy For Teachers” landing page. One executive client doesn’t make you an executive therapist. A useful niche has enough depth behind it to support what you’re saying publicly. ### Before building content around a population or problem, ask: - Do I have meaningful experience here? - Do I understand the concerns this population brings into therapy? - Would I genuinely like to work with more of these clients? - Do I have enough to say that would actually help them? - Does this fit the larger direction of my practice? If the answers are yes, you’ve probably found something worth developing. ## Your Best Marketing Ideas May Already Be In Your Therapy Practice Therapist marketing doesn’t always begin with keyword research. Sometimes it begins by paying closer attention to your own caseload. The clients who choose you, the problems they bring into therapy, the referrals colleagues send, and the work you want more of can tell you an enormous amount about how your practice should be positioned online. Then we can bring in the marketing tools. We can research how people search for those problems. We can determine whether a new landing page makes sense. We can build an article strategy, strengthen your SEO, update directory profiles, or revise the copy that’s no longer representative of the therapist you’ve become. But the strategy should start with something real. At Crownsville Media, we help therapists uncover what is already distinctive about their practices and translate it into marketing that helps the right clients recognize them. If your website still sounds like the therapist you were when you first opened your practice, let’s take another look at the practice you’ve built since then. Reach out today to talk about your therapist marketing. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta_end&utm_campaign=blog_consultation) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Therapy Practices & Anonymous Google Reviews: What You Need To Know](https://crownsvillemedia.com/anonymous-google-reviews-for-therapy-practices) **Published:** August 27, 2026 **Author:** Melanie Gorman **Content:** With online reviews being heralded as [“Your Most Valuable SEO Asset”](https://www.entrepreneur.com/building-a-business/why-online-reviews-are-now-your-most-valuable-seo-asset) how can therapists participate in Google reviews? Asking clients to review your therapy practice remains an ethical challenge for most therapists, but as of [November 2025](https://support.google.com/maps/answer/15294714?hl=en&co=GENIE.Platform%3DAndroid), Google has allowed “anonymous reviews,” which is a pathway if you want to leverage their power for AI visibility and greater SEO impact. Anonymous Google reviews are not completely anonymous, but clients now have more control over the name and image displayed when they leave a public Google review. For therapy practices, that is an important change because privacy has always been one of the biggest barriers to collecting reviews from clients. If you have been a therapist for any length of time, you know that asking clients for Google reviews has traditionally been complicated. Ethical considerations, confidentiality, licensing requirements, and the simple fact that many people do not want their name publicly connected to therapy have caused most therapists we work with to avoid asking for reviews altogether. That caution makes sense. Google’s custom display-name feature gives users another way to manage what appears publicly when they contribute reviews, but it does not create a completely private or anonymous review system. The review itself remains public, and the person leaving it is still using a Google account. What changes is the name and picture other people may see. For [mental health professionals](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-online-visibility), that creates an opportunity worth understanding without pretending the ethical questions have disappeared. Table of Contents [Toggle](#) - [The Impact Of Reviews On Your Therapy Practice](#The_Impact_Of_Reviews_On_Your_Therapy_Practice) - [Before You Ask For A Google Review, Check Your Ethical Requirements](#Before_You_Ask_For_A_Google_Review_Check_Your_Ethical_Requirements) - [How Google’s “Anonymous” Review Process Actually Works](#How_Googles_%E2%80%9CAnonymous%E2%80%9D_Review_Process_Actually_Works) - [Helping Your Clients Protect Their Privacy When They Leave Reviews](#Helping_Your_Clients_Protect_Their_Privacy_When_They_Leave_Reviews) - [How To Collect Google Reviews From Your Clients](#How_To_Collect_Google_Reviews_From_Your_Clients) - [Will A Review Under A Custom Display Name Still Help Your Google Business Profile?](#Will_A_Review_Under_A_Custom_Display_Name_Still_Help_Your_Google_Business_Profile) - [Can A Therapist See The Reviewer’s Real Name?](#Can_A_Therapist_See_The_Reviewers_Real_Name) - [What Should You Do If Someone Leaves A Negative Review?](#What_Should_You_Do_If_Someone_Leaves_A_Negative_Review) - [Anonymous Reviews Give Therapy Practices Another Option, Not A Free Pass](#Anonymous_Reviews_Give_Therapy_Practices_Another_Option_Not_A_Free_Pass) ## The Impact Of Reviews On Your Therapy Practice If you operate a local [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide), you probably have a Google Business Profile in addition to your website. That profile can play an important role when someone searches for a therapist in their area, particularly when [Google displays local businesses](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) in Maps or the Map Pack. Reviews are one of the signals that can support the prominence of your business online. They are not the only factor influencing local visibility, and you do not need a perfect five-star profile to have a strong local presence. Your location, relevance to the search, website, Google Business Profile, competition, and overall online presence all matter too. But reviews carry another kind of weight that is particularly important for therapists: they offer social proof. Someone looking for a therapist may already feel anxious about reaching out. They may be comparing several practices, wondering who feels trustworthy, or trying to decide whether therapy is worth the cost and emotional effort. Seeing that other people have had a positive experience can make that next step feel easier. ### Why negative reviews feel so personal Of course, this is also where therapists become understandably nervous. A one- or two-star review can feel awful. It is public, personal, and attached to work you care deeply about. Still, one lower review does not automatically ruin a strong Google Business Profile. What matters is the overall picture someone sees and how thoughtfully you handle the situation. For therapists, responding to a review requires additional care because you cannot confirm that the reviewer was ever your client or disclose anything that could identify protected health information. If you are unsure how to respond, check the privacy, licensing, ethical, and legal requirements that apply to your practice before posting anything publicly. A carefully considered response is far more important than a fast one. ## Before You Ask For A Google Review, Check Your Ethical Requirements Google giving people more control over their public identity does not automatically mean every therapist should begin asking clients for reviews. Your state licensing board, professional ethics code, practice setting, employer requirements, payer contracts, malpractice guidance, and other regulations may affect whether and how you can solicit testimonials from current or former clients. Those rules can differ depending on your profession and where you practice. Before creating a review campaign or handing clients a QR code, make sure you understand what applies to you. If you work within a group practice, the practice may also need a clear policy so every clinician handles reviews consistently. There is another ethical consideration as well: the power dynamic between therapist and client. Even when asking for a review is permitted, a client should never feel that leaving one is expected, tied to their care, or necessary to please their therapist. A request should be optional, pressure-free, and handled in a way that protects the therapeutic relationship. Google has made the privacy side somewhat easier. It has not removed your professional responsibilities. ## How Google’s “Anonymous” Review Process Actually Works The word *anonymous* is useful shorthand, but it is not technically accurate. Google now allows users to choose a custom display name and picture for public contributions. That means someone may be able to leave a review without publicly displaying the name and image associated with their primary Google identity. The user can manage this through their Google Maps profile by selecting the option to use a custom name and picture for posting. That custom identity applies broadly to the person’s public contributions rather than only to one review of your practice. This is important for clients to understand because changes they make later to that public display identity may affect how their other Google contributions appear too. In other words, this feature gives the reviewer more control over what the public sees. It does not create a separate anonymous account for one therapy review. That distinction should be clear if you decide to tell clients about the option. ## Helping Your Clients Protect Their Privacy When They Leave Reviews If a client is permitted to leave a review and wants greater privacy, you can make the process easier by understanding the settings yourself before you try to explain them. A client can open Google Maps, access their profile settings, and choose the option that allows them to use a custom display name and image when posting publicly. Once changed, that identity may appear with their Google Maps and Search contributions instead of the primary name and picture connected to their account. Because the process is not foolproof, I would not tell a client that their review will be completely anonymous. A better explanation is that Google now gives them more control over the public display name and image attached to their contributions. If reviews become part of your practice’s [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice), you could create a simple instruction sheet for your team so everyone understands the feature and explains it accurately. I would be cautious about placing prominent “how to leave us an anonymous review” instructions across your website unless you have already confirmed that soliciting reviews fits the ethical and licensing requirements for your practice. Privacy should remain the priority. ## How To Collect Google Reviews From Your Clients If you have determined that requesting reviews is appropriate for your practice, make the process simple without making it feel promotional or coercive. You can create a direct review link from your Google Business Profile and turn that link into a QR code. Depending on the way your practice communicates with clients, you might share it on a small card, on an appropriate page of your website, or in a follow-up email. The logistics are easy. The judgment about *when* and *whether* to ask is more important. Do not assume that a client who has made progress owes the practice a positive review. Don’t ask only because you believe someone will give you five stars. And do not repeatedly remind a client who has already chosen not to respond. If you make a request, it should allow the person to decline without discomfort. I would also avoid telling clients what rating to give or coaching them toward specific SEO phrases such as the name of a therapy modality, location, or diagnosis. Their review should be theirs. If someone chooses to write about their experience, allow them to decide what they are comfortable saying publicly rather than turning their feedback into keyword-rich marketing copy. That protects the authenticity of the review and keeps your marketing team out of the therapy room. ## Will A Review Under A Custom Display Name Still Help Your Google Business Profile? A review does not become less meaningful simply because the reviewer uses a custom public display name. The review still appears on your Google Business Profile and contributes to the overall collection of feedback visible to people considering your practice. Reviews are only one component of [local SEO](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy). We would never advise a therapist to treat collecting reviews as the entire Google strategy. Your Business Profile also needs to be accurate and actively maintained. Make sure your services, business hours, website links, practice information, photos, attributes, and other relevant details reflect the practice someone will actually encounter when they contact you. A profile with reviews attached to outdated information still creates problems. ## Can A Therapist See The Reviewer’s Real Name? The business owner sees the public identity the reviewer has chosen to display with the contribution. That does not mean the review itself is private. Anyone considering using this feature should understand that they are contributing content to a public Google platform, even when the visible name or image has been customized. For therapists, this is another reason to avoid overselling the feature as “anonymous reviewing.” It provides additional privacy on the public-facing side. That is useful, but it is different from anonymity. ## What Should You Do If Someone Leaves A Negative Review? This may be the question that makes therapists most reluctant to invite reviews at all. First, resist the urge to defend yourself publicly. A negative review can feel unfair or factually inaccurate, but responding emotionally can create a much larger problem than the review itself. Do not reveal information about the person, confirm that they received services, explain what happened in therapy, or argue details that could breach confidentiality. Instead, review your professional obligations and determine whether a general response is appropriate. A reply might acknowledge that the practice takes feedback seriously and provide a private way for someone with concerns to contact the office without confirming any relationship with the reviewer. If a review violates Google’s policies, you can also use Google’s process for reporting it rather than trying to litigate the issue in the comments section. When in doubt, get professional guidance before responding. ## Anonymous Reviews Give Therapy Practices Another Option, Not A Free Pass The ability to use a custom public name and image makes Google reviews more workable for some therapy clients, and that is significant. It does not solve every privacy or ethical issue connected with testimonials in mental health care. That is why I would approach this as another tool available to therapists rather than a green light to begin aggressively collecting reviews. Understand your professional rules first. Learn how Google’s privacy settings actually work. Make requests carefully when they are appropriate, and let clients decide what they want to disclose publicly. Then make sure the rest of your Google Business Profile and local SEO strategy is strong enough to support the visibility you are trying to build. [Marketing a therapy practice](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) always requires balancing growth with the responsibilities that come with the work you do. New tools can make that easier, but they do not replace good judgment. At Crownsville Media, we help therapists navigate that balance every day. If you are unsure how Google reviews, your Business Profile, local SEO, or the rest of your online marketing should fit together, reach out to our team for a consultation. We can help you build a strategy that improves your visibility without losing sight of the ethical standards your practice depends on. [Schedule a Call →](https://calendly.com/crownsville-media-consultation/30min?utm_source=crownsvillemedia&utm_medium=post_cta&utm_campaign=blog_consultation) Updated 8/27/26 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Local SEO, Marketing Advice for Therapists --- ### [14 Common Google Ads Mistakes To Avoid In 2026](https://crownsvillemedia.com/14-google-ad-mistakes-to-avoid-in-2025) **Published:** August 24, 2026 **Author:** Melanie Gorman **Content:** Google Ads mistakes can burn through a therapy practice’s advertising budget surprisingly quickly, especially when your campaigns attract the wrong searches or your landing pages fail to convert the right ones. A bigger budget won’t necessarily solve the problem. Neither will a stronger-looking ad or blindly following every recommendation Google gives you. [Google Ads](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) can be one of the most effective ways to connect with therapy clients who are actively searching for the services you provide. [We’ve worked on Google Ads campaigns for therapists for years](https://crownsvillemedia.com/google-ads), and much of the work isn’t simply getting an ad to appear. It’s figuring out what happens after it does. Who clicked? What did they search for? Did they reach the right page? Did they call, complete the contact form, or schedule an appointment? If they didn’t, where did we lose them? Those answers matter even more as AI continues to change the search results page and large mental health companies compete aggressively for the same searches independent practices want. You don’t necessarily need their advertising budget to compete, but you do need to be much more deliberate about where yours goes. These are 14 of the most common Google Ads mistakes we see, and what we would look at first if your campaigns are getting clicks without producing enough qualified inquiries. Table of Contents [Toggle](#) - [14 Google Ads Mistakes You Need To Fix In 2026](#14_Google_Ads_Mistakes_You_Need_To_Fix_In_2026) - [Your Google Ads Should Produce More Than Clicks](#Your_Google_Ads_Should_Produce_More_Than_Clicks) ## 14 Google Ads Mistakes You Need To Fix In 2026 ### 1. Using Generic Ad Copy Mistake: Ads that simply say “Therapy Near Me” or “Counseling Services” without specifics. Why it’s a problem: This attracts a broad audience, many of whom may not be a fit for your practice. Fix: Include details about your specialty, location, and insurance options. For example: - “Anxiety Therapy in Denver” - “Trauma Therapy In Network With BCBS” ### 2. Sending All Your Traffic to Your Homepage Mistake: Directing all [clicks from your Google Ads](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) to your homepage. Why it’s a problem: Homepages are often general and force visitors to search again for the information they expected to find after clicking your ad. Fix: [Create dedicated landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) for the services you’re advertising and send the ad traffic directly to the relevant page. Your headline, copy, offer, and call to action should make sense in relation to the ad that brought someone there. ### 3. Not Tracking Conversions Mistake: Running ads without properly tracking calls, contact forms, scheduled appointments, or other meaningful actions. Why it’s a problem: Without tracking, you don’t know what happens once someone clicks your ad. This is a BIG part of the troubleshooting we do with Google Ads. If people are clicking but not completing the action you want them to take, we need enough information to figure out where the disconnect is. Is the ad attracting the wrong person? Does the landing page fail to match what the ad promised? Are people calling instead of completing your form? Clicks alone can’t answer those questions. Fix: Set up appropriate conversion tracking for actions that actually matter to your practice, which may include: - Phone calls - Contact form submissions - Online bookings - Other qualified inquiries The goal is to measure meaningful conversions rather than treating every possible action on your website as equally valuable. ### 4. Using the Wrong Keyword Match Strategy Mistake: Relying too heavily on broad match keywords without paying close attention to the searches they trigger. Why it’s a problem: Broad match can help Google find relevant searches you may not have anticipated, particularly when it is paired with strong conversion tracking and Smart Bidding. But if the campaign doesn’t have enough useful data—or no one is watching the search terms closely—it can also spend your budget on searches that have little to do with the service you’re trying to fill. Fix: Build your keyword and match-type strategy around the intent of the people you’re trying to reach. Phrase and exact match can still be useful when you want tighter control over high-intent searches. Broad match may also have a place in the campaign, but it needs good conversion data and regular monitoring rather than being treated as a hands-off setting. Then look at the actual searches triggering your ads. Google’s matching technology can identify related intent beyond the exact words in your keyword list, but you still need to decide whether those searches make sense for your practice. ### 5. Ignoring the Post-Click Experience Mistake: Assuming the click on your ad is the finish line. Why it’s a problem: Even a strong ad won’t convert if the landing page is slow, confusing, generic, or unrelated to what someone searched for. Fix: Make sure your landing page loads quickly, works well on mobile, focuses on the service advertised, and gives the visitor an obvious next step. ### 6. Not Testing Enough Mistake: Setting up your ads and landing pages and then walking away. All ads and landing pages should be evaluated based on how well they connect with your [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) and the way that person searches for help. Why it’s a problem: Google now does a significant amount of testing within responsive search ads by combining different headlines and descriptions. That doesn’t mean your job is finished. You still need to pay attention to which messages, offers, landing pages, and calls to action actually lead to qualified inquiries. Fix: Give Google enough useful headline and description options to work with, then test the parts of the campaign you still control. That may include your messaging, landing-page headline, call to action, page layout, or the way you’re positioning a particular service. Make one meaningful change at a time when possible, and give the campaign enough time and data to tell you something useful before making the next round of adjustments. ### 7. Neglecting Negative Keywords Mistake: Failing to filter out searches that clearly aren’t relevant to your practice. Why it’s a problem: You can spend a surprising amount of your budget on people looking for free counseling, therapy jobs, degree programs, definitions, or services you don’t provide. Fix: Regularly review your Search terms report to see the actual searches that triggered your ads. Google’s Search terms insights can also help you spot broader themes and categories in the searches reaching your campaign, but we still want to look closely at the individual terms before deciding what to exclude. Build your negative keyword list around the irrelevant traffic you’re actually seeing rather than guessing at every possible search in advance. Be careful about how you exclude terms. If you’re a couples counselor who doesn’t provide Christian counseling, for example, excluding “christian” may make sense. Excluding an entire phrase without thinking through how Google may match related searches can block traffic you actually wanted. The point is to understand what you’re excluding and why. Negative keywords should protect your budget without accidentally narrowing the campaign so much that qualified clients stop seeing your ads. ### 8. Ignoring Seasonality Adjustments Mistake: Assuming demand for therapy remains exactly the same throughout the year. Why it’s a problem: Search behavior changes. January may bring increased interest in making changes, while holidays, vacations, school schedules, or local patterns can affect when people search and when they’re ready to begin therapy. Fix: Look at your own campaign history rather than assuming every practice follows the same seasonal pattern. Adjust budgets when the data supports it and make sure your strongest campaigns aren’t unnecessarily constrained during periods when qualified demand increases. ### 9. Focusing Only on Immediate ROAS (Return On Ad Spend) Vs Lifetime Value Mistake: Measuring the success of a Google Ads campaign against the value of one initial therapy session. Why it’s a problem: A client may work with you for months or longer. The financial value of acquiring the right client can therefore be considerably higher than the fee for their first appointment. Fix: Understand your average client lifetime value and use it when evaluating what you’re reasonably willing to spend to acquire a qualified new client. ### 10. Failing to Segment Ad Groups by Intent Mistake: Combining unrelated services and searches into the same ad group or campaign structure. Why it’s a problem: Someone searching for couples counseling has a different need from someone searching for trauma therapy. Sending both people through generic ads to the same generic page weakens the connection between the search, the ad, and what happens next. Fix: Organize campaigns and ad groups around meaningful differences in services and intent, then match the ads and landing pages accordingly. ### 11. Overlooking Ad Extensions and Campaign Settings Mistake: Ignoring the additional information attached to your ads or allowing broad campaign settings to reach people you can’t actually serve. Why it’s a problem: Google Ads assets can provide useful information such as additional links, call options, locations, and other details before someone clicks. Your location and language settings also determine who may be eligible to see the ad. If your in-person [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) serves Austin but your campaign is effectively reaching people throughout Texas, you can pay for clicks from Dallas, Houston, and other areas where the person is unlikely to become a client. Fix: Review your assets and campaign settings regularly. Make sure your location targeting reflects where you actually serve clients, and look at which assets contribute to meaningful engagement rather than simply adding everything Google makes available. ### 12. Mismanaging Bidding Strategies and Optimization Mistake: Choosing a bidding strategy and then assuming Google can handle the campaign from there. Why it’s a problem: Target CPA and Target ROAS can be extremely useful, but they depend heavily on the quality of the conversion goals and data you give Google. Optimizing toward the wrong action can make the platform very efficient at producing a result you don’t actually want. Fix: Choose a bidding strategy that matches your actual business objective and monitor what happens after changes are made. Google’s current Smart Bidding options include Target CPA and Target ROAS, but the most important consideration is whether your conversion goals and tracking reflect the result you actually want. For a [therapy practice](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices), the more important question is what you’re asking the bidding strategy to optimize for. If your real goal is qualified inquiries, your conversion tracking and bidding strategy need to reflect that goal—not simply generate the largest possible number of clicks or low-value actions. Give significant changes enough time and data to learn before judging the results, but don’t confuse giving Google’s automation time to work with walking away from the campaign. ### 13. Choosing the Wrong Campaign Type Or Goal Mistake: Selecting a campaign type or optimization goal that doesn’t match what you actually want the advertising to accomplish. Why it’s a problem: Impressions and clicks can look encouraging inside a report while producing very few qualified inquiries. Different Google Ads campaign types are designed to accomplish different things. A therapy practice trying to generate appointments from people actively searching for a therapist may need a very different strategy from a business trying to build broad brand awareness. Fix: Start with the business outcome. If you need qualified therapy inquiries, build the campaign around that objective and decide which campaign type, targeting, landing page, and conversion actions support it. For many therapy practices, a focused Search campaign is a sensible place to begin before expanding into additional campaign types. ### And Our Biggest No-No Of All: #14 Blindly Accepting Google’s Auto-Applied Recommendations Mistake: Applying Google’s recommended campaign changes simply because Google recommends them. Why it’s a problem: Google has an enormous amount of data and increasingly sophisticated automation. But Google doesn’t sit across from your clients. It doesn’t know which inquiries turn into strong clinical fits, which services you’re trying to grow, or where you want your practice to go next. You are the subject-matter expert on your clients, not Google. Fix: Review every recommendation and ask whether it supports the actual goal of your campaign. If you’re unsure, find out what the change will do before accepting it. Google’s recommendations can be useful, but they aren’t instructions. ## Your Google Ads Should Produce More Than Clicks Every click on one of your ads represents a person who searched for something and chose your practice from the results in front of them. What happens next determines whether that advertising money created an opportunity to connect with someone who needs the work you do, or simply bought another click. Avoiding these 14 Google Ads mistakes can help you protect your budget, reach more of the right prospective clients, and understand what is happening between the search and the inquiry. At Crownsville Media, we don’t look at Google Ads in isolation. We look at the search, the ad, the landing page, the tracking, and what your prospective clients actually do once they arrive. That’s how we find the places where a campaign is losing people and determine what needs to change. If you want help launching a Google Ads campaign or figuring out why the one you’re already paying for isn’t producing enough qualified inquiries, [reach out to schedule a consultation](https://crownsvillemedia.com/contact-us). We’ll look at what’s happening and help you build a strategy around the clients you’re actually trying to reach. Updated: 8/24/26 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Google Ads & PPC --- ### [SEO For Startups: A Comprehensive Plan For Your Business](https://crownsvillemedia.com/seo-for-startups) **Published:** September 14, 2022 **Author:** Melanie Gorman **Content:** Few things can make or break a new startup business as effectively as SEO. The latest research about online behavior found that [53% of website traffic](https://www.searchenginejournal.com/seo-guide/seo-statistics) starts with an organic search result. If you want customers to find your new business, you must engage with SEO. SEO for startups might sound complicated, but with the right SEO plan and following SEO best practices, it doesn’t have to be. We’ve assembled this easy step-by-step guide to explain what you need to do to [rank your new website on Google](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing). Table of Contents [Toggle](#) - [Create Essential Accounts and Profiles](#Create_Essential_Accounts_and_Profiles) - [Choose Your On-Site SEO Tool](#Choose_Your_On-Site_SEO_Tool) - [Choose Your Keyword Ranking SEO Tool](#Choose_Your_Keyword_Ranking_SEO_Tool) - [Submit Your Sitemap](#Submit_Your_Sitemap) - [Make Your Website Secure](#Make_Your_Website_Secure) - [SEO Research](#SEO_Research) - [Plan Your Website Content](#Plan_Your_Website_Content) - [Write Your Content](#Write_Your_Content) - [Test Your Site Speed](#Test_Your_Site_Speed) - [SEO For Startups: Next Steps](#SEO_For_Startups_Next_Steps) ## **Create Essential Accounts and Profiles** Since you are a startup, you’ll need to set up all the accounts for your SEO efforts. Of course, you’ll need your domain, hosting, and content management system. After that, you must register for a [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) account and Google Search Central. Don’t forget to create accounts for the second-largest search engine, Bing. And don’t forget your [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) accounts. Ideally,you want your [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) to align with your SEO strategy, so choose your social account names wisely. ## **Choose Your On-Site SEO Tool** If you use a popular content management system [like WordPress](https://techround.co.uk/startups/wordpress-perfect-cms-startups-entrepreneurs/), you’ll want to install a plugin to support your SEO efforts. These tools act as a quality monitor for your on-page SEO. On-page SEO includes all of the actions you take on your website to help you rank on Google, such as whether you’ve used good keywords in your page titles, descriptions, and alt text. This helps Google understand what your website is all about. Yoast is the most popular WordPress plugin, with over [20 million](https://trends.builtwith.com/widgets/Yoast-WordPress-SEO-Plugin) installations. Yoast does many things for your [SEO strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) including monitoring for free how well you used your keywords or overused your keywords. Don’t forget to add plugins to entice visitors to share your content on social media. Though social media doesn’t technically help rank your website, it does help bring high-quality traffic, which will help you rank on Google. ## **Choose Your Keyword Ranking SEO Tool** Having a tool like Yoast to monitor what you do on your website is only half the story. You also need to make sure you choose the most relevant keywords and get high-quality backlinks to your site, as well as other actions we’ll discuss later in this guide. The best way to do this methodically is to use a keyword research tool. There are a variety of paid-for SEO tools on the market, so look for the best one you can afford on your marketing budget. We use Semrush and when we work with clients, we shoulder the cost of this service so you don’t have to. This is one of the many considerations to explore as you decide to either manage your [SEO efforts yourself or hire a company like Crownsville Media](https://crownsvillemedia.com/qa-with-melanie-gorman-marketing-seo-budget) to manage your SEO for you. ## **Submit Your Sitemap** Next is a quick, but essential, task you’ll need to do for the best SEO results and that is to create an XML sitemap and submit it via the Google Console. Yoast offers this as part of their tool, but there are still manual submissions that have to happen via Google Console as a new business. You’ll also need to create a text file known as robots.txt, which stops search engines from crawling pages you don’t want to rank. If you are unsure how to do either of these tasks, [speak to our team](https://crownsvillemedia.com/seo-consulting-services-maryland) for help. ## **Make Your Website Secure** In 2017, Google released a significant update to its search engine, distinguishing between sites with SSL (HTTPS) and sites without SSL (HTTP). You must own a valid and up-to-date SSL certificate for your website. You can obtain your SSL from your hosting company and in many cases, it’s included as part of your hosting agreement. Check the fine print so you don’t pay twice for something that’s already included in your plan. ## **SEO Research** Once you have your SEO tools in place, it’s time to begin your research. You will start with your keyword tool to find the best keywords for your website. The best keywords have low competition, high traffic, and are relevant to your site. Unfortunately, these are rare, so you’ll need to research dozens of keywords and phrases before creating a shortlist of the best ones for your website. Remember to check the search intent for each keyword on your shortlist (search intent refers to what website visitors expect when searching a term on Google, [you can read more about search and keyword intent here](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords)). Some tools will do this for you, others do not and it’s a vastly important piece of the puzzle especially for startups. You want to make sure you’re spending time blogging on topics that are going to push your website ahead not get you stuck in a sea of competitors. ### **As you look for keywords, you want to consider what the reader is looking for honestly when they type a keyword into Google.** For example, if someone is searching for what type of mattress is best for a bad back, they are looking for information. If they are searching for the best prices for a specific brand of hybrid mattress, they are looking to make a purchase. The first is an “information” search intent, and the latter is a “buy” one. Ideally, your [SEO strategy](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) should match your pages and blogs with keywords that have a search intent that aligns with your copy. This piece of the business puzzle is one of the variables that makes a difference between writing and blogging for years and then getting a click vs writing for months and then getting a click. Remember it takes time to be discovered. Morning Star interviewed 75 SEO experts in early 2022 and shared this from their research: > **According to 82% of experts surveyed, SEO takes 6 months to show an increase in traffic on average, while the full results of good SEO strategies are visible after 12 – 24 months. As the top 3 pages in Google receive 75.1% of traffic, expect your SEO results to grow over time as your rankings improve.** > > <https://morningscore.io/how-long-does-seo-take/> This can be longer for new websites and startups because they lack reputation on Google. SEO support can help move this along faster for you, but it’s never a guarantee. ## **Plan Your Website Content** The data above makes having an SEO strategy as a startup even more critical. Before you start writing content for your website, it helps to [build a high-level SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) structure. There are two reasons for doing this. First, creating a structure will ensure you build a website with easy-to-follow navigation and makes sense to your users. That will support your SEO efforts as search engines value usable websites. Second, planning the content will help you prioritize your keyword-targeted pages. In other words, if you have found an excellent keyword, you can write that article first, publish it, and start the long task of ranking on page one. Targeting page one is essential because [nine out of ten](https://www.socialmediatoday.com/news/10-google-search-statistics-you-need-to-know-in-2022-infographic/618773/) website users say they are more likely to click on a result if Google lists it on the first results page. If you have a set of equally relevant keywords to your website, go for the low-hanging fruit first (the high traffic, low competition ones). ## **Write Your Content** This is the “meat and potatoes” of your SEO efforts. Once your website’s navigation and landing pages are identified, you have to get down to writing. Ideally, you want to [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) on a regular basis so Google knows your site is contemporary and important in the online discussion/research for your particular business. Review your competitors’ pages and see how they lay content on the page. Is it Q&A style? FAQ style? Essay or short paragraphs? Do they have content blurbs that lead to other pages that offer more details? Once you have a style down, you want to apply the keywords from your research. Yoast and other SEO tools can be very helpful here in making sure you don’t over or under-use your keywords. ### **It will also remind you of critical SEO best practices including:** - Your keyword in the page title - Your keywords in the page description - Keywords and secondary keywords in the body of your article - Alt text on your images - [Link building](https://crownsvillemedia.com/benefits-of-link-building-for-seo) both internal and external - Readability so you’re sure that your high-quality content is well-structured and easy to read Always take time to read your blog post or landing page from your audience’s point of view before publishing it. It should be interesting, unique, and engaging. You should also include videos, graphics, diagrams, and pictures to help you communicate your message as needed. Remember that consumers have different learning styles and want information offered in various ways to support their preferences. And if writing is challenging for you, [review these 9 writing tips](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) to help improve your skills so your blogs appear more polished to your readers. ## **Test Your Site Speed** It’s easy to assume as a startup business with a fresh website that things will be lightning fast. Not true. When you first publish your website, running a speed check is essential. Sometimes content and features on your website can slow down the page loading time (large images are a common cause). Use a site speed checker or get a [free SEO audit](https://crownsvillemedia.com/free-seo-audit-consultation) from our team to ensure your site performance is up to scratch. Google wants to rank websites that are modern, fast, and error-free. Google will also want to ensure your pages work correctly on mobile, as mobile makes up [around 63%](https://www.analyticsinsight.net/5-search-engine-statistics-that-all-website-owners-should-know-in-2022/) of searches. When testing, always check your website on desktop, tablet, and mobile screens. ## **SEO For Startups: Next Steps** Getting ranked on Google might seem like a daunting task, but when you take a systematic approach to SEO and follow the steps in this guide, you might surprise yourself with a successful page one rank for your top keywords! If you’re considering testing the waters by doing your own SEO, here are [5 SEO resources we use daily](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday/) with client’s sites. Related content: [7 Questions To Ask Your SEO Agency Before Signing The Contract](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them/) [Is Your SEO Strategy Working? 6 KPI’s To Track](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [How To Rebrand If Your Small Business Is Shifting Direction](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction/) ***SEO for startups is fundamental to your business success, but it does take time and expertise, and that’s where our team can help. [Get in touch](https://crownsvillemedia.com/contact-us) with us today to find out how Crownsville Media and our team of experts can help with your digital marketing and traffic goals for your new business.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Funnel Building 101: Sell More Books, Courses & Swag](https://crownsvillemedia.com/funnel-building-101) **Published:** December 28, 2024 **Author:** Melanie Gorman **Content:** As a therapist, coach or mental health provider, there are MANY reasons to expand your work by developing new resources for clients. In this realm, books, courses, and other training material are important. But, to sell those assets while you’re busy working with clients requires a plan. That is where building funnels come in. So we’re on the same page, funnels are a set of sequential actions that you write once and set in motion. It’s sort of “set it and forget it” but not completely. To do it right, you have to apply your psychological know-how to your audience. Then, you can let your marketing [strategy do the work](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) for you and make adjustments as needed. Funnel building combines the art of understanding your target audience with the science of marketing and sales strategy. A well-designed funnel provides value, builds trust, and ensures potential buyers feel confident in their purchase decisions. This is how you to guide potential customers through a user journey that turns them from curious visitors into loyal buyers. Let’s explore how to build a funnel that aligns with your goals, fits your target audience, and ultimately increases your revenue. Table of Contents [Toggle](#) - [What You Need Before Building Your First Funnel](#What_You_Need_Before_Building_Your_First_Funnel) - [What’s the Difference Between A Sales & Marketing Funnel?](#Whats_the_Difference_Between_A_Sales_Marketing_Funnel) - [How Marketing Funnels Turn Prospects Into Leads](#How_Marketing_Funnels_Turn_Prospects_Into_Leads) - [How Sales Funnels Turn Leads Into Revenue](#How_Sales_Funnels_Turn_Leads_Into_Revenue) - [Funnel Building 101](#Funnel_Building_101) - [What Tools Do You Need to Build Your Funnel?](#What_Tools_Do_You_Need_to_Build_Your_Funnel) ## What You Need Before Building Your First Funnel Before building funnels, you must lay the groundwork to ensure your system is effective. A funnel is only as effective as the preparation behind it. Here’s what you’ll need to get started: 1. **A Clear Goal Are you building funnels to sell more books, grow your email list, or promote a new course? Defining a specific objective helps you shape the funnel’s structure and messaging. 2. **An Ideal Client Profile Knowing your target audience is essential. Consider their demographics, challenges, and preferences. The more you understand your prospective customers, the easier it is to create a sales funnel that speaks directly to their needs. 3. **Quality Content From educational content to promotional materials, your funnel requires assets that engage and inform. This might include lead magnets like free ebooks, webinars, or exclusive discounts. 4. **An [Email Marketing](https://crownsvillemedia.com/what-is-email-marketing-and-why-do-you-need-it) Platform Email marketing remains a cornerstone of funnel building. Ensure you have software to manage automated email sequences, track user behavior, and nurture leads effectively. 5. **Sales Funnel Software** Tools like [Click Funnels](https://www.clickfunnels.com), [Constant Contact](https://www.constantcontact.com/) or [Kajabi](https://kajabi.com/) can simplify the process of creating a sales funnel. These platforms often provide templates and analytics, making it easier to build and optimize your funnel. [Read more on creating an ideal client profile here](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) ## What’s the Difference Between A Sales & Marketing Funnel? Many people use the terms “sales funnel” and “marketing funnel” interchangeably, but they serve distinct purposes. **A Marketing Funnel** creates brand awareness and interest. It’s turning strangers into potential customers by educating them about your message, services, and other offerings. Think of it as the process of attracting and nurturing leads. **A Sales Funnel** is designed to close deals. It picks up where the marketing funnel leaves off, guiding prospective customers toward purchase decisions. ### Do I Need to Build Both? The short answer: Yes. Marketing and sales funnels work hand-in-hand. While a marketing funnel helps you attract and nurture leads, a sales funnel ensures those leads convert into revenue. Together, they create a seamless user journey that supports your potential buyers at every stage of their decision-making process. ## How Marketing Funnels Turn Prospects Into Leads Marketing funnels are the cornerstone of attracting and nurturing prospective customers. They guide individuals who might be interested in your books, courses, or swag from curiosity to genuine interest. This process focuses on building awareness and fostering trust by providing educational and engaging content tailored to your target audience. **At the top of the marketing funnel is awareness.** This is the first step where potential customers encounter your brand. It could be through [social media ads](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), blog posts, YouTube videos, or email marketing campaigns. The goal is to capture attention by addressing a problem or offering value. For example, if you’re an author, sharing a free chapter of your book can spark curiosity. If you’re selling courses, a free webinar or downloadable guide might serve as an enticing entry point. **The middle of the marketing funnel focuses on interest and consideration.** Here, you nurture the relationship by providing additional value and deepening engagement. This might include sharing more detailed educational content, [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo), or testimonials. For instance, if your audience is considering enrolling in your course, an email series explaining the benefits, lessons, and outcomes can help them decide. By the time they reach the end of this stage, your prospects should see you as a credible and trustworthy source. **At the bottom of the funnel, your goal is to convert prospects into leads.** This is achieved by capturing their contact information or prompting them to take a low-stakes action. For example, offering a discount code, a free consultation, or access to an exclusive community can encourage potential customers to share their email or sign up. This step bridges the gap between marketing and sales, setting the stage for the sales funnel to take over. ## How Sales Funnels Turn Leads Into Revenue Sales funnels are designed to transform the leads gathered from your marketing funnel into paying customers. They focus on delivering a targeted and persuasive experience that guides your audience toward making a purchase. This process involves understanding your leads’ needs and presenting your products or services as the best solution. **At the top of the sales funnel, you focus on presenting your offer.** Once you’ve captured a lead’s attention, it’s time to showcase the specific product or service they need. For example, if someone downloaded a free guide about a specific topic, you can follow up with an email introducing a related course. It’s important to personalize this stage by addressing the lead’s specific pain points and showing how your offering solves their problem. **The middle of the sales funnel is about overcoming objections and building confidence.** At this stage, leads may have questions or hesitations about purchasing. This is where testimonials, case studies, or free trials become invaluable. If you’re selling swag, for instance, showing customer reviews or user-generated photos can build trust. For courses or books, offering a money-back guarantee can reduce risk and make the decision easier. **At the bottom of the sales funnel, your goal is to close the sale.** This involves creating urgency and making the buying process as smooth as possible. Limited-time offers, discounts, or bonuses can motivate leads to take immediate action. Additionally, providing a seamless checkout experience with clear instructions ensures that your audience feels confident and supported during their purchase journey. ## Funnel Building 101 As I said before, building funnels is both an art and a science. To craft a funnel that consistently converts prospects into buyers, you must understand your audience’s behaviors, cater to their needs, and strategically guide them toward a purchase. This process involves thorough planning, precision in execution, and constant refinement. ### Know Your Ideal Client/Avatar The success of your funnel depends on how well you understand your [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) or avatar. This process begins with research. Use surveys, interviews, or analytics tools to identify the demographics (age, gender, location, income level) and psychographics (values, interests, pain points) of your audience. For instance, if you’re selling a self-help book, your ideal client might be a mid-career professional seeking personal growth, likely between the ages of 30 and 50. When you know your avatar’s motivations and challenges, you can tailor your messaging to speak directly to their needs. For example, instead of a generic pitch like “This course is great for everyone,” a targeted message might say, “This course helps busy entrepreneurs streamline their schedules to reclaim their time.” This level of specificity not only captures attention but also builds trust because the audience feels understood. To deepen your understanding, create a detailed avatar profile. Include specifics such as their favorite [social media](https://crownsvillemedia.com/mental-health-hashtags) platforms, the type of educational content they consume, and what might hold them back from purchasing. This clarity will serve as your compass throughout the funnel-building process, ensuring every step aligns with your audience’s preferences. ### Understand the Customer Journey The [customer journey is the backbone of your funnel](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients). It maps out how your prospective customers move from being unaware of your brand to becoming loyal buyers. To effectively design a funnel, you must break the journey into distinct stages and [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) or touch points tailored to each one. #### Awareness Stage At this stage, your audience doesn’t know you or your offerings exist. Your goal is to attract their attention with valuable content. This could include blog posts, [social media ads](https://crownsvillemedia.com/social-media-inbound-marketing), or free resources such as eBooks. For example, if you’re selling a course on creative writing, a free checklist on “10 Steps to Start Your First Novel” can entice potential customers to explore further. #### Consideration Stage Now that the audience is aware of you, they start evaluating whether your offering is relevant to their needs. This stage calls for deeper, more specific content such as webinars, case studies, or testimonials. For instance, you might share success stories of past students who have completed your course and gone on to publish their work. #### Decision Stage In this stage, your audience is ready to make a purchase. This is where your sales funnel takes over, and you present your product as the best solution. Offering incentives like discounts, bonuses, or free trials can help tip the scales in your favor. Ensuring the decision stage is frictionless—easy navigation, clear calls-to-action, and secure payment options—can make all the difference. ### Know When to Pivot From Nurturing to Selling A common challenge in funnel building is striking the right balance between nurturing and selling. Nurturing involves building trust and providing value without pushing for a sale, while selling focuses on closing the deal. Recognizing when to shift gears is crucial for maximizing conversions without alienating potential buyers. #### Signals of Buyer Readiness Keep an eye on behavioral cues that indicate your audience is ready to buy. For example, repeated visits to your pricing page, frequent engagement with your emails, or clicking on calls-to-action (CTAs) in your content are strong indicators. These actions suggest that the lead has moved from consideration to decision mode and is open to purchasing. #### The Pivot When it’s time to pivot, make the transition seamless. Avoid abruptly shifting from providing value to hard selling, as this can feel jarring. Instead, integrate your offer naturally into the conversation. For instance, if you’re nurturing leads through an email series, you might end with: “If you’re ready to take your writing to the next level, my comprehensive course is designed to guide you step by step.” This approach feels less like a pitch and more like a continuation of the value you’ve been providing. #### Follow-Up Without Overwhelm Not every lead will buy immediately, and that’s okay. Have a follow-up plan to gently remind them of your offering. Automated email sequences, retargeting ads, or exclusive time-sensitive deals can re-engage leads without pressuring them. ### Track Your Funnel Metrics Tracking and analyzing your funnel metrics is the key to long-term success. Without data, it’s impossible to know which parts of your funnel are working and which need improvement. Funnel metrics provide actionable insights that help you optimize your approach and maximize conversions. #### Key Metrics to Monitor - **Traffic Sources:** Knowing where your potential buyers are coming from helps you focus your efforts on high-performing platforms. - **Conversion Rates:** Track how many prospects move from one stage of the funnel to the next. A low conversion rate might indicate the need to improve your messaging or CTAs. - **Cost Per Acquisition (CPA):** Understanding how much it costs to acquire a customer ensures that your funnel remains profitable. #### Tools for Tracking Funnel-building software like ClickFunnels, Kajabi, or HubSpot often comes with built-in analytics tools that make tracking easy. Alternatively, you can use [Google Analytics ](https://developers.google.com/analytics)to monitor traffic and user behavior on your website. For a deeper understanding of user behavior, tools like [Hotjar ](https://www.hotjar.com/)and [Crazy Egg](https://www.crazyegg.com/) offer heatmaps, session recordings, and click-tracking features. These insights reveal where potential buyers lose interest or encounter obstacles in your funnel, enabling you to make data-informed adjustments. For paid ad campaigns, platforms like [Google Ads](https://g.co/kgs/oBkEcB6) and [Facebook Ads Manager ](https://www.facebook.com/business/tools/ads-manager)provide detailed metrics about impressions, click-through rates, and ROI. This information ensures your marketing funnel aligns with your advertising goals and budget. #### Regular Optimization Funnels are not set-it-and-forget-it systems. Regularly review your metrics to identify trends and areas for improvement. For example, if you notice a high drop-off rate after the awareness stage, consider revising your lead magnet or initial content offer. On the other hand, if leads stall during the decision stage, adding testimonials or creating urgency (e.g., limited-time offers) can encourage action. ## What Tools Do You Need to Build Your Funnel? Building an effective funnel requires the right tools. These tools not only streamline the process but also ensure that your marketing and sales efforts are organized and efficient. In short, you need the following: - A tool to capture your leads - A tool to communicate with your leads - A tool to sell or transact with your lead - A tool for create content - A tool to monitor progress ### Tools for Capturing Leads The first step in funnel building is capturing the attention of prospective customers and converting them into leads. Tools for this purpose include lead capture pages, forms, and pop-ups. For instance, platforms like [Leadpages](https://www.leadpages.com/) and [Unbounce](https://unbounce.com/) allow you to create optimized landing pages with compelling calls to action (CTAs). To create effective lead capture forms, integrate tools like [Typeform](https://www.typeform.com/) or [Google Forms](https://g.co/kgs/paXUZTc), which offer user-friendly interfaces and customization options. These tools are especially helpful for offering downloadable educational content, such as eBooks or free courses, in exchange for an email address. Remember, the easier and more visually appealing the form, the higher the likelihood of capturing leads. Additionally, you want to know what the person who signed up for your offer is doing, so you need a “Customer Relationship Management” or (CRM) for that. Tools like [HubSpot](https://www.hubspot.com/products/crm), [Salesforce](https://www.salesforce.com/), or [ActiveCampaign](https://www.activecampaign.com/) allow you to organize and segment your leads, enabling personalized communication throughout their journey. ### Email Marketing Platforms Once someone is on your list, you need to communicate with them regularly. Email marketing remains one of the most effective ways to nurture leads (or guide your leads) trough the funnel. Platforms like [Mailchimp](https://mailchimp.com/), [ConvertKit](https://convertkit.com/?lmref=5kJL5g), or [Constant Contact](https://www.constantcontact.com/) provide automation features that make it easier to send targeted, sequenced emails based on user behavior. For example, if a lead downloads your free guide but doesn’t sign up for your course, an automated email sequence can provide additional value and encouragement: “Hey, saw you enjoyed our guide on writing your first novel! Are you ready to take the next step?” With automation, you can nurture relationships at scale while maintaining a personalized touch. Many email marketing tools also offer analytics, helping you track open rates, click-through rates, and conversions. Use these insights to refine your emails, ensuring they remain engaging and relevant. ### Sales Funnel Software Once someone is ready to buy your product, you need a simple sales tool that will complete the transaction for you. Tools like [Shopify](https://www.shopify.com/) or [WooCommerce](https://woocommerce.com/) integrate seamlessly with funnel-building software and most websites and enable a smooth transitions from lead generation to product purchase. These platforms often include payment gateways, inventory management, and customer support features, ensuring your funnel delivers a seamless experience for your potential buyers. ### Content Creation Tools The emails, [landing pages](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) and copy your prospective buyers engage with require lots of content to complete the process. Whether you need blog posts, videos, or graphics, [content creation tools or services like what we offer clients here](https://crownsvillemedia.com/content-creation-services) ensure your materials are professional and persuasive. Platforms like[Canva](https://www.canva.com/) and [Adobe Creative Suite ](https://www.adobe.com/creativecloud.html)are ideal for designing visuals, while [Grammarly](https://www.grammarly.com/) and [Hemi](https://hemingwayapp.com/)[n](https://hemingwayapp.com/)[gway Editor](https://hemingwayapp.com/) help polish your written content. For video content, tools like [Camtasia](https://www.techsmith.com/camtasia/) or [Descript](https://www.descript.com/) enable easy editing and high-quality production, ensuring your educational materials resonate with your audience. When creating content for each funnel stage, remember to tailor it to the needs of your prospective customers, whether they’re looking for inspiration, information, or a solution to their problem. ### Finally, tracking. As mentioned above, there are a variety of services for this. From Google Analytics to the analytic software included in your funnel building tool, measuring how your leads progress through your funnel is key. This is how you address any drop off points in the sales process and retarget cooler leads for future interest and sales. Comprehensive sales funnel software combines many of the features mentioned above into one platform, simplifying the funnel-building process. Tools like [ClickFunnels](https://www.clickfunnels.com/), [Kartra](https://kartra.com/), and [Kajabi ](https://kajabi.com)allow you to build, monitor, and optimize funnels with minimal technical expertise. These platforms typically offer templates, drag-and-drop builders, and built-in analytics to save you time and effort. Building funnels is a powerful way to sell more books, courses, and swag. By combining a deep understanding of your target audience with the right tools and strategies, you can create a seamless experience that guides potential buyers from curiosity to commitment. With the right approach to funnel building, you’ll not only increase revenue but also create loyal customers who believe in your brand. Now that you know how to build a funnel, it’s time to start turning your ideas into actionable steps. The process may seem to have lots of steps, but here you have a blueprint for what comes next. If you need any additional guidance, don’t hesitate to reach out to the team at [Crownsville Media](https://crownsvillemedia.com/contact-us). Our experience building funnels takes the hard work out of the equation and simplifies the process for everyone. Reach out for a [complimentary consultation today](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice "22 Proven Marketing Strategies For Therapists & Mental Health Businesses"). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [9 Important Website Copywriting Tips For Mental Health Therapists](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) **Published:** September 21, 2023 **Author:** Melanie Gorman **Content:** As a mental health therapist, your website is your main tool to reach clients and connect with them emotionally. Your website acts as both your online business card and your body of work. It’s how you show your expertise in subjects your clients care about while also offering hope and direction to people in need. But, with so many [therapists online](https://crownsvillemedia.com/are-online-therapist-directories-worth-it), it’s hard to build a website that stands out from the crowd. That’s why website copywriting is crucial. Below you’ll find the ins and outs of website copywriting geared towards mental health therapists. The contents are unique because in this profession, not all marketing avenues are available to you. So [writing in a way that aligns](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) with what your clients need and matches your values is critical. Table of Contents [Toggle](#) - [9 Website Copywriting Tips For Mental Health Therapists](#9_Website_Copywriting_Tips_For_Mental_Health_Therapists) - [Copywriting Tips For Mental Health Therapists (FAQs)](#Copywriting_Tips_For_Mental_Health_Therapists_FAQs) ## 9 Website Copywriting Tips For Mental Health Therapists ### \#1 Know your target audience Before you begin writing your therapist website copy, you need to understand your target audience or [“ideal client”](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) is. The best source for this information can be found in your intake forms. Almost every therapist I know spends a good amount of time on-boarding new clients. The notes you took in those sessions are like gold to you. Why? Because you transcribed in your notes exactly where your client was at mentally and emotionally when they decided they were ready for therapy. That means, you have a strong marketing awareness of what led your clients to decide now was the time for counseling. When it comes to your copywriting, you want to reflect back to potential clients your connection to their pain and motivation for therapy. Gather your notes from your intake sessions before you start writing and you’ll have direct insight into how your clients speak about their challenges. Then, reflect that back on your pages. ### \#2 After reviewing your notes, make a list of your potential client’s pain-points This list should reflect your client’s needs and what therapy can do for them. In other words, why do they need therapy from you and why do they need it now? - List out the issues they are struggling with – be specific. - What do they want from therapy – what is the resolution or goal? - What are the impediments to reaching their goals? - What will happen in their lives if they don’t face or deal with what’s in front of them? This list will help you make sure that your [website copy aligns with your clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) needs and wishes. It will also help you monitor if/when your copy is too salesy or overly promotional without clearly helping clients first. ### \#3 Match your clients needs to your ideal client profile Some clients that you treat are not really your ideal match. They may have needs you can support, but as you think about your [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice/) 5 years in the future, you want to focus on the clients you still want to support. In your website copy it’s important to emphasize the clients you most want to attract over others. That doesn’t mean you should eliminate general therapeutic services from your menu. But you may want to demote that from the top of your offerings list. ### \#4 Teach about the value of therapy without overdoing it Remember that some people who read your website will have been in therapy before and others are only beginning their journey. Therapy can feel scary and like a very big leap for some clients to take on. Even with the pain and stress they’re under, it’s still a big ask for many people to begin the therapy process. It’s vulnerable and it’s risky. And, of course, therapy novices have no idea of the relief that’s on the other side. So it’s important in your website copy to remember that you’re speaking at times to people who have no proof of the value of this work. Speak about the benefits of therapy, but remember that if you go too far, it feels unrealistic to someone in deep mental pain. ### \#5 Use your experience as a therapist as a primary reason why you can help people As a trained clinician, you are a bonified expert. You have the credentials and experience to back this up so talk about it. And again, you don’t need to overdo it, but sharing your lived experience as a therapist working in your field you have a leg up on your competition. When it makes sense you can share client experiences from your point of view, always being careful to not share identifying details. That can look like this, “Working with a long-time married couple for the past year, we tackled communication issues at the root including listening, asking for support, asking for intimacy, setting boundaries and equity around chores and parenting.” ### \#6 Be clear and concise Your website copy should be easy to read and comprehend. Avoid therapese, jargon or technical terms unless you offer an explanation. Your goal is to avoid confusing your clients. Short sentences (less than 20 words), short paragraphs (2-3 sentences at max), subheadings to break your content into sections, bullet points and numbered lists are all advisable. This is how your website copy becomes easier for your clients to read and take an action from. ### \#7 Be yourself It’s so important that your website reflect who you are. If you’re a super buttoned up therapist who wears a tie to every appointment, you want your website to read and feel traditional, from the fonts to the images. If you’re a groovy down-to-earth therapist, you want your site to reflect that. So while every website should convey a sense of professionalism and authority, you also want to be approachable and empathetic. Your website copy should reflect your personality and values as a therapist. ### \#8 Optimize for SEO Your therapist website will be useless if potential patients can’t find it. That’s where search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) (SEO) comes in. SEO refers to the process of improving your website’s visibility on search engines like Google, Bing, or Yahoo. By including [relevant long and short tail keywords](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords), heading tags and metadata in your website copy, you can increase your search engine rankings and attract more traffic to your website. Just be sure you know what your keywords are. You would be greatly surprised to learn how people actually search for therapy and it’s often different than you might image. After your main [landing pages are created](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages), you need to continue contributing to your website by writing blogs. And just like your main pages, you can use your keywords to write [SEO-focused listicles](https://crownsvillemedia.com/seo-focused-listicles) or essays. Both work to drive interest and traffic to your site. ### \#9 Finally, include a call-to-action This is your “take action now” offer to clients. It should be included in the website copy on all [pages](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) and can be as simple as a link to your contact page or a button to schedule a therapy session with you. Make it easy for people to connect by including your phone number, email or link to your contact form in a variety of places. [Website copywriting](https://crownsvillemedia.com/website-design-for-therapists) is an essential part of building a strong therapists website. When you know what your clients want from their therapy experience, you’re already light years ahead of your competition. Just remember that you should regularly update your website with fresh content and adjust your messaging/brand based on client feedback. ## Copywriting Tips For Mental Health Therapists (FAQs) ### What makes website copywriting essential for mental health therapists? Effective website copywriting is crucial for mental health therapists because it helps communicate their expertise, approach, and the types of therapy they offer in a way that resonates with potential clients. Good copy can build trust, educate visitors, and encourage them to take the next step in seeking help. ### How can therapists ensure their website copy is client-focused? Therapists can ensure their website copy is client-focused by addressing the reader directly, using empathetic language, and clearly stating how their services can solve specific problems or improve the client’s well-being. Including client testimonials and success stories can also make the content more relatable and client-centered. ### What are some key elements to include in a therapist’s website copy? Key elements include a clear value proposition, descriptions of services offered, therapist qualifications and specialties, client testimonials, and a clear call to action. Additionally, information on the therapeutic process, what to expect during sessions, and answers to frequently asked questions can be very helpful for potential clients. ### Can therapists write their own website copy, or should they hire a professional copywriter? [Therapists can write](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) their own website copy, especially if they have a good grasp of their brand voice and the ability to write persuasively. However, hiring a professional copywriter who understands SEO and conversion-focused writing can enhance the quality and effectiveness of the website, and may be a good investment. ### How can therapists reflect their unique approach in their website copy? Therapists can reflect their unique approach by sharing their personal philosophy on therapy, their specific methodology, and the unique benefits of their practice. Using a tone and language that align with their personal style can also help the copy stand out and give potential clients a feel for what working with them would be like. That said, not everyone loves to write and we understand that. If we can support you with your website copy, SEO or marketing plan, [please contact our team for a consultation](https://crownsvillemedia.com/contact-us). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Why Is NAP Consistency So Important For Your Local SEO Strategy?](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) **Published:** July 20, 2026 **Author:** Melanie Gorman **Content:** Why is NAP consistency is one of the most important foundations of a successful local SEO strategy, yet it’s also one of the easiest things for businesses to overlook. Especially if you changed your office address six months ago. Most people think that if your website is correct, and you updated your Google Business Profile, the job is finished. Then you discover that Yelp still shows the old address. An industry directory lists a phone number you stopped using years ago. Apple Maps sends people to the wrong entrance, and an old Facebook page still appears when someone searches for your business. Each listing may seem insignificant on its own. But taken together, they send conflicting signals about where your business is located, how customers should contact you, and which information can be trusted. If you want nearby customers to find your business through Google Search, Google Maps, or another local search platform, your business information needs to be accurate wherever it appears online. Cleaning up those details is one of the foundational parts of a strong local SEO strategy. It is definitely not the flashiest marketing task you can complete. Most people would rather write a new website page or launch an ad campaign than track down an old directory listing. Still, those small details help search engines verify that your business is legitimate, active, and located where you say it is. Table of Contents [Toggle](#) - [What Is NAP Consistency?](#What_Is_NAP_Consistency) - [NAP Consistency Is Really About Trust](#NAP_Consistency_Is_Really_About_Trust) - [How To Set Up NAP For Local SEO Search](#How_To_Set_Up_NAP_For_Local_SEO_Search) - [Where Should You Add Or Verify Your NAP](#Where_Should_You_Add_Or_Verify_Your_NAP) - [What Else Should Remain Consistent?](#What_Else_Should_Remain_Consistent) - [How To Find NAP Inconsistencies](#How_To_Find_NAP_Inconsistencies) - [Maintaining Local SEO & NAP Consistency](#Maintaining_Local_SEO_NAP_Consistency) - [Should Every Business Focus On NAP Consistency?](#Should_Every_Business_Focus_On_NAP_Consistency) - [Do You Need Managed Local SEO Services?](#Do_You_Need_Managed_Local_SEO_Services) - [Get The Local SEO Support Your Business Needs](#Get_The_Local_SEO_Support_Your_Business_Needs) ## What Is NAP Consistency? NAP is short for your business’s name, address, and phone number. These are the basic pieces of information customers need to find or contact your business. They are also details search engines use to connect your website, Google Business Profile, map listings, social accounts and directory profiles to the same organization. NAP consistency means that the core information is accurate and aligned across those locations. For example, if you have a [Google My Business profile](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) that says one thing, a Yelp page that says another, and a website that says another, Google will not know where to send customers. That does not necessarily mean your website will disappear from search results but because it’s unclear, in local search results on just about any directory, your competitor will be picked ahead of you. Potential customers may also experience the inconsistency before Google does. They could call a disconnected number, drive to an old office or wonder whether your business is still open. That is why NAP consistency matters to more than SEO. It affects trust at every stage of the customer experience. ## NAP Consistency Is Really About Trust Search engines want to provide useful, dependable results. When someone searches for a nearby therapist, contractor, veterinarian, restaurant or attorney, Google wants reasonable confidence that the business exists and that the information displayed is current. Your website is one source of that information. Your Google Business Profile is another. Directory listings, map platforms, professional associations and social profiles can provide additional confirmation. When those sources repeatedly show the same business name, location and contact information, they reinforce one another. That consistency matters as search becomes increasingly shaped by AI Overviews and other AI-powered results. These systems pull information from websites, business profiles, directories and other sources to create a broader picture of a company. When your name, address, phone number and services align across those sources, you give search engines clearer information to interpret, connect and confidently present to searchers. ### Think of each accurate listing as another point of confirmation: - This is the business’s correct name - This is where it is located - This is the number customers should call - This website belongs to the same organization - This business appears to be active and established NAP consistency is not a magic ranking trick, and it is only one part of local SEO. Your Google Business Profile, website quality, reviews, location, relevance, links and local competition all influence visibility. Still, accurate business information creates the foundation those other efforts rely on. ## How To Set Up NAP For Local SEO Search Local SEO happens both on and away from your website. Start by deciding what the official version of your business information should be, then compare it with the places where your business already appears. You may discover more listings than you expect. Businesses are often added to directories automatically, carried over from older databases or mentioned on websites they have not reviewed in years. An SEO consultant can use auditing tools to uncover many of these citations and identify conflicting information. You can also work through the process yourself, especially if your business has one location and a manageable number of listings. ### Here is what to review: #### Name Use the full, real-world name of your business. Your Google Business Profile, website and primary directory listings should reflect the name customers see on your signage, invoices and other official materials. Avoid adding locations, services or keywords merely to make the listing more appealing to search engines. For example, if your practice is legally and publicly known as Smith Counseling Center, do not change the Google Business Profile name to: Smith Counseling Center \| Anxiety Therapy, Couples Counseling And EMDR In Austin That is not your actual business name. It is a list of keywords. You may naturally shorten your name in a social post or conversation, but the primary name attached to your official business listings should remain recognizable and consistent. #### Address Use the correct physical address for your business and update it promptly when you move. Older SEO advice often insisted that every abbreviation and punctuation mark had to match perfectly. You may have been warned that “Street” on one listing and “St.” on another would damage your rankings. There is no reason to create unnecessary variation, but you also do not need to panic over every comma or standardized abbreviation. Search engines are generally capable of recognizing common address formats. ##### The bigger problems are substantive inconsistencies, including: - An old location that remains active online - Incorrect suite or unit information - Different street numbers - A mailing address presented as a customer-facing location - Duplicate listings for the same business - Listings that send visitors to a former office Choose a clear version of the address and use it throughout your website and the profiles you control. When a platform automatically standardizes “Street” to “St.,” the core address can still remain accurate. Service-area businesses should also follow the individual platform’s rules about displaying or hiding a residential address. Do not create a false storefront simply because you want to rank in another city. #### Phone Number Choose one primary business phone number and use it consistently across your most important listings. A local number is often the clearest option for a locally operated business. If you use call-tracking numbers for advertising or attribution, configure them carefully so that your primary business number remains associated with the listing and your data does not become fragmented. Formatting is less important than accuracy. A platform may display your number as: (555) 555-5555 while another uses: 555-555-5555 Both still communicate the same telephone number. Focus on preventing old, disconnected or incorrect numbers from remaining attached to your business. ## Where Should You Add Or Verify Your NAP Your business information may already appear in dozens of places online, particularly if you have been operating for several years. Not every directory deserves the same amount of attention. Start with the platforms your customers actually use and the sources that are most relevant to your industry and location. ### Depending on your business, those may include: - Your website - Google Business Profile - Google Maps - Apple Maps and Apple’s business listing platform - Bing Places for Business - Yelp - Facebook, LinkedIn and other active social profiles - Local chambers of commerce - Professional associations - Industry-specific directories - Local business directories - Insurance directories or provider networks - Psychology Today and other therapist directories - Major data aggregators or listing-management platforms Your website should contain the definitive version of your business information. For a brick-and-mortar business, the address and phone number often belong on the contact page and in the footer. Multi-location businesses usually need a separate, useful location page for each legitimate office. LocalBusiness structured data can also help traditional search engines and AI-powered search experiences interpret details such as your name, address, telephone number, business hours and services. Structured data should reflect information visitors can also see on the page rather than introducing a different version behind the scenes. Google documents LocalBusiness structured data as a way to communicate business details in a standardized format. ## What Else Should Remain Consistent? Name, address and phone number form the traditional NAP acronym, but a local business now has more information to maintain. ### Review these details as well: - Website URL - Business hours - Holiday or temporary hours - Primary and secondary categories - Appointment links - Email address - Service areas - Accessibility information - Business description - Photos and logos A customer who arrives during hours that were changed but never updated will not care that your NAP was technically correct. From their perspective, the listing was still inaccurate. The same is true when a Google Business Profile links to an outdated website page or a directory describes services you no longer provide. ## How To Find NAP Inconsistencies Begin with a direct search for your business name. Look at the first few pages of results and note every profile or directory that appears. ### Then search for: - Your business name with the city - Your current phone number - Your previous phone number - Your current street address - Your former address - Common variations or former versions of your business name These searches often reveal old profiles, duplicate listings and websites you had forgotten about. Next, compare what you find with your Google Business Profile and website. ### Create a simple spreadsheet containing: - Platform or directory - Listing URL - Business name shown - Address shown - Phone number shown - Login or ownership status - Corrections needed - Date reviewed Some listings will be easy to update. Others may require account recovery, ownership verification or a request to the directory’s support team. Do not create a second listing merely because you cannot access the first one. That can produce another duplicate and make the cleanup more difficult. ## Maintaining Local SEO & NAP Consistency NAP cleanup is not a one-and-done SEO tactic. Business information changes. Practices add locations, companies rebrand, partners leave, offices move and phone systems are replaced. New directory profiles may also appear without your involvement. A simple maintenance process will prevent many of those changes from following your business around for years. ### Create a master business information document Keep one verified record of the information used across your website and listings. #### Include your: - Official business name - Primary address - Main phone number - Website URL - Standard business hours - Business description - Primary categories - Social profile links - Logo files - Important directory logins This becomes the source your team or marketing partners can check before creating a new profile. ### Make a change checklist Anytime your business moves or changes its contact information, your first thought should not be, “I updated Google.” It should be: Where else does this information live? Keep a list of the profiles that need to be reviewed after a change. Your website, Google Business Profile, Apple listing, Bing Places, social accounts and major industry directories will usually come first. Then address secondary citations and local listings. ### Review important listings periodically You do not need to obsessively check every directory each week. A periodic review of your highest-value profiles is usually enough to catch unauthorized edits, incorrect hours, duplicate listings or information that no longer reflects the business. This is especially important before a busy season, after a rebrand or following a move. Google also requires a verified Business Profile for certain local advertising products, making accurate profile information important beyond organic search visibility. ## Should Every Business Focus On NAP Consistency? NAP consistency is especially relevant when your business serves customers in a defined geographic area. ### That includes: - Healthcare and mental health practices - Attorneys and accountants - Home-service companies - Restaurants and retail stores - Salons and wellness businesses - Veterinarians - Real estate professionals - Local consultants - Multi-location organizations A fully virtual company with no local customer base may not need the same citation strategy as a physical practice or service-area business. Still, its business name, phone number and website should remain accurate wherever they appear. The intensity of the local SEO work should match the way customers find and use your services. ## Do You Need Managed Local SEO Services? You can correct many NAP inconsistencies yourself. For a small business with one location, the process may be as simple as creating a spreadsheet, claiming the most important profiles and working through each correction. ### The task becomes more complicated when a business has: - Several locations - Multiple practitioners - Duplicate Google profiles - A recent rebrand - Old phone numbers or addresses - Listings created by former employees - Inconsistent practitioner and practice profiles - Limited access to existing accounts In those situations, an SEO team can audit your citations, prioritize the listings that matter and help manage the cleanup. The goal is not to place your business in every directory that will accept it. More listings do not automatically produce better rankings. The goal is to build an accurate, credible local presence in the places search engines and potential customers are most likely to trust. ## Get The Local SEO Support Your Business Needs NAP consistency is a small phrase for a task that can become surprisingly complicated. One outdated profile may not destroy your local rankings. While a collection of conflicting listings, duplicate profiles and incorrect contact information can make it harder for search engines to understand your business and harder for customers to reach you. Start with the places that matter most. Confirm the correct version of your business information, update your website and Google Business Profile, then work outward through maps, social platforms and relevant directories. If you would rather not track down every old listing yourself, Crownsville Media can help assess your local presence, correct meaningful inconsistencies and build a broader SEO strategy around the way your customers actually search. Updated 7/20/2026 ***Stay up to date with our latest tips for your SEO strategy, and check out our [SEO services](https://crownsvillemedia.com/content-creation-services) to see how we can help!*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Local SEO --- ### [Common Sense SEO: What Actually Works When Everyone Is Chasing AI, Algorithms & Hacks](https://crownsvillemedia.com/common-sense-seo) **Published:** July 2, 2026 **Author:** Melanie Gorman **Content:** As a long time SEO professional, my signature model involves something that we seem to lose sight of when trends pop up and scarcity mindsets creep in. I’m speaking of course about common sense. The phrase common sense brings up memories of teachers and parents teaching on the virtues of “good decision making” and “doing the next right thing” and it does include that. But really, Common Sense SEO is about stacking your marketing actions in a way that they build upon one another in a positive way. Ultimately, your efforts should compound so they amplify your growth. Overtime, Common Sense SEO strategies should make your marketing dollars go further, your efforts easier and your time invested less costly. Table of Contents [Toggle](#) - [So What Is Common Sense SEO?](#So_What_Is_Common_Sense_SEO) - [Common Sense SEO Starts With What You Are Actually Selling](#Common_Sense_SEO_Starts_With_What_You_Are_Actually_Selling) - [You Are Marketing to Two Audiences: Google and Real People](#You_Are_Marketing_to_Two_Audiences_Google_and_Real_People) - [Common Sense SEO Reminds Us That Your Website Is a Puzzle and a Chess Match](#Common_Sense_SEO_Reminds_Us_That_Your_Website_Is_a_Puzzle_and_a_Chess_Match) - [AI Did Not Kill SEO. It Made Weak SEO More Obvious](#AI_Did_Not_Kill_SEO_It_Made_Weak_SEO_More_Obvious) - [The Real Currency Is Attention](#The_Real_Currency_Is_Attention) - [Stop Doing SEO Work That Does Not Match Your Business](#Stop_Doing_SEO_Work_That_Does_Not_Match_Your_Business) - [SEO Works Best When It Is Practical, Human, and Consistent](#SEO_Works_Best_When_It_Is_Practical_Human_and_Consistent) ## So What Is Common Sense SEO? Let me start by saying what it isn’t. It’s not magic, instant or fast. You have probably heard the phrase that you can have things in your life either cheap, fast or good. Usually, you only get two of the three at any time. If you want something cheap and fast, you compromise on quality. If you want something cheap and good, you compromise on time. And if you want something fast and good, well, it’s gonna cost you. The basic principles of SEO, *which now* *include [AI visibility](https://crownsvillemedia.com/ai-visibility-webinar)*, follow a set of best-practices that are not going away. What has changed is how the public looks for information. The average Google search is still about 4 words. The average AI query is about 8 exchanges. That is a quantum shift in how people search for information. Instead of just looking for concepts, you can now have entire conversations which gets you closer to taking action and the help you need. If you want your content to show in AI, it has to show in Google. That’s where the information comes from and it’s not changing. But, because AI encourages people to engage in back and forth discussions before making a decision, there are many new opportunities to create a unique business that aligns more tightly with your values, beliefs, training and revenue goals without needing to compromise or limit your growth. Sounds great, but the trick to making it work, without it being overwhelming, is leveraging common sense. ## Common Sense SEO Starts With What You Are Actually Selling The set of services you sell are valuable to a certain population of people. Knowing who they are, why they want your products or services and then marketing in ways that match how your future customers look for what you offer is the key. ### To get this right, you must know answers to the following questions: - What do you sell? - Who is looking for it? - What are they willing to pay for it? - What words do they use to search for you/your product? - What proof do they need to trust you? - Where do your future [clients spend their time online](https://crownsvillemedia.com/how-to-market-to-your-ideal-client)? - What kind of marketing content are you willing to create consistently? - What does the data say about your efforts/traffic/results? - What can you stop doing that’s a waste of your time and resources? These questions start to define your unique business model. This is how you close the gap on your competition and do it quickly. When you know who you are and where your potential customers hang out, you know what marketing avenues make sense and which ones you can decline. ## You Are Marketing to Two Audiences: Google and Real People Google and AI engines need structure. Your content has to fall within certain frameworks so the tools/algorithms can ingest it and then share it with the public. The basic rules of HTML are not going anywhere either. The more complicated your website, the clunkier your images, the more crowded your pages, the more Google and AI get confused. And when Google gets confused, it does nothing. When AI gets confused, God knows what gets recommended, but you can bet it’s not you. You’re also marketing to humans who need clarity, usefulness, and trust. Humans need to see themselves in your images and copy. Your bio must validate that you’re trustworthy, educated and a competent person/brand. Your word choices must match their pain points and your offers must match services or products they want to buy. ## Common Sense SEO Reminds Us That Your Website Is a Puzzle and a Chess Match The components of your website are the various puzzle pieces that help Google, AI tools, and real people understand what your business is about. Often, [business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) are looking for one lever to pull to improve their SEO so they focus on keywords, backlinks, blogs, page speed, AI, social media, Google Business Profile or ads. But SEO does not work like one lever; it works like an ecosystem. Most SEO advice focuses on puzzle pieces and that advice is not wrong, it’s incomplete. The SEO pieces only work when they create a coherent picture of your business. ### Inside of the puzzle, each piece has a job: - Keywords tell Google what language your audience uses. - Page titles tell searchers and Google what the page is about. - Meta descriptions help people decide whether your result is worth clicking. - Heading tags organize the page so [Google can understand](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) the hierarchy of your idea. - Internal links show the relationship between one page and another. - External links show where you are sourcing, citing or connecting to authority. - Backlinks from credible sources signal trust and positive reputation. - Alt text helps accessibility and gives Google more context to understand your imagery. - Schema gives search engines structured information in their own language simplifying the process to recommend your website. - Body copy carries the actual argument, keywords, expertise and usefulness. - UX tells the larger story of whether people stay, read, click, scroll and engage. The mistake many people make is treating one puzzle piece like the whole picture. They think, “I need backlinks,” or “I need blogs,” or “I need better keywords.” But a pile of puzzle pieces is not a finished puzzle. The pieces have to connect for the picture to emerge. The chess match begins when you ask where those pieces should go, what order they should happen in and how your competitors are already influencing the board. Common Sense SEO strategy is not about doing more; it’s knowing which move gives you the best chance of being found, trusted, clicked and hired ahead of your competition. ### The chess match focus asks different questions: - Who already ranks for the terms you want? - Are they stronger than you? - Are they stronger because of content, backlinks, age, authority, brand, local proximity, reviews or something else? - Can you realistically beat them on the main keyword or do you need a more specific angle? - Should you create a [landing page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), a blog post, a video, a podcast page, a FAQ or a case-study-style article? - What move helps now, and what move builds authority six months from now? That is the part most business owners miss. They think SEO is just a checklist of things to do. And while it’s partly a checklist, the items on the checklist do not tell you what move to make next. That’s where your own unique common sense strategy comes into play. ## AI Did Not Kill SEO. It Made Weak SEO More Obvious Because AI rewards specific, credible and useful content, anything that’s “generic” or written by AI without editing for the brand’s unique point of view is less valuable. We don’t need to read boring, repetitive content because we’re using tools to get us closer to our real questions. AI and the 8 exchanges brings us away from basic information and helps us determine our “real” question or our “deeper” need. Which, if you’re like me, is very specific to my life, point of view, budget, location, and values. ## The Real Currency Is Attention For your content to matter and generate actual traffic to your website, that content must be consumed, not merely published. In other words, someone must read it. They must spend time on it. They must give you their attention. This metric of “time on the page” is how Google evaluates your content for its value. If your article has very little time spent reading it, then it’s judged to be less valuable. And why would Google send traffic to content that no one reads? Again, the common sense part of this is about being useful and valuable to people. Attention is the great equalizer and anyone who writes a great article or creates a great video can get attention. This is how you earn your reputation online and it is vitally important to the trust Google, AI and your consumers place on your brand. ## Stop Doing SEO Work That Does Not Match Your Business Common Sense SEO also tells you that it’s time to stop wasting energy and money on SEO tactics that do not generate traffic. Stop buying low-quality backlinks, stop creating content on irrelevant social platforms, stop publishing vague content, and stop engaging old-school tricks or SEO hacks. If you want attention from Google and AI, you have to earn it the real way. ## SEO Works Best When It Is Practical, Human, and Consistent Earlier I said that you can get two out of these three at any time: cheap, fast or good and this applies to SEO as well. Common sense tells us that you’re marketing to human beings. They need to like your site, visit your pages, read your articles and fill out your forms. You don’t need a million clients. You need the right clients who want your services and can afford your fees. You will obtain that faster when you use logic to help decide what you need to add, remove, increase, or decrease inside of your [marketing plan](https://crownsvillemedia.com/are-online-therapist-directories-worth-it). This way of thinking about my client’s businesses has helped them not only grow but thrive over the years. It’s less burdensome and it is more authentic. I know it can work for you too. Take our [complementary marketing assessment](https://crownsvillemedia.com/marketing-assessment) to see where your business is today. And if you’re ready to expand your business and explore Common Sense SEO with our team, [we would love to talk](https://crownsvillemedia.com/contact-us). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [9 Actionable Ways To Improve Your Writing Skills for Better Blog Content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) **Published:** October 7, 2022 **Author:** Melanie Gorman **Content:** Did you know that at least [77% of the global digital population](https://webtribunal.net/blog/blogging-statistics/) enjoys reading blogs at least once a month? This means that if you’re thinking about getting into blogging, there’s a good chance there’s an audience already waiting for your content. But it takes more than filling up pages with text to attract a faithful following. Without engaging blog posts, you can quickly lose steam and see your followers drop as quickly as you gained them. However, if you learn how to improve your writing skills for blogs, then your target audience will find your page irresistible and [your SEO will very likely grow as well](https://crownsvillemedia.com/does-blogging-increase-seo). Once you’ve mastered these, try working on [getting your blogs written faster](https://crownsvillemedia.com/write-blogs-faster) so you lose less time in the process. Table of Contents [Toggle](#) - [Here are 9 Actionable Ways To Improve Your Writing Skills Right Now](#Here_are_9_Actionable_Ways_To_Improve_Your_Writing_Skills_Right_Now) - [Summing Up How To Improve Writing Skills for Blogs](#Summing_Up_How_To_Improve_Writing_Skills_for_Blogs) ## Here are 9 Actionable Ways To Improve Your Writing Skills Right Now ### Review Basic Spelling & Grammar Rules If it’s been a while since you’ve been in school, then it can help to brush up on basic spelling and grammar rules. No one wants to read content that’s riddled with errors; there’s no quicker way to alienate your followers. You don’t need to invest too many hours into this. There are plenty of free online resources you can browse through to get a fast refresher. Need help, consider adding [Grammarly](https://addons.mozilla.org/en-US/firefox/addon/grammarly-1/?utm_source=addons.mozilla.org&utm_medium=referral&utm_content=search) or [Language Tool](https://addons.mozilla.org/en-US/firefox/addon/languagetool/?utm_source=addons.mozilla.org&utm_medium=referral&utm_content=search) as an add-on in Firefox or Chrome to highlight errors as you write. ### Create An Outline First You might think you have a great idea, but as you progress, you’re not sure where the post is going. As a result, you have a rambling piece that you’ll have to scrap. Before you start typing away, make an outline first to improve your blog writing skills. It doesn’t have to be complicated either; writing down possible subheaders in a few minutes can help your post have structure and keep you on track while you get your thoughts down. ### Need a refresher, watch this: ### Write In An Active Voice Many people don’t realize this, but writing in a passive voice drains your content of its vitality. As a refresher,[passive voice](https://owl.purdue.edu/owl/general_writing/academic_writing/active_and_passive_voice/active_versus_passive_voice.html) is when “X is done by Y”. If you switch it around and rephrase it to “Y did X”, this instantly perks up the sentence. Also, it keeps your sentences shorter, which prevents them from becoming muddy. Writing in a passive voice is one of the most common improvements blog writers need to address. Don’t feel bad if you struggle in this area, many people do. Developing a daily writing or weekly writing practice will drill this bad habit out of you quickly. Not sure what passive voice looks like? [Yoast](https://yoast.com/) has a great passive voice checker in its free SEO tool. ### Use Interesting & Active Verbs Because writing is a medium that involves fewer senses than photography or videography, you’re relying heavily on words to bring your thoughts to life. You’ll want to paint a picture for the reader so they have a vivid image in their heads. To do this, pick interesting and active verbs, such as “hit”, “bounce”, “flourish”, and “gaze”. With the right punchy verbs, you’ll keep your audience on the edge of their seats. Creative writing evolves over time and you will learn the words that are common language for you when you write content. The key is to change out those less impactful words for ones with a greater punch. Here [the thesaurus is your friend](https://www.thesaurus.com/). ### Pretend You’re Speaking To A Friend Blogs are meant to be casual, so you don’t want to be too formal or stiff. An easy way to write engaging content is to imagine you’re speaking to a friend. Think about how you’d explain the topic to your buddy while at dinner. This will naturally encourage you to write in a conversational tone. ### Want to reduce your academic writing habits, here’s how to write more conversationally: ### Cut Out Fluffy Words Take a look at your [blog post](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) and ask yourself: do you really need to use every single word? It’s very likely you can whittle words down and say the same things still. Look for the use of “very” and “really” too. These adverbs don’t really say anything, so look for alternatives. You don’t even need to find another adverb either; rephrasing can make your content more expressive. You should also avoid using cliches. Not only are they old and overused, but they also don’t add much value to your content. Word choice is a key skill to tackle as you work on improving your writing skills. [Hemingway](https://hemingwayapp.com/) is the app that will help you see where the fluff is and help you creatively edit it out! ### Avoid Long Walls Of Text One of the best blog [writing tips is to break up your text into small](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) chunks. Walls of text might work for whitepapers and e-books, but they’re hard on the eyes, especially when most people want light and easy reading. Thankfully, it’s easy to break up your text. Keep your paragraphs to 3 or 4 sentences max, and make good use of subheadings. Bullet pointed lists are also a good idea, as they provide a quick way for readers to digest information. **Rule of thumb:** if your content takes up the entire screen of your phone to read, it’s too long. Look at your article as a draft on your phone before publishing so you can find the lengthy sections and then break them up before publishing. ### See What Your Competitors Are Doing If your competitors have more traffic than you do, then they must be doing something right. You don’t want to plagiarize, and original content is always best, but it doesn’t hurt to check out how they’re running their blog. For example, if you’re struggling with [how often you should write blog posts](https://crownsvillemedia.com/how-often-should-i-write-new-blogs), take a look at how many times a week/month your competitors post. This can help you find the sweet spot. **Pro tip:** Any search engine can help you with this. Look up your topic on [Google](https://www.google.com/), [Bing](https://www.bing.com/), [Duck Duck Go](https://duckduckgo.com/) or whatever search engine you like and see what’s on page one. This will give you valuable insights into what your competitors are doing so you can work on beating them with your next piece! ### Always Proofread Your Work Even if you’ve read through your blog post 10 times, read through it again before you publish it. Chances are, you might still find something that’s misspelled or a phrase that can be more succinct. Sometimes, it can be tough to see errors when you’ve been staring at a page for hours. So another pair of fresh eyes can be beneficial. Have a friend or fellow blog writer check your content to see if you’ve missed anything. If you don’t have anyone to turn to, then a typing assistant add-on can help. While it’s not foolproof, it’s better than nothing after all. [Microsoft Word’s](https://www.office.com/) writing assistant or [Page’s Editor](https://www.apple.com/pages/) can help you improve your writing by alerting you to any leftover issues not yet addressed by everything else on this list. ## **Summing Up How To Improve Writing Skills for Blogs** Now you [know how to improve writing](https://crownsvillemedia.com/seo-focused-listicles) skills for blogs. You’ll want to first write an outline, write in an active voice, keep fluff to a minimum, and proofread extensively before publishing. And if you’re ever stuck, having a look at your competitors’ pages doesn’t hurt either. With enough practice, you’ll be able to craft captivating content that’ll keep people coming back for more. And when that happens, it’ll be effortless to keep your blog page traffic up. If you need support with improving your writing skills or [if you simply want SEO focused content written for you, please reach out, we’d love to chat and see how we can help](https://crownsvillemedia.com/content-creation-services). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [Is Your Website Holding You Back? 10 Quiet Signs It’s Costing You Clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) **Published:** April 3, 2025 **Author:** Melanie Gorman **Content:** ### It’s Not Just About How Your Website Looks—It’s About What It’s *Not* Doing Your website may not be “broken,” but that doesn’t mean it’s working for you. At Crownsville Media, we often meet business owners who feel like their online presence is “fine”—but something still isn’t clicking. Leads are down. Clients hesitate. Sales cycles drag on. And it turns out… it’s the website. Sometimes, the signs aren’t loud. They’re quiet. Subtle. Easy to miss—until you realize your website might be slowly leaking trust, traffic, and conversions. This quick checklist can [help you determine if investigating a new website is a critical move now, or in the future](https://crownsvillemedia.com/is-it-time-to-redesign-your-website). Table of Contents [Toggle](#) - [Here are 10 signs your website could be costing you clients without you even realizing it.](#Here_are_10_signs_your_website_could_be_costing_you_clients_without_you_even_realizing_it) - [1. You’re Getting Traffic, But Not Inquiries](#1_Youre_Getting_Traffic_But_Not_Inquiries) - [2. You Haven’t Updated the Design in 3+ Years](#2_You_Havent_Updated_the_Design_in_3_Years) - [3. Your Website Isn’t Mobile-First](#3_Your_Website_Isnt_Mobile-First) - [4. You’re Not Showing Up in Google Anymore](#4_Youre_Not_Showing_Up_in_Google_Anymore) - [5. You Have to Explain Things That Should Be Obvious](#5_You_Have_to_Explain_Things_That_Should_Be_Obvious) - [6. You Feel Embarrassed to Share Your Link](#6_You_Feel_Embarrassed_to_Share_Your_Link) - [7. You’re Getting More Referrals Than Organic Leads](#7_Youre_Getting_More_Referrals_Than_Organic_Leads) - [8. It’s Not Clear What You Actually Do](#8_Its_Not_Clear_What_You_Actually_Do) - [9. You’re Still Using a DIY Site You Built in a Hurry](#9_Youre_Still_Using_a_DIY_Site_You_Built_in_a_Hurry) - [10. You Don’t Know How It’s Performing](#10_You_Dont_Know_How_Its_Performing) - [The Good News? These Problems Are All Fixable](#The_Good_News_These_Problems_Are_All_Fixable) ## Here are 10 signs your website could be costing you clients without you even realizing it. ## 1. You’re Getting Traffic, But Not Inquiries If people are visiting your site but not reaching out, there’s a disconnect. Maybe the call-to-action isn’t clear. Maybe the offer feels vague. Or maybe the site loads too slowly and people bounce before they see it. **Traffic without conversion is just noise.** ## 2. You Haven’t Updated the Design in 3+ Years Design trends—and user expectations—change fast. If your site looks even slightly outdated, visitors will assume your business is too. It’s not fair, but it’s true. Your website sets the tone for how modern, sharp, and trustworthy your business feels. ## 3. Your Website Isn’t Mobile-First More than half of web traffic happens on mobile. If your site isn’t designed for phones first (not just “responsive”), you’re frustrating a huge portion of your audience—and they won’t stick around. ## 4. You’re Not Showing Up in Google Anymore A slow decline in rankings? It might be a sign that your SEO foundation is outdated. Broken links, poor structure, missing metadata—all common in older or unmaintained websites. If Google doesn’t trust your site, neither will AI tools or prospective clients. ## 5. You Have to Explain Things That Should Be Obvious If people [keep asking the same questions that your website](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) *should* answer, that’s a red flag. A high-performing site anticipates questions and answers them clearly. You shouldn’t need to constantly “fill in the gaps” for your website during sales calls. ## 6. You Feel Embarrassed to Share Your Link Let’s be real: if you cringe when someone asks for your website, it’s time. You deserve a site that reflects how good your business *actually* is. ## 7. You’re Getting More Referrals Than Organic Leads Referrals are amazing—but if your website isn’t generating any organic traffic or inbound interest, it’s not pulling its weight. A good website amplifies your word-of-mouth, not just mirrors it. ## 8. It’s Not Clear What You Actually Do This one’s big. If your homepage doesn’t quickly and clearly explain: - What you do - Who it’s for - What to do next …then you’re losing people within seconds. And they won’t tell you—they’ll just close the tab. ## 9. You’re Still Using a DIY Site You Built in a Hurry No shame—we all start somewhere. But if your business has grown since that first version, your website needs to evolve with it. What worked at $50K in revenue won’t cut it when you’re aiming for $500K. ## 10. You Don’t Know How It’s Performing No analytics. No conversion tracking. No idea what your bounce rate is. If you’re flying blind, it’s hard to make smart decisions. A modern website gives you data, insight, and confidence. ## The Good News? These Problems Are All Fixable Your website doesn’t have to be a liability. It should be both a wonderful online business card and a traffic driver. Whether you need a quick refresh or a full redesign, we can help you create a site that builds trust, converts visitors, and grows with you. Let’s make sure your website *supports* your growth instead of silently stalling it. [Learn More About Our Website Development Services](https://crownsvillemedia.com/website-development) 👉 [Schedule a complimentary consultation](https://calendly.com/crownsville-media-consultation/30min) with our team to determine what a website refresh can do for you. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Your Outdated Website Is Sending The Wrong Message](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) **Published:** November 16, 2025 **Author:** Laura Bonarrigo **Content:** Have you ever thought about what your website says about you when you’re not there to explain yourself? We do. For many small business owners, therapists, or even creative professionals, your website was built years ago when you started your business. You might not think about it much anymore because it still works and people can find your phone number, your logo, and you might even get an inquiry or two each week. But the truth is that an old or unmaintained site telegraphs to visitors (and algorithms) that you’ve stopped paying attention. In today’s digital landscape, that silence is deafening. [Research](https://www.nipa.org/blogpost/982039/491712/Don-t-Judge-a-Business-by-Its-Website-A-Look-at-Your-Website-by-the-Numbers#:~:text=In%20fact%2C%20in%20a%20survey%20done%20by,website%20%E2%80%94%20not%20even%20the%20whole%20website.) shows that 75% of users judge a company’s credibility based on design alone. Whether we like it or not, your website is the handshake before you walk in the room. It’s the digital first impression that defines your trustworthiness, professionalism, and relevance. Table of Contents [Toggle](#) - [Your Website Is Your Digital First Impression](#Your_Website_Is_Your_Digital_First_Impression) - [How Outdated Branding Impacts Conversion & Credibility](#How_Outdated_Branding_Impacts_Conversion_Credibility) - [Signs Your Website Is Hurting You More Than Helping You](#Signs_Your_Website_Is_Hurting_You_More_Than_Helping_You) - [Why Update Your Website (Even If It Still Works)](#Why_Update_Your_Website_Even_If_It_Still_Works) - [What AI & Google See When They Scan Your Site](#What_AI_Google_See_When_They_Scan_Your_Site) - [How To Refresh Without Starting From Scratch](#How_To_Refresh_Without_Starting_From_Scratch) - [Don’t Let An Outdated Look Undercut A Modern Business](#Dont_Let_An_Outdated_Look_Undercut_A_Modern_Business) ## Your Website Is Your Digital First Impression A “digital first impression” is the online version of eye contact and a confident hello. It’s what people feel about your business before they even decide if they want to learn more. You wouldn’t walk into a client meeting wearing a wrinkled shirt and outdated slides. Yet many [businesses unknowingly do the digital equivalent of this every](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) single day. Your website reflects your confidence, your attention to detail, and how much you care about your audience’s experience. Even AI tools and search algorithms interpret your site’s freshness as [a trust signal](https://searchengineland.com/how-generative-engines-define-rank-trustworthy-content-461575#:~:text=elevate%20certain%20sources.-,Recency%20and%20update%20frequency,news%2C%20or%20new%20research%20findings.). In other words, Google, and increasingly, AI-driven search assistants, are forming their own first impressions too. When your website feels modern, streamlined, and current, visitors stay longer, click deeper, and feel reassured that you’re serious about what you do. ## How Outdated Branding Impacts Conversion & Credibility Even beyond aesthetics, outdated branding quietly affects how people *feel* about working with you. A mismatched logo, dated color palette, or inconsistent voice can chip away at trust, lowering your conversion rates without you realizing it. Visitors often associate a polished, consistent brand with reliability and competence. When visuals and messaging look tired, potential clients hesitate to take action as they wonder if your business has lost its edge. [Refreshing your website’s branding](https://crownsvillemedia.com/it-is-time-to-refresh-your-brand), tone, and visuals re-establishes that sense of relevance and signals to your audience that you’re not just active, but invested in their experience. ## Signs Your Website Is Hurting You More Than Helping You If your website hasn’t been updated in several years, chances are it’s working against you. Even small details, like font size or outdated button colors, can shape how credible and trustworthy your business appears to visitors. ### Here’s what outdated website design really communicates: - **Cluttered layouts and mismatched colors** — They make your business feel chaotic instead of confident. - **Tiny images or stretched logos** — They send the message that you don’t invest in presentation. - **Slow load times or non-mobile responsiveness** — A major red flag for today’s visitors (and search engines). - **Broken links or a stale copyright date** — They quietly whisper, “No one’s home.” Let’s put it plainly: *if your site looks like it’s from 2017, visitors assume your business is too.* That impression can linger long after someone closes the tab. It’s not just about outdated visuals, older sites often miss key accessibility updates, feel clunky on mobile, or fail to convey the confidence of a modern brand. That lingering doubt can mean the difference between a [client reaching](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) out or clicking away for good. ## Why Update Your Website (Even If It Still Works) So, why update your website if it technically “does the job”? Because credibility is psychological, and maintenance is part of it. When a site looks fresh and functions smoothly, it gives people the subconscious impression that you care about quality. These cues, known as[website trust signals](https://www.wordstream.com/blog/ws/2017/03/27/trust-signals), include things like a secure HTTPS connection, clear navigation, consistent branding, and recent blog posts or testimonials. Updating your site doesn’t have to mean tearing it down and starting from scratch. A website refresh is often enough. Think of it like repainting your storefront or updating your signage, it’s still you, just more current. The goal is to show you’re paying attention. ## What AI & Google See When They Scan Your Site Here’s the part most people overlook… your website isn’t just for human eyes anymore. It’s also being read, ranked, and referenced by artificial intelligence. Search engines and large language models (LLMs) like ChatGPT regularly scan your site to determine what’s accurate, trustworthy, and worth surfacing. If your content hasn’t been updated in years, or your site still uses outdated formatting, it can signal to these systems that your information is unreliable or stale. That’s why updating your digital presence for AI tools is now part of modern SEO. Clean design, accurate copy, and well-structured pages help both [Google and AI systems understand](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) who you are and why you matter. If your website hasn’t been updated since before ChatGPT launched (November 30, 2022), it’s time. ## How To Refresh Without Starting From Scratch Refreshing your website doesn’t mean just swapping fonts or uploading new photos. We’re suggesting that you use it as a strategic opportunity to breathe life back into your [brand and realign your digital presence with your business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) goals. You don’t need to rebuild your entire site to make a strong impact; even small, intentional changes can [shift how people experience your business](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction) online. Partnering with experienced designers or SEO professionals like [Crownsville Media](https://crownsvillemedia.com/team) can make that process smoother and more efficient. We’ll help you balance aesthetics with functionality so every [update supports](https://crownsvillemedia.com/website-support-update-requests) visibility, performance, and conversion. ### A few focused updates can go a long way: - **Modernize visuals** – Update colors, fonts, and photos to match your current brand vibe. - **Simplify structure** – Add white space, adjust headings, and make sure your navigation is intuitive. - **Optimize performance** – Compress images, improve mobile speed, and check for broken links. - **Update copy** – Reflect your current offers, tone, and relevance for 2026. - **Add SEO updates** – Refresh metadata, keywords, and schema so your site stays visible and searchable. A smart website refresh is going to make your site feel alive again. You’re not reinventing your entire business. It’s breathing new energy into what already works, refreshing visuals, tightening copy, and polishing the edges so visitors see your growth and professionalism right away. When you focus on enhancement instead of overhaul, you preserve your brand’s identity while signaling to both [clients and algorithms that your business](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) is vibrant and forward-moving. So before you start your refresh, keep the essentials in mind: your website is your first impression, your credibility builder, and your AI handshake all at once. The best sites combine design and psychology with clean layouts, clear navigation, and up-to-date copy that reflect care and confidence. Regular maintenance protects your [SEO and ensures search](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) engines and AI tools read your business as trustworthy, active, and relevant. ## Don’t Let An Outdated Look Undercut A Modern Business Your website doesn’t just showcase what you do, it *represents who you are*. It’s your handshake, your business card, your storefront, and your conversation starter all in one. When it feels dated, it can quietly undermine the work you’ve put into everything else. [Think of your website](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) as a living asset, and something that should evolve every few years as your business and audience evolve. Schedule a review at least every three years to refresh your copy and make sure your visuals still reflect your standards. And remember, if your [website looks older than your newest client](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) testimonial, it’s time for a refresh.Ready to see what your business could look like with a fresh digital presence? [Reach out to Crownsville Media](https://crownsvillemedia.com/contact-us) to start your website refresh today. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Website Development --- ### [Signs It’s Time To Refresh Your Brand & How To Do It Without Losing Your Identity](https://crownsvillemedia.com/it-is-time-to-refresh-your-brand) **Published:** November 23, 2025 **Author:** Laura Bonarrigo **Content:** Brands evolve… just like people do. Your values shift, your audience grows, your services expand, and your design sensibilities mature. But here’s the problem, your audience can’t see any of that evolution if your visuals stay stuck in the past. Maybe your logo still feels like something from your early startup days. Or your color palette reflects who you were, not who you’ve become. It’s normal, even the best brands outgrow their original look. Maybe you remember when Starbucks dropped the words *“Coffee”* and *“Tea”* from its logo, letting the siren icon speak for itself. Or when Airbnb moved from a literal wordmark to the now-familiar Bélo symbol, a logo designed to represent belonging. Even Instagram’s shift from the old brown camera icon to its bright gradient felt jarring at first, but it quickly became one of the most recognizable visuals of the digital era. ![Starbucks logo over time](https://crownsvillemedia.com/wp-content/uploads/2025/11/image1.jpg)These updates didn’t erase what made those brands loved, they curated their essence. Each one refined its visual identity to match how the world (and its users) had evolved. The real challenge for a therapist or small entrepreneur working without a major ad agency is figuring out how to modernize your image without losing your recognizable identity. That’s where a brand refresh comes in. A well-executed refresh doesn’t mean you’re going to throw away what’s working, it simply means you’re going to amplify your business’s best qualities so people can see them clearly again. Table of Contents [Toggle](#) - [How An Outdated Look Changes How People See You](#How_An_Outdated_Look_Changes_How_People_See_You) - [Visual Branding & Trust: Why The Two Are Connected](#Visual_Branding_Trust_Why_The_Two_Are_Connected) - [Maintaining Brand Relevance In A Fast-Changing Market](#Maintaining_Brand_Relevance_In_A_Fast-Changing_Market) - [How To Refresh Without Replacing](#How_To_Refresh_Without_Replacing) - [What A Brand Refresh Says About Your Values](#What_A_Brand_Refresh_Says_About_Your_Values) - [Keep Your Brand Current, Not Constant](#Keep_Your_Brand_Current_Not_Constant) ## How An Outdated Look Changes How People See You We all know first impressions matter. But in business, that impression starts long before someone meets you. It begins with your website, your logo, and your visual presence across platforms. An [outdated brand perception sends](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) powerful (and often subconscious) signals. When someone sees inconsistent colors, cluttered visuals, or dated fonts, they don’t just think, *“Hmm, that logo’s old.”* They wonder, *“Is this company still relevant? Are they still paying attention?”* Design isn’t decoration, it’s communication. A stale visual identity suggests stagnation, even if your business is thriving behind the scenes. And in today’s fast-moving digital world, where competitors update their look every few years, that can hurt your credibility more than you think. People assume the inside of your business looks like the outside of your website. If your visuals look neglected, they’ll assume your services are, too. Refreshing your brand will influence how you’re perceived online before meeting you. It tells your audience you’re still evolving, still engaged, and still worth their trust. ## Visual Branding & Trust: Why The Two Are Connected Trust isn’t built with words alone, it begins visually. Before anyone reads your tagline, your visuals are already speaking. The colors, the spacing, the way your logo sits on the page, all of it sends a message long before you ever say a word. That’s why visual branding and trust are so closely linked. And for those who aren’t art or design students, don’t worry. You don’t [need to know](https://crownsvillemedia.com/seo-focused-listicles) color theory or memorize typefaces to understand this. What matters is how your visuals make people feel. [Think about it this way](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design): clean, readable text tells people you’re clear and organized. Warm, natural imagery helps them feel safe. Consistent colors across your materials signal reliability. These subtle cues work together to build comfort and credibility, often before anyone realizes why. ### Here are a few visual cues that quietly build trust: - **Consistency:** Using the same color palette and logo across all platforms shows discipline and care. - **Legibility:** Clean typography that’s easy to read (no matter the device) helps users feel guided and safe. - **Authentic imagery:** Real people, natural lighting, and updated photography create warmth and relatability. - **Modern layouts:** Simple, uncluttered design signals confidence and clarity. When your visual presence is coherent, people don’t question whether you’re credible, they just feel it. It’s not about chasing trends, instead it’s about maintaining integrity. When your visuals reflect your values, your audience instinctively knows they can trust you. ## Maintaining Brand Relevance In A Fast-Changing Market The truth is brand relevance isn’t being trendy or flashy, it’s about being in tune. Design trends shift quickly. Cultural expectations evolve. And digital-first businesses are setting the bar higher every day for how [brands](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) show up online. We now live in a world where accessibility, inclusivity, and sustainability aren’t “nice-to-haves,” they’re part of what defines a modern, trustworthy brand. If your imagery only shows one type of person, if your site isn’t mobile-friendly, or if your visuals feel dated, it doesn’t just look off, it feels disconnected from the times we live in. Today’s consumers expect brands to keep pace with culture *and* technology. They want to see you show up thoughtfully, with visuals that reflect current values and digital fluency. And here’s something few people talk about, even AI and search algorithms are learning to recognize relevance. The more current, consistent, and active your brand appears online, across imagery, typography, and updates, the more likely AI-driven systems are to view it as credible. Staying visually up-to-date now influences not just human trust, but how you show up in search results, too. Refreshing your look is a strategic and necessary move in today’s marketplace. It isn’t just aesthetic. It positions you for visibility in a digital landscape that rewards recency, quality, and authenticity. ## How To Refresh Without Replacing A brand refresh doesn’t mean you have to burn everything down and start from scratch. In fact, most [businesses don’t need a total rebrand](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction), they just need a thoughtful realignment. If you’re worried about “rebranding your business” because you don’t want to lose your identity, take a deep breath. There’s a middle ground. ### Here are a few ways to modernize without replacing what works: - **Refine your color palette:** Keep your core colors but adjust tones for more sophistication or contrast. - **Update your typography:** Choose cleaner, web-friendly fonts that align with your brand’s current tone. - **Refresh imagery:** Swap stock photos for real photography, diverse representation, or more lifestyle-driven visuals. - **Modernize your logo spacing or animation:** A subtle update in spacing or motion can make a familiar logo feel new again. - **Evolve your copy:** Adjust your voice and messaging to match your current audience and values. Start small. Test updates on one platform like your website or [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), and gather feedback. A gradual rollout helps you gauge reaction and ensure your evolution feels authentic. Remember, refreshing doesn’t erase your history, your business success, or your credibility. It honors it by helping it grow. ## What A Brand Refresh Says About Your Values Think of your brand refresh as a reflection of your self-awareness, not just a design project. When you choose to evolve your brand visually, you’re signaling *We’re paying attention. We care about how we show up.* That sense of intention is magnetic. It tells your audience you’re not coasting or taking things for granted, you’re investing in clarity, consistency, and connection. In branding psychology, this kind of evolution [builds brand trust online](https://crownsvillemedia.com/seo-for-therapists-online-practice) because it mirrors human growth. Just as we trust people who are honest and evolving, we trust brands that demonstrate awareness and care. For example, when a nonprofit refreshes its logo to be more inclusive or a therapist updates her visuals to feel calmer and more accessible, it’s less about appearances and more about saying, *we’ve grown clearer about who we serve and how we want people to feel when they find us.* That’s what a thoughtful refresh does. It connects your internal evolution which includes your values, your audience, and your mission with the external way you show up in the world. When done well, it feels less like a costume change and more like alignment. A visual moment that says, *This is who we are now and we’re proud of it.* Your brand should evolve the way you do: naturally, with self-awareness and care. ## Keep Your Brand Current, Not Constant Your brand doesn’t need to reinvent itself every few years. But it does need to stay in conversation with the world around it. Think of relevance not as a race, but as rhythm. The most trusted brands don’t change constantly but they do evolve consistently. ### Set a cadence for review. Every two to three years, schedule a visual audit: - Does your branding still reflect your values? - Do your visuals feel aligned with your audience’s expectations? - Are you showing up with consistency across every platform? A small investment in alignment today prevents a major overhaul later. If your visuals no longer represent who you are (or who your clients have become) it’s time to start exploring what a refresh could look like. You don’t need to start from zero. You just need to start again, with clarity, confidence, and care.[Ready to see what your next evolution could look like?](https://crownsvillemedia.com/contact-us) Let’s start with a simple brand audit or visual refresh consultation so your brand feels as fresh, relevant, and trustworthy as the business behind it. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Website Development --- ### [What Is Evidence-Based SEO?](https://crownsvillemedia.com/evidence-based-seo) **Published:** July 12, 2024 **Author:** Melanie Gorman **Content:** Evidence-based SEO uses data-driven insights and proven methods to optimize websites and improve search engine rankings. This method relies on real-world evidence, such as analytics, case studies, and experimental results to form strategies that are more likely to yield positive outcomes. By emphasizing factual based data over speculation, evidence-based SEO helps businesses implement tactics to effectively enhance visibility, drive traffic, and increase user engagement. Table of Contents [Toggle](#) - [Why Crownsville Media Utilizes Evidence-Based SEO](#Why_Crownsville_Media_Utilizes_Evidence-Based_SEO) - [SEO Tools](#SEO_Tools) - [This Information Educates Us & Informs How We Make Website Updates & Develop Your Content Marketing Plan](#This_Information_Educates_Us_Informs_How_We_Make_Website_Updates_Develop_Your_Content_Marketing_Plan) - [How Do You Know Your SEO Methods Are Working? ](#How_Do_You_Know_Your_SEO_Methods_Are_Working) - [Evidence-Based SEO – Client Growth](#Evidence-Based_SEO_%E2%80%93_Client_Growth) - [Evidence-Based Marketing: Frequently Asked Questions](#Evidence-Based_Marketing_Frequently_Asked_Questions) ## Why Crownsville Media Utilizes Evidence-Based SEO We adopted evidence-based SEO a long time ago because it allows us to make informed decisions based on facts and numbers. This method ensures that our strategies are grounded in reliable data rather than fleeting trends or personal opinions. Of course, opinion based in experience, time in the field and evidence matter, but SEO is both a hard and a soft science. Because of that, we are committed to avoiding implementing search engine optimization changes based solely on the latest articles or videos. Instead, we rely on empirical evidence from analytics and case studies, ensuring that every strategic adjustment to our or [clients’ websites](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) is practical and well-founded. This approach minimizes risks and maximizes the potential for real, measurable improvements in search engine rankings and website performance. ![Evidence based seo case study elements image](https://crownsvillemedia.com/wp-content/uploads/2024/07/evidence-based-case-study-1024x731.jpg)## SEO Tools We also use a comprehensive suite of sophisticated SEO tools, carefully selected for their specific features and capabilities that help optimize and strategize our SEO efforts effectively. Our team selects tools with precision and care, showcasing our expertise in the field. - **Ahrefs:** This tool is a powerhouse for SEO professionals, providing valuable insights into backlinks and SEO health. Ahrefs offers a deep dive into the backlink profile of any website, revealing not just the quantity but the quality of external and internal links. It also features competitive analysis tools that allow users to benchmark their SEO performance against competitors, identify top pages, and explore [content gaps](https://crownsvillemedia.com/understanding-content-gap-analysis). The keyword explorer within Ahrefs provides detailed keyword data including search volume, keyword difficulty, and click metrics, making it indispensable for strategic planning. - **SEMRush:** Known for its comprehensive capabilities across SEO, content marketing, and Pay-Per-Click (PPC) advertising, SEMRush offers tools that encompass a wide range of SEO tasks. It provides audits for site health, identifies SEO issues to fix, and suggests practical improvements. The platform also boasts a powerful analytics suite that tracks a variety of metrics such as organic traffic, ranking of long-tail keywords, and competitor changes in real-time, enabling us to react quickly to changes in the SEO landscape. - **Screaming Frog:** This desktop program is essential for crawling website URLs to collect crucial SEO data. Screaming Frog can audit technical SEO problems, discover duplicate content, extract data with XPath, and generate XML sitemaps, among other features. It’s particularly useful for larger sites, as it can crawl thousands of URLs in a single session, providing a comprehensive view of a site’s architecture and existing SEO issues that need attention. - **Sitebulb:** Another powerful [SEO auditing](https://crownsvillemedia.com/free-seo-audit-consultation) tool, Sitebulb offers detailed reports with visualizations that make complex data easier to understand. It goes beyond traditional crawling and conducts audits that guide users through a variety of SEO aspects including site structure, page speed, internal linking, and more. Its user-friendly interface and insightful visual reports help SEO professionals make informed decisions regarding the necessary optimizations. - **Google SERPs:** Direct analysis of search engine results pages (SERPs) is vital for understanding the current SEO landscape. By examining SERPs, the [Crownsville Media team](https://crownsvillemedia.com/team) gleans insights about which types of content are ranking for specific queries, the effectiveness of current SEO strategies, and how Google’s algorithm updates may be impacting visibility. This tool is invaluable for staying on top of SEO trends and ensuring that our strategies align with how search engines are currently operating. ## This Information Educates Us & Informs How We Make Website Updates & Develop Your Content Marketing Plan These tools, when combined together, paint a picture of your SEO landscape and give us an understanding of your website’s performance across multiple dimensions. This data-centric approach allows us to pinpoint specific areas that require optimization, ensuring that every update we implement is backed by solid evidence and tailored to address particular needs. For example, insights from tools like Screaming Frog and Sitebulb tell us details about your technical SEO issues such as slow page load times, poor mobile responsiveness, and improper use of headers and meta tags. By addressing these problems, we can significantly improve your website’s performance and make it more favorable to search engines due to enhanced user experience. Similarly, using Ahrefs and SEM Rush, we analyze backlink profiles and keyword effectiveness. This helps us strengthen our [clients’ SEO strategy](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) through backlink optimization and high-quality content that incorporates relevant keywords for maximum traffic and conversions. Anyone can use AI to write articles for you. The devil in the detail is around what articles your website needs to grow incrementally and stay consistently high in the rankings that matter. AI cannot tell you that at this point. You need a more integrated approach if you want to achieve positive results that are created from combining all of these tools and more into one singular approach. That is how a website can dominate the SERPs, even when they are a smaller site or in a niche market. The ongoing analysis of Google SERPs informs us about the effectiveness of these strategies over time, ensuring that the changes we make not only boost visibility but also attract and retain the right target audience. ## How Do You Know Your SEO Methods Are Working? We confirm the effectiveness of our SEO methods through tangible results tracked using various Google tools. It’s not enough to say it’s working, you have to prove it. To do that, we use the tools below to validate our evidence-based approach. ### Google Analytics This tool is integral for understanding user behavior on a website. It tracks metrics such as page views, the number of pages viewed per session, and the average time spent on each page. These metrics help assess user engagement, bounce rate, and the effectiveness of the content on your site retaining visitor interest. ### Google Search Console This service from Google offers insights into how a website appears in search results. It provides data on the number of clicks and impressions your pages receive, which helps evaluate the visibility and attractiveness of your search listings. The tool also helps identify which queries are driving traffic to your site, enabling targeted content strategies. ### Google Business Profile Formerly known as Google My Business, this tool is essential for local SEO. It offers insights into how a potential customer finds your business profile on Google. Key metrics include the number of profile visits, customer actions (like calling or requesting directions), and the geographical locations of your viewers. This data is crucial for optimizing local search presence and understanding local consumer behavior. ## Evidence-Based SEO – Client Growth One [striking example](https://rockcontent.com/blog/seo-case-studies/) of client SEO success using evidence-based marketing comes from Windows Report, an independent online publication focusing on Microsoft Windows and related services. After experiencing stagnation in organic traffic, they implemented an entity-based content model and built a linked data graph for their magazine. This strategic overhaul led to a remarkable influx of over one million new organic users each month. ### Predicting SEO in 2025 Looking ahead to 2025, SEO is expected to increasingly focus on user experience, with search engines like Google penalizing slow-loading sites and rewarding those that provide a smooth, engaging user experience. AI and machine learning will likely play a more significant role, enhancing content personalization and search query predictions. This will necessitate SEO strategies that not only focus on relevant keywords and backlink strategies but also on how content aligns with user intent and satisfaction. It won’t be enough to have AI write you 100 articles. Online marketing is complicated so SEO and it’s effectiveness in the future is likely to come down to how well you serve the needs of your audience. If they like your content, read or watch your content, you will see positive increases in traffic and growth. If you do not meet the needs of your audience in ways they want to be served, it will not work as well and other, more costly [marketing strategies](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) will need to be implemented. ## Evidence-Based Marketing: Frequently Asked Questions ### How much traffic does SEO bring? The traffic gained from SEO can vary widely depending on numerous factors such as industry, SEO keyword strategies, competition, and the overall quality of the website. Generally, SEO aims to increase organic traffic by improving rankings in search engine results pages (SERPs). Websites ranking on the first page of Google, especially in the top three positions, tend to receive the majority of clicks from search results, which can significantly increase traffic. That said, the traffic opportunities are dependent on the keywords, how many people organically search for those terms monthly and how well your content offers something unique to readers. ### How to predict SEO traffic? Predicting SEO traffic involves several methodologies, including historical data analysis, industry benchmarks, and using SEO tools like Google Analytics and SEMrush. These tools can provide estimates based on current keyword rankings, search volume, and click-through rates (CTRs). Advanced predictive models might also consider changes in SEO strategies, potential algorithm updates, and market trends to forecast future traffic. ### Is the SEO evidence always correct? SEO evidence, derived from data analytics and [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo), is not infallible but is generally reliable for making informed decisions. It provides a strong foundation for understanding what strategies might work best based on past and current trends. However, search engines frequently update their algorithms, which can change the effectiveness of past strategies. Therefore, continuous testing, monitoring, and adaptation are crucial to maintain the accuracy and relevance of SEO efforts. ### How does Evidence-Based SEO adapt to algorithm changes? Evidence-based SEO is particularly effective in adapting to search engine algorithm changes because it relies on real-time data and continuous monitoring. By using tools like Google Analytics and SEMRush, we can immediately observe the effects of algorithm updates on website traffic and rankings. This allows us to quickly adjust our strategies, such as refining keyword focus or altering content to align with new algorithm criteria. This proactive approach further ensures that [SEO practices](https://crownsvillemedia.com/seo-for-therapists-online-practice) remain effective and compliant with the latest search engine standards. It also means your content works well for you over time. **The truth is, in the world of SEO, it is the data and evidence that tell you want is really going on with your business.** Even if you’re someone who hates math or you dislike the depth of these details, your SEO strategy is where you need to begin. We can help you craft a mathematically favorably plan for your content, website, advertising and more so you have a high-level understanding of what is going on with your online business. Using evidence-based SEO, [Crownsville Media](https://crownsvillemedia.com/contact-us) delivers measurable results that improve our client’s website rankings and online visibility. Our sophisticated tool-set, data-driven approach, and continuous monitoring enable us to devise and implement optimized SEO strategies for maximum effectiveness in an ever-evolving digital landscape. If you’re looking to harness the potential of search engine optimization for your business, we can help. We’re happy to share client progression stories with you so you can see what it will require to grow your business to the level you want online. [Contact us today](https://calendly.com/crownsville-media-consultation/30min) to learn how we can elevate your online presence with our evidence-based SEO strategies and marketing practices. [aweber listid=6219188 formid=565318126 formtype=webform] ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [How Much Does BetterHelp Pay A Professional Therapist?](https://crownsvillemedia.com/how-much-does-betterhelp-pay-therapists) **Published:** December 3, 2024 **Author:** Melanie Gorman **Content:** Are you considering a career as an online therapist with platforms like BetterHelp? If so, it’s crucial to understand the financial realities of your choice. While BetterHelp offers a convenient entry point into the field of online therapy, many professionals find that the compensation doesn’t fully meet their expectations, especially when compared to the potential earnings from running a private practice. That said, for anyone just starting out, BetterHelp is a way in. They offer you stable clients and a reliable income that can help you get on your feet as a new clinician. Anyone who has been in the mental health space for a while will tell you that getting going is the most important step. But, once you’re settled in and feeling confident, many new therapists share that they’re ready to make a *more* profitable living. Please know that BetterHelp is a wonderful resource for clients and clinicians alike. But, as someone who has walked the path of starting out as a therapist, there are many career decisions you want in your mind so you can plan for the future. And given that so few of us ever received any career counseling around how to create a private practice, it’s important to consider the predictable career steps ahead of you. Review this guide if you’re considering [working for BetterHelp](https://www.betterhelp.com/counselor_application/). It will help you feel informed about your decision and give you some clarity about what’s ahead. By the end, you will have a clearer perspective to make an informed decision about your career path in **mental health care**. Table of Contents [Toggle](#) - [How Much Does BetterHelp Pay & Is It Worth It?](#How_Much_Does_BetterHelp_Pay_Is_It_Worth_It) - [What Therapists Are Saying About BetterHelp In 2025](#What_Therapists_Are_Saying_About_BetterHelp_In_2025) - [How Much Does A Therapist Make After Taxes On BetterHelp?](#How_Much_Does_A_Therapist_Make_After_Taxes_On_BetterHelp) - [Are Other Online Therapy Platforms Better Than BetterHelp?](#Are_Other_Online_Therapy_Platforms_Better_Than_BetterHelp) - [Are There Other Options For Therapists To Make Money Online?](#Are_There_Other_Options_For_Therapists_To_Make_Money_Online) - [Can A Therapist Earn More With Their Own Online Business?](#Can_A_Therapist_Earn_More_With_Their_Own_Online_Business) - [This Is Possible But Remember That Blogging & SEO Take Time](#This_Is_Possible_But_Remember_That_Blogging_SEO_Take_Time) - [Bringing It All Together](#Bringing_It_All_Together) - [How Much Does BetterHelp Pay Therapists FAQS](#How_Much_Does_BetterHelp_Pay_Therapists_FAQS) ## How Much Does BetterHelp Pay & Is It Worth It? BetterHelp therapists earn an average of [**$65–$90 per week**](https://www.betterhelp.com/advice/therapy/can-i-afford-to-see-a-counselor-how-much-does-therapy-cost/), though this rate may vary based on client load, experience, and engagement with the platform. In comparison, therapists in private practice often charge **$100–$200 per session,** depending on their location and specialty, making BetterHelp’s compensation seem modest. On a monthly basis, [ZipRecruiter](https://www.ziprecruiter.com/Salaries/Betterhelp-Therapist-Salary) reports that the typical BetterHelp therapist earns **$1,200** if working part-time and **up to $5,300** for those who dedicate full-time hours to the platform. While this income is a far cry from what private practice therapists can make, it’s important to consider the context: BetterHelp eliminates the administrative burden of marketing, billing, and client acquisition, which can save therapists substantial time and money. So, is it worth it? That depends on your goals. For therapists who value flexibility and low overhead, BetterHelp might be a great supplemental income source. However, if you’re looking to maximize your earning potential or grow a high-paying practice, the platform may not align with your financial goals. ### Is it good for a brand new therapist? For new therapists, BetterHelp can be a valuable platform to gain experience and start building a client base without the upfront costs associated with setting up a private practice. The platform handles marketing, billing, and initial client outreach, which can significantly reduce the administrative burden on a **[mental health professional](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025)** who is just starting out. However, new therapists should be mindful that the per-session pay is often lower than what you can charge in your own private practice, and you may experience some limitations in the types of therapy you can offer due to the platform’s structure. ### Is it good for a seasoned and experienced therapist? For seasoned therapists, BetterHelp offers the convenience of flexible scheduling and remote work, but the financial compensation is always the question. It certainly does not match the earning potential of private practice, especially for those with a well-established client base and specialized skills. Experienced therapists may find the pay rates limiting, as private practice often allows for higher hourly rates and more personalized client engagements. Additionally, the platform may not provide the same level of professional autonomy and therapeutic depth as managing one’s own practice. That said, if you’re someone who hates marketing, this “in the box” opportunity is wonderful. You are not saddled with any of the marketing puzzles or expenses so you don’t have to find clients. Clients are brought to you and the entire set of marketing costs is handled for you. And for many therapists we talk to, this subset of work is a big hurdle. If this is your situation, BetterHelp can be a great business partner to have. ## What Therapists Are Saying About BetterHelp In 2025 The therapist community on Reddit paints a mixed picture of working with BetterHelp. Many users express frustration with the **low pay rates** and high client caseloads, with some describing the platform as a “gig economy” approach to therapy rather than a viable long-term career option. One thread from 2024 critiques the platform for prioritizing quantity over quality, noting that therapists can feel overworked and undervalued. Others highlight issues with client engagement, as the platform attracts individuals who may not fully commit to therapy. Some therapists find this lack of commitment draining, particularly when paired with the platform’s demands for availability. For therapists feeling stuck in this system, there are alternative ways to make money online. Consider offering specialized services like workshops, group therapy, or coaching for a niche audience. These options allow you to set your rates, retain more control over your schedule, and avoid the challenges associated with BetterHelp. ## How Much Does A Therapist Make After Taxes On BetterHelp? The after-tax earnings of a therapist on BetterHelp can vary significantly based on several factors, including the therapist’s total earnings, tax bracket, state of residence, and any applicable deductions or credits. BetterHelp pays therapists as independent contractors, so therapists receive a 1099 form for tax purposes, rather than a W2. This means you will be responsible for paying your own income tax and self-employment tax. In full transparency, we are not accountants or tax preparation experts, but in general, here is the breakdown to give you an idea. You need to do your own research to verify the exact expenses for your earnings. ### Gross Earnings Suppose a therapist earns an average rate of $60 per hour on BetterHelp and works 20 hours per week. This would amount to approximately $1,200 per week or $62,400 annually. ### Self-Employment Tax As of 2024, the [self-employment tax rate](https://www.irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes) is 15.3%, which covers Social Security and Medicare taxes. For annual earnings of $62,400, the self-employment tax would be approximately $9,547. ### Federal Income Tax The exact [federal income tax](https://www.irs.gov/newsroom/irs-provides-tax-inflation-adjustments-for-tax-year-2024) depends on the filing status and total taxable income after deductions. If we consider a basic scenario with standard deductions ($12,950 for single filers in 2024), the taxable income would be reduced, and the applicable tax rate would vary. For simplicity, if we assume a marginal tax rate of 22% on taxable income, the federal tax might be around $10,900, depending on specific circumstances and other income. ### State Income Tax This varies widely depending on where the therapist lives. Some states like Florida and Texas have no state income tax, while others like California have high rates. ### Net Earnings Subtracting both self-employment tax and estimated federal (and possibly state) income tax from the gross earnings would give the net income. For the example above, excluding state taxes, the net take-home pay would be approximately $61,400 – $9,547 – $10,900 = $40,953 annually. This is a simplified calculation and actual earnings can differ based on hours worked, rates charged, deductions claimed, and specific tax situations. Therapists should consult with a tax professional to get a precise calculation tailored to their personal circumstances. ## Are Other Online Therapy Platforms Better Than BetterHelp? If BetterHelp doesn’t seem like the right fit, you might find success with alternative platforms that cater to different therapist needs. Here are three to consider: 1. *Online Therapy (onlinetherapy.com):* Known for its structured programs and focus on cognitive behavioral therapy (CBT), this platform allows therapists to guide clients through predefined courses and live sessions. It’s ideal for those who want a mix of pre-designed tools and traditional therapy sessions. 2. *7 Cups:* This platform is more community-driven, offering emotional support through volunteer listeners and licensed therapists. While the pay is typically lower than BetterHelp, it’s a great way to work with clients who need quick, text-based interactions or prefer a casual approach to therapy. 3. *Calmerry:* Calmerry stands out for its affordable plans and focus on matching clients with therapists for long-term support. It offers competitive pay and prioritizes building consistent relationships between clients and therapists, which can feel more rewarding for those seeking deeper therapeutic connections. Each platform has its pros and cons, so it’s worth exploring which aligns best with your income goals, time availability, and professional style. ## Are There Other Options For Therapists To Make Money Online? As a 1099 independent contractor, you are not limited in the amount of work you can do. So if you see working for BetterHelp as a step in your journey and you want to add additional ways to monetize your skills beyond joining a mental health platform like BetterHelp, here are the steps to expand your online presence and income: ### \#1 Build a Professional Website A well-designed website serves as the central hub for a therapist’s online counseling and practice. It should include: - *Professional Design:* Ensuring the website is visually appealing, easy to navigate, and accessible. - *Great Copywriting:* Engaging, clear, and concise content that communicates the therapist’s services, qualifications, and unique approach to therapy. - *Images:* High-quality images that convey a sense of calm and trust; these could be office shots, or soothing generic images. - *Online Booking:* Integration of scheduling tools for clients to book appointments directly. *Payment Gateway:*Secure options for clients to pay for sessions online. ### \#2 Start a Therapy Blog Blogging can significantly [boost a therapist’s online visibility](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) and establish you as an authority in your field. This is critical because clients look online for help as a starting point. If your [website and blog can be found by clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) in need, you will reach more people looking for counseling and support. Points to consider include: - *Content Strategy:* Write articles that address common issues, therapeutic techniques, or self-help tips that potential clients might search for. - *Monetization:* Use affiliate marketing, sponsored posts, or ads to generate revenue from the blog. - *Engagement:* Encourage reader interaction through comments and social media shares, which can increase visibility and attract new clients. ### \#3 Utilize Local SEO [Local SEO](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) (Search Engine Optimization) helps therapists attract clients from their geographical area, which is crucial for those who offer a hybrid of online and in-person sessions. Key strategies include: - *[Google](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) My Business:* Set up and optimize a Google My Business account to appear in local searches and on Google Maps. - *Keywords:* Use location-based keywords in the website’s content, such as “therapist in \[City Name\]” or “online counseling in \[Region\].” *Local Listings:* Ensure the practice is listed in local [online directories](https://crownsvillemedia.com/how-to-write-an-author-bio) and that the information is consistent across all platforms ### \#4. Collaborate With Health Clinics To Offer Online Therapy Collaborating with health clinics is an effective way to expand your online [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) by reaching a ready-made client base. Many clinics lack mental health services, creating an opportunity for partnership. - *Identify Opportunities:* Target clinics offering physical or primary care but no therapy services, as they’re often open to expanding their offerings. - *Propose Value:* Highlight how your therapy services can enhance patient care and satisfaction while addressing a critical gap in their services. *Build Credibility:* Partnerships with clinics boost your reputation and provide a steady stream of clients, strengthening your practice. ## Can A Therapist Earn More With Their Own Online Business? Yes, a therapist can potentially earn significantly more with their own online business, especially with a steady stream of clients. Here’s how this can happen: ### Setting Own Prices One of the most substantial benefits of having an independent online therapy practice is the ability to set your own prices. Unlike platforms like BetterHelp, where rates are fixed, private practice allows therapists to charge based on their experience, specialization, and the market demand in their area or niche. Experienced therapists, particularly those with specialized skills or certifications, can command higher rates which directly reflect their value and expertise. ### Full Control Over Client Load Operating an independent online business gives therapists the autonomy to manage their client load efficiently. This flexibility allows them to optimize their schedules and increase their availability during high-demand times, thereby maximizing their earning potential. They can also choose to see more clients if they wish or offer longer sessions at a premium, further increasing their income. ### Diverse Revenue Streams An independent online business opens up multiple avenues for additional revenue. Therapists can offer a range of services such as group therapy sessions, workshops, and webinars, which can attract larger audiences at a lower cost per individual. Additionally, selling digital products like eBooks, online courses, or guided meditation recordings can provide passive income alongside active counseling sessions. ### Reduced Overheads Operating online significantly cuts down the overhead costs associated with traditional face-to-face practices, such as renting office space or commuting. This not only saves money but also allows therapists to invest more resources into growing their practice, such as through marketing or enhancing their training. ### Marketing and Personal Branding With a personal brand, therapists can effectively market their services to a targeted audience. Effective use of social media, content marketing (like blogging and videos), and email marketing can help build a strong presence and attract clients who are specifically looking for the unique services they offer. ### Better Client Retention By creating a personalized and directly engaged service model, therapists can foster stronger relationships with their clients, leading to higher retention rates and more stable income. Happy clients are more likely to[ continue therapy, refer others](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients), and even avail themselves of additional services the therapist may offer. ## This Is Possible But Remember That Blogging & SEO Take Time Establishing a successful [online therapy business through blogging and SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) is a viable but time-consuming process. Building a dedicated readership with blogging is a gradual endeavor, as it involves consistently posting relevant and valuable content that may initially attract only a few readers. Similarly, SEO efforts require understanding and adapting to complex, frequently changing algorithms, with noticeable improvements in search rankings potentially taking months. Moreover, creating engaging content is an ongoing task that involves not just writing, but also continuous research and updates to stay current with new developments. Importantly, establishing credibility as a therapist through blogging takes time too, as it builds trust by consistently demonstrating expertise. Throughout this process, maintaining patience and perseverance is crucial, as the cumulative effect of sustained efforts will ultimately yield results. This approach should be seen as a long-term investment in your professional online presence. ## Bringing It All Together While platforms like BetterHelp provide a starting point with a set salary, therapists can significantly increase their income by setting up an independent online business. This involves building a professional website, starting a therapy blog, and utilizing local SEO to attract a wider client base. Although achieving success through blogging and SEO is a long-term process that requires patience and consistent effort, the potential benefits in terms of higher income and professional autonomy are considerable. ### Ready to Take Your Therapy Practice to The Next Level? [Contact Crownsville Media today](https://crownsvillemedia.com/contact-us) to start growing your online private practice. Let us help you harness the power of digital marketing to expand your reach and maximize your professional potential! ## How Much Does BetterHelp Pay Therapists FAQS ### How to make more money as a therapist? To increase earnings, diversify services by offering group therapy, workshops, or digital products like courses and eBooks. Expanding online and optimizing marketing through a professional website and SEO can also attract more clients. ### How much does a private practice therapist make? Private practice therapists can earn between [$60,000 to over $100,000+](https://www.privatepracticeworkshop.com/2019/11/06/therapy-private-practice-salary/) per year, depending on location, specialization, and client base. Specialized therapists can charge higher rates, increasing potential earnings. ### Is working for BetterHelp worth it? BetterHelp offers flexibility and a steady stream of clients, making it a good option for new therapists or those seeking flexible hours. However, the pay is lower than in private practice, and experienced therapists may find greater financial and professional satisfaction running their own practice. Updated: 12/03/2024 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How Often Should Therapists Write New Blogs?](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) **Published:** December 20, 2024 **Author:** Melanie Gorman **Content:** As a mental health therapist, your blog is more than just content—it’s an opportunity to build trust, connect with potential clients, and establish your expertise. But with so much information online, you might wonder: *How often should I blog to make an impact?* The answer depends on your goals, your audience’s needs, and your capacity to create meaningful content. Let’s break it down. Table of Contents [Toggle](#) - [Writing Blogs for Connection and Growth](#Writing_Blogs_for_Connection_and_Growth) - [Finding the Right Blogging Cadence](#Finding_the_Right_Blogging_Cadence) - [What About Using AI to Write New Blogs?](#What_About_Using_AI_to_Write_New_Blogs) - [Tips for Success](#Tips_for_Success) ## Writing Blogs for Connection and Growth ### **If You’re Just Starting Out** Launching a blog for your practice can feel overwhelming, but it’s important to focus on *quality over quantity.* Aim to post 1–2 thoughtful, client-centered articles per month. Your content should address common client concerns, normalize [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) challenges, and provide actionable insights that reflect your therapeutic style. For example, topics like “How to Recognize Burnout” or “The Benefits of Setting Boundaries” can resonate deeply with potential clients seeking help. [Focus on content](https://crownsvillemedia.com/content-creation-services) that speaks to their pain points and offers hope. ### **For Established Practices** Once you’ve built an audience and gained some traction, your blogging frequency can shift based on your priorities. - **SEO Goals:** If you want to improve search rankings, publish 1–2 articles per month focused on specific keywords (e.g., “anxiety therapy in \[location\]” or “online therapy for teens”). - **Client Engagement:** If your focus is on maintaining relationships, consider posting less often but ensure each post is highly relevant and shareable, such as success stories, coping tools, or seasonal topics like “Navigating Holiday Stress.” ## Finding the Right Blogging Cadence ### **Define Your Goals** - **Attracting New Clients:** Publish regularly to improve visibility in search results and highlight your expertise. - **Engaging Existing Clients:** Share practical advice or resources that reinforce your therapeutic relationship. - **Building Your Brand:** [Create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that showcases your unique approach to therapy and aligns with your practice’s mission. ### **Know Your Audience** [Therapy clients](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients) aren’t looking for fluff—they want real, compassionate insights that show you understand their struggles. Use client feedback, common session themes, or frequently asked questions to guide your topics. ### **Balance New and Existing Content** Your blog isn’t just about publishing—it’s about staying relevant. Regularly refresh older posts with updated information or new perspectives to ensure your library stays useful and reflective of your growth as a therapist. ## What About Using AI to Write New Blogs? AI can help brainstorm topics or organize your ideas, but your authentic voice is irreplaceable. As a therapist, your lived experience, expertise, and compassion are what build trust with clients. Relying too heavily on AI risks losing that personal connection. Use AI as a tool for support, but ensure every post feels genuine and aligned with your practice values. ## Tips for Success 1. **Be Consistent, Not Overwhelmed:** Post as often as your schedule allows while maintaining the quality and depth your audience expects. 2. **Prioritize High-Impact Content:** Address key client concerns or trending [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) topics to build engagement. 3. **Optimize for Search:** Use local SEO strategies (e.g., “trauma therapist in \[location\]”) to attract the right clients. 4. **Reflect Your Expertise:** Share your unique perspective to stand out in a crowded [mental health](https://crownsvillemedia.com/mental-health-business-names) space. ### Just Remember Your blog is an extension of your practice—a way to connect with clients, grow your business, and share your expertise. Whether you post twice a month or once every few months, focus on creating meaningful, client-centered content that aligns with your business goals. If you’re feeling stuck, consider an [SEO audit](https://crownsvillemedia.com/free-seo-audit-consultation) or content strategy session to help refine your approach. Your voice is unique, and your blog should be too. Need help creating authentic content that resonates with your audience? [Reach out today](https://crownsvillemedia.com/contact-us) to explore how we can support your practice’s growth. Updated: 12/20/24 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How To Pick The Right Colors For Your Website](https://crownsvillemedia.com/how-to-pick-the-right-colors-for-your-website) **Published:** December 1, 2024 **Author:** Melanie Gorman **Content:** Color has power. Not only does the meaning you associate with different colors vary according to personal experience, but there is also an overall psychology to color. Table of Contents [Toggle](#) - [Color Theory](#Color_Theory) - [Why Does Website Color Matter?](#Why_Does_Website_Color_Matter) - [The Different Types Of Colors Explained](#The_Different_Types_Of_Colors_Explained) - [You have four color options that make up your website’s color palate: your primary color, your accent colors, text color and white space.](#You_have_four_color_options_that_make_up_your_websites_color_palate_your_primary_color_your_accent_colors_text_color_and_white_space) - [Which Colors Are Right for My Website?](#Which_Colors_Are_Right_for_My_Website) - [Common Mistakes In Color Selection](#Common_Mistakes_In_Color_Selection) - [Most Popular Website Colors and What They Mean](#Most_Popular_Website_Colors_and_What_They_Mean) - [Getting Started Picking Your Website Colors:](#Getting_Started_Picking_Your_Website_Colors) - [Other Color-Related Questions People Often Ask Us?](#Other_Color-Related_Questions_People_Often_Ask_Us) - [Choose Your Website Colors Wisely](#Choose_Your_Website_Colors_Wisely) ## Color Theory Colors do more than make a website visually appealing—they have the power to evoke emotions and influence decisions. This concept, rooted in color theory, highlights why your color choices are critical to sales and marketing. For instance, red is often associated with urgency or excitement, making it effective for calls-to-action, while blue conveys trust and stability, making it popular among corporate websites. When applied thoughtfully, color theory can guide user behavior. Warm colors, like orange or yellow, often evoke feelings of friendliness and optimism, while cool tones, like green and blue, create a calming effect. For e-commerce, understanding these emotional triggers can make the difference between a casual visitor and a paying customer. For example, green might be used on checkout pages to symbolize progress and reassurance, nudging users to complete purchases. It’s essential to recognize that cultural differences and individual experiences also play a role in how colors are perceived. While some shades are universally understood, others may carry unique meanings across different regions. By aligning your website’s colors with your brand and audience expectations, you create a design that resonates and inspires action. If you have a website or are planning to start one, color is an [important part](https://crownsvillemedia.com/social-media-inbound-marketing) of your brand. It makes a statement about your brand by sharing a message about your purpose, vision and values. Color also plays a role in how visitors and potential customers experience your services.Different color schemes impact customer’s connection to your business website and affect everything from the vibe you want to offer your readers to the calls to action and where people engage. ## Why Does Website Color Matter? Studies suggest that color affects purchasing decisions for [up to 85 percent](https://review42.com/resources/color-psychology-facts/) of shoppers. A whopping [60 to 90 percent](https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html) of product or service assessment is based solely on color. And color may increase brand awareness by [80 percent](https://review42.com/resources/color-psychology-facts/). Perhaps the most influential aspect of color relating to your website is the personality, style, and energy it communicates. But color also has a more practical component related to consumer purchasing behavior and helping a brand stand out. If you want to inspire trust and confidence in your business, it’s important to spend some time considering the color choices for your [website design](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design). ## The Different Types Of Colors Explained Colors in digital design are represented differently than in print, and knowing these distinctions can help you maintain brand cohesion across various mediums. Two of the most common models are RGB, used for digital screens, and CMYK, designed for print materials. ### **RGB** RGB (Red, Green, Blue) is the color model used for digital displays, such as computer monitors, smartphones, and tablets. This model combines red, green, and blue light in varying intensities to create millions of colors. Because RGB is designed for screens, it’s the go-to format for website colors, ensuring vibrancy and consistency across devices. For example, bright, eye-catching buttons or sleek gradients often use the RGB format to appear more vivid on modern displays. RGB also supports transparency and a wider color range, making it ideal for animations, graphics, and high-quality images on your website. ### CMYK CMYK (Cyan, Magenta, Yellow, and Black) is primarily used for print materials like brochures, business cards, or posters. Unlike RGB, which is additive (light-based), CMYK is subtractive, meaning it works by subtracting light to produce color. While CMYK isn’t used directly on websites, understanding it is helpful if your branding spans both digital and print media. For consistent branding, ensure that colors chosen for your website (RGB) translate effectively into CMYK for print, avoiding unexpected variations. ## You have four color options that make up your website’s color palate: your primary color, your accent colors, text color and white space. ### Primary color: Your primary color is the predominant color that dominates across the website design. This choice leads to the experience readers have, and it may show up as a single color or a gradient. ### Accent color: Your accent color is present less often, and should both complement your primary color and add something urgent, motivational or action-oriented to your pages. Accent color(s) appear on buttons or other [website features](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) designed to grab the reader’s eye and get them into action. ### Font color: Your font color is very important because this impacts how people read your text. Consider that not everyone has great eyes and lighter fonts are inherently harder to see. If anyone visits your website with eyesight challenges and [needs software to “read” your page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), accessibility standards require a darker font to accurately pick up the words on the page. Light gray text may feel softer on the eye, but is useless if customer’s can’t read your words. ### White space: **Finally, there’s white space.** Anyone who has studied web design for a hot minute agrees that white space is your friend. Cramming copy, design elements, images, or anything else on the screen doesn’t give off a vibe of calm, ease, or comfort. In fact, it does the exact opposite. As you explore more about the psychology of color, consider these first four color palate considerations as you mix and match colors for your website. ## Which Colors Are Right for My Website? A good exercise to start with is to write out the key aspects of your brand identity and [ideal client](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/). Are you going for a fun, playful vibe, or are your services more serious or technical? What feelings are you trying to elicit in your website visitors? The experience you want to create for your visitors is at the heart of how to decide your website’s color scheme. Both your brand identity and your ability to convert readers into customers are tied up in the feeling you emit on your site. ### Colors are often broken up into three categories: warm, cool, and neutral. The associated symbolism is pretty intuitive: warm colors evoke warmth, cool colors bring calm, and neutral colors mix well with others and have a level of sophistication. Warm colors are also thought to convey a greater sense of urgency to act, which is relevant for a website. ### Website colors are also sometimes described in terms of a color scheme. The color scheme on your website is the set of colors you choose to use consistently throughout the site to create both visual identity and to convey a specific mood or tone. Color schemes usually include a primary color and a set of complementary colors that are used for different design elements like buttons, links, backgrounds, patterns and even text. #### Color schemes come in several different types, with the most popular being monochromatic, complementary, and analogous color schemes. A **monochromatic color scheme** uses contrasts of a single color to create a balanced and coordinated look and feel. A **complementary color scheme** uses colors that are on opposite sides of the [color wheel](https://en.wikipedia.org/wiki/Color_wheel) to each other. The idea is that opposites create balance and the right amount of contrast to be interesting and memorable. An **analogous color scheme** uses colors that are next to each other on the color wheel to create a blended and natural look. The choice of color scheme on a website can affect the overall mood, tone, and user experience of the website. A well-chosen color scheme supports a cohesive and visually appealing design that reflects your brand identity, and ideally, helps to get your audience engaged. ## Common Mistakes In Color Selection Selecting the wrong colors for your website can negatively affect readability, accessibility, and overall user experience. One of the most common errors is poor contrast. If your background and text colors are too similar, your content becomes hard to read, especially for users with visual impairments. For example, light gray text on a white background might look modern but could frustrate users trying to engage with your content. To address contrast issues, use a contrast checker tool like [UserWay](https://userway.org/) to evaluate your design. It helps ensure that your color choices comply with accessibility standards and make your website inclusive for all users. Another mistake is overloading the design with too many colors. A cluttered color palette can overwhelm visitors and detract from your brand message. Stick to a cohesive scheme with complementary or analogous colors to maintain harmony. Lastly, avoid ignoring the emotional impact of colors—selecting mismatched tones can confuse users and dilute the message you’re trying to convey. ## Most Popular Website Colors and What They Mean You have a rainbow of color possibilities to explore for your website. Below you’ll learn about six of the most popular colors and their meaning. Keep in mind that color psychology can vary by culture. Be sure that the colors you choose integrate well with the rest of your website elements, like fonts and imagery. ### 1. Blue website color themes Blue is a cool color that conveys trust, professionalism, and serenity. It also symbolizes communication and logic. Blue is a strong color for wellness, [health and healing websites](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists). Blue is also the world’s favorite color! ### 2. Green website color themes Green is also a cool color. It has two main meanings, depending on the shade. Lighter greens tend to indicate growth, health, or the environment. Darker greens represent wealth, prestige, or stability. Green hues work well for Eco-friendly brands, health and wellness websites, and financial sites that promote sustainability. ### 3. Red website color themes Red is a warm color associated with passion, anger, and urgency. There’s a primal, intense aspect to the color red that people notice. This explains why stop signs, warning indicators, and emergency alerts tend to be red in our culture. Websites that want to create a sense of urgency, such as e-commerce sites and event pages would do well to add red to their color palette. ### 4. Yellow website color themes Yellow is a happy color that can be uplifting. It has a youthful, friendly vibe. It denotes creativity. Be mindful in choosing the right shade of yellow, as this is a color where it makes a big difference. Yellow works well on websites that promote fun and creativity, such as art and design websites. It also works as a great accent color in ### 5. Orange website color themes Orange is a warm color that is vibrant, youthful, and fun. It also alludes to its namesake and the freshness of fruit! It’s often used to highlight safety related messages and road signage in the U.S. too. ### 6. Purple website color themes Purple is slightly less common, but is a power color if you choose to use it. It can communicate royalty, mystery, or spirituality. Purple is also associated with creativity and is a good choice for websites that offer artistic or creative services, such as design or photography. It’s great for a predominantly female audience, but you want to consider the shade of purple and how it fits into the overall color scheme of the website. Dark shades of purple can convey a more serious or sophisticated tone. Versus lighter shades of purple that feel whimsical or playful. ### 7. Black Website Color Themes Black is a color of sophistication, power, and elegance. Many high-end brands use black as their primary color to create a sense of luxury and exclusivity. For websites, black works well for fashion, art, or technology industries where sleek and minimalist designs are favored. Psychologically, black evokes mystery and authority, making it effective for brands aiming to establish dominance in their field. However, it’s important to balance black with lighter accent colors to avoid making your website feel too heavy or intimidating. ### 8. White Website Color Themes White represents purity, simplicity, and clarity. It’s the cornerstone of modern web design because it provides a clean and professional look. Websites that use white as a dominant color often prioritize readability and minimalism, which appeals to users looking for straightforward information or products. In color psychology, white creates a sense of openness and trust, making it popular among healthcare, nonprofit, and tech industries. By pairing white with subtle colors, you can enhance its effectiveness without losing the minimalist aesthetic. For instance, a white background with muted blues or greens can create a calming and approachable user experience. With all color choices, it’s ideal to consider your audience before picking your website colors. More powerful or impactful colors that are also deeply emotional are often better as accent colors vs your primary color. ## Getting Started Picking Your Website Colors: Helping [clients pick colors for their website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) is both enjoyable and deeply personal. ### **We begin by investigating a few important questions:** - What colors are you/your customer naturally drawn to? - What hues within those colors do you like? Are you drawn to vibrant colors or muted or softer colors? For example, if blue is the color you’re drawn to, do you prefer a bright blue, navy blue, peacock blue or soft pale blue? - Are there any colors you absolutely dislike? - Do you currently have a logo with color suggestions you need to work with? - Do you want a logo to serve as your jumping off point? Logo projects are easy starting points for the whole website. So whether you’re launching a totally new site or you’re working with an established site, a new logo is the launchpad for your website’s color palette almost 100% of the time. - What is your website attempting to do? Sell therapy or coaching services? Sell a product or line of products? Offer information or expert opinions? Often within your niche are links to the complementary colors you want to consider for your website. - Finally, images. Do you see your website with photos of nature? People? Patterns? Drawn pictures or illustrations? Neutral or monochromatic color scheme? Thinking through how vibrant you envision your blog images or other photos on your website will give you a sense of how muted or vibrant you want your background and button colors. Answering these questions will help you (and your team) get closer to aligning the colors with your mission or vision. It’s also wise to investigate how other businesses like yours use color and imagery on their websites. The suggestion here isn’t to mirror your competition, but to gain a better understanding of how color is being used. This will give you extra data to help as you make your decisions. ## Other Color-Related Questions People Often Ask Us? ### **How many color schemes should we have on one website?** Once you have decided on your color scheme (see discussion above), then you can decide on how many colors you want on your website. Most of our clients decide on one main color, one or two accent colors, one font color and ample white space to help readers move through your content as easily as possible. You can add other elements to your site to help ### **How can I test out colors before committing to a color palette for my website?** This is the FUN part. There are many color palette selection tools online and you can lose hours playing with them. You can do this on your own, with your team or if you decide to invest in a logo, with your designer. **Here are a few free color tools you can try out:** [***Adobe Color***](https://color.adobe.com/create/color-wheel) [***Canva Color***](https://www.canva.com/colors/color-palette-generator/) ### **What colors should I avoid on my website?** Great question. The obvious answer is anything that turns you off, would be culturally unkind (aka means something harsh or offensive) or is glaringly garish or off putting. The less-than-obvious answer is you really can use whatever colors align with your brand and identity as long as people can read it. Pink text or neon text is hard to read. Avoid things like that. But if red and green are your brand colors, you can use them just be aware that customers may associate the Christmas holiday with your site. ## Choose Your Website Colors Wisely In a world full of beautiful colors, picking the right colors for your website is an important process. It’s an exercise in practical and emotional digging to discover from your intention to your practical purposes, what colors will do for your website. Take your time, as it is better to get it right than have to rebrand later. Ask others for their opinions as you work through different colors and website possibilities. Finally, enjoy the creative process of developing your brand personality! *Need help with your website colors or overall website strategy? Please [contact us](https://crownsvillemedia.com/contact-us) for a free consultation to explore what we can do to help.* Updated: 12/01/2024 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [6 Steps To Quickly Brand Your Small Business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) **Published:** March 7, 2022 **Author:** Melanie Gorman **Content:** Branding for small businesses is vital and leads to success if done correctly. It gives your company the chance to succeed and reach audiences. You don’t need an entire marketing team to achieve good branding. However, you need to do your research and be prepared! In this no-nonsense guide, you’re going to learn why branding for small businesses is essential. We will also discuss some of the most critical steps for branding and we’ll introduce how branding matters for [search engine optimization (SEO)](https://crownsvillemedia.com/free-seo-audit-consultation). By following these tips, you will ready to compete in your industry and gain more traction as a company. Table of Contents [Toggle](#) - [Why Is Branding Important For Small Businesses?](#Why_Is_Branding_Important_For_Small_Businesses) - [Here are the 6 most critical steps for a brand analysis so you can successfully brand your small businesses.](#Here_are_the_6_most_critical_steps_for_a_brand_analysis_so_you_can_successfully_brand_your_small_businesses) - [And The Bonus: Branding Can Improve Your SEO Ranking Which Is Critical For Small Businesses](#And_The_Bonus_Branding_Can_Improve_Your_SEO_Ranking_Which_Is_Critical_For_Small_Businesses) - [Conclusion: It’s Time to Find Your Brand](#Conclusion_Its_Time_to_Find_Your_Brand) ## Why Is Branding Important For Small Businesses? ![Definining what a small business brand is](https://crownsvillemedia.com/wp-content/uploads/2022/03/small-business-300x200.webp)Branding itself is one of the essential parts of any business [marketing plan](https://crownsvillemedia.com/are-online-therapist-directories-worth-it). For example, people know what Netflix is not because of education. They remember the company because of how succinct, simple, and memorable their branding is. Netflix stands out amongst other digital video companies because of the kind of programming it offers, which is ever evolving yet always staying true to their core market. Most of us know what’s coming when we sign on to Netflix. This is the value of branding: your business is recognizable based on look, feel, emotion, values, colors, logos and more. ### Does that mean you have to spend millions to create a smart brand of your own? No. The truth is most of us are not marketing to industries as large as Netflix. Gaining traction for your smaller brand is completely possible, but with far fewer marketing expenses. No matter the size of your business, branding shares essential information with your customers in the blink of an eye. It communicates closely with them. It sets expectations for your products, delivery, and offers a consistent voice to who you are as a company. Without branding, it’s nearly impossible to really tap into an audience or even reach your specific target market. Why? Because without branding, it’s unclear what sets you apart from other competitors. Branding is the visual, tangible, consumable and identifiable. Branding sets you apart from others. It shows customers what makes you different and important to your clients. It also gives your company a voice to connect with customers. Which leads to increases in your sales and success. Think about your first assumptions about Netflix, Coca-Cola, Pandora, Chase Bank, or Adidas. Each one brings images, awareness, expectations, and perhaps past experiences to your mind. That is the psychological impact of branding. When it’s done right, it expedites a consumer’s actions and impacts behaviors that lead to sales. To achieve proper branding, even without a marketing team, there are a few steps that you need to understand and complete. ## Here are the 6 most critical steps for a [brand analysis](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice/) so you can successfully brand your small businesses. ### \#1 Identify Your Brand’s Purpose Your brand needs a purpose. Otherwise, your customers will not understand how your company can improve their lives with your services or products. Ask yourself: what does your brand seek to provide for your customers? Is there a particular purpose your brand serves in the lives of your clients? Perhaps you sell shoes, and your purpose is to keep feet warm, keep people mobile, keep people safe? Perhaps your shoe brand has a vision for sustainability and as such your shoes are made of recycled material? Or you have hard soles for hard working feet. Whatever your specific brand purpose, it needs to be easy for your customers to understand. ### \#2 Study the Competition Much like professional athletes do before a big game, it’s important to study who you’re up against. The competitors in your industry can be some of the most outstanding teachers for how to market yourself and create a unique brand. Study the competitors, but don’t copy them. Instead, identify where you can differentiate. Once you do this, you will already be on the right path for branding your [small business](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025). And study the great brands out there. What do they do in their messaging? How consistent are they? How frequently do they publish or promote themselves wherever you see their products? Consider [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), advertising, other marketing like blogs or newsletters. The more you understand your competitors, the stronger your marketing will become. ### \#3 Find Your Target Audience Even with a brand purpose, it is nearly impossible to find success unless you know your target audience. To do this, you need to study market trends and [see who is buying](https://sba.thehartford.com/business-management/marketing/small-business-branding/) your product or services. Learn the demographic traits and understand how best to reach these individuals. By doing so, you gain powerful clues about the personality your brand should have. Studying your audience will also give insights into how they purchase products, consume [social media](https://crownsvillemedia.com/mental-health-hashtags), rate products and how they want to be communicated with. All of this goes a long way to increasing sales and brand loyalty. ### \#4 Let Your Brand Tell a Story One of the most [important parts](https://crownsvillemedia.com/social-media-inbound-marketing) of brand messaging is sharing a story with your customers. People love to hear specific stories, influences, or even inspirations behind what a brand is and how it came to be. Your story doesn’t have to be unique, but it should be believable. Branding for small businesses is not about having a one-of-a-kind story but having a believable purpose and message. It needs to come from the heart. And it should share what values your company has, why you created the company, and what your brand’s goals are. Once you identify and pair this with your purpose, your messaging will be impressive and hard to ignore. ### \#5 Be Visually Enticing for Your Audience Images sell. Most big companies have marketing teams/graphics departments to handle visuals for branding. Branding for small businesses still requires the same visual assets to appear professional and stand with the “big guns”. There are many ways around the big budget images. Sites like [Canva](https://www.canva.com/) offer templates to [create logos](https://www.engagebay.com/blog/small-business-branding/), social media memes, pitch decks, eBooks, or business cards to amplify the professionalism of your company. And if you don’t want to do it yourself, companies like [99 Designs](https://99designs.com/), [Upwork](https://www.upwork.com/), or [Fiverr](https://www.fiverr.com/) offer individual consultants that can create everything from a full-fledged brand identity, logo packages, social media assets, and more at very economical prices. ### \#6 Partnerships with Associated Brands and Trustworthy Companies If you find yourself struggling to gain traction with your ideal audience, one activity you can try is to create partnerships with brands your target audience already trusts. Ideally, this kind of partnership is with a company with a collaborative, yet distinctively different, product line. It’s challenging to partner with a company “just like you”. But a company that helps a “piece” of the client’s need where you fulfill on something different yet important can be the most fruitful grounds for a partnership. Partnering in this way can significantly change the amount of trust your audience has in your business and lead do deeper customer loyalty faster than if you [relied solely](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) on your own marketing to achieve the same results. ## And The Bonus: Branding Can Improve Your SEO Ranking Which Is ***Critical*** For Small Businesses Not surprisingly, improving your branding also has an impact on your SEO. Because branding increases insight and expectations about your business, great SEO can work with your business reputation to improve your lead funnel. When a prospective client has a positive sense of what your business is about, SEO on the “right” keywords can amplify the sales journey. [Brand Extract put this the best](https://www.brandextract.com/Insights/Articles/How-Branding-Impacts-SEO/) when describing the symbiotic relationship between branding, SEO and sales, “Brand affects awareness. Awareness drives search. Search impacts [website](https://crownsvillemedia.com/website-development) traffic. Traffic influences revenue.” It’s that simple and that challenging. SEO is complicated in many respects, but a brand that is clear and accessible to the clients its trying to serve always has an easier time when a smart [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) is implemented. ## Conclusion: It’s Time to Find Your Brand As a [small business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website), if your brand is still confusing or not yet mapped out, it’s time to take this work more seriously. That doesn’t mean you invest obnoxiously in branding assets, long before you take that on, you want to get clear about who you are to your customers. Why does the work you do matter? Why does someone need you? Then, the rest makes sense. Branding for small businesses matters. It helps you drive the right traffic to your site and improves your SEO ranking if you are consistent and know precisely what your customers are looking for. By addressing all the areas discussed in this guide, you can create a consistent, visually appealing, and stunning brand that customers will notice, purchase from and eventually become loyal to over time. **Related reading:** [How To Rebrand Yourself If Your Small Business Is Going In A New Direction](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction/) [How To Create Content For Local Landing Pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) > [SEO For Startups: A Comprehensive Plan For Your Business](https://crownsvillemedia.com/seo-for-startups) ***If you have any questions about branding for small businesses, let us know in the comments how we can help you get on the right track to promoting your business successfully. Or [reach out](https://crownsvillemedia.com/contact-us) to speak with our team about your branding needs.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [Why Google My Business Is Important For Therapists (Looking for Local Clients)](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) **Published:** April 24, 2023 **Author:** Melanie Gorman **Content:** Are you a therapist or other practitioner interested in [attracting local clients for your private practice](https://crownsvillemedia.com/local-seo)? One of the most powerful tools available today is Google My Business (GMB). Read on for an introduction to GMB, including step-by-step instructions to get started. Table of Contents [Toggle](#) - [What Is Google My Business (GMB)?](#What_Is_Google_My_Business_GMB) - [The Importance of GMB for Therapists](#The_Importance_of_GMB_for_Therapists) - [Benefits of GMB to Find More Clients](#Benefits_of_GMB_to_Find_More_Clients) - [A Word About Google My Business Reviews](#A_Word_About_Google_My_Business_Reviews) - [How to Set Up Your Google My Business Profile ](#How_to_Set_Up_Your_Google_My_Business_Profile) - [Set Up Google My Business to Gain More Therapy Clients](#Set_Up_Google_My_Business_to_Gain_More_Therapy_Clients) ## What Is Google My Business (GMB)? GMB is essentially a business listing that is embedded in Google’s search engine. When a client starts looking for a therapist either by name or by using keywords plus the phrase “near me,” they are directed to [local businesses at the very top of the page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that match their search. GMB works with the global positioning system or GPS on your phone or computer and that helps search engines to deliver the “best options” for your query back to you. Because your Google My Business listing is embedded into Google Maps, users can find and locate nearby businesses across the US and Canada (and many other places around the world). And, you’ve probably used GMB many times before. One common example is when visiting a new town and looking up local coffee shop or restaurant options. Whether you use Google itself or you open Google Maps, which was the [most downloaded navigation app](https://www.statista.com/statistics/865413/most-popular-us-mapping-apps-ranked-by-audience/) in 2022, and simply type in what you’re looking for, both deliver the local results you’re looking for. In addition to details like hours, phone number, and website, GMB profiles also include customer ratings and reviews. This information is invaluable from a social listening perspective. It provides real time feedback, both for business owners and potential customers. ## The Importance of GMB for Therapists As a therapist, you know the value of your phone ringing. Prospective clients often use Google, Bing, and other search engines to locate therapists in their community. This is especially true if your client doesn’t have a friend or family member in therapy to refer them to someone for support. It’s also very important to have a viable lead source if you’re not accepting insurance payments. This is perhaps one of the most [common reasons why therapists hire us](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) to manage their listing, they want their GMB listing to show at the top of search results. When this happens, your practice has the best opportunity to be in front of clients who are open to cash-pay options. ### GMB offers potential clients information to get their initial questions answered, such as: - How far away from you are they? - Do you offer virtual services? - How would they navigate the drive or train/bus, with turn-by-turn directions? - Is your business reputable and legitimate? - Do you have a website and other info so they can read about you before reaching out? - What is your practice style and areas of expertise? - And most importantly, can you help them based on their individual needs? ## Benefits of GMB to Find More Clients There are countless potential benefits to GMB. Here are just a few: - New potential clients can see that you exist, and where! - Searchers can view all the important information about your business in one place, at a glance - More people seeing your listing means more chance for sales, referrals, and partnerships - Ratings and reviews showcase how great of a professional you are, building credibility - Reviews boost local SEO (search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo), where you pop up in searches online) - Community engagement opportunities - It’s free ## A Word About Google My Business Reviews As a therapist, we know that you can’t ask for reviews. Most therapists are not able to do this as a practice value and for ethical reasons. But, it is a part of the GMB service. You can’t turn it off, nor can you remove a negative review once one is published, so you want to know this going in. You can, however, ask for reviews on non-therapy services like psycho-education, course, trainings, lectures, webinars, coaching and other education-based services you offer. You can also get peer-reviews just like you do on [Psychology Today](https://crownsvillemedia.com/psychology-today-profile-tips). And, people LOVE reviews. They are one of the strongest drivers for sales when you’re prospecting your services to strangers. In translation, when you’re offering [therapy to clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords) who don’t know you or were not referred to your practice. If your worry about GMB is related to reviews, don’t let that stop you. Should a negative review get posted, we can support you with strategies to manage it. That said, if this has happened to you, you don’t want to wait. This is an important time to act so you show your attention to your clients and your online reputation. Reach out today if you need support with a negative online review. ## How to Set Up Your Google My Business Profile Let’s get a little more specific about how to get started with GMB. Follow these steps for the nuts and bolts of setting up your profile. ### 1. Create a Google account You may already have a Google Business account. If not, [sign up for one](https://www.google.com/business/). You can also create a second account for your business if you’d like it to be separate from your personal account. Follow the sign up instructions in the link above or [reach out if you need help](https://crownsvillemedia.com/contact-us). Once your initial account is set up, here are a few tips to get you moving along. Try to include the main keyword in your [business name](https://crownsvillemedia.com/mental-health-business-names). For example, instead of something general like “Miss Betty’s Office,” go with “Miss Betty’s Psychotherapy Office.” This detail will help people find you and boost your SEO later. Next, you will be prompted to choose a category for your business. Common categories for therapists include “psychotherapist,” “mental health service,” “mental health clinic,” “counselor,” and “psychologist.” If you already have a Google Business account but have not claimed it as yours yet, or someone else has claimed it, you’ll need to request ownership of the business profile. ### 2. Verify your GMB profile Verifying your GMB profile means proving you own the business. It used to be more complicated, but now most people only need to provide a phone number. Google will send a confirmation code to your phone. Once you enter it, you’re good to go! Your listing should go live automatically. If phone verification doesn’t work, there are other ways to do it, including via email, video, or by returning a postcard Google mails to you. Read more about [the details here](https://support.google.com/business/answer/7107242). There are cases where GMB profile verifications are not granted because someone else already claimed it (this could be a prior business partner or employee, for example). Google offers you the option to request access to the current listing, which gives the other person three days to respond. You have various other options too, including requesting to verify that this business profile is in fact yours (not theirs). You can do verification as the last step in the GMB process if you prefer. But keep in mind that in order for your listing to go public, you usually need this part to be complete. ### 3. Complete your profile with accurate and detailed information Fill out every section of your GMB profile, with detail and thoughtfulness. The more specifics, the better. Prospective clients want to see if working with you would be a fit. You have 750 characters for your practice description, so make them count. Speak directly to your [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) and include your specialties and experience. You will be asked to type in your physical address. If you select no/opt not to, Google will prompt you to enter up to 20 service areas where you practice. Add all of them to maximize visibility. If you have a website, definitely add it. Also enter your phone number (the one you use for your business/clients, that matches the one on your website or other business materials). ### 4. Add photos to your profile Photos are compelling, and always capture attention online. As a therapist, it’s especially helpful for potential clients to see your face. Include at least one clear photo of yourself in your GMB profile. You might also consider adding photos of your office, neighborhood, brand personality, or therapeutic philosophy. If you have a logo, add that too. ### 5. Share special offers and updates Posting timely updates and offers in your profile tends to bring more engagement. Thus, you have a higher chance of people booking therapy sessions. You could offer 15 percent off a first session or package for those booking by a certain date. Or, you can share about an upcoming event, promotion, or partnership. ## Set Up Google My Business to Gain More Therapy Clients Well done! You’ve gotten through the bulk of setting up your GMB profile. This is an important step in your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide). You will start attracting more local people, and therefore be able to help more people in your community. Hopefully this is your mission, and it’s a win-win for everyone. As you start to meet more nearby people and clients, you can also track the data in GMB. Check the “profile strength” and performance sections of your GMB account. Once your GMB page is complete, it’s a great idea to send traffic to the local landing page(s) on your website. You can learn more about [landing pages for your practice here](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles). *Want further support with Google My Business or other marketing strategies? [Contact us](https://crownsvillemedia.com/contact-us) for a free website audit today.* ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Local SEO --- ### [The Benefits of Link Building For SEO](https://crownsvillemedia.com/benefits-of-link-building-for-seo) **Published:** March 27, 2022 **Author:** Melanie Gorman **Content:** When it comes to digital marketing, one single strategy rarely works for all of the marketing you need to do. Branding and advertising can work in a tight partnership together, but only when clients actually know who you are. When it comes to SEO, building your reputation comes down to writing lots of high quality content so the world sees the evidence of your authority. But your authority is significantly amplified when you have inbound links coming to your website *from* other quality sites. In a sense, link building strategies are akin to popularity strategies on the playground. If you want other people to like you, you have to be worthy of their trust. Table of Contents [Toggle](#) - [That is the fundamental benefit of link building for SEO: positive link building builds your professional reputation.](#That_is_the_fundamental_benefit_of_link_building_for_SEO_positive_link_building_builds_your_professional_reputation) - [What Is Link Building?](#What_Is_Link_Building) - [The Benefits of Quality Link Building For SEO & Your Brand](#The_Benefits_of_Quality_Link_Building_For_SEO_Your_Brand) - [How Can I Begin My SEO-Focused Link Building Strategy?](#How_Can_I_Begin_My_SEO-Focused_Link_Building_Strategy) - [Now That You Know These Link Building Benefits, It’s Time To Get To Work](#Now_That_You_Know_These_Link_Building_Benefits_Its_Time_To_Get_To_Work) ## That is the fundamental benefit of link building for SEO: positive link building builds your professional reputation. Consider that when another website links to your content, it’s as if they are giving you the nod of authority. Their link to your content signals to Google (and other search engines) that your content is of high value, reputable and trustworthy. The goal of a link build strategy is to encourage other reputable sites to link to your content. That means, you have to have high quality content. It doesn’t mean you need a lot of content, you need GOOD content. So let’s dig into the basics to begin… ## What Is Link Building? Link building is a mindset and a strategy that encourages other [websites to link back](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) to yours for the purpose of mutual benefit. For example, let’s say that you run a fashion magazine. On your website, you have articles about the latest fashion trends. A fashion blogger might link back to your website to show they are “in the know” about what’s hot and trendy. By linking to you, that blogger removes the need to create that same content on their own and they still get the reputation benefit. Link [building as an effective SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) tool benefits the “linker” as much as the “link-e. As you explore link building, it’s crucial to remember that the goal of greater trust and authority only come when you engage in “white hat” link building. This kind of work is fully above board and doesn’t involve any nefarious practices. With white hat link building, your reputation can soar. Here are some of the many benefits of using link building for your brand. ## The Benefits of Quality Link Building For SEO & Your Brand ### Improve Your Site Traffic One of the first (and best) benefits of link building is improving your site traffic, sometimes dramatically. With link building, you get more qualified traffic and potential customers coming to your site because their interest in your business is already in process before they make it to your website. Consider that fashion blogger’s article mentioned above. If that same [business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) had a store selling t-shirts and they were quoted on a fashion magazine’s site for selling “trendy t-shirts”, the person who clicks is likely already in the market for a new t-shirt. With related links on other websites, strangers learn about your business/products and when they click to your site, they are closer to being ready to buy. This per-qualified lead is as good as advertising when done right. ### Network In Your Niche Another significant benefit is that you can network within your niche. For example, let’s say on your fashion blog you specifically talk about fashion for moms. With this in mind, you can find other mom/fashion blogs or websites that tailor to specific needs within your exact market. When you find this site, reach out to that website and share your content that is related to something they have published. Offer your article as a “backed up” or referenced topic that compliments their article. Often websites will link to your piece to lend heightened credibility to their own article. Don’t worry if you’re shot down a few times, just keep trying. Soon, you’ll get the practice you need and land a link or two in no time. ### Gain Better Search Results You can also gain better search results. With related links in other website’s articles, potential clients are able to find you on different platforms and networks. For many brands, this is crucial for getting more visibility, attention and improving profitability. ### Improve Your Bounce Rates If you apply proper white-hat link-building strategies, you will often see a change in your bounce rate. People who lack good [SEO strategies](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) and link building strategies often see poor bounce rates because they are not connecting to their core audience. Ideally, content that is [SEO optimized](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) and aligned with your customer’s buying habits will keep your customer’s attention longer. This usually result in more clicks into the website. ### Build Your SEO Score Link building is one of the essential parts of search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo). When you improve your link building strategies, you will see a significant benefit in terms of your search engine optimization scores. This will impact your pages and articles growing higher in search and it will cause your competition to sit up and take notice. Notable companies, customers, and competitors will also see your work. This is true even if your search engine optimization is at its lowest. Especially for clients with this challenge, white hat link building is still one of the best ways to build long-standing SEO. ### Make Your Brand an Authoritative Voice In Your Industry White hat link building can quickly put your brand in the front of your industry, making you an authority figure. What better way to stand out than to have other people sharing your content with several of their customers? Make your brand an authoritative voice within your industry easily by employing proper link-building strategies in your content. ### Grow Your Social Media Following One of the great benefits of link building in SEO is that you will eventually grow all your business communities, including your social media following. Link building seems like a match made in heaven for social media. Why? Because the second you see that your website is linked to in someone’s article, you are motivated to promote that content on social media. You can even give the company a shout-out or thanks for including you. Isn’t that the heart of being social? ## How Can I Begin My SEO-Focused Link Building Strategy? Now that we have covered the benefits of link building in SEO, you might ask yourself: how can I make this happen? What are the steps to master link building? Let’s start with a few things that can help you create great content and receive these crucial benefits from link building. ### Guest Blogging [Guest blogging](https://neilpatel.com/blog/guide-to-guest-blogging/) is one of the best ways to begin building quality backlinks. By sharing your content on other people’s websites, you gain both reputation and authority. Just be sure to get that link in there back to your own website! With guest blogging, a volume approach is good, but a diverse one is better. Each individual backlink matters, so being spread across many sites is better than having many links on only one site. The goal here is diversity and quality [backlinks to your website](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) from other high level domains. Do some research and find out what sites might be best for you to share your expertise with. You can always look in the site’s footer for links like “write for us” or “share your post” as indicators that a website offers guest blogging opportunities. If you don’t see this, don’t be discouraged, email the site manager using the information in the contact form to see if the website offers guest blogging opportunities. ### Write Great Content There’s nothing worse than knowing how to use link building but being unable to see the benefits because your content is poorly written. Focus on creating quality content. Less is more here. It’s better to have one great article than 5 poorly written ones. Once you have your masterpiece, you can use these link building strategies to your advantage. Just remember, when it comes to SEO, [content is the foundation for your SEO goals](https://crownsvillemedia.com/does-blogging-increase-seo). Your link building is the cherry on top to help you stand out but it only works if the content is good. Do your research so you know what your [ideal client](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) is looking for, then you can feel assured your content will strike gold. ## Now That You Know These Link Building Benefits, It’s Time To Get To Work With so many benefits of link building in SEO and white hat link building ideas, you can implement these strategies in your content and your brand. White hat link building is crucial to your SEO strategy, so don’t be fooled by false promises of quick wins for poorly written content or from link farms. While hat SEO is the key to a long lasting future online. It will change your visibility within your industry and with your prospective clients. **Other related articles:** [6 SEO KPIs That You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [How To Create Content For Local SEO](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) ***Need help getting started, [reach out today](https://crownsvillemedia.com/contact-us) to schedule a [complimentary SEO audit](https://crownsvillemedia.com/free-seo-audit-consultation) for your website or discuss with our founder Melanie Gorman how you can kick start your SEO str*a*tegy today.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Footer SEO: How To Leverage Your Footer For Better Results](https://crownsvillemedia.com/footer-seo) **Published:** March 13, 2026 **Author:** Melanie Gorman **Content:** Footer SEO is the strategic utilization of your website’s footer – the bottom section of your web page – to enhance your Search Engine Optimization (SEO). It involves the placement of vital information, links, and keywords in your footer in a structured and user-friendly way. Your footer is a very often “underutilized” piece of real estate on your website. It can house your site navigation, secondary information, and legal info – all while adhering to your [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). Not to mention that most people know that if they can’t find something on a website, they can usually get what they need in the footer. That means, it’s the ideal place to put all of the links that are important to your business. And most importantly, to include links to your service pages and your contact and calendar pages. By optimizing your footer, you can significantly improve your [website’s visibility](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026), user engagement, and overall ranking in search engine results. It’s a secret weapon that far too few people use and one you can change in as little as 5-minutes. Table of Contents [Toggle](#) - [The number of links in your footer should be carefully considered.](#The_number_of_links_in_your_footer_should_be_carefully_considered) - [When it comes to linking for SEO in your footer, the primary focus should be on your most important and informative pages.](#When_it_comes_to_linking_for_SEO_in_your_footer_the_primary_focus_should_be_on_your_most_important_and_informative_pages) - [Examples Of Well Designed Footers And Links ](#Examples_Of_Well_Designed_Footers_And_Links) - [Common Misuse Of Footer Links](#Common_Misuse_Of_Footer_Links) - [How To Use Keywords In Your Footer SEO Strategy](#How_To_Use_Keywords_In_Your_Footer_SEO_Strategy) - [Should I Add My Logo To The Footer Of My Website?](#Should_I_Add_My_Logo_To_The_Footer_Of_My_Website) - [Should I Add Social Media Links To My Footer For Better SEO Results?](#Should_I_Add_Social_Media_Links_To_My_Footer_For_Better_SEO_Results) - [Footer SEO Tips](#Footer_SEO_Tips) - [Are There Any Links To Avoid Adding To My Footer If I Want Good Footer SEO?](#Are_There_Any_Links_To_Avoid_Adding_To_My_Footer_If_I_Want_Good_Footer_SEO) - [Footer SEO (FAQs)](#Footer_SEO_FAQs) ## The number of links in your footer should be carefully considered. While there’s no definitive rule, it’s generally advisable to include between 5 and 15 links in your footer. This ensures you have plenty of navigational options without being overwhelmed. However, remember that quality trumps quantity. Each link should serve a clear purpose, be it for your navigation, providing essential information, or aiding in your SEO efforts. ## When it comes to linking for SEO in your footer, the primary focus should be on your most important and informative pages. - Your *About* page. This page offers readers and search engines insight into who you are and what you stand for. - Your *Service* pages. These pages are critical for your footer as they link readers to what they can buy from you. Even [websites](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) that have active referral networks that don’t “need” SEO to drive clients or businesses should not miss out on this vital place to link up to your services. - Your *Blog* so readers can easily find your latest blog, showcasing your expertise and providing a legitimate reason to visit your website often. - Your *Events* page so it’s simple to locate where you’re presenting, speaking or offering classes. - Your [Contact page](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) so it’s easy for clients to get in touch with you. - Your *Calendar* offers [online scheduling so clients](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) don’t have to search for how to schedule a session with you. - Your *Newsletter* so readers can become subscribers easily. In addition to these pages, many clients also include their legal pages like a [privacy policy](https://crownsvillemedia.com/cookie-policy), good faith estimate if you’re a therapist or a cookie policy. Remember, it’s not just about crowding your footer with links, it’s about strategic placement of critical [resources to boost your SEO](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday/) and enhance your user experience. ## Examples Of Well Designed Footers And Links A thoughtfully designed footer can elevate your website’s user experience while supporting your SEO strategy. Below are examples of websites that excel in footer design, showcasing functionality, visual appeal, and SEO-friendly elements: ### Apple [Apple’s footer ](https://www.apple.com/)is clean and highly structured. It includes links to essential pages, such as About, Careers, and Support, and of course, the store… along with legal disclaimers and copyright information. There is a lot going on here but it’s still relatively easy to find what you’re looking for. ![Apply store footer 31226](https://crownsvillemedia.com/wp-content/uploads/2026/03/image-1024x603.png)### HubSpot [HubSpot’s footer](https://www.hubspot.com/) features organized sections with categories such as popular features, free tools and partners. The footer includes their contact information and a live chat link, which is great for engagement. Additionally, their use of keywords in link anchor text aligns perfectly with [SEO best practices](https://crownsvillemedia.com/seo-for-therapists-online-practice), driving search engine visibility without overwhelming the user. ![Hubspots footer 31226](https://crownsvillemedia.com/wp-content/uploads/2026/03/image-1-1024x416.png)### Psychology Today [Psychology Today’s footer ](https://www.psychologytoday.com/us)is concise and straightforward. It balances branding with usability, offering links to [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) and customer support. It also incorporates a call-to-action encouraging users to find the specific mental health services they are looking for. In this image, we also see that we’re in the US version of their website, an important feature if you offer services in different countries. ![](https://crownsvillemedia.com/wp-content/uploads/2026/03/image-2-1024x243.png)### Marriage Quest [Marriage Quest’s footer ](https://marriagequest.org/)stands out because it’s offering both insight into the services offered, but also a deeper look into the more nuanced challenges their clients are facing by showing the blog. Quick links helps the user find what they need, but if they are not quite ready to hire the team, there are alternative ways to stay connected to the brand. ![](https://crownsvillemedia.com/wp-content/uploads/2026/03/image-3-1024x386.png)## Common Misuse Of Footer Links A well-optimized footer can enhance your website’s SEO, but misusing footer links can lead to issues that hurt rankings and user experience. ### Here are some common mistakes to avoid: - **Broken Links** – Broken links in your footer can frustrate users and negatively impact your SEO. Search engines crawl your footer links, and if they encounter errors, it signals poor site maintenance. Regularly audit your footer to ensure all links are functional. - **Too Many Links** – Overloading your footer with [links can dilute their SEO](https://crownsvillemedia.com/dofollow-vs-nofollow-links) value and overwhelm users. While it’s essential to include primary links, having too many can create a cluttered appearance and reduce their effectiveness. Focus on quality over quantity by prioritizing high-value links relevant to both users and search engines. - **Visually Displeasing Design** – A cluttered or disorganized footer can leave a bad impression. Poor formatting, inconsistent fonts, or mismatched colors can make your footer look unprofessional, which undermines trust and usability. A well-designed footer should complement the rest of your website. [As an emerging consideration](https://localseohustlers.com/threads/how-to-get-cited-on-ai-and-large-language-models-like-chatgpt.1106/), note that large language models (LLMs) such as ChatGPT and other AI-tools are increasingly trained on or reference publicly available web content. To increase the chance your site content (including the footer) is considered authoritative by such systems, avoid low-quality or duplicate links, ensure your footer content is well-structured and accessible, and treat your footer as part of your broader content ecosystem rather than solely a navigational afterthought. ### Negative user experience If your footer fails to meet user expectations, such as including irrelevant links or lacking a clear structure, it can lead to a poor user experience. When users struggle to find key information, they’re more likely to leave your site, increasing bounce rates and harming SEO. ## How To Use Keywords In Your Footer SEO Strategy To effectively use keywords in your footer, you first need to identify the right ones. Use [SEO](https://crownsvillemedia.com/seo-for-startups) tools like SEMrush or Moz to pinpoint the most relevant keywords for your business. Once you have identified the keywords, incorporate them organically in the links and descriptions in your footer. For instance, if you are a bakery specializing in vegan pastries, instead of just “Menu,” you can use “Vegan Pastry Menu” in your footer link. Your SEO keywords can also be integrated into your footer’s alt text, your page title, meta description, and even your URL. All of these support your footer SEO strategy in a smart way. Think about how both people and search tools read your footer. Keep the wording clear, use plain language for your links, and make sure everything you include is easy to find and understand. That clarity helps search engines, and even AI tools, know what your business does. Just remember that keywords need to be used organically, not stuffed in. That kind of behavior can cause search engines to become confused about your site and even penalize you if the behavior is too egregious. ## Should I Add My Logo To The Footer Of My Website? Absolutely, yes! Adding your logo to the footer of your website is a great move for several reasons. First, it reinforces brand recognition. Every time a visitor navigates your site, they’ll see your logo, ingraining it in their memory and associating it with your high-quality content and services. Second, it lends an aspect of professionalism and credibility to your site. Having your logo at the footer shows that you are proud of your brand and stand behind your services or products. Finally, you can link your logo back to your homepage, providing an intuitive way for visitors to navigate back. So, not only does a footer logo enhance your branding, but it also improves user experience. ## Should I Add Social Media Links To My Footer For Better SEO Results? Yes to this as well! Incorporating social media links in your footer is an excellent way to boost your social media reach, but it’s more of a branding play vs an SEO one. Keep in mind that your social links take visitors OFF your website. It’s wise to have them, but in terms of how they help your SEO, the jury is out. Social media platforms are a fantastic way to showcase your brand’s personality and engage with your audience through interesting updates, promotions, or customer feedback. This two-way interaction can result in deeper brand loyalty and awareness. My suggestion is to add them, but don’t waste precious real estate on social media links if you need the space to link to your service pages. Those links are far more [important to your SEO than social media](https://crownsvillemedia.com/social-media-inbound-marketing) links. ## Footer SEO Tips To maximize the SEO potential of your footer, keep these practical tips in mind: 1. **Ensure All Links Are Hyperlinked –** Every link in your footer should be clickable and direct users to a functional page. Avoid placing plain text that appears to be a link but doesn’t lead anywhere. This practice improves both usability and SEO by ensuring that every link provides value. 2. **Use External Links Wisely** – If your footer contains external links, ensure they open in a new browser tab or window. This prevents users from leaving your site entirely, encouraging them to return after exploring the external resource. Losing visitors to poorly managed external links can harm your conversions and engagement. 3. **Keep It Mobile-Friendly** – A mobile responsive footer is crucial for mobile users. Use clear typography, proper spacing, and an intuitive layout to ensure the footer remains accessible and easy to navigate on all devices. 4. **Regularly Audit Your Footer Links** – Conduct periodic reviews to ensure your footer links are functional, up to date, and relevant to your audience. This proactive approach maintains trust, supports SEO, and keeps your website professional. You can also add in new links to time sensitive events or other details that are not permanent features of your business, but ones you want the public, Google and AI to know about. You can use [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) and Google Search Console to track the pages visitors click most often from your footer. These insights show whether your footer links are helping people (and search engines) find what matters most on your site. Over time, you can use this data to adjust your footer links or layout for better results. By following these tips, you can transform your footer into a powerful SEO tool that drives traffic and supports a seamless user experience. ## Are There Any Links To Avoid Adding To My Footer If I Want Good Footer SEO? Yes, there are. While optimizing your footer with relevant links is advantageous, there are certain types of links you should avoid for better footer SEO results. These include: - **Low-value links:** Because space is limited, don’t flood your footer with everything from your navigation. Instead, consider not linking in the footer to pages that offer minimal value to your users. You really want to think like a consumer of your website when deciding what to include and if you have pages that are either rarely visited or not part of your onboarding/funnel process for new clients, consider leaving those off of your footer. - **Duplicate links:** Only include a link in the footer one time. Adding it more than once doesn’t improve your SEO and can frustrate users by making your footer appear cluttered and confusing. - **Off-site links:** While there can be exceptions, such as to your main social media pages, as a general rule, you want to keep users on your website for as long as possible. Linking to other sites can encourage users to exit your site prematurely. Remember, every element of your site can support your overall SEO strategy so think wisely about your footer. Afterall, it’s on every page of your website so it should be of service and useful to your customers. ### **How AI Is Starting to Notice Your Website** AI tools like ChatGPT and other search assistants are beginning to pull information from public websites to answer people’s questions. That means your footer, which appears on [every page](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists/), can help these tools understand what your business does and why it matters. Keep it simple and professional: link to your most important pages, use clear wording, and make sure your footer looks clean on every device. Think of it as part of your digital reputation, something that represents you wherever your website appears online. By thinking about your footer as a high-value SEO target that’s designed with your user’s experience in mind, you will make the best decisions about what to include, and what to leave off. This ensures that your footer will act as a useful navigational tool to enhance user experience while also supporting your SEO strategy. ## Footer SEO (FAQs) ### What is Footer SEO and why is it important? Footer SEO refers to the practice of optimizing the footer section of a website to improve search engine rankings. It is important because the footer appears on every page, making it a strategic location for placing key information, links, and keywords that can help with site visibility, user engagement, and overall search rankings. ### How many links should I include in my footer for the best SEO results? While there is no strict rule, having between 5 and 15 links in your footer is generally recommended. This range allows for a good balance between providing enough navigational options and avoiding overwhelming users. The focus should be on the quality and relevance of the links rather than the quantity. ### Which types of links are most beneficial for Footer SEO? The most beneficial links for Footer SEO are those that lead to your most important and informative pages, such as the About page, Service pages, Blog, Events, Contact information, and Calendar. Including a sitemap and legal pages like privacy or cookie policies can also be advantageous. ### Can I use keywords in my footer for SEO, and if so, how? Yes, you can use keywords in your footer to enhance SEO. It’s essential to choose the right keywords using SEO tools and integrate them naturally into your footer links, alt text, page titles, meta descriptions, and URLs. The key is to use them organically and avoid keyword stuffing, which can negatively impact SEO. ### Are there any types of links I should avoid in my footer? It’s wise to avoid links to pages that are not really part of your customer experience. Only the most important links should be in the footer. This helps separate the “main” pages of your website from everything else and tells Google and AI an important way that you think about your site. Footer links are crucial and you want to be discerning when picking the links you add. ### Should you add your sitemap to your footer? You can, but it’s not necessary. Your sitemap should be indexed independently and it doesn’t need to be in the footer for Google or AI to find it. I tend to preserve the footer space for things that are more important to my website visitors. Your sitemap isn’t needed there as well. ### How does Google crawl footer content? The same way it crawls the rest of your site… using the HTML on the page, Google reads the copy, links and anchor text (the written words a link is attached to) and tracks clicks and traffic to those links. ### Is it good to put my NAP (name, address, phone) in the footer? Absolutely it is. Your customers need a quick and easy way to find your business and adding it to the footer is a very user friendly way to ensure customers can find you and connect when they’re ready. We add this to every website web build, this one included! Need help with your footer SEO, have questions about [what to keep in your website redesign](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) or need to update your website in general? Reach out for a [complimentary consultation today](https://crownsvillemedia.com/contact-us). Updated: 3/12/26 [Reach out for a complimentary consultation with our team!](https://crownsvillemedia.com/contact-us) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [What’s Better? A Pretty Website Or Website Designed To Convert Clients?](https://crownsvillemedia.com/website-design-that-converts) **Published:** May 6, 2026 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Learn what your clients actually need to close the deal](#Learn_what_your_clients_actually_need_to_close_the_deal) - [Why Most “Beautiful” Websites Don’t Work](#Why_Most_%E2%80%9CBeautiful%E2%80%9D_Websites_Dont_Work) - [Your Website Should Look Good, But It Also Has A Job To Do](#Your_Website_Should_Look_Good_But_It_Also_Has_A_Job_To_Do) - [When Images Take Over The Story](#When_Images_Take_Over_The_Story) - [Google & AI Need Words To Understand Your Website](#Google_AI_Need_Words_To_Understand_Your_Website) - [Beautiful Website, But No Traffic? Here’s What’s Missing](#Beautiful_Website_But_No_Traffic_Heres_Whats_Missing) - [The Two Business Models Most People Don’t Realize They’re Choosing Between](#The_Two_Business_Models_Most_People_Dont_Realize_Theyre_Choosing_Between) - [SEO Is Like A Root System](#SEO_Is_Like_A_Root_System) - [What Website Design That Converts Actually Needs](#What_Website_Design_That_Converts_Actually_Needs) ## Learn what your clients actually need to close the deal There is nothing wrong with wanting a beautiful website. In fact, the visual part of your website matters a lot. Your website should be attractive and it should represent your brand well. Ideally, your [website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) should feel like the kind of place where your prospective clients, customers, or patients can recognize themselves and say, “Yes, this feels like it might be for me.” But there is a difference between a pretty website and a website design that converts. And that difference usually comes down to whether the design is supporting the story or getting in the way of it. ## Why Most “Beautiful” Websites Don’t Work A pretty website can absolutely help someone feel comfortable with you. Your logo, your colors, your photos, and your layout all matter because they create an immediate emotional impression. The problem starts when the website becomes so visual that the visuals overtake the storytelling. When that happens, the site may look polished, but it may not actually help people understand what you do, who you help, why it matters, or what they should do next. That is where “pretty” and “converting” start to become two different things. ## Your Website Should Look Good, But It Also Has A Job To Do A strong visual brand starts with getting clear. Your logo should be easy to understand. It should give people some sense of what you are getting at and what your business is about. The colors in that logo often lay the foundation for the [color scheme across the rest of the website](https://crownsvillemedia.com/how-to-pick-the-right-colors-for-your-website), so you want to feel comfortable with them. You also want the whole visual experience to feel inclusive of the business you want to attract and the kinds of clients you want to work with. But that does not mean the website should be busy, overly detailed, or so visually packed that it distracts from the reason someone came to the site in the first place. People do not come to your website just to admire it. They come because they have a problem, a desire, a question, or a next step they are trying to figure out. The design needs to help them do that. ## When Images Take Over The Story Photos and videos are incredibly important. They help people feel whether they belong on your website. They help a visitor decide, sometimes very quickly, whether you are the right person or business to help them with the problem they are there to solve. But when a website uses so many images that they overtake the story, you run a different risk. If a visitor does not see themselves in the photos you chose, they may decide the business is not for them. They may not say it out loud, but the thought can be as simple as, “I do not fit here. I do not belong here. This is not meant for me.” That is why image choice matters so much. The pictures on your website are not just decoration, they are part of the storytelling. But they cannot be the whole story. ## Google & AI Need Words To Understand Your Website Here is the part that is easy to miss: images may speak to people, but they do not tell the full story to Google or to AI search tools. The story comes through the words on the page. When your website leans too deeply into imagery, whether that is photos, videos, or a combination of both, the risk is that Google cannot really interpret what you are trying to say. There simply may not be enough words on the page for the search engines to understand who you help, what you offer, where you are located, and what problems you solve. In lay terms, SEO is not driven by imagery. SEO is driven by words. That does not mean your site should be ugly or text-heavy in a clunky way. It means the words and visuals have to [work together](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles). The visuals help humans feel something. The words help humans understand something, and they help Google understand it too. ## Beautiful Website, But No Traffic? Here’s What’s Missing If your website is super pretty but light on meaningful content, your marketing plan has to compensate for that. In practical terms, that means you become more dependent on pre-selling people before they ever get to the website. And the most direct way to do that is through running [Google ads](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) You can advertise a beautiful, highly visual website. Ads can send traffic to it. Networking can send traffic to it. A referral source can send someone who already trusts you to it. But if the website itself does not have enough content for Google to understand and rank over time, you are less likely to acquire sustained organic traffic. That means you keep needing to feed the site attention from the outside in terms of [Google Ads](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) or networking and usually, that attention costs money, time, or both. ## The Two Business Models Most People Don’t Realize They’re Choosing Between This is where the strategy gets clearer. One model is that you run advertising regularly to get the clients, customers, or patients you need. That may include Google Ads, social ads, referral relationships, networking, or some combination of all of those things. The other model is that you build lead generation through content over time. That means writing articles, building strong service pages, answering real questions, and giving Google enough words and context to understand what your business does. Over time, that content helps create sustained organic traffic. Most businesses use some combination of both, especially in the beginning. Ads can help when you need leads now. Networking can help. Referrals matter. But over time, many [business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) want to back off of running ads constantly because they do not want to be fully dependent on paid traffic forever. That is where SEO-focused content becomes so valuable. ## SEO Is Like A Root System SEO is driven by words and if you want sustained traffic to your website, you have to grow your SEO and cement it. If you build your site around strong content, useful articles, and enough words on the page for Google to understand your business, you are growing deeper roots. Those roots take time to develop, but they help create a more stable online business over time. A website that is beautiful but thin on content is more like a tree with surface-level roots. It may look good for a while, but it requires constant attention. You have to keep nurturing it, keep feeding it traffic, keep paying for visibility, and keep pushing people toward it because it does not have the same organic foundation underneath it. That is why pretty websites often need to be redone, reworked, or propped up again and again. It is not because beauty is bad. It is because beauty without content does not create the same deep root system. ## What Website Design That Converts Actually Needs [Website design](https://crownsvillemedia.com/website-design-for-therapists) that converts can still be beautiful. It should be beautiful. And it should feel polished, clear, on-brand, and emotionally aligned with the people you want to reach. But underneath the visuals, it also needs enough substance to do the job. It needs clear messaging, strong service pages, useful words on the page, and content that tells the story of who you are and the clients you serve. It needs to help the right person feel seen, while also helping Google and AI understand why your business should show up in search results. That balance matters. If someone is already sold before they get to your website, a pretty site may be enough to reassure them. But if you are trying to reach people who are still searching, comparing, learning, and deciding, you need more than visual appeal. You need content that helps them find you in the first place. You do not have to choose between a beautiful website and website design that converts. The best websites are both: visually appealing, on-brand, and deeply rooted in content. But if your website is all visuals and very few words, it is probably going to be harder to build sustained organic traffic. You may find yourself relying more heavily on ads, referrals, and constant outside effort to bring people in. A pretty website can make a strong first impression. A content-rich, SEO-focused [website can keep](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) working for you long after that first impression happens. And if you want people to discover you through Google, AI, or organic search, your [website needs](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs) to tell a story in the language those systems understand. That language is words. Want website design that converts without losing the beauty of your brand? [Crownsville Media builds websites](https://crownsvillemedia.com/contact-us) with strong visuals, clear messaging, and SEO-friendly content that supports long-term growth. Set up a consultation today. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Q&A With Melanie Gorman: New Squarespace Website With Indexing & SEO Problems](https://crownsvillemedia.com/qa-with-melanie-gorman-marketing-seo-budget) **Published:** May 20, 2026 **Author:** Melanie Gorman **Content:** > Dear Melanie, I recently had a website created on Squarespace with a web designer who set up the basic SEO but digging deeper, I see that there are some issues with google and I’m not getting any leads. I am looking to get some help in setting up some proper but basic SEO for my website, but I don’t have a budget for ongoing SEO and I’m wondering what I need now because what I really need are clients. Can you help? The short answer is, of course yes. But, this question highlights an important set of details around what a website can actually do for you, even when it’s fully SEO optimized. It also gets at the heart of why just building a website isn’t a complete marketing package. To use an analogy, your website is like the catcher at a baseball game. It’s there to collect and organize any traffic that comes your way. The traffic is what you gain from your marketing efforts. You may run Google Ads for leads, sign up with a service like Psychology Today, share your point of view on LinkedIn, network with colleagues on a list serve or many other things. Each of those actions sends the ball (in this analogy, that is your potential client) to your website. Once the potential client is on your site, they can navigate around, click to read articles or get to work and schedule an appointment with you. The website’s job is to be available to educate the client when they land there, but the website itself isn’t out in the world building relationships or connecting with potential clients. Like the catcher waiting for the ball to come to him, your website is waiting on potential leads to visit. That means, your website alone will ***never*** be enough to generate the leads required to build a thriving therapy (or other service based) practice. You need to have the other players in the mix sending balls your way. And that, comes from marketing. ## SEO is one piece of the puzzle, but it’s not the full picture. Basic SEO tells Google and AI what you intend the page to be about. Because it’s generated by the website owner, that description can be bias, and Google may not accept your declaration at first blush. The truth is, generating traffic from SEO efforts requires establishing trust. You have to prove to Google that you are who you claim to be which takes time and experience. Visitors have to experience your site, and their behavior of spending time on your pages and clicking around the website tells Google a story. Did it deliver on what the user was searching for? Did the user stick around? Click a few pages? Hit the back button and leave quickly? All of those details matter. Every SEO project revolves around the math of your individual practice. If you’re a website that serves couples and families in Annapolis with issues around anxiety, depression and infidelity, then your math needs to show a concentration of keywords around those areas. If you have a simple website with one page dedicated to each topic, but no blog or other content supporting your main landing pages, each page of your site will be viewed as it’s own mini website. If you want to bring in more clients seeking therapy for depression, you need more content on depression-based topics. Ideally that content is aligned with buying questions people ask when seeking to hire a therapist. This can be articles around “signs normal grief is settling into clinical depression” or “how job changes can lead to a surprising bout of depression.” There are a ton of ideas here… you get the point. Basic SEO, as it’s described here, will help clarify what is being sold on the website and to whom, but that is not enough to generate leads if you’re in a community where there are many therapists or options for care. That’s why marketing matters. You have to connect with potential clients and then, bring them to your website. Organic SEO can lead those curious folks to the website, but only if you have content on the topics they query. That’s why SEO marketers swear by blog writing; it lives on your site forever and can therefore help drive traffic to your site for as long as the content is relevant. If blogging is not your thing, then you’re left with ads and referrals. Both of which are great, but have their own set of costs and details. Whatever you do, there are specific timelines and cost estimates that you want to consider. For many people, the short-term win found in ads is important. They get the leads they need to keep things going. Add in blogging and eventually, you can get off advertising because your [website generates enough business to keep](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) your practice full. I wish there was a simple answer here, but the truth is, basic SEO isn’t enough. What’s needed is a marketing plan that fits your budget and client acquisition goals. For us, every project is unique but there are common variables like budget, lead generation goals and how you want to work that shape the marketing solution. My advice, decide if you have a budget for Google Ads, that will be the fastest route. Once you’re getting some leads, revisit your website and decide if you can start blogging so you are diversifying your website to attract clients naturally. This takes time for sure, but it works. Take a look at [our most recent case study](https://crownsvillemedia.com/case-study-laura-bonarrigo) to see how we do things around here. Hope this helps and here if you need us! ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Marketing with Integrity: What Mental Health Professionals Need to Know About Being Seen in 2026](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-online-visibility) **Published:** July 1, 2025 **Author:** Melanie Gorman **Content:** Let’s be honest, marketing yourself as a therapist or helping professional has always felt complicated. You were trained to hold space, not perform on social media. You learned how to sit with people through their pain, not how to show up in search results. And even if you are ready for more visibility, the online world can feel noisy, fast-paced, and filled with people doing it in ways that just don’t feel like you. But the truth is, visibility does not mean selling out nor does it mean compromising your integrity. When done right, showing up online is an act of service for the people who need your help. This is exactly what I talked about with Ellie McIntyre on a recent episode of *The Conversion Zoo* podcast. Our conversation,[ “How to Market Yourself and Stay Authentic in an AI World,”](https://conversionzoo.com/authentic-marketing-melanie-gorman/) dove deep into what it really means to show up online with both clarity and compassion, especially when AI is everywhere and trust is everything. Table of Contents [Toggle](#) - [Your Website Isn’t About You — It’s About the People Who Need You](#Your_Website_Isnt_About_You_%E2%80%94_Its_About_the_People_Who_Need_You) - [Your Background Is Your Superpower](#Your_Background_Is_Your_Superpower) - [AI Is Not the Enemy](#AI_Is_Not_the_Enemy) - [It’s Also Completely Understandable To Feel Anxious About AI](#Its_Also_Completely_Understandable_To_Feel_Anxious_About_AI) - [Where to Start If You’re Feeling Stuck](#Where_to_Start_If_Youre_Feeling_Stuck) - [This Is Bigger Than SEO](#This_Is_Bigger_Than_SEO) - [Ready to Be Seen for All the Right Reasons?](#Ready_to_Be_Seen_for_All_the_Right_Reasons) ## Your Website Isn’t About You — It’s About the People Who Need You If you’re a therapist, coach, or healer, your online presence is not just a business tool, it’s a bridge. You’re not [selling gadgets or courses](https://crownsvillemedia.com/funnel-building-101) on how to go viral, you’re offering clients a place to safely and securely unpack some of their most challenging moments in life. Your [clients don’t care about your SEO](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) or how many backlinks you have. They care whether your words invite them into the conversation they [know they need](https://crownsvillemedia.com/seo-focused-listicles) to have. This is why authenticity matters more than ever. As Ellie and I discussed, SEO in 2025 is less about keywords and more about emotional connection. People are not typing “CBT therapist near me” anymore. They’re asking, “Why do I feel so stuck?” or “Is it anxiety or burnout?” And with AI, they’re having deeper discussions and getting close to picking up the lead phone and reaching out for help than ever before. ## Your Background Is Your Superpower I didn’t start in SEO or digital marketing, I started out like you getting my degrees and working in community [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice). That background still shapes everything I do, from how I write, to how I train my team, to how I coach [clients through crafting marketing](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) messaging that feels honest and real. If you’ve ever sat across from someone in crisis, you know that words matter, just as nuance and tone matter. That same level of sensitivity is exactly what makes a strong brand voice work. The most effective websites I’ve seen aren’t necessarily the flashiest. They’re the ones that make a potential client say, “This feels like someone I can talk to.” ## AI Is Not the Enemy One of the most important themes we touched on in the podcast was how AI is changing the game and how we can use it without losing ourselves in the process. I don’t see AI as a threat, [I AI see it as a collaborator](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo). It helps me shape my messy ideas into something clear. It supports proposal drafts and helps clients break through the blank-page paralysis. But the soul of the message, that still has to come from you. AI can make your workflow faster but it cannot give you your voice. Your voice, perspective and intention can only come from you and they are the heart of any great marketing message. From [landing page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) copy to blogs and social media posts. Your voice is authentically you, which is why it’s the gatekeeper between good and great content. ## It’s Also Completely Understandable To Feel Anxious About AI I hear it all the time: “Is AI going to replace me?” “Is my content going to feel fake?” “Will I even be needed in a few years?” Fear about AI and its [role within marketing](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) is something we all must face. But I can tell you this, avoidance is not the answer. Curiosity is. That’s the approach I take with my clients. We explore what they want to say, who they want to reach, and how to [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that feels like an extension of their real-world expertise, not a replica of someone else’s. When you [know your ideal client](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) on a psychographic level then we know what they value, what they believe, and what they Google at 2am. That’s how you can meet them with content that feels real. It’s also how trust is built and where relationships begin. ## Where to Start If You’re Feeling Stuck You do not need to be everywhere or do everything. But if you’re ready to grow, you do need to be intentional. ### Here is where I recommend starting: 1\. Get specific about your audience: Think beyond demographics. Who are your clients? What are they afraid to say out loud? What emotional questions are they already searching for? 2\. Let your website reflect your real voice: Your website should not sound clinical or robotic. Your website should sound like you in session which could be warm, grounded, and easy to connect with or educated, calm and precise. Whatever your natural voice is, that is who we should meet on your website. 3\. Choose one channel to focus on: For most helping mental health professionals, that’s your website. Get it right, then consider layering on content, podcast guest spots, or [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media). You do not have to do it all at once. 4\. Use AI as a partner, not a crutch: Let AI help you think more clearly, organize your ideas, or draft early versions of your content. Then bring your lived experience, your story, and your values back into the final version. 5\. Be consistent: You do not [need to blog every](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) week. But you do need to stay present online. A steady rhythm tells search engines, and potential clients, that you are here, that you have something valuable to say and you are worth finding. ## This Is Bigger Than SEO The [reason I work with therapists](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) is simple. You’re brilliant, compassionate, and deeply skilled at what you do. But many of you feel overwhelmed when it comes to tech, content, or SEO. My job is to help you cut through that chaos. Because when your work is more visible, more people get help and that’s the kind of ripple effect I want to be part of. If you take one thing from this article or our podcast episode, let it be this: You do not have to choose between being visible and being authentic. You can use AI and [SEO to grow your practice](https://crownsvillemedia.com/seo-for-therapists-online-practice). And you can do it without ever sounding like anyone but yourself. A huge thank-you to Ellie McIntyre for the invitation to be on *[The Conversion Zoo](https://conversionzoo.com/)*. It was a thoughtful, generous conversation about what really matters in marketing today. You can catch the full episode here:<https://www.youtube.com/watch?v=f1XYw5Ea1Xw> ### Listen to “How to Market Yourself and Stay Authentic in an AI World” - [Spotify](https://open.spotify.com/) - [Apple Podcasts](https://podcasts.apple.com/us/home) - [Meet Ellie](https://conversionzoo.com/about/) ## Ready to Be Seen for All the Right Reasons? Let us help. [Schedule a complimentary consultation](https://crownsvillemedia.com/contact-us "contact-us") with our team today so we can show you a new way of looking at SEO and marketing that is authentically aligned with your goals and your values. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO, Marketing Advice for Therapists --- ### [Which Website Platform Is Best For AI Visibility In 2026](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026) **Published:** January 2, 2026 **Author:** Melanie Gorman **Content:** If you’re a therapist or small business owner trying to build or update a website right now, there’s a good chance you’ve already got a question or two starting with what site to use. Everyone has an opinion about which website platform you should use (WordPress, Squarespace, Wix, Webflow) and now AI has entered the conversation and made it even murkier. You’re not just asking: - *Which platform looks best?* - *Which one is easiest to use?* There’s a newer question sitting underneath these, even if you’re not aware of it. Which website platform actually gives you visibility in a world where AI is summarizing, scraping, and deciding what content gets seen, and still makes sense for your business as it grows? At Crownsville Media, we spend a lot of [time cleaning up websites](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) that were built with good intentions and reasonable choices at the time. Platform choice comes up again and again, not because a platform is inherently “bad,” but because it’s often the only question people know how to ask. When you’re *not* steeped in marketing or SEO, “What platform should I use?” can feel like the biggest part of the decision you need to make, but it’s really only part of the story. Your website platform has to support the marketing endeavors you want to accomplish if you want to be found consistently online. The limits of a particular platform don’t often show themselves until a business starts growing and you are doing the work to market your content. That’s where the real benefits and deficits start to show up. Table of Contents [Toggle](#) - [What “AI Visibility” Actually Means](#What_%E2%80%9CAI_Visibility%E2%80%9D_Actually_Means) - [The Question Clients Are Really Trying To Answer](#The_Question_Clients_Are_Really_Trying_To_Answer) - [WordPress Websites – Flexible, Powerful & Built For Growth](#WordPress_Websites_%E2%80%93_Flexible_Powerful_Built_For_Growth) - [Squarespace Websites – Clean, Polished & Easy To Start](#Squarespace_Websites_%E2%80%93_Clean_Polished_Easy_To_Start) - [Wix – Easier Than Ever, With A Low Cost For Entry](#Wix_%E2%80%93_Easier_Than_Ever_With_A_Low_Cost_For_Entry) - [Webflow – New, Powerful, Precise But Not Always Practical](#Webflow_%E2%80%93_New_Powerful_Precise_But_Not_Always_Practical) - [So Which Website Platform Is Actually Best?](#So_Which_Website_Platform_Is_Actually_Best) - [How Crownsville Media Helps Clients Make The Right Call](#How_Crownsville_Media_Helps_Clients_Make_The_Right_Call) - [Website Platform Choice Is Always Strategic](#Website_Platform_Choice_Is_Always_Strategic) ## What “AI Visibility” Actually Means When people hear about AI visibility, they often imagine tricks (gaming ChatGPT, keyword stuffing for better SEO, or picking a platform because someone online said “AI prefers it”). None of those hacks are actually what make a dent in getting your site to show up better in AI engines and chasing those ideas is where people tend to get stuck. In practice, AI visibility comes down to whether your site is readable, understandable, and trustworthy to AI machine learning. That means your content can be crawled easily, your pages follow a logical structure, and your expertise is easy to recognize. *(This is old-school best-practices for website and [SEO optimization](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results), just an FYI… there’s nothing truly new here.)* Websites that are showing well inside of AI tools like ChatGPT or Gemini are doing so because they have a solid foundation and lots of optimized content that the world is *actually* looking for. They also have a strong niche, point of view, expertise and have been in the game a long time. They are not [writing everything](https://crownsvillemedia.com/seo-focused-listicles) using AI, they are actually doing the work and that matters immensely as the internet becomes more saturated with AI content. When you have something “original” to say, it gets noticed. Right now, it may look like we’re moving away from traditional Google blue links and toward summaries, direct answers, and [cited sources](https://crownsvillemedia.com/citing-sources-seo-ai-discovery), but that is only part of the more sophisticated way consumers are getting information and making more informed decisions. If you want to be cited in AI, you have to prove you’re worth the mention. None of that happens because of a clever hack. It happens because the foundation of the site is solid. This is where website platform choice starts to matter more than most people expect. ## The Question Clients Are Really Trying To Answer Most [therapists and small business owners aren’t trying to become SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) experts. They’re trying to avoid ending up in a situation that’s technically over their heads. They want to save money, not waste it AND they don’t want to be stuck in a website that they cannot manage or upkeep. Many [clients inquire about a website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) upgrade because something in their business has changed. They brought in a new team member, they’re offering a new service, their branding feels “off” or they want to start selling something online. We also hear frequently from people who were sold “subscription” websites as a “cost saver” that turned out to be a more costly investment over time. If your current website is challenging to manage, the question of which platform is the “best” matters. Ideally, we would encourage you to ask which website platform won’t box you in so that in six months or three years from now, you can have a fully functioning website that still works as AI search is evolving. That’s the lens we’ll use moving forward. We want your website to look good on launch day, but we also want it to work for you as your business gains momentum. ## WordPress Websites – Flexible, Powerful & Built For Growth WordPress is often misunderstood, mostly because people talk about it as if it’s one thing. In reality, experiences vary wildly depending on how a site is built and supported. When someone says WordPress feels clunky or overwhelming, it’s usually because the site was overloaded with plugins, built on a poor theme, or handed over without any training. That’s not a WordPress problem, it’s a setup problem. This is one of the most common places we see clients get stuck. ### AI Visibility From an AI and SEO standpoint, WordPress remains the strongest website platform in 2026 for the simple reason that it gives you control where it actually matters. Your code can be super clean, [optimized and discoverable in AI engines](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo). Because niche content matters for AI visibility, it’s important that the organization of your blogs make sense not just for humans reading it, but for the bots that ingest and repurpose it in places like ChatGPT. WordPress allows your developer to structure [pages properly so you can publish long‑form content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) without limits. When it comes to [marketing your therapy practice or small business](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice), publishing content seems to be a “fork in the road” discussion for many of our clients. The two options once your website is built are to either [market your business via Google ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) or via content and AI/Google discoverability. You will have to do one or the other unless you have a robust referral network, the choice is which? Ads cost you money now and the leads go away when you stop running the ads. [Blogging or content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) marketing can live on LONG after your content is published, but there is a longer lead time to bringing in sufficient traffic. Most people do a mix of both. But if you want to be visible in AI, blogging is a requirement not an option. ### WordPress Maintenance That said, the flexibility you get with WordPres does come with responsibility. WordPress isn’t a “set it and forget it” platform. There’s hosting to manage, updates to run, and decisions to make about maintenance. But what you’re getting out of this platform is the ability to own your [brand and grow as your business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) evolves. **Bottom line:** WordPress is the gold-standard for a website that “grows as you grow.” If you want referrals and long‑term discoverability, the tradeoff of learning something new, or paying for website management, ends up being worth it. ## Squarespace Websites – Clean, Polished & Easy To Start Squarespace is [popular with therapists](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) for good reasons. It looks polished out of the gate, requires very little technical upkeep, and makes launching a site feel manageable instead of intimidating. For solo practitioners just starting out, that simplicity can be a relief. A clean, brochure‑style site with a few service pages often works well in the early stages of your business. If you are technically inclined, it can feel really satisfying to be in the mix with editing or updating your site. Squarespace has done an excellent job of maturing their product over the past few years and their designs and SEO capabilities have grown substantially. Whereas WordPress is really anything you can imagine kind of product, Squarespace has a set number of designs which limit feeling overwhelmed with all the choices you have to make. For someone building a site on their own, that can be a very good feature set because your options are easier to choose from. I like to tell clients that Squarespace is the Apple of website platforms while WordPress is the Microsoft of website platforms. Ultimately you have to decide how you want to maintain your site and some or no work on that end makes the decision for many people. ### Online Stores Squarespace is also great if you have a store front or products you want to sell. With a little effort, you can upload courses, digital products (ebooks/worksheets etc), audio files and more to your online store and have your own tools for sale. Squarespace built part of its reputation on being a great storefront product and that remains true today. The learning curve for the Squarespace store is much simpler than its WordPress counterpart. Having built several stores this past year, I can tell you that expert help is needed with WordPress. Squarespace’s infrastructure is more intuitive and easier to work with if you’re building your own storefront. ### Moving From Squarespace to WordPress It’s worth noting that in the past few years, we have had several therapists who started on Squarespace request a move to WordPress because they wanted more from their site. The [importance of SEO](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them) and AI visibility has fed this argument too. Many of our clients report that Squarespace did what it promised at the beginning, but the site now feels harder to manage as a living, growing business tool. At that point, the question isn’t whether the platform is good or bad, it’s whether it still supports how the business actually operates. That said, for the finance-savvy professional, once you learn how to optimize your Squarespace site, many of our clients don’t want to leave the platform. The “infrastructure makes sense” is the argument we hear and we get it. Sometimes careful optimization is enough to keep things working smoothly for a while. Other times, the more honest answer is that the business has outgrown the platform, and continuing to stick with it only adds friction. **Bottom line:** Squarespace offers clients a lot of options and flexibility. Think about the Apple vs Microsoft metaphor and ask yourself which one you are? That will save you a lot of honest heartache and cost in the long run. ## Wix – Easier Than Ever, With A Low Cost For Entry Wix has improved significantly over the past few years, especially around basic SEO. It’s far more usable than it once was, and for [small businesses with limited content needs](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025), it can function just fine. Wix really serves as a single point of entry for people who want a super simple answer to their website needs and are not really worried about finer details like unique designs or fonts. Wix has also moved into the space of email marketing, basic automations for funnel development and is attempting to be more of a “one stop shop” for your digital [marketing needs](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025). That move often comes with its own set of challenges, but it’s a solid start for clients who don’t want to bother with separate newsletter platforms like Constant Contact or analytic services like [Google](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) Analytics. Because Wix is a one-stop-shop for many people, and if you’re worried about technical details, Wix may be the right step for your business. The challenge shows up as the traffic to your website grows. Wix still struggles with clean code output, advanced content organization, and large‑scale blogging. To humans, the site may look perfectly fine. To AI systems, the structure can feel noisy, clunky and inconsistent. The net effect is that if the code can’t be read by AI engines, your site will not be visible to people searching for your services. ### AI Visibility That doesn’t mean Wix sites can’t rank for keywords or show up in ChatGPT, Gemini or other AI bots. A well-written, interesting site that gets traffic proves its worth to Google and that means it will be seen. Never forget that we’re in the “interest-based” economy now which means that if people are interested in your content, however they find it, search engines will show it to more people ***because it gets the search engine traffic***. Think about that as you’re considering blogging. Niche is the answer to AI visibility. As long as your site can be spidered and indexed, if you’re holding people’s attention, you will get traffic. That said, Wix sites tend to hit a ceiling sooner with relation to things like site load time and speed and when they do, that slows down how often your content will be read. Speeding the site up and adjusting the code is very limited inside of Wix because it’s an “all-in-one” product. So unlike WordPress, if your site is slow, the options for fixing it are more limited and that is often a reason why people leave the platform. **Bottom line:** great for beginners, but expect to upgrade at some point if your business grows as you want it to. ## Webflow – New, Powerful, Precise But Not Always Practical Webflow is the newest player in the space. They offer exceptionally clean code, strong performance, and a solid technical foundation. From a purely SEO and AI‑readability standpoint, it can be an excellent website platform and it’s certainly one we’ve looked into for our most sophisticated clients. For clients who are interested in large [blogging efforts where you’re publishing 10+ more articles](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) per week, Webflow is an interesting website platform to consider. That said, the issue with Webflow is practicality. Webflow isn’t built for casual editing or DIY developers with little, or no, experience. Most clients need ongoing developer support or training just to make routine changes. For [therapists and service‑based businesses](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients), that level of complexity often introduces a whole new level of challenges. **Bottom line:** Unless there’s a clear reason (complex design needs, internal tech support, or custom functionality) Webflow can end up feeling like more machinery than the [business actually needs](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles). ## So Which Website Platform Is Actually Best? The answer clients rarely hear is the most honest one, the best website platform for you is the one that aligns with how you want to strategically plan for your business to grow. There is so much more to consider than how it looks when it first launches. In 2026, AI visibility tends to reward sites that publish consistently, organize content clearly, and build real authority over time. That means writing original, trustworthy, cited content consistently. That’s easiest to sustain on WordPress and achievable on both Squarespace and Wix. The big question you have to contend with is scale and what you see strategically happening for your business over the next 3-5 years. What matters most is choosing a website platform that won’t force a rebuild the moment your business gains traction. ### Where people get stuck Most platform mistakes aren’t dramatic. They’re small decisions made quickly like choosing what a friend used, what felt easiest that week, or what a template demo showed. Everything works… until it doesn’t. Momentum builds, content grows, and suddenly the foundation can’t support what you’re doing. Rebuilding later always costs more both financially and mentally than making a thoughtful decision from the start. ## How Crownsville Media Helps Clients Make The Right Call At Crownsville Media, we build websites on all of these platforms. We don’t default every client to the same platform. To help clients decide what’s best, we look at the following: - How you will market your [business AFTER the website](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) launches - Your content goals - Your tolerance for tech and technical updates - Your growth goals and timeline - Your budget over time, not just upfront - Whether AI [visibility and SEO](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) are a key consideration, important overtime or merely a benefit should they happen Sometimes that means staying on Squarespace and optimizing the structure. Sometimes it means migrating to WordPress before things get messy. Sometimes that means starting over based on your 3-5 year plan. What we don’t do is push is choosing your [website platforms based on trends](https://crownsvillemedia.com/website-trends-to-prepare-for-in-2026). ## Website Platform Choice Is Always Strategic In a world where AI is reshaping how content is discovered, summarized, and surfaced, your website platform is no longer a neutral decision. It’s part of your visibility strategy. If you’re unsure whether your current website platform is helping or unknowingly holding you back, that’s usually a sign it’s worth a conversation. [Reach out to Crownsville Media](https://crownsvillemedia.com/contact-us) to talk through what’s changed, what actually matters for your business, and how to move forward without rebuilding twice. Because clarity now saves a lot of cleanup later. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [How To Write A Well-Crafted Therapist Bio That Converts](https://crownsvillemedia.com/how-to-write-a-well-crafted-therapist-bio-that-converts) **Published:** September 25, 2025 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Plus how your therapist bio influences your marketing on Psychology Today & On Social Media](#Plus_how_your_therapist_bio_influences_your_marketing_on_Psychology_Today_On_Social_Media) - [How Many Bios Do You Need?](#How_Many_Bios_Do_You_Need) - [How Long Should Your Therapist Bios Be?](#How_Long_Should_Your_Therapist_Bios_Be) - [How Do I Describe Myself as a Therapist?](#How_Do_I_Describe_Myself_as_a_Therapist) - [6 Considerations for Writing Your Therapy Bios + Tips for Your Website, Psychology Today & Social Media](#6_Considerations_for_Writing_Your_Therapy_Bios_Tips_for_Your_Website_Psychology_Today_Social_Media) - [\#1 Understand your Audience](#1_Understand_your_Audience) - [\#2 Writing for SEO (AKA Google)](#2_Writing_for_SEO_AKA_Google) - [\#3 Writing for Authority (E.E.A.T.)](#3_Writing_for_Authority_EEAT) - [\#4 Writing for your Reader (UX)](#4_Writing_for_your_Reader_UX) - [\#5 Being Your Own Editor](#5_Being_Your_Own_Editor) - [\#6 Marketing your Therapist Bio](#6_Marketing_your_Therapist_Bio) - [Writing A Well-Crafted Therapist Bio: Frequently Asked Questions](#Writing_A_Well-Crafted_Therapist_Bio_Frequently_Asked_Questions) ## *Plus how your therapist bio influences your marketing on Psychology Today & On Social Media* Your therapist bio is more than just a rundown of your credentials, it’s a powerful way to create a genuine connection with potential clients. A thoughtfully written introduction not only showcases your qualifications and experience but also creates a personal connection that resonates with the reader on an emotional level, making them feel seen and supported even before their first session. The beauty of a well-crafted bio is that it sets the stage for a trusting therapeutic relationship from the very beginning, shaping how clients perceive and engage with your services online. Your online profile is a crucial part of your digital identity; a well-crafted online profile builds trust, conveys professionalism, and helps [attract your ideal clients](https://crownsvillemedia.com/how-to-market-to-your-ideal-client). As a therapist who values warmth and empathy, you can use your bio to create a safe, inviting space that reflects your unique approach to healing. Before we get into how to write your therapist bio, let’s confirm a few details so that when you write your bio, you can easily edit it to fit each place you need one (your website, directories and so on). ## How Many Bios Do You Need? To effectively connect with potential clients across various platforms, you might need different versions of your bio, each one tailored to the specific audience and message you want to share. When listing yourself on directories, remember that each therapist profile should be customized to fit the unique requirements and audience of that platform. ### Website Bio Your website bio should be comprehensive, giving prospective clients a detailed look at your qualifications, specialties, and therapeutic approach. Think of this as your opportunity to fully introduce your educational background and self to visitors on your site and make a lasting impression. ### Psychology Today Bio When crafting a bio for Psychology Today, focus on creating a concise and informative snapshot of your practice. Since clients on this platform are often browsing through multiple profiles, make sure your bio stands out by quickly highlighting what makes your approach unique. ### Social Media Bio Keep your bios brief and engaging to capture followers’ attention. Condense the essence of your professional identity into just a few words, allowing people to easily understand your expertise and personality at a glance. This helps build a strong connection with your audience and fosters trust in your services. ## How Long Should Your Therapist Bios Be? Choosing the right length for your bios will depend on the platform you’re using. Here are some guidelines to help you create the perfect bio for each platform: ### Website Bio Aim for 250 to 500 words for your website bio. This gives you enough room to delve into your qualifications, experience, therapeutic approach, and any specialties. A thorough introduction, including your clinical experience, increases confidence in your expertise and approach to therapy. ### Psychology Today Bio Keep your Psychology Today bio around 120 to 150 words. Since users often browse through multiple profiles, a concise bio allows you to communicate your key qualifications and what makes you unique quickly and effectively. ### Social Media Bio [Social media bios](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) are typically 150 characters or less, so make every word count! Focus on the most essential aspects of your professional identity and make it catchy to engage viewers quickly. A short, engaging bio helps build [connections and fosters trust with potential clients](https://crownsvillemedia.com/mental-health-hashtags) on social media platforms. ## How Do I Describe Myself as a Therapist? Describing yourself as a therapist is a crucial step in creating a compelling therapist bio that resonates people seeking your services. It involves more than just listing your qualifications; it’s about conveying your unique qualities, therapeutic approach, and the personal touches that make you stand out. When you describe yourself effectively, you build an emotional connection with your audience, helping them feel seen and understood even before their first session. Start by briefly describing your communication style and approach to therapy so clients can quickly understand your style and credentials. For example, do you use a warm and approachable tone, or do you prefer a more structured, clinical style? Sharing this helps clients understand what to expect when working with you. Incorporate personal experiences or your personal story that led you to this profession, as this adds authenticity and fosters trust. Sharing aspects of your personal life, such as hobbies or interests, can also help foster a stronger connection with potential clients. ### Highlight your educational achievements and specialized training to establish your expertise and authority. For example, if you are a family therapist, be sure to mention this specialization. Mention any particular populations you work with, such as individuals facing relationship issues, eating disorders, or other [mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) challenges. This specificity helps attract the right clients who are seeking therapy tailored to their needs. Don’t hesitate to include your philosophy on the therapy process and how you support clients in their journey toward well-being. For instance, you might emphasize collaboration, empowerment, or mindfulness techniques. This demonstrates your thoughtful approach and commitment to effective therapy. Highlight what makes you uniquely qualified, such as specialized certifications, unique experiences, or a distinctive therapeutic perspective so you stand out from your peers. I know this can be uncomfortable, but consumers, especially people using AI services like ChatGPT look for ways to compare your practice to others. The more you stand out, the easier it is to recommend you over other counselors doing the same thing but with less skill, time in the game and experience. Finally, keep your description concise yet engaging, ensuring it accurately represents your true self and professional identity. Use language that is easy to understand and free of jargon, making your bio accessible to potential patients from diverse backgrounds. By choosing the right words to balance your professionalism with personality, you will connect with more clients. By following these tips, you can craft a well-crafted therapist bio that effectively communicates your value and expertise while also encouraging more clients to reach out for support. ## 6 Considerations for Writing Your Therapy Bios + Tips for Your Website, Psychology Today & Social Media ## \#1 Understand your Audience Understanding your audience and tailoring your content to the platform is key when writing your therapist bios. Each platform has unique features and user expectations, which should guide how you present yourself as a therapist. By doing so, you increase your chances of attracting the right new clients who align with your specialization. ### Your Website Your [website is where potential clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) come to learn all about you. They’re looking for detailed information to decide if you’re the right therapist for them. Make your bio thorough by including your professional background, [mental health](https://crownsvillemedia.com/mental-health-business-names) treatment approach, and areas of expertise. Don’t be afraid to connect on a personal level by sharing what led you to become a therapist or any experiences that enhance your empathy and understanding. ### Psychology Today Prospective clients on [Psychology Today](https://crownsvillemedia.com/psychology-today-profile-tips) are often browsing multiple profiles, so your bio needs to be brief yet impactful. Highlight your unique qualifications and what sets you apart from other therapists. Focus on the most relevant specialties for your ideal clients and make it easy for people to see why you’re the right choice for their needs. ### Social media [Social media](https://crownsvillemedia.com/social-media-inbound-marketing) bios need to be short and sweet due to character limits and the fast-paced nature of these platforms. Quickly communicate who you are and what you do using engaging language. Show off your personality and consider adding a call to action that encourages followers to engage further, like visiting your website or booking a consultation. ## \#2 Writing for SEO (AKA Google) Crafting therapist bios with an SEO focus requires a balance between being authentic and optimizing for search engines. ### Using keywords Identify relevant keywords that match the pain points clients might use when [searching for a therapist like you](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice). These could include your specialties (e.g., “anxiety therapist”), location (“therapist in \[city\]”), or specific therapies you offer (e.g., “CBT therapist”). Integrate these keywords naturally into your bio, ensuring they enhance rather than detract from the readability of your text. ### Editorializing vs Writing to the Google Robots While it is important to optimize for search engines, your primary audience is still human. Write in a way that is engaging and easy to read, using [SEO practices](https://crownsvillemedia.com/seo-for-therapists-online-practice) judiciously. Avoid over-optimizing, which can make your bio sound unnatural or robotic. Instead, focus on crafting meaningful content that answers potential client queries and offers valuable information about your private practice. ### To AI or not? AI can be a helpful tool in identifying keywords, suggesting content structure, and even checking for SEO optimization. However, the core of your bio should come from a personal place to ensure it genuinely reflects who you are and what you offer. Use AI as a support tool to refine your bio, but make sure the final product maintains your unique voice and meets the professional standards expected in your field. ## \#3 Writing for Authority (E.E.A.T.) To build credibility and trust as a therapist, it’s essential to showcase your expertise, experience, authority, and trustworthiness (E.E.A.T.). Here’s how to establish credibility : ### Expertise This is where you get to brag! Share your academic qualifications, certifications, extensive experience and specialized training. Be specific about your areas of expertise, such as particular therapeutic techniques or focus areas like cognitive behavioral therapy or trauma-informed care. Mentioning your education and certifications sets a solid foundation of professionalism and specialized knowledge. To maintain an up-to-date and professional online presence, regularly update your bio to reflect your ongoing professional development and remove any outdated information. This ensures your profile accurately represents your current skills and expertise, helping to build trust with potential clients. ### Experience Illustrate your years of practice and the types of issues or client demographics you have worked with. If possible, mention specific outcomes or successes you’ve facilitated. Giving prospective clients a glimpse into your practical experience helps them understand your capability and adaptability in real-world settings. ### Authority Build your authority by highlighting any professional contributions outside of direct client work. This could include publications, presentations at conferences, leadership roles in professional organizations, or participation in community outreach programs. These activities demonstrate your involvement and recognition in the field beyond the therapy room. ### Trustworthiness Enhance trust by including testimonials from past clients (with their permission), maintaining an up-to-date and professional online presence, and clearly communicating your mission statement, ethical commitments, and privacy policies. Also, ensure your bios across various platforms are consistent, reinforcing your reliability and dependability among [mental health professionals](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) . By focusing on these key aspects, you’ll establish a strong E.E.A.T. score and position yourself as a credible and trustworthy therapist for potential clients. ## \#4 Writing for your Reader (UX) Creating therapist bios with an emphasis on user experience (UX) involves writing in a way that is engaging, clear, and impactful. ### Keep things short (paragraphs and sentences) You know that readers don’t have the attention span they once did. In order to maintain your reader’s attention, especially on online platforms where people tend to be moving quickly, you’ll want to use concise sentences and brief paragraphs to keep your bio easily readable and interesting. ### Keep things tight (watch for tangents and incomplete thoughts) Focus on delivering your message without veering off into tangents. Each sentence should serve a purpose and contribute directly to the narrative you’re building. Regularly review your bio to eliminate any incomplete thoughts or extraneous information that doesn’t add value or insight into your [therapy practice.](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) ### Tell your story (what makes you unique amongst your peers) What sets you apart from other therapists? Maybe it’s your personal background, your therapeutic approach, or a distinctive technique you use. Telling your unique story, including personal details, in a compelling way can help you stand out and make your bio resonate more deeply with potential clients. Share parts of your journey that led you to therapy, or successes that showcase your approach and philosophy. By focusing on UX in your therapist bio, you’ll create a user-friendly, engaging introduction that connects with potential clients and encourages them to explore your services further. ## \#5 Being Your Own Editor Being your own editor is crucial in refining and polishing your therapist bio. This approach guarantees your introduction is professional, clear, and engaging. ### Watch Your Tone Make sure your tone remains professional, empathetic, and welcoming. Your private practice [website bio is often the first impression potential clients](https://crownsvillemedia.com/website-design-that-converts) will have of you, so you want to strike a balance between credibility and warmth. Try to adjust your tone to welcome the needs and emotions of your [ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you), making them feel understood and supported right from the start. ### Watch for Passive Voice Active voice tends to be more dynamic and direct, which can make your bio more engaging. For example, instead of saying, “Therapy is provided by me,” say, “I provide therapy.” This shift not only makes your sentences clearer and more authoritative but also more personal and engaging. ### Proofread and Iterate Thorough proofreading is essential to catch any grammatical errors, typos, or awkward phrasings. After your initial draft, take a break and revisit your bio with fresh eyes. It can also be helpful to read your bio aloud to catch errors that you might miss when reading silently. Do not hesitate to go through several iterations—refining and tweaking your bio to make a significant difference in how it is perceived. ## \#6 Marketing your Therapist Bio Optimizing your therapist bio for different platforms means crafting unique calls-to-action (CTA) that effectively guide potential clients toward engagement. This is an essential step as it helps potential clients understand exactly what step to take next, such as booking an appointment or visiting your website. Tailoring each CTA to create an effective therapist bio for the platform’s specific context and user interaction style helps maximize response rates and conversion opportunities. With these strategies, your bio can become a powerful tool for attracting new clients. A well-crafted bio not only draws in potential clients but also contributes to building a thriving practice. ### Include a call-to-action (CTA) A well-placed CTA is crucial for converting readers into clients. It guides them on how to write a therapist bio and what to do next, whether it’s reaching out for more information, booking a consultation, or following your social media for insights and updates. ### CTA for Psychology Today Given that visitors on Psychology Today are likely comparing multiple therapists quickly, your CTA should be clear and direct. Use phrases like, “Reach out today to start your journey towards healing” or “Contact me to discuss how I can help you.” Make it easy for people to initiate direct contact through the platform. ### CTA for Social Media These CTAs should encourage ongoing engagement. You want to invite people to participate on your threads by using language like “Follow for daily wellness tips and insights” or “Message me for a quick consultation.” Social media is about building relationships, so your CTA should foster communication and community involvement. ### CTA on your Website On your website, the CTA can be more detailed and tailored to the specific services you offer. Encourage visitors to book an appointment or sign up for a newsletter for regular updates and expert advice. Examples include “Schedule your first session now” or “Join our community for exclusive resources and support.” By understanding your audience, optimizing for SEO, emphasizing your authority through the E.E.A.T. framework, and ensuring your content is reader-friendly, you can easily create a compelling and professional bio. Also, remember to edit meticulously to maintain a professional tone and clarity. Finally, integrate clear calls-to-action across different platforms to ensure that your bio informs and actively engages potential clients. This can quickly guide them toward taking the next [step with you in their mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) journey . With all these strategies, your therapist bio can become a powerful tool in building your practice and connecting with those who truly need your help. Need help, please reach out for a [complimentary consultation with our team](https://crownsvillemedia.com/contact-us)! ## Writing A Well-Crafted Therapist Bio: Frequently Asked Questions ### \#1 What is the most important element to include in a therapist bio? The most crucial element is your qualifications and specialties. These provide immediate credibility and help potential clients understand what you offer. ### \#2 How often should I update my therapist bio? It’s a good idea to review and potentially update your bio annually or whenever there are significant changes in your qualifications, experience, or therapy services. This ensures your bio accurately reflects your current practice. ### \#3 Can I use the same bio across all platforms? While you can start with a base bio, it is best to tailor it to the specific platform and audience you’re using. For instance, a bio on your website can be more detailed, while on social media, it should be concise and engaging. Always adapt your bio to match the platform’s style and your audience’s preferences. ### \#4 How do I optimize my therapist bio for SEO? Include relevant keywords that potential clients might use to search for services, such as “couples therapy \[Your City\]” or “anxiety specialist.” Make sure these keywords are naturally integrated into your text, and avoid keyword stuffing. Also, consider adding meta tags and descriptions for your bio page to improve search engine visibility. ### \#5 What should I do if I’m not confident in my writing skills? Consider hiring a professional writer or editor who specializes in online content. They can help you craft a compelling bio that reflects your professional identity and appeals to your target audience. Investing in a well-crafted bio can benefit your practice for years to come. [Reach Out For A Complimentary Consultation With Our Team!](https://calendly.com/crownsville-media-consultation/30min) Updated: 9/25/25 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [5 Critical Features Every Small Business Website Needs in 2026](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs) **Published:** April 15, 2026 **Author:** Melanie Gorman **Content:** In 2026, a well-designed website is crucial for small businesses that want to thrive in both traditional and AI search. Your website isn’t just a static online presence; it’s an integral part of your brand’s identity and customer experience. But what makes a website truly effective in today’s competitive market? Whether you’re talking about discovery in Google or AI itself, the answer lies in the features and functionalities that make your website stand out. As consumers continue to shift their shopping behaviors, it’s essential that [small business owners prioritize the most impactful website](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) features to ensure success. Here are the top 5 features every [small business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) website needs to stand out from their competition. These features will not only improve your user experience, but also boost your search engine rankings, helping you reach more potential customers. Table of Contents [Toggle](#) - [\#1 Mobile-Friendly Design: The Key to Engaging Users ](#1_Mobile-Friendly_Design_The_Key_to_Engaging_Users) - [\#2 Fast Load Speed: Improve User Experience and SEO Rankings ](#2_Fast_Load_Speed_Improve_User_Experience_and_SEO_Rankings) - [\#3. Clear and Simple Navigation: Enhancing User Experience ](#3_Clear_and_Simple_Navigation_Enhancing_User_Experience) - [\#4 E-Commerce Capabilities: Unlock the Potential of Online Sales ](#4_E-Commerce_Capabilities_Unlock_the_Potential_of_Online_Sales) - [\#5 SEO & AI Optimization: Increase Organic Traffic and Reach More Customers ](#5_SEO_AI_Optimization_Increase_Organic_Traffic_and_Reach_More_Customers) - [Make Your Small Business Website a Success in 2026](#Make_Your_Small_Business_Website_a_Success_in_2026) - [Small Business Website FAQs](#Small_Business_Website_FAQs) ## \#1 Mobile-Friendly Design: The Key to Engaging Users ***Why Mobile Optimization Matters*** ***More than Ever*** This seems even silly to say in mid 2026, but there are still websites that don’t function on mobile devices. The truth is, mobile technology accounts for [over half of global web traffic](https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet). With more people than ever accessing websites via smartphones and tablets, ensuring your website is mobile-friendly is no longer optional. In fact, [Google’s mobile-first indexing means that websites](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) optimized for mobile will rank higher in search results. A mobile-friendly [design adapts your website](https://crownsvillemedia.com/website-design-that-converts) to different screen sizes, providing users with a seamless browsing experience, whether they’re on a desktop or a mobile device. ***Best Practices for Mobile Optimization*** - **Responsive Design:** Use a responsive web design that adjusts automatically to fit any device. - **Fast Loading Times:** Optimize images and reduce page elements to ensure quick loading, which is crucial for mobile users. - **User-Friendly Navigation:** Make sure buttons and links are easy to tap on smaller screens. By focusing on a mobile-first approach, you’ll not only improve user experience but also enhance your SEO rankings, making it a must-have feature if you want your clients to find and engage with you online. ## \#2 Fast Load Speed: Improve User Experience and SEO Rankings ***Why Speed is Crucial*** A fast-loading website is essential for retaining visitors and improving your search engine rankings. [Research shows](https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/) that 47% of visitors expect a website to load in 2 seconds or less, and 40% will abandon a site that takes longer than 3 seconds to load. [Google also factors page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) speed into its ranking algorithm, so a slow site can negatively impact your SEO efforts. ***Best Practices for Improving Load Speed*** - **Compress Images:** Use image compression tools to reduce the file size of your images without sacrificing quality. - **Minimize HTTP Requests:** Reduce the number of elements on your page (such as scripts and images) to speed up loading. - **Leverage Browser Caching:** Ensure that elements of your website, like images and scripts, are cached in users’ browsers to improve load times on repeat visits. - **Use Content Delivery Networks (CDNs):** CDNs distribute your website’s content across multiple servers worldwide, ensuring faster load times for global users. By improving your website’s load speed, you’ll not only enhance the user experience but also [boost your SEO](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) rankings, which are vital for your business’s success. ## \#3. Clear and Simple Navigation: Enhancing User Experience ***Why Navigation is Key*** The navigation of your website plays a critical role in how users interact with your site. If visitors can’t find what they’re looking for quickly, they’ll leave and likely go to a competitor’s website. Clear and intuitive navigation ensures that users can easily find relevant information, increasing the chances of conversion. ***Best Practices for Streamlining Navigation*** - **Simplify Menu Options:** Keep your navigation menu simple with only essential categories. A clean, well-organized menu will help users find what they need faster. - **Use Descriptive Labels:** Avoid using vague terms like “Products” or “Services.” Instead, use clear labels like “Men’s Clothing” or “Web [Development](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) Services.” - **Add a Search Bar:** Including a search function on your website allows users to quickly find specific products or services. - **Sticky Navigation:** Consider using sticky navigation that remains visible as users scroll down the page. By creating an easy-to-navigate website, you’ll encourage users to stay longer, explore more, and ultimately make a purchase or inquire about your services. ## \#4 E-Commerce Capabilities: Unlock the Potential of Online Sales ***Why E-Commerce is Essential for [Small Businesses](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction)*** So here’s the truth, as we get deeper into AI modes, the same tech that powered your online store, now powers your online scheduling tool. If you’re using calendly, acuity or another tool for clients to schedule a consultation or appointment with you, your site must be capable of handling those transactions. Traditional e-commerce functionality allowed customers to make purchases directly from your site, which was great for generating sales and expand your business reach. But e-commerce is not just for t-shirt sales or coffee mugs anymore. As a therapist or small business owner, you can [sell courses](https://crownsvillemedia.com/funnel-building-101), workbooks, online training, coaching sessions and a myriad of other useful tools your clients need each and every day. The key is to get creative with the content you normally “give away” and instead, offer it for sale on your site. This allows potential clients who are “not yet ready” for your full package to engage with your brand, get to know your model and start the [client journey](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients). Not to mention, you make a little extra in the process. ***Best Practices for Integrating E-Commerce*** - **Choose the Right E-Commerce Platform:** Platforms like Shopify and WooCommerce (integrate with WordPress and Squarespace websites) and are both user-friendly and scalable, making them great choices for small businesses. - **Secure Payment Gateways:** Offer multiple payment methods, such as credit cards, PayPal, and digital wallets, ensuring a smooth checkout experience. You can connect to platforms like Simple Practice for processing client payments or you can set up payment tools like Stripe which do the same thing. - **Product Display and Categorization:** If you are selling products, books, courses etc on the site, make sure to use high-quality images, detailed descriptions, and product categories to make shopping easier for your customers. - **Mobile-Friendly Checkout:** And of course, we all buy on our phones so make sure that your e-commerce checkout process is mobile-optimized to accommodate customers shopping on smartphones or tablets. By integrating e-commerce into your website, you’ll not only cater to the growing trend of online shopping but also improve your business’s revenue potential. ## \#5 SEO & AI Optimization: Increase Organic Traffic and Reach More Customers ***[Why SEO is Non-Negotiable for Small Business Websites](https://crownsvillemedia.com/local-seo)*** SEO is the process of optimizing your website so that it ranks higher in search engine results. With the vast amount of online content, SEO helps your website stand out and attract the right audience. Proper SEO can increase organic traffic, generate leads, and build trust with potential customers. [***Best Practices for SEO Optimization*** ](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) - **Keyword Research:** Identify long-tail keywords related to your business and integrate them naturally into your content, titles, and meta descriptions. - **Create High-Quality Content:** Write informative, relevant [blog posts](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram), articles, and product descriptions that offer value to your audience. - **Optimize Title Tags and Meta Descriptions:** Craft compelling title tags and meta descriptions that include keywords to improve click-through rates from search engines. - **Optimize Images:** Use descriptive alt texts and compress image files to improve SEO and loading speed. Investing time and [resources into SEO](https://crownsvillemedia.com/seo-resources-articles) is one of the best ways to increase your visibility, drive traffic, and convert visitors into customers. ## **Make Your Small Business Website a Success in 202**6 As we move through 2025, small businesses must ensure that their [websites are designed](https://crownsvillemedia.com/website-development) with the latest features and technologies to stay competitive. By focusing on these five key features, mobile-friendly design, fast load speed, clear navigation, e-commerce capabilities, and SEO optimization, you’ll improve user experience, boost your search engine rankings, and ultimately increase conversions. It goes without saying that you also want a [great domain name](https://crownsvillemedia.com/buying-the-right-domain-name-in-2026), but it’s SEO and niching down that are the real traffic drivers today and into the future. If you’re ready to take your small business website to the next level, it’s time to implement these features and start reaping the benefits of a well-optimized website. For expert assistance in designing and developing a website that works for your business, [explore our website development services here](https://crownsvillemedia.com/website-development). Don’t let your website fall behind. Stay ahead of the curve and ensure your online presence is strong and successful! [Schedule a free consultation with our team today!](https://calendly.com/crownsville-media-consultation/30min) ## Small Business Website FAQs ### Why is mobile-friendly design so important for a small business website in 2026? Because Google uses mobile-first indexing, your site’s mobile performance directly impacts search rankings. A responsive, fast, and easy-to-navigate mobile site ensures you don’t lose customers browsing on their phones. ### What’s the difference between a mobile-friendly website and a mobile app? A mobile-friendly website adapts to any device, while an app must be downloaded separately. Most small businesses benefit more from a responsive website since it’s accessible to all visitors without extra steps. ### How fast should my small business website load? Ideally, your site should load in under 2–3 seconds. Research shows nearly half of users expect a page to load within two seconds, and many will leave if it takes longer. ### Can a slow website hurt my Google rankings? Yes. Page speed is a confirmed [Google ranking factor](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing). A slow website not only frustrates users but can also push your site lower in search results, reducing visibility and traffic. ### How does website navigation affect conversions? Clear navigation keeps users on your site longer and helps them find what they need quickly. The easier it is to browse, the more likely visitors are to contact you, make a purchase, or book a service. ### What are the most effective SEO strategies for small business websites? Focus on keyword research, [creating high-quality content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages), optimizing title tags and meta descriptions, and ensuring images are compressed with descriptive alt text. These basics improve organic rankings and bring in qualified leads. ### What kind of content should small business websites publish for SEO? High-value content like blogs, service pages, FAQs, and [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo). Aim to answer customer questions directly and use keyword research to guide topics. Google rewards fresh, relevant, and useful content. ### How can I tell if my small business website is performing well? Track performance using tools like [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) and Google Search Console. These platforms provide insights into traffic, user behavior, and keyword rankings so you can make data-driven improvements. ### How often should I update or audit my small business website? Most experts recommend auditing your site every 6–12 months for speed, SEO, and content relevance. A complete redesign is usually needed every 3–5 years to stay current with design trends, security, and technology. [Schedule a free consultation with our team today!](https://calendly.com/crownsville-media-consultation/30min) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [How To Write An Author Bio For Your Website & Therapy Directories](https://crownsvillemedia.com/how-to-write-an-author-bio) **Published:** December 11, 2024 **Author:** Melanie Gorman **Content:** As a therapist, your online presence is crucial for building trust and connecting with potential clients. One of the key elements of your online profile is your author bio. Crafting a professional and engaging bio is a critical step in building trust, establishing credibility, and making a meaningful connection with your audience. Knowing how to write an author bio that reflects your professionalism, experience, and personality can significantly impact your ability to [attract clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords). Table of Contents [Toggle](#) - [What Is An Author Bio?](#What_Is_An_Author_Bio) - [Why Having A High Quality Author Bio Is Important?](#Why_Having_A_High_Quality_Author_Bio_Is_Important) - [What Should Be Included In Your Author Bio?](#What_Should_Be_Included_In_Your_Author_Bio) - [Where Does Your Author Bio Go?](#Where_Does_Your_Author_Bio_Go) - [Psychology Today](#Psychology_Today) - [Can I Use AI To Write My Author Bio?](#Can_I_Use_AI_To_Write_My_Author_Bio) - [Free Author Bio Template For Therapists & Mental Health Professionals](#Free_Author_Bio_Template_For_Therapists_Mental_Health_Professionals) ## What Is An Author Bio? An author bio is a brief description of who you are, highlighting your qualifications, expertise, and unique approach to doing what it is that you do. It serves as your introduction to potential clients setting you apart from others, whether it’s on your personal therapy website, an online directory, or [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) platforms. You want a professional profile that not only lists your credentials but also provides a snapshot of your professional background, expertise, and personality. For therapists, an author bio serves as a digital handshake—a way for clients to “meet” you before deciding to book a session. When done right, your bio can make a lasting impression and encourage clients to trust you. ## Why Having A High Quality Author Bio Is Important? A high-quality, well-crafted author bio is crucial for building credibility and establishing trust with potential clients. In this digital age, where clients often begin their search for a [therapist online](https://crownsvillemedia.com/are-online-therapist-directories-worth-it), your bio is one of the first things they read. A well-written bio ideally will make a prospective [client reach](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) out to you over another therapist. ### People Get to Know You & Build a Connection These days, more clients want to feel a personal connection with their therapist as well as feeling understood and supported, and your bio can help them see if you’re the right fit. Including a personal story or mentioning why you became a therapist can help establish an emotional connection that goes beyond the professional realm. This is especially important in a field where emotional connection plays a huge role in healing and understanding. By being transparent about your approach and a little forthcoming about personal experiences, you give potential clients a sense of who you are, what drives you, and how you might help them. ### It Makes You Look More Professional & Credible A well-written bio demonstrates your professionalism. Clients are more likely to trust you if your bio conveys confidence, clarity, and a well-rounded picture of who you are. This credibility is particularly crucial when you’re competing with other [therapists in a crowded market](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice). Your bio demonstrates your expertise, making potential clients more likely to trust you with their therapeutic needs. By showcasing your professional credentials and experience, you reassure potential clients that you are qualified to provide the care they need. ### You Can Differentiate Yourself From Other Therapists & Practices Your author bio allows you to stand out from other therapists. Even though many therapists may share similar qualifications, your bio gives you the chance to showcase what makes you unique. You want potential clients to see why you’re the right fit for their needs, and your bio is a great way to highlight your strengths. Whether it’s your lived experience or your particular therapeutic approach, your bio provides an opportunity to communicate why someone should choose you over another practitioner. ### It Helps with SEO & Your E-E-A-T Score SEO, or Search [Engine Optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo), is critical for ensuring that your profile is visible to potential clients. When you incorporate relevant keywords like educational credentials or author bios, your profile can rank higher in search engine results. This is particularly important for therapy websites and online directories, where potential clients often start their search by Googling “therapist near me.” A well-optimized bio also contributes to your E-E-A-T score (Expertise, Experience, Authority, and Trustworthiness), which [Google considers when ranking](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing) content. This means a well-crafted, keyword-rich bio can increase your visibility and showcase your credibility to potential clients. ## What Should Be Included In Your Author Bio? A compelling author bio is a holistic view of who you are including personal and professional qualifications. Here are the essential elements to include: ### Professional Image First impressions matter. Your author bio should convey a professional tone while still feeling approachable. Consider including a professional photo of yourself that aligns with the tone of your [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice). A smiling, friendly image can help put potential clients at ease. Use a high-quality, professional headshot that reflects your warmth and approachability. Wearing clothing you wear with clients, smiling, and having good lighting can make a big difference. Your photo should communicate professionalism but also show that you’re someone open to communicating. For that, an open posture with your hands and arms uncrossed is helpful. ### Semantic Triple A semantic triple is an [important SEO](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them) variable for getting your bio well placed in Google. Semantic triples are a three phrase combination that shows the relationship between three items. In the case of your bio, the relationships are between your name, the work you do and the clients you help. **There are many details that go into the creation of semantic triples, but this should help explain it a little more clearly:** > “By writing Triples or subject → verb → object formats, your content translates easily to structured data. Search engines seek and consume triples more easily. This saves resources; it assists the calculation of semantic similarities.” [Hillbilly Webdesign](https://www.hillwebcreations.com/semantic-triples-assist-knowledge-graph-embeddings/#what-are-the-components-of-a-semantic-triple?) > > **A few examples are:** > > [Lisa Rabinowitz, MA](https://counselorforcouples.com/) is a couples counselor helping clients save their marriages. > > [Caroline Maguire, M.Ed](https://carolinemaguireauthor.com/). is an ADHD coach and author of ***Why Will No One Play With Me***. > > [David Helfand, PsyD](https://marriagequest.org) is a couples intensive therapist helping couples improve communication. > > Having semantic triples to begin your bio is a great way to tell Google exactly what you do in a super succinct fashion. It also helps you identify the simplest language to use to express the relationship between who you are and what you do. Because it’s limited in scope, writers are forced to be clear and get to the point about what they do. You can think of it as a single sentence elevator pitch that’s written specifically for Google/search engines. ### Education Your educational credentials are important to showcase in your bio. Clients [need to know](https://crownsvillemedia.com/seo-focused-listicles) that you have the necessary training to support them. Mention your degrees, schools or training centers, and [link to them to help build](https://crownsvillemedia.com/benefits-of-link-building-for-seo) a network online. Keep it concise but informative to ensure your [clients understand](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients) the depth of your education. ### Professional Credentials While education is important, your professional credentials demonstrate your ability to apply your education in the real world. Highlight any licenses, certifications, or areas of specialization, such as LCSW, LMFT, and LPC, that are relevant to your practice. These credentials help to reinforce your qualifications and show that you are a licensed and recognized professional. ### Lived Experience For many clients, lived experience is just as important as formal qualifications. That’s why many [therapists](https://crownsvillemedia.com/how-to-write-a-well-crafted-therapist-bio-that-converts) include a bit about their personal lives in their bios. This could be your own personal journey or experiences that have shaped your understanding of [mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists). Sharing your personal story can help you build rapport with clients who may relate to your experiences. It can also help to humanize your practice, making you feel more approachable. ### Personal Touch Clients are more likely to engage with a therapist who feels personable and relatable. Whether it’s mentioning your interests, hobbies, or personal values, this helps to paint a more well-rounded picture of who you are. For example, you might mention that you enjoy hiking, yoga or any other relatable activity, which can help clients feel a stronger connection to you. ### Call To Action End your bio with an invitation for potential clients to take the next step. A simple sentence like, “If you’re ready to start your journey to healing, I’d love to help—reach out today to schedule a consultation,” can make a significant impact. ## Where Does Your Author Bio Go? Your author bio goes on your website, and it should be tailored and featured on multiple platforms where potential clients are likely to find you. Each platform has unique requirements, and understanding where and how to use your bio can significantly enhance its effectiveness. ### WordPress Website + All In One SEO Your website is the cornerstone of your online presence. On WordPress or similar platforms, your author bio should be prominently featured on your “About Me” page, where clients often look first to learn about you. Additionally, you can include a shorter version of your bio in [blog post](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) author boxes to establish credibility for your content. To make your bio SEO-friendly, use tools like [All In One SEO](https://aioseo.com/?utm_source=googlepaid&utm_medium=cpc&utm_campaign=BX&gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn60BjRll0sIXqSCCopBb9cXXLwfiRiuIqxtQa3KXYrccEFOyLM7ckIaAs1LEALw_wcB) to optimize keywords related to your expertise, such as “trauma therapy in \[Your City\]” or “licensed therapist specializing in couples counseling.” Well-optimized author bios not only help [clients find you but also improves your website’s](https://crownsvillemedia.com/website-design-that-converts) overall search rankings. Don’t forget to keep your tone consistent with the rest of your site—warm, professional, and inviting. ## Psychology Today [Psych](https://www.psychologytoday.com/us/therapists/maine?gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn7LS2jXYOWkzpRmeEEX4NHaWXy24q6q_QuEpsmAQ7EHSi8d9fUxD4IaAu4gEALw_wcB)[olo](https://www.psychologytoday.com/us/therapists/maine?gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn7LS2jXYOWkzpRmeEEX4NHaWXy24q6q_QuEpsmAQ7EHSi8d9fUxD4IaAu4gEALw_wcB)[gy Today](https://www.psychologytoday.com/us/therapists/maine?gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn7LS2jXYOWkzpRmeEEX4NHaWXy24q6q_QuEpsmAQ7EHSi8d9fUxD4IaAu4gEALw_wcB) is one of the most popular therapy directories, so your bio here needs to stand out. This platform allows you to go into detail about your therapeutic approach, areas of specialization, and the types of clients you work with. For example, if you specialize in anxiety, trauma, or couples therapy, mention that prominently in your bio. Since many clients use [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) to find someone who “gets” them, balance your professional credentials with a personable tone. Include phrases that highlight your empathy, such as, “I believe in creating a safe space where you can share without fear of judgment.” Also, use this opportunity to list any insurance plans you accept or note if you offer sliding-scale fees, as these details are often key decision-making factors for potential clients. ### BetterHelp [BetterHelp](https://www.betterhelp.com/get-started/?go=true&utm_content=133524759310&utm_source=AdWords&utm_medium=Search_PPC_c&utm_term=betterhelp_b&network=g&placement=&target=&matchtype=b&utm_campaign=15234220559&ad_type=text&adposition=&kwd_id=kwd-299033048821&gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn6HzCVPLZtjY5Pe0mHsjUrcRyiB7iaodWIKx9lSvUIIqBTDWJwRv2waAhsKEALw_wcB¬_found=1&gor=start) connects clients with therapists for virtual sessions, so your bio on this platform should focus on how you adapt to online therapy. Highlight any experience or certifications you have in providing telehealth services, and emphasize your ability to create meaningful connections even in a digital space. For example, you might say, “Through my years of providing online therapy, I’ve developed tools to help clients feel supported and understood, no matter where they are.” Since BetterHelp’s audience is diverse, ensure your language is inclusive and welcoming to people from all backgrounds. ### Talkspace [Talkspace](https://www.talkspace.com/?utm_source=google&utm_medium=sembrand&utm_campaign=Search_Google_Brand_Exact_BS_Talkspace&utm_content=113384590544&utm_term=talkspace&e&c&sitelinkid=&locationid=9002574&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn4v4UDS-E3QoYbJVI3ua1QqrrqVNYnbuaxGlJN5sjYZvrdQBwlT2hgaAkBaEALw_wcB) caters to clients seeking therapy on their own schedules. Your bio here should emphasize flexibility and accessibility, as these are significant selling points for this platform. Mention your availability for messaging-based therapy or live video sessions, and include details about your approach to helping clients achieve their goals in a digital setting. Adding a personal touch can make you stand out. For example, you might include, “I work with a wide range of clients, from busy professionals to stay-at-home parents, helping them navigate life’s challenges with practical, evidence-based tools.” Talkspace clients value convenience and relatability, so focus on these aspects in your bio. ### Zocdoc [Zocdoc](https://www.zocdoc.com/) is often used by clients searching for healthcare providers, including therapists, in their area. Because many clients prioritize ease of access, your bio here should focus on your credentials, availability, and any specialized services you offer. Mention practical details like office hours, telehealth options, or your location if you offer in-person sessions. Clients on Zocdoc are often comparing multiple professionals, so clarity and professionalism are crucial. Avoid overly technical language and instead present your expertise in an approachable way. For example, “I specialize in cognitive-behavioral therapy to help clients address anxiety, depression, and stress-related challenges in a supportive and structured environment.” ### Other Therapy Platforms Other platforms, such as Alma, Open Path Collective, and local therapy directories, also provide opportunities to feature your bio. Each platform serves a slightly different audience, so it’s essential to research the tone and style that works best for each. - [Alma](https://www.getalma.com/) is known for connecting clients with diverse therapists, so emphasizing inclusivity and cultural competence can resonate with its audience. - [Open Path Collective](https://openpathcollective.org/getstarted/?gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn40RUZVkSLzsMaQtLa9ilORkO0PhibC32owO2t3K6a42OIjyFTxeDcaAiVTEALw_wcB) focuses on affordable therapy, so highlighting your commitment to accessibility and affordability could set you apart. - On local directories, mention your connection to the community and your understanding of regional needs, which can help build trust with potential clients. ### Social Media Profiles While not a traditional directory, your [social media](https://crownsvillemedia.com/mental-health-hashtags) platforms—such as LinkedIn, Instagram, or Facebook—can also benefit from a short, impactful author bio. - On [LinkedIn](https://www.linkedin.com/), use a professional tone and list your credentials, specialties, and any publications or speaking engagements you’ve participated in. - For [Instagram](https://www.instagram.com/?hl=en) or [Facebook](https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2F), keep your bio more conversational while still emphasizing your expertise, such as “Helping individuals and couples navigate life’s challenges with compassion and care. DM me to learn more!” [Social media](https://crownsvillemedia.com/social-media-inbound-marketing) bios should be concise but engaging, encouraging users to click on your website or contact you directly. Ensure your contact information or a link to your [website is always visible](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026). ## Can I Use AI To Write My Author Bio? While AI tools can provide a solid starting point, relying solely on AI may result in a bio that feels impersonal. [Therapy is deeply human work](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices), and your bio should reflect your genuine voice and passion for helping others. If you choose to use AI, treat it as a draft that you can refine. Add personal details and a conversational tone to make your bio authentic and trustworthy. ## Free Author Bio Template For Therapists & Mental Health Professionals To help you get started, we’ve created a free author bio template tailored to therapists. This template simplifies the process, ensuring your bio is both professional and engaging. When you’re ready to connect, please let us know you want a copy of the template Crafting a compelling author bio is an essential part of your therapy practice’s online presence. By including key details about your education, credentials, and personal story, you can build trust, differentiate yourself, and attract the right clients. If you’re feeling stuck or need expert help, [Crownsville Media](https://crownsvillemedia.com/contact-us) specializes in creating beautiful, professional bios that reflect your unique strengths. Let us help you craft the perfect bio for your website or directory listing today! ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Website Trends To Prepare For In 2026](https://crownsvillemedia.com/website-trends-to-prepare-for-in-2026) **Published:** January 6, 2026 **Author:** Melanie Gorman **Content:** If you have been in business a while, you have probably noticed this pattern: - New tech arrives - The internet panics - Someone tells you your [website](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) is now “outdated” During the 2024 to 2025 cycle it was AI’s turn to cause that panic, and not without reason. In the past 18 months we have seen a complete shift in how the world looks for content. In May 2024, Google [rolled out AI Overviews](https://ahrefs.com/blog/google-ai-overviews/) and chat based search tools like ChatGPT, Perplexity, and Claude. These tools answer questions directly, pulling from existing content across the web. The result is that people are learning from your work without always visiting your site. A 2024 zero click study from [Search Engine Land](https://searchengineland.com/google-search-zero-click-study-2024-443869) and Datos found that about 58.5% of Google searches in the U.S. and 59.7% in the EU now end without any click at all. And, a mere 36% of clicks go to the open web. [Separate analyses report](https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/) that AI Overviews can reduce traffic by 30 to 80%, so yes, the ground is moving. Table of Contents [Toggle](#) - [So, Is It All Bad? ](#So_Is_It_All_Bad) - [Website Trends To Prepare For In 2026](#Website_Trends_To_Prepare_For_In_2026) - [\#1 From SEO to GEO: AI search ready websites](#1_From_SEO_to_GEO_AI_search_ready_websites) - [What this means for your website](#What_this_means_for_your_website) - [\#2. Radical Accessibility & Neurodiversity First UX](#2_Radical_Accessibility_Neurodiversity_First_UX) - [What this means for your site](#What_this_means_for_your_site) - [\#3. Strategic Minimalism & Performance First Design](#3_Strategic_Minimalism_Performance_First_Design) - [What this means for your site](#What_this_means_for_your_site-2) - [\#4. Practical Uses of AI On Your Website](#4_Practical_Uses_of_AI_On_Your_Website) - [What this means for your site](#What_this_means_for_your_site-3) - [\#5. Component Driven, Modular Websites Built For Iteration](#5_Component_Driven_Modular_Websites_Built_For_Iteration) - [What this means for your site](#What_this_means_for_your_site-4) - [\#6. Proof Of Expertise Layouts (Visual E E A T)](#6_Proof_Of_Expertise_Layouts_Visual_E_E_A_T) - [What this means for your site](#What_this_means_for_your_site-5) - [\#7. First Party Data & Owned Audiences ](#7_First_Party_Data_Owned_Audiences) - [What this means for your site](#What_this_means_for_your_site-6) - [\#8. Cross Channel Content Hubs (SEO, Social & AI)](#8_Cross_Channel_Content_Hubs_SEO_Social_AI) - [What this means for your site](#What_this_means_for_your_site-7) - [\#9. Local & Entity Based SEO 2.0](#9_Local_Entity_Based_SEO_20) - [What this means for your site](#What_this_means_for_your_site-8) - [\#10. Ethics, Transparency & Explainable Websites](#10_Ethics_Transparency_Explainable_Websites) - [What this means for your site](#What_this_means_for_your_site-9) - [So, Do You Really Need A New Website In 2026?](#So_Do_You_Really_Need_A_New_Website_In_2026) - [You might need:](#You_might_need) - [At Crownsville Media, we think of websites as living ecosystems:](#At_Crownsville_Media_we_think_of_websites_as_living_ecosystems) ## So, Is It All Bad? I’m going out on a limb to say that it’s not. But, it is a change that’s important to pay attention to. How the public looks for information is a critical piece of any marketing puzzle. Your website **is** your greatest marketing tool. It’s how you inform potential leads about your value and align with their needs. Without that, no one is calling you. Websites go out of date and out of style. What was once trendy, beautiful and informative can become dated, old and stodgy. That said, there is no need to panic about AI, it’s merely giving everyone a new way of finding information. But, that does mean if you want to be found by strangers searching for your services, you must update your website on the regular to ensure that AI tools can properly use it to teach people about your business. At Crownsville Media, we are not interested in panic driven [website redesigns](https://crownsvillemedia.com/is-it-time-to-redesign-your-website). We care about what I call “Common Sense SEO” and websites that still [work](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) three to five years after they are designed. This is especially true for therapists and small teams who cannot afford to burn everything down every six months and begin anew. ## Website Trends To Prepare For In 2026 Below are the shifts we’re watching closely, along with practical ways to respond without panic or constant reinvention. ### \#1 From SEO to GEO: AI search ready websites This is the big shift that underpins many of the website trends for 2026. SEO still matters, but it is no longer just about ranking blue links. We are moving into what many people now call [GEO](https://www.adsmurai.com/en/articles/what-is-geo), or Generative Engine Optimization. In simple terms, GEO is about helping AI tools understand your expertise well enough to summarize it accurately when people ask questions. #### In practice, that shift shows up in a few clear ways: - AI Overviews sit on top of traditional search results - Chat tools quote multiple sources in a single answer - Zero click searches are rising Chat-based search is where this shift becomes most visible. Instead of typing a single query and clicking a list of links, people can now ask layered questions, follow up in real time, and build understanding as they go. By the time someone reaches out through your website or picks up the phone, they are often far more informed than they used to be. For [small business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website), this changes the playing field. You are no longer competing to be the biggest site on the internet. You are competing to be clear, specific, and genuinely helpful in your niche so AI tools have accurate, detailed information to share about your work. ### What this means for your website By 2026, SEO is no longer just about rankings and keywords. It’s about GEO and making sure your expertise is clear enough, specific enough, and well structured enough that AI tools can accurately understand and explain what you do. In practical terms, that means your [website needs](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) to function as reliable source material. When someone asks a question in search or chat, your content should be easy for tools like Google’s AI Overviews, ChatGPT, Perplexity, Gemini, and Claude to interpret, summarize, and reference, while still working just as well for human readers. The website goal for 2026 is to strengthen your service pages and [blog content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) so they clearly explain who you help, how you help them, and why your approach matters. #### You can do this by: 1. **Revisiting your brand.** Who are you? What makes you unique within your industry? Why would someone pick you and your services over your competition? Your website needs to reflect that so you stand out over other options. 2. **Defining your niche deeply and clearly.** That means, if you run a [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide), go beyond basic depression and anxiety advice. Writing for AI is about writing the specific, detailed and explicit answers to questions only you can answer in your unique way. Everything else is already online. And you’re not going to ever be bigger than [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today). So, stop trying. Just be yourself. 3. **Use structured data.** Make it easier for your website to be discovered online. This is something your [website developer](https://crownsvillemedia.com/website-development) can help you do. Ask for “schema data” to be a part of your [website development](https://crownsvillemedia.com/website-design-that-converts) project so you have the simplified code that Google loves embedded across your website making it easier for AI and search engines to read your code. ### \#2. Radical Accessibility & Neurodiversity First UX In October 2025, the Web Content Accessibility Guidelines (WCAG) 2.2 were formally approved as an international standard under ISO/IEC 40500:2025. The W3C announcement notes that this ISO status makes it easier for countries and organizations to formally adopt [WCAG 2.2](https://www.w3.org/news/2025/web-content-accessibility-guidelines-wcag-2-2-approved-as-iso-iec-international-standard) in laws, regulations, and procurement rules.[ ](https://www.w3.org/news/2025/web-content-accessibility-guidelines-wcag-2-2-approved-as-iso-iec-international-standard/?utm_source=chatgpt.com) Accessibility experts point out that ISO recognition is already shifting how organizations treat accessibility, moving it from “nice to have” to a clear [compliance and risk management requirement](https://testparty.ai/blog/wcag-2-2-is-now-iso-iec-40500-2025).[ ](https://testparty.ai/blog/wcag-2-2-is-now-iso-iec-40500-2025?utm_source=chatgpt.com) At the same time, [WCAG 2.2 ](https://www.pivotalaccessibility.com/2025/11/wcag-2-2-as-an-iso-standard-and-its-implications-for-accessibility-strategy-in-2026)adds criteria that go beyond basic alt text and color contrast into areas like focus not obscured, dragging movements, and accessible authentication, which directly affect cognitive load and usability.[ ](https://www.pivotalaccessibility.com/2025/11/wcag-2-2-as-an-iso-standard-and-its-implications-for-accessibility-strategy-in-2026/?utm_source=chatgpt.com) ### What this means for your site Accessibility has been slowly moving in this direction for years, but the shift is now unmistakable. #### By 2026, accessibility is no longer “nice if we have time.” It is: - A legal and contractual expectation in many sectors - A core trust factor for users - A practical way to make your site easier for everyone to use #### Practical steps 1. **Design for ADHD, anxiety, and cognitive load as a default. Use short paragraphs, strong headings, and obvious next steps. Break long content into “skim, scan, deep dive” layers. 2. **Treat WCAG 2.2 as your baseline.** Color contrast, keyboard navigation, focus states, and clear labels are not negotiable. With WCAG 2.2 now ISO/IEC 40500:2025, more procurement frameworks and [national standards](https://www.w3.org/news/2025/web-content-accessibility-guidelines-wcag-2-2-approved-as-iso-iec-international-standard/) are aligning to it. 3. **Offer multi modal content. Use text, short video, and audio summaries where it matters, especially on services, cornerstone guides, and complex processes. ### \#3. Strategic Minimalism & Performance First Design UX and optimization studies continue to show that clutter and slow load times hurt behavior, while simple layouts and faster performance support engagement and conversions. Industry summaries regularly highlight minimal, content first interfaces and strong page experience as a [core design trend](https://ethanlazuk.com/blog/people-first-content). [Google’s documentation](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) on helpful content and page experience reminds site owners that quality content must be paired with a great page experience, including loading performance, responsiveness, visual stability, and mobile friendliness. ### What this means for your site Every extra thing you add to a page, including a pop up, slider, animation, or giant hero video, competes with: - Your main message - Your call to action - Your user’s patience #### Practical steps 1. **Pick one main goal per page. Decide whether the primary job of the page is to book a consultation, invite a list sign up, or drive a key piece of reading, and design around that. 2. **Audit your visual noise. Remove auto playing elements and gratuitous animations. Use white space generously and limit your color palette. 3. **Run regular performance tune ups. Compress images, remove unused scripts, and test your site on a modest phone over an average connection, the way a real person will experience it. ### \#4. Practical Uses of AI On Your Website Instead of the early hype about AI building entire sites on its own, the more meaningful shift is how AI is being used to support search, recommendations, analysis, and content operations while humans remain firmly responsible for strategy, ethics, and voice. ### What this means for your site This is less about adding flashy AI features and more about being intentional about where AI actually [improves the experience ](https://quickcreator.io/blog/first-hand-experience-signals-e-e-a-t-google-helpful-content/)for real people. The win is not “slap a chatbot in the corner.” It is to: - Use AI to make your site easier to navigate - Use AI behind the scenes to test, analyze, and repurpose content - Keep a human firmly in charge of clinical, ethical, and brand decisions #### Practical steps 1. **AI assisted navigation. Natural language search that understands “show me ADHD resources for parents” and returns curated internal links with key takeaways. 2. **Instant TL;DRs. AI generated, human edited summaries at the top of long form pages. For example, “Read this if you are wondering X” plus “Three things to know in 30 seconds.” 3. **Analysis, not autopilot. Use AI tools to digest A/B test results, scroll maps, and survey feedback so you can make better design and copy decisions efficiently. ### \#5. Component Driven, Modular Websites Built For Iteration [Modern front end ecosystems](https://ethanlazuk.com/blog/people-first-content) use component driven design, where you build reusable blocks and patterns rather than one off page layouts. Design systems and UX writing communities have been talking for years about modular systems as the only sane way to keep larger sites consistent and maintainable.[ ](https://ethanlazuk.com/blog/people-first-content/?utm_source=chatgpt.com) This dovetails with a more careful, quality first [approach to programmatic SEO](https://crownsvillemedia.com/how-to-best-approach-seo-recovery). Instead of churning out one thousand thin pages, you design strong templates that can scale responsibly. ### What this means for your site A component driven site is built from reusable sections and patterns rather than one-off page designs. Instead of reinventing each page from scratch, you’re working with flexible building blocks that can be updated, improved, and reused across your site as standards, content, and strategy evolve. A component driven site: - Is easier to update when Google or accessibility standards change - Makes limited, high quality programmatic projects safer - Supports clearer brand consistency #### Practical steps 1. **Design modules, not snowflakes. Create reusable blocks for hero sections plus social proof, service grids, FAQs, “who this is for” outcomes, resources, and contact calls to action. 2. **Bake rules into templates. Require internal links, minimum word counts, evidence sections, and author info as part of each template so they cannot be quietly skipped. 3. **Plan for refurbishing. When 2027 rolls around, you can update a handful of components instead of dozens of individual pages. ### \#6. Proof Of Expertise Layouts (Visual E E A T) Google’s “Creating helpful, reliable, people first content” guidance explicitly tells site owners to focus on people first content, clear quality signals, and experience and expertise. It points to E E A T (experience, expertise, authoritativeness, and trustworthiness) and the quality rater guidelines as important context for [how content is evaluated](https://developers.google.com/search/docs/fundamentals/creating-helpful-content).[ ](https://developers.google.com/search/docs/fundamentals/creating-helpful-content?utm_source=chatgpt.com) [External guides](https://linkbuilder.com/blog/google-eeat-guide) on E E A T echo the same message reaffirming that Google wants to see real world experience and clear signals that a knowledgeable, trustworthy person is behind the advice. ### What this means for your site Your pages need to visually communicate that a real, qualified human is behind the words. #### Practical steps 1. **Robust author and practice bios. Include credentials, years of experience, specialties, locations served, and affiliations. 2. **Evidence and citations.** Link out to reputable sources such as research papers, professional associations, and official guidelines where it strengthens your explanations. This aligns with how the quality rater [guidelines](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) describe high quality, well sourced content. 3. **Trust UI patterns. Trust UI patterns are design and content choices that help visitors quickly understand who you are, how you work, and what they can expect. This includes clear privacy statements, fees or insurance explanations, non discrimination language, and visible, straightforward ways to get in touch. ### \#7. First Party Data & Owned Audiences As AI answers and rich search results expand, a growing portion of your audience may never set foot on your site even if they learn from your ideas because AI increasingly delivers the answer without requiring a click to your site. The 2024 zero click research from SparkToro and Datos shows that most searches end with no click at all, and a substantial share of the clicks that do occur [go to Google’s own properties](https://searchengineland.com/google-search-zero-click-study-2024-443869) rather than the open web. ### What this means for your site Relying solely on search traffic becomes riskier. Your website needs to: - Capture first party data such as emails, sign ups, and opt ins - Move people into owned channels like newsletters, communities, and programs - Measure meaningful outcomes, not just traffic #### Practical steps 1. **Give every key page a relationship offer. Offer a newsletter, a short email course, a waitlist, or a downloadable checklist or workbook. 2. **Wire your site to nurture your readers. When someone opts in, follow up with a sequence that educates, builds trust, and invites reasonable next steps, instead of a single generic [thank](https://crownsvillemedia.com/thank-you) you. 3. **Track what actually matters. Focus on booked consultations, replies, sign ups, and retained clients as your primary metrics in a zero click world. ### \#8. Cross Channel Content Hubs (SEO, Social & AI) User journeys are messy and multi-platform. Industry writing on AI and search now consistently [recommends](https://ethanlazuk.com/blog/people-first-content) multi channel, multi format strategies instead of relying on one traffic source. The same piece of content might: - Show up as a featured snippet or AI Overview - Be summarized by a chatbot - Appear in a YouTube recommendation - Get shared on social ### What this means for your site Your website needs to act as a central hub for a topic, not just one more article floating in space. #### Practical steps 1. **Turn big topics into hubs. For a therapist, that might be “ADHD and Relationships” or “Burnout and Perfectionism.” For a consulting firm, it might be “Exit Planning for Service Businesses.” Build hubs with a main guide, video, FAQs, resources, and a clear path to working with you. 2. **Design content for repurposing. Use headings and sections that can be easily repackaged into social posts, short videos, directory bios, and email segments. 3. **Connect everything with internal links and schema. Help both users and algorithms understand how your articles, videos, and service pages relate. ### \#9. Local & Entity Based SEO 2.0 Local search is not going away. It is blending with AI and entity based understanding. AI Overviews and other rich results often pull in Google Business Profiles and local sites, and [researchers note](https://searchengineland.com/google-search-zero-click-study-2024-443869) that zero click behavior is also visible on local intent searches.[ ](https://searchengineland.com/google-search-zero-click-study-2024-443869?utm_source=chatgpt.com) At the same time, Google is getting better at understanding businesses as entities, [connecting your brand](https://linkbuilder.com/blog/google-eeat-guide), practitioners, locations, and content together.[ ](https://linkbuilder.com/blog/google-eeat-guide?utm_source=chatgpt.com) ### What this means for your site For therapists, clinics, and local first businesses, this is actually an opportunity. #### Practical steps 1. **Entity consistency everywhere. Keep your name, address, phone number, and core brand language consistent across your site, Google Business Profile, directories, and social channels. 2. **Fewer, better local pages. Focus on high quality [local landing pages](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) for real service areas, with genuinely local content and clear details such as insurance, telehealth options, parking, and neighborhood cues. 3. **Local listings and schema. Make sure your [business](https://crownsvillemedia.com/local-seo) information is consistent across local business directories and your website, and use LocalBusiness schema so search engines can confidently connect your content to your physical or telehealth presence. ### \#10. Ethics, Transparency & Explainable Websites As AI tools remix content and privacy regulations tighten, people are understandably wary of how their data is tracked and how AI is being used behind the scenes. Groups of independent publishers in Europe have filed an antitrust complaint against Google’s AI Overviews, arguing that the feature uses their content without adequate consent and significantly reduces referral traffic and revenue. This is part of a broader conversation about how AI systems are trained, how they attribute sources, and how they affect the business models of content creators. ### What this means for your site Clients and readers will increasingly prefer brands that are direct about: - What data they collect - How they use AI - How they protect sensitive information, especially in health, [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice), and finance #### Practical steps 1. **Plain language policies. Explain cookies, analytics, email list practices, and AI use in normal human language, not only legal terms. 2. **Ethical AI statement. If you use AI to draft or summarize, say so, and clarify that a qualified human reviews everything, especially anything clinical or financial. 3. **No dark patterns. Avoid sneaky opt-ins, confusing pricing, and manipulative scarcity tactics. In sensitive fields, these do not just hurt trust, they may also draw regulatory attention. ## So, Do You Really Need A New Website In 2026? Maybe. But not because “AI killed SEO” or “your design is not trendy enough.” ### You might need: - A structural refresh so your site is modular, fast, and easy to maintain - An accessibility and UX overhaul to support neurodivergent visitors and meet evolving standards - A content strategy shift toward GEO, hubs, and first party relationships ### At Crownsville Media, we think of websites as living ecosystems: - Your site, your AI presence, your directories, your social channels, and your email list all feed each other - Your expertise is the engine - Good UX and Common Sense SEO are how you turn that expertise into inquiries, clients, and impact If you’re trying to figure out what actually needs attention on your site, and what can wait, a short strategy call can help you sort through it. You’ll get our perspective on where your [website is supporting](https://crownsvillemedia.com/website-support-update-requests) your business, where it’s getting in the way, and what next steps would actually make sense for you. [Reach out today](https://crownsvillemedia.com/contact-us) and let us help you make sense of what’s changed, what actually matters for your business, and how to move forward in a way that helps you feel like you’re in control. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [How Your Local SEO Landing Pages & Google My Business Work Together](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) **Published:** January 29, 2026 **Author:** Melanie Gorman **Content:** **Updated** **On**: **2/13/26** If you’re looking to generate more website traffic from your local community in 2026, your local landing pages and your Google My Business Profile must work together. For therapy practices serving one location or several, this alignment directly impacts how clearly Google understands where you operate and who you serve. When your landing pages and your Google Business Profile reinforce the same location signals (services, address, keywords, and business details) your practice becomes easier to surface in local search results, Maps, and increasingly, AI-driven search tools. This article explains how to structure a complete [digital marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) so the tools support one another to improve local search rankings and maximize relevance for local searches. Table of Contents [Toggle](#) - [Local SEO Fundamentals](#Local_SEO_Fundamentals) - [How Your Landing Pages & GMB Work Together](#How_Your_Landing_Pages_GMB_Work_Together) - [How Local Pages Feed AI Search (ChatGPT, Gemini & Beyond)](#How_Local_Pages_Feed_AI_Search_ChatGPT_Gemini_Beyond) - [3 Tips To Develop A Local Landing Page & GBP Strategy For Your Practice](#3_Tips_To_Develop_A_Local_Landing_Page_GBP_Strategy_For_Your_Practice) - [How Many Landing Pages Should I Create For Each Location?](#How_Many_Landing_Pages_Should_I_Create_For_Each_Location) - [Page Structure, Title Tags & Meta Descriptions](#Page_Structure_Title_Tags_Meta_Descriptions) - [What Should You Put On A Local Landing Page To Rank Higher On Google?](#What_Should_You_Put_On_A_Local_Landing_Page_To_Rank_Higher_On_Google) - [Measuring Success](#Measuring_Success) - [5 Common Mistakes To Avoid](#5_Common_Mistakes_To_Avoid) - [Local Landing Pages & Google Business Profiles: Frequently Asked Questions ](#Local_Landing_Pages_Google_Business_Profiles_Frequently_Asked_Questions) ## Local SEO Fundamentals Local SEO is the process of helping your practice appear when someone searches for therapy services in a specific geographic area. While traditional SEO focuses on broader visibility, local SEO centers on proximity, intent, and what services each location offers. Search engines look for consistent signals that confirm where your business operates. These signals include dedicated location-based landing pages, accurate business information across directories, a verified Google Business Profile, and clear keyword alignment between your pages and the services you provide. Search behavior has also shifted. Most local searches now happen on mobile devices and frequently include city names or phrases like “near me.” Google’s goal is to match those searches with businesses that are both geographically relevant and clearly defined online. When your website structure and your Google Business Profile reinforce one another, you reduce ambiguity and increase the likelihood of appearing in local results. Strong local SEO is not about over-optimizing pages, it is about precision. Clear location pages, consistent name-address-phone information, and service descriptions tied to specific regions help search engines confidently associate your practice with the communities you serve. ### Local Landing Pages Local landing pages are dedicated pages built to serve a specific city or region. Even if your practice has one physical office, a clearly structured location page helps search engines and potential clients understand where you operate. Unlike general service pages, local landing pages anchor your services to geography. They typically include: - The city or region served - Services available at that location - Practical information such as directions, parking, or office access - Therapist information specific to that office (if applicable) These pages create clarity. They signal to Google that your practice is intentionally serving that community, rather than loosely mentioning a city name throughout your site. For multi-location practices, each office should have its own dedicated page. For single-location practices, one strong city page is often sufficient. The goal is not to mass-produce similar pages with minor edits. Each location page should contain meaningful, location-specific information that reflects the needs of that community. #### Examples - Therapy Services in Baltimore: This page would detail the types of therapy sessions available at your Baltimore location, highlighting specialized services or the backgrounds of local therapists that work in that office. Be sure to include your physical location by displaying the office address and embedding a Google Map, so clients can easily find and visit your Baltimore office. - Psychotherapy Treatment in New York City: This landing page might focus on the unique aspects of psychotherapy treatments offered in New York City, addressing urban stressors or the high-paced lifestyle of the city’s residents. - Group Therapy in Austin, Texas: Tailored to potential clients in Austin, this page could emphasize community-based therapy groups, local mental health resources, and the benefits of joining a therapy group in this area. ### Google Business Profiles A Google Business Profile (GBP) allows your practice to manage how it appears in Google Search and Google Maps. For in-person[ therapy practices](https://crownsvillemedia.com/private-therapy-practice-guide), this profile is often the first point of contact for potential clients. Your GBP displays essential information such as your address, phone number, business hours, services, reviews, and photos. It also allows clients to call, message, or schedule directly from the listing. For practices operating in multiple cities or states, each physical location should have its own verified profile. This ensures that searchers see accurate, location-specific information when searching for services nearby. Accuracy and completeness matter. An incomplete or inconsistent profile creates confusion, not just for potential clients, but for search engines. Your business name, address, phone number, and service descriptions should align with the corresponding landing page on your website. A well-optimized Google Business Profile strengthens your local presence and increases the likelihood of appearing in Google’s Map Pack which is the prominent local listings shown above organic results. #### GMB Example [My Google Business Profile](https://www.google.com/maps/place/Crownsville+Media/@39.069955,-76.5963231,15z/data=!4m6!3m5!1s0x89b7fb9b02397289:0xa6e4f89a1247ebd6!8m2!3d39.069955!4d-76.5963231!16s%2Fg%2F11sqj8bnlp?entry=ttu&g_ep=EgoyMDI0MTAwOS4wIKXMDSoASAFQAw%3D%3D) shows what a completed GMB page offers to customers. There are photos, images, contact details, service options, reviews, social media links and a calendar to schedule a consultation. Given that I’m offering services to therapists seeking [website development](https://crownsvillemedia.com/website-development) and [SEO consultation](https://crownsvillemedia.com/seo-consulting-services-maryland), both are listed as part of my offerings. I also regularly share articles written for therapists so anyone who finds that page can read evidence of my experience and unique specialization. When you create your GMB page, the best advice is to fully complete it. The more evidence you give to Google about your unique value to clients, the better. ## How Your Landing Pages & GMB Work Together When someone searches for therapy in your area, Google evaluates multiple sources of information: your landing pages, your Google Business Profile, directory listings, and map data. If those sources consistently reflect the same business name, address, phone number, and services, your practice becomes easier to validate. That validation matters. Your Google Business Profile places your practice on Google Maps. From there, your business information is distributed across other mapping platforms such as Apple Maps, Waze, and additional directories. Your website serves as the primary source that confirms and supports that information. Consistency reduces friction. When your footer, local landing page, and Google Business Profile all display the same address format and contact details, you eliminate ambiguity. While Google has become more sophisticated in recognizing minor variations (such as “Suite A” versus “Ste A”), other platforms may not interpret those differences accurately. Landing pages and your Google Business Profile should also align in language. If your Baltimore landing page emphasizes trauma therapy and anxiety counseling, your corresponding Google Business Profile should reflect those same services. This alignment strengthens topical relevance and supports visibility in local search results. Finally, reviews play a meaningful role. Consistent location signals combined with a steady stream of authentic reviews increase your likelihood of appearing in Google’s Map Pack — the prominent local listings displayed above organic search results. When your website and Google Business Profile have some synergy and work together, they create a clear, unified signal about who you are, what you offer, and where you operate. ## How Local Pages Feed AI Search (ChatGPT, Gemini & Beyond) AI-driven search is now part of the local discovery process. Tools like ChatGPT, Gemini, and Perplexity reference public websites, directories, and published documents when recommending nearby services. They use what they find to recommend services nearby, often[ citing your site or GBP as a source](https://crownsvillemedia.com/citing-sources-seo-ai-discovery). ### To help these AI systems understand your business: - Maintain consistent business name, address, and phone number ([NAP](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy)) across your website, Google Business Profile, and directories. - Write [clear, direct descriptions](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) of your services and locations using plain language. - Use structured data (schema markup) to help search engines interpret your business details accurately. - Publish well-labeled guides, articles, or PDFs associated with your [business name](https://crownsvillemedia.com/mental-health-business-names) and location. AI tools surface businesses they can confidently interpret. The same alignment that strengthens traditional local SEO also improves how your practice is represented in emerging search platforms. ## 3 Tips To Develop A Local Landing Page & GBP Strategy For Your Practice Now that you’ve got a basic understanding of the unique roles of local landing pages and Google Business Profiles (GBP), here’s how you make the most of your pages. ### 1. Choose keywords that reflect real local intent Selecting location-specific keywords is foundational, but the goal is not simply inserting city names into headings. Effective local keywords reflect how potential clients actually search, combining service type with geographic intent. For example, phrases such as “trauma therapy Baltimore” or “anxiety counseling Tampa Bay” signal both service and location. When [these keywords](https://business.google.com/us/ad-tools/keyword-planner/) are used consistently across your landing pages and your corresponding Google Business Profile, they strengthen authority. This alignment reduces ambiguity and reinforces relevance in competitive local markets. ### 2. Structure each location page with purpose Creating separate landing pages for each physical office ensures that search engines clearly associate your services with a defined geographic area. However, the structure of those pages matters as much as their existence. Each location page should include meaningful, location-specific content: services offered at that office, relevant therapist information, practical details such as directions or parking, and accurate contact information. Avoid duplicating generic service descriptions across multiple cities. Pages that demonstrate real connection to a community perform better than templated variations. ### 3. Keep your google business profiles fully aligned Your Google Business Profile should reinforce what your website communicates, not contradict or dilute it. Each verified location should reflect the same services, address formatting, and geographic focus presented on its corresponding landing page. Inconsistent details create friction. Clear alignment strengthens trust signals for both search engines and potential clients. Combined with ongoing review collection and accurate business information, this alignment increases the likelihood of appearing in Google’s Map Pack and other localized results. ### Why do my Google Business Profiles need location-specific landing pages? Each Google Business Profile should direct users to a page that reflects the exact location and services shown in the listing. When someone clicks from your profile, they expect continuity with the same city, the same services, and the same contact details. If all profiles link to a generic homepage, you dilute geographic relevance and create unnecessary friction. Dedicated landing pages strengthen location signals, improve user experience, and allow each office to perform independently in search results. ## How Many Landing Pages Should I Create For Each Location? The number of landing pages you create should reflect the competitiveness of your market and the range of services you provide within that city. The goal is not volume, it is clear and strategic coverage. ### Smaller cities or less competitive markets In smaller cities or areas with less competition, one well-structured landing page is often sufficient. That page should clearly outline the full range of services offered at that location while incorporating relevant local keywords and practical information. A comprehensive page can effectively support your Google Business Profile and serve as the primary authority page for that city without fragmenting your content across multiple URLs. #### Example: - *Comprehensive Therapy Services in Sarasota A single page that details all services, therapist information, directions, and booking options for that location. ### Major city centers or highly competitive markets In larger metropolitan areas such as New York, Washington DC, or Chicago, competition is significantly higher. In these markets, creating separate landing pages for individual services within the same city can improve credibility and search coverage. Instead of one broad city page, you may develop multiple pages that target both location and service-specific intent. #### Examples: - **new-york-trauma-therapy A page focused specifically on trauma therapy services in New York City, including therapist expertise and treatment approaches. - **new-york-ocd-counseling Dedicated to OCD counseling in NYC, outlining methodologies and local specialists. - **anger-management-new-york Highlighting anger management programs offered within the city. - **new-york-city-group-therapy-classes A page detailing available group therapy options, schedules, and enrollment information. This approach allows each service to compete independently within the local market while strengthening overall site authority through internal linking and geographic relevance. ## Page Structure, Title Tags & Meta Descriptions The structure of your local landing page directly impacts both user experience and search visibility. A well-organized page makes it easier for search engines to interpret your content and for potential clients to navigate it. Start with a clear, location-specific H1 that reflects the primary service offered in that city. Supporting headers (H2s and H3s) should logically organize the content and incorporate relevant keyword variations without overuse. ### Your page should also include: - A concise, descriptive title tag that includes your primary service and location - A meta description (approximately 150–160 characters) that clearly summarizes the page and encourages clicks - Prominent display of your business name, address, and phone number (NAP) - A clear call-to-action directing visitors to schedule, call, or contact #### For example: **Title Tag: Family Therapy in Austin, TX \| \[Practice Name\] **Meta Description: Looking for family therapy in Austin? Our experienced therapists provide personalized care for local families. Schedule your appointment today. Each local landing page should have a unique title tag and meta description tailored to its specific location and services. Duplicate metadata across cities weakens cohesion and reduces click-through potential. Finally, make sure your page is mobile-friendly. The majority of local searches occur on mobile devices, and responsive design is now a baseline requirement rather than an enhancement. ## What Should You Put On A Local Landing Page To Rank Higher On Google? Once your page structure and metadata are in place, the content itself must reinforce location, confidence, and service relevance. A strong local landing page includes the following core elements: - **Primary keyword in the H1** (service + city) - **Logical header hierarchy** using related keyword variations - **Clear, well-written service descriptions** specific to that location - **Location details** (address, directions, parking, office access) - **High-quality images** relevant to the office or community - **A Google Map embed** for precise geographic confirmation - **Frequently Asked Questions** addressing common local concerns - **Local business schema markup** for structured data support - **Mobile-responsive design** to support local search behavior Each element reinforces credibility. The goal is not keyword saturation, but alignment making certain that both users and search engines immediately understand what you offer and where you offer it. ## Measuring Success Local SEO performance isn’t measured by rankings alone. It’s measured by whether the right people are finding you, and taking action. Start by looking at organic traffic to your location-specific landing pages. Are you seeing growth from the geographic areas you serve? Are visitors spending time on those pages, or leaving quickly? Engagement often tells you as much as raw traffic numbers. Next, monitor how your service-and-city keyword combinations are performing. You don’t need to obsess over daily ranking shifts, but you should have a general sense of whether your pages are gaining traction in their respective markets. Conversion tracking matters even more. Are visitors booking appointments, submitting contact forms, or calling directly from your landing pages? Increased visibility without meaningful action suggests something in the experience may need refinement. Finally, pay attention to activity on your Google Business Profiles. Reviews, profile views, and engagement trends often reflect how visible and competitive your listings are within the Map Pack. Strong local SEO is steady and cumulative. You’re looking for sustained geographic relevance and consistent client inquiries, not short-term spikes. ## 5 Common Mistakes To Avoid 1. **Duplicating Content Across Locations Creating multiple city pages with nearly identical content weakens relevance. Each location should reflect meaningful differences, even if services overlap. 2. **Linking Every Google Business Profile to the Homepage Each verified location should link to its corresponding landing page. Generic linking dilutes geographic signals. 3. **Inconsistent Name, Address, or Phone Number Formatting Minor inconsistencies can create friction across directories and mapping platforms. Standardize how your business information appears everywhere online. 4. **Neglecting Reviews and Profile Updates An outdated or inactive Google Business Profile reduces engagement and weakens competitive positioning in local results. 5. **Publishing and Forgetting Local landing pages require periodic updates. Refresh service descriptions, confirm contact details, and ensure all information reflects your current offerings. Local landing pages and Google Business Profiles are not separate marketing tools. They function as a system. When your location pages, metadata, business information, and Google listings reinforce one another, your practice becomes easier to interpret, validate, and surface in local search results. That alignment supports visibility not only in Google Search and Maps, but increasingly across AI-driven platforms as well. If you’re unsure whether your current setup is working together, or competing with itself, that’s exactly the kind of structural review we provide. [Contact us today](https://crownsvillemedia.com/) to learn how our services can elevate your practice’s local SEO strategy and help you connect with more clients in your community! ## Local Landing Pages & Google Business Profiles: Frequently Asked Questions ### 1. What specific SEO services do you offer for therapy practices? We provide keyword research unique to therapy niches, on-page optimization, local SEO strategy, and content development designed to improve geographic visibility and client engagement. ### 2. How does SEO benefit my therapy practice? Effective SEO increases your visibility in search results, helping local clients find your services when they are actively looking for support. ### 3. How long does it take to see results from SEO? SEO is a long-term investment. Most practices begin seeing measurable improvements within three to six months, depending on market competition and the current state of their online presence. ### 4. Do you offer customized SEO plans based on my practice’s needs? Yes. Each strategy is developed based on your practice’s location, services, competition, and growth goals. ### 5. Can you provide examples of successful SEO campaigns? We’re happy to share [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo) and client examples demonstrating measurable improvements in search rankings, local visibility, and client inquiries. [Reach out for a complimentary consultation with our team!](https://crownsvillemedia.com/contact-us) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Local SEO --- ### [What Therapists Need to Know About Google's Focus On YMYL and E-E-A-T](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) **Published:** December 30, 2024 **Author:** Melanie Gorman **Content:** #### ***Your professional expertise matters more than you think when it comes to success on Google*** As a mental health therapist, your website is a key part of your practice, helping you connect with potential clients and establish credibility. But to truly stand out in search engine results and attract the right audience, you need to understand two critical concepts: *Your Money, Your Life (YMYL)* and *E-E-A-T*. These principles are central to how Google evaluates the quality of content in industries like mental health, where accuracy and trustworthiness are non-negotiable. Table of Contents [Toggle](#) - [What Is YMYL?](#What_Is_YMYL) - [How Does E-E-A-T Relate to YMYL?](#How_Does_E-E-A-T_Relate_to_YMYL) - [Why These Concepts Matter](#Why_These_Concepts_Matter) - [Why AI Alone Isn’t Enough for YMYL Content](#Why_AI_Alone_Isnt_Enough_for_YMYL_Content) - [Why E-E-A-T Matters for Therapists in 2025](#Why_E-E-A-T_Matters_for_Therapists_in_2025) - [Tips for Writing E-E-A-T-Optimized Content](#Tips_for_Writing_E-E-A-T-Optimized_Content) ## What Is YMYL? YMYL stands for *Your Money, Your Life*, a category Google assigns to content that can significantly impact a person’s financial stability, health, safety, or overall well-being. Therapy blogs fall squarely into this category because they address sensitive topics like [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice), emotional resilience, and relationships. YMYL was introduced in Google’s Search Quality Evaluator Guidelines (SQEG) in 2014. This was part of Google’s effort to ensure that content on sensitive topics (e.g., health, finance, and safety) met a high standard of accuracy and trustworthiness. Over time, YMYL became a cornerstone of Google’s algorithm for identifying and prioritizing trustworthy content in industries where misinformation could cause significant harm. You can [find the most up-to-date version here](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf). Content in the YMYL space must meet a higher standard of accuracy and authority. If the information you provide is incorrect, poorly researched, or misleading, it could harm someone seeking help. This is why Google scrutinizes YMYL content more closely, ensuring only trustworthy, expert sources rank highly in search results. ## How Does E-E-A-T Relate to YMYL? E-E-A-T stands for **Experience, Expertise, Authority, and Trust** and together they make up the four pillars of high-quality content Google looks for online. Initial introduced alongside YMYL in 2014 as E-A-T (Expertise, Authority, and Trust), E-A-T was designed to assess the quality and credibility of content creators and their work. In December 2022, [Google added](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) the additional layer of “Experience” to the framework, making it E-E-A-T. This addition emphasized the importance of first-hand, real-world experience as a critical factor in content credibility. ## Why These Concepts Matter Both YMYL and E-E-A-T play vital roles in shaping how [Google evaluates and ranks content](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing). They guide content creators, particularly in sensitive fields like health care and finance, to focus on accuracy, authority, and trust to meet user needs and maintain search engine visibility.Here’s how each element applies to therapists: 1. **Experience** Your firsthand knowledge as a [therapist builds](https://crownsvillemedia.com/seo-for-therapists-online-practice) credibility. Sharing stories, [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo) (anonymized, of course), or personal insights into therapeutic techniques demonstrates your real-world experience. 2. **Expertise** Your professional credentials, training, and specializations show readers (and Google) that you’re qualified to discuss [mental health](https://crownsvillemedia.com/mental-health-hashtags) topics. For example, if you’re writing about trauma therapy, [highlight your certifications or the evidence-based practices you use](https://crownsvillemedia.com/how-to-write-an-author-bio). 3. **Authority** Authority comes from recognition in your field—positive reviews, collaborations with other professionals, and speaking engagements. A well-maintained blog can also reinforce your authority as a trusted resource in [mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists). 4. **Trust** Trust is built by being transparent, accurate, and compassionate in your writing. Always cite reputable sources and avoid making exaggerated claims. Adding client testimonials or affiliations with respected organizations further reinforces trustworthiness. ## Why AI Alone Isn’t Enough for YMYL Content While AI tools can help with brainstorming and organizing ideas, they fall short when it comes to writing authoritative YMYL content. Here’s why: - **Accuracy Risks:** AI-generated content may include outdated or incorrect information, which is unacceptable in sensitive fields like [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts). - **Lack of Expertise:** AI lacks lived experience and professional expertise. Your clients need to hear your voice, not a machine’s generic advice. - **Ownership Concerns:** [Content generated](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) by AI may raise intellectual property issues, potentially limiting how you can use it for books, courses, or other projects. For YMYL content, human oversight is essential. Everything written by AI must be closely edited and fact-checked to ensure accuracy and alignment with your therapeutic expertise. ## Why E-E-A-T Matters for Therapists in 2025 With the content race on, the one thing AI engines cannot do is replace your unique experience and expertise. Your niche as a therapist is more valuable than ever because it gives you the insider perspective on the various [mental health](https://crownsvillemedia.com/mental-health-business-names) challenges you help clients with. Because Google prioritizes content from human experts because people trust professionals who can demonstrate their credibility, you have a unique opportunity over AI to speak to the clients you serve. Think of it this way: if you had a plumbing emergency, would you trust a licensed plumber or a neighbor who read a couple of DIY blogs? Most people want advice from qualified professionals. The same principle applies to your blog. By showcasing your qualifications and providing accurate, compassionate content, you’ll not only rank higher in search results but also build trust with potential clients. ## Tips for Writing E-E-A-T-Optimized Content 1. **Leverage Your Expertise** Write about topics you know deeply. If you specialize in anxiety, grief, or couples counseling, focus on those areas to reinforce your authority. 2. **Cite Reputable Sources** When referencing studies or statistics, link to authoritative sources like peer-reviewed journals or government websites. 3. **Share Real-World Insights** Use examples from your practice (with confidentiality preserved) to illustrate concepts. Clients value authentic, relatable content. 4. **Maintain a Consistent Schedule** Regularly publishing fresh content helps Google see your site as an active, reliable resource. Aim for 1–2 quality posts per month, depending on your schedule. 5. **Keep Content Client-Centered** Address your audience’s specific needs. For example, write about coping with burnout, navigating relationships, or managing anxiety—topics that resonate with [your ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). As a therapist, your blog is an extension of your practice, and understanding YMYL and E-E-A-T can help you make the most of it. By creating well-researched, authentic content that reflects your expertise, you’ll not only improve your search rankings but also build trust with the people who need your help most. If you’re ready to elevate your blog and optimize it for both SEO and client impact, we’re here to help. Reach out today for content strategy support tailored to your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) and needs. [Schedule a complimentary call with our team today.](https://calendly.com/crownsville-media-consultation/30min) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Why SEO Is Essential For Therapists To Boost Your Practice’s Online Visibility](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) **Published:** September 19, 2025 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [The Growing Need For SEO In Therapy Practices](#The_Growing_Need_For_SEO_In_Therapy_Practices) - [1. SEO Helps You Attract Local Clients](#1_SEO_Helps_You_Attract_Local_Clients) - [2. SEO Increases Your Website’s Visibility & Traffic](#2_SEO_Increases_Your_Websites_Visibility_Traffic) - [3. SEO Builds Credibility & Trust](#3_SEO_Builds_Credibility_Trust) - [4. Seo Targets The Right Audience With Intent, Based Keywords](#4_Seo_Targets_The_Right_Audience_With_Intent_Based_Keywords) - [5. SEO Supports Long-Term Growth For Your Practice](#5_SEO_Supports_Long-Term_Growth_For_Your_Practice) - [Make SEO Work For Your Therapy Practice](#Make_SEO_Work_For_Your_Therapy_Practice) ## The Growing Need For SEO In Therapy Practices As a therapist, having a strong online presence is no longer optional, it’s essential for attracting new clients and building your practice. Potential clients turn to search engines like Google or Bing to find services and professionals that meet their needs just as often as they ask their friends or family for references. But simply having a professional website is not enough to ensure your practice is visible to those in need of your services. [Search Engine Optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) (SEO) is the key to unlocking the full potential of your website. SEO is the process of optimizing your website to rank higher in search engine results, making it easier for people searching for therapy services to find you. Here are the top 5 reasons why SEO is essential for therapists in 2025 and how it can help you stand out in a competitive market. ## 1. SEO Helps You Attract Local Clients As an in-office therapist, the majority of your potential clients are likely located within your local area. [Local SEO](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) is a subset of SEO that focuses on optimizing your website for location-based searches that helps your practice stand out in your community. ### Why Local SEO for therapists: This means that when someone searches for “therapist near me” or “therapy services in \[your city\],” your practice can appear in the search results. It ensures that when potential clients search for [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) professionals nearby, your practice appears in local search results, including Google Maps, local listings, and directories. #### Local SEO Best Practices for therapists: - **Google My Business Optimization:** Claim and optimize your Google My Business ([GMB](https://business.google.com/in/business-profile/)) listing. You have to include accurate information, such as your *exact* address, phone number, hours of operation, and services offered. - **Local Keywords:** Use location, based keywords throughout your website content (e.g., “licensed therapist in \[City Name\]”). - **Client Reviews:** Encourage satisfied clients to leave positive reviews on Google and other relevant platforms. [Positive reviews](https://searchengineland.com/how-customer-reviews-can-improve-your-seo-efforts-378252) improve your credibility and increase your visibility in local search results. By focusing on [local SEO](https://crownsvillemedia.com/local-seo), therapists can connect with individuals in their area who are searching for specific services, improving the chances of gaining new clients. ## 2. SEO Increases Your Website’s Visibility & Traffic Having a website that is optimized for search engines increases your chances of ranking higher in organic search results. When potential [clients search for therapy related keywords](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords), a well optimized website is more likely to appear on the first page of Google or other search engines. Most people don’t go past the first few results, so it’s essential to ensure your practice is visible. ### Why visibility and traffic are important: SEO ensures that your website is properly indexed by search engines, allowing it to rank higher for relevant keywords. Higher rankings lead to increased organic traffic, meaning you’re more likely to get on the first page of search and have more potential clients visiting your site to learn about your services. #### SEO Strategies for improving website visibility: - **Content Optimization:** You’ll want to create informative, valuable, and relevant content that addresses your audience’s needs. This can include blog posts, FAQs, and [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo). - [Page SEO: Optimize](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) your website’s pages by incorporating target keywords in titles, meta descriptions, headers, and image alt text. - **Internal Linking:** Use internal links to connect relevant content within your website. This helps search engines crawl your site more effectively and improves user experience. By implementing these [SEO strategies](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success), therapists can increase their online visibility, attract more traffic, and gain more opportunities to convert visitors into clients. ## 3. SEO Builds Credibility & Trust In the therapy profession, trust is a crucial factor in attracting and retaining clients. People seeking therapy services often want to ensure they are working with a reputable and experienced professional. An optimized [website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) that ranks well in search engine results builds trust and credibility with potential clients. ### Why this is important: When your practice appears on the first page of Google, clients are more likely to see you as a credible authority in your field. It signals to potential clients that your practice is reputable and trustworthy. Moreover, optimized content that addresses common client concerns and showcases your expertise can enhance your reputation and make visitors more likely to book a session. #### Building credibility through SEO: - **Professional Website Design:** A clean, easy-to-navigate website improves user experience and creates a positive first impression. - **Quality Content:** Offering expert advice through blog posts, articles, and resources helps position you as a knowledgeable therapist in your area. - **Backlinks from Authoritative Sites:** Gain [backlinks](https://blog.hubspot.com/blog/tabid/6307/bid/235/no-website-is-an-island-why-and-how-to-link-to-others.aspx) from reputable websites or local organizations to further boost your website’s authority. You’re not only improving search rankings by optimizing your website with these strategies, you’re also building trust with potential clients who are looking for a reliable and experienced therapist. ## 4. Seo Targets The Right Audience With Intent, Based Keywords SEO allows you to target the right audience by using intent-based keywords. Intent-based keywords are terms that potential [clients use when they’re actively searching for therapy](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients) services. These keywords may include phrases such as “anxiety therapist,” “couples counseling in \[city\],” or “cognitive behavioral therapy near me.” ### Why keyword research is Important: By targeting specific keywords, you ensure that your website is reaching people who are actively looking for the services you offer. This targeted approach makes your marketing efforts more effective, as you’re addressing potential clients’ needs directly. #### Keyword research tips for therapists: - **Use Long, Tail Keywords:** [Long, tail keywords](https://backlinko.com/hub/seo/long-tail-keywords) like “therapy for depression in \[City Name\]” often have less competition and attract highly targeted traffic. They are also more friendly when someone is using an AI tool to search for therapy services. - **Optimize Service Pages:** Each service page on your [website should focus on specific therapy](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) types you offer (e.g., “individual therapy,” “family counseling”). - **Focus on Local Keywords:** Ensure that you include city or neighborhood names in your keywords to attract [local clients](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients). Targeting the right keywords through SEO helps you attract the most relevant visitors, those who are ready to seek therapy. ## 5. SEO Supports Long-Term Growth For Your Practice SEO is not a quick fix, but rather a long-term strategy for sustainable growth. Unlike paid advertising, which stops generating traffic once you stop paying for ads, SEO continues to bring organic traffic to your website over time. #### Why having a long-term strategy is important: SEO allows you to create long-lasting visibility for your [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice). By consistently optimizing your website and staying up-to-date with the latest SEO trends, you can ensure that your [practice maintains a strong online](https://crownsvillemedia.com/seo-for-therapists-online-practice) presence for years to come. With over [59 million U.S. adults](https://www.nimh.nih.gov/health/statistics/mental-illness) living with mental illness, the demand for therapy services continues to grow, making SEO increasingly important for reaching those in need. #### How SEO supports long-term Growth: - **Content Marketing:** be sure to [post helpful blog articles](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) or resources regularly to keep your website fresh and relevant, improving your chances of ranking higher. - **Ongoing Optimization:** SEO is an ongoing process. When you regularly revisit and refine your website’s content you’re ensuring that your practice stays competitive in the search results. - **Tracking Results:** Using tools like Google Analytics ([GA](https://developers.google.com/analytics)) helps track your website’s performance, allowing you to fine tune your strategy for maximum impact. By investing in SEO today, you’re setting up your practice for long-term success, ensuring that your therapy services are visible to those who need them most. ## Make SEO Work For Your Therapy Practice In an increasingly digital world, SEO is more important than ever for therapists looking to grow their practices and attract new clients. By implementing SEO [strategies such as local ](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy)SEO, targeting intent, based keywords, and building trust through content, therapists can significantly improve their online presence, visibility, and credibility. If you’re ready to elevate your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) through SEO, consider working with professionals who understand the intricacies of digital marketing for healthcare providers. [Learn more about SEO for therapists](https://crownsvillemedia.com/seo-for-therapists) and how it can help you reach more clients. With the right [SEO strategies](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) in place, your practice will not only thrive but also stand out in the crowded therapy market, ensuring you attract and retain clients for years to come. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists, SEO Fundamentals --- ### [What Content Gap Analysis Can Teach You](https://crownsvillemedia.com/understanding-content-gap-analysis) **Published:** June 29, 2022 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Understanding Your Competition, SEO & Attracting New Business](#Understanding_Your_Competition_SEO_Attracting_New_Business) - [What Is Content Gap Analysis? ](#What_Is_Content_Gap_Analysis) - [Why Is Content Gap Analysis Important For SEO? ](#Why_Is_Content_Gap_Analysis_Important_For_SEO) - [How to Do Content Gap Analysis ](#How_to_Do_Content_Gap_Analysis) - [Follow These Best-Practices In Your Gap Analysis](#Follow_These_Best-Practices_In_Your_Gap_Analysis) - [Now That You Have A Handle On Competitive Gap Analysis, Consider These 5 Areas Before Taking Any Further Action](#Now_That_You_Have_A_Handle_On_Competitive_Gap_Analysis_Consider_These_5_Areas_Before_Taking_Any_Further_Action) - [Now That Your Approach & Your Content Gap Analysis Is Complete, Here’s What Should Come Next For Your Business](#Now_That_Your_Approach_Your_Content_Gap_Analysis_Is_Complete_Heres_What_Should_Come_Next_For_Your_Business) - [Scale the Process With SEO Services ](#Scale_the_Process_With_SEO_Services) ## Understanding Your Competition, SEO & Attracting New Business [68% of all online activity](https://www.smallbizgenius.net/by-the-numbers/seo-statistics/#gref) starts with a search engine. SEO competition is tough with billions of results each day and businesses must take action. One way to do this is with a content gap analysis. This analysis will help you understand your competitors and your audience better so you can improve traffic to your site. Let’s start with some definitions. ## What Is Content Gap Analysis? A content gap analysis is a process usually done by an SEO specialist that helps you identify gaps in your content that you have not yet addressed and areas where your SEO competitors are outperforming you. The raw data will show you holes in your content strategy that you may have not yet written a piece of content for. It also highlights areas for improvement in organic search that are more aligned with what your audience wants. When you write content that addresses the “gaps” you can improve search results and best your competitor at their own game. This can also help you identify opportunities for new products and services, as well as opportunities to increase revenue by improving customer experience. ## Why Is Content Gap Analysis Important For SEO? It’s important because it helps businesses identify what they [need](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) to do to improve their content marketing strategy. By identifying gaps in the market that you should be focusing on, you can improve your overall SEO, increase sales and grow your business. ## How to Do Content Gap Analysis There are different ways to complete the content gap analysis and they all work. However, most often the process involves a few specific steps. 1. Identify your company’s current content. How is it performing for SEO? What is the goal of that content and is it achieving that goal? 2. Who is beating you at your SEO goals? What does their content look like? What are they doing better, differently, or in a stronger way than you are? 3. How does your competitor’s SEO compare to your own? Before getting to worried about what you see, remember that your SEO competitor analysis must be reviewed through a very practical lens. That’s the only way you can make rational decisions about what to do with the gap you have discovered. ## Follow These Best-Practices In Your Gap Analysis The importance of following best practices is that it will help you to understand how your audience perceives your content. This helps you to further develop your content strategy. It also improves the way you generate ideas for new blog posts, articles, or other types of content. Other key best practices include: ### Analyze Google’s First Page Google’s first page of results is the most important place to start when conducting a content gap analysis. It gives you an idea of what your target audience is looking for and what interests them. Google’s first page of results can give you an idea of what your competitors are doing and the keywords they are targeting. The more information you have about your competitors, the better off you will be in planning your strategy for the future. ### Research Keywords When conducting a content gap analysis, it is important to understand the keywords that your audience is using. If you do not know what [keywords your audience is using](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords), you will be at a loss when trying to create content that appeals to them. Keywords are important because they help with creating content that people want and need. They also help with branding and [SEO which helps grow the business](https://crownsvillemedia.com/local-seo). ### Use SEO Tools SEO tools provide you with the opportunity to analyze your website’s performance and identify areas for improvement. You cannot find the data you need for free; paid tools are required to find the most up-to-date keyword research, competitive analysis and traffic numbers. If you have a tool that’s doing this work for you for free, please share it with me! That said, if you are interested in improving your SEO, then SEO tools are an [important part](https://crownsvillemedia.com/social-media-inbound-marketing) of the process. These tools provide an insight into how users interact with your site. They help guide you through the process of not only keyword research, but also creating new content and refurbishing or optimizing existing content. ## Now That You Have A Handle On Competitive Gap Analysis, Consider These 5 Areas Before Taking Any Further Action ### \#1 Your objectives The first step after completing a content gap analysis is to determine the goals of the campaign. Your goals will help you determine what type of content you should consider adding to your schedule. Any new content needs to align with your audience. By taking a few minutes to understand how they consume content and what their needs are you will know if the competitive keywords you’re considering will actually have any measurable impact on your bottom line. ### \#2 Analyze your existing content to see what’s working well and what’s under performing The second step is to analyze the current content on your website so you can explore gaps a bit deeper. Does your website offer a few articles on a topic that you want to be seen as an expert in? Are there areas of your expertise that you barely touch? It is important to understand your existing website content so you can identify gaps and prioritize areas that you need to address. Content gap analysis is an essential part of any website’s SEO strategy. It provides insights into how well your current content is performing, what’s missing and what you can do to improve it. You may identify improvements in performance in terms of traffic, conversions, and engagement. ### \#3 Analyze your competitor’s content to see what’s working well for them The third step is to figure out what your competitors are doing on the topics you want to be on the first page of search for. What kind of articles are they writing? What are they doing on [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media)? What topics appear to be “core” to their business? How often are they covering those topics? The SEO competitive analysis is an essential part of a content gap analysis because it helps you understand your competitors’ strengths and weaknesses. And that gives you insight into what you can add or change in your strategy. ### \#4 Identify what your customers want The fourth step is to survey your audiences. To create content that is relevant to your customers, you must understand what they want. This is a simple, yet critical step that puts everything else in context. Understanding customer needs will help you create better and more relevant content for your audience. This will ultimately lead to higher engagement rates. ### \#5 Create your content strategy The fifth step is to decide on the topics you want to cover. Make a plan for the content you want to write and who will produce it. Often when doing a content gap analysis what’s discovered are holes in the content creation process. Once you understand what’s challenging about creating content, you have the opportunity to fix it so you can reach your content goals. ## Now That Your Approach & Your Content Gap Analysis Is Complete, Here’s What Should Come Next For Your Business With the knowledge gained from your content gap analysis, you’re on the path to improving the user experience on your website. This is the most important goal for your site because a site without a positive user experience will not retain visitors. This puts you in an unfavorable position of trying harder than necessary to attract and sustain traffic. A stronger website, with frequent [regular blogs carries a host of benefits](https://crownsvillemedia.com/does-blogging-increase-seo) with it, but perhaps one of the most important is that it should bring you closer to your consumers. ### Enhance the Customer Journey In the digital era, customer experience is becoming more important. Many companies struggle to provide an engaging and personalized experience to their customers. A content gap analysis can help them come up with ways to improve their customer experience. The benefits of enhancing your customer experience through a content gap analysis include: - Increased revenue - Increased brand loyalty - Increased sales - Improved SEO rankings - Improved customer satisfaction scores Another benefit of enhancing the customer experience is that it helps small businesses figure out what they are doing well, an area often overlooked by [busy small business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website). You will also find opportunities for growth or improvement as you explore gaps in the customer experience. The findings will help draw you closer to your clients as you work to improve the experience on your [website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients). ### Attract New Customers For any business, it is important to have a good customer retention rate. The more customers you attract, the more revenue you make. With the help of a content gap analysis, companies can identify their weaknesses in content. This helps you to figure out what content they need to produce and how they can attract new customers. The benefits of attracting new customers due to a content gap analysis include an increase in revenue and brand awareness. It can also improve customer loyalty. ### Rank Better for SEO Obviously, this is the big goal for most SEO projects. For a business with an eye on their competition, growing in SEO for the right keywords is the finish line you’re reaching for. With a better user experience, better performing content and a stronger understanding of what your customers want, your profile on Google (and other search engines) will change. Over time and with the right focus, your keyword profile should grow in the direction of the high impact keywords you want to rank highly for so you attract customers who want and need your brand, services and products. ## Scale the Process With SEO Services Now that you have a stronger understand of what content gap analysis is and why your company needs one, we hope you have a better understanding of how important understanding competitors and your audience is for success. **Related Reading:** [How To Create Smart Local Content For Your Business](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) [How Often Should You Write New Blogs?](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) [How To Rebrand If You’re Shifting Directions In Your Business](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction/) At Crownsville Media, we have the SEO expertise you need to increase your SEO ranking. If you want to drive more traffic to your site and create valuable content, we can help! ***Are you interested in learning more? [Schedule a call today](https://crownsvillemedia.com/contact-us) to discuss how we can help your business*** ***grow online.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO --- ### [What Are Copywriting Services? What Small Business Owners Should Know Before Writing A Website](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) **Published:** March 29, 2025 **Author:** Laura Bonarrigo **Content:** You didn’t start your business to become a writer. You’re a therapist. A coach. A creative. A [small business owner](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) with real clients, real services, and a calendar that fills up fast. But here you are—staring down the giant task of updating your website (or building one for the first time), and suddenly, you’re supposed to [know about landing pages](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), SEO, messaging strategy, and whether or not to use AI? Let’s take a breath. If you’ve landed here wondering “What are copywriting services, and do I actually need them for my website?”—you’re not alone. Understanding what copywriting services are—and how they can support your business—makes the whole website process feel more doable. Whether you’re launching something new or finally updating your old site, getting the right words in place can shift everything. Table of Contents [Toggle](#) - [So… What Are Copywriting Services, Anyway?](#So%E2%80%A6_What_Are_Copywriting_Services_Anyway) - [In practical terms, copywriting means:](#In_practical_terms_copywriting_means) - [Here’s What We Offer When You Work With Us](#Heres_What_We_Offer_When_You_Work_With_Us) - [Here’s how we work with our clients to get there:](#Heres_how_we_work_with_our_clients_to_get_there) - [We’ll go over:](#Well_go_over) - [Website Copywriting ](#Website_Copywriting) - [SEO Copywriting ](#SEO_Copywriting) - [Collaboration—We Write With You](#Collaboration%E2%80%94We_Write_With_You) - [You’ll get:](#Youll_get) - [A Finished Product You’re Proud Of ](#A_Finished_Product_Youre_Proud_Of) - [That means:](#That_means) - [What Copywriting Services Don’t Include ](#What_Copywriting_Services_Dont_Include) - [How We Can Help You](#How_We_Can_Help_You) ## So… What Are Copywriting Services, Anyway? It’s one of the most common questions we hear from [small business owners](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction) who are ready to grow, but not sure where to begin. And it makes sense: copywriting services can feel vague or even intimidating when you’ve never hired a team before. Let’s break it down. Copywriting is the art—and strategy—of using words to connect, build trust, and prompt action. And when people ask, “What are copywriting services?” this is the heart of it: helping businesses communicate clearly, persuasively, and with purpose. When it comes to your website, copywriting is the part that helps you say what you mean—and mean what you say—clearly, confidently, and in a way that connects with the people you want to reach. ### In practical terms, copywriting means: - Writing your homepage, about page, services pages, and [contact page](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) - Helping visitors understand what you do, why it matters, and why you’re the right fit for them - Structuring that content in a way that works for both humans and search engines (aka SEO) But great copywriting goes deeper than simply getting words down on a screen. Great copywriting captures the heart of your business and makes sure the right people hear who you are, what you do, and how you’re the best— loud and clear. At [Crownsville Media](https://crownsvillemedia.com/contact-us), that’s exactly what we do. We either teach or do this work for clients so there is [an authentic understanding that shapes how they show up online](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients). ## Here’s What We Offer When You Work With Us We know it’s not helpful to toss a few paragraphs your way and call it a day. Website copywriting—when done right—is a thoughtful process that reflects who you are and where your business is headed. It’s collaborative, strategic, and built to last. We also build websites from scratch—and we can create or refresh your logo, develop your brand palette, and align your visual identity with your message. From start to finish, we’ve got you covered. ### Here’s how we work with our clients to get there: Before we ever write a word, we help you get clear on your messaging strategy even if you’ve never thought about that before, haven’t re-examined it since graduate school, or are considering pivoting your business. ### We’ll go over: - What your business actually offers - Who your clients are - What your voice actually sounds like (warm and welcoming? clinical and calm?) - What makes you stand out - Where you want your business to go ## Website Copywriting Once we’ve built a strong foundation with your messaging, we get to work writing the core pages of your website—those key places where potential clients form first impressions and decide whether to reach out. - Your homepage - About page - Services or offerings - FAQ, testimonials - Or any other pages your business needs like podcasts, blogs, and media files We write in a way that honors your voice and values. Our goal is always to make your [content feel like you—just more focused, polished, and confident](https://crownsvillemedia.com/content-creation-services). Whether you’re warm and conversational or grounded and professional, your site should sound like a real person talking to another real person. When it comes to [SEO and client](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday) relations, we know this is what builds trust. This is what works. ## SEO Copywriting Search engine optimization—or SEO, as everyone calls it—is one of those things that sounds simple until you try to do it yourself. Yes, it has to do with keywords. But it’s also about structure, tone, headers, internal linking, search intent, page load speed, and how people behave once they land on your site. When we talk about SEO copywriting, we’re talking about writing that is **built** to be found. We research the kinds of phrases your [ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) might type into Google. Then we use those phrases naturally, in a way that fits the voice and tone of your brand. No keyword stuffing. No awkward phrasing. Just clean, clear writing that plays nice with search engines while sounding human. You shouldn’t have to get a crash course in Google’s algorithm to write a homepage. That’s our job. ## Collaboration—We Write With You This is a conversation, not a transaction. Some of our clients come to us with half-finished Google Docs and a jumble of sticky notes. Others are mid-rebrand or pivoting their services entirely. Some need a fast turnaround. Others are still figuring things out. All of it is okay. ### You’ll get: - **A guided onboarding process:** we ask the right questions, help you prioritize, and create a clear roadmap - **Drafts delivered in phases:** with enough space for you to reflect, respond, and regroup as needed - **Real conversations along the way:** whether you’re refining your niche or still deciding how to talk about what you do - **Flexible deadlines and compassionate nudges:** because life happens and so does creative uncertainty - **A chance to review and revise anything that doesn’t sit right:** with our support to make it stronger You don’t [need to have everything](https://crownsvillemedia.com/seo-focused-listicles) figured out before we start. That’s part of the process. We meet you where you are, and we walk with you from there. ## A Finished Product You’re Proud Of No more “I’ll fix the website later.” When we’re done, you’ll not only have polished, self-assured copy, but a website that works for you. ### That means: - Pages written and organized so visitors feel like they’ve found what they need. - Words that match your tone, reflect your values, and speak clearly to the people you want to reach. - A site you’re excited to share—not one you make excuses for. And the support doesn’t end at the writing. Behind the scenes, our extended team can help with ongoing [blog content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) that’s written with SEO in mind—so your site stays active, relevant, and discoverable. We also offer backend support, from plugin updates to layout tweaks, so you don’t have to worry about things breaking behind the scenes. Whether you need a monthly check-in or ongoing writing support, we’ve built systems to make sure your site keeps growing with you. ## What Copywriting Services Don’t Include We’ve seen the quick fixes—templates that sound like everyone else, generic AI content that misses the mark, and rushed copy meant to ‘just get something up.’ That’s not how we work. Your website should sound like **you**—not like a fill-in-the-blank script or whatever’s trending this month. It should feel aligned, thoughtful, and true to what your business actually offers. Our work is thoughtful, intentional, and entirely human. We take the time to understand what you want to say, and then we craft language that not only sounds like you—but also moves people to action. Whether you’re [attracting new clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords), clarifying your brand, or repositioning your business, we’re here to help you say the right things in the right way, with clarity and confidence. ## How We Can Help You At [Crownsville Media](https://crownsvillemedia.com/seo-resources-articles), we help therapists, consultants, creatives, and small business owners turn “I don’t know what to say” into confident, clear messaging that finally feels right. You don’t have to figure this out alone. You don’t have to become a writer. You just have to take the first step. We’ll handle the rest. Because the goal isn’t to launch and forget it—it’s to build something that lasts, so you can get back to what you do best: running your business, serving your clients, and focusing on the work that really matters. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Website Development --- ### [Is It Time To Redesign Your Website?](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) **Published:** April 19, 2025 **Author:** Laura Bonarrigo **Content:** Table of Contents [Toggle](#) - [Is It Time To Redesign Your Website? What Small Businesses, Therapists & Creatives Need to Know](#Is_It_Time_To_Redesign_Your_Website_What_Small_Businesses_Therapists_Creatives_Need_to_Know) - [How Do You Know It’s Time To Redesign Your Website?](#How_Do_You_Know_Its_Time_To_Redesign_Your_Website) - [How Often Should You Redesign Or Rebrand Your Website?](#How_Often_Should_You_Redesign_Or_Rebrand_Your_Website) - [What Actually Happens During A Website Redesign?](#What_Actually_Happens_During_A_Website_Redesign) - [What It’s Like To Work With Crownsville Media](#What_Its_Like_To_Work_With_Crownsville_Media) ## Is It Time To Redesign Your Website? What Small Businesses, Therapists & Creatives Need to Know If you’re a therapist, creative, or small business owner, there’s a good chance your website was built in a moment of hustle. You had some time, a little budget, and you just needed to get something out there. That’s normal. But websites aren’t “set it and forget it” tools. They [need to evolve with your business](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles). Your website is the front door to everything you offer. And if it’s not clear, welcoming, and up to date, people won’t come in. That’s where professional [website redesign](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) services come in. Not cookie-cutter templates or DIY drag-and-drop builders but real strategy, smart design, and expert support to make sure your site is working for you, not against you. If you’ve been wondering whether your website is holding your business back, this is the moment to take a closer look. Knowing what’s working (and what’s not) is the first step to building a site that actually supports your goals. What follows is a way forward. And if it all feels like too much to figure out alone, [Crownsville Media](https://crownsvillemedia.com/contact-us) is here to help. ## How Do You Know It’s Time To Redesign Your Website? You probably already know the answer but you’re hoping it’s not true. Maybe your site was beautiful when you launched it. But now you cringe a little when you look at it on your phone. Or you’ve been meaning to update your services for months, but logging into your backend feels like navigating a NASA space mission. Maybe you’re wondering why fewer people are reaching out, or why you’re getting great feedback from word-of-mouth clients but barely any traffic online. Maybe you’ve been [pouring energy into social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), but when someone finally clicks your link? They bounce. It’s easy to assume the problem is you and that you’re not “good” at marketing or don’t have the time to figure it all out. But that’s rarely the real issue: ### Your website isn’t doing its job anymore It’s not reflecting who you are and because of that, it’s not supporting the way your business has grown. And, it may be [quietly pushing people away](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients). That’s why website redesign services exist. Not to make you feel bad about your old site, but to help you move forward with clarity and confidence. Because whether you’re a therapist, creative, or [small business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website), your website should support your work, not add to your stress. ## How Often Should You Redesign Or Rebrand Your Website? Websites don’t last forever, not in the fast-moving world of design trends, tech updates, and shifting customer expectations. Most [small business websites](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) benefit from a redesign every 4-5 years. That might sound frequent, but think about how much has changed in your business since your last launch. Have your services evolved? Has your audience? Do you finally know what you *really* want your brand to feel like? [SEO strategies](https://crownsvillemedia.com/seo-consulting-services-maryland) shift even faster, [look at what AI is doing across the world](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo). To stay competitive online, it’s smart to audit and refresh your content every 3–6 months. And if your business has outgrown its original message or your dream clients just aren’t connecting anymore, it might be time to rebrand entirely. Website redesign services can help you navigate all of this without losing the parts of your site that still work. ## What Actually Happens During A Website Redesign? Redesigning your website means checking every part of it is working the way it should. That includes the way it looks, how easily people can navigate it, and whether the content still reflects who you are and what you offer. A strong site should help people understand what you do and make it simple for them to take the next step with you. **Here’s what gets addressed during a professional redesign:** - The visual design: Does it reflect your brand today—not the version of it from years ago? - The user experience: Can people find what they need without getting frustrated? - The content: Is your message still accurate and engaging? - The backend: Can you make updates without needing a degree in [web development](https://crownsvillemedia.com/buying-the-right-domain-name-in-2026)? - The speed and performance: Does the site load quickly and run smoothly? - SEO: Are people able to find you through search? - The calls to action: Is it clear what a visitor should do next, book, call, join, or reach out? Not [every business needs](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) a full overhaul. Some sites need new copy. Others [need better visuals or stronger SEO](https://crownsvillemedia.com/seo-focused-listicles). A redesign should be grounded in what’s actually going to help your business, not a list of generic upgrades or fancy paint job. [Website redesign services ](https://crownsvillemedia.com/website-development)focus on what matters most for you, whether that’s simplifying your layout, improving your content, or making the whole thing easier to manage. When it’s done right, the result is a site that’s more aligned with your goals and easier for your audience to use. ### **Why You Shouldn’t DIY Your Redesign (Even If You Could)** You’re smart. You’re resourceful. You’ve probably Googled “how to redesign my website” more than once. The tricky part is, unless you have a background in design, development, content, and SEO, trying to do it all yourself is going to cost you. And costs add up, not just in hours of frustration, but in missed leads, confusing messaging, and a site that still doesn’t feel quite right. Even more than the tech side, one of the hardest parts of building your own site is writing about yourself. It’s nearly impossible to see your work the way your [ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) do. You might leave out the very things that make you stand out or spend too much space explaining things they don’t really need to know. Without a thinking partner, it’s easy to miss both the gold and the gaps. DIY websites often skip strategy. They lean on templates that don’t reflect your brand. And they leave you staring at the screen wondering why it’s still not working. Working with professionals means gaining a thoughtful partner, someone who can help clarify your ideas, offer perspective, and bring your message into focus in ways that are often hard to do on your own. Crownsville Media website redesign services take what you know and love about your business and help translate it into a site that reflects your strengths, connects with your audience, and actually works. ## What It’s Like To Work With Crownsville Media We know what it’s like to feel stuck with a website you’ve outgrown. We’ve helped therapists, creatives, coaches, consultants, and [small business](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction) owners move from confusion to clarity with sites that finally reflect who they are and what they offer. Our process is simple. We listen. We strategize. We do the heavy lifting so you can stay focused on your work. And we build websites that are clean, beautiful, easy to use, and built with your goals in mind. And the support you need to get your online presence back on track. If your website is holding you back, it’s time to make a change. Let’s talk about how we can help you move forward, with the website you actually need. [**Learn more about our website design services today.**](https://crownsvillemedia.com/website-development) [Schedule a complimentary consultation](https://calendly.com/crownsville-media-consultation/30min) with our team to determine what a website refresh can do for you. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Website Development --- ### [A More Thoughtful Way To Think About Website Design](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) **Published:** December 21, 2025 **Author:** Melanie Gorman **Content:** Most therapists and small business owners don’t sit down one morning thinking, *I should really rethink my website design strategy today.* What usually happens is more subtle and more frustrating. The site that once felt fine starts to feel a little off. Fewer people are reaching out. You hear terms like mobile-first or conversion-focused and sense they matter, but no one has really explained what they mean in a practical, grounded way, especially not for your kind of work. So design changes happen in pieces… a color refresh, a new homepage headline, a template swap. None of these are wrong, but without a clear strategy underneath, they often create more confusion instead of more clarity. [Website design](https://crownsvillemedia.com/website-design-that-converts) works best when it’s treated as a system rather than a collection of surface-level choices. A strong system helps the right people find your site, understand what you offer, orient themselves quickly, and move forward when they’re ready. When those pieces work together, the site does its job without needing to persuade or perform. For therapists and service-based [small businesses](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide), that kind of design matters more than clever visuals ever could. Table of Contents [Toggle](#) - [Website Design Starts With Structure, Not Style](#Website_Design_Starts_With_Structure_Not_Style) - [Designing For Phones First (Because That’s Where People Are)](#Designing_For_Phones_First_Because_Thats_Where_People_Are) - [Navigation Should Feel Easy, Not Clever](#Navigation_Should_Feel_Easy_Not_Clever) - [Accessibility Isn’t An Add-On](#Accessibility_Isnt_An_Add-On) - [Making It Easy To Take The Next Step](#Making_It_Easy_To_Take_The_Next_Step) - [What Website Design Really Comes Down To](#What_Website_Design_Really_Comes_Down_To) ## Website Design Starts With Structure, Not Style One of the biggest misunderstandings about [website design is the idea that it starts with colors](https://crownsvillemedia.com/how-to-pick-the-right-colors-for-your-website), fonts, or photos. Those things absolutely play a role, but they come later. Strong websites are built from the inside out. Before thinking about how a site looks, it helps to ask the deeper questions. What is someone actually looking for when they land here? What do they need to understand first? What are they unsure about, even if they don’t have the words for it yet? When those questions aren’t answered structurally, even a beautiful site can feel overwhelming or oddly hard to move through. This is especially true for therapists. People don’t arrive on [therapy websites](https://crownsvillemedia.com/how-to-write-an-author-bio) feeling decisive and confident. They arrive uncertain, often emotionally taxed, and trying to assess whether this feels like a place they can trust. If the layout is cluttered or the information buried, most people won’t dig to try to figure things out, they’ll leave. Good structure a lot of the emotional labor for you and guides potential [clients to reach](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) out and schedule with you. ## Designing For Phones First (Because That’s Where People Are) Mobile-first design isn’t a trend anymore, it’s just reality. And for most businesses, the majority of visitors will see the site for the first time on their phone. That might be someone scrolling late at night, a parent between appointments, or a professional checking options during a short break. Designing for mobile means starting with mobile behavior and building from there. On a well-designed mobile site, text is readable without zooming. Navigation feels obvious. Buttons are easy to tap. Pages load quickly and don’t require patience. We often see strong content fall apart on mobile… long paragraphs with no breaks, menus that hide essential pages, calls to action that are hard to find or awkward to tap. These aren’t cosmetic problems. Mobile-first design forces prioritization. It asks you to decide what actually matters and what can wait. ## Navigation Should Feel Easy, Not Clever If someone lands on your website and has to work to figure out where they are or what to do next, you’ve already lost ground. Good navigation isn’t about being minimal for the sake of it, and it’s definitely not about being clever. It’s about being clear. A visitor should be able to glance at your menu and understand, almost immediately, who you work with, what you offer, and how to take the next step. That doesn’t mean you need to explain everything at once, but it does mean you need to make the path forward feel obvious. [Therapists often](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) struggle here because their work is nuanced. There are different specialties, populations, and approaches involved. The temptation is to list everything, but navigation isn’t the place for nuance, it’s the place for orientation. Clear labels, logical grouping, and restraint go a long way. When navigation works, potential clients feel like they’re in the right place. ## Accessibility Isn’t An Add-On Accessibility is sometimes treated as a technical checkbox or a plugin you install at the end of a build. In reality, it’s part of responsible design from the beginning. An accessible website considers people with visual differences, cognitive or neurological differences, motor limitations, and situational constraints. It also supports people who are tired, distracted, or overwhelmed, which, frankly, describes most visitors some of the time. This shows up in practical ways: readable fonts, sufficient contrast, clear heading structure, descriptive links, and images that don’t rely on visuals alone to convey meaning. For therapists and wellness professionals, accessibility aligns with the values of care and inclusion that likely drew you to this work in the first place. As a bonus, accessible design also improves usability and search visibility across the board. ## Making It Easy To Take The Next Step The word conversion can feel uncomfortable in therapeutic spaces. It often gets associated with pressure or sales tactics that don’t fit the tone of the work. In practice, conversion-focused design is much simpler than that. Someone who’s ready to reach out shouldn’t have to hunt for a contact button. Someone who isn’t ready to book shouldn’t feel boxed into a decision they’re not prepared to make. A thoughtful layout offers next steps gently and consistently. It anticipates hesitation, makes options visible without demanding action. When this is done well, the site feels supportive rather than pushy. People move forward because it feels natural to do so. ### Consistency builds trust Trust doesn’t come from a single page or a clever headline. Visitors notice when layouts change unexpectedly, when spacing feels chaotic, or when each page seems to follow different rules. Even if they can’t articulate it, inconsistency creates unease. A well-structured site feels coherent. Pages relate to one another, headings behave predictably, and the experience feels intentional rather than patched together. That sense of cohesion matters more than most people realize. ### Templates are a starting point, not a strategy Platforms like [TherapySites](https://info.therapysites.com/googlebranded) and TherapistSiteToolbox offer modern templates and helpful features, and for many businesses they’re a reasonable place to begin. But templates don’t make decisions for you. Without thoughtful structure and customization, even a polished template can fail to reflect how you actually work, who you’re best suited to help, or how your business might grow. Design trends change quickly, strategy doesn’t. ### Website design with the future in mind One of the most common issues we see is [websites built entirely around the business](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) as it exists today. A strategic site leaves room to grow. It considers future services, expanded content, evolving [SEO needs](https://crownsvillemedia.com/seo-focused-listicles), and the reality that most businesses change over time. When the underlying structure is sound, growth feels additive rather than disruptive. New services don’t require a full redesign, additional pages don’t break the navigation, content can expand without the site becoming cluttered or confusing. You’re not constantly undoing past decisions, instead you’re building onto something that already works because the foundation was designed with change in mind. This is how to think about a new or upgraded [website platform in 2026](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026). ## What Website Design Really Comes Down To A well-designed website makes it easier for people to understand what you offer and decide what to do next. It reduces confusion. It answers common questions without overwhelming the reader, and works just as well on a phone as it does on a laptop. It reflects the reality of how people actually use websites today. At [Crownsville Media](https://crownsvillemedia.com/team), we approach website design as a practical problem to solve, not something to dress up. We focus on structure first so the site can support your work, your clients, and your long-term goals. If your website feels cluttered, outdated, or harder to manage than it should be, it may not need a full redesign. Often, it needs clearer decisions about structure, navigation, and priorities. That’s the work we help with. Curious whether your website’s structure is helping or hurting, [let us take a look to see how we can help you sort out your questions](https://crownsvillemedia.com/contact-us). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [Choosing The Best Mental Health Business Name](https://crownsvillemedia.com/mental-health-business-names) **Published:** February 20, 2026 **Author:** Melanie Gorman **Content:** Updated: February 20, 2026 Choosing the right name for your mental health business is one of the first strategic decisions you’ll make. Your name shapes how potential clients perceive your practice before they ever visit your website or schedule a consultation. It signals your values, your specialty, and the kind of experience someone can expect when working with you. A strong mental health business name should be clear, memorable, and aligned with your niche. Whether you specialize in trauma therapy, anxiety counseling, couples work, or child psychology, your name can subtly communicate that focus. It can also reflect your tone — calming, empowering, clinical, community-oriented, or modern. The best names balance creativity with clarity. Clients searching for support are often overwhelmed. A name that feels grounded and professional builds trust immediately. Before finalizing your decision, you’ll also want to check domain availability and social media handles. Consistency across platforms makes it easier for clients to find and remember you. In this article, we’ll walk through: - How your therapy niche influences your business name - Whether you can (and should) highlight multiple specialties - How your ideal client affects branding decisions - The pros and cons of using your own name vs. a branded name - Domain considerations and naming tools - Common mistakes to avoid Let’s start with clarity around your niche. Table of Contents [Toggle](#) - [Before Choosing Your Therapy Business Name, You Have To Understand Your Therapy Niche(s)](#Before_Choosing_Your_Therapy_Business_Name_You_Have_To_Understand_Your_Therapy_Niches) - [Can You Have More Than One Niche? Absolutely & Here’s How](#Can_You_Have_More_Than_One_Niche_Absolutely_Heres_How) - [How Does Your “Ideal Client” Fit Into Your Therapy Brand Decision?](#How_Does_Your_%E2%80%9CIdeal_Client%E2%80%9D_Fit_Into_Your_Therapy_Brand_Decision) - [Once You Know Your Therapy Niche, Choose A Name That Reflects It](#Once_You_Know_Your_Therapy_Niche_Choose_A_Name_That_Reflects_It) - [After You Have Your Ideas, Decide On Your Domain Name](#After_You_Have_Your_Ideas_Decide_On_Your_Domain_Name) - [Should You Go With Your Therapy Brand Name Or Your Own Name?](#Should_You_Go_With_Your_Therapy_Brand_Name_Or_Your_Own_Name) - [Other Tools To Help Choose A Business Name](#Other_Tools_To_Help_Choose_A_Business_Name) - [How To Get A Therapy Logo For Your Brand](#How_To_Get_A_Therapy_Logo_For_Your_Brand) - [Online Tools To Help Make A Logo](#Online_Tools_To_Help_Make_A_Logo) - [What Other Branded Media Assets Do You Need For Your Therapy Brand & Website?](#What_Other_Branded_Media_Assets_Do_You_Need_For_Your_Therapy_Brand_Website) - [Ready to Take Your Therapy Brand to The Next Level?](#Ready_to_Take_Your_Therapy_Brand_to_The_Next_Level) ## Before Choosing Your Therapy Business Name, You Have To Understand Your Therapy Niche(s) Before you brainstorm mental health business names, take a step back and define your therapy niche. What do you actually want to be known for? Your business name should reflect the kind of work you do and the clients you serve. If you specialize in anxiety treatment, trauma recovery, couples therapy, or child psychology, that focus can guide your naming decisions. A name aligned with your niche helps potential clients immediately understand whether your practice fits their needs. It also sharpens your marketing. The clearer you are about your specialty, the easier it becomes to speak directly to the people looking for that exact support. ### Common Mental Health Specialties to Consider If you’re still clarifying your direction, here are common therapy specialties that may influence your business name and brand identity: - **Cognitive Behavioral Therapy (CBT)**: Focuses on the relationship between thoughts, feelings, and behaviors to address a wide range of issues. - **Trauma-Informed Therapy**: Specializes in helping clients who have experienced trauma, using sensitive approaches to healing. - **Family Therapy**: Aims to improve communication and resolve conflicts within family dynamics. - **Child and Adolescent Therapy**: Focuses on [mental health](https://crownsvillemedia.com/mental-health-hashtags) treatment tailored to younger populations, addressing issues like bullying, anxiety, and school pressures. - **Addiction Therapy**: Provides support and guidance for individuals struggling with substance abuse or behavioral addictions. - **Couples Counseling**: Works with relationships to address communication issues, intimacy concerns, and other marital challenges. - **Mindfulness-Based Therapy**: Integrates mindfulness practices to help clients manage stress, anxiety, and other mental health issues. - **Grief and Loss Counseling**: Specializes in helping clients cope with significant life losses, whether through death, separation, or other major life changes. For example, a practice specializing in anxiety might choose a name that reflects calm, stability, or resilience. A trauma-focused practice may choose language that signals safety and healing. The goal isn’t to be clever, it’s to be clear. The more defined your niche, the easier it becomes to choose a mental health business name that attracts the right clients and positions you as a trusted specialist rather than a generalist. ## Can You Have More Than One Niche? Absolutely & Here’s How You don’t have to limit yourself to one specialty. Many therapists naturally work in overlapping areas. The key is cohesion. Your niches should logically connect so your practice feels focused rather than scattered. For example, trauma recovery and anxiety treatment often overlap. Couples counseling and attachment-based therapy pair naturally. Child therapy and family systems work frequently intersect. When your specialties align, your brand feels intentional. Clients can quickly understand what you do and why those areas belong together. What doesn’t work? Listing five unrelated specialties simply to appeal to everyone. That approach weakens your positioning and makes your practice harder to define. If you want to highlight multiple niches in your mental health business name, make sure they share a common thread. That thread becomes the foundation of your messaging and marketing. ## How Does Your “Ideal Client” Fit Into Your Therapy Brand Decision? Before you finalize your practice name, consider who you’re trying to attract. Are you building a solo private practice centered on your personal reputation? Or are you creating something that may grow into a group practice over time? Your ideal client, and your long-term vision, should influence whether you use your own name or a branded business name. ### Using Your Own Name For many therapists, using their personal name feels natural. #### It can: - Create a sense of approachability - Build credibility if you already have professional recognition - Emphasize the personal nature of therapeutic work #### However: - *Scalability:* If you plan to expand into a group practice, your own name may eventually feel limiting. It centers the brand entirely around you. - *Marketability:* It also doesn’t communicate your specialty unless your marketing does that heavy lifting elsewhere. ### Using a Branded Name A branded name gives you more flexibility. #### It can: - Reflect your niche or clinical focus - Make it easier to grow beyond a solo practice - Create a broader identity not tied to one provider The trade-off? It requires stronger branding and messaging to build recognition. A personal name comes with built-in authenticity. A branded name has to earn it. ### So Which Should You Choose? There’s no universal right answer. If your practice is deeply relationship-driven and built around your individual expertise, your name may be the strongest choice. If you’re thinking bigger (additional clinicians, expanded services, long-term scalability) a branded name may serve you better. Your mental health business name should support not just where you are now, but where you want your practice to go. ## Once You Know Your Therapy Niche, Choose A Name That Reflects It Once your niche and ideal client are clear, it’s time to move from brainstorming to decision-making. Your practice name should reflect the kind of work you want to be known for without overcomplicating it. ### Ask yourself: - Does this name make sense five years from now? - Does it feel aligned with the clients I want to attract? - Would someone understand what I do without needing an explanation? You don’t need a clever or abstract name to stand out. In fact, overly creative names can make it harder for potential clients to understand your focus. If you specialize in anxiety treatment, language that signals calm, clarity, or support may feel appropriate. If you focus on trauma work, words associated with safety or resilience may resonate more. Your goal is to find the alignment between what you do and what your clients need to understand. A strong mental health business name supports your positioning, works well online, and feels grounded in the kind of practice you’re building. Once you’ve chosen it, you can confidently begin building your website and online presence around it. ## After You Have Your Ideas, Decide On Your Domain Name Once you’ve narrowed down your practice name options, the next step is securing your domain name. Your domain is your online address. It needs to be easy to remember, easy to spell, and closely aligned with your practice name. If clients can’t quickly type it or recall it later, you’re creating unnecessary friction. So keep it simple and direct. If your practice name is “Mindful Pathways Therapy,” the ideal domain would be mindfulpathwaystherapy.com. Before committing to your business name, check domain availability. If your first choice isn’t available, consider small variations that still preserve the messaging. Avoid adding unnecessary words, hyphens, or complicated spellings unless absolutely necessary. The goal is consistency. Your practice name and domain should work seamlessly together. ## Should You Go With Your Therapy Brand Name Or Your Own Name? Choosing between your personal name and a branded practice name is both a branding and long-term growth decision. Using your own name can feel personal and credibility-driven, especially if you’re building a solo practice centered around your individual expertise. A branded name, on the other hand, can create more flexibility. It may better reflect your niche and allow room for growth if you plan to expand into a group practice. There’s no one-size-fits-all answer. The right choice depends on your long-term vision and how you want clients to experience your practice. ### How an AI Domain Generator Tool Can Help You With Your Domain Name Decision If you’ve narrowed down your practice name ideas but run into domain availability issues, AI-powered name or domain generators can help you explore variations. These tools allow you to enter keywords related to your specialty, tone, or core services. They generate combinations you might not have considered and typically show whether the domain is available at the same time. They’re not meant to replace your strategy, but they can help you think more creatively and move past roadblocks if your first choice is already taken. ## Other Tools To Help Choose A Business Name If you’re feeling stuck or circling the same ideas, online name generators can help you explore new directions. These tools work by combining keywords, themes, and concepts related to your practice. They can be especially helpful if you have a general tone or feeling in mind, but haven’t quite landed on the right phrasing. ### A few commonly used options include: - **Namelix**: A popular [name generator](https://www.design.com/business-name-generator?code=25OFFSEM&utm_medium=cpc&utm_source=google&utm_campaign=usa_comp_business_name&utm_adgroup=namelix&utm_content=694176405013&utm_keyword=namelix&utm_network=g&gad_source=1&gad_campaignid=21119393473&gbraid=0AAAAADwF9LCdEo2U3v-nwKQolflEQ7h3L&gclid=Cj0KCQiA1czLBhDhARIsAIEc7uhliawZaSwQK6-VrBy4pep9V_OpDf45Y9hl4iW1hWSf50j1NGoputUaAreKEALw_wcB) that offers a variety of business names based on the keywords you enter. It generates short, brandable names and offers logo designs to complement your business identity. - **Looka Business Name Generator**: [A tool](https://looka.com/business-name-generator/) that lets you input your business focus, and generates creative, professional names for your practice, often paired with logo design suggestions. - **Shopify AI Business Name Generator**: Although Shopify is primarily used for e-commerce, its business [name generator tool ](https://www.shopify.com/ppc/website-builder?term=shopify%20ai%20store%20builder&adid=771335016183&campaignid=22937209098&branded_enterprise=1&BOID=brand&utm_medium=cpc&utm_source=google&gad_source=1&gad_campaignid=22937209098&gbraid=0AAAAADp4t0pQ2QG_HhH8xu3ij2XzkGKal&gclid=Cj0KCQiA1czLBhDhARIsAIEc7ugqkf1QM5eNWujeQUPajXc4T_zF6rmFcTAVkcg3BBDiKpXrwhHwO2QaAkgLEALw_wcB)is helpful for any type of business, including mental health practices. It provides suggestions based on your input and even helps you secure a domain name. These tools are meant to spark ideas, not make the decision for you. Once you’ve narrowed down a few options, say them out loud. Share them with trusted colleagues. Consider how they look written out. The right name should feel clear, aligned, and sustainable over time. ### Make Sure You Get a “.com” Domain for Your Practice Name If You Can Securing a “.com” domain for your practice is highly recommended. This is because “.com” is the most recognized and trusted domain suffix, and having it for your practice can support your professionalism and credibility. It’s also easier for people to remember and gives your website better recognition and visibility. However, if the “.com” version of your desired domain isn’t available, it might be worth considering slight variations of your name or even looking at other reputable domain extensions that are suitable for professional practices, such as “.net” or “.org.” ## How To Get A Therapy Logo For Your Brand - *Define Your Brand Identity*: Before delving into logo design, it’s essential to first define your brand identity. Take a moment to reflect on your therapy niche, target audience, and the emotions you aim to evoke through your logo. This thoughtful consideration will guide the design process and ensure your logo effectively communicates the essence of your practice. - *Choose the Right Design Elements*: Elements could include symbols of growth, healing, connection, or mindfulness. [Select colors](https://crownsvillemedia.com/how-to-pick-the-right-colors-for-your-website) and fonts that convey the tone and personality of your brand, whether it’s calm and soothing or vibrant and energetic. - *Keep It Simple Yet Memorable*: A good therapist logo is simple, clean, and easy to remember. Avoid cluttered designs and overly complex imagery that can confuse or overwhelm viewers. Instead, aim for a design that is visually appealing and instantly recognizable, even when scaled down. - *Consider Professional Help*: If you are not confident in your design skills, consider hiring a professional graphic designer or using online logo design services. They can help bring your vision to life and ensure your logo meets professional standards. ## Online Tools To Help Make A Logo Once you’ve chosen your business name, it’s time to think about how to visually represent your brand. While professional designers can bring your logo to life, there are several free tools available that can help you experiment and create a logo before committing to a professional design. These platforms allow you to explore your creativity without needing to invest immediately in graphic design services. - **Canva**: Canva offers an intuitive, drag-and-drop interface with pre-made templates, including logo designs specifically suited for [therapists and mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) professionals. You can easily adjust colors, fonts, and icons to match the tone of your practice. - **Free Logo Design**: This [tool ](https://www.design.com/s/logo-maker?code=25OFFSEM&utm_medium=cpc&utm_source=google&utm_campaign=usa_generic_logo_ai_max_be&utm_adgroup=free_logos&utm_content=766786672510&utm_keyword=free+logo+design&utm_network=g&gad_source=1&gad_campaignid=22741997674&gbraid=0AAAAADwF9LCJ5HdrAm4XJP_lnpNIEbNa1&gclid=Cj0KCQiA1czLBhDhARIsAIEc7ujed3m1wran_FeUJgw-hY5mBB5o3q65N222t6KYTxAtFra98W-6aLgaAl5DEALw_wcB)offers a quick and easy way to create a professional-looking logo for free. You can customize your logo with a range of design options and download it without watermarks, making it a great option for new businesses. - **Adobe Express**: [Adobe’s logo maker tool](https://www.adobe.com/express/create/logo) provides an easy way to create custom logos using simple templates and design features. While some features are premium, many are available for free and can help therapists get started with branding. These free tools are great starting points for developing a logo that fits the feel and mission of your practice. While a professional logo designer can help refine your design later on, these tools are a valuable way to experiment with ideas and create a logo that resonates with your clients. ## **What Other Branded Media Assets Do You Need For Your Therapy Brand & Website?** - *Favicon* A favicon is a small icon visible in the browser tab when someone visits your website. It serves as a vital branding element for swift recognition and navigation by users. - *[Social Media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) Banners* Customized banners for your [social media](https://crownsvillemedia.com/social-media-inbound-marketing) profiles (such as Facebook, Twitter, LinkedIn, etc.) help reinforce your brand identity across different platforms. These banners typically include your logo, brand colors, and any relevant messaging or imagery. - *Email Signature* An email signature is another opportunity to showcase your brand identity. Include your logo, contact information, and a brief tagline or message that reflects your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide). This should be the image of your logo with everything else as text. Otherwise, your email or website will be be clickable. - *Business Cards* Ensure your business cards feature your logo, practice name, contact details, and possibly a QR code linked to your [website or online booking platform](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026). - *Branded Documents* Create branded templates for documents such as intake forms, treatment plans, and invoices. Consistent branding across all your materials reinforces professionalism and trustworthiness. - *Website Elements* Your website should feature consistent branding elements such as color scheme, typography, and imagery. ## Ready to Take Your Therapy Brand to The Next Level? Choosing a name is just one part of building a strong therapy brand. From domain strategy to website design to SEO, each decision shapes how potential clients find and perceive your practice. If you want support thinking through your brand, positioning, and online visibility, Crownsville Media can help. We work with therapists and mental health professionals to create clear, strategic websites that attract the right clients, not just more traffic. If you’re ready to move forward, [the team at Crownsville Media](https://crownsvillemedia.com/) can help! With our proven track record of helping businesses improve their [online visibility](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) and attract more clients, we can help you elevate your therapy practice to a place where you’re helping the clients you most want to work with. Reach out today for a [private consultation](https://crownsvillemedia.com/contact-us) with Melanie Gorman and her team of SEO and branding experts. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How To Repurpose A Blog Article As Posts On Instagram](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) **Published:** February 18, 2026 **Author:** Melanie Gorman **Content:** Updated February 18, 2026 This article walks you step by step through how to repurpose a blog article for Instagram, so you can reach a wider audience and promote your content more effectively. Social media is one of the most powerful tools available for marketing your message, but figuring out how to use it strategically (especially when you’re already juggling everything else) can feel overwhelming. The good news is you don’t need to create new content from scratch. You can leverage what you’ve already written. If you’re reading this, you likely already have a blog. If not, it may be worth starting one. Blogging is one of the most effective ways to demonstrate expertise, build credibility, and improve your SEO. It allows potential clients to get to know you before they ever schedule a consultation. Over time, that familiarity builds trust, and trust builds business. One of the biggest advantages of maintaining a blog is that your content doesn’t have to live in just one place. A single article can be repurposed across social media, extending its lifespan and expanding your reach. When you turn blog content into Instagram posts, reels, or stories, you save time, maximize your effort, and drive more traffic back to your website. While this article focuses on Instagram, many of these principles apply to platforms like Facebook, YouTube, TikTok, and X. Setting up a business account on Instagram unlocks additional features including link sharing and analytics that make it easier to track engagement and refine your strategy. Below, you’ll learn how to break down your blog posts into Instagram content that attracts attention, builds authority, and encourages people to click through. - **Why Use Your Blog Content on Instagram** - **5 Ways to Repurpose Your Blog on Instagram** - **Share Blog Content on Instagram to Boost Traffic and Reach** Table of Contents [Toggle](#) - [Why to Use Your Blog Content on Instagram](#Why_to_Use_Your_Blog_Content_on_Instagram) - [5 Ways to Repurpose Your Blog on Instagram](#5_Ways_to_Repurpose_Your_Blog_on_Instagram) - [Optimizing Your Instagram Feed ](#Optimizing_Your_Instagram_Feed) - [Repurposing Different Types of Blog Content](#Repurposing_Different_Types_of_Blog_Content) - [Establishing Your Brand on Instagram](#Establishing_Your_Brand_on_Instagram) - [Creating a Content Calendar](#Creating_a_Content_Calendar) - [How to Share a Blog Post on Instagram: Quick Checklist](#How_to_Share_a_Blog_Post_on_Instagram_Quick_Checklist) - [Share Blog Content on Instagram to Boost Your Traffic and Reach](#Share_Blog_Content_on_Instagram_to_Boost_Your_Traffic_and_Reach) ## Why to Use Your Blog Content on Instagram Instagram had roughly 1.3 billion monthly users in 2022, and is the [most downloaded app](https://blog.hootsuite.com/instagram-statistics/) in the world. It’s also one of the top social media platforms for small businesses, with [over 200 million](https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know) business accounts. If you don’t yet have an Instagram account, it’s time to consider getting one. When you sign up, be sure to optimize your profile page by adding a clear link to your website so followers can easily find your content. Even though Instagram started as a photo sharing app, millions of business owners use it to showcase written content through their main content formats. - You can share it via captions below an image post - By writing on the image asset(s) itself - Through short videos called reels - In stories, which appear for 24 hours only Instagram reels, in particular, are a powerful tool for sharing blog content and increasing engagement, as they offer more visibility compared to regular posts and Stories. Let’s get a little more specific about what to do. ## 5 Ways to Repurpose Your Blog on Instagram Here are five ways you can take content from your blog and present it on Instagram successfully. Before you take these steps, make sure your blog link is in your bio. ### 1. Pull an impactful quote from your blog Is there a particularly meaningful quote or thought-provoking line from your blog? Use it as a hook on Instagram. Think about what would grab someone’s attention to read further. There are many ways to do this visually. You can use the design app Canva to overlay the quote onto a branded, beautiful template or backdrop. Canva also allows for Instagram integration, so it’s easy to upload the design directly. If you’re good with design or prefer doing it yourself, make your own creation. Just be sure it’s on brand and fits in with your color scheme. **Here are a few we made to show you how it’s done:** ![Improve your blog writing skills](https://crownsvillemedia.com/wp-content/uploads/2023/03/improve-your-blog-writing-skills-1024x1024.webp)This links to this article on [how to improve your writing skills](https://crownsvillemedia.com/improve-writing-skills-better-blog-content).![Secret to writing high ranking blogs](https://crownsvillemedia.com/wp-content/uploads/2023/03/secret-to-writing-high-ranking-blogs-1024x1024.webp)This links to an article on [how to write blogs faster](https://crownsvillemedia.com/write-blogs-faster).![How to repurpose a blog article](https://crownsvillemedia.com/wp-content/uploads/2023/03/how-to-repurpose-blog-article-1024x1024.webp)This links to an article on [how to market your therapy practice](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/).Below the post, add context or detail in the caption. You can pull actual copy from your blog, or give a summary related to the quote and blog content. And don’t forget your hashtags to share the post with other Instagram channels. ### 2. Share more detail with a carousel post If you’d like to cover more of the blog content in an Instagram post, create a carousel. This format also has the [highest user engagement](https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know) of any other type! Carousels are basically multiple images in a sequence, up to 10. Overlay your text on each image as discussed above, or you can mix and match text tiles with imagery or video clips. ### 3. Tease your blog on Instagram stories Instagram stories are temporary shares that are viewable through your profile picture and the upper navigation bar when logged into Instagram. They disappear after 24 hours and can be images or videos. They are wildly popular, with over [500 million accounts](https://www.oberlo.com/blog/instagram-stats-every-marketer-should-know) using them everyday. Stories are shared much more often than actual posts, and can be a bit more casual and fun. Engage with your followers by asking a question in your story related to your blog, or tease the topic or punchline with a provocative snippet. Share an image of yourself, or you can even take a snapshot of your blog on your phone and share as a story. Add some stickers or notes. Stories allow you to easily write and add design elements on top of your image/video. ### 4. Create a reel or longer video The Instagram algorithm tends to reward videos, and reels are all the rage. Reels are short videos that are usually 60 or 90 seconds, but not typically longer. You can get really creative here, by adding music in the background, text on top, filters, and more. The Instagram app walks you through the steps of creating one, or you can use another app like InShot. What could you share that’s interesting to your target audience and entices them to read the full blog? The possibilities are endless. You can pull together a series of images into a reel, or one or more video clips. It could even be of you working on your blog, or doing something related to it. Or consider interviewing someone else on the topic, and share video clips of it. Longer videos are also an option (up to 15 minutes, or 60 minutes for verified accounts), though they are slightly less popular. This format used to be called IGTV, and is now simply Instagram Video (they are now saved in the same profile tab as reels). ### 5. Sign up for Linktree or another link sharing tool It’s important to have an account with [Linktree](https://linktr.ee/) or other multilink sharing company so you have the ability to link to more than one page on your website. Instagram has historically limited profiles to solely one url in the bio. You want to remember that links aren’t clickable in posts or captions. They recently made it possible to add more than one to your bio, but the second link is usually hidden. Thus, tools like Linktree are invaluable. Once you have created your account on Linktree, you can add any design elements you want to make your background, icons or colors feel on-brand. Then, then put in the links that are most pertinent to your business. Add the most important links at the top and go down in descending order. Next, copy and paste your personalized url into your Instagram bio. It’s really that easy. You’ll also find that most tools like Linktree offer paid levels where you can start identify which exact links your followers tap, and where your traffic is coming from. This can be invaluable if you want to measure your traffic from Instagram and see how Instagram as a referral source is helping (or not helping) your business. Now that you know how to repurpose your blog content, let’s look at how to optimize your Instagram feed for even better results. ## Optimizing Your Instagram Feed A well-optimized IG feed is key to turning casual visitors into loyal followers and driving more traffic to your blog. Start by making sure your Instagram profile is complete: use a clear profile picture, write a concise and keyword-rich bio, and include your blog link or a link to your main website. This makes it easy for Instagram users to find out more about you and access your latest blog post. ### Create a Consistent Visual Identity - Focus on high-quality, visually consistent content that reflects your brand and appeals to your target audience. - Use a consistent aesthetic or color scheme to make your Instagram feed instantly recognizable and more appealing to new followers. ### Mix Up Your Content Formats - Mix up your posts with a variety of formats—Instagram Stories, Reels, and carousel posts—to keep your feed dynamic and interesting. - Use Instagram Stories to share quick updates or behind-the-scenes looks, and Reels for more engaging, short-form videos. By optimizing your Instagram feed, you’ll not only increase engagement and attract more followers, but you’ll also make it easier for users to discover your blog content and visit your website, boosting your overall blog traffic. Let’s move on to how you can repurpose different types of blog content for Instagram. ## Repurposing Different Types of Blog Content One of the best ways to speed things up and reach a wider pool of people is by repurposing your blog content into various Instagram formats. ### Transform Blog Posts into Instagram Content - Turn your blog post into a series of Instagram posts, stories, or reels. - Create quote graphics that highlight key takeaways. - Design infographics that summarize important points. - Record short videos that discuss the main ideas from your blog article. ### Get Creative with Your Content - Share behind-the-scenes photos of your blogging process. - Offer sneak peeks of upcoming articles. - Provide exclusive tips to your Instagram followers. ### Use Interactive Features - Use interactive features like polls, quizzes, and question stickers in your stories to encourage engagement and gather feedback from your viewers. By repurposing your blog content in different ways, you’ll keep your Instagram feed fresh, increase engagement, and drive more traffic to your website, all while making the most of your existing content. Next, let’s discuss how to establish your brand on Instagram for long-term success. ## Establishing Your Brand on Instagram Building a strong brand presence on Instagram is essential for promoting your blog and driving more traffic to your website. ### Define Your Brand Identity - Define your brand’s voice, tone, and visual style, and make sure these elements are consistent across all your Instagram content. - Use high-quality images and videos that reflect your brand’s personality, whether you’re sharing blog post highlights, behind-the-scenes moments, or fun reels. ### Develop a Content Strategy - Develop a content strategy that aligns with your brand’s goals and speaks directly to your target audience. - Engage with your followers by responding to comments, answering questions, and using relevant hashtags to increase your reach. - Collaborate with other bloggers or influencers in your niche to expand your viewership and build valuable relationships. By establishing a recognizable and trustworthy brand on Instagram, you’ll increase brand awareness, encourage loyalty among your followers, and drive more traffic to your blog. Let’s look at how to stay organized with a content calendar. ## Creating a Content Calendar Staying organized is key to consistently promoting your blog posts and driving traffic from Instagram. Creating a content calendar allows you to plan your Instagram content in advance, ensuring a steady flow of engaging posts that support your blog and business goals. ### Plan Your Content Themes - Outline your main content themes, such as blog post promotions, behind-the-scenes content, or user-generated posts. ### Schedule Your Posts - Use a calendar or digital planner to map out your posts, stories, and reels for the month. - Take advantage of Instagram’s scheduling tools or third-party apps to schedule posts ahead of time, saving you valuable hours each week. ### Maintain a Content Mix - Make sure your content calendar includes a mix of promotional, educational, and entertaining content to keep everyone engaged. By planning ahead, you’ll save time, maintain a consistent presence, and ensure that your Instagram content always supports your latest blog post and drives more traffic to your website. ## How to Share a Blog Post on Instagram: Quick Checklist Here’s a concise summary to directly answer the query, “how to share a blog post on Instagram”: 1. Repurpose Blog Content for Instagram - Break your blog post into smaller, visually engaging pieces for posts, carousels, stories, and reels. - *Fact:* Repurposing blog content for Instagram can save time and money while reaching a new audience. 2. Step 1: Add Your Blog Link to Bio - Go to your Instagram profile, tap “Edit Profile,” and add your blog URL in the website field. - *Fact:* Instagram allows only up to [five clickable links](https://lifehacker.com/you-can-finally-add-multiple-links-to-your-instagram-bi-1850353334#:~:text=Instagram%20is%20the%20land%20of,than%20we%20used%20to%20have.) in your bio, which can be used to direct followers to your blog. 3. Step 2: Create a Link in Bio Page - Use tools like Linktree or [HubSpot](https://www.hubspot.com/products/get-started-f049?utm_id=607212716856&utm_medium=paid&utm_source=google&utm_term=marketing_hubspot_EN&utm_campaign=Marketing_MQLs_EN_NAM_NAM_Brand-HubSpot_e_c_campaignid804389993_agid43208773113_google&utm_content=_&hsa_ver=3&hsa_net=adwords&hsa_acc=2734776884&hsa_kw=hubspot&hsa_grp=43208773113&hsa_mt=e&hsa_cam=804389993&hsa_ad=607212716856&hsa_tgt=kwd-298569398281&hsa_src=g&cq_cmp=804389993&cq_plac=&cq_net=g&gad_source=1&gad_campaignid=804389993&gbraid=0AAAAADP5F9zYVCtG9gU9gqlpjvsDknzSr&gclid=Cj0KCQiA4eHLBhCzARIsAJ2NZoLtEgxpcKZ90gCNUO1187QC65h3-SmiFguIPXjY-jpR5SlITAKkNjAaAj27EALw_wcB) to create a landing page with multiple links to your blog posts and sections. - Add your Linktree (or similar) URL to your Instagram bio. - *Fact:* Creating a link in a bio allows you to share links to specific blog posts and sections, making it easier for followers to find content. 4. Step 3: Use the Link Sticker in Stories - When creating a Story, tap the sticker icon and select the “Link” sticker to add your blog URL. - *Fact:* The “Link” sticker in Instagram Stories can be used to drive direct traffic. 5. Step 4: Create Carousel Posts - Design a series of images or graphics that break down your blog content and post them as a carousel. - *Fact:* Creating carousel posts on Instagram can effectively cover more content from a blog post and increase user engagement. 6. Step 5: Share Snippets with Reels - Record short videos or snippets from your blog and share them as Reels to boost engagement. - *Fact:* Using Instagram Reels can be an effective way to share snippets of blog content and engage viewers. 7. Step 6: Remember Link Limitations - Instagram does not allow clickable links in post captions. Always direct users to your bio link for access to your blog. - *Fact:* Instagram does not allow clickable links in post captions, so you should direct users to your bio link instead. - *Fact:* Using the “link in bio” tool directs followers to a new post. By following these steps, you can effectively share your blog posts on Instagram, reach a wider audience, and drive more traffic to your website. ## Share Blog Content on Instagram to Boost Your Traffic and Reach Blogging and [social media](https://crownsvillemedia.com/mental-health-hashtags) are all about creativity and connecting with your readers and followers. That said, we’re all super busy. When you can repurpose your blog articles into posts on Instagram, you get two opportunities to increase your results exponentially. When you produce high quality content with unique insights, people want to read it and share it. And the next step is that they may want to hire you. They’ve seen the value you provide, which builds trust and encourages further interaction and interest in your business. ***Want more [support with your social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) or SEO strategy? [Contact us](https://crownsvillemedia.com/contact-us) for a free audit of your website or to help you get creative with your Instagram or other social media strategy.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Social Media Marketing --- ### [SEO For Therapists - How To Build Your Private Practice Online](https://crownsvillemedia.com/seo-for-therapists-online-practice) **Published:** December 29, 2025 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Let’s Build Your Practice.](#Lets_Build_Your_Practice) - [So how long does SEO take to work?](#So_how_long_does_SEO_take_to_work) - [How Do I Know If My SEO Is Working?](#How_Do_I_Know_If_My_SEO_Is_Working) - [Because it’s tempting to use phrases like “anxiety” or “depression” but the reality is, everyone uses those same terms.](#Because_its_tempting_to_use_phrases_like_%E2%80%9Canxiety%E2%80%9D_or_%E2%80%9Cdepression%E2%80%9D_but_the_reality_is_everyone_uses_those_same_terms) - [Why should a therapist invest in SEO services?](#Why_should_a_therapist_invest_in_SEO_services) - [How have customer’s search behavior changed with AI?](#How_have_customers_search_behavior_changed_with_AI) - [Do keywords still matter in light of AI?](#Do_keywords_still_matter_in_light_of_AI) - [Your therapy practice also needs to align with Google’s YMYL & E-E-A-T metrics](#Your_therapy_practice_also_needs_to_align_with_Googles_YMYL_E-E-A-T_metrics) - [Marketing For Therapists](#Marketing_For_Therapists) - [Does having a Google Business Profile help with SEO?](#Does_having_a_Google_Business_Profile_help_with_SEO) - [How Can I Get Started?](#How_Can_I_Get_Started) - [As a trained therapist leading the Crownsville Media team, I have lived in your world for more than 20 years.](#As_a_trained_therapist_leading_the_Crownsville_Media_team_I_have_lived_in_your_world_for_more_than_20_years) ## *Let’s Build Your Practice.* If your goal for 2026 is to grow your therapy practice, professional SEO services from someone who has actually been in your shoes is what you need, not just another digital marketing agency. My name is Melanie Gorman, and I am a professionally trained therapist, an SEO professional and an expert in private practice growth. I have an extensive background working with therapists to grow their businesses. This includes many years of helping therapists remove the struggle of finding private paying clients through traditional and AI driven marketing. I have helped clients transition from insurance practices to a cash-based businesses, develop group practices, increase revenue, reduce overhead and simplify their lives. Many clients have also expanded their brands into podcasting, TedTalks or books. As a business strategist, therapist, marketing and SEO professional for [more than 15 years](https://www.linkedin.com/in/melaniegorman/), my team and I can help you too. [SEO for therapists](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) is all about gaining greater visibility and exposure on Google, other search engines, and on social media. BUT, it also covers AI visibility and being discovered in ChatGPT, Gemini and others when it’s done right. On all fronts, we can help. ### A few of the different types of therapists we have worked with include: - Couples therapist trained in Gottman and PACT therapy models - Chronic Illness therapist - Intensive couples therapist (weekend retreats of 2, 3 and 4 days) - ADHD therapist for individuals and couples - ADHD and anxiety therapist for kids and adults - Trauma and neurofeedback therapist for adults - CBT and OCD therapist for adults - Anxiety and depression counselor for adults and couples - Sex and intimacy therapist in the EU - Couples therapist in Israel - International personal growth seminar company [SEO for therapists](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) is an organic and natural way to build up your private practice. As a trained therapist myself, nothing has been more enjoyable than helping other therapists build their practices. Why? Because when I help you, you get to help the world. It’s a synergistic effect that has extended my deep personal commitment to mental health, healing and innovation in our space. The world needs healers, today more than ever. When we help you with your SEO and deepen your AI visibility, you reach more clients. It is that simple. Let me explain below why we are the best SEO Professionals to grow your private therapy practice. ## So how long does SEO take to work? SEO services for therapists and counselors is truly no different from SEO for plumbers or electricians (yes, we’ve worked on those sites too). But here’s the real answer from my experience… The reality is that neither SEO nor AI visibility happen over night. There’s nothing “instant” about this approach to your marketing. It all takes time. As I said in the video, if you’re in immediate need, advertising through [Google Ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) is your answer. But if you can dedicate 18 months to building your online presence, you can change the future of your business. ## How Do I Know If My SEO Is Working? ![How do i know if my seo is working](https://crownsvillemedia.com/wp-content/uploads/2023/10/how-do-i-know-seo-is-working-1024x579.webp)You know your SEO is working when you start to see a climb in traffic from Google and other search engines. This includes referrals coming from AI tools like ChatGPT and Gemini. We help you measure your results using Google Analytics so you can see how much traffic your website receives from all of the various places you may post or advertise online. SEO takes time and we benchmark for clients all of the steps along the way so progress is always measured and easy to see. It’s also aligned with your [client’s customer journey](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/). So, when things don’t work, or stop working, we pivot. But your SEO strategy is always leading the way and addresses all of the common elements necessary to get your website to rank. ### Your website needs all of the same SEO elements as any other well-designed site: - [great & relative backlinks](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) - optimized page titles & meta descriptions - [well-written copy](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists/) - alt text & optimized image file names - informative blogs - schema mark-up - fast loading time - indexation - clean navigation - embedded keywords - mobile responsive and - smart branding [Technical SEO](https://ahrefs.com/blog/technical-seo/) and on-page SEO is the same for everyone; the industry you’re in doesn’t really matter. Where [SEO for therapists](https://crownsvillemedia.com/seo-for-therapists) is different from other industries is in the keywords and the language. Everything you say on your [website should align with the language clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) use when they search for your services. And that’s where things get tricky. ## Because it’s tempting to use phrases like “anxiety” or “depression” but the reality is, everyone uses those same terms. To rank highly on search, not only does your website need to demonstrate authority, it also needs an abundance of key phrases that match how clients search for your services. Ideally, your keyword pool shouldn’t just be big terms like “trauma” or even “trauma-informed,” but should include a myriad of phrases that clients use when they search for help with their challenges. ## Why should a therapist invest in SEO services? The answer is simple, because your clients search for help on Google. SEO is the work that reframes your brand, and everything you put on your website so it aligns with how clients look for help. And if your website can’t be found for reasonable keywords that match up with the services you offer, then you’ll never grow your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) they way you envision growing it. But picking keywords out of the sky isn’t enough to be found… ## How have customer’s search behavior changed with AI? This is the quantum shift that has happened in 2025. AI has made it possible for the investigation and inquiry that we all love to do online to happen in a simpler and faster way using “chat.” Whether you prefer ChatGPT, Gemini, Claude or something else, each tool lets a person ask all of their questions and get comprehensive, easy to act on results. From there, the data says that people still go back to your website to make a decision. That means your marketing must include content that shares your opinions, insights and expertise around your core topics. Without it, chat engines are sending traffic to your peers. The shift from using Google to find information has shifted and there is an intermediary step now that is very meaningful. But, traditional SEO still wins the game in terms of being discovered by potential clients. A good marketing approach considers both AI visibility and traditional SEO so you are found in both places, increasing trust and authority with potential clients. ## Do keywords still matter in light of AI? In a word, absolutely. To be found on Google, you still need to be specific and focused with your keyword selections. All things being equal, you want to use keywords on your website that have a high search volume that matches well with your “user’s intent.” User intent is a fancy way of saying the person searching WANTS what you’re offering organically; that is without any influence from you. (Read more on [keyword intent](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) here) You also want the lowest competitive keywords so you can rank faster. These screenshots are from SEMRush, the main keyword research tool we use, and they show the vast difference between individual terms and the level of difficulty to rank for each. ![Seo for therapist keyword review from sem rush](https://crownsvillemedia.com/wp-content/uploads/2022/11/anxiety-keywords.webp)**Volume =** the number of searches for a term averaged monthly over a year. **KD** = keyword difficulty and higher is harder. Conclusion – ranking for “emdr therapy for anxiety” is light years easier than ranking for “therapy for anxiety.” Any good SEO consultant should be able to help you unwind the value of one set of keywords over another. Ideally, you end up with a “keyword cloud or cluster” such that your whole practice can be connected through the words and phrases you weave through the language on your website. ## Your therapy practice also needs to align with Google’s YMYL & E-E-A-T metrics Funny acronyms, I know. But, both of these are part of [Google’s Search Quality Rater Guidelines](https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/) and anyone in the mental health space needs to both understand and align with them. The good news is that they will easily match with your integrity, values and private practice model. ### What is E-E-A-T in SEO? E-E-A-T stands for “experience, expertise, authority and trustworthiness.” These qualities are essentially prerequisites for demonstrating to Google why you are the right person or business to write on a particular topic. The most important of them is trust. When the content on your website is written with an E-E-A-T perspective, you produce a higher level of quality. These 4 variables are the backbone of content that can be trusted, validated and shared easily online. It also matches with the kind of content Google values and rewards in search. Yes, you could argue that popularity matters and that is especially true in AI engines. But you can gain ground over your competitors regardless of how big they are by developing a strong niche area you write about. This is a critical strategy for winning in the AI race and something we work on with every client. Just remember, even with bigger websites covering your niche areas, Google still rewards high quality websites and writers over lesser ones. ### What is YMYL in SEO? [According to Google](https://www.blog.google/products/search/overview-our-rater-guidelines-search/), YMYL stands for “your money or your life” and it is a set of best-practices that should be followed for any content that can affect a readers “happiness, health, financial stability or safety.” Essentially content that speaks about a YMYL area of life needs to be written with the highest level of professionalism, citation of sources, and authority. ### How can E-E-A-T help grow my private practice? As a therapist you have the unique opportunity to discuss mental health issues from a place of trust, expertise and authority. Think about this for a second. If you need advice about how to change the battery in your car, would you be more inclined to follow a certified mechanic’s advice or the guy down the block who has a few blogs on his site about cars? And with this implied trust, if that same mechanic wrote a blog that missed a few key steps, could you because you trusted him be hurt or harmed? Potentially yes. That means that anyone who is assumed to be “trustworthy” simply because of the words on their website has a responsibility to write reliable, truthful content. As a professional therapist, E-E-A-T and YMYL give you an opportunity to write quality content that can stand apart from other writers/bloggers/reporters because your level of knowledge and experience. Writing on a regular basis will also set you apart from other therapists, because so few actually do it. We can talk a lot more about YMYL and E-E-A-T, but they are essential parts of a smart SEO strategy and something therapists need to consider as they work on growing their private practice. ## Marketing For Therapists The work on an SEO project doesn’t end when you pick the right keywords or create an amazing website. After that you need to apply your keywords to your content and make sure Google can see all of your hard work. After getting your landing page corrected, then it’s time to start blogging. That’s where your marketing engine really takes off. [Marketing your private therapy practice](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/) is similar to marketing for different industries, with the exception of the sensitive nature of your clients and their needs. Every avenue is at your disposal as it would be for any other business. *But****,*** where you choose to market your private practice should also fit with the values of the social media or websites you’re considering aligning with. You may, for example, not be a fan of Facebook’s advertising policies. That’s fine, you can pick another social media site to share your content on. For many therapists LinkedIn is a better place to share with your peers. But, if you want to develop a private community with potential clients NOT peers, currently Facebook is the only social platform that offers “private groups” and perhaps you want that? ### Choosing your social media sites is a critical step but it’s only one part of a strong marketing plan. Your complete plan should include everything from blogging and content marketing, to link building, to guest blogging or offering quotes to other sites. These marketing strategies are important so you don’t want to ignore it them. These strategies lay the groundwork for how non-referral clients find you and that is important to your bottom line. (Not sure [how social media impacts SEO](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), read this to find out) ### Marketing your content is the work you do to share your message with the world. Think of it like extending a fishing line into the vast ocean of clients. It’s not enough to set up your shop, you also have to tell the world you’re also open for business and that’s the intent of marketing. [Marketing a therapy practice](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) should align both your values and your goals. It should also include promoting all of your SEO’ed [articles and blogs](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram). By doing this, you create the opportunity for strangers who need your services to find you. And there are also a ton of [“local” ways to market your practice](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy/) if your business is an in-office practice with a physical address or a virtual office where you’re licensed across an entire state (or two or three). ## Does having a Google Business Profile help with SEO? Absolutely and it’s free. Google My Business (GMB) is a great tool to help local clients find your office, even if you’re at a virtual office or seeing clients remotely. There are lots of other features available as well. From private practice details to resharing articles and events. [Google My Business](https://www.google.com/business/) is definitely an SEO tool you want to sign up for right away. As you can see, SEO for therapists is a lot like SEO for other industries. The main differences are when you want to market your content, then you need to focus on marketing avenues that work for your values and align with your ideal potential clients. [Finding an SEO consultant who speaks the language of therapists](https://crownsvillemedia.com/seo-consulting-services-maryland) is far trickier than the actual work. And that’s where we excel. ## How Can I Get Started? ## As a trained therapist leading the Crownsville Media team, I have lived in your world for more than 20 years. > I know the challenges of not enjoying marketing but “knowing you need to do it.” (Here’s the list of [marketing strategies for therapists](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/) if you’re curious) > > I know the challenge of getting off insurance and raising your fees. > > I know the wishful thinking of doing SEO “once” and hoping it works. > > I know the dislike of writing, blogging or putting your thoughts on paper. > > I know the imposter syndrome experience of feeling like you’re an expert on some level with your clients and a total novice at marketing. > > I also know the deep love you have for this field and your intrinsic belief that the world needs healers today more than ever. > > And, the inner knowing you have that you can make a difference. ***From my seat in the world, I believe you can make a difference too.*** We can as well. SEO for therapists, healers, coaches, professional development businesses, course creators as well as content and other forms of marketing are our expertise. We would love the opportunity to be a part of your team and help you reach your goal of helping more clients. ***[Please contact us for a complimentary chat](https://crownsvillemedia.com/contact-us) to discuss how we can help you on your journey.*** Updated 12/29/25 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) **Categories:** Marketing Advice for Therapists --- ### [SEO Strategies To Get Your Ideal Client To Search For You](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) **Published:** September 28, 2022 **Author:** Melanie Gorman **Content:** It’s tricky to get your marketing mind around your ideal client. How they think, where they go online, where they are in the marketing funnel… all of these details matter a great deal to your SEO strategy. Knowing and then leveraging this kind of psychographic data is a missing part of many client acquisition strategies we inherit. What I can tell you is that it can turn your [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) around completely when you do it correctly. Table of Contents [Toggle](#) - [So what is psychographic data?](#So_what_is_psychographic_data) - [Below are 6 ways to think about your ideal client differently so your SEO strategy is more effective.](#Below_are_6_ways_to_think_about_your_ideal_client_differently_so_your_SEO_strategy_is_more_effective) - [Marketing is a lot of trial and error](#Marketing_is_a_lot_of_trial_and_error) ## So what is psychographic data? > According to [CB Insights](https://www.upguard.com/blog/psychographic-data): > > Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). > > It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors. This includes emotional responses and motivations; moral, ethical, and political values; and inherent attitudes, biases, and prejudices. > > https://www.cbinsights.com/research/what-is-psychographics/ Most [small businesses](https://crownsvillemedia.com/seo-for-startups) don’t have the budget to hire companies to investigate at a great depth how your customers behave prior to seeking you out online. But, that doesn’t mean you can’t get closer to your target audience by leveraging some wisdom found in psychographic modeling. ## Below are 6 ways to think about your ideal client differently so your SEO strategy is more effective. ### 1. [Psychographic & Demographic](https://crownsvillemedia.com/how-to-market-to-your-ideal-client/) Information Are Different Think about these two concepts as cousins of each other. They are definitely related, but deserve unique attention so you don’t miss out on opportunities to reach your ideal client. Demographic data is often easier to understand because people are more familiar with it. It includes everything that’s native to your client: location, marital status, gender, income, ethnicity, identity, race, age, profession and parental status are a few common examples. Psychographic data is concerned more with what makes your clients uniquely themselves. When researching psychographic information, you will often see the acronym “AIO” which stands for activities, interests, and opinions. These characteristics are the facets of a person’s personality and behavior that make them unique. Sure, your age and gender make you unique, but adding in your favorite TV show, where you like to read your news, or something as specific as where you choose to by your books (tiny, local bookstore vs Amazon) tells a more defined story about who you are. When it comes to marketing, it’s these finer details that help you develop psychographic profiles of your buyer. This is the set of details that separates clients who are truly interested and aligned with your product vs someone who thinks it’s interesting, but would never buy it. ### 2. Developing Your Niche(s) Will Get You Closer To Your Ideal Client As you grow to understand your ideal client at a deeper level, concepts like values become important to help target your messages in the best way. Values are the benchmarks we use to further decision making. > If you hold two things up that are equal in their cost, usefulness, accessibility, ratings, and function, how would you make the decision about which product to buy? The answer for most people is to dig deeper into the product. The goal being to discover what actually sets it apart from its competitors. This is where values come in. **Consider this example:** Driving home, hungry, you pass two fast food spots. Do you stop? Which one do you pick, assuming you would be willing to eat fast food at all. - Perhaps, you pick the one that’s on the same side of the road you’re driving on so it’s “faster.” - Perhaps, you pick the one that you know sources their food from better resources? - Perhaps, you pick the one that most connects you to something (or someone) you love? - Perhaps, you pick the one that is the “healthiest” or the one you’re the “least likely to get to again.” Values are laden through all of these decisions. As your belly rumbles, one value will win out over the others. This is the place you will stop for dinner. Once your “deal breakers” are settled, most decisions are made this way. If all things are equal, decisions seem to be made based on values. Your job is to align your marketing with people who naturally/inherently value what you offer. ### \#3 Equally, Being Too Broad In Your Focus Will Take Longer When your brand is too broad, it’s almost impossible to cover every important area or facet of your client’s needs. Even newspapers and magazines struggle with covering everything that’s inside their vertical. For Google to see you as an expert in a particular area, you have to write a concentrated amount on that topic. That means, covering topics in-depth and also at a “related” level. When it comes to your [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success), this means writing at a deeper level for every topic you want to be an expert on. This is the challenge for most brands. If you try to be all things to all people, it will take significantly longer to rank. Why? **Two simple factors:** time and limited resources. This approach nets a “little” on ” a lot of topics” making you a commentator at best. It’s harder to pick you out of the crowd as the “best option” when you haven’t earned the position. This is especially true when other brands do a better job covering the same areas as you do, but with greater precision and depth than you have. #### Bottom line: focusing on a broad set of psychographic data will make you a “jack/jill” of many things, but a master of none. If you’re in a market where you have to be super-broad in your marketing, consider writing a more niche [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) or a values page on your website. For example, if you’re a therapist in a small town, it’s harder to say you specialize in one type of counseling when you have clients with every diagnosis in the book. But, you can add a page to your website with your special areas of interest or training. Niche opportunities for your brand can be found in many places if you get creative. ### \#4 Don’t Be Fooled By Early Success Or Easy Wins As your blog develops in depth and expertise, you will see pages rise in the SERPs. That’s wonderful, but it doesn’t indicate that you’ve nailed the topic fully OR that you’ll stay there for long. It’s not uncommon for popular search queries to be refreshed often. That means you can be on page one for a day or a week, and then drop quickly. Part of your [SEO strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) should include studying how a particular SERP functions so you can get a sense of how stable the content on page one really is. - Does it change out often? - Does it have time-tested “best content” stabilized throughout most of the first page? - Does your business make sense with the other page one winners? (If not, that’s a red flag to pay attention to for sure) Exploring questions like this will give you a sense about your “easy success” so you can judge it fairly. And remember that the goal is to acquire organic traffic that is aligned with your brand, services and message. Easy wins that are off target won’t help you. As you evaluate the SERPs, if you see the traffic doesn’t match with your brand, keep an eye on how that shifts Google’s perception of your website and adjust accordingly. ### \#5 You Know More About Your Ideal Client Than You May Realize One of the greatest ways to discover authentic psychographic information about your ideal client is by reviewing your actual client notes. - What did they say was their main pain point or reason for seeking help? - Why were they ready for help now? - What made them pick you out of a sea of options? Make notes about what your clients have in common to help flesh out a deeper connection between you and their needs. Then, look for patterns when you make this list. It may surprise you to discover that all of your clients share certain things in common. These details are part of your psychographic picture and should help you with creating an ideal client profile that’s more authentic to what your real clients want and need. You can then use this information to direct your [SEO strategy](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) and marketing in the future. ### \#6 Test & Test Again Never rely on a sample set of one. [SEO and brand building](https://crownsvillemedia.com/seo-for-therapists-online-practice) are a long-term solution, so you have room to develop client theories and test them out. #### Let’s say in #5 you discovered that all of your clients hired you as their “second choice.” Dig deeper into that pattern by exploring some other questions: - Who was their first? - What did your competitor offer or say in their marketing that led your client to believe they were a perfect fit? - Why didn’t it work out? - What can you take from the patterns your clients have in common and add to your marketing? Then test your theories. Did it net you more leads, clients, calls? Or was it the same? If your ideal client is a “reader,” do you have enough blogs to help them with their research? Test [writing a few more blogs](https://crownsvillemedia.com/write-blogs-faster) that are more niche and link them all together. Does that make a difference? ## Marketing is a lot of trial and error Don’t fret if your “great idea” works for a bit and then stops. That’s the nature of acquiring customers. By exploring your clients at this deeper level, you will learn things that were previously left out or ignored in your SEO strategy. It gives direction for your future [blog posts](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) and direction for your marketing plan. I’ll leave you with this. As I work on SEO projects with clients, I spend a great amount of time thinking about their needs. I want to ensure that my clients write articles, advertise, and operate on social media in ways that their ideal client will appreciate. My experience is that you’ll never regret diving in deeply to your ideal client profile. Overtime, your clarity about what your client needs will act as a through line for all of your digital marketing. This simplification makes marketing easier and brings greater results to your bottom line. **Related Reading:** [How To Rebrand Your Business](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction/) [A No-Nonsense Guide To Branding A Small Business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) ***[Get in touch](https://crownsvillemedia.com/contact-us) with us today to learn how we can help with your SEO strategy and your overall [digital marketing goals.](https://crownsvillemedia.com/seo-consulting-services-maryland)*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [Long Tail Vs. Short Tail Keywords & How To Attract More Therapy Clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords) **Published:** January 31, 2024 **Author:** Melanie Gorman **Content:** Having a strong online presence is crucial for therapists and counseling services aiming to reach new clients. Search Engine Optimization (SEO) is at the heart of making this a reality, with keywords playing a pivotal role in connecting your services with those in need. But not all keywords are created equal. Understanding the distinction between long tail and short tail keywords can significantly enhance your SEO strategy, drawing more targeted traffic to your website. Below you’ll find the details you need on long tail versus short tail keywords, showing you how they can be leveraged to attract more [therapy clients](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/). Whether you are new to SEO or looking to refine your approach, mastering the art of keyword selection will empower you to stand out amongst the crowd so you can connect with those who need your help the most. Table of Contents [Toggle](#) - [Understanding Keywords](#Understanding_Keywords) - [Short Tail Keywords](#Short_Tail_Keywords) - [Long Tail Keywords](#Long_Tail_Keywords) - [How Keywords Affect Your Online Visibility](#How_Keywords_Affect_Your_Online_Visibility) - [Strategies For Using Short Tail Keywords](#Strategies_For_Using_Short_Tail_Keywords) - [Strategies For Using Long Tail Keywords](#Strategies_For_Using_Long_Tail_Keywords) - [Combining Long Tail And Short Tail Keywords](#Combining_Long_Tail_And_Short_Tail_Keywords) - [Measuring Keyword Success](#Measuring_Keyword_Success) ## Understanding Keywords Keywords are words or phrases that people use when searching for information online. In the context of therapy and counseling services, these could range from broad terms like “therapy” to more specific phrases like “anxiety therapy for teenagers.” The right keywords act as a bridge between your website’s content and your target audience, helping search engines like Google understand what your site is about and how it matches users’ search intentions. The effectiveness of your SEO efforts heavily relies on your ability to identify and utilize keywords that not only describe your services but also match the queries your potential clients are typing into search engines. Keywords can be categorized into two main types: short tail and long tail. Each type serves a different purpose in your [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) and attracts different types of traffic. Understanding the distinction between these two can significantly impact your ability to attract more targeted therapy clients through search engines. ## Short Tail Keywords Short tail keywords, such as “therapy” and [“mental health,”](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) are broad phrases with high search volumes but face stiff competition in search engine rankings. They are also “short” in length making them very common and therefore, harder to rank for. Short tail keywords are important for connecting with consumer because they are the words people often use based on what they know about your brand and what they’re looking for online. From a marketing perspective, short tail keywords draw in customers at the early stages of seeking [mental health](https://crownsvillemedia.com/mental-health-hashtags) services, boosting your brands visibility in a crowded online space. So while they are common (and therefore important) most clients go deeper in their search for [mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) before they stop on the practitioner they want to hire. **Think of it this way:** The short tail keyword “therapy” isn’t specific enough for a consumer to find what they want. A search on “therapy” leads to a deeper search on keywords like “therapy near me” or “couples therapy before divorce”. By including these keywords in your SEO strategy, you will attract a wide audience to your [therapy practice’s](https://crownsvillemedia.com/private-therapy-practice-guide) website. And it’s important to include them because they are the language we “know” so the commonality is more important than the SEO results for the keyword. This is how you tell your clients you “get them” and that you can offer the help they need. But short tail keywords alone will not net you SEO traffic to your website. The strategy that works is a combination of short tail and long tail keywords. ### Pros of Short Tail Keywords - **High Search Volume:** They attract a large audience, offering the potential for significant traffic to your website. - **Broad Reach:** Short tail keywords can capture users at the early stages of their search for information, increasing your brand’s visibility. ### Cons of Short Tail Keywords - **High Competition:** The broad appeal of these keywords means you are competing with many other websites, including large, established players. - **Lower Conversion Rates:** Because they are not specific, visitors coming through these keywords may not be looking for the exact services you offer, leading to lower conversion rates. ## Long Tail Keywords Long tail keywords are more specific and often longer phrases that precisely describe a particular aspect of the services you offer. These keywords usually consist of four or more words and are much more targeted than short tail keywords. Long tail keywords are crucial for attracting a niche audience who are further along in their decision-making process and are more likely to convert into clients. These keywords typically have a lower search volume vs short tail keywords, but they bring in traffic that is more specific and targeted. Some examples of long tail keywords include “affordable depression therapy in Chicago” and “online cognitive behavioral therapy for insomnia”. Because long tail keywords are less competitive than short tail keywords, using them strategically makes it’s easier for your [therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) to rank higher in search results. The specificity of long tail keywords means that the traffic they attract is more likely to be interested in the specific services you offer, increasing the likelihood of conversion from visitor to client. This, of course, also speaks to therapy niche. And for clients who can niche their practice down, it’s incredibly wise to do so, for the SEO benefits alone. ### Pros of Long Tail Keywords - **Higher Conversion Rates:** Visitors coming from long tail keyword searches are usually looking for something very specific, making them more likely to convert if you offer what they are searching for. - **Lower Competition:** Because they are more specific, there is generally less competition for these keywords, making it easier to rank higher in search engine results. - **Cost-Effectiveness:** For paid search campaigns, long tail keywords often have a lower cost per click due to their lower competition. ### Cons of Long Tail Keywords - **Lower Search Volume:** These keywords attract fewer searches, so while the traffic is more targeted, it is often less in quantity compared to short tail keywords. - **Complexity In Identification:** Finding the right long tail keywords requires a deep understanding of your target audience and their search behaviors. ## How Keywords Affect Your Online Visibility Keywords play a pivotal role in determining your website’s visibility on search engines. When potential clients use search engines to find your therapy or counseling services, the search engine algorithms sift through countless web pages to present the most relevant results. The relevance of these results is largely determined by the use of keywords within your website’s content, including titles, headings, meta descriptions, and the main body text. ### Matching User Intent Search engines strive to align user searches with the most relevant content, matching the intent behind their queries. User intent is the term SEO professionals and Google itself uses to describe the psychological motivation BEHIND the words used in search. Some keywords have an “informational” intent, meant to explain, teach, define or educate a consumer on a topic. Other keywords are deeper down the marketing funnel and their intent may be commercial, navigational or transactional. SEO tools like SEMRush can tell you the exact nature of a keyword so you know best how to use it in your content. While short tail keywords are broad and can position your website across various search queries, they may not always lead visitors to the precise information they seek. Most often, short tail keywords align with informational intent whereas long tail keywords can match with any of the four different user intents. That makes long tail keywords more versatile because many of them align more accurately with users’ specific needs. That “match” is what enhancing your chances that an individuals searching for the exact services you provide will visit your website. And again, you need to use both short and long tail keywords to have a website that supports all of your website’s visitors. Remember that some people are new to your site and to therapy, whereas others are on your site because they “heard about you” or were “referred to you”. Serving the needs of all of your potential customer is what keeps a therapy practice full and your business thriving. ### Ranking And Competition Short tail keywords are highly competitive due to their broad appeal, making it difficult for smaller practices to rank highly in search results. In contrast, long tail keywords face less competition, enabling your site to rank higher for specific queries. This higher ranking increases your site’s visibility to potential clients who are searching for the precise services you provide. ### Attracting The Right Clients Using a combination of short tail and long tail keywords allows you to cast a wide net while also honing in on specific niches within the therapy field. This strategic approach ensures that you attract a broad audience while also targeting individuals looking for the exact types of therapy or counseling you specialize in. Ultimately, the choice and use of keywords within your content can significantly impact your ability to attract more, and more relevant, therapy clients through online searches. ## Strategies For Using Short Tail Keywords - **Optimize Your Website’s Main Pages:** Use short tail keywords on the main pages of your website, such as the homepage and service pages. These are the pages most likely to attract broad searches related to therapy and counseling services. Incorporate these keywords into your page titles, meta descriptions, and headings to improve your site’s relevance for broad queries. - **Create High-Quality Content:** Develop comprehensive, authoritative content that addresses general topics within your field. For example, [blog posts](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) titled “What Is Therapy?” or “Benefits of Counseling” can attract visitors searching with short tail keywords. This content should provide value, answer common questions, and position your practice as an expert in the field. Blog content on “How to Make a Good Apology After a Fight” will attract more specific searches and can open the doors to someone investigating your therapy practice for help. - **Focus On Local SEO:** For [therapy practices](https://crownsvillemedia.com/private-therapy-practice-guide) that have an office clients go to, local search visibility is crucial. Include short tail keywords with local modifiers, such as “therapy in \[City Name\]” or “eating disorder counselors \[City/town name\]” to target your local market. Google My Business is also key for getting local SEO clients. Both will help your practice appear in local search results, where competition might be less intense than in broader searches. - **Use Keywords in Internal Links:** Strengthen your website’s SEO by using short tail keywords as anchor texts (the name customers click on to activate a link) for internal links on your website. This not only helps with site navigation but also reinforces the relevance of your pages to these broad search terms. - **Balance Your Blog with Long Tail Keywords for More Specific Queries:** While focusing on short tail keywords, don’t forget to balance your strategy with long tail keywords. This dual approach ensures you’re capturing both broad searches and more specific, conversion-ready traffic. With our clients, over time, we spend more time blogging for long tail keywords vs short tail. That approach allows our clients to deepen their niche and the value of their therapy practice in their community. ## Strategies For Using Long Tail Keywords - **Conduct Detailed Keyword Research:** Start by understanding the specific queries your potential clients are using. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help identify long tail keywords related to therapy and counseling. Look for phrases that match the specific services you offer, common issues you treat, and questions your clients might have. - **Create Niche Content:** Once you’ve identified relevant long tail keywords, [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that directly addresses these topics. For example, blog posts, articles, or FAQs that answer specific questions like “How does cognitive behavioral therapy help with anxiety?” or “What to expect in your first couples therapy session” can attract visitors who are searching for these exact answers. - **Optimize For Voice Search:** As voice search becomes more popular, optimizing for conversational, long tail queries is increasingly important. Think about how potential clients might phrase questions when speaking to devices and incorporate these into your content. - **Use Meta Tags And Descriptions:** Incorporate long tail keywords into your page titles, meta descriptions, and headers to improve your pages’ SEO and make them more relevant to specific searches. - **Localize Your Keywords:** For therapists serving specific areas, including long tail keywords with geographical locations can help attract local clients. Phrases like “eating disorder therapy in \[City Name\]” can be particularly effective. ## Combining Long Tail And Short Tail Keywords A balanced SEO strategy for your therapy practice should incorporate both long tail and short tail keywords. This combination ensures you are not only attracting a broad audience but also targeting specific client needs. Here’s how to effectively combine these strategies to maximize your online visibility and attract more therapy clients: 1. Understand your niche and target audience 2. Use short tail keywords for broader visibility 3. Employ long tail keywords for targeted content 4. Optimize site structure 5. Monitor site performance and make adjustments 6. Integrate keywords naturally 7. Use [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) and other platforms to extend the reach of your content to new clients ## Measuring Keyword Success ### Use Google Analytics Tools Employ web analytics tools like Google Analytics to track the performance of your website and its content. These tools can provide valuable insights into how visitors are finding your site, which keywords are driving traffic, and how users are engaging with your pages. Here’s what you need to know about [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary/) to get started. ### Monitor Search Rankings Regularly check where your website ranks in search engine results pages (SERPs) for both your short tail and long tail keywords. Tools like SEMrush, Ahrefs, or Google’s Search Console can help you monitor these rankings and understand how changes in your SEO strategy affect your position. ### Evaluate Conversion Rates It is not just about attracting traffic; it is about converting that traffic into clients. Analyze conversion rates from visitors to inquiries or clients, focusing on the keywords that led them to your site. This will help you identify which keywords are most effective at attracting potential clients who are ready to take the next step. ### Assess Content Engagement Look at metrics like page views, time on page, and bounce rates to understand how engaging your content is for your audience. High engagement levels for content targeting specific long tail keywords can indicate success in meeting your audience’s needs. ### Adjust Based On Performance Use the data you gather to make informed decisions about your keyword strategy. If certain keywords aren’t performing as expected, consider refining your content or exploring new keyword opportunities. Conversely, if some keywords are particularly successful, you might expand your content in those areas. ### Competitor & Keyword Trend Analysis Keep an eye on your competitors’ keyword strategies. Understanding which keywords they are targeting and how they rank can provide insights into gaps in your own strategy or opportunities to differentiate your practice. Also stay updated on trends in keyword searches related to therapy and counseling. Tools like [Google Trends](https://trends.google.com/trends/) can help you spot emerging topics or shifts in what potential clients are searching for, allowing you to adjust your keyword strategy accordingly. In the competitive landscape of online therapy services, understanding and effectively utilizing both long tail and short tail keywords is essential for attracting more clients. Short tail keywords help cast a wide net, increasing your practice’s visibility and brand awareness among a broad audience. And long tail keywords enable you to engage with searches driven by clear, specific intent, attracting clients who are closer to making a decision and thus more inclined to utilize your services. Whether you are new to SEO or looking to enhance your existing strategy, focusing on the nuanced balance between long tail and short tail keywords can significantly impact your ability to connect with those in need of therapy services. By doing so, you not only grow your practice but also contribute to the broader goal of making mental health support more accessible to those searching for help. ***If we can help your therapy practice with SEO, business development or branding, [please reach out today](https://crownsvillemedia.com/contact-us).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [22 Proven Marketing Strategies For Therapists & Mental Health Businesses](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) **Published:** October 10, 2025 **Author:** Melanie Gorman **Content:** Are you a therapist looking to grow your private practice? Marketing for therapists is not all that different from strategies other business owners use—but it requires a thoughtful approach to attract the right clients. Unfortunately, most therapists receive little or no marketing education during graduate school. In today’s digital world, where Google has replaced the Yellow Pages, learning to market your practice is essential for long-term success. If you’re feeling stuck, this guide offers practical strategies to attract more clients, increase your income, and sustain your private practice. Take your time with these steps and focus on making gradual progress. Table of Contents [Toggle](#) - [Crownsville Media Can Help You With Your Therapy Marketing Strategy](#Crownsville_Media_Can_Help_You_With_Your_Therapy_Marketing_Strategy) - [Why Do Therapists Need Marketing?](#Why_Do_Therapists_Need_Marketing) - [22 Marketing Strategies for Therapists](#22_Marketing_Strategies_for_Therapists) - [3 Traditional Online Marketing Strategies Therapists Should Avoid:](#3_Traditional_Online_Marketing_Strategies_Therapists_Should_Avoid) - [Testimonials From Our Therapy Marketing Clients](#Testimonials_From_Our_Therapy_Marketing_Clients) ## Crownsville Media Can Help You With Your Therapy Marketing Strategy At [Crownsville Media](https://crownsvillemedia.com/team), we’ve helped numerous therapists refine their marketing strategies, attract new clients, and build thriving practices. ### Here are a few examples: - **A Family Counseling Practice in California**: This therapist struggled with an outdated website that wasn’t generating leads. We revamped their site with modern SEO practices, improved the design, and introduced a blog strategy that doubled their inquiries within six months. - **A Couples Therapist in New York City:** Their biggest challenge was local competition. We optimized their Google Business Profile, added high-ranking keywords, and launched a targeted ad campaign. Within weeks, their sessions were booked solid. - **A Trauma Specialist in Florida:** This therapist wanted to scale their practice but had no online presence. We created a new website, added engaging content, and set up social media profiles to connect with their target audience. The result? A 40% increase in clients within a year. If you’re ready to see similar results, let’s start with a free consultation to discuss your goals. ## Why Do Therapists Need Marketing? In today’s digital world, having an online presence is essential for therapists. It helps potential clients find you and lets you demonstrate your expertise. Effective marketing strategies not only build trust but also support any future business ventures, such as courses or books, making your [online visibility](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) a key factor in success. ## 22 Marketing Strategies for Therapists Discover which strategies resonate with your business goals and create a plan to implement them. ### 1. Identify Your Niche and Ideal Client Understanding your audience is the first step. Who do you want to serve? What makes you unique as a therapist? Clarifying your niche and identifying your [ideal client profile](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) helps refine your marketing efforts, ensuring they attract the right clients. ### 2. Create a Professional Website A professional [website](https://crownsvillemedia.com/website-development) is essential for attracting clients. It should clearly showcase your services, contact info, and reflect your personality. Even for remote therapy, your website serves as an extension of you, so it must be inviting and aligned with your brand. [From the font to the colors](https://crownsvillemedia.com/how-to-pick-the-right-colors-for-your-website), choose everything carefully. When building or refreshing your site, focus on clarity and crawlability. AI systems increasingly rely on structured, transparent site content. That means simple navigation, publicly accessible service pages, and internal links that connect your blog, About, and Contact pages, all signals that help both [Google and AI-driven systems](https://localseohustlers.com/threads/how-to-get-cited-on-ai-and-large-language-models-like-chatgpt.1106/) trust your practice’s site. ### Here is the website platform we suggest: [WordPress](https://wordpress.com) WordPress is an excellent platform for therapists because of its flexibility and ease of use. It offers customizable themes that allow you to create a professional website without technical expertise. In 2026, accessibility and trust signals matter and WordPress supports plugins that can enhance your site’s functionality, such as booking systems and SEO tools. As your practice grows, WordPress can scale with you, adding new features and integrations to support your business expansion. It’s a reliable choice for therapists looking to manage their online presence effectively. ### 3. Write Blogs to Showcase Your Expertise [Blogging](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) is a powerful way to share your expertise and attract clients. Each post should focus on a single idea or question relevant to your niche, such as “treatment-resistant anxiety.” Over time, these posts help build your online presence and demonstrate what it’s like to work with you. Your blog can evolve into a valuable resource, potentially turning into a course, book, or podcast. ![Digital marketing](https://crownsvillemedia.com/wp-content/uploads/2023/12/digital-marketing-1024x576.webp)### 4. Utilize SEO to Boost Visibility SEO helps increase your online visibility by optimizing content with relevant [long-tail and short-tail keywords](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords). [Writing content](https://crownsvillemedia.com/write-blogs-faster) that answers common questions will make it easier for potential clients to find you. Consistently applying SEO practices helps improve rankings and attracts more clients. Need help with SEO for your therapy practice? Here are [SEO insights for therapists](https://crownsvillemedia.com/seo-for-therapists). And reach out to chat [if you want some personal support](https://crownsvillemedia.com/contact-us)! #### Emerging Considerations: AI Search and Visibility As [AI-powered search tools](https://localseohustlers.com/threads/how-to-get-cited-on-ai-and-large-language-models-like-chatgpt.1106/) (like ChatGPT, Perplexity, and Gemini) continue to shape how people find information online, it’s important to make your website easily understood by these systems. Keep your About page and service descriptions clear, accessible, and linked from your footer. Including security details, certifications, or affiliations in visible areas (like your footer or About page) can help AI tools recognize your practice as a credible source. ### 5. Leverage Social Media for Connection Social media is a great tool to connect with potential clients. As new platforms emerge (like Threads or LinkedIn Articles with AI-assisted reach), focus on one or two spaces where your ideal clients already spend time. Consistency and authenticity still matter far more than algorithms. Platforms like LinkedIn allow you to share helpful content and network with colleagues. While you don’t need to be on every platform, [using social media strategically can also boost your SEO](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) and help clients find you. Also [use mental health related hashtags](https://crownsvillemedia.com/mental-health-hashtags) in your posts so they show in aggregated lists. ### 6. Create/Update Your Google My Business Profile [Google My Business](https://www.google.com/business/) connects your practice to local searches, making it easier for potential clients to find you. It’s free and includes valuable features like business hours, location, photos, and client reviews. Regularly updating your profile can help your business stand out in searches like “therapist near me.” Learn more about creating or updating your[Google My Business page here](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients/) ### 7. List Your Practice on Psychology Today [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) is a top directory for therapists and ranks highly in search engines. [Listing here](https://crownsvillemedia.com/psychology-today-profile-tips) helps new clients find you quickly and is an effective, affordable marketing tool, especially when starting out. ### 8. Advertising: Google Ads & Social Media [Targeted ads on Google](https://crownsvillemedia.com/google-ads), Facebook, and Instagram can help you reach local clients. Be sure to identify your [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) to ensure your ads are effective. ### 9. Email Marketing Build a mailing list via your [website and keep clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) engaged with newsletters and blog updates. Platforms like MailChimp and Constant Contact make this process easy, and many offer free plans until you reach a certain subscriber count. ### 10. Podcasts Podcasts allow you to showcase your expertise and connect with potential clients. Whether hosting or guesting, [mental health podcasts](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts/) are a great way to build your brand in the space. Look for platforms that offer both hosting and distribution services to make the process seamless. ### 11. Speak at Conferences and Webinars Speaking at professional events like conferences and webinars is a great way to share your expertise and attract referrals from fellow clinicians. Many events, such as those organized by the American Psychological Association and the American Counseling Association, offer opportunities for therapists to present. Speaking engagements not only build your credibility but also allow you to expand your network and potentially reach new clients. Look for conferences and continuing education events to get started. ### 12. Network with Other Therapists Networking is crucial for any new business. As a therapist, building relationships with others in the field helps expand your reach. Reach out to professionals offering related services, or those you can refer clients to. Collaborate with local clinicians and set up calls or meetings to foster connections. ### 13. Become an Expert with Qwoted Qwoted is a free service connecting experts with reporters in real-time. By responding to relevant queries, you can have your expertise cited in media stories, linking back to your website. Be sure to monitor and correct any errors in your attribution. ### 14. Join Therapist Groups on Facebook and LinkedIn Joining closed groups on platforms like Facebook or LinkedIn is an effective way to connect with peers and gain support. Look for well-established, active groups to find valuable resources and networking opportunities. ### 15. Update Your Email Signature An easy [marketing tool is your email](https://crownsvillemedia.com/what-is-email-marketing-and-why-do-you-need-it) signature. Include your website and social media links for visibility. Keep it clean and simple to avoid broken links or images not displaying properly. ![Marketing for therapists](https://crownsvillemedia.com/wp-content/uploads/2023/12/marketing-for-therapists-1024x683.webp)### 16. Ask for Referrals Word-of-mouth is a powerful marketing tool. Let current clients know you have openings and ask them to refer anyone who may benefit from your services. Be mindful of ethical guidelines around referrals. ### 17. Offer Free Consultations Free consultations help build trust and increase the likelihood of turning potential clients into paying ones. Limit the time and scope to avoid working with clients outside your expertise. ### 18. Get Featured in the Media Reach out to local journalists or podcasts covering mental health and wellness. Offering your expertise can get you featured, boosting your visibility and credibility with potential clients. ### 19. Host a Workshop Host online workshops or webinars, which are great ways to share your expertise. You can [repurpose blog](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) content into workshops, expanding on ideas or offering them in a more interactive format. ### 20. Create an Online Course Online courses allow you to showcase your expertise in a structured format. Platforms like Circles make it easy to create courses and engage with clients in new ways. ### 21. Create an Online Community An [online community](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) lets you build deeper connections with clients. It can also serve as a step-down option for those finishing therapy but still seeking support. If you need help building one around your service, [reach out for a consultation](https://crownsvillemedia.com/contact-us). ### 22. Leverage Global SEO Opportunities Expand your reach beyond [local SEO](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) by optimizing for global searches. With flexible licensing options, therapists can offer services in other states or countries, broadening their practice and helping more clients. Here’s how you can[ get started with global SEO](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice/). ## 3 Traditional Online Marketing Strategies Therapists Should Avoid: Marketing for therapists requires special care. Some common strategies should be avoided to maintain respect for client privacy. 1. **Running Special Promotions:** Promotions can feel out of place for mental health services. Avoid discounts or seasonal sales. 2. **Referral Programs or Incentives:** Offering rewards for referrals is typically prohibited by mental health licensing boards. 3. **Contests or Giveaways:** Contests work for other businesses but don’t align with therapy marketing. Focus on building trust rather than offering incentives. ## Testimonials From Our Therapy Marketing Clients Our clients’ success speaks volumes about our ability to help therapists grow their practices. Here are a few testimonials from our happy clients: ![Ronnie ryan](https://crownsvillemedia.com/wp-content/uploads/2023/06/ronnie.webp)***“Melanie is an amazing [SEO resource!](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday) She’s helped me choose the best keywords for my business and writes fabulous headlines. Full of ideas, solutions and fun to talk with too. If you need SEO and marketing help you can TRUST, connect with Melanie at Crownsville Media.”*** -Ronnie Ryan, Life, Love and Relationship Coach. > ***“Melanie Gorman and Crownsville Media are the absolute BEST!!! I recently asked Melanie to update my website. She spent her time listening and asking me specific questions to determine exactly what I wanted. Although I wasn’t entirely clear when I began talking with her, by the time we were finished we both had a clear vision. She then worked to bring that vision into reality.”*** > > –[Dianne Keilholtz](https://www.launchingcollegesuccess.com/about-dianne-keilholtz/), Founder of Launching College Success > > > > ![Dianne keilholtz](https://crownsvillemedia.com/wp-content/uploads/2023/06/diana.jpg) ![Alicia clark](https://crownsvillemedia.com/wp-content/uploads/2023/06/1527378384719.jpg)***“If you are looking for media, website, SEO, or marketing help, Crownsville Media should be at the top of your list. When it comes to strategizing your message, capturing your goals, or supporting your mission, Melanie is the partner you want!”*** –[Alicia Clark](https://aliciaclarkpsyd.com/about-me/my-story/), Psychologist \| Author \| Speaker \| CEO As technology evolves, therapist marketing will continue to overlap with AI-assisted search. Staying current with SEO and publishing high-quality, well-linked resources ensures your expertise remains visible, not only to potential clients but also to the next generation of AI-driven search tools. ### Need Support Marketing Your Private Therapy Practice? Remember, the right marketing strategies will support long-term growth. If you need extra help, [don’t hesitate to reach out for a consultation](https://crownsvillemedia.com/contact-us). **Updated On 10/29/2025** [Reach out for a complimentary consultation with our team!](https://crownsvillemedia.com/contact-us) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Worried Psychology Today Isn’t Enough To Fill Your Caseload?](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) **Published:** January 28, 2026 **Author:** Laura Bonarrigo **Content:** You’ve probably done everything they told you to do. You have a [**Psychology Today profile**](https://crownsvillemedia.com/psychology-today-profile-tips) (ideally optimized with this advice) If so, you have a good one. Maybe you’ve rewritten it more times than you can count, trying to get the tone just right… friendly, but not too casual, clinical, but still warm. You’ve read the rules, combed through the editor guidelines, updated your fee range when they changed the drop-down options (again). And you’ve probably seen some return. A new inquiry here, a steady trickle of clients there. It works. Of course it works. Psychology Today is one of the most powerful therapist directories on the internet. But if you’re reading this, you may be starting to wonder if it’s enough. Because [**marketing for therapists**](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) is about being understood. About being found by the right people. And, over time, about being known for the kind of work that actually lights you up. For all the effort you pour into that one small profile, you’re still playing in a space where you don’t control the rules. And if your practice has hit a plateau, or the referrals coming in don’t quite match your [**ideal client**](https://crownsvillemedia.com/how-to-market-to-your-ideal-client), it may be time to ask a more important question: *is this the only place I want to be showing up?* Table of Contents [Toggle](#) - [The Psychology Today Platform Problem No One Talks About](#The_Psychology_Today_Platform_Problem_No_One_Talks_About) - [Your Mental Health Website Is An Anchor, Not A Luxury](#Your_Mental_Health_Website_Is_An_Anchor_Not_A_Luxury) - [The Myth Of “Set It & Forget It”](#The_Myth_Of_%E2%80%9CSet_It_Forget_It%E2%80%9D) - [Marketing For Therapists Requires Having Sustainable Marketing Practices](#Marketing_For_Therapists_Requires_Having_Sustainable_Marketing_Practices) - [Building A Support Network For Your Mental Health Practice](#Building_A_Support_Network_For_Your_Mental_Health_Practice) - [When Growth Outpaces The Tools You’re Using](#When_Growth_Outpaces_The_Tools_Youre_Using) - [If You’re Ready For More, We’re Here](#If_Youre_Ready_For_More_Were_Here) ## The Psychology Today Platform Problem No One Talks About There’s a kind of burnout that comes from trying to market yourself on someone else’s terms. [**Therapists know**](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) this instinctively. We tell our clients all the time, if you keep contorting yourself to fit someone else’s expectations, you eventually lose the thread of who you are. In other words, you can start to forget what it feels like to speak in your own voice. That’s exactly what starts to happen when your only public-facing message lives in a directory. You spend more time trying to get the formatting to behave rather than thinking about how you want to show up in the world. You may spend two hours tweaking the same sentence twelve different ways trying to get it to sound like you, but you’re still not happy with it. Psychology Today is a valuable tool. But it was never meant to be the whole foundation of your marketing. The editor guidelines, shaped by the editors, play a key role in curating and maintaining the content and standards on Psychology Today, which means your profile must fit within the editorial vision rather than fully reflect your unique voice. And that limitation is worth paying attention to. ## Your Mental Health Website Is An Anchor, Not A Luxury When we talk about marketing for therapists, we’re not just talking about getting found. We’re talking about resonance, recognition, relief, even… that moment when someone stumbles across your site and says, “Finally. Someone who gets it.” That doesn’t happen in a 600-character box. It happens on your website, if you have one that’s working for you. Your website isn’t just a single page Wix profile place to post your degrees or list the modalities you’re trained in. It’s where people begin to feel your presence, often before they ever meet you. A good site can settle nerves, ease hesitation, and make someone feel a little less alone in whatever they’re carrying because it’s written in a way that is unmistakably yours. It’s designed to showcase each of your services, to help you expand your beliefs on the topics you treat, and it’s a way for potential clients to relate to you right off the bat. That’s why SEO is being “findable” in the places where people are already looking, and being trustworthy once they land. You can also [**use Google Ads**](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) to support visibility while your SEO gains traction, even if you’re a [**therapist who accepts insurance**](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices). We do this with therapists all the time. The point isn’t to chase every channel, but to have a home base you actually control. ## The Myth Of “Set It & Forget It” Another [**reason therapists**](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) over-rely on directories is because they seem simple. One profile, one annual subscription, one place to maintain. But the reality is that even the best Psychology Today profiles need constant revisiting. The platform changes its policies. The layout gets adjusted. You see a colleague’s photo and think, “Maybe I should update mine.” You get a client inquiry that clearly isn’t a good fit and realize your language isn’t filtering well anymore. It becomes yet another thing to manage. And you’re still limited in how much you can truly say. That’s part of why [**therapists who build strong marketing**](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) ecosystems, rooted in their own websites, tend to see better results over time. Not because they’re better at marketing than you are, but because they’ve taken ownership of the full client experience, from search result to inquiry. When you [**market your entire practice**](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice), you take back control of who you’re marketing to and you begin to impact your results. Recognizing the need for a more grounded approach to marketing can help you build a practice that feels authentic and sustainable. ## Marketing For Therapists Requires Having Sustainable Marketing Practices It’s easy to assume that marketing means promoting yourself in a way that feels flashy or uncomfortable. That’s a common fear for therapists: *I didn’t get into this field to sell myself. I got into it to help people.* But the [**therapists who build sustainable practices**](https://crownsvillemedia.com/seo-for-therapists-online-practice) are the ones who reframe marketing, not as a sales pitch, but as a form of guidance. When someone is overwhelmed, what they’re looking for isn’t a perfect pitch. They’re looking for something that helps them feel seen and understood. Something that says, “You’re in the right place. I’ve worked with people like you before. You don’t have to figure this out alone.” That’s the tone we aim for when we [**write websites**](https://crownsvillemedia.com/how-to-write-an-author-bio) for therapists. Sustainable marketing that directs new business to your practice doesn’t happen in isolation. ## Building A Support Network For Your Mental Health Practice When it comes to mental health and well-being, no one thrives in isolation. Whether you’re a therapist, a client, or simply someone navigating the complexities of human behavior, building a robust support network is essential for truly growing. - Support networks help buffer the effects of stress, anxiety, and depression. - New research continues to reinforce the importance of connection in our lives. ### Types of support networks Support networks aren’t one-size-fits-all. Over the course of a practice, they often include: - A close-knit group of colleagues or mentors who understand the unique challenges of the mental health field. - Friends and family who offer encouragement and advice. - Online communities that provide support and shared experiences. - Consultants who guide and strategize with you for long-term plans. No matter if you’re outgoing or introverted, [**the science is clear**](https://greatergood.berkeley.edu/article/item/how_relationships_feed_your_brain#:~:text=%E2%80%9CThanks%20to%20the%20restorative%20nature,'%E2%80%9D): relationships matter. They’re the foundation of resilience and a key ingredient in any robust system for growth. The world of psychology is always evolving, and so is SEO and online marketing. Staying engaged, reading current research, publishing thoughtful content, and showing up consistently online, allows you to be visible and useful at the same time. Marketing doesn’t have to pull you away from your values, it can be a way to offer clarity, reassurance, and direction to people who are already looking for help. When your outreach is grounded in your real voice and experience, it supports your practice while remaining genuinely helpful to those who need it. ### Growth happens through friction Almost as if life itself is inviting us to lean into difficulty, challenges can become opportunities for growth rather than punishments to be avoided. It’s often the struggle itself that leads to the most meaningful progress. Perfectionism can try to hold you back, especially in promotional work that asks so much of you. By seeking support with your marketing and directory listings, you give yourself room to experiment, adapt, and keep moving forward without having to get everything exactly right. Seeking guidance, sharing what’s working (and what isn’t), and allowing yourself to be supported can make your marketing more sustainable, and your practice stronger. Ultimately, building a support network is about more than just having people to lean on. It’s about creating a foundation for ongoing growth in your business, resilience with your business strategies, and well-being as you mature your mental health practice. As you strengthen your support network, consider how your business tools and marketing strategies can evolve alongside your practice. ## When Growth Outpaces The Tools You’re Using If Psychology Today was the right choice when you were first starting out, that doesn’t mean it still fits the version of your [**practice you’re growing**](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) into now. Sometimes, the very tools that supported you in the beginning start to feel limited as your voice strengthens, your specialties deepen, or your referral base shifts. As your practice evolves, getting clear around who you serve, and who you’re best equipped to help, becomes even more important. That focus supports accessibility, inclusion, and ethical growth without forcing your work into a one-size-fits-all mold. At Crownsville Media, we work with therapists who are ready to grow beyond the basics. Some are tired of writing their own copy. Some need a [**brand refresh**](https://crownsvillemedia.com/it-is-time-to-refresh-your-brand) after years of seeing clients without ever updating their site. Others just need help building something that actually reflects what they’re like in the room, not what a directory box allows them to say. If you’re ready to take your practice to the next level, it’s time to consider a more intentional approach to your marketing and outreach. ## If You’re Ready For More, We’re Here We believe marketing for therapists should feel like an extension of your practice… ethical, authentic, and intentional. You don’t [**need a dozen marketing**](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) platforms to succeed. But you do need a strong foundation. You also need to intentionally reach and serve your target population, ensuring your marketing strategies address the unique needs and challenges of the communities you want to help. We can help you build your practice with a voice that’s rooted in who you really are and a marketing strategy that puts you in front of the people who are already looking. It starts with a website that works for you, and for them. And yes, we’ll help you rework your Psychology Today profile too. But only once the rest is built to last. If you’re ready to stop relying solely on Psychology Today and start building a more intentional, sustainable presence, we can help. At Crownsville Media, we specialize in marketing for therapists who are ready to grow with websites that reflect your real voice, copy that resonates, and [**strategies that actually work**](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). You don’t need to shout to be heard, you just need to be clear, visible, and true to yourself. Whether it’s a new website, [**Google Ads**](https://crownsvillemedia.com/google-ads) or a comprehensive marketing strategy, we can help. Let’s build something stronger than a directory listing. [**Reach out to get started**](https://crownsvillemedia.com/contact-us). Updated: 1/23/2026 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo-2025.jpg) Laura Bonarrigo Content Editor and Development Coordinator Laura Bonarrigo is a Content Editor and Development Coordinator at Crownsville Media, where she helps bring client websites and content to life. From editing blog posts and bios to shaping site copy, selecting imagery, and guiding layout decisions, Laura works closely with clients and team members to ensure every detail reflects the brand’s voice and vision. With a background in acting and a deep love of storytelling, she brings warmth, structure, and insight to every project. Laura is also a certified life coach and divorce coach, known for her ability to hold space for big transitions and complex stories. [See Full Bio](/laura-bonarrigo) **Categories:** Marketing Advice for Therapists --- ### [What To Include On Your Contact Page For The Best AI & SEO Results](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) **Published:** January 28, 2026 **Author:** Melanie Gorman **Content:** Your website’s contact page is a vital part of your lead generation and critical for building trust, supporting customer needs, and improving your search engine rankings. A great contact page not only provides easy access for customers to reach human representatives, but also ensures a positive user experience. And in today’s world where everything is becoming overly automated, a well thought out contact page will set you apart from your competitors in the best ways. Whether your motive is to optimize your website’s contact page for AI visibility or traditional Google SEO results, following the best practices listed here will help you build a contact for that is credible, motivating and increases conversions. You do this by including clear information, easy-to-use forms, and direct support options. So let’s start with the first, and most obvious question… Table of Contents [Toggle](#) - [Do You Need A Contact Page?](#Do_You_Need_A_Contact_Page) - [Should You Have A Contact Form If You Use Calendly?](#Should_You_Have_A_Contact_Form_If_You_Use_Calendly) - [Make Sure Your Design Is Clean & Easy To Navigate](#Make_Sure_Your_Design_Is_Clean_Easy_To_Navigate) - [Information To Include On A Contact Page](#Information_To_Include_On_A_Contact_Page) - [Best Practices for an SEO Optimized Contact Page](#Best_Practices_for_an_SEO_Optimized_Contact_Page) - [Additional Items To Consider Adding To Your Contact Page](#Additional_Items_To_Consider_Adding_To_Your_Contact_Page) - [How Much Should You Prequalify Your Leads on Your Contact Form?](#How_Much_Should_You_Prequalify_Your_Leads_on_Your_Contact_Form) - [How to Use Your Contact Page with Google Ads](#How_to_Use_Your_Contact_Page_with_Google_Ads) ## Do You Need A Contact Page? Every website, no matter the industry or audience, benefits from a contact page. A ‘Contact Us’ page (us page) is a standard feature for most websites. It serves as a crucial touch point for communication and is essential for enhancing user experience and improving SEO, as it helps facilitate easy communication and ensures users can quickly find the information they need. A good contact page builds trust, meets user needs, and demonstrates your business’s commitment to customer support. For a brick-and-mortar business, a contact page shows customers, including direct customers, that you have a legitimate location they can visit. For an online service-based business, it proves that there’s a real team behind the website. ### A Visible, Detailed Contact Page is a Simple but Powerful Tool to Make Your Business Feel More Tangible. To optimize contact pages for better search rankings, focus on key elements like title tags, meta descriptions, headings, and relevant keywords. Optimizing this particular page for both local and organic search can significantly impact your local rankings, especially if you include your NAP (Name, Address, and Phone). Search engines like Google use this information to connect your business to a specific geographic location, helping you appear in local search results. For example, if someone searches for “plumber near me,” having your contact information on your website makes it easier for search engines to list your business. To further enhance your contact page SEO, use question-style headings (e.g., “How can you reach us?”) to improve voice search optimization. Additionally, regularly updating your contact page’s metadata can boost click-through rates from search results. Beyond SEO, a contact page is a customer service tool. It makes reaching out straightforward, which improves the likelihood of conversions. If potential customers can’t reach you, they may give up and go to a competitor. A contact page eliminates that friction, giving users a clear and accessible path to connect with your business. ## Should You Have A Contact Form If You Use Calendly? Scheduling tools like Calendly are an excellent way to streamline appointments for service-based businesses, but they don’t replace a traditional contact form. While Calendly is great for customers who are ready to schedule a meeting, not everyone visiting your website will be at that stage. Some might have general questions, need clarification, or want to explore their options before committing to an appointment. Combining [Calendly](https://calendly.com/) with a simple contact form ensures you’re covering what to include on the contact page for website SEO comprehensively. A simple contact form encourages more inquiries by making it easy for both prospective and existing customers to reach out for support or questions. The form should be designed for minimal effort, allowing users to submit their information quickly without unnecessary steps. For those needing technical help or specific assistance, provide an option to submit a support ticket directly from the contact page. Include social media links as additional contact options to further enhance user engagement and provide more ways for visitors to connect with you. ### To effectively integrate Calendly and a contact form: 1. Make sure the layout is clean and intuitive. 2. Place both options prominently on your page. 3. Don’t overwhelm users with too many choices. You can even add short explanations next to each option, like “Schedule an appointment using Calendly,” “Have a question? Use the contact form below,” or “Need help? Submit a support ticket.” This clarity helps visitors feel supported no matter how they choose to reach out. ## Make Sure Your Design Is Clean & Easy To Navigate The design of your contact page is just as important as the content. A clutter-free design is essential when considering what to include on a contact page for website SEO. Even if all the information is there, a cluttered or confusing layout can deter users from reaching out. Plus, simplicity directly impacts user experience and search rankings. Your goal should be to create a contact page that is visually appealing, easy to navigate, and reflects your brand’s professionalism. Simplicity and functionality go hand in hand here. - Start by prioritizing a minimalist layout. - Avoid cramming too much text or unnecessary graphics onto the page. - Focus on what matters most: your contact information, form, and call-to-action. - Offer multiple methods for users to get in touch, such as a contact form, phone number, live chat, and clear hours of operation, to improve accessibility and convenience. - Include self service options like FAQs or a knowledge base so users can quickly find answers without direct assistance. - For large companies, consider designing the contact page to accommodate multiple departments or support structures, ensuring users are efficiently guided to the right resources. - Keep the design clean, with plenty of white space to help users focus on the important details. Don’t forget to optimize for mobile users. A significant portion of your audience is likely accessing your website from their phones, so your contact page should be fully responsive. Test the design on multiple devices to ensure it looks great and functions smoothly across all screen sizes. This attention to detail not only improves user experience but also signals that your website is modern and user-friendly. ## Information To Include On A Contact Page When planning what to include on a contact page for website SEO, start with NAP details, a contact form, and a compelling call-to-action. Clearly display your business hours to help users know the best time to reach out; this also sets expectations for response times. If your business has multiple locations, provide location-specific contact information or a store locator to assist customers seeking in-person help. Additionally, include a dedicated contact option for press inquiries to ensure media and press-related communications are directed appropriately. ### NAP: Add Your Business Name, Address, and Phone Number Your business name, address, and phone number (NAP) are non-negotiable elements for any brick-and-mortar business. These details are the cornerstone of local SEO and play a crucial role in helping search engines associate your business with a specific location. Local businesses, in particular, benefit greatly from consistent and accurate NAP information, as it improves their visibility in local searches and on platforms like Google Maps. Embedding a Google map on your contact page enhances user experience and boosts local SEO. Make sure your NAP is prominently displayed on your contact page, ideally near the top. It should match the information listed on other platforms, such as your [Google Business Profile](https://g.co/kgs/sbPjBnJ) or [Yelp](https://m.yelp.com/) listing. Consistency across all online mentions of your business is essential for SEO because search engines use this data to verify your legitimacy. For service-based businesses that don’t have a physical location, you can include a general service area instead of an address. For example, “Serving clients in \[City, State\] and surrounding areas.” This approach maintains transparency while still helping with local SEO. ### Contact Form A contact form gives users a quick and easy way to send you a message without switching to their email app. For the best results, keep your form simple and only ask for essential information. For example, request the user’s name, email address, and a brief message. If you need more details, like their phone number or the type of service they’re interested in, make these optional fields. Simplicity encourages more users to complete the form, increasing the number of inquiries you receive. ### Drop Down Menus You can also enhance your contact form with drop down menus or check boxes to help you categorize inquiries. For instance, you might include options like “General Question,” “Request a Quote,” “Support Issue,” or “Technical Support.” For businesses with multiple departments, these categories help route inquiries to the right team, ensuring users reach the appropriate support or department quickly. Your support team can then respond to form submissions efficiently, improving user satisfaction. Additionally, consider embedding a knowledge base on your contact page. This allows users to find answers to common questions instantly, reducing the number of support requests and enhancing the overall user experience. ### Call-to-Action (CTA) Your call-to-action (CTA) is what encourages users to take the next step. To create a great contact page, your CTA should be tailored to your target customer, addressing their specific needs and motivations. It’s not enough to simply say “Contact us”—your CTA should be engaging and make visitors feel confident about reaching out. For example, phrases like “We’d love to hear from you, get in touch today!” or “Have questions? Let us help you!” add a friendly, inviting tone to your page. If your business offers a free consultation or quote, highlight this in your CTA to give users an extra incentive to reach out. Crafting CTAs that speak directly to your target customer helps foster trust and encourages meaningful engagement. The placement of your CTA is also important. Make sure it’s prominently displayed near your contact form or at the top of the page. Use bold text or a contrasting color to draw attention to it. An effective CTA not only boosts conversions but also contributes to a great experience and leaves a positive impression of your business. ## Best Practices for an SEO Optimized Contact Page A well designed contact page does more than just provide a way for website visitors to reach you, it also plays a key role in how search engines interpret and rank your site. To ensure your optimized contact page stands out in search results and delivers a seamless experience for users, follow these best practices: **1. Use a Clear and Descriptive Page Title:** Choose a page title that clearly identifies the purpose of your contact page, such as “Contact Us – \[Your Business Name\].” This helps both users and search engines immediately understand what the page offers, improving your rankings and click-through rates. **2. Write a Compelling Meta Description:** Craft a concise meta description that summarizes what visitors can do on your contact page, like reaching out for support, sales inquiries, or general questions. Including relevant keywords in your meta description can help your page appear more prominently in search results. **3. Optimize for Local SEO:** If your business has a physical location, make sure your contact page includes your business name, physical address, and phone number in a consistent format. Embedding a Google Map and mentioning your service area can further boost your local search visibility. **4. Add Internal Links:** Link to your contact page from other key areas of your website, such as your homepage, about page, and FAQ page. This not only helps direct visitors to the right page but also signals to search engines that your contact page is an important part of your site. **5. Ensure Fast Load Times and Mobile Responsiveness:** A well designed contact page should load quickly and look great on all devices. Search engines favor pages that offer a smooth user experience, so test your contact page layout on both desktop and mobile to ensure optimal performance. **6. Include Relevant Content and Multiple Contact Methods:** Offer several ways for users to get in touch, such as a contact form, phone number, email address, and links to social media or support channels. Providing multiple contact options makes your page more useful and signals to search engines that your business is accessible and trustworthy. **7. Keep Your Information Up to Date:** Regularly review your contact details to ensure accuracy. Outdated information can frustrate users and harm your credibility with both visitors and search engines. By following these best practices, you’ll create an optimized contact page that not only meets the needs of your site visitors but also supports your broader SEO strategy, helping your business connect with more potential customers and climb higher in search engine rankings. ## Additional Items To Consider Adding To Your Contact Page While the basics are essential, incorporating additional elements can elevate your contact page layout and further enhance the user experience. ### SEO Title Tag and SEO Description Optimizing your SEO title tag and SEO description (AKA your meta description) is crucial for your contact page. The title tag and page titles are important ranking factors for SEO, directly influencing how your page appears in results and its ability to attract clicks. To craft effective page titles, include your target keyword, keep the title concise (ideally under 60 characters), and use action prompts or branding to stand out. For example, a title like “Contact Us \| \[Your Brand\] – Get in Touch Today” is clear, relevant, and encourages user interaction. Make sure your SEO description (your meta description) clearly summarizes the page’s purpose with relevant keywords to improve click-through rates and support your page’s ranking. ### Google Map Brick-and-mortar businesses also benefit from embedding a [Google Map](https://g.co/kgs/bSNf13r). It helps boost local SEO and allows potential customers to locate your business easily while adding credibility by reinforcing your NAP details. From an SEO perspective, the map improves your chances of appearing in local search results by tying your business to a geographic area. This is especially valuable if you’re targeting local keywords or aiming to rank in the [Google “Local Pack.”](https://www.semrush.com/blog/google-local-pack/) Ensure the map is interactive, includes nearby landmarks, and matches your listed address. These small steps can improve both usability and your local SEO rankings. ### Chat Feature Adding a live chat feature can help potential customers get quick answers, making it ideal for service-based businesses. It reduces response times and increases the likelihood of conversions by addressing inquiries instantly. A chat widget is especially useful if customers hesitate to fill out a contact form. It shows your availability and builds trust by offering real-time communication. For users seeking self-service support, consider linking the chat feature to your knowledge base, so visitors can easily access FAQs, tutorials, and other helpful resources. Place the widget strategically in your contact page layout, ensuring it doesn’t disrupt navigation. If live chat isn’t feasible, an automated chatbot can still streamline lead generation. ### Site Navigation Element Schema Using structured data like site navigation schema improves SEO by helping search engines better understand your contact page layout. This markup can make your contact page appear more detailed in search results, with links to sections like “Contact Form” or “Location.” Additionally, linking to other pages from your contact page, such as About, Services, or FAQ, can further enhance site navigation, trust, and overall visibility. For users, schema enhances visibility and encourages clicks by presenting helpful details upfront. This feature is particularly beneficial for a successful business aiming to stand out in competitive markets. To optimize your schema and page structure, review page examples, contact page examples, and us page examples from various industries. These real-world examples can inspire you to structure and optimize your own contact page for better engagement and conversions. If you’re unsure how to implement a schema, consult a developer or use tools like [Google’s Structured Data Markup Helper](https://g.co/kgs/vym9M5G) to get started without hassle. ## How Much Should You Prequalify Your Leads on Your Contact Form? Prequalifying leads on your contact form helps you filter inquiries while maintaining accessibility for potential customers. Asking simple questions like service preferences or timelines can give you valuable insights without overwhelming users. For most service-based businesses, optional fields strike a balance between collecting useful information and ensuring ease of use. Too many fields can deter users, while too few may result in unqualified leads. Focus on creating a form that’s quick to fill out yet informative enough to support your follow-up process. A streamlined form improves both conversions and lead quality. ## How to Use Your Contact Page with Google Ads Your contact page can be a powerful tool in your Google Ads campaigns, especially when optimized for conversions. For instance, if you’re running ads targeting keywords like “service-based business near me”, directing users to a well-optimized contact page ensures they can easily take the next step. To make this work, ensure your contact page aligns with the intent of your ad. If your ad promotes a free consultation, highlight this offer on your contact page with a bold call-to-action and a simple form to schedule the consultation. This consistency builds trust and makes users feel confident about their decision to reach out. Additionally, you can use conversion tracking to measure how well your contact page performs. Tools like allow you to track actions such as form submissions or clicks on your phone number. These insights can help you refine your page to attract even more potential customers and maximize the ROI of your ad campaigns. Understanding what to include on a contact page for website SEO helps you design a page that converts traffic from both organic and paid sources effectively. An optimized contact page does more than provide your contact info, it helps you attract potential customers and supports your business’s success. By including the right elements, keeping the design user-friendly, and leveraging advanced tools like Google Ads, you can transform your contact page into a valuable SEO asset. If you’re ready to take the next step in your website development, don’t hesitate to contact the team at [Crownsville Media](https://crownsvillemedia.com/contact-us) to help you maximize your efforts and streamline your work. Updated: 1/26/2026 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Buying The Right Domain Name In 2026](https://crownsvillemedia.com/buying-the-right-domain-name-in-2026) **Published:** December 16, 2025 **Author:** Melanie Gorman **Content:** In 2026, buying a domain name is not as simple as “grab the dot com and call it a day.” You are making a decision that needs to hold up not just for launch week, but for the next five or ten years, as your work evolves and the internet around you keeps shifting. You are choosing in a world where several things are happening at once. New endings like .ai, .io, and .tech are everywhere. ICANN is rolling out another round of domain extensions. AI search and zero‑click results are changing how people even encounter your URL. And scammy‑looking domains are quietly eroding trust in anything that feels the least bit off. ICANN ([Internet Corporation for Assigned Names and Numbers](https://www.icann.org)) is a nonprofit organization that coordinates the global domain name system, including extensions like .com, .org, and .ai, plus IP address assignments. It does not control website content, but it sets the technical and policy rules that registrars follow and oversees things like new domain endings and domain dispute processes. If you are a [small business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide), a therapist, or an expert with a lean team, you do not have time to play “buy ten domains and see what happens.” You need to make one solid choice that will still feel right in five or ten years. Table of Contents [Toggle](#) - [Quick Primer… What A Domain & Url Actually Are](#Quick_Primer%E2%80%A6_What_A_Domain_Url_Actually_Are) - [What Still Makes A Domain “Good” In 2026](#What_Still_Makes_A_Domain_%E2%80%9CGood%E2%80%9D_In_2026) - [Brandable, Keyword Heavy Or Something In Between](#Brandable_Keyword_Heavy_Or_Something_In_Between) - [Choosing The Right Extension In 2026](#Choosing_The_Right_Extension_In_2026) - [How Much Does The Domain Matter For Seo?](#How_Much_Does_The_Domain_Matter_For_Seo) - [Do Not Skip The Legal And Reputation Checks](#Do_Not_Skip_The_Legal_And_Reputation_Checks) - [A Simple Gut Check Before You Buy](#A_Simple_Gut_Check_Before_You_Buy) - [The Crownsville Take For Therapists & Professional Service Businesses](#The_Crownsville_Take_For_Therapists_Professional_Service_Businesses) ## Quick Primer… What A Domain & Url Actually Are Before we get picky about endings and SEO, let us make sure we are talking about the same thing when we say “domain” and “URL.” Look at this example: <https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design> **Here is what is going on in that string of characters:** - The https:// at the beginning is the protocol. It tells the browser how to talk to the site. These days, you almost always want it to be https for security. - The www. part is a subdomain. It is optional. Some sites use www, some use app or portal, and some skip it entirely. - crownsvillemedia.com is the domain name. Inside that, crownsvillemedia is the second level domain. That is the brand part, the part you actually choose. - .com is the top level domain, or TLD. Most people casually call that the extension. That is the bit at the end such as .com, .org, .net, .ai, .io, .co.uk and so on. - Finally, /[a-more-thoughtful-way-to-think-about-website-design](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) is the path. That is what points to a specific page or resource on the site. So when we talk in this article about a “domain name,” think of something like yourpractice.com. When we say “extension” or “ending,” think of the part after the dot, like .com or .ai. And when we say “URL,” we mean the whole thing someone types or taps, such as https://yourpractice.com/online-therapy. Once that picture is clear, choosing a domain starts to feel less mysterious and more like a series of common sense decisions. ## What Still Makes A Domain “Good” In 2026 Even with AI, new TLDs, and fancy generators, the fundamentals have not changed. A good domain is easy to say, easy to spell, and easy to remember. It feels like something a real human would type into their browser or share out loud without tripping over it. ### For a therapist or expert led business, that often looks like: - Your brand name at the core of the domain - Maybe a little hint about what you do - No clever spelling tricks that cause people to hesitate before typing You can use a simple test. Imagine you are wrapping up a podcast interview or a networking call and you tell someone your domain once. Would they know how to spell it and find you later without asking you to repeat it? If the answer is no, you probably need to simplify. ## Brandable, Keyword Heavy Or Something In Between There are three broad styles of domains you will see. - First, brand first domains. These are names like crownsvillemedia.com, harborcounseling.com or [steadypaththerapy.com](http://steadypaththerapy.com). The main focus is the brand itself. These are great long term because they grow with you. You can refine your services and your pricing and your niche without having to change the domain. - Second, you have keyword heavy or exact match names. These are domains like seotherapyforcounselors.com or buyusedtrucks.com. The upside is obvious… at a glance, you know what they are about. The downside is that they can start to feel generic or spammy, and they lock you more tightly to one specific phrase or offer. - Finally, there is a hybrid approach. Names like harborADHD.com or summittherapy.co blend a brand idea with a hint of what you do. They have personality, but they still give new visitors some context. From an SEO perspective in 2026, exact match domains are no longer magic. They can sometimes boost click through because the name matches what the searcher just typed, but search engines are not handing out automatic gold stars simply because your domain is stuffed with keywords. Your content and authority matter far more. That is why, for most of Crownsville’s audience, a brand first or hybrid approach is the smarter play. Let the domain make a strong first impression. Let your pages, headings and internal links do the heavy lifting on keywords. ## Choosing The Right Extension In 2026 Once you have a name, you still have to choose how it ends. And despite all the new options, .com is still the default in most people’s mental model. If you say your brand name and then pause, most folks will assume .com unless you clearly say otherwise. Well established endings like .org, .net, and country codes such as .co, .ca, .de or `.me generally feel normal and trustworthy too. They have been around long enough that people do not blink when they see them. Then there are [the trendy endings](https://themehunk.com/ai-vs-io-domain-extension/) like .ai and .io, both are everywhere right now. In the tech and startup world .tech, .app, .studio, .care and many others are seeing more use as well. And ICANN’s new round of generic top level domains is likely to add still more options over the next few years. ### Familiar usually feels safer than clever The question is less “what is possible” and more “what will feel right to your actual clients.” If you run a [local trauma practice](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) or a small consulting firm, a clean .com is still the path of least resistance. If that is taken, a solid country code or something like .org or .net can be a good alternative, especially if the name itself is strong. Trendy endings, like .ai, make more sense when they line up with your field. An AI product or software company might reasonably lean into .ai. A trauma [therapist in Baltimore probably does not need](https://crownsvillemedia.com/baltimore-seo) that signal and might even raise eyebrows among clients who are already wondering how much of their care is automated. In terms of SEO, the big search engines have been clear… generic TLDs are treated similarly. A .photography or .lawyer ending does not automatically boost your rankings. The extension plays a bigger role in human perception and click behavior than it does in the algorithm. So if you are stuck deciding between a slightly imperfect .com and a perfect but sketchy looking alternative ending, the boring .com usually wins. You will thank yourself every time you say the domain out loud. ## How Much Does The Domain Matter For Seo? The words in your domain matter, but not in the magical way many people would like. They can contribute a bit to relevance and can absolutely influence how trustworthy or relevant your result looks in a list of search results. A clear, clean domain can make [someone more likely to click](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) on you than on a long, confusing one. What the domain cannot do is rescue weak content or a neglected site. ### A few practical points: - If you can get a short, meaningful domain that naturally includes a keyword, that is great. You do not need to force it. - Buying a pile of extra keyword domains and redirecting them to your main site will not give you extra ranking power. Redirects can pass benefit only if those extra domains already have real backlinks pointing at them. An unused keyword domain that just sits and redirects is not a secret SEO booster. - And new extensions like .ai or .coach do not come with built in ranking bonuses. They are design and branding decisions more than search decisions. So let your domain support your SEO and brand, but do not expect it to do the heavy lifting on its own. That job still belongs to your content, links and user experience. ## Do Not Skip The Legal And Reputation Checks This is where a little homework can save a lot of heartache later. Before you fall in love with a name, take a moment to check for existing trademarks in your country or region. If your domain is identical or confusingly similar to a registered mark in your space, you may be inviting trouble. In some cases, rights holders can challenge your registration and force a transfer of the domain. Small tweaks like adding a generic word or a hyphen do not always protect you if the core trademark is still clearly visible in the domain. If you are anywhere close to a larger, established brand, it is worth talking to a lawyer before you build your whole [business on that name](https://crownsvillemedia.com/mental-health-business-names). Reputation matters at the extension level too. Some very cheap or newer endings have become popular with spammers and scammers. That does not mean every site on them is bad, but it does mean you want to think about how that ending will land with a nervous therapy client or a cautious B2B buyer. In fields where trust is already fragile, there is no reason to fight against your own domain. ## A Simple Gut Check Before You Buy When you think you have “the one,” run through a quick gut check. - Say the domain out loud. Imagine hearing it on a podcast or reading it on a flyer. Would you know how to spell it? Would you need the person to repeat it? If the answer is yes, it might be too clever for its own good. - Picture the name on a business card, in your email signature, on a slide in a webinar. Does it feel like something you will still be proud of in five years, or does it already feel like a trend you might grow out of? - Imagine that your services shift slightly. Maybe you add coaching, or you expand your niche, or you move from solo practice into a small group. Does the domain still make sense, or does it paint you into a corner? If it passes those tests, you are probably in good territory. ## The Crownsville Take For Therapists & Professional Service Businesses For therapists, coaches, and other expert led practices, a domain is not just a technical detail. It is part of the small collection of signals that tell a nervous, busy human “you can trust this person with something important.” Buying the right domain in 2026 asks for a longer view. The goal is a name that feels grounded and human, something that still fits as your work deepens, your services evolve, and the way people find you continues to change. Aim for simple and brandable rather than clever and crowded with keywords. Choose an ending that your clients already instinctively trust, even if that means accepting a small compromise in the name. Do a quick trademark and reputation check before you commit. And then move on to the work that will really move the needle… building useful content, a clear user experience, and a reputation strong enough that people will search for you by name. If the domain you buy helps that happen and still feels right when you say it out loud three years from now, you picked the right one. If you want a second set of eyes on your domain choice, or help thinking through the bigger picture of your website, content, and online presence, [Crownsville Media](https://crownsvillemedia.com/contact-us) supports small businesses, therapists, and expert-led practices with all of their online business needs. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Website Development --- ### [How To Create Content For Local Landing Pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) **Published:** February 12, 2022 **Author:** Melanie Gorman **Content:** If you’re like a lot of local business owners, one of your main **SEO goals** is to have customers find your business easily when they search for “services near me”. Certainly this is a wise goal. According to [Social Media Today](https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/), “46% of all searches on Google are seeking local information and 97% search engine users searched online to find a local business.” Yet, as a writer, adding the key phrase “near me” to your content is tricky. “Near me” doesn’t easily fit into sentences and saying it too often in your copy feels forced. So the question remains, how can you write for local search and grab the highly coveted “near me” spots in search without cheapening your ideas. Table of Contents [Toggle](#) - [Let’s unpack this a bit more by starting with what you don’t want to do in your local search strategy.](#Lets_unpack_this_a_bit_more_by_starting_with_what_you_dont_want_to_do_in_your_local_search_strategy) - [Instead, Try This Alternative Strategy To Create Content That Will Grow Your Local Landing Pages](#Instead_Try_This_Alternative_Strategy_To_Create_Content_That_Will_Grow_Your_Local_Landing_Pages) - [Creating Local Content That Works](#Creating_Local_Content_That_Works) ## Let’s unpack this a bit more by starting with what you don’t want to do in your local search strategy. ### The #1 thing you want to avoid doing is duplicating your local landing pages. It’s tempting to think that you can write pages for each city or zip code that surrounds your business using the same copy. You should not do this. Why? Because duplicate content produces a question to search engines: which one is the right one to promote? Content that is highly duplicative of other pieces on the same website run the risk of being seen as the same piece, even if the city or zip code is changed. In 2019, Google set a new prescient for how many results from the same domain can show on the first page of search. In short, [according to Search Engine Roundtable](https://www.seroundtable.com/google-search-domain-diversity-update-27696.html), it boils down to this, “for most queries, they will begin only showing up to two listings per domain in the top search results.” That translates such that if you use the same copy for multiple local listing pages, Google will pick which ones are highly valued enough to rank them for that page’s keywords. If the only copy changes are in the **SEO** backend/coded details, it’s not enough of a change for the individual pages to be seen as unique from one another. Thus limiting how many will show highly in search. ## Instead, Try This Alternative Strategy To Create Content That Will Grow Your Local Landing Pages **Create unique content** on topics consumers search for on the road to hiring you. All sales start have a starting point. Knowing how your customers think, explore, research, and then eventually hire someone to help solve their issue is data you must understand if your [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice)/SEO strategy is to make sense. And be repeatable. Because repeat strategies are the key to simplifying your marketing and easy up the challenges around acquiring new customers. In the world of **SEO**, we often discuss different content strategies that align with the buyer’s journey. The buyer’s journey travels along a predictable path that includes everything from searching for basic information/definitions, exploring what services are available to help and ultimately researching what to purchase. **In other words:** informational, navigational and transactional searches. As a business owner, you want to know where your **landing pages** and your blog articles fit into this predictable [customer journey](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients). It’s worth the time and effort to explore this because you will learn what your client’s unique buying profiles look like. ### Doing this work will help you understand your customers: - Are you selling to people in immediate need? AKA “roadside mechanic near me” - Are you selling to clients who are value shopping? AKA “5 star hairdresser near me” - Are you selling to people who are investigating and still figuring what they want/need to buy? AKA “does mindfulness help anxiety” - Are you selling to clients who try to fix things themselves before every buying anything? AKA “how to fix my instapot DIY” ## Creating Local Content That Works Once you know how your customer’s buying habits/style, you will have a sense for what they [need to read on your website](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) to aid them in the buying process. This can include everything from **local topics** that relate to the product you’re selling, to deeply informative content that teaches the reader what they require to feel prepared for their next step. ### Likely, this offers you a bounty of ideas for what to write about. So where should you begin? Start with the topics that align with your biggest goal first. #### If you need clients and immediate sales, write articles that answer a customer’s buying questions, such as: “What Signs Should I Watch For To Show My Hybrid Battery Is About To Die?” “Signs A Leaky Pipe Needs To Be Fixed Now Before It Ruptures & Cost Much More To Fix” #### If you want to help move clients out of thinking and into a decision, write local articles like these: XX Ways Hairdressers From (Insert your [business name](https://crownsvillemedia.com/mental-health-business-names) here) Get Reviews From Clients “XX Ways (Insert your business name here) Ensures Your Families Safety With Our 2022 COVID Policies” #### If you know your client needs data/information to clarify what services to buy (and why you’re the one to buy from), write articles like these: Can [Therapy Work](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices) If Your Spouse Is Unwilling To Go? “What To Expect From (Insert your business name here) When You Request A Roofing Estimate” Whatever the topics you choose, be sure to include internal links from each article to the single “next step” you want readers to take. This should ideally link to a **local landing page** that’s uniquely optimized for your city, state, zip code and the services sold. Over time, this simple strategy will elevate not only the articles in search, but the simple linking to your few [local landing pages will give Google](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) a clear picture of what matters to your business. **It says clearly:** we want traffic to go here. This is the opposite strategy of having hundreds (I’ve seen thousands) of duplicate pages each with a different city or zip code. That is old thinking and will hurt your site. Be smart when it comes to growing your **local search landing pages** buy [understanding that what Google](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) really cares about is the person using their search engine. They want to give the absolute best search experience to customers so they do everything possible to understand what the search customer is REALLY looking for so the customer continues to choose Google over other search options. The way to get ahead is by **creating unique content** that connects wisely to your customer’s buy habits. Then, link to your more **optimized local landing pages** so the right action steps can be taken. That’s how you win in **local search**, by creating a body of work that your customers use to flow through the buying journey and you stop stressing about your [marketing plans](https://crownsvillemedia.com/are-online-therapist-directories-worth-it)! Other related articles: [6 SEO KPIs That You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [New To Local SEO? Here’s What You Need To Know About NAP For Local Search](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy/) [The Benefits Of Link Building For Your Website](https://crownsvillemedia.com/benefits-of-link-building-for-seo) ***Have questions? Ask. You’re invited to [request a complimentary SEO audit of your website](https://crownsvillemedia.com/free-seo-audit-consultation) whenever you’re ready. Once we have your request, we’ll be in touch to discuss the results we find + how you can [grow your local SEO](https://crownsvillemedia.com/local-seo) wisely and efficiently.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Local SEO --- ### [Does Blogging Increase SEO?](https://crownsvillemedia.com/does-blogging-increase-seo) **Published:** February 28, 2022 **Author:** Melanie Gorman **Content:** This question around how blogging increases SEO has long been asked by marketers. And the truth is, when when you work with keywords and you blog on a regular basis it absolutely does. So, whether your goal is to reduce your advertising budget, or to build a library of resources for your clients, blogging plays a major role in smart SEO and branding today. According to [Statista’s Key Market Indicators (KMI)](https://www.statista.com/statistics/617136/digital-population-worldwide/), “As of January 2021 there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices.” [Specifically in the US](https://www.statista.com/statistics/325645/usa-number-of-internet-users/), the number of internet users in 2021 were estimated to be 302 million users with projected growth to 321 million by 2025. With more than 4 billion people online, the opportunity to attract and market to your ideal target audience has never been better. What makes this a *smart* strategy is the ease of blogging. Almost anyone can be taught to [write content that aligns with the needs](https://crownsvillemedia.com/seo-focused-listicles) of your target audience. In this way, blogging for SEO has a direct impact on your bottom line. By writing content that aligns with the pain points your clients have, you can leverage prospective [client’s time online](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) and build your brand at the same time. Not to mention, it will save you money. When you compare the difference between advertising costs and the cost of blogging, there are huge savings for most brands when their content [strategy works](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). It does require a plan. But, the plan onboard, businesses from plumbers to coaches to advocacy groups can reduce their dependency on advertising and drive targeted interest to their business. ## Here are the 5 critical ways blogging can increase your SEO plus help make the cost and work of running your business easier. ### SEO + Traffic To Your Website Search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo), or SEO, is incredibly helpful and even vital for marketers. When searching for services, products, and/or information, people often use search engines like Google. Optimizing is required not only for your web pages but also [blog posts](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) — this is the work that will make your website more visible. In simple terms, when people search for [services related to your business](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) through search engines, SEO will help them find you. If you are blogging regularly and your content is effectively optimized, there’s no need to buy traffic in the form of ads or email lists. The more blogs you publish, the more indexed pages you will have on your website, which means a higher probability of driving traffic to your website through organic search. ### Repurposing Blog Content For Social Media If reducing your marketing costs is important, this tip is a m-do. As mentioned in [HubSpot’s guide for creating a blog for your business](https://blog.hubspot.com/marketing/how-to-start-a-blog), one secondary benefit of writing blog posts is found when you repurpose blog content on social media. There are a ton of ways to do this, but one easy way is found after writing a great article and then taking single line quotes and making them into memes. This strategy means you don’t need to create separate content for [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), saving you money and time. ### Continual Results From SEO Optimized Content Unlike most [social media](https://crownsvillemedia.com/mental-health-hashtags) posts, a blog has a significantly longer lifespan online than almost anything other than websites. According to [IT company Mamsys](https://sprocketwebsites.com/Blog/how-long-does-content-last-and-how-frequently-should-you-post-on-social-media), blogs can drive traffic to your website for up to 2 years. [Social media](https://crownsvillemedia.com/social-media-inbound-marketing) posts do a fraction of this work, lasting somewhere between 18 minutes and 5 hours. The work to become popular on social media requires much more effort and requires posting regularly, sometimes even a couple of times per day. Quality, informative blog posts get traffic for days, weeks, months, or sometimes even years in the future. In our work, we have seen articles generate traffic from Google for years (not just 2 years as reported by Mamsys). If you do a search yourself, it’s not uncommon to see articles published in 2018/2019 still holding top spots on Google. The power in this kind of long-standing authority is one of the core goals in most [SEO projects and really only happens if your content](https://crownsvillemedia.com/content-creation-services) is of top value and authoritative. When you reach this top spot, you elevate your business to a new level in Google’s eyes and start commanding more of this kind of trust which helps future blogs to rank highly as well. ### Branding & Your Company’s Personality Defining and constantly evolving your company’s brand is one of the most valuable byproducts of a smart blogging strategy. Blogging creates an opportunity to not only design, but also boost your brand, by making it more interesting, relatable and timely. Your blog shows your personality and gives insight into your ethics, values and character. Whether you’re a [small business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide), or a large team, blogs showcase your insight into your client’s challenges and express why you are the ideal solution to their problems. Blogging in this way strengthens your personal connection with consumers. Strong connections mean more loyal customers, which results in stable business and better earnings! ### Organic Publicity For You & Your Expertise Finally, well-optimized [blog content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) is a traffic driver. Your articles direct traffic to your main website, which provides an opportunity for people to share your website and recommend your content to their colleagues, friends, and family. If you create engaging text consistently, there is a good chance that some of your content will go viral either in its long form (the article itself) or the shortened versions on social media. As you can imagine, going viral is a great way to grab the media’s attention. For example, this could lead to your inclusion in industry news articles, requests for quote(s) from other bloggers or industry experts or even requests for work. All of which means more interest, customers, trustworthiness, and eventually earnings. Overall, blogging has a huge advantage for [small businesses](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction), especially if a company is trying to save money on advertising and marketing. Starting on a smart blogging [strategy will help elevate your SEO](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). The overall answer to the question does blogging increase your SEO is an absolutely yes, when it’s done right. And the great thing is that it’s a lot simpler than it may seem. And NOW is the perfect time to start. **Related Content:** [High-intent Keywords For SEO](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) [How Often Should You Write New Blog Posts?](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) *If you’re either blogging now and not getting the [SEO results](https://crownsvillemedia.com/footer-seo) you desire, or you want to start blogging intelligently, we can help. [Request a free SEO consultation with our team](https://crownsvillemedia.com/free-seo-audit-consultation). We’ll audit your current blogs + make recommendations for the future so you [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that’s aligned with your customers and why they need your help! Reach out today!* ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [3 Reasons To Hire An SEO Consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) **Published:** May 31, 2022 **Author:** Melanie Gorman **Content:** Rumor has it that the only way to get traffic to your website site with SEO is by being on page one, position one. Is this what you believe to be true? The fact is, when you [compare mobile results to desktop results](https://www.platonik.co.uk/google-page-one-statistics/), the number of clicks for the very first result varies between 26-32%. That leaves a lot of clicks that happen past the first result. And as a [small business](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction), that means you have a shot, *at times a very good shot*, at getting your content noticed and clicked in search. So how can you get your website on the first few pages? SEO (search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo)) is the answer. [SEO strategies work](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) to seed your content on search engines and then grow to top placement over time. This is the work that leads to better engagement, visibility, and potential customers. In the classic funnel model, this falls in line with consumers gaining brand awareness, trust, and eventually a sale. Table of Contents [Toggle](#) - [SEO consultants are the ninjas of this world.](#SEO_consultants_are_the_ninjas_of_this_world) - [Here are 3 specific benefits you gain by hiring an SEO consultant:](#Here_are_3_specific_benefits_you_gain_by_hiring_an_SEO_consultant) ## SEO consultants are the ninjas of this world. Follow any SEO blog (two of my favorites are [MOZ](https://moz.com/blog) and [SEJ](https://www.searchenginejournal.com/category/content/)) and you will find some of the brightest minds trying to keep up with the ever-changing world of SEO. Everyone in this field reads constantly. They keep up with algorithm updates and Google changes. They know people who do white-hat (AKA best practices) and a few people who try to skip playing by the rules (which never works). They study the field daily because it’s ever-changing. So while other marketing professionals may know a lot about SEO, genuine [SEO consultants](https://crownsvillemedia.com/seo-consulting-services-maryland) are the only people who exclusively make their living helping people like you grow in search. They can only do their jobs by staying ahead of the forces in front of them, which is why their expertise is so valuable. If getting to the top of Google is your goal, it might be time to hire an SEO consultant. ## Here are 3 specific benefits you gain by hiring an SEO consultant: ### Expertise An SEO specialist has the knowledge and skills to utilize best-practices for a range of tasks from coding, to site structure optimization, to keyword research. This kind of expertise is what brings answers to your big SEO questions the fastest. #### Clients often ask me things like: Why is my site so slow? What should I blog about? How can I connect with people who want to buy instead of just read? How do I use keywords in my content? [Do I need links coming into my website](https://crownsvillemedia.com/benefits-of-link-building-for-seo)? How often [do I need to blog](https://crownsvillemedia.com/does-blogging-increase-seo)? Can I put this same article on different websites? An SEO consultant is able to sift through the various elements affecting your website to discover the best route to get you to page one. In addition to analyzing your website’s performance, your SEO consultant should help you determine what consumers are looking for in your sector, so you don’t waste time and energy on the wrong task. They should review your competitor’s strategies and suggest ways to rank higher than them. Expertise in the SEO world is a time-earned skill. Most consultants have encountered websites that are too tarnished by spam to be recoverable or brands that are in niches that will not grow because of competition. So of all the benefits of hiring an SEO consultant over doing it yourself, the one that stands out the most is wisdom. SEO specialists have an innate wisdom gained over years of projects and clients. This is the biggest time-saving benefit for you. And one you can’t gain from watching a YouTube video or listening to a friend tell you their [SEO strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy). ### Hire an SEO Consultant You Save Time Doing your own SEO is hugely time-consuming, especially if you are not an expert in SEO or marketing. In such a case, you might be spending too much time on something that won’t work, or can’t work, because of less obvious factors like your website’s speed or how Google ranks a particular keyword. SEO experts have experience (as mentioned), but they also have TOOLS. SEO tools are the backbone of any SEO project. Without them, you’re flying blind and guessing at things like competition, popularity of a keyword, and site speed. All of which play an immediate role in daily marketing tasks like writing a blog or refurbishing a landing page. The value gained in hiring an SEO consultant pays dividend quickly because you have time to focus on other pressing tasks while your strategy is being worked out for you. For [a busy small business owner](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide), this lifeline to answers around “how to best my competition” is truly valuable. ### Finally, When You Hire An SEO Consultant You Save Money In business, time is money. When you waste time trying to save a nickle here and there doing your own SEO, content, or [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice), you will feel it in the end. Many [clients share that once their websites](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) are SEO optimized, the ease of growing their site in search with a plan is a game-changer. Online presence and searchability are crucial for any business. Getting your SEO campaign running and growing must be a priority if you want to tackle the top of the funnel. Because here’s the truth, we can’t change human beings. People consult, and engage with companies they know. They buy from the ones they trust. An ineffective SEO campaign can waste time and money by failing to bring you to the right clients. Those same clients who a few months later go from the top of the funnel to the middle of the funnel, ready to consult and explore working with you. Wasted [SEO resources](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday) can cost your business more money than you could ever spend on hiring an expert. And as it was said before, SEO is an ever-evolving world. But, it has many rewards. The next time you do a Google search, pay attention to how old the content is on the first page. You’ll often find there are articles that are 5-7 years old still ranking on page one. So while it does take time to do SEO properly (it can take [3-6 months for your content to rank at all](https://ahrefs.com/blog/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages/)), the rewards often outlive that time by multiple factors when done correctly. Hiring an SEO consultant is a serious consideration, and one worth thinking about clearly. As you weigh the value out, remember that it’s the years of expertise, the tools, and the relationship with you that make the difference. **Related Content:** [SEO For Therapists](https://crownsvillemedia.com/seo-for-therapists) [How To Best Approach SEO Recovery](https://crownsvillemedia.com/how-to-best-approach-seo-recovery) [Why Does My Google Rank Keep Changing?](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing) ***If you would like to talk about your website, SEO strategy or have us take a look under your website’s hood, we would be happy to schedule a call. Our [SEO consultation process is complimentary](https://crownsvillemedia.com/free-seo-audit-consultation) so we can feel assured about the results if we choose to work together. [Please reach out when you’re ready](https://crownsvillemedia.com/contact-us).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Is Your SEO Strategy Working?: 6 Essential SEO KPIs That You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) **Published:** June 3, 2022 **Author:** Melanie Gorman **Content:** How will you know if your SEO strategy is successful if you’re not monitoring your SEO KPIs? Once you start implementing tracking tactics within your site, you will soon see the benefits of keeping a record of your actions. There are many different metrics to use when measuring SEO, and we’re going to fill you in on what they are. Let’s explore some of the most effective KPIs for [SEO that you can use for your business](https://crownsvillemedia.com/local-seo). Table of Contents [Toggle](#) - [What Is SEO?](#What_Is_SEO) - [\#1 Organic Visibility](#1_Organic_Visibility) - [\#2 Keyword Rankings](#2_Keyword_Rankings) - [\#3 Average Time on Page](#3_Average_Time_on_Page) - [\#4 Page Speed](#4_Page_Speed) - [\#5 Bounce Rate](#5_Bounce_Rate) - [\#6 Conversion Rates](#6_Conversion_Rates) - [SEO KPIs to Track](#SEO_KPIs_to_Track) ## What Is SEO? SEO, or [search engine optimization](https://crownsvillemedia.com/seo-consulting-services-maryland), is a strategy that helps you get a better ranking on search engine result pages (SERPs). It is a technique that enables you to improve your website’s ranking on search engine [result pages](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results). It is an approach to getting your website noticed online through [online marketing](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) channels like Google, Bing, Yahoo, and other search engines. SEO is a process of improving your website’s online presence to get better online visibility and rank for your website. To be on the top of search engines like Google, Yahoo, Bing, and others, you must follow proper SEO techniques. ## \#1 Organic Visibility This metric will show you your site’s visibility in Google search results. Though it is not a direct ranking factor, it significantly impacts how well your site ranks in search engines. To determine how well you rank for a particular keyword, [Google crawls the entire internet and compares pages](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) for that query. If a page is found for this query, then the page is considered relevant and will show up in the search results. To [rank well in Google](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing), you need to have an appropriate page found by the algorithm and a high-quality score. ### You can [measure the visibility of your site](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary/) in two ways: **Organic Traffic –** This is the number of visitors to your site from search results. The more organic traffic you get, the more likely your site will rank as a result. **Organic Visibility –** This metric will show you how the search engine spiders see your site. You can also view the number of times the algorithm crawls your site. The higher number of times your site is being crawled, the higher number of views your site is getting. ## \#2 Keyword Rankings With the expansion of online word-of-mouth and [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), you would want to ensure that your site appears in search results. You can track the number of keywords your site is ranking for. Google currently uses several signals to determine the pages associated with a specific keyword. From the total number of pages associated with a particular keyword, Google determines the relevant pages that will rank in the search results. You can track the number of keywords your site is ranking for. When a person types the keywords into the search bar of a specific browser, [Google will show a list of websites](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) related to these keywords. ## \#3 Average Time on Page This metric will show you how long visitors are viewing your site. The higher the bounce rate, the more likely it is that your site will get abandoned. A higher bounce rate means that your site takes longer to be viewed and that people are getting bored with reading it. To determine the average time on the page of your site, Google crawls your site and determines the times that the pages are being loaded. From this data, Google creates an average time on page metric. This is the average time that your site is being viewed. To ensure that your site loads quickly, you need to follow a few strategies. The first step is to optimize your images to be smaller in size, but are of high quality. The next step is to make sure that you have optimized your site for speed to load quickly. Lastly, use a page speed analysis tool to see where you might have some optimization issues. Then, you can move forward with removing any unnecessary code from your pages. ## \#4 Page Speed Google has been [penalizing slow-loading sites since 2018](https://www.cnet.com/tech/mobile/google-search-penalizes-websites-slow-on-phones/), so it’s critical that your site loads fast. Page speed will show you how Google perceives your site. You can also see the number of requests that are being made by your website. When the request is larger, then the site is perceived as slow. Many factors affect the speed of your site. Some of these factors are the type of content you provide, the number and types of files you have on your site, the server type, and more. There is also a different loading experience for people on their phones vs. their desktops. To understand your page speed overall, you must look at both. Finally, remember that Google favors mobile results and uses mobile page speed results as the leading indicator for a “slow” or “fast” site. ## \#5 Bounce Rate This is the percentage of people who click off your site from each page view. You would want your bounce rate to be as low as possible to increase the lifetime of your visitors. A high bounce rate usually means that your site is taking longer to be viewed or that your content is not addressing the reason someone came to your site. If you write about very common topics, boredom is another reason why people often bounce. You can view your site’s bounce rate by the number of times the page is being loaded. A lower bounce rate means fewer page views and that readers less likely to spend time on your site. ## \#6 Conversion Rates The last metric we’re going to detail that you should be tracking is the [conversion rate](https://www.investopedia.com/terms/c/conversion-rate.asp#:~:text=Conversion%20rates%20designate%20how%20much,by%20relative%20supply%20and%20demand.). This tells you the percentage of customers you have converted into paying customers. If your conversions are low that is an indicator that you need to rework your sales funnel to ensure you’re creating a well-rounded customer experience. The customer experience is more important to consumers than anything and can motivate them to become reoccurring customers of your brand. ## SEO KPIs to Track Your business needs to track several SEO KPIs to ensure future campaign success. These KPIs include organic traffic and page bounce rate. When you understand how your strategies are performing, you can adjust as needed. ***[Contact us](https://crownsvillemedia.com/contact-us) for all the SEO help you need.*** **Related Reading:** [3 Reasons To Hire An SEO Consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) [The Benefits Of Link Building For SEO](https://crownsvillemedia.com/benefits-of-link-building-for-seo) [How To Create Content For Local Landing Pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) [What Content Gap Analysis Can Teach You](https://crownsvillemedia.com/understanding-content-gap-analysis) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [How To Rebrand Yourself If Your Small Business Is Shifting Direction](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction) **Published:** June 9, 2022 **Author:** Melanie Gorman **Content:** When you’ve decided to take your small business in a new direction, rebranding is an essential component of the transformation. [Branding is the calling card for your company](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) – it’s the hook, recognition driver and tone setter for customer experience. If you’ve shifted the trajectory of your small business, it is vital to align your brand identity with this new direction. By doing so, you will provide your potential customers with a clear and consistent story and build trust in your business. This rebranding process doesn’t need to be expensive, time-consuming or complicated. By focusing on 5 key elements of rebranding your small business, you will ensure a smooth transition and set yourself up for future success. Let’s take a closer look at why rebranding matters and how to rebrand yourself. Table of Contents [Toggle](#) - [The importance of rebranding your evolving business](#The_importance_of_rebranding_your_evolving_business) - [5 components of a successful rebranding effort](#5_components_of_a_successful_rebranding_effort) ## The importance of rebranding your evolving business When you take your company in a new direction, you’re likely to want to grow your potential customer base, respond to a changing market, innovate new products or services, or explore new business goals or opportunities. How and why you are repositioning your [small business](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) will inform your rebranding plans. For example, cosmetic updates to refresh the look and feel of your cafe will involve a different type of rebranding than if you are expanding the cafe business to provide catering services. At the heart of any rebrand is the need to accurately reflect the new company direction while keeping your existing customers engaged and potential customers energized. No small feat, but it’s absolutely possible with the right approach and strategy. ## 5 components of a successful rebranding effort The following principles can be applied to any rebranding effort, regardless of scope or type of business you’re running. Use them as guidance when you’re considering how to rebrand yourself. ### \#1 Define your new marketing strategy A solid [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) is a key ingredient to the success of any company, large or small. When transitioning your business, you need to update your [marketing plans](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) to reflect your new goals and target audience. A clear understanding of your target audience or expanded customer base will dictate how you will market your business. Ask yourself: - Who are my customers? - What are the best ways of reaching and engaging with them? - How should I message them in order to convert leads into sales? - Could I take more advantage of digital [marketing platforms and social media](https://crownsvillemedia.com/mental-health-hashtags) resources? Use the answers to these questions to build out your new branding strategy. Think about your messaging, visual style and overall customer experience and channel these facets into a solid rebranding initiative. Branding is a critical tool for building awareness about your products, target audience and services. When your [small business](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) gets branding just right, you are more likely to bring potential customers to your door. Also remember to incorporate all the learning and experience you’ve gained up to this point. Rebranding doesn’t necessarily mean you need to start from scratch. Use what has worked in the past as long as it’s applicable, but be ready to shift gears and implement new tactics as needed. This is tricky stuff, so reach out to other small business owners for advice or [consider hiring a consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) to guide you through the process. ### \#2 Inventory and prioritize your assets for rebranding Create (or review) the list of all your collateral which will need to be updated. Printed materials like business cards, brochures, forms, signs, and branded swag may take some time to be reprinted. Digital materials, website content, SEO updates, email signatures, etc. will probably take less time once you have your new design ready. Work with a good designer or agency if you aren’t able to update your visual assets yourself. Put together a schedule so you can keep track of when everything will be ready. Ideally, you’ll want to launch all your rebranded assets at the same time. But if you need to roll them out in a staggered fashion, a prioritized list and schedule will keep you on track. ### \#3 Test and retest For most of us, it’s very tough to predict how well your new branding will resonate without some amount of testing. Before putting all your eggs in your rebranding basket, try to gain some insights to inform your decision making. You may be convinced your favorite logo design is the right one, only to have it fall flat after launch. Fortunately, there are resources available to test out your ideas before committing to a specific solution. Online businesses can use A/B testing to identify designs and messaging which are most effective. Market research can provide invaluable information. Online surveys like [SurveyMonkey ](https://www.surveymonkey.com/)are powerful tools for gathering input from your customers. Bottom line, don’t assume that you’ll nail your new [brand identity](https://crownsvillemedia.com/it-is-time-to-refresh-your-brand) on the first try. For best results, test, revise, and test again. ### \#4 Communicate with your customers Existing customers are your business’s greatest asset, so include them in the rebranding process. Be upfront about upcoming changes to help set their expectations accordingly. Keep things professional and positive as you communicate what changes they can expect and why you’re taking these steps. If possible, ask for feedback or input on your new direction and provide them with an opportunity to ask questions. Your customers will probably appreciate being part of the process if you can show the value your rebranding will bring. And remember to be careful not to inundate them with too many details or updates so they don’t get overwhelmed or lose faith in your work. By providing your customers with just the right amount of information at the right time, you can strategically emphasize how your small business’s new direction will benefit them. ### \#5 Plan your launch You’ve done all the heavy lifting and now it’s time to launch your rebranded business. Plan your launch carefully to make sure everything goes as smoothly as possible. Consider the impact the relaunch will have on your potential customers and company and how well you’re staffed to support it. For example, don’t roll out the rebrand right before Christmas if you’re running an online gift shop which sees increased traffic during the holiday season. It’s also a great idea to generate publicity around your rebrand to create excitement. Spread the word through [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), a press release, launch party, advertising or any other means which are appropriate for your company. This is the time to get creative and make a big splash. When undertaking a rebrand of your small business, it’s most important to focus on the key components of your business and to stay organized. Keep your eyes on the road ahead but don’t leave your existing customers behind. A well-planned and executed rebranding can help take your small business where you want it to go. If you’re ready to rebrand yourself or your small business and want support with the big picture, an [SEO consultation](https://crownsvillemedia.com/seo-consulting-services-maryland) will help you align with the [high intent keywords](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) and market opportunities. Considering these before you rebrand yourself will save you both time and money. **Related Content:** [A No-Nonsense Guide To Small Business Branding](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) [Why Backlinks Are Important To Your SEO Strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) > [SEO For Startups: A Comprehensive Plan For Your Business](https://crownsvillemedia.com/seo-for-startups) ***[Please reach out if you would like a complimentary consultation](https://crownsvillemedia.com/free-seo-audit-consultation) to explore all the possibilities in front of you.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [How to Best Approach SEO Recovery](https://crownsvillemedia.com/how-to-best-approach-seo-recovery) **Published:** June 16, 2022 **Author:** Melanie Gorman **Content:** SEO recovery is a topic many small business owners are reticent to undertake. But the truth is if your SEO rank is dropping because of a Google update or too much neglect, you need to take a look at it. SEO is an ongoing task for everyone As businesses grow and evolve, so too should the way they approach digital marketing. It’s normal for your site to show signs of age and that often means your website rank goes down. Everything from shifting trends to search engine changes can cause your SEO to drop. Do yourself a favor and address it. The sooner you do, the sooner your SEO will recover. As a solution, SEO recovery can help if you’ve gotten in trouble with Google or if your SEO rank is dropping because of normal attrition. Both require different “fixes” but the ideas below will help you get a handle on what to do next. Table of Contents [Toggle](#) - [If you’re struggling with your organic search visibility, here is a guide on how you can best approach SEO recovery.](#If_youre_struggling_with_your_organic_search_visibility_here_is_a_guide_on_how_you_can_best_approach_SEO_recovery) - [SEO Recovery: Best Approaches to Take](#SEO_Recovery_Best_Approaches_to_Take) ## If you’re struggling with your organic search visibility, here is a guide on how you can best approach SEO recovery. ### Step 1: Assess where you currently are As you begin your SEO recovery process, it’s vital to assess where your current website stands in terms of search engine visibility. If your [Google ranking has dropped](https://crownsvillemedia.com/seo-recovery), this is one sign that something deeper may be going on. While it might be challenging to pinpoint what precisely an organic search result looks like due to the sheer volume of traffic your site receives, you can use tools such as SEMRush to get a rough estimate (or [request a complimentary SEO audit of your site and we provide this free of charge to you](https://crownsvillemedia.com/free-seo-audit-consultation)). Although it’s essential to start with an analysis of where you currently stand, keep in mind that the goal of SEO recovery is to get your site back to its former glory. Therefore, it’s also important to consider where you want to be in the long run. ### Step 2: Assess your current needs and goals As you assess the depth of your SEO challenges, it’s also essential to assess where you want to be with your SEO and Google traffic. Ask yourself, what are your organic SEO needs and goals? Perhaps you want to start seeing more visitors to your site. Or you want to expand your backlink profile? While it might be tempting to go all-out and amp up your marketing budget that might not be the best way to start your SEO recovery process. Instead, consider a budget-friendly approach by increasing the number of places your website is promoted. For example, you could consider adding more citations to your blog posts and guest posting on other websites. As you assess your current needs and goals, keep in mind that there is often a link between the two. If you want to see more traffic and boost your site’s ranking, you’ll need to prioritize your online presence and that’s where blog posts often come in. ### Step 3: Establish what you’re looking for When it comes to organic SEO, you need to address any spammy content on your site. If Google sees your site as spammy or offering only “thin content”, it will harm your SEO ranking overtime. On the other hand, if it’s spam-free, you are insulating your website from penalties and inviting more traffic to your site. To find that “sweet spot,” you’ll want to establish what you’re looking for in terms of ranking. What is the ranking that you’re shooting for? What are the goals and needs of your brand? This is a great topic to [share with your SEO consultant](https://crownsvillemedia.com/seo-consulting-services-maryland) so they can support you in a [content strategy](https://crownsvillemedia.com/content-creation-services) to meet your goals. ### Step 4: Define your strategy and set goals Once you’ve established your needs and goals, it’s time to set a strategy to meet your goals. This will help you determine the best possible SEO recovery course of action. Why do we suggest starting with a strategy? While you may want to go all-out and amp up your content [marketing budget](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice), it could be better to take a budget-friendly approach by adding more citations to your blog posts and/or guest posting on other websites. Setting up your strategy to reach your goals will give you a greater sense of confidence that your SEO recovery is on the right track. ### Step 5: Outline your Google Ad and content strategies Now that you’ve established your strategy and set your goals, it’s time to outline your [Google Ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) and content strategies. This will help you determine what type of content you should produce so that it’s [optimized for SEO](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results). If you’re looking for more traffic, there are a couple of ways to do so. Ideally, you want to start (or increase) your blogging efforts on topics relevant to your target audience. You also want to consider guest posting on other websites to increase the number of links back to your website. Creating a backlink strategy is one of those “game changer” strategies because when highly valued sites link to your own site, it’s the social proof you need to tell the world you are at the top of your game. With a guest post, you could focus on providing value and helping other websites improve their SEO in exchange for a link back to your site. This is a great way to extend your SEO wings and grow your reach. ### Step 6: Reach out to local businesses to support their SEO One of the best ways to extend your search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) wings and boost your organic visibility is to reach out to local businesses. In many cases, local businesses are highly interested in being featured on your website, which can be a [local SEO win](https://crownsvillemedia.com/local-seo) for everyone. In this strategy, you [write blogs](https://crownsvillemedia.com/write-blogs-faster) that discuss local businesses on your site. Inside those blogs, you add a link to the local business to share how readers can find/interact with them. After publishing your article, you then share the article with that local site to spread the word. In exchange, they share the content on their [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) linking back to your site to read the article. It’s a win-win loop. Not only will these local businesses help boost your organic visibility and traffic, but you could also earn some new clients along the way. ### Step 7: Optimize your site with Schema Markup & HTML tags If you want to boost your website’s [Google rankings](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing), it’s crucial to take advantage of all of Google’s different features. [Schema Markup](https://www.searchenginejournal.com/technical-seo/schema/) is a way of adding micro data to your pages to better qualify for Google what the page is all about. Schema Markup tags define and describe your content, but they can also be used to define the type of product you’re selling. This can help improve your ranking and boost your organic visibility, but it’s essential to ensure that you’re doing it correctly. There are many opportunities for businesses of all varieties to take advantage of Scheme Markup and tools like Yoast make it simpler to do than ever before. The other way is through additional HTML tags on your site. These are content features that allow you to add custom information to your pages, and they’re incredibly easy to use. In most cases, it only takes a few seconds to add these tags, and they can serve several different purposes. One of the best things about adding HTML tags is that it’s completely free. The only downside to this is that it can take a bit of time to see its effect. ## SEO Recovery: Best Approaches to Take The bottom line is that if you have noticed your SEO ranking drop, you should enter a phase of SEO recovery. We’ve provided some steps above to help you do so, but the best thing to do is work with a company that understands the ins and outs of SEO for your business. **Related content:** [7 Questions To Ask An SEO Agency Before You Hire Them](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them/) [3 Reasons To Hire An SEO Consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) [Understanding SEO Recovery](https://crownsvillemedia.com/seo-recovery) ***If you would like to talk about your website, SEO recovery, strategy or have us take a look under your website’s hood, we would be happy to schedule a call. Our [SEO consultation process is complimentary](https://crownsvillemedia.com/free-seo-audit-consultation) so we can feel assured about the results if we choose to work together. [Please reach out when you’re ready](https://crownsvillemedia.com/contact-us).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [7 Important Questions To Ask SEO Agency Before Hiring One](https://crownsvillemedia.com/questions-to-ask-seo-agency-before-you-hire-them) **Published:** July 11, 2022 **Author:** Melanie Gorman **Content:** There are over [40,000 SEO agencies](https://bluegiftdigital.com/how-many-seo-companies-are-there/) in the world. You have many options to choose from when selecting an SEO agency, so the big question is how should you vet them. As an SEO agency, we have some inside scoop on the answer. To help you, we sorted through all of the questions we’re asked by prospective clients during the discovery process, and seven specific areas stood out. Table of Contents [Toggle](#) - [Here Are The Top 7 Questions To Ask An SEO Agency Before Saying Yes ](#Here_Are_The_Top_7_Questions_To_Ask_An_SEO_Agency_Before_Saying_Yes) - [The Importance of Having Questions to Ask an SEO Consultant](#The_Importance_of_Having_Questions_to_Ask_an_SEO_Consultant) - [Get Started With Crownsville Media Today ](#Get_Started_With_Crownsville_Media_Today) ## Here Are The Top 7 Questions To Ask An SEO Agency Before Saying Yes ### 1. How Will You Improve SEO Rankings? To avoid making costly mistakes, ask your SEO agency directly what their strategy is to improve your [site rankings](https://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html) before you hire them. Are the experts in digital marketing? Do they offer an [SEO audit](https://crownsvillemedia.com/free-seo-audit-consultation) to explore your domain authority, google ranking, internal linking, meta descriptions, page speed and other technical SEO as a part of their SEO strategy? Ideally, you want to explore the company’s reputation. Do they have case studies or other client testimonials to demonstrate their expertise? Do they have any specific skill sets that will amplify your SEO goals. And most importantly, do they have the [team you need to meet](https://crownsvillemedia.com/team) the specific needs of your website? ![Seo ranking](https://crownsvillemedia.com/wp-content/uploads/2023/11/improve-SEO-rankings-1024x628.webp)### 2. How Does the Billing Work? There are many different types of SEO agencies out there, and not all of them charge clients for services in the same way. Some agencies will charge by the hour while others will charge a flat fee. When it comes to fees, some SEO agencies are more expensive than others. This is because their rates tend to vary depending on their experience, expertise, and location. When looking for an agency, it is important to find one that fits your budget and has a track record of success in the industry. It’s also important to explore how they charge you and if there’s room for payments, monthly retainers or if services are paid up front. Depending on your comfort level, ask questions to determine if their billing is a good fit for your business or not. ### 3. How Many Website Pages Will Be Optimized? When you are hiring an SEO agency, it is important to ask them how many website pages will be optimized. This will help you figure out the cost of the service and also what type of results you can expect from the work. In general, SEO agencies offer a variety of services. Some of those services include keyword research, on-page optimization, [backlink building, link building](https://crownsvillemedia.com/benefits-of-link-building-for-seo), and content creation. Optimizing webpages or [landing pages is often very different from creating quality conten](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages)t in the form of articles or blogs. Blogs are the backbone of most SEO strategies unless [Google ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) or other social media advertising is driving traffic to the website. It’s important, as you explore questions to ask your SEO agenc,y that you get clear on how you plan to grow the traffic to your website. If blogging is a part of the SEO plan, then you need an SEO agency that specializes in creating content or minimally advising you on what articles to write. ### 4. How is Success Measured? Getting to the bottom line, it’s important to ask an SEO agency what [success metrics](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) they use before hiring them. If you don’t know what your business goals are, then it is difficult to measure the success of the work done by an SEO agency. One of the most effective ways to measure the success of a search [engine optimization](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) campaign is by measuring how many people visit your website. Another way is to determine how many people click on your ads. Google Analytics and Google Search Console are tools you want to use to understand how traffic is being driven to your website. This KPI is critical to knowing if your dollars spent are working for you or being wasted. An understanding of the success metrics will help you decide whether or not you are getting value for your money. ### 5. Does the SEO Agency or Assigned SEO Consultant Have Experience in Your Specific Industry? It is important to ask an SEO agency if they have experience in your industry or with your target audience before hiring them. This will help you to make sure that the company is competent enough to handle your niche and deliver the results you want. It will also help you avoid expensive mistakes and potentially losing money. That said, SEO agencies often have skills that can be easily translated across various websites and industries. In this area, you want to think about higher-level specifics. Consider something like e-commerce. If you’re selling products or services on your website, someone with e-commerce experience understands the world of internet payments, recurring billing, and reporting so you can track sales. If you want a robust blog, someone with [SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) content creation experience will be able to help if you’re building brand reputation on your website or creating a library of published work. That is often helpful for services businesses that want to create courses, write books or find speaking engagements. Your niche is important, and the question to ask your SEO agency is what experience do they have with the results you want to achieve? Have they ever worked with someone like you? What is the closest client match that aligns with your work or what you want to do/achieve? The answers to these questions will get you closer to choosing a specific agency or deciding to pass on them. ### 6. Within the SEO Strategy WHO is Doing the Work? This is where the rubber meets the road. As you explore the [SEO strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy), you have to explore how the work will be completed. Will the give you a plan or roadmap to work from? Is it “done for you” or is it “do it yourself”? How are you coached, supported or led through the SEO process? What role do you have to play and what will they do? And what is the cost for all of it? Understanding the roles and who is doing the work is critical to ensure that your [SEO strategy](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) gets executed. I am often asked by clients to write blog titles and sometimes even write copy for them. I’m very happy to do this and it’s a faster process for busy clients or people who simply hate writing. In the bucket of SEO questions, exploring who is actually doing the work is one of the more critical questions to clarify for your sake and your agency. ![Seo content](https://crownsvillemedia.com/wp-content/uploads/2023/11/seo-content-1024x683.jpg)### 7. What Tools Do You Use? All SEO agencies use tools. And, not all SEO tools are created equal. The truth is, we can’t reach our goals without them. Asking what tools your agency uses will help you understand what kind of strategies they use and how they work. Free tools like [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) are readily available and classes on how to master GA are all over online. More specialized tools like [Semrush](https://www.semrush.com) or [Ahrefs](https://ahrefs.com/) imply a higher level of training and sophistication on the part of the SEO consultant. Although, the proof is always in the pudding. The other piece of the “tools” puzzle is about cost. Most tools are paid for by the SEO company and you, as the client, won’t have direct access to them unless it’s part of your arrangement. When we take on SEO clients, we often ask how much they want to learn how to do SEO on their own vs. having us do it for them. When a client wants to learn how to manage their own website, learning the tools is a part of the job. ## The Importance of Having Questions to Ask an SEO Consultant The reality is to save on your costs, you really should do your research before hiring any SEO consultant. The importance of asking these questions before you hire an SEO consultant is that by doing so, you will be more likely to find the right person for the job. If they are not able to answer your questions or give you honest answers, then it’s best to look elsewhere. ## Get Started With Crownsville Media Today This article covered the importance of having 7 key questions to ask an SEO consultant. We hope you have a better understanding of how vital it is that you vet potential agencies before hiring one. If you are ready to get started, Crownsville Media can help! Our team of SEO consultants is available to help businesses just like yours achieve their SEO goals. In fact, here are the [top 3 reasons to hire an SEO Consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant). We’re prepared to help answer any SEO questions you may have while guiding you throughout the campaign. ***Are you ready to explore your SEO needs? We’re happy to talk over the questions we outlined above and more. [Contact us today](https://crownsvillemedia.com/contact-us) for a consult and get started with [SEO services](https://crownsvillemedia.com/seo-consulting-services-maryland).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Why Does My Google Rank Keep Changing?](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing) **Published:** August 3, 2022 **Author:** Melanie Gorman **Content:** Looking at your Google rank report and knowing your website no longer appears at the top of search queries can be nerve-wracking. Especially when you’ve worked so hard to achieve good SEO results! As a small business owner, if you’re committed to your SEO strategy, you know that SERP fluctuations are a reality you have to deal with. If your goal is to create more awareness for your brand by being on top of the SERPs, then attending to sudden drops in ranking is important. Google SERP updates are due to many factors and some of them are outside of your control. So before you panic, know that changes may also resolve on their own. A wise [business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) will take changes in stride and watch Google’s announcements. You can [learn from Google itself](https://developers.google.com/search/blog#google-search-core-updates-ranking-changes-and-algorithm-updates) when an update was rolled out. This can include a broad core algorithm update that affects everyone or shifts in their [core algorithm](https://www.searchenginejournal.com/google-algorithm-history/) that are aligned with a specific industry that may, or may not, affect your business. Think of an update that’s only for travel sites or one that affects all e-commerce sites. These updates should be looked at differently depending on your specific business. There are usually a few major updates each year on average, with several big updates in the past like the Google Panda update or Penguin update causing deep adjustments in how pages show in search. The truth is, other than optimizing your content to follow best practices, there’s very little you can do to prevent your results from moving up and down in search, so you want to keep up with the basics so you’re not caught off guard. Table of Contents [Toggle](#) - [How It Works & Why Your Google Rank Keeps Changing](#How_It_Works_Why_Your_Google_Rank_Keeps_Changing) - [One Thing To Keep In Mind About Your Google Ranking](#One_Thing_To_Keep_In_Mind_About_Your_Google_Ranking) - [Below are other common reasons why your Google rankings have dropped and advice to fix the problem. ](#Below_are_other_common_reasons_why_your_Google_rankings_have_dropped_and_advice_to_fix_the_problem) - [Need Help?](#Need_Help) ## **How It Works & Why Your Google Rank Keeps Changing** Google Search is updated thousands of times a year to enhance customer experience and better improve search results. The search engine’s goal is to ensure it delivers the right information people look for online. Because of this, they implement automated systems that help decrease irrelevant search results. At the same time, Google’s search engine also offers a wide range of content selection in their search results to help website owners get discovered. Every search query offers a variety of options including video, image, articles, websites, news and more. When Google shows an option for a consumer to click on, this “impression” tells Google information about your page and how well it aligns with a specific search query. If a person who saw this “impression” then “clicks” on your content, this tells Google even more about the connection between the search query and the consumer’s behavior. Both of these actions are part of the “user experience” that’s evaluated by Google to decide if your content is a good match for the query. You can take advantage of how Google evaluates the match between your content and the user’s experience by following reports like Search Console to monitor the match between your impressions and clicks. It’s also very helpful to optimize keywords or phrases that match what your potential customers use when they search for products or services online. ## **One Thing To Keep In Mind About Your Google Ranking** Rankings are not permanent. If you get a good ranking, make sure that you only implement SEO best practices to keep that ranking. Also, make sure the technical side of your website is working. Otherwise, the errors could also affect your ranking. Speed updates have been quite a big deal over the past few years. You can always review your site’s speed by using [Google’s PageSpeed tester](https://pagespeed.web.dev/) or [GTmetrix](https://gtmetrix.com/) is another favorite most SEO professionals use. Additionally, Google loves fresh updates. If your website is outdated, loads super slowly, or is not secure with a security certificate, you should expect a drop in your ranking. The rule of thumb is to stay up-to-date and watch for changes in the algorithm and make adjustments as necessary. ## **Below are other common reasons why your Google rankings have dropped and advice to fix the problem.** ### **If Your Google Ranking Dropped Dramatically, Make Sure You’re Not Blacklisted** Yes, this is a real thing. Google’s blacklist is a dynamic list of sites that have been flagged as being unsafe for people to visit. This can be because the site itself is infected with malware or other spam inflicting software. Your site could have been hacked and is being used to infect other sites with nefarious code. In cases like this, Google will remove sites from their indexing and your google ranking will dramatically drop. #### **If you’re worried this has happened, your first warning sign is an image like this when you visit your website:** ![Google rank change](https://crownsvillemedia.com/wp-content/uploads/2022/09/google-rank-change-1024x589.webp)Seeing this warning sign, [you can confirm your site as blacklisted using this free blacklisting tool](https://mxtoolbox.com/blacklists.aspx). Upon confirmation, you should contact your hosting company right away to confirm it from their end. Once you know you’re site has been blacklisted, you can explore steps to restore the site. Just remember, the site was hacked for a reason. There is either a vulnerability or another set of issues that allowed hackers to get into the site. You need to fix this. If not, the seedy hackers will return and can easily do it again. Reach out if you need advice about how to tackle this kind of challenge. That said, most ranking drops are less serious and fall into one or a combination of issues listed below. ### **Black Hat SEO Can Affect Rankings** Black hat SEO strategies are usually hacks or fixes that are not aligned with Google’s [SEO best practices.](https://ahrefs.com/blog/seo-best-practices/) Tactics like this can cause your ranking to suddenly drop and can be hard to recover from. Black hat SEO can include cloaking, keyword stuffing and using private link networks. If your rankings suddenly dropped, it could be due to this practice. Unfortunately, it will be difficult to redeem your website when you get caught using black hat [SEO practices](https://crownsvillemedia.com/seo-for-therapists-online-practice). To avoid this problem, only use strategies that work and avoid those that can get you penalized. ### **Page Speed** Speed, as mentioned, is one of the biggest culprits why your rank changed. User experience is part of Google’s algorithm and slow speed can affect user experience. The only way to address the problem is by working on your website speed. To remedy the problem, test your website speed performance first to help you determine your next steps. If possible, consider hiring an SEO professional to help you and certainly, [reach out to us](https://crownsvillemedia.com/contact-us) if you need support for this issue. ### **Broken or Lost Links** Lost links could also be the culprit why your ranking suddenly dropped. SEO tools can help you check for lost links so you can work with the websites that removed your links to get them reinstated. Linking is one of the hardest parts of an [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). But, when you do it correctly, overtime it establishes your website as an authority in your field. This is one of the parts of SEO you do not want to avoid, even if it’s difficult and takes time to accomplish. If you have questions about [link building](https://crownsvillemedia.com/benefits-of-link-building-for-seo), please reach out to our team for help. ### **Competitors** Never underestimate your competition. If your competitors have a better [SEO strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy), they can outrank you quickly. If you have dropped a few positions, consider [doing a GAP analysis](https://crownsvillemedia.com/understanding-content-gap-analysis) to investigate your competitors and why your rank changed. Check the SERP history to see how the ranks have changed. Chaotic changes in the rankings are usually due to small algorithm tweaks. When this happens, don’t worry as it will likely resolve itself. But if the changes stay overtime, you were likely outranked by your competition and this requires further investigation. Look to see what updates have been made to your competitors website, new content, updated headers, and new content offerings that give a more robust offering to their website. Ranking signals like “time on page” or general user experience are harder to see without paid SEO tools, but that’s something your [SEO consultant](https://crownsvillemedia.com/seo-consulting-services-maryland) can do for you. Remember, you’re not the only one that wants to be on the first page of the search engine results pages. Your competitors are also refining their [SEO strategies](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) to get to the top. Do the same if you don’t want changes to your rankings. ### **Site Changes** Did you recently [redesign your website](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) or change the hosting plan? This could also affect your SEO performance and lower your rankings. Google Search Console is free and can give you insights into this question. Look for an increase in warnings or errors. Find out if errors occurred right after you did the website change, as that’s likely the reason why you suddenly dropped rankings. ## **Need Help?** If your Google ranking has dropped, any one of the issues above (or a combination of them) could be the cause. If you need help with your website, we’re here to support you. [SEO recovery](https://crownsvillemedia.com/seo-recovery) isn’t easy, but an SEO expert can diagnose what’s underneath your issues and suggest how to fix the issues. **Related Content:** [SEO Strategies That Encourage Clients To Look For You](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) > [SEO For Startups: A Comprehensive Plan For Your Business](https://crownsvillemedia.com/seo-for-startups) ***Don’t hesitate to contact professionals who can help. We can help you analyze and refine your SEO strategy to ensure you get the best and stay on top of the search engine results pages. [Contact us today](https://crownsvillemedia.com/contact-us) for a complimentary consultation that includes a review of your Google ranking and what’s likely behind your drop in traffic.*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [The Connection Between SEO and Social Media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) **Published:** September 1, 2022 **Author:** Melanie Gorman **Content:** So you want to improve your SEO and your social media ranking? That’s a logical wish if you’re like [67% of businesses](https://www.prnewswire.com/news-releases/small-businesses-value-social-media-over-all-other-digital-marketing-channels-301505849.html) who use social media marketing and nearly half now use SEO to market their services. However the truth is, few businesses understand the relationship between SEO and social media well enough to use them together. This article will give you the leg up you need to make more informed decisions about your [social media channels and your content marketing](https://crownsvillemedia.com/mental-health-hashtags). So let’s dive into the world of SEO and social media, how they affect each other, and how to integrate the two for better results! Table of Contents [Toggle](#) - [How Social Media Affects SEO](#How_Social_Media_Affects_SEO) - [So Why Does Google Ignore Social Media?](#So_Why_Does_Google_Ignore_Social_Media) - [Integrating SEO and Social Media Effectively](#Integrating_SEO_and_Social_Media_Effectively) - [Start Your Strategy Today](#Start_Your_Strategy_Today) ## How Social Media Affects SEO Let’s break down a few common misconceptions about how social media affects SEO. On the “not so positive” end, it is true that links from social media do not count as backlinks from other sites. As important as backlinks are to your SEO strategy, you want to be clear that inbound links from Facebook and other social sites do not count as backlinks. Further, it’s questionable at best if there is a direct impact on your page or domain authority. This question has been hotly debated by SEO professionals for years. exploring the merits of “social signals as a ranking factor”: ***“***[***Google Values Social Signals (Indirectly)”***](https://www.seohermit.com/articles/how-social-signals-help-seo/) August 27, 2022 [***“Social media isn’t a ranking factor”***](https://www.searchenginejournal.com/social-media-seo/196185/) June 29, 2021 Way back to Matt Cutts himself on December 18, 2010 Follow any #SEO person on Twitter and you’ll see the discussions erupt. Where we land on the topic is this: it’s highly unlikely that on their own, links from social sites and high social ranking are the missing link in your [SEO strategy](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success). But that said, it does help in other ways that support the value of your [SEO and your business](https://crownsvillemedia.com/local-seo) as a whole. First, I want you to remember that social media is meant to be social. People who use social media sites as merely a megaphone to blast out their latest opinion or their new deal have lost the point of why social networks exist in the first place: for connection and community. The biggest gift of a well-designed social strategy is that it gives you an organic audience who are genuinely interested in your message. From there, many SEO-related signals can grow. ### At the highest level, social media channels can help: - **Search engines find/discover and then crawl your site.** It’s true that inbound links from multiple (many) domains is an [important piece in a well-developed SEO strategy](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy). Just remember to watch the inbound links and manage any spammy or troublesome links quickly so it doesn’t affect your ranking. - **Build traffic to your website.** Readers who see your content on a social site and want to read it will click over. This is a golden opportunity to draw free traffic to your website and should be a no-brainer. - **Finally, you can leverage social media to increase exposure to your SEO content.** With the right audience, it’s easy to align both your SEO content strategy with your social strategy. The goal is to build a community of people who want your message and then, give them content they want to read. This is at the heart of Google’s latest update ([August 2022 – the Helpful Content Update](https://searchengineland.com/google-releases-august-2022-helpful-content-update-387291)). I’ve been calling this the “be a good human as you [create content”](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) update, because that’s what it’s all about. By aligning your content strategy and social media engagement in this way, it’s easier to find the right readers to share your content. And this will give you a boost in traffic in both the short and long term. ## So Why Does Google Ignore Social Media? Google crawls every page on the web that it can find, and that’s no exaggeration. Google has indexed [hundreds of billions](https://www.google.com/search/howsearchworks/how-search-works/organizing-information/) of web pages to date, and that includes social media pages. So, if they index social sites, why do they ignore social signals? Partly, it’s because anyone can create links on social media. There’s nothing stopping you from creating 100 Facebook accounts and linking to your website, or paying others to do so. For that reason, Google does not use social signals as direct ranking factors. Also, social shares happen too frequently for Google to keep up. They crawl through certain pages every day, every two weeks, or every year, depending on the traffic. Social shares can happen at any time, so it wouldn’t be a fair measure to use in their search algorithm for many reasons. If SEO and social media relationships are core to your business, here’s how you can improve them. ## Integrating SEO and Social Media Effectively Remember that social media and SEO can have a mutually beneficial relationship, even if they don’t directly impact one another. Here’s what you can do for the best results between the two strategies. ### **Improve your website** Your website acts as the foundation of your entire digital [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice). Not only is it the home base for your SEO efforts, but it’s where you direct traffic from your emails, ads, and social media campaigns. Everything you do to optimize your website now will pay dividends for your SEO and social media strategy later. Most importantly, you should focus on mobile optimization, fast loading times, UX/UI design (aka user experience), and general [SEO best practices](https://crownsvillemedia.com/seo-for-therapists-online-practice) like image optimization and proper tagging. Improving your website with attention to these specific details will go a long way toward improving user engagement and conversion rates. ### **Share new content** Content, whether long or short-form articles, memes, videos or podcasts all count in the realm of what you can share on social media. Getting creative and strategic about your content calendar, holidays and other notable calendar-events you want to participate in, as well as knowing what news you want to speak about, is important. You don’t have to share everything you create, but having a plan to share new, updated and timely content goes a long way on social media. Because think about it, on our social sites we’re in the moment. How often, other than Facebook Memories, do you go back in time to read old content? Not very often. We read what’s fresh on social media. Don’t feel compelled to share everything you write, unless it’s relevant to your community. And if you struggle with creative ideas for images or videos, remember new blogs will help fill the gap with the added bonus of when that same content is SEO’ed correctly, it will help drive traffic from Google, Bing and other search platforms. ### **Add social buttons to your blog** This is one of the easiest steps on this list. It ensures that if someone is compelled to share your blog posts, they can do it with a quick click of a button. Additionally, overtime you can teach your social audience that you blog regularly. From those new blogs, it’s smart to link to your most popular or important posts so new traffic is alerted to the other goodies you have on your site. This easy add-on can be a game changer especially if you write about newsy, trending or timely content. ### **Get professional help** Finally, the best thing you can do to boost your social media and SEO efforts is to contact the professionals. SEO and social media are both time-consuming strategies that take a while to yield results. If you’re not 100% sure of what you’re doing, or if you don’t have the time to commit to your strategy, then you’ll be left playing a guessing game. If you want the fastest possible results for your strategies, hire [professional SEO content services](https://crownsvillemedia.com/content-creation-services), especially ones that offer an SEO and social media package. These will help you build a proper strategy that yields long-lasting, organic results. We work with clients who often want to do more with their articles, so instead of writing everything from scratch, [we repurpose blog articles into posts on places like Instagram](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram/). There are lots of ways to reduce your workload and get more done. ## Start Your Strategy Today So, does social media help SEO? Yes. But now you know it’s not in the plug-and-play way people expect or wish it did. It takes effort and strategy to make your strategy hum. That said, SEO and social media are like peanut butter and chocolate; great on their own, but better together. With the right help, you will see results that last for years. **Related content:** [Why Social Media Is An Important Part Of Inbound Marketing?](https://crownsvillemedia.com/social-media-inbound-marketing) [SEO Plan For Startups](https://crownsvillemedia.com/seo-for-startups) [Does Blogging Increase SEO?](https://crownsvillemedia.com/does-blogging-increase-seo) [How Often Should I Post New Blogs?](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) ***Stay up to date with our latest digital marketing tips for your business, and check out*** [***our SEO services***](https://crownsvillemedia.com/free-seo-audit-consultation) ***for more information!*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Social Media Marketing --- ### [Why Backlinks Are Important To Your SEO Strategy](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) **Published:** September 26, 2022 **Author:** Melanie Gorman **Content:** In the whole universe of SEO tasks, backlinks are part of a small list of super critical SEO tasks that make a huge impact on your traffic and your business. In the same way we look for social proof from reviews to validate a product or service, backlinks are the linkable proof the internet uses to judge and evaluate your content. If the world trusts you enough to give you a backlink to your article or website, it’s akin to a positive review. Search engines are more likely to pay attention to you once you gain the attention and up-vote of other websites. This is the [importance of backlinks to your SEO strategy](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy). Think of it like this, when you’re looking for a new business to work with, do you just choose the first one you come across? Most likely not. You want to see what others have said about them before making a decision. The same can be said for Google and other search engines when they’re looking for new websites to add to their results. Backlinks on your site give that validation to the sites you link to. And in return, you want to acquire or earn backinks from other sites. Linking to your site tells search engines that your website is a credible source of information and that other websites are vouching for you. This will help improve your ranking on search engine results pages (SERPs), making it a higher likelihood that people will find your website when they are searching for the type of content or products you offer. Table of Contents [Toggle](#) - [What are Backlinks?](#What_are_Backlinks) - [How Do Backlinks Help SEO?](#How_Do_Backlinks_Help_SEO) - [What Are the Different Types of Backlinks?](#What_Are_the_Different_Types_of_Backlinks) - [What Are the Benefits of Backlinks?](#What_Are_the_Benefits_of_Backlinks) - [This is why Backlinks are Important](#This_is_why_Backlinks_are_Important) ## What are Backlinks? A [backlink is a link from one website](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) to another. Search engines use these as a way to measure the popularity and importance of websites. If a website has a lot of backlinks, it means that people are talking about it and think it is important. The higher the domain authority and quality content that links to your site, the better. This is one factor that search engines take into account when determining your search engine ranking and where to place your page on SERPs. ## How Do Backlinks Help SEO? There are two main ways that [backlinks improve SEO](https://crownsvillemedia.com/benefits-of-link-building-for-seo). The first is that they direct traffic to your website from other places on the internet. This can be useful if someone includes a link to your website in their blog post, you guest post on a website or if you’re mentioned in an article. The second way backlinks help improve SEO is by indicating to search engines that your website is popular and important. As we mentioned, search engines use backlinks as a way to measure the popularity of websites. This vote of confidence tells Google a message about your content that can’t be conveyed in words. That’s the beauty of it; it’s a non-biased measure that doesn’t take opinions into the evaluation which is why it’s so trusted. Assuming the quality of the backlinks and the domain authority of the websites linking into your site are good, the more backlinks a website has, the more likely it is to rank highly in SERPs. This is because search engines view websites with lots of backlinks as being more relevant and important than those without as many backlinks. This is one reason why it’s so important to include backlinks in your [SEO strategy](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). ## What Are the Different Types of Backlinks? There are three main types of backlinks: dofollow, nofollow, and reciprocal. You can read more about [dofollow and nofollow links in this article](https://crownsvillemedia.com/what-is-a-dofollow-vs-nofollow-link-and-does-it-matter-for-your-seo/), but the main points are detailed below for you. ### Dofollow backlinks are the most valuable type of backlink. These are the links that pass along [link juice](https://www.woorank.com/en/edu/seo-guides/link-juice), which is a term used to describe the power or authority that a website has. When a website links to another website with a dofollow link, they are essentially vouching for that website and telling search engines that it is a credible source of information. The referral traffic that follows is often higher quality as well, especially if the content is highly relevant to your sales funnel. ### Nofollow backlinks are not as valuable as dofollow links, but they still help your SEO growth. They are very common and not something to shy away from because they still provide a traffic flow to your website. Most commonly, nofollow links are used when a website does not want to pass along its link juice to another website. Another way to think about link juice is site reputation and in this, I often explain it like kids on a playground. If you are the new kid and you’re befriended by the super-popular kid, your reputation goes up. But, if you’re befriended by the not-so-popular kid, your reputation may go down. This is how site reputation works and it’s one of the reason that [SEO consultants](https://crownsvillemedia.com/seo-consulting-services-maryland) like us always look at your inbound links to ensure you’re not being linked to by sites that could harm your reputation. The other case where nofollow links are commonly used is with sponsored content or ads. Linking out to affiliate sites, advertising platforms or other sponsored content requires a different kind of approach. If you’re working on campaigns like this, be sure to ask your [SEO consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) the best strategy for both anchor text selection and incoming links so you manage the flow of link juice and reputation to your site. That said, while [nofollow links do not help improve SEO](https://crownsvillemedia.com/dofollow-vs-nofollow-links) as much as dofollow links, they are still be helpful in directing traffic to your website. ### Finally, reciprocal backlinks are links that are exchanged between two websites. For example, if website A links to website B, then [website B would also link back](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) to website A. These types of links are not as valuable as dofollow or nofollow links, but they too can improve your SEO over time. ## What Are the Benefits of Backlinks? In addition to the social proof offered from a backlink, there are four other reasons why backlinks matter in your SEO strategy ### 1. High quality backlinks from high domain authority sites can help improve your Google ranking overtime (when done correctly) This is the popular friend model. When a new person moves to town, if they are befriended by a “popular” person, chances are this has a net positive affect on their reputation. Similarly, if the new-person is befriended by a “non-so-popular” person, their reputation may be negatively affected. Backlinks from high DA (domain authority) sites are like being befriended in high school by the popular kid. It’s not enough to make your reputation, but it definitely helps. Search engines view websites with lots of backlinks as being more relevant and important than those without many backlinks. So growing your incoming links over time is a goal to work on all the time. ### 2. Traffic The second benefit of backlinks is that they help direct targeted traffic to your website. When websites link to you from their content, it is because they like and trust your content enough to recommend it to their own audience. If you have lots of backlinks from high-quality websites, then you’ll get targeted traffic from those websites. And this can be a game changer. ### 3. Improved user experience + brand awareness The third benefit of backlinks is that they help improve the user experience of your website. User experience is the combined experience of how consumers experience your site. From time on page, to the number of pages viewed, user experience is a critical element in a good SEO strategy. If you have a lot of backlinks, then more people will find your website and stay on it longer. This improves your website’s bounce rate and may even lead to more sales or conversions. Backlinks also increase the brand awareness of your website. If you have a lot of backlinks, then more people will see your website and assuming you’re offering quality content, consumers will also remember your site. This whole virtuous cycle will attract more visitors to your website in the future who fit your client profile and will become customers when the time is right. ### 4. Improved domain authority A final benefit of backlinks is they increase the authority of your website. If you have a lot of backlinks, then search engines view your website as being an authority on the topic. This happens as you publish quality content over time. When you do this well, it helps you rank higher on SERPs for certain keywords that are ideally part of your digital [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice). ## This is why Backlinks are Important The importance of backlinks cannot be overstated. Now that you know what backlinks are and why they’re important, it’s time to start a link building campaign for your website. This can be done through guest blogging, creating helpful resources, and being active on social media. Getting quality backlinks is essential when it comes to search engine optimization, but it isn’t the easiest task. Everything with quality backlinks begins with great content. When you write articles that genuinely have value for your readers, it’s easier for sites to link to you. This virtuous cycle is one that can keep giving to your business for years to come because it’s organic, honest and natural. If you’re struggling in this area, we’d love to help you. Schedule a call with our team to explore your SEO. Let us throw our years of experience and expertise behind getting you the traffic you deserve. **Related Content:** [6 Essential SEO KPIs You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [Why Does My Google Rank Keep Changing](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing) [How SEO & Social Media Are Connected](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) Updated: September 26, 2022 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [11 Writing Tips To Write Blogs Faster](https://crownsvillemedia.com/write-blogs-faster) **Published:** October 11, 2022 **Author:** Melanie Gorman **Content:** They say it takes anywhere from [25 minutes to 3 hours](https://measuringstuff.com/how-long-does-it-take-to-write-1000-words/) to write 1000 words, but that doesn’t account for research time and everything else that goes into writing a high-ranking blog post. As business owners who understand the value of blog articles, you always want to be able to write blogs quickly. After all, the whole point of blog writing is to have a constant stream of fresh, new content for your readers. But sometimes, writing blog posts can be a bit of a challenge. Maybe you’re not an expert at the writing process, or maybe you’re just having trouble setting up a schedule to produce content weekly. Table of Contents [Toggle](#) - [Here are 10 tips to help you write blog posts faster.](#Here_are_10_tips_to_help_you_write_blog_posts_faster) - [That’s It. ](#Thats_It) ## Here are 10 tips to help you write blog posts faster. ### 1. Create a Content Calendar The first step in building effective writing habits is to have a schedule. A content calendar is a planning tool that can be used to plan your blog content, organize your ideas, stay consistent with your SEO/keywords and write articles. By [creating a content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) calendar, you know exactly what content you’re writing each week and can prepare accordingly. You can create a calendar of blog topics for the week or the month or you can map out the entire year. This removes the distraction and hesitation that comes with not knowing what to write. However you plan your content calendar, when you have one, you’ll always have fresh ideas to step into to guide your writing. ### 2. Make an Outline Once you have your topics ready and you know what you’re going to write, it becomes easy to come to the table prepared to complete your [blog articles](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram). The first step to writing is making an outline for the post topic on your schedule. Creating an outline before you start to write blogs can help you: - Organize your thoughts - Write with efficiency - Get more done Start by listing the main points you want to make in your post. Then, add supporting details for each point. Decide on the order in which you’re going to present your information. ### 3. Use a Timer or Productivity App When it comes to improving your habits around writing, nothing works better than productivity apps and tools to get you organized help. These tools will help you to focus so you can knock out your task fast and with ease. There are a ton of tools out there that range from project tracking to content planning. For both, we use [Monday.com](https://monday.com) so I’d offer it a glowing recommendation. But there are many others. **Some of these tools allow you to:** - Track your progress - Stay focused by blocking distractions like email notifications and [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) - Provide a virtual space for you to brainstorm ideas and collaborate with others - Develop better writing habits Whatever your needs, there’s sure to be a tool that can help you to focus and write better. ### 4. Try the Pomodoro Method The [Pomodoro Method](https://csuglobal.edu/blog/pomodoro-technique-time-management) is a time management strategy that can be used for any task. It’s based on the theory that if you break down a task into smaller chunks, you can complete it faster and with better focus. To use the Pomodoro Method for writing, start by setting a timer for 25 minutes. Once the timer starts, start writing and don’t stop until the timer goes off. If you need to take a break, set the timer for five minutes and then start writing again. Chunking your writing in this way will give you the opportunities to work a little bit at a time on tasks so you’re continuously improving your blog writing time and getting more accomplished. This task stacking is a great long term strategy for anyone who feels chronically busy and struggles to get things done. ### 5. Set a Word Count Goal One way to measure your progress and keep yourself accountable is to set a word count goal. This is especially helpful if you’re someone who gets easily distracted or has trouble staying focused. Setting a goal of 1,000 words, you [know that you need to write](https://crownsvillemedia.com/seo-focused-listicles) at least that much to consider the task complete. If you find that you can’t stay focused for long periods of time, try setting a goal of 500 words. You can always increase your goal as you get better at writing faster. ### 6. Use Artificial Intelligence Tools for Content Writing There are many tools available that can help you to write your blog articles faster. These tools can help with everything from coming up with ideas to editing your finished piece. If you have trouble getting started, try using a tool like [Hubspot’s Blog Topic Generator](https://www.hubspot.com/blog-topic-generator). If you’re worried about grammar and spelling, try using a tool like [Grammarly](https://www.grammarly.com/) or [Hemingway](https://hemingwayapp.com/). Both of these tools will help you to identify and fix errors in your writing so you can produce a polished final product. ### 7. Find a Good Writing Spot Where you write can have a big impact on how well you write. If you’re struggling to focus, try changing up your writing environment. Sometimes, all it takes is a change of scenery to jump start the creative process. Find a spot where you can focus and get work done. It should be quiet with minimal distractions. If you’re writing at work, block out the time in your calendar and close your door so others [know you’re busy](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) and won’t disturb you. If you can’t find a good writing spot, try going to a local coffee shop or library. ### 8. Keep Adding to Your List of Keywords Are you using a keyword research tool? If not, you should be! Keyword research is an [essential part of SEO](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) and can help you to rank your blog posts higher in search engines. When you’re doing your research, make a list of all the relevant keywords and phrases you want to target. Then, be sure to use them throughout your post in the title, meta descriptions, body copy, and image alt text. ### 9. Change Up Your Writing Style Are you an essay gal or a listicle guy? Writing often gets stale if you’re constantly writing in the same format. Try changing your content style so you give your readers the content they want in a different format. One trick to make this efficient for you is to always start with your outline. By creating a framework for either your list or essay, your writing can flow more easily. It’s also one of the best ways to make the Pomodoro method work because you can visually see where you stepped away and have an easy target to step back into your writing when your break is over. This is a true hack for better writing that will help you no matter what format you’re writing in. ### 10. Get Feedback from Others One of the best ways to improve your writing is to get feedback from others. Ask a friend or colleague to read your post and give you their thoughts. If you’re part of a writer’s group, have them critique your work. When you’re getting feedback, be open to constructive criticism. Use the feedback you receive to make improvements to your writing. ### 11. Become A Great Editor Editing is an essential part of the writing process. It’s often said that a writer should edit their work until there’s nothing left to cut. While that may be extreme, it’s important to take the time to edit your work carefully. One way to become a better editor is to practice self-editing. As you’re writing, keep an eye out for errors and make corrections as you go. This will help you to catch mistakes before they make it into the final draft. ## **That’s It.** By following these writing tips, you can learn how to write blogs faster and get more done in less time. As you become more efficient with your writing, you’ll be able to produce high-quality content more quickly. Once you’ve written your blog posts, you’ll want to get more traffic to them. That’s where we come in. [Schedule a consultation](https://crownsvillemedia.com/contact-us) with us so we can help you master SEO and get more eyes on your content. **Related Reading:** [How Often To Write New Articles](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) [Actionable Skills To Improve Your Writing Right Now](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [Understanding Keyword Intent & High Intent Keywords](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) **Published:** March 2, 2023 **Author:** Melanie Gorman **Content:** When it comes to ranking highly on Google or other search engines, one of the most misunderstood concepts is keyword intent. Here is a breakdown of both the technical definitions plus the psychology behind keyword intent so you can go after high intent keywords that match the results you’re seeking. Table of Contents [Toggle](#) - [Let’s start with the psychology.](#Lets_start_with_the_psychology) - [In other words, the person searching wants something without your influence. That’s when your high intent keywords give them what they are looking for.](#In_other_words_the_person_searching_wants_something_without_your_influence_Thats_when_your_high_intent_keywords_give_them_what_they_are_looking_for) - [User intent is what the user intends to find when they type a search phrase into Google.](#User_intent_is_what_the_user_intends_to_find_when_they_type_a_search_phrase_into_Google) - [High intent matched with high motivation is the winning formula.](#High_intent_matched_with_high_motivation_is_the_winning_formula) - [If you want the reader to take an action (click to a second page, click a button etc.) ask yourself how well the user’s next step aligns with what they just read?](#If_you_want_the_reader_to_take_an_action_click_to_a_second_page_click_a_button_etc_ask_yourself_how_well_the_users_next_step_aligns_with_what_they_just_read) ## Let’s start with the psychology. Keyword intent is understanding the motivation and desire behind a person’s behavior when they enter a search term online. When going after high intent words, you will succeed if you have identified keywords that match what your customers want. Not necessarily what you want, but what they want. High intent keywords have a “high motivation” that aligns with the goal behind the keyword research on Google. In other words it matches what your target audience wants when a user searches for a particular product or service. When this is aligned, your high intent keywords logically match with the next predictable action the reader takes following the click on your blog post or product. ## In other words, the person searching wants something without your influence. That’s when your high intent keywords give them what they are looking for. When you understand the difference between keywords that have the purpose of gathering knowledge versus taking an action step, then you’re getting to the heart (the psychology) behind search intent. When a person’s transactional intent is to find data, information, the “latest” news/gossip/trend etc, it is very different from a search intent to buy something. This is called “informational intent” and it’s exactly as it sounds: the user wants information. When search queries are focused on gathering information, you’re really exploring the “who,” “what,” “where,” “when,” and “how” of a topic. And these details are rarely omitted as people explore finding help/solutions or taking action steps to solve their problems. ### So whether your potential customers get the information from you or someone else, they will search for whatever they need to know before they’re ready to buy. This is how the buying process works. We gather data, information as our need for a solution deepens. How deeply we go in this kind of “research” is dependent on the topic and the cost (not always monetary) for a solution. Keywords with a commercial intent or transactional intent are deeper down the marketing funnel and ultimately serve your business in a more transactional way. That is NOT to say those keywords are better, just that their conversion rates are stronger for sales and behaviors that lead to sales. Far too often, SEO writers [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that matches what they want to sell, but doesn’t match what the user is looking for when using a particular search phrase. **This is a critical mistake.** Content marketing should ultimately align with what the consumer wants as they explore the search process. When that happens, you learn how to match keyword intent with your business goals. And, it feeds your content marketing campaign and gives direction to your entire digital [marketing plan](https://crownsvillemedia.com/are-online-therapist-directories-worth-it). ## User intent is what the user *intends* to find when they type a search phrase into Google. To know if your keywords match high user intent, you can get a sense of how Google sees the keyword if you search for that keyword and review the [results on page](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) one. - What do you see? - Does it match the article you want to write? If the answer is yes, then you are using the right keyword. But matching the keyword you want to use to the [content you see on the first page of search isn’t enough to guarantee an action will be taken](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) from the search results. You have to follow the consumer’s behavior another step and explore their motivation. Motivation is the real driver behind the action you want from the person reading your article/landing page. ## High intent matched with high motivation is the winning formula. A high intent keyword that is valuable to you is one that matches with the next logical action step you want the reader to take. In this sense, high intent keywords that are the most valuable to your brand answer for the reader what they naturally want next after reading your content. In well-crafted [SEO writing](https://crownsvillemedia.com/seo-focused-listicles), the user’s next step is aligned with what you want them to do as well. ## If you want the reader to take an action (click to a second page, click a button etc.) ask yourself how well the user’s next step aligns with what they just read? - Does it rationally make sense that the user would read your article and then psychologically feel motivated to take an action? - Have you inspired them with curiosity or motivated them with passion, inspiration, or another feeling that encourages another click? - Did you amplify motivation, or address pain or a lingering question so that your offer for a “next step” is a logical answer to some unresolved question in their mind or heart? If you motivated them with your high intent keywords, you’ve likely written a winning article. ### Here is the formula: Copy that matches with the reader’s desire for “next steps” is copy that sells.Copy that fails to align with what the user naturally wants will have a higher bounce and exit rate on the page. It’s that basic. Your copy has to match what the user is motivated to do or buy, or they will leave once they get the information they were looking for. Keyword intent is one of many core concepts to understand if your goal is to improve the SEO on your website. High intent keywords are an important part of the SEO picture and your [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/), but it’s only part of how to grow your website and your traffic. ### As you write content, explore the organic traffic you get. What do they do on your website? - Does it lead to a high bounce rate? - Does it lead to higher conversion rates? These are a few of the KPIs you want to track. Just remember, the psychology of search doesn’t leave room for skipping the natural experience customers want as they make their way down the marketing funnel. There is still a very strong reason to focus on the bottom of the funnel topics. ### The biggest reason of all is that these topics instill trust in your brand when you give away good, well-written and authoritative advice/insight. Trust is one of the most components of developing a strong [E-E-A-T score with Google](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t). And when you prove to Google that your brand can be trusted because you truly provide value to your readers, you will get more SEO traffic if your topics are also SEO friendly. (You can [read more about E-E-A-T score](https://crownsvillemedia.com/seo-for-therapists) here.) Ultimately, you have to remember that people are still people. Appreciating the human need to investigate, ask questions, price shop and then ultimately buy will give you a smarter approach to your [content marketing and content creation](https://crownsvillemedia.com/content-creation-services) in general. ### Related Content: [3 Reasons To Hire An SEO Consultant](https://crownsvillemedia.com/reasons-to-hire-an-seo-consultant) [6 SEO KPIs That You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [SEO For Startups](https://crownsvillemedia.com/seo-for-startups) ***If you need support to understand the high intent keywords your clients use in search queries as they look for your services, please reach out. We offer a*** [***complimentary consultation***](https://crownsvillemedia.com/free-seo-audit-consultation) ***to get a full picture of your SEO to see how we can best support your SEO and content marketing goals.*** Updated: 3/2/23 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [5 Reasons Why Therapists & Coaches Should Create An Online Community](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) **Published:** May 9, 2023 **Author:** Melanie Gorman **Content:** ### *Plus why Circles.so is a great place to start…* Online communities are one of the most talked about strategies for making a little extra money and reaching more people. With online limitations for most US based therapists, one way to extend your reach to people in need is through online communities. Table of Contents [Toggle](#) - [Let’s start with the basics, what is an online community?](#Lets_start_with_the_basics_what_is_an_online_community) - [So why start an online community? There are 5 essential benefits to creating a community membership:](#So_why_start_an_online_community_There_are_5_essential_benefits_to_creating_a_community_membership) - [Now that you understand some of the value of creating an online community, where should you begin?](#Now_that_you_understand_some_of_the_value_of_creating_an_online_community_where_should_you_begin) - [Circles.so](#Circlesso) ## Let’s start with the basics, what is an online community? Typically online communities are groups of people who come together from across the globe with a thread of connection woven between them. It could be a group of needle pointers or a community of writers. It could be Moms with ADHD or couples interested in nurturing other couples on the edge of divorce. The only requirement is a reason for the group to come together. From there, you can teach or coach on almost anything under the sun. What you can’t do is therapy. Online communities are not substitutions for group counseling. They are, however, wonderful ways to bring like-minded people together for a purpose. As a therapist, your reach is limited by a few specific factors, your license and your time being the big ones. Both of which have a direct impact on your income. If you’re curious about how to increase your revenue, [building an online](https://crownsvillemedia.com/seo-for-therapists-online-practice) community is one way to do it. You can charge for membership, for an entry fee for your curriculum, or both. For most clients we work with, starting small is wise so you don’t get too overwhelmed by the tech or the process. But once you have it set up, adding new content, courses or offerings isn’t hard to do. ## So why start an online community? There are 5 essential benefits to creating a community membership: 1. **Communities bring together people.** When you can gather a community of people together around a set of interests, ideas or values and there is a deep interest in something common, ideas multiply as do accomplishments and goals. 2. **Communities support one another.** With the Surgeon General stating that [loneliness is as deadly as smoking](https://apnews.com/article/surgeon-general-loneliness-334450f7bb5a77e88d8085b178340e19), it’s critical that we find ways to bring people together. Online memberships offer easy ways for ambitious individuals to connect and offer support to one another. It’s a misnomer that as the creator of the community that you have to do all the work. In a well-crafted community, members support each other as well as thrive with your support. 3. **Communities are wonderful labs for exploring your professional ideas and seeing how they are received by others.** Most of us don’t have enough time or resources to create study groups for every project we want to explore. But, when you have an engaged community, you can share the ideas you’re working on for early feedback so you [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that’s valuable and useful for your community. And, steer away from ideas that fall flat or are of little use to your members. 4. **And of course there’s revenue.** Most memberships cost members a monthly or annual fee for participating so paying something is expected. This will help you with your overhead costs as you work on expanding your community and offerings over time. 5. **Finally, communities are safe spaces.** Members can express themselves, share their experiences and speak openly without fear of judgment or intimidation. This vital aspect of a community is the foundation you need for your members to trust you and that trust is what leads others to join. ## Now that you understand some of the value of creating an online community, where should you begin? Therapy as a field has long been slow to entertain change, especially in consideration of state license laws and jurisdictions. That said now that the pandemic is over, [even the APA has something to say about content creation](https://www.apa.org/monitor/2021/09/career-content-creation). In summation, do it. Just be sure to do your research, [cite your sources](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) and remain considerate of the line between therapy and education. To start your community membership, you need to find your unifying principle and reason for people to come together online. Your online community can include video content, print content, images, courses, downloadable worksheets, checklists, graphs, and more. The limit here is your imagination, but ideally you’re unifying your community under a topic or set of topics you’re an authority on and where there is a need for people to come together. Many memberships offer course content that’s curriculum driven. This can be a set of topics you teach in a specific order, or it can be a schedule you follow for zoom or online calls where you lecture or teach and then have open discussions. Once you have your idea, the next step is to explore where you want your community to live and there are many choices to consider. To decide what’s right for you, you want to consider features, cost, on-boarding support, integration with anything you have previously built as well as how you intend to manage it in the future. ## Circles.so After exploring lots of online platforms, [we settled on Circles.so](https://try.circle.so/47fmr5y514j9) (affiliate link, FYI) for a wide variety of reasons. Many of our clients are not comfortable with technology and yet they like and appreciate feeling like something is familiar to them even if it’s new. In that department, Circles brings together many of the benefits of a “Facebook-like” experience without all of the tension people feel behind Facebook’s brand. It has an in-house “zoom-like” feature that you can use or integrate with zoom directly for online meetings. And it offers integration with Stripe for your paywall making it accessible for paying clients across most of the world. But it wasn’t just the feature set that drew us in. Circles is the “new kid on the block” and there is an energy and passion to their team that no one else brought to the table. They have in house support with their premium membership and a thriving community of creators if you’re at the lower end of the scale. The other big draw for our team was the look and feel. Learning a new platform is always an exercise in patience and tenacity, so we truly appreciated how easy it was to navigate and make our way around their lingo, layout and process. ![Circles dot so](https://crownsvillemedia.com/wp-content/uploads/2023/05/circles-dot-so-1024x653.webp)And the cost is super reasonable. With their [professional level available for $99 per month](https://circle.so/pricing/), we found everything we needed as a home for our first course and community. So as you consider moving forward with your vision to bring your ideas and content into a community platform, think about the value of an online community membership. They are wonderful ways to bring like-minded people together for increased sharing, growth and learning. And of course, it’s powerful for you to extend your reach to new faces and voices who need a safe space to grow. ***If you need support exploring the business strategy behind your vision for an online community or need help getting yours set up, [please reach out to chat](https://crownsvillemedia.com/contact-us).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Understanding The Customer Journey Of Non-Referral Therapy Clients](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients) **Published:** May 26, 2023 **Author:** Melanie Gorman **Content:** As a therapist or other healing practitioner, you know that the process of how people become your client varies. There are many ways that potential customers can find and hire you. Two of the main types of clients are those who have been referred to you, and those who have found you via another method. Read on for detailed guidance on how to [attract and sign up NON-referral therapy clients](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/). You’ll learn how to set yourself up for success and guide prospects effectively. Table of Contents [Toggle](#) - [What Is the Difference Between Referral And Non-Referral Clients?](#What_Is_the_Difference_Between_Referral_And_Non-Referral_Clients) - [What Is The Customer Journey?](#What_Is_The_Customer_Journey) - [What are the customer journey stages?](#What_are_the_customer_journey_stages) - [Understanding Your Target Customer And Their Therapy Needs](#Understanding_Your_Target_Customer_And_Their_Therapy_Needs) - [A Note About ChatGPT](#A_Note_About_ChatGPT) - [Nurture Non-Referral Therapy Clients to Success](#Nurture_Non-Referral_Therapy_Clients_to_Success) ## What Is the Difference Between Referral And Non-Referral Clients? When it comes to [client acquisition for your business](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients), there are generally two categories: referral and non-referral. Referral clients come from specific people or businesses who suggested they contact you. They usually refer because they know, like, or trust you. They have often already done business with you and were happy with the experience or result. Or they simply know you or know someone who has worked with you, and believe that you are a good or honest professional. This vital aspect of trust is incredibly helpful when it comes to filling your practice. Many people need less interaction with your brand to feel you the right therapist for them simply because of the results their friend or family member achieved with you. Because referred clients likely knew you through someone else, or had contact with a prior or current customer of yours, a layer of uncertainty is removed. The level of familiarity or comfort is higher. You may not have to win them over or prove yourself in the same way you would with a non-referral client. You also don’t have to introduce yourself or pitch your services with as much detail or fervor. These two client groups vary dramatically. You therefore need to speak to them differently. As you can see, mapping the customer journey process is not as needed or relevant for referral clients. But, for new clients, knowing the stages of the customer experience make it easier to understand how to market your practice on places like [Psychology Today](https://crownsvillemedia.com/psychology-today-profile-tips) or even on your own website. ## What Is The Customer Journey? The term “customer journey” refers to the process by which a new person or potential client becomes a client. It also includes the stages of being a client, and often the post-interaction stages as well. Starting to dig into these stages is important if you want to [attract non-referral therapy clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords). A big benefit of understanding the stages is that once you do, you can deliver the right, stage-specific content to them as they move along the continuum. This is what marketers refer to as **“nurturing”** them along the path to becoming a client. Each stage of the journey creates a map of sorts to consider so you can create **“customer touchpoints”** that support therapy clients along their path of getting the support they need. ## What are the customer journey stages? 1. Awareness 2. Consideration 3. Decision 4. Retention 5. Loyalty Sometimes interchangeable terms are used for these stages and include words like curious, exploration, purchase, support and renew, but you get the idea that this is a journey each of us goes through when we want to purchase a product. Sometimes considering big purchases can be easier to wrap your mind around with the journey experience. ### Client journey example Think about buying a car. Most of us don’t walk on the lot on a whim and walk away with a 30K dollar purchase. We first, become aware that we need a car. Something with our old car isn’t working, doesn’t fit our need or desires at the moment. So, we explore what’s out there. We compare models, look at benefits, ask questions online. Once we’ve settled on a decision, then we explore where to buy our car. What lots have deals? What dealers offer incentives, sales or times of the year when it’s more advantageous to buy our car. Then, when the time is right, we engage the sales team and buy our car. We don’t engage typically until it’s time to buy. After our purchase, we are treated to emails, maintenance plans and other perks of being the “new owner” of this car. And finally, we’re marketed to for offers to maintain our car. Based on how we behaved during the sales process, the dealer usually has identified us under a specific “buyer’s persona” so they know they can “call us on the phone” and chat or that we ***never*** answer the phone. All of these stages are important to know for your product or service when you’re creating a customer journey because a prospective client can discovers you in a myriad of different ways: through [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), an online search, or a friend mentioning you. Because therapy is such a personal experience, we often do all of our early stages of the journey in private. That is why it’s critical to have a good [marketing online](https://crownsvillemedia.com/are-online-therapist-directories-worth-it). This includes a strong [Google My Business page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), website, blog and directory listings so people can find you wherever they choose to look. ### Why is the customer journey important? The customer journey is usually a crucial piece of running a profitable business. By understanding your potential clients, current clients, and past clients better, you are able to speak to their needs, concerns, and barriers to [action in a more direct and meaningful way](https://crownsvillemedia.com/improve-writing-skills-better-blog-content). This understanding leads to more effective marketing, messaging, and a higher volume of [client sign](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) ups and session scheduling. When people know you can fix their problem or address a concern, they will act. This of course translates to you helping more people, which is hopefully your goal! **These are some of the specific benefits to mastering your customer journey:** - Creating a customer-centric company - Fostering a better client experience - Getting faster conversions - Cultivating customer delight - Increasing customer retention ## Understanding Your Target Customer And Their Therapy Needs Who is your [ideal client?](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) While it’s tempting to think of your practice in general terms *(I help people with depression or anxiety)* it’s more helpful to speak specifically! *(I help people with social anxiety or anxiety that showed up after the pandemic but never before it)*. Even if your current or past clients have a different profile, start aligning your marketing with who you want to work with. Start the process by writing out all the demographic, psychographic, and other details about your [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) avatar. What is their age, gender, occupation, desires, fears, biggest life challenges? What kinds of things have they been through that make them [need or want the exact type of therapy](https://crownsvillemedia.com/anonymous-google-reviews-2025) you offer? ### The customer journey mapping process Part of understanding the customer journey of your non-referral therapy clients (or any client group) is journey mapping. This exercise means literally mapping out – visually and with words – what is happening for them, emotionally, physically, financially, etc. A visual representation of your client will help you see who you want to attract to your practice. Take the time to brainstorm and really get into you client’s mind/frame of reference so you understand their [needs and desires for a helpful therapist](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t). When we do this exercise with clients, we always suggest referencing notes on past clients so you can explore the themes you notice. Refer back to your intake notes to help you. **Then ask yourself these questions to lay out your specific customer journey map:** 1. Customer pain points — what was going on the moment the client called you? 2. What steps had they taken before calling you/hiring you that either didn’t completely work or failed to bring them relief? 3. What were the words they used to describe their feelings? Be specific 4. Why did they say they were ready for therapy NOW? 5. What solutions/relief/results were they seeking? Use a big white board, easel with paper, mapping software or even a simple piece of paper to lay these out. Then start to fill them in with as much detail as possible. As you start to clarify all the different points along the journey, explore the articles and [landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) your website needs to feed your prospective customers. What information or guidance will help them feel comfortable hiring you or speak to a pain point? In what format can you deliver this content most effectively? Ideas include a social media post or video, blog, online ad, email campaign, listing in a local directory, or membership in a networking group. ## A Note About ChatGPT As you may know, ChatGPT is all the rage right now. It is an artificial intelligence-based tool for [content creation](https://crownsvillemedia.com/content-creation-services). You enter in a question or comment, and it [generates a large amount of content](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) quickly based on a deep learning algorithm. Here’s a gentle warning. Understanding and taking strategic action on your customer journey is *your* responsibility. An AI robot cannot effectively communicate the nuances and [brand identity of your business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide). It doesn’t replace the creativity and originality of a human. There’s also the possibility of false or biased information. If you dabble with ChatGPT, be sure to edit edit edit! And remember, a robot cannot replace you or your unique insights/way of being with your clients. There’s also an ethical question to consider when posting content on your website and assigning your name/brand to it when you, in fact did not write it. AI is great for ideas and brainstorming, but be mindful of how you use it to represent your voice and your person. ## Nurture Non-Referral Therapy Clients to Success Taking the time and effort to map out, identify, deeply understand, and take action on your customer’s journey is well worth it. When people feel understood, they are motivated to act. When you show them that you offer what they need and have expertise doing it, they are much more likely to schedule a therapy session with you. Delivering them the right content at the right time maximizes your chances of success in converting them from prospect to client. Marketing with care and precision yields results. It’s a win-win for everyone. Good luck! *Want more support with journey mapping or client acquisition? Contact us for a [complimentary consultation today](https://crownsvillemedia.com/contact-us).* ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How Global SEO Can Help You Reach More Clients](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) **Published:** June 16, 2023 **Author:** Melanie Gorman **Content:** If you are considering franchising your therapy or coaching business to a global market (outside of your home country) global SEO services can help you achieve your goals. But, before hiring a global SEO company, you want to think through the ins and outs of your international SEO strategy so you have a greater understanding of how it works. This article explores the steps to take BEFORE hiring a global SEO agency. It will help you think through the barriers to building a successful global SEO campaign so you reduce mistakes and losses of time and money in your SEO campaign. That said, the silver lining for many therapists is that the pandemic opened doors to [extending your license](https://crownsvillemedia.com/seo-for-therapists) outside of your home state or country. Whether you live in a new country and offer virtual services to clients in the US or you live outside the US and continue being licensed in US states, both [SEO strategies can work.](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) But to be successful, you have to account for [local SEO](https://crownsvillemedia.com/local-seo), have a good handle on the language differences and have a technical SEO plan for managing the country code variables in the structure on your website. Table of Contents [Toggle](#) - [That said, global SEO is a bit of a misnomer.](#That_said_global_SEO_is_a_bit_of_a_misnomer) - [Your first task with global SEO is deciding where in the world you want your website to rank for.](#Your_first_task_with_global_SEO_is_deciding_where_in_the_world_you_want_your_website_to_rank_for) - [Here are 5 “homework” items for you to consider if you want to grow an international audience for your therapy or coaching practice.](#Here_are_5_%E2%80%9Chomework%E2%80%9D_items_for_you_to_consider_if_you_want_to_grow_an_international_audience_for_your_therapy_or_coaching_practice) - [Global SEO FAQs](#Global_SEO_FAQs) ## That said, global SEO is a bit of a misnomer. When someone wants their website to compete in a particular country, your SEO strategy focuses on a specific country (or countries), not the entire world. Even big companies that have offices worldwide have website that are targeted to specific languages and countries. You may see a list of countries to pick from – this often happens on websites with products or stores. You may also see a flag symbol indicating that there are multiple languages available. Or even the words “Spanish” to indicate what translation options are available. This gives you a sense of the international markets the site is looking to have a presence in. ## Your first task with global SEO is deciding where in the world you want your website to rank for. As a [mental health](https://crownsvillemedia.com/mental-health-hashtags) provider, your services are limited to where you’re licensed, so your international SEO plan should start with the countries you have extended your license to or the countries you want to become licensed in. If you’re a coach, your restrictions are far less. But for both professions, you want to explore the countries you want to develop a following in before going to deep into this process. And you need to decide on a “country based” model or a global website model. More on that deeper in the article. But before doing any of the technical stuff, you have to complete a little homework. ## Here are 5 “homework” items for you to consider if you want to grow an international audience for your therapy or coaching practice. ### First, begin with your licensing board. Spend time speaking with someone there to inform you of the limits and boundaries of your license. Be sure to ask about international limits to your license and what to do if you want to practice in a country that doesn’t offer therapy licenses. This is true for many places in the world and you’ll learn more about this as you go. ### Next, develop a list of countries you’re interested in ranking for. Knowing this can make this process go faster when you’re planning or getting advice from license boards or your SEO provider. You can inquire about any restrictions or license limitations in various countries or if licenses are needed at all. Often, clients share with us that they want to rank internationally for English speaking countries. This is very broad and it’s more effective to pick a target country or two to start with and then grow from there. ### Once you have a place to begin, you need to get familiar with the culture. By this, I mean more than just having visited one time or liking the potential demographic as “good leads” for your business. Effective international SEO depends on having a strong understanding of the local culture and their unique conversational styles. Inquire with colleagues, friends or other local resources to find someone who can consult with you about the services you want to sell. Ideally, you want to understand if the local population uses these services. If they do, what do they call what you’re offering. It’s very important that you are clear about your potential new market. And, for brand consistency, be clear that you’re not marketing something that means something different in another language or within a different culture. ### Word choices matter. If you’re writing an article for a Canadian audience, for example, you probably need to know that the word “counselor” is spelled “counsellor.” There are also [different professional titles](https://www.ccpa-accp.ca/profession-and-regulation/) such as “counselling therapist” that may be the same as your degree in the US or not. Discovering how your credentials translate into the language your target audience is used to using/seeing is an important nuance to the global SEO process. ### Check your keywords for global SEO potential. Now that you know how to spell the words correctly, you want to know how often people are looking for your particular keyword. Tools like SEMRush offer keyword research in many countries so you can evaluate the search volume of your properly spelled keywords. ### Build International SEO pages for the different countries you offer services in. You are not limited by only one landing page. One way to optimize your SEO efforts is to have a unique landing page for each country you’re licensed to practice in. These pages should show your local connections and include your local office/mailing address to verify your in that specific community. This is true whether you offer virtual counseling services or in person services in some form or fashion. The [footer SEO](https://crownsvillemedia.com/footer-seo) should include all of the important branding information as well as the local address for ease of location and so Google My Business can find you easily as well. ### Finally, you want to be sure that you’re offering a service that people are comfortable experiencing virtually. If your offering international services to people you’re never going to see face-to-face, you has to confirm that your service will work well over video. Explore the challenges the clients may face working with you before you go through the efforts to develop an international SEO strategy. This will save you a ton of time and money. All of this needs to happen BEFORE you start your international SEO strategy. Why? Because the technical SEO pieces that follow are determined based on your answers to the five questions above. Once you have a handle on the answers, you can start searching for an SEO company that offers international SEO services. ## Global SEO FAQs ### What is global SEO? Global SEO is the process of getting your website to rank for specific keywords in different, selected countries across the globe. A complete package of SEO services would include keyword research for country and/or globally specific keywords, [GAP analysis](https://crownsvillemedia.com/understanding-content-gap-analysis), local SEO for your chosen countries, technical SEO for country-specific or globally specific keywords, global or country-specific website architecture, [link building/backlinks](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy) and more. ### What are country-specific versions of your website? A [country-specific](https://en.wikipedia.org/wiki/Country_code_top-level_domain) version of your website is a domain that’s uniquely owned and hosted by you to show a version of your website on the url that matches the country you are serving clients in. **Examples include:** crownsvillemedia.ca or crownsvillemedia.de ### How is it different from local SEO? Local SEO targets your local community and is often supported by tools like Google My Business to help local clients find your office or offer. Global SEO is not limited by location, but can be targeted to a specific country. With local SEO you may target your exact address so you can connect with clients walking by your office or storefront. But with global SEO, your address, minus the country you’re in, isn’t really a factor. You’re focused on the entire country not just a handful of blocks or miles around your office. ### Is there a global or international search engine? While Google is the top reigning search engine worldwide, there are different (and very popular) search engines in different countries. If you want to rank well in China, you need to place highly in Baidu and in Russia, it’s Yandex. That said, Google does [hold the vast majority the global search market](https://gkbooks.in/top-10-search-engines/) so it will cover most of your bases. ### Should I look for a global SEO company? So that really depends. My experience and the clients I have worked with internationally (Israel, Canada and England to name a few) have both benefited from [local and global SEO strategies](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy/). Global SEO services are often part of the general SEO company’s package, but you definitely want to check on their experience with country-specific page optimization and country-specific SEO. Be clear with your SEO company about your international goals so you can assess if they have the skills to help you with your goals. If not, search online for a “Global SEO Company” or “Global SEO Services” and you’ll get a list. Just be sure to do your homework before you call! ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [SEO Resources We Use With Clients Everyday](https://crownsvillemedia.com/seo-resources-we-use-with-clients-everyday) **Published:** July 5, 2023 **Author:** Melanie Gorman **Excerpt:** SEO resources for DIY SEO people. Here are the main SEO tools we use with clients to help their content and social media strategies reach their ideal client. **Content:** If you’re someone interested in doing your own Search Engine Optimization (SEO) it’s important to have the SEO resources to make your project successful. There are many posts on the ins and outs of SEO tools that range from your keyword research tool (we use SEMRush and Ahrefs) to AI, but the data itself isn’t enough to do all the work. SEO requires understanding the flow of data from your website to the Internet. And, it requires [understanding how your customers](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/) find and engage with your content when it’s out in the world. The truth is that with AI tools, it will become harder for small business owners to rank highly for some terms. Anything that is a basic who/what/where/when/why and how keywords are likely to be served up by bigger companies with larger budgets that your own. So what can you do? Focus on keywords that are middle to lower parts of the funnel. This will do a handful of critical tasks for your business and [connect you more easily with clients in the buying cycle](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients/). That means when it comes to [SEO resources](https://crownsvillemedia.com/seo-resources-articles), you need tools that do more than just tell you the data. You need to *understand* how your clients search for you. And once you know that, you need to understand how to give them articles and content (video, images etc) that match with what they want to know in order to take the next step with your business. Table of Contents [Toggle](#) - [Here are 5 SEO Resources to Up Your SEO Game](#Here_are_5_SEO_Resources_to_Up_Your_SEO_Game) - [Google’s SEO Starter Guide](#Googles_SEO_Starter_Guide) - [Fat Joe’s Headline Generator](#Fat_Joes_Headline_Generator) - [Screaming Frog & Sitebulb](#Screaming_Frog_Sitebulb) - [SEO Influencers on YouTube](#SEO_Influencers_on_YouTube) - [SEO Influencers on Twitter](#SEO_Influencers_on_Twitter) - [So, there you have it, 5 SEO resources that are critical for not only learning how to do SEO, but for staying current on trends, changes and updates.](#So_there_you_have_it_5_SEO_resources_that_are_critical_for_not_only_learning_how_to_do_SEO_but_for_staying_current_on_trends_changes_and_updates) ## Here are 5 SEO Resources to Up Your SEO Game *If you’re like us, you know that the SEO landscape changes all the time. But, it’s the mindset of an SEO professional that keeps them grounded in the “ever-changing landscape.”* ## Google’s SEO Starter Guide [Google’s SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) is invaluable but admittedly, it’s a monster of a document. That said, it’s the place to start and/or get the comprehensive answers from Google on their SEO decisions. As you watch SEO experts or read other SEO resources, often people reference this guide as the final answer to questions that can be nuanced and confusing. I don’t read this on the daily, but I do reference it often when questions arise. ## Fat Joe’s Headline Generator If you’re like most of our clients, headline writing isn’t your area of expertise. This is where a tool like [Fat Joe’s Headline Generator](https://fatjoe.com/) comes in. Headline tools like this one are great to use (like most AI) as a brainstorming opportunity. Type in your main keyword and the angle for your article, and you’ll get a handful of easy titles to start from. Then, edit your headline so it fits with your audience. Just remember to not go too salesy or pitchy in your headline if that’s not how your blog offers content now. The ideal headline is short, SEO focused, and authentic. ## Screaming Frog & Sitebulb If you are really interested in doing SEO, you need an SEO resource to help investigate the architecture of your site. In other words, what’s going on with your HTML, links, redirects, sitemaps, metadata and more. On this front, there are two tools we use: [The Screaming Frog SEO Spider](https://www.screamingfrog.co.uk/) tool and [Sitebulb](https://sitebulb.com/). Both tools will give you a detailed look under the hood of your website. This is critical for understanding traffic issues, why Google isn’t indexing your pages, speed and more. ## SEO Influencers on YouTube Youtube is the place to find detailed video discussions on all the SEO topics you care about. ### Here are a few we follow on a regular basis: <https://www.youtube.com/@MattDiggity> <https://www.youtube.com/@searchenginejournal> <https://www.youtube.com/@GoogleSearchCentral> ## SEO Influencers on Twitter Twitter is a particularly good place to find SEO professionals chatting about the “SEO change of the day” and sharing their expertise to navigate it. Be warned, you can definitely fall down the rabbit hole on advice and insight, and as you get better at SEO, you’ll start to see what’s really a “new trick” vs something you already do every day. ### Here are a few SEO professionals we follow: ### Lily Ray ([@lilyraynyc](https://twitter.com/lilyraynyc)) Lily Ray is both outspoken and accurate in her SEO advice. She shares from both the micro-perspective (try this, not that) and from the [global SEO perspective](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice/) (this SEO space is going in “this” direction today). I have particularly enjoyed how easy it is to see where she’s coming from and love her no-nonsense attitude. It’s easy to see why she’s on the SEO speaker’s circuit and highly sought after as a professional. And if you have a big budget for your SEO project, ask her to DJ your next corporate event. ### John Muller ([@JohnMu](https://twitter.com/JohnMu)) John Muller is one of the granddaddies of the business and his Twitter (and YouTube) are kinda “must follow” for more of the official Google position on things. Sometimes his advice is clear as mud when it comes to specific Google rules to follow (or not follow), but he is speaking on Google’s behalf. Following @johnmu is helpful for getting the starting point on the SEO discussion and then you can use other advice to look into nuance or specific angles for a topic. Think about big questions like duplicate content or how Google is going to respond to AI generated content. ### Women in Tech [@techseowomen](https://twitter.com/techseowomen) I started following WIT because I was looking for other ladies doing this work, but also, I wanted to attend some events that were more than a webinar. @techseowomen offer an affordable virtual all day conference that’s well worth attending/watching the replays on. Last November’s event was hugely helpful around suggestions for automating content creation and the neuroscience of search (a topic I love). ### Nick LeRoy [@NickLeRoy](https://twitter.com/NickLeRoy) Nick offers a great weekly newsletter called #SEOForLunch that includes a weekly roundup of what’s going on newsworthy in the world of SEO. As an SEO resource, this newsletter has been helpful on a number of occasions to alert us to changes (that week) plus to remind our team to keep a big picture view on SEO. Because changes happen so frequently, finding a few newsletters like Nicks will help you stay on top of what’s happening without losing hours each week reading about everything going on. ### Dr. Marie Haynes (@Marie\_Haynes) Marie is a prolific SEO content creator on the topic of SEO. She has a podcast, blog, SEO resources… She tweets, does video and more. I have paid particular attention to her roundup emails (she’s another newsletter to follow) and she gives tons of insight on what’s going on with Google for lots of niche SEO experiences: commence, local and niche sites. The coolest thing about Twitter is that the SEO folks you follow are still accessible, unlike what you find on other social platforms. Twitter has proven to be a great place for discussion, crowdsourcing opinions and even sharing data. Of all the social sites, in my opinion it’s the best one for staying up to date on the latest with SEO. But, that can of course change tomorrow! ## So, there you have it, 5 SEO resources that are critical for not only learning how to do SEO, but for staying current on trends, changes and updates. SEO is an incredibly fast moving world and AI has only increased the speed at which things are changing. Websites and SEO are not going away even with all the promises of AI. They are only going to get stronger as we learn how to leverage AI tools and the changing landscape of search engines. ***If you need help with your SEO content or SEO strategy, [please reach out for a complimentary call](https://crownsvillemedia.com/contact-us).*** ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Dofollow Vs. Nofollow Links... What's Better For Your SEO?](https://crownsvillemedia.com/dofollow-vs-nofollow-links) **Published:** July 24, 2023 **Author:** Melanie Gorman **Content:** In the world of SEO, one thing is certain: **[link building matters](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy)**. Yet even with the most aggressive strategy, not all links are created equal. As you explore the value of guest blogging, offering professional quotes to writers, or hunting for link sharing opportunities, you need to understand the basics of **follow vs nofollow links** to understand how these efforts can help your website. To begin, if you’re new to SEO, feel reassured that all links are clickable. The **follow and nofollow** properties are more about how different links can affect your website. Table of Contents [Toggle](#) - [So What Exactly Is A Dofollow Or Follow Link?](#So_What_Exactly_Is_A_Dofollow_Or_Follow_Link) - [What Does A Nofollow & A Dofollow Links Look Like In Code?](#What_Does_A_Nofollow_A_Dofollow_Links_Look_Like_In_Code) - [What Kind Of Links Do You Have On Your Website?](#What_Kind_Of_Links_Do_You_Have_On_Your_Website) - [Is It Still Worth Link Building If All You Can Get Are No-Follow Links?](#Is_It_Still_Worth_Link_Building_If_All_You_Can_Get_Are_No-Follow_Links) - [Dofollow & Nofollow Link FAQs](#Dofollow_Nofollow_Link_FAQs) ## So What Exactly Is A Dofollow Or Follow Link? A **dofollow link** is a link that can have more of an impact on your SEO. Why? Because in addition to the link itself, the link also passes reputation or authority from the origin site to your own. Think of this like a kid’s reputation on the playground. If you are new to a school and you befriend the cool kid, your reputation goes up. But, in a similar way, if you befriend a not-so-cool kid, your reputation can go down. **Dofollow links pass reputation** both to and fro, which has an impact for the site linking and the site being linked to. If your site is hacked, you pass negative authority to the sites you have dofollow links with. This is one of the main reasons many high-authority websites do not give follow links – they simply can’t afford the risk to their reputation. That doesn’t mean you shouldn’t try to acquire **dofollow links**. It just means it isn’t always possible. In an ideal world, **acquiring dofollow links** is an important goal because they help to boost the page/site being linked to. All of which helps amplify a page/site higher in the SERPs. The experience of **dofollow and follow links** is the same across the web and is one of the many benefits to consider if you [explore link building strategies for SEO](https://crownsvillemedia.com/benefits-of-link-building-for-seo "Benefits of link building for SEO"). ### What is a nofollow link? A **nofollow link** is exactly as it sounds: a clickable link that doesn’t pass reputation or authority. This is the safest link you can have with the least risk to your site. Of course there are other risky details with links that slow down growth or progress on Google, but that’s for another article. **Nofollow links are the most common** and do still have a meaningful impact on your website. Aside from driving traffic, all links support building reputation for your website. If growing higher in search is a goal, regularly adding new inbound links to your website should be on your list. ## What Does A Nofollow & A Dofollow Links Look Like In Code? This is easiest to show in a picture. ### Here’s code for a nofollow link: ![Nofollow code](https://crownsvillemedia.com/wp-content/uploads/2019/04/no-follow-code-e1644606510288.jpg)### Here’s code for a dofollow link: ![Code for a dofollow link](https://crownsvillemedia.com/wp-content/uploads/2019/04/follow-link-code-e1644606105602.jpg)## What Kind Of Links Do You Have On Your Website? **You can find this answer out in a few ways:** 1. Search the source code. On a PC, right click your mouse/keypad and look for “view page source”. On a Mac, press Command + Option + U keyboard combination at the same time to view the page source. 2. Once you’re in the source code, search/find the word “follow”. Scroll through whatever results show until you find code that either reads with the word “nofollow”. If nothing is found, your site is giving dofollow links. 3. You can also program links uniquely to offer dofollow or nofollow properties. Currently WordPress, Squarespace, Wix, and Weebly have this option, but may vary depending on the age of your site. ## Is It Still Worth Link Building If All You Can Get Are No-Follow Links? Absolutely. Links do much more for your [website than just pass authority](https://crownsvillemedia.com/how-to-write-an-author-bio). Their primary function is to drive clicks/traffic from one site to another and that is independent of the kind of link it is. It’s wise to strongly consider the importance of being seen in the search engine’s eyes as an authority on your topic vs holding out for a **dofollow link**. ## Dofollow & Nofollow Link FAQs ### Dofollow vs Nofollow… Is There Ever A Preferred Time For A Nofollow Link? Because nofollow links don’t pass reputation, they are advisable in situations when you’re concerned about your reputation. For example, if your website has matured and is seen as an authority in your subject matter and you want to link to a “lesser” site, that can be a reason to use a nofollow vs a dofollow link. Digital reputation is both subjective and quantitative. In the subjective lane you have things like peer reputation or how a site is referenced in non-digital ways. I have seen many older professionals who are more well established in a university setting or at their jobs than they are online. This is an example of someone who is clearly professional and trustworthy, but since they haven’t [created the same online](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) presence that they have offline, it’s both subjective and not necessarily helpful for your linking strategy. On the quantified front, you can see a website’s level of toxic backlinks to get a sense of their digital reputation. This is one variable that will give you a nod towards or away from dofollow links. Both metrics are worth “knowing” as you decide who to link to and what kind of link to request or offer to a site. ### Can I still get traffic to my site if I don’t build backlinks? You can, but it’s harder. The shortcut here is advertising which can come from something less expensive like “boosting” posts on Facebook to something more expensive like [Google ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client). Either way, you’ll get traffic from advertising if you target the right audience and keywords and this happens without worrying about backlinks. ### How many backlinks are safe to add to my site a day without looking spammy? There isn’t a number of backlinks that are good or bad for your site. The goal is that your number of backlinks grows organically. So if you publish an article on a website that drives a lot of traffic to your site and is shared widely on [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), that happens naturally. Perhaps it brings you 30 backlinks in a day. You don’t need to worry about that provided it’s natural. It’s when people get into buying backlinks and doing it from less reputable websites that the volume of backlinks raises an eyebrow. In the end, your toxic backlinks and your backlink profile are traceable and you can investigate how your website gets backlinks (and if they are follow links vs nofollow links) by using tools like SEMRush. Remember that lots of links to your website as a source, subject-matter expert, or for having something that’s of great value to the general public demonstrates your professional authority on the topic. Those clicks are tremendously valuable and far outweigh the stress of getting a **dofollow or nofollow link.** When it comes down to it, it’s the click from the link that matters most. **Related Content:** [Canonical Vs. 301 Redirects – Understand When (And How) To Use Them](https://crownsvillemedia.com/canonical-vs-301-redirect) [6 SEO KPIs You Should Be Tracking](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) [How To Get Backlinks For Your Therapy Website](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) ***Need help with your SEO strategy (links included), reach out for a [complimentary consultation today](https://crownsvillemedia.com/contact-us).*** Updated 7/24/23 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [Canonical Vs 301 Redirect … Which Is Better For You?](https://crownsvillemedia.com/canonical-vs-301-redirect) **Published:** July 24, 2023 **Author:** Melanie Gorman **Content:** Lots goes into SEO strategy around canonical vs 301 redirects. If you are a regular blog writer, knowing when to use canonical vs 301 redirect is very helpful. First, it will allow you to clean up mistakes easily and effectively. Second, if you’re a regular blogger, you [know the challenge of writing](https://crownsvillemedia.com/seo-focused-listicles) about the same topic. In an effort to avoid cannibalizing your own words, it’s important to know which of your articles matter more than another. Table of Contents [Toggle](#) - [Let’s start with some definitions:](#Lets_start_with_some_definitions) - [How to use canonical tags:](#How_to_use_canonical_tags) - [Setting the canonical tag](#Setting_the_canonical_tag) - [What to do when you have a canonical vs 301 redirect decision to make](#What_to_do_when_you_have_a_canonical_vs_301_redirect_decision_to_make) - [Canonical vs Redirect Tag FAQs](#Canonical_vs_Redirect_Tag_FAQs) ## Let’s start with some definitions: ### Canonical Tags Canonical tags are tags within your articles that tell Google that this content is the “main” or “primary” selection over any others on your website on the same topic/keyword. If you have duplicate content on your site, a canonical tag is very useful. Whether you have published more than one article about the same topic, or you have attempted to optimize for a keyword/phrase on multiple articles, canonical tags help [Google understand](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary/) your wish for which article to index over the others. This challenge often comes up with clients who have become stronger writers over time and want to publish something new on a familiar topic. By adding a canonical tag, you effectively tell Google which of your articles you prefer for both indexation and hopefully performance on Google. It’s not a guarantee that Google will always select what you canonicalize, but it is one of the only ways if you have duplicate content to say: **pick this piece over the others**. ### 301 Redirects A 301 redirect is a permanent [change made to a URL telling Google](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing) that the URL has moved from one location to another. #### 301 redirects are needed when: - there was a publishing error (you saved a default or incorrect URL and want to fix it) - you reverse optimized an article (this is [SEO optimizing](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) after writing and publishing) and need to change the URL to reflect your edits - you added more keywords to an article and want them reflected in the URL - you want to trim your URL so it’s shorter The most important thing to know about a 301 redirect is that it eliminates the need to find your “old links” so you don’t lose clicks or traffic to your site. By adding a 301 redirect, your old URL now points to your new one. Then, everywhere your old URL lives, if [someone clicks](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) it, they get the new URL. It’s very efficient for fixing problems and ensuring your updated content still directs traffic to the right place. So in the debate about canonical vs 301 redirects, they are used in very different ways. They are also tools to use intelligently as your website grows. ## How to use canonical tags: There are coding ways to add canonical tags and then there are tools. Before you begin, you can check your canonical tags by either viewing your code on each individual page or using a tool like the [Moz toolbar](https://moz.com/products/pro/seo-toolbar) (this is free, but it only works in Chrome at the time of writing this post). ### To view the source code follow these steps: 1. Open the page you want to review 2. Right click on the page to see “view source” 3. Once the code is open, look for the phrase: link rel=”canonical” **It should look like this:** ![Canonical code](https://crownsvillemedia.com/wp-content/uploads/2022/05/canonical-code.webp)Once you have located the canonical tag, ask yourself if this is the best canonical tag for the content you have published. ## Setting the canonical tag It you don’t see a canonical tag, or the tag has been applied to the wrong article, you can use a tool like Yoast to fix it. I’m not paid by Yoast, but in [my years as an SEO consultant](https://crownsvillemedia.com/about), [Yoast is one of the easiest](https://yoast.com/) and least expensive tools on the market that does both canonical tags and 301 redirects. You can also use All-in-one SEO for the same thing. Both tools will cost you around $99 a year, and they simplify the whole 301 vs canonical experience. Once you have Yoast’s premium product, choosing the canonical tag is easy. At the bottom of your Yoast block is an “advanced” option. Click that and it will open a box that looks like this: ![Canonical url settings yoast seo](https://crownsvillemedia.com/wp-content/uploads/2022/05/canonical-url-vs-301.webp)Type into the box your selected canonical URL and then save. You’re all set. ## What to do when you have a canonical vs 301 redirect decision to make If you have duplicate content that is getting traffic you don’t want to lose, the question you have to wrestle with is what is more valuable: consolidating the traffic to one main URL or allowing all of the content to live online? Consolidating the duplicate content to one main URL means doing a 301 redirects on all of the non-appointed pieces and adding a canonical tag to the one you decide to keep. This will help to clear up any confusion in search. If you are concerned about losing any of the SEO traffic by redirecting, because the articles each rank for various, non-overlapping keywords, it make be wiser to keep the articles uniquely online until such time as they begin to show more keywords that are alike. You can still choose to add a canonical tag to the article you anticipate performing the best. That can help shift Google’s understanding of your article and move it in a specific direction, but it’s not a guarantee. In this case, I would flag the articles and watch to see how the keywords shift over time. If you’re working on [high intent keywords](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords), this may happen quickly. Be sure to set your reminders to watch the articles so you don’t miss any fluctuations in the wrong direction. ## Canonical vs Redirect Tag FAQs ### What if I posted my content on another website and Google gives them the canonical tag? Before digging too deeply here, you want to first ask yourself if the website offered you the canonical tag or if you are making an assumption that you should have it? The truth is, it’s in [every website’s](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025) best interest to keep the canonical tag for articles published on their domain. They do this to build their own body of work, so don’t be surprised if your article is canonicalized to a site other than your own unless it’s clearly discussed that this practice wouldn’t happen. And if it does, it’s a tricky question because in theory, once the canonical tag is set, Google should follow those instructions, but I have seen my own content published on Medium with the canonical tag set to Crownsville Media and Medium getting the canonical tag not us. It’s not common, but it can happen. To fix this issue, I went to the site my content was published on and opened up the article and revisited the canonical tag section. I validated that the canonical was set to the right place and saved the article. I then went to the original article and set the canonical tag to itself assuring that Google sees that the article is self-canonicalized. ### Does every page need a canonical tag? Yes, every article should be identified as the “main version” of this article to prevent any scrapers or republications of your content from being deemed the preferred URL one over your own. ### How do I know if my canonical tag is working? To do this you want to look at your page source code. To do this on a PC, right click to see “view page source.” Once the code is showing, click “control F” (control find) and type in the search box “canonical, ” this will give you the string of code that shows the canonical URL. Inspect that this URL is the one you want assigned as the canonical tag. If it is, you’re set. If it’s not, you want to use your SEO tool (Yoast or All-in-one SEO are two we use) to select the URL you want assigned as your canonical tag. Save the page when you’re finished and go to Google Search Console to inspect your URL and validate that your correction was updated in your code. **NOTE:** this can take a few days even when you use Google’s inspection tool. If you don’t see the change right away, check back in a few days. ### How do I know if my 301 redirect is working? Follow the same steps as the “is my canonical tag working” question above but search in your source code for 301. Then, complete the inspection of your URL changes as directed. There you have it, canonical vs 301 redirect tags for your SEO. I hope you walk away feeling reassured that choosing to issue a canonical vs 301 redirects is a case-by-case decision. I f you’re ever unsure, it’s a great question for your [SEO consultant](https://crownsvillemedia.com/seo-consulting-services-maryland). They should be able to help you understand which URLs are more critical to your business. Then as you make strategic decisions about duplicate content you can more confidently forge ahead with canonical or 301 redirects and [know that Google](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) is getting the best of your content, right from the source. ***If you are struggling with this or other SEO challenges, [please reach out](https://crownsvillemedia.com/contact-us) for a complimentary discussion on your SEO and how we can help point your website in the right direction.*** Updated: 7/24/23 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [8 Steps For Therapists Looking To Be A Guest On Popular Mental Health Podcasts](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) **Published:** September 28, 2023 **Author:** Melanie Gorman **Content:** Podcasting has been on everyone’s radar for many years now and it continues to be one of the easiest ways to promote your therapy practice. Reaching a larger audience as a mental health therapist is particularly important as you try to break into the speaking market or sell products or services that do not require your one-on-one time. This can be anything from a book, to a program, to a course. When you have something other than therapy services to offer clients, podcasting is a great avenue to reach potential buyers. It also helps build your authority and your brand. Below you’ll find a comprehensive task list for how to get on podcasts and share your knowledge and skills with the world. Table of Contents [Toggle](#) - [\#1 Identify Relevant Podcasts You’re Interested In Appearing On](#1_Identify_Relevant_Podcasts_Youre_Interested_In_Appearing_On) - [\#2 Validate The Quality Of The Mental Health Podcast](#2_Validate_The_Quality_Of_The_Mental_Health_Podcast) - [\#3 Reach Out To Podcast Hosts Or Booking Agents/Team](#3_Reach_Out_To_Podcast_Hosts_Or_Booking_AgentsTeam) - [\#4 Prepping For Your Interview](#4_Prepping_For_Your_Interview) - [\#5 Do A Test Run With Your Equipment](#5_Do_A_Test_Run_With_Your_Equipment) - [\#6 The Day Of Your Podcast Appearance](#6_The_Day_Of_Your_Podcast_Appearance) - [\#7 After Your Appearance](#7_After_Your_Appearance) - [\#8 Promoting Your Appearance](#8_Promoting_Your_Appearance) - [A Few Frequently Asked Questions About Mental Health Podcasts:](#A_Few_Frequently_Asked_Questions_About_Mental_Health_Podcasts) ## \#1 Identify Relevant Podcasts You’re Interested In Appearing On To begin, you need to use both Google and your professional network to find podcasts that are relevant to your niche in [mental health](https://crownsvillemedia.com/mental-health-business-names). You don’t have to limit your search to your credentials, you can include areas of interest or topics that match your research or skills. In the realm of podcast topics, there are podcasts that cater to [mental health](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) topics and education as well as podcasts that are advice-driven. You want to investigate the podcast to verify that it aligns with how you want it to be presented in the world. If your values are to “not give advice” then you want to avoid podcasts that attract advice-seekers. To determine which angle the podcast takes, listen to a few shows. You can also review the show notes that are offered in the description below the audio player. This is common on every platform from [YouTube](https://www.youtube.com/podcasts) to [Spotify](https://open.spotify.com/genre/podcasts-web). Just know that if you see a few sentences only, you will have to commit to listening to get the answers you’re looking for. Skip ahead to 5 or 6 minutes into the interview to get a real feel for how the interview is going and what questions the host is asking the guest. Make a list of the podcasts that resonate with you so you can reach out to them in the future. ![Guest on popular mental health podcasts](https://crownsvillemedia.com/wp-content/uploads/2023/11/mental-health-podcasts-guest.webp)## \#2 Validate The Quality Of The Mental Health Podcast Quality is determined by a handful of parameters. Ideally, you’re looking at a podcast with a consistent posting schedule. As you look through the list of shows, make note of how frequently they add a new episode to their list. Frequent episodes note the commitment of the host to gaining a following and that has a measurable impact on the reach of their podcast. It also gives you a sense of how “new” the podcast is. And while “new” isn’t necessarily bad, you can predict that their audience is small if they are just getting started. One could argue that getting in at the ground level is great, your show will be seen by most people who listen for a while. But if your goal is to promote or market something now, that is unrealistic if the podcast is new. - Does the podcast have a clear theme or topic that you can identify? Ideally, the theme aligns with your work/therapy practice. - Is the quality of the show clear and easy to listen to? - Does the host conduct a good interview? - How do they handle the balance between who is talking vs listening? - And is the host a good conversationalist? Some podcast guests struggle to come up with what to say and a great host plays the role of helping everyone look good on the show. Once you’ve picked a few podcasts you like, it’s time to reach out as a potential guest. ## \#3 Reach Out To Podcast Hosts Or Booking Agents/Team Most requests to be a guest on a podcast are done through email and or following the process outlined on the “be a guest” page on their website. To apply, you need to send in a compelling and concise pitch. The steps include a brief introduction, an explanation of your expertise, and why you should be considered as a guest. Be sure to mention how your therapeutic expertise will fit perfectly into the podcast’s niche and consequently, benefit their audience. Include your credentials, experience, and a few topics you are interested in speaking about. Just be sure that the topics you suggest have not been covered in their past podcast lineup or with other guests. To confirm the originality of your idea, review their past episodes. ### Here’s an example of a compelling and concise pitch to the host: **Subject:** Unique Perspective on [Mental Health](https://crownsvillemedia.com/mental-health-hashtags) for Your Podcast Dear **\[Podcast Host’s Name\]**, I am writing to express my interest in being a guest on your podcast, **\[Podcast Name\]**. My name is **\[Your Name\]**, and I am a seasoned mental health therapist with over \[number of years\] years of experience in the field. I specialize in **\[Your specific area of expertise\]**, and my work has been instrumental in helping individuals navigate mental health challenges and improve their quality of life. I am also the author of **\[Book title with link / or program name\]** and you can find my work on my website **\[insert link\]**. I have enjoyed exploring your podcast and discussions around mental health and **\[Insert 1-2 specific topics you enjoyed\]**. Given my experience, I believe that I would be a valuable guest and contribute to your authority on **\[Insert topic matter\]**. Additionally, I would love to explore talking with you about **\[Mention 2-3 other topics you’re interested in speaking about\]**. I have not seen you cover these topics yet and I believe that I would be a valuable guest and contributor for your audience. Thank you for considering my request. I can be reached at **\[Insert how to connect with you\]** and look forward to hearing from you soon. Best wishes, **\[Your name, credentials, and contact information\]** ## \#4 Prepping For Your Interview After being accepted on the mental health podcast as a guest, you need to understand the details of how this particular podcast works. Collect the following details so you can feel prepared for the interview. - Show length - Interview date and time - Is it an interview or a presentation? - Is it audio only or audio and video? - If it’s a video, can you bring slides? Are slides expected or not advised? - How much of the show time will you be speaking? - What can you promote about yourself/your work? - How do they tell listeners to get in touch with you/connect to you/follow you? - What links are you allowed to share or do they do this for you in the show notes? - Can you promote yourself/your book or products? If so, when? - What podcast platforms will the show air on? - How do they promote the show? - How do they promote you as their guest? - What is the expectation from you around promoting the show? - Where/how do you plan to promote the show after it’s live? - Who is your contact person for questions? - Who is your contact person on the day of the podcast recording just in case you have an emergency/need before the show? After gathering these details, prepare your talking points and rehearse your talk. Avoid having such a tight presentation that you can’t give yourself space to simply talk. After all, podcasts are meant to be discussions not lectures. ## \#5 Do A Test Run With Your Equipment Nothing is worse than being on a podcast only to have your sound quality go bad or your video camera quit working. At least one week before your appearance, test all of your equipment. Do a dry run with another person to get feedback on how your audio sounds and your video looks. Once you’re settled, plan your wardrobe. This is less important, obviously, if you’re doing just audio, but if you’re going to be on video, consider what you’re wearing and how the background looks. Remember to look at all aspects of your appearance, hair, makeup, clothing, sound, and lighting. Adjust anything that feels out of place or too understated on camera. For people who wear makeup, the camera often requires a little darker makeup than you would traditionally wear. Do a test run with a darker eyebrow, lipstick color, and blush. See how it looks/feels and never try out a “new shade or color” on the day of the recording if you haven’t seen what it looks like on camera already. ## \#6 The Day Of Your Podcast Appearance Now that the big day is here, it’s time to turn on the charm and professionalism. A best practice is to arrive a little early, but not obnoxiously early. 5 minutes will do unless the host has shared an arrival time. If that’s the case, just show up when they said to. Remember that the host likely has multiple agendas going on so if they are distracted, don’t take it personally. That may just be their nerves or their to-do list interfering with their focus. Follow the steps you’re asked to take and remember podcasts are one-take. You can’t get a do-over if you say the wrong thing, so stick to your talking points and don’t reach too far outside of your comfort zone. If you say anything you need to correct or expand on for clarity, be direct about it. Say something like, “Can I say one more thing about that?” and you’ll most likely be given the air time to finish your thought. Remember, your host doesn’t want to look like a jerk, especially with the nature of the mental health topics you’re covering. Manners and politeness go a long way here. ## \#7 After Your Appearance Send the host a thank you note in appreciation of the opportunity to be their guest. Remind them that you will promote the podcast once it’s published and ask to be notified when that happens. If you’re savvy with Google, you can set a Google Alert with the podcast name, your name, and the topic to get advanced notice once the podcast publishes. ## \#8 Promoting Your Appearance Once the interview is live, you want to follow through with your commitment to promote your interview across your network. Whatever you agreed to do, you should follow up on. If you’re posting on [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), tag or link to the podcast’s social account so they can see what you shared. This is a great way to keep the producers informed while also tying your name/business to this mental health podcast. If you get comments or questions from other people, share those with the host so they can see the “buzz” your appearance on their show generated. This is how you subtly suggest returning to the show as a future guest. Remember, all podcasts, mental health or otherwise, are only as valuable to the producers as their popularity. If no one is listening, why keep doing it? Showing your support and partnership by not only promoting your appearance but also in the conversation and energy you stir up will make you a desired podcast guest for future shows and other podcasts. ![Frequently asked questions about mental health podcasts](https://crownsvillemedia.com/wp-content/uploads/2023/11/questions-about-mental-health-podcasts.webp)## A Few Frequently Asked Questions About Mental Health Podcasts: ### \#1 How can I listen to a podcast? Every mental health podcast is available on various platforms, but where they are published is show-specific. The host chooses where to place their podcast, they don’t automatically show up on the different platforms. That said, what’s possible ranges from Apple Podcasts, and Google Podcasts, to Spotify and more. But, again, the host has to choose for the shows to be there for the episodes to appear. Podcasts can be listened to on your mobile phone, computer, or tablet. They are super flexible and can be streamed from your devices to your car or speakers wherever you have them set up. ### \#2 Why should I consider appearing as a guest on a podcast? Appearing as a guest on a podcast has many benefits including giving you time and the opportunity to share your wisdom, expertise, research, perspectives, and questions with a broad audience interested in the same mental health topics. As you do more of this, it also expands your public reputation and deepens your body of work online. All of which help to build your professional authority and can even drive traffic to your website. ### \#3 How should I pick my topic to discuss on a mental health podcast? To pick the right topic, you need to do your research. Review the list of episodes and pay special attention to anything that is close to what you want to talk about. You may even want to listen to those episodes to make sure that you have a unique angle for your discussion. Choose something you’re passionate about that also has some “trendy” angle to it. This gives the host the sense that you’re “keeping up” with regular people and their interests, not just lost in your own research or ideas. If you’re unsure about how many people actually care about the topic you’re interested in, go to Google and search your topic under either “News” or “Trends.” This will help you see what’s being talked about in mainstream media. Pick something that you’re qualified to speak about, that’s both of interest to other people and not yet covered on the podcast. That’s the winning formula. ### \#4 Do podcasts pay their guests? Typically, no. Being a podcast guest is seen as having value for both the podcast host and you as the guest, so there is no financial exchange. That said, as your reputation grows and your proof of sharing your interviews with your audience, you can start to see what kind of “influence” you have. Influencers do get paid. So if monetizing your presence is a goal, you need to develop a responsive audience on either social media or your website that drives traffic to the podcast. That’s how you earn the reputation that you’re a high-value, influential guest and then it is possible to ask for compensation and receive it. ### \#5 Can I post my interview from the podcast on my own website? Yes, you can. If you’re a frequent podcast guest, consider building a media page so you can market your appearances to your website visitors. Your media page should list the shows you have been on with a title, a little synopsis, and a link to listen. That page is also a great way to show hosts your body of work and professionalism and you can share this link in your query letters so you don’t have to sell your skills and value, you can show it instead. ### \#6 How often should I try to be a guest on mental health podcasts? Once a month if you can do it. This level of frequency shows you’re relevance in the [mental health market](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) and builds your reputation as a guest. And remember, savvy podcast hosts are keeping up with their competition. Mental health podcasting is no different and once a host sees you on a few shows with something new and interesting to say on each one, you may find inbound requests asking you to be a guest appearing in your inbox. ### \#7 Can being a guest on podcasts help my SEO? Absolutely. Here’s my take on this: [Does Being On Podcasts Help My SEO?](https://vimeo.com/863670482) from [Melanie Gorman](https://vimeo.com/user206301260) on [Vimeo](https://vimeo.com). Appearing on mental health podcasts is a super smart way for therapists and mental health professionals to share their knowledge and expertise with a larger audience. By following the steps outlined above, you have a step-by-step guide to finding relevant podcasts, reaching out to podcast hosts, preparing for your interview, and promoting your appearance once the podcast is live online. Being a podcast guest is a great way to gain credibility and [professional exposure for your business and your brand](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide). Our advice is don’t hesitate to put yourself out there. If you need help getting on mental health podcasts or starting your own podcast, [please reach out](https://crownsvillemedia.com/contact-us) to consult with our team. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How to Start a Private Therapy Practice](https://crownsvillemedia.com/private-therapy-practice-guide) **Published:** December 5, 2023 **Author:** Melanie Gorman **Content:** Congratulations on deciding to start a private therapy practice. Whether you just graduated with your degree in mental health counseling or you are leaving an established therapy practice to go out on your own, this is a huge step. Being in the career you have dreamed about will change your life for the better. That said, you’re not there yet. Being a [private practice therapist](https://crownsvillemedia.com/seo-for-therapists "SEO For Therapists: All the Details You Need To Know") is a journey. Even with all of your amazing credentials, there’s still a lot to do before your practice is up and running smoothly. [Marketing your therapy practice](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) is part of the experience that so many counselors dislike. First, it’s not your primary skill set *(none of us had classes in graduate school on [business planning](https://crownsvillemedia.com/seo-for-startups), social media marketing or even how to write a great blog)*. So if you can, acknowledge that this isn’t necessarily as easy as online marketers want you to think it is. [Marketing your private practice](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) may test your limits, but, that’s why we’re here. This checklist is the list of tasks you need to work on over the next few months, even into next year. It takes time to build all of your marketing assets and it also takes time for Google to see your business as one that is a true authority online. ## How To Start A Private Therapy Practice Really, you just start. Starting is a decision that’s all. That said, once you’ve made it, you have steps to take which begin with making some phone calls to your licensing board. Every state in the U.S. has different rules and regulations around your practice limitations, insurance requirements and marketing and online regulations. Different therapy practices have unique limitations as does your specific license. ### To get on the right page with your state and license requirements, begin by calling your licensing board. Let the person know that you’re newly in private practice and seeking online documentation about your state’s requirements for running a private practice. If you cannot get this online, ask for it to be mailed to you. Ideally, you want documentation so you have a record of where your instructions came from. ![Two women talking in an article by melanie gorman on how to start a private therapy practice](https://crownsvillemedia.com/wp-content/uploads/2023/12/how-to-start-a-private-therapy-practice-1024x683.jpeg)### How do you want to be paid? **There are two options here:** cash pay or insurance (or a combo of both). Cash pay is what most [private practice therapists](https://crownsvillemedia.com/seo-for-therapists-online-practice) want to be paid. Just know that this kind of business comes with lots of paperwork, so you want to be prepared for it. Cash-pay therapy businesses are the gold standard and there is no ceiling on what you can charge a client. But, remember that clients often call around when they are looking for a therapist and if your rates are too high or too low, it can make prospective clients question why they should pay that amount. As a new therapist you will very unlikely have referrals to speak for you (to their friends and family) so you’re doing what’s called “cold marketing.” Cold marketing means that you’re starting with little, to no, discoverable information online. That means clients will choose to work with you for reasons other than someone recommending you. ([More on the therapy customer journey](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/).) Clients will need a [compelling reason to pick you over a more established therapist](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community). For many people, this decision simply comes down to price. ### Network with other therapists in private practice Ideally, when you start building your practice, it’s wise to spend some time networking with other therapists. This will give you a bird’s eye view of how other therapists run their practices, what they charge and what’s a “fair” or reasonable rate for the services you are offering. Often local therapists also know people who can support you with the [small business tasks](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) that everyone has to manage. This can include a tax accountant, client management software, website provider, where to get business cards etc. Your connection with therapists a few steps ahead of you is invaluable because they can take the advice offered in an article like this and personalize it to your state, expertise or interest. As a coach, I also recommend that clients establish relationships with other local providers to develop a referral network. You will be contacted from time to time by clients who are not the right fit for your therapeutic expertise. If you have colleagues you can refer to (and who can refer to you) you have a built-in network that allows you to support clients even when they don’t hire you. Many good things can come from this as your practice grows. ### Next, contact your malpractice insurance provider or one of the providers suggested to you. This conversation should also take place on the phone and you want to ask about costs/premiums and what’s included in your annual fees. As a new private practice therapist, your insurance costs should take into account the size of the practice you intend to run. If you’re going to accept insurance, you want to let them know that as well. Some insurance providers have requirements about the amount/kind of malpractice insurance you need to carry. So before signing up for coverage, be sure to collect all of the details. Then, you can make the most informed decision. What you’re trying to avoid is overpaying for coverage. Think of this like a perk you get from your internet provider that “bundles” services together. For example, you don’t want to pay for a Netflix subscription if your cell phone carrier gave you one as part of their package. Make sense? ### Truly understand HIPPA Compliance Being HIPPA compliant is something that’s regularly talked about in graduate school and ethics courses, but in real life, it has many actionable implications. These range from: - how you can send and receive emails from clients - when you need to offer lifesaving hotlines and emergency numbers - how to manage client comments on your blog - client note-taking - storing your electronic records - and more Starting with a HIPPA-compliant practice is far easier than cleaning up one where you have errors in the future. Your licensing board may have rules/suggestions, as may your malpractice insurance company. No one can really anticipate when complaints from clients will be filed, and having your ducks in a row from the start is one way to ensure that if you’re subpoenaed the business practices for your therapy practice are in order. ### Define the niche for your private therapy practice Everyone who goes to graduate school to become a therapist is asked to pick a path: kids or adults. Beyond your basic classes, [you’re on your own to develop a niche](https://crownsvillemedia.com/practice-name-therapy-niche-tips). Niche is simply the subset of kids or adults that you want to specialize in. That said, in the age of AI, niching is a hidden secret for greater AI visibility. Your niche can be a simple as: - Couples counseling or couples interventions based on a specific model or approach - Becoming an expert on all facets of Obsessive Compulsive Disorder - Treatment resistant anxiety and depression (soup to nuts) - ADHD in kids from first diagnosis through graduating high school - Menopausal women and identity changes that occur midlife - High functioning perfectionists - And many others Niche can come from the population you serve (men, women, kids etc) OR the clinical area of expertise (diagnosis, training or research). ### Ideally, there is some thread or thru line to your niche that your clients understand. Disparate topics that are unrelated are harder to translate on your website and in your marketing. As someone who is both a trained therapist and a marketing professional, I can tell you that it’s far easier to market a therapy practice when the therapist has some specific areas of expertise. We all start as a generalist. But, you don’t have to stay there. The one obvious exception is if you’re the one and only therapist in your community. Then you, my friend, may have to help everyone. Otherwise, you can pick subject areas and clients that naturally interest you and align with your values. The authenticity created by running your practice in this way cannot be overstated. It’s simply easier. ### Build a website & sign up for Google My Business Your website is your online business card. It tells the world all of the pertinent details about your practice, including how to contact you and what you offer clients. It works in partnership with Google My Business (GMB). GMB is a free listing of your [practice online](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) that helps specifically with Google Maps. ([Here’s the basics on what you need to know about GMB and getting your account set up](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients/).) If your practice is in an office, you can list your location, directions and contact details. GMB connects your business to the Google Map service which feeds directly into the “near me” search algorithm. It’s very hard to optimize your website for “near me” searches without GMB in place. If you have an online therapy practice, you still want GMB so you’re on the map in your state for clients. You can reduce the full listing of your address if it concerns you (but remember if you own your home then very likely your address is already discoverable online). Choose to show in your GMB just your city, state and zip code. That works well too. ![Private practice therapist conducting an online therapy session in an article by melanie gorman on how to start a private therapy practice](https://crownsvillemedia.com/wp-content/uploads/2023/12/AdobeStock_639706976-1024x683.jpeg)Your [website and GMB empower potential clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) to find you in search and contact you when they are ready. Without a website, it’s nearly impossible to put your shingle out that you’re open for business. And very few people take professionals in private practice seriously without a website. Your competition has one, so you need one too. ### Join therapy directories Directories like [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) and marketing tools like Yelp are very helpful for finding new clients who are looking on those sites for therapists. Psychology Today’s reputation is stellar in the industry and almost 100% of the [therapy clients](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords) we serve have a listing. Here are the best practices for creating a well-crafted Psychology Today profile. ([Tips for writing a great Psychology Today profile](https://crownsvillemedia.com/psychology-today-profile-tips).) But did you know that both directories also feed the Google Map service? Smaller directories that have a good reputation online help to support your other marketing and over time build your professional authority online. If you see yourself doing more than private practice one day, starting now with a strategy to grow your online presence is critical. ### Finally, define your therapeutic mission Every client you help supports the world being a healthier place to live. Your gifts as a therapist help every person you come into contact with. It’s reasonable to spend some time thinking about how you want to use your gifts. What interests you? What do you want to see heal on the planet? What challenges or issues cause your insides to light up in a positive way? Doing work that is interesting, exciting and meaningful will keep you going on the days when it also feels tedious, challenging and hard. Being a [small business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) isn’t for the faint-hearted. It takes tenacity, courage and bravery to step out into the world and declare that you are a private practice therapist specializing in helping clients heal from (insert your specialty). But it matters. And the world needs you. Learning how to start a therapy practice is hard enough, but this list asks you to start YOUR private practice. The one that you will feed with your heart and soul for the foreseeable future. So take it seriously. And pay attention to the little details. Ask for help when you need it and don’t skip any of the steps above. You need to do each and every item on this list to really grow your professional reputation. And if we can help you, with your website, your branding or even these little details here, please reach out. [We’re always happy to chat](https://calendly.com/crownsville-media-consultation/30min). ### Should I work for a company like Better Help to get going? Perhaps yes. It all depends on your lead or client flow. Are you getting referrals now? If the answer is no, you’re really starting from scratch. You can work part time for a site like Better Help ([here’s more info on how they pay therapists](https://crownsvillemedia.com/how-much-does-betterhelp-pay-therapists)) or you can explore getting on insurance panels or [running therapy ads](https://crownsvillemedia.com/therapy-ads) on places like Google to help. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How To Market Successfully To Your Ideal Client Online](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) **Published:** March 8, 2024 **Author:** Melanie Gorman **Content:** *Stop spaghetti marketing your therapy practice and wishing for better results. Spend a little time analyzing your ideal client so you have better marketing results…* If you want a cash-based private pay therapy practice, you have to wave goodbye to the scatter-shot approach of spaghetti marketing. If you’re tired of casting wide nets and crossing your fingers for better outcomes, it’s time for a change. Zeroing in on your ideal client through thoughtful analysis isn’t just a good idea—it’s a game-changer for your online marketing efforts. By understanding the unique needs, behaviors, and preferences of those you aim to serve, you can craft marketing messages that hit home and resonate deeply. This strategic approach will help ensure that every piece of your online presence is a magnet for your **ideal client**. This kind of marketing is not only smarter, but also more effective. Here’s how you can make a real connection with your ideal clients online. Table of Contents [Toggle](#) - [Why is it Important to Know Your Ideal Client Before Marketing Your Therapy Practice?](#Why_is_it_Important_to_Know_Your_Ideal_Client_Before_Marketing_Your_Therapy_Practice) - [What Is An Ideal Client For A Therapist Or Mental Health Practitioner?](#What_Is_An_Ideal_Client_For_A_Therapist_Or_Mental_Health_Practitioner) - [Why Niche Marketing is More Important in the Age of AI than Ever Before](#Why_Niche_Marketing_is_More_Important_in_the_Age_of_AI_than_Ever_Before) - [What is the Difference Between an Ideal Client Profile vs a Buyer Persona?](#What_is_the_Difference_Between_an_Ideal_Client_Profile_vs_a_Buyer_Persona) - [4 Exercises To Help You Identify Your Ideal Therapy Client That Go Beyond Basic Demographic Data](#4_Exercises_To_Help_You_Identify_Your_Ideal_Therapy_Client_That_Go_Beyond_Basic_Demographic_Data) - [Clients are looking for specific solutions](#Clients_are_looking_for_specific_solutions) ## Why is it Important to Know Your Ideal Client *Before* Marketing Your Therapy Practice? Knowing your ideal client before **[marketing your therapy practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice/)** is crucial for several compelling reasons. It’s the cornerstone of creating focused, effective marketing strategies that not only reach but deeply resonate with the people most likely to benefit from your services. **Here’s why it’s so important:** 1. **Tailored Messaging** When you understand your ideal client’s specific challenges, desires, and language, you can craft messages that speak directly to them. This personalized approach makes your marketing more relatable and engaging, increasing the likelihood of attracting clients who feel understood and valued by your practice. 2. **Efficient Use of Resources** Marketing can be costly, both in terms of time and money. By targeting your efforts towards those who are most likely to engage with your services, you maximize the return on your investment. This strategic focus prevents the wastefulness of broad, untargeted marketing efforts that fail to connect with the best potential clients. 3. **Enhanced Client Experience** When you know your ideal client well, you can design your services, [website](https://crownsvillemedia.com/website-development), and overall online presence to meet their specific needs and preferences. This not only aids in attracting your ideal clients but also contributes to a more impactful therapeutic experience once they choose to engage with your therapy services. 4. **Competitive Advantage** In a crowded market, standing out is key. When you understand your ideal client , you can highlight how your services are uniquely positioned to meet their needs, setting you apart from competitors. This clarity helps potential clients see why your practice is the right choice for them. 5. **Strategic Decision-Making** Knowing your ideal client informs not only your online marketing but also your broader business decisions. From the [design of your website](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design), to your service offerings to the platforms you use for outreach. Know where your clients hang out and their unique needs ensures that your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) evolves in ways that continuously serve and appeal to your target audience. ## What Is An Ideal Client For A Therapist Or Mental Health Practitioner? An “ideal client” for a therapist or mental health practitioner is essentially a detailed profile of the person who can benefit the most from the services you offer, your expertise, and your unique approach to therapy. Your ideal client profile goes beyond basic demographics and should include additional psychological characteristics, challenges, goals, and even lifestyle choices. For instance, a therapist specializing in anxiety disorders might identify their ideal client as someone who experiences a high level of work-related stress and seeking strategies to managing their anxiety without medication. Knowing this level of detail will allow you as the [business owner](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) to market your therapy services to potential client who want to skill-building, problem solving and talking as the solution for their anxiety vs. medication. Or you may offer a specific set of skills like [ISTDP](https://annapolispsychotherapy.com/a-different-approach-to-talk-therapy/) or [couples intensive workshops](https://marriagequest.org/marriage-retreat/) to support your clients in unique and potentially time-saving ways. Whatever your specialties may be, you want your [marketing strategy](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) to be informed by who you serve and who you’re the best therapist for. ## Why Niche Marketing is More Important in the Age of AI than Ever Before In the digital era, especially with the advent of AI, niche marketing has become more crucial than ever. AI and algorithms power much of the online world, from search engine results to [social media feeds](https://crownsvillemedia.com/the-connection-between-seo-and-social-media). These systems prioritize content that resonates strongly with specific audiences, making generic marketing efforts less visible and impactful. For [therapists and mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) practitioners, this means that a well-defined niche can significantly enhance online visibility and attract more of their ideal clients. Niche marketing allows practitioners to stand out in a crowded digital landscape by speaking directly to the unique needs and concerns of a specific group. This targeted approach not only improves marketing effectiveness but also ensures that the therapeutic services provided are genuinely aligned with the clients’ needs, leading to better outcomes and higher client satisfaction. As AI continues to shape the online experience, the ability to connect authentically and meaningfully with a well-defined audience will be a key determinant of marketing success for [therapy practices](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices). ## What is the Difference Between an Ideal Client Profile vs a Buyer Persona? An **Ideal Client Profile** and a **Buyer Persona** are both tools used to visualize and understand your target audience in marketing, but they serve slightly different purposes especially in the context of a mental health / therapy practice. - An **Ideal Client Profile** focuses broadly on the type of client that your therapy practice is best suited to help. It includes the general characteristics of your target market, with a focus on attributes like psychological challenges, readiness for change, and the type(s) of therapy or intervention clients might benefit from. Knowing this part of your ideal client profile helps to ensure that your services meet the needs of this broader group. - A **Buyer Persona**, on the other hand, is a more detailed and personalized representation of an individual within your ideal client profile. It includes specific demographic details, behaviors, goals, and pain points. For a therapist, a buyer persona might include a client’s day-to-day experiences, how they understand their [need for therapy](https://crownsvillemedia.com/anonymous-google-reviews-2025), and the factors that influence their decision to choose one therapist over another. This detailed persona helps you craft a highly targeted marketing messages and shows that you understand your client’s customer journey on a more personal level. ### Understanding the customer journey from searching for a therapist to hiring a therapist The [customer journey](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients/) in therapy involves several stages, from the initial realization that therapy is needed to researching potential therapists, to finally deciding to hire a specific therapist. Understanding this journey is crucial because it helps you tailor your marketing efforts and client communications to address the concerns and needs at each stage of the client process. Effective marketing strategies will help you engage with potential clients from awareness through consideration and decision-making, providing clients with the information, reassurance, and motivation they need to choose your practice or a competitor. ### How to Differentiate Your Ideal Client from Client’s Less Likely To Hire You Differentiating your ideal client from those less likely to hire you involves identifying *not* just who needs your services, but who is most willing and able to pay for them. This distinction often comes down to factors like readiness for change, alignment with your therapeutic approach, and logistical considerations such as location and budget. When your marketing is focused on signals that indicate who is a good fit for your practice, you can more effectively attract clients who will benefit from and commit to the therapy process. ### What is psychographic data and why does that matter MORE than demographic data for your ideal client profile? Psychographic data refers to information about a person’s values, attitudes, interests, and lifestyle. For therapists, understanding a client’s psychographic details can be more insightful than basic demographic data like age or income. Psychographics offer a deeper view of the client’s worldview, motivations for seeking therapy, and factors affecting their decision-making. This insight allows therapists to craft messages and services that resonate on a personal level, addressing the emotional and psychological aspects of the decision to seek therapy. In the realm of [mental health](https://crownsvillemedia.com/mental-health-business-names) services, where personal connection and trust are paramount. Adding psychographic elements to your marketing copy, down to specific word choices and images, allows you to [engage more meaningfully with ideal clients](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) which enhances your marketing effectiveness. When you do this right, you can also influence who seeks out your services and when you’re working with the “right” clients, hopefully also increase your therapeutic outcomes. That is, of course, situationally dependent, but when the right client and counselor are working together, great outcomes are a very likely outcome. ## 4 Exercises To Help You Identify Your Ideal Therapy Client That Go Beyond Basic Demographic Data Now that you’re thinking about your **ideal [therapy client](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords)** from this deeper level, it’s clear that connecting with the right clients through your marketing efforts requires delving into more than just demographic data. You must understand potential client’s problems, values, desires, and preferred modes of participating in therapy. ### Here are four exercises to gain a clearer picture of who your ideal client might be: 1. **Review Your Case Notes – Who Were Buyers and Who Were Not?** Go through your case notes from past sessions, paying close attention to patterns of those who engaged deeply with your services versus those who did not. Look for commonalities in the issues they were dealing with, their motivations for seeking therapy, and any other factors that contributed to their success, or lack of success, in the therapeutic process. This exercise can help you identify the characteristics of clients who are not only in need of your services but are also ready and willing to engage with them fully. 2. **What Are Your Ideal Client’s Problems?** Here you need to be specific. That’s how you tailor your services and marketing messages in the most potent ways. Create a list of the most common issues your ideal clients are dealing with, including both the surface-level problems they bring to you as well as the deeper, underlying issues you identify as therapy progresses. This should include your client’s state of being, mental illness(es), perspective, attitude and frame of mind. Knowing these valuable details will help you articulate how your services can address these problems, making your marketing more relevant and compelling. 3. **What Are Your Ideal Client’s Values and Desires?** Get to the heart of what your ideal clients value most in their lives and what they desire to achieve through therapy. This could include personal growth goals, reducing symptoms related to their mental illness(es), improved relationships, career or financial goals, or achieving a specific emotional state like greater internal peace or happiness. Understanding your client’s values and desires allows you to position your therapy services as a pathway to fulfilling these goals, making your practice more attractive to potential clients. And, it gives you a language you can use to connect with your clients in your marketing. For example, if you know your client’s are Christian and you want to appeal to that value in their decision to work with you, then it’s important to share that you offer this service and speak in language that addresses their (and potentially your own) Christian values. Likewise, if you are keen to work with clients who are ***not*** religious, and want counseling that is non-denominational or not reflecting of any religious values, you can share that as well. Mutual language goes a long way in establishing a bond between you and a new client. 4. **How Does Your Ideal Client Want to Participate in Therapy?** Different clients have different preferences for how they want engage with therapy. This can include everything from traditional in-person sessions to more modern approaches like online therapy or intensive weekend therapy. Consider the modes of participation that have been most effective and preferred among your past clients. If it matches for the kind of therapy you want to offer, let it guide you in shaping your service offerings to match the preferences of your ideal client. By completing these four exercises, you’ll gain a deeper understanding of your ideal therapy client that goes beyond basic demographic data so you craft a more targeted, effective marketing strategy and service offerings. ## Clients are looking for specific solutions Wrapping things up, it’s crystal clear that therapy seekers are on a quest for more than just a listening ear. They want tailored solutions that mesh with their personal struggles, ambitions, values and the therapy vibe that encourages participation. Diving deep to uncover the essence of your ideal client is more than a smart move—it’s your secret weapon in the therapy world. It will help you transform your practice from just another option to the go-to haven for those you’re best equipped to help. Marketing your therapy practice requires knowing your ideal client and from there it’s much easier to determine your [marketing budget](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) and the time it will take to achieve your goals. If we can help you in your efforts to connect with your ideal clients and those most in need, [please don’t hesitate to reach out for a free consultation with our team](https://crownsvillemedia.com/contact-us). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Why Social Media Is An Important Part Of Inbound Marketing?](https://crownsvillemedia.com/social-media-inbound-marketing) **Published:** September 13, 2024 **Author:** Melanie Gorman **Content:** In today’s business landscape, inbound marketing has become an integral part of successful strategies. One critical ingredient for driving potential clients and leads to your website is social media. And while you may not LOVE social media, it does play a pivotal role in amplifying your content, inspire interaction among people, and helping your business to stay in touch with your audience longer. That said, there are a lot of options when it comes to social, as well as different levels of impact that different social platforms can have on your bottom line. Understanding why [social media is crucial to your marketing](https://crownsvillemedia.com/mental-health-hashtags) efforts and how to use it to improve your efforts is key. That is how you improve your marketing efforts without wasting time and money on the wrong things. Table of Contents [Toggle](#) - [The Role of Social Media In Inbound Marketing](#The_Role_of_Social_Media_In_Inbound_Marketing) - [Understanding Inbound Marketing](#Understanding_Inbound_Marketing) - [The Importance of Social Media in Inbound Marketing](#The_Importance_of_Social_Media_in_Inbound_Marketing) - [Social Media as a Content Amplifier](#Social_Media_as_a_Content_Amplifier) - [Social Media And SEO: A Symbiotic Relationship](#Social_Media_And_SEO_A_Symbiotic_Relationship) - [Making Social Media Work For You Long Term](#Making_Social_Media_Work_For_You_Long_Term) - [Integrating Social Media With Other Inbound Marketing Strategies](#Integrating_Social_Media_With_Other_Inbound_Marketing_Strategies) ## The Role of Social Media In Inbound Marketing Inbound marketing revolves around attracting potential customers to your business through tailored content that addresses their wants and needs. For [mental health](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) brands, that means writing articles and other content that is about the specific niche or areas you help clients resolve. If you are a college admissions brand, that means the same thing, but in your niche. If you’re a lawyer, that means the same thing but in your practice area. And the same is true for every other business that hopes to attract potential clients who are looking for your help. This is reinforced by Google itself as recently as the August/Sept 2024 update where niche sites appear to have been the overall winners and broader or generic sites lost. (More details in the video below) By consistently creating and distributing relevant content that aligns with what your clients are looking for, you come out on top almost every time. ## Understanding Inbound Marketing The whole idea of inbound marketing is that you are trying to draw a person into your business, instead of pushing out advertisements, offers or cold calls that are poorly received. You do this by creating and distributing content that speaks to the wants or worries of your target market. When your social posts are authentically aligned with what your target audience is searching for, you have a match. And this strategy attracts prospects and engages them in your website so you can turn them into customers. ## The Importance of Social Media in Inbound Marketing Social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, have become indispensable tools for getting your authoritative message to your target audience. And because they are relatively easy to use, they allow [business owners](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) to connect with their audience where they are often quite active, making it an ideal platform for attracting new customers and retaining existing ones. That said, social media requires a strategy so you are thoughtful about where in the [customer journey you’re meeting potential leads or clients](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients). By crafting the right strategy and content, companies can build strong relationships with their target market, boosting brand awareness, credibility, and customer loyalty. ## Social Media as a Content Amplifier Social media platforms serve as powerful distribution channels to share blog posts, videos, and infographics. Ideally, connecting you at a psychographic level with your intended audience versus a strictly search level that you find on Google or Bing. ### Let’s dig into that a bit more. On social media, your content can reach people through: - **Blogs:** Sharing blog posts on LinkedIn can help establish thought leadership and engage professionals in your industry. - **Videos:** Instagram and Facebook are ideal platforms for sharing videos that showcase your products, services, or company culture. - **Infographics:** Twitter is perfect for sharing visually appealing infographics that present complex information in an easily digestible format. And this is different, and yet symbiotic to what SEO does. SEO is relevant when your buyers are looking for a solution. In many cases, that means people are deeper in the buying experience and in others, it means that they are looking for specific information or details. For your content to grow naturally on search engines, Google has to measure its value. It does that by measuring (you can see this in [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary)) variables like “time on page” and “session”. Google also measures clicks and traffic through your website, all of which are measurements about how important or valuable your content is for the reader. Once you’re seen in Google’s eyes as a subject matter expert, your new content will start to show higher in search. But, you can’t really influence that unless your website gets some traffic and to do that there are two options: advertising or social media. ### Viral Potential Unlike [SEO content](https://crownsvillemedia.com/content-creation-services), social media has immense viral potential, allowing your content to reach exponentially more people as users share it within their networks. This expands your reach so more “like-minded” people find your content and ideally read it and follow you for more. ### Targeted Content Delivery Social media gives you targeting options that are unique to the digital landscape. Most special platforms offer options (sometimes only in their paid programs or in their advertising platform) to segment your audience based on demographics and interests. For example, if your business targets young professionals in a specific industry, you can tailor your content and target this specific group on LinkedIn. If you want more people in a specific niche to see your content on Facebook, your business Facebook account can “boost” that content to a targeted audience for a nominal fee (as low as $5). ## Social Media And SEO: A Symbiotic Relationship Social media and [SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) have a symbiotic relationship because each component enhances the other’s impact on improving a brand’s online presence. By leveraging social media effectively, you can have a direct impact on both your search engine rankings and drive more organic traffic to your websites. ### Social Media’s Impact on SEO It’s well established that social media is not a direct [ranking factor for search engines like Google](https://crownsvillemedia.com/why-does-my-google-rank-keep-changing), but it does have a great deal of influence when your SEO efforts are done correctly. Here’s how: - **Content Distribution**: Publishing valuable content on social media platforms can attract a considerable amount of traffic to your website. As search engines notice the increased traffic, they may perceive your site as more valuable and authoritative, potentially boosting your search rankings over time. - **Search Visibility**: Optimized social media profiles can appear in search engine results pages (SERPs), sometimes even ahead of your website. By incorporating relevant keywords and ensuring your profiles are complete, you increase the chances of users discovering your brand through search. - **Backlinks**: When your content goes viral on social media, it may attract [backlinks from other websites](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website). These high-quality backlinks signal to search engines that your content is authoritative and trustworthy, improving your chances of ranking higher in search results. ### Building Brand Authority and Trust through Social Media Social media also plays a crucial role in establishing thought leadership and fostering trust around your brand. Here’s how: - **Establishing Thought Leadership:** Consistently sharing valuable content on social media can position your brand as an authority in your industry. By demonstrating expertise and providing helpful insights, you can build credibility and establish your brand as a go-to resource for your audience. - **Leveraging Social Proof:** User-generated content and testimonials on social media act as powerful social proof, enhancing trust in your brand. When potential customers see others engaging with your brand and sharing positive experiences, they are more likely to trust your products or services. - **Engagement and Community Building**: Social media is an ideal platform for fostering a community around your brand. By actively engaging with your audience through comments, messages, and real-time interactions, you can strengthen customer loyalty and create a supportive community of brand advocates. Social media and SEO have a mutually beneficial relationship, with each component contributing to a brand’s online success. By harnessing the power of social media, businesses can enhance their search rankings, build authority, and foster trust among their target audience. ## Making Social Media Work For You Long Term Ideally, knowing the social channels that drive traffic to your site is how you leverage it for long term growth. You find this out by regularly reviewing the wealth of data available through social media platforms. Analytic data is critical for making informed decisions on how to optimize your content, and ultimately achieve better results. ### The Power of Data-Driven Decision Making A major benefit of [social media marketing](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram) is its measurement and analysis capabilities. To optimize your inbound marketing efforts, it’s crucial to monitor key social media metrics, such as likes, shares, click-through rates (CTR), and conversions. These insights enable you to identify which content resonates with your audience and which platforms drive the most engagement. By understanding your audience’s preferences, you can tailor your content strategy to deliver more of what they want. ### Refining Your Strategy Social media analytics allow you to evolve your strategy continuously, making adjustments based on data-driven insights. For instance, you might discover that your audience prefers video content over text posts or that certain posting times yield higher engagement. By using analytics to refine your approach, you can create more effective content that drives better results for your business. ### A/B Testing and Experimentation A/B testing is an essential tool for understanding what resonates with your audience. By comparing two versions of the same post, you can identify which elements—such as headlines, images, CTAs, or posting times—perform better. Over time, this iterative process will help you optimize your content based on your audience’s preferences, resulting in more successful social media campaigns. By paying attention to what the data says about your social efforts, you learn how to stay ahead of the competition on social media that really does seem to be changing all the time. ## Integrating Social Media With Other Inbound Marketing Strategies Your efforts (and really opportunities) don’t end with a great TikTok video or LinkedIn post, to get the most out of your marketing efforts, it’s essential to integrate social media with other strategies, such as email marketing, content marketing, and SEO. By creating a unified approach, you can enhance the overall effectiveness of your marketing campaigns and achieve better results. Successful inbound marketing relies on a holistic strategy that incorporates multiple channels (in this case, articles, newsletters and [SEO optimization](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results)). By doing so, you can create a seamless experience for your audience and reinforce your brand messaging across various platforms. ### Cross-Promotion and Synergy Here’s how it works. - **Content Marketing**: Share your blog content on social media platforms, linking [back to your website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) or landing pages to drive traffic and increase engagement on your website. This is how you introduce new people to your brand. - **Email Marketing**: Promote your social media profiles in email newsletters and use them to build your email list, strengthening the connection between the two channels. - **SEO Optimized Content:** By incorporating targeted keywords into your articles and videos, you can educate potential customers at the various stages of the buyer journey, increasing the likelihood of them taking a step with your brand. Successfully integrated campaigns also leverage multiple channels. For instance, a brand might launch a new product with a coordinated campaign involving social media posts, email announcements, and targeted blog content, all driving traffic to a dedicated [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages). ### Automation and Tools Managing social media can often feel like a headache. Fortunately, there are tools to help streamline the process. Social media management platforms like Social Bee, Hootsuite, Buffer, and Sprout Social (to name just a few) enable you to do a handful of important tasks with a less challenging lift. **This is what we look for in a great social media tool:** - The ability to schedule posts and automate the day/time the content publishes on your social channels. - The ability to post the same content across several channels at the same time. - The ability to measure the results using their analytics tools to see how the same content performs across different social channels. - and monitor engagement across multiple platforms from a single dashboard. When you have a tool to do the heavy lifting, you’re free to do more creative tasks that take greater levels of effort to accomplish. The truth is, when you integrate your social media efforts with your inbound [marketing strategies](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) it takes less effort to build brand visibility, authority, and customer relationships. By understanding your target audience, crafting engaging content, leveraging analytics, and fostering cross-channel synergy, you can maximize the impact of your marketing efforts across the Net. Read more about [The Connection Between SEO and Social Media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) and if you need support with your inbound marketing efforts, please don’t hesitate to reach out for a consultation. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Social Media Marketing --- ### [11 Tips To Create An Amazing Psychology Today Profile](https://crownsvillemedia.com/psychology-today-profile-tips) **Published:** November 26, 2024 **Author:** Melanie Gorman **Content:** Psychology Today is the go-to resource for mental health therapists to advertise their therapy practice. Traditionally, a listing helped therapists find local in-person clients, but today it does that plus a whole lot more. The online magazine provides a robust platform for therapists to showcase their expertise, expand their reach, as well as find in-person and virtual clients. Published authors are often invited in to publish articles on the platform, making Psychology Today a significantly important resource to the public looking for information on mental health topics. That said, with so many therapists listed on Psychology Today, it’s easy to get lost in the sea of other local therapists hoping for the same thing. If you want to be noticed, you need to do a little more work to stand out from your peers. Whether you are a newly licensed clinician or have had your profile on Psychology Today for some time, optimizing your content with clickable elements can significantly enhance your visibility. This is how you get more clients to contact you for services or to simply visit your [website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) to read your blog or get on your mailing list. By incorporating additional details and making your profile more engaging, you will stand out from your peers. Table of Contents [Toggle](#) - [Below are 11 tips and best-practices for creating a clickable Psychology Today profile that attracts potential clients.](#Below_are_11_tips_and_best-practices_for_creating_a_clickable_Psychology_Today_profile_that_attracts_potential_clients) - [Psychology Today Profile Tips (FAQs)](#Psychology_Today_Profile_Tips_FAQs) - [And of course, how do you cancel your Psychology Today profile?](#And_of_course_how_do_you_cancel_your_Psychology_Today_profile) ## Below are 11 tips and best-practices for creating a clickable Psychology Today profile that attracts potential clients. ### **\#1 It’s important to start by getting the basics right.** This includes providing all the necessary information that potential clients are looking for. Make sure to include: - Your full [name as it is on your business](https://crownsvillemedia.com/mental-health-business-names) listing. - Your complete qualifications with license details (state, expiration date, how long you have been licensed, etc.). - Supplemental training/qualifications – spelled out, not everyone knows what EMDR or IFS is. - Common language to describe your expertise – remember you’re not writing to your peers, you’re writing to the general public. Think “childhood trauma from parent’s divorce” vs “anxious attachment style” - Your complete address if you want [local clients](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) OR city/state if you only want online or virtual clients. - Your specific contact details should include your phone number, link to your contact form, link to [online scheduling if you offer it for new clients](https://crownsvillemedia.com/how-to-market-to-your-ideal-client), and your email. - A professional, warm, and inviting photo of you (and only you). - A conversational, warm, and inviting bio about your interests and your work. Clients want to know that they can trust you and easily reach out to you when [needed](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025). The easier you make it for people to find you, the better. ### **\#2. Double-check that all the details are accurate and up-to-date.** This will ensure that clients have the most reliable and relevant information about you. Since [clients are often searching for the right therapist](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you/) by interviewing more than one person, if your details are inaccurate, you’re likely to be passed over. Very few people are willing to spend time searching for your website or contact info past what they see on your Psychology Today profile, so you need the information to be accurate the first time. ### **\#3. Make sure your content is well-organized and easy to read.** Clients are on Psychology Today because they are in pain and looking for help. That means, for some people, they are not at their best and if your profile is hard to read or to understand, they will likely skip down to the next person on the list. ### **\#4 Write a compelling and human bio.** Your [Psychology Today bio](https://crownsvillemedia.com/how-to-write-a-well-crafted-therapist-bio-that-converts) is one of the first things potential clients will see when they visit your page. It’s crucial to create a bio that encapsulates what you do and how you can help clients. Be clear and concise about your approach to therapy and what your areas of expertise are. Avoid unnecessary professional jargon, super-long sentences or rambling thoughts. It’s worth spending a few extra minutes reading your bio out loud to ensure that it’s well-crafted and conveys the [message you intended to send](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message). After writing it, take a few minutes to walk in a potential client’s shoes. Does your bio read like you “get them” or like you “are easy to connect with?” This is how your profile should be written. And bonus tip, use your [updated profile on your website](https://crownsvillemedia.com/website-support-update-requests). This will refresh the content and give Google yet another reason to send traffic your way. ### **\#5 Include details about your practice.** Apart from your qualifications and therapy style, potential clients want to know what they can expect from visiting your practice. For instance, how long are your sessions? Do you offer online therapy? What forms of payment do you accept? Adding these details to your profile can make it more clickable and encourage potential clients to get in touch with you. ### **\#6 Highlight your niche** In a sea of therapists on Psychology Today, standing out can be a challenge. One of the [most effective ways to attract the right clients](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/) is by highlighting your niche. Specialization can make a world of difference in your visibility. People seeking help often search for therapists who specialize in their particular issue, whether that’s eating disorders, postpartum depression, or grief counseling. Make sure to prominently feature your niche in your profile, explaining your unique approach and why you are particularly equipped to help with these issues. Showing your passion for this area and your dedication to helping clients overcome these specific problems can make your profile more compelling and attractive to potential clients. Remember, specificity is key here – the more specific you are, the more likely you are to attract the right clients. ![Tips for psychology today profile](https://crownsvillemedia.com/wp-content/uploads/2023/11/tips-for-psychology-today-profile-1024x683.webp)### **\#7 Avoid clinical jargon** When crafting your Psychology Today profile, it’s crucial to remember that your potential clients may not have a background in [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts). Using clinical jargon or overly technical terms can make your profile feel distant or hard to follow, deterring readers who are already seeking clarity and connection. Instead, focus on plain, accessible language that resonates with their emotions and needs. For example, rather than saying you “utilize a psychodynamic approach to explore attachment disruptions,” you could say, “I help clients uncover patterns in their relationships and understand how their past affects the present.” This keeps your profile inviting and relatable, encouraging clients to reach out. Ultimately, your goal is to make potential clients feel understood, not overwhelmed. With an approachable tone, you show potential clients that you can explain complex concepts in a way that’s easy to grasp—a valuable quality in a therapist. ### **\#8 Use an appropriate photo** Your profile photo is one of the most important aspects of your Psychology Today profile. It’s the first visual representation of you that clients will see on your page. Therefore, it’s essential to use a photo that showcases your professionalism and approachability. Avoid using selfies, group photos, or pictures with your kids, partner, or pets. Also, avoid overly casual pictures or images that are distinctively NOT how you appear in the session. Instead, opt for a professional headshot with good lighting, a plain background, and a smile. ### **\#9** **Add a video to help make yourself standout** A video on your Psychology Today profile is an excellent way to make a strong, lasting impression. For many potential clients, the therapist-client relationship hinges on trust and connection, and a video can help establish that before the first session. Through a short personal video, you can introduce yourself, share your therapeutic approach, and showcase your personality. Many clients find videos more engaging than written bios and use them to gauge whether they’d feel comfortable working with you. Keep your video under two minutes and focus on being genuine rather than perfect. Highlight key points like your specialties and the types of clients you work with. A well-crafted video sets you apart from other therapists and gives clients a glimpse of what it might feel like to work with you. ### **\#10 Optimize for your target location** Optimizing your Psychology Today profile for your target location helps you attract the right clients and improves your searchability. Go beyond simply listing your city—include specific neighborhoods, counties, or landmarks to make your profile more precise. For example, instead of “Los Angeles,” specify areas like “Santa Monica, Westwood, or Culver City.” If you offer teletherapy, mention the regions where your virtual services are available, such as “serving all of California.” This not only makes it easier for potential clients to find you but also shows that you’re familiar with their community, building trust and credibility. ### **\#11 Keep your profile up to date** Finally, it’s essential to keep your Psychology Today up to date regularly. This means adjusting your profile as your practice expands, you gain new qualifications or areas of expertise. Keep in mind that having an updated profile gives potential clients confidence in your professionalism and commitment to your practice. It also means that they will recognize you when they meet you. A lot of people don’t do this, but I advise updating your headshot every year or two. We all change as we age, and it’s important to be authentic in your appearance so your potential client knows who they are about to meet. Creating a clickable Psychology Today profile is essential for therapists looking to grow their practices. It’s [less costly than running therapy ads](https://crownsvillemedia.com/therapy-ads) and it works. You ensure this will happen when you include all the necessary information. By doing this, you improve your chances of standing out, attracting more clients and growing your business. ![Psychology today profile tips faqs](https://crownsvillemedia.com/wp-content/uploads/2023/11/psychology-today-profile-tips-faqs-1024x683.webp)## **Psychology Today Profile Tips (FAQs)** ### **Why is it important to include all the basic information in my Psychology Today profile?** Including all the basic information, such as your full name, qualifications, licensing details, and contact information, is crucial because potential clients are looking for comprehensive and trustworthy profiles. It assures them of your professionalism and makes it easier to contact you for services, which is often the first step in establishing a therapeutic relationship. ### **How often should I update my Psychology Today profile?** It’s advisable to update your profile regularly, particularly when there are changes to your practice, qualifications, or areas of expertise. Additionally, refreshing your headshot every one to two years can help maintain an authentic representation of yourself, ensuring that clients recognize you when they come for their appointment. ### **What should I avoid when choosing a photo for my profile?** Avoid using selfies, group photos, or pictures with pets, partners, or children. Also, steer clear of overly casual images or photos that do not represent how you appear in a professional setting. Instead, opt for a professional headshot with good lighting and a plain background that conveys approachability and professionalism. ### **How can I make my profile stand out among many other therapists on Psychology Today?** To stand out, highlight your niche and specializations in your profile. Being specific about your areas of expertise can attract clients who are seeking help with particular issues. Also, ensure your bio is compelling, personal, and jargon-free, and that your profile is well-organized and up-to-date. ### **Is it really necessary to avoid professional jargon in my profile bio?** Yes, it is important to avoid professional jargon because your profile is not just for peers but for the general public. Many potential clients may not be familiar with technical terms, so using clear, accessible language can make your profile more relatable and understandable to those seeking help. ## **And of course, how do you cancel your Psychology Today profile?** Truthfully, they make this quite challenging. After searching online for 15 minutes, the answers were found inside the portal. First you need to log into your account. Then, inside of their help section is this answer “If you can’t find the answer? [Email us](https://psychologytoday.zendesk.com/hc/requests/new) or call us at (646) 679‑7348 M‑F 9am‑6pm Eastern Time” There isn’t a direct “cancel” button or link. So bypass the search and email them or call them to cancel your account. Hunting around will likely cause you frustration and/or an extra month that you don’t want to pay for. That said, Psychology Today does offer many clients all the referrals they need, especially if you take insurance. If you are a cash-based therapist, you likely need [a great website](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today), your profile on Psychology Today and other niche directories and a marketing plan. It’s the combination of all three that will fill up your practice if you don’t yet have a completely referral-based business. If you need help with your profile on Psychology Today or your website in general, please reach out. We’re happy to [schedule a complimentary consultation](https://crownsvillemedia.com/contact-us) with our team to help. Updated 11/26/24 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Everything You Need To Know About Writing SEO Focused Listicles](https://crownsvillemedia.com/seo-focused-listicles) **Published:** December 6, 2024 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [What is a Listicle?](#What_is_a_Listicle) - [Why Are Listicles Good For SEO?](#Why_Are_Listicles_Good_For_SEO) - [Why Listicles Are Important](#Why_Listicles_Are_Important) - [What’s Included in a Listicle?](#Whats_Included_in_a_Listicle) - [Do Listicles “Dumb Down” Ideas?](#Do_Listicles_%E2%80%9CDumb_Down%E2%80%9D_Ideas) - [Example of a Listicle](#Example_of_a_Listicle) - [Other Great Listicle Examples On The Web](#Other_Great_Listicle_Examples_On_The_Web) - [What Topics Make For a Good Listicle?](#What_Topics_Make_For_a_Good_Listicle) - [Writing SEO-Focused Listicles (FAQs)](#Writing_SEO-Focused_Listicles_FAQs) ## What is a Listicle? A listicle is a type of article that presents information in the form of a list. The term “listicle” is the combination of the words “list” and “article”, and it has become increasingly popular in today’s online media landscape. In fact, in many cases, you see lists exclusively explaining various topics because the format is better for that kind of article. ## Why Are Listicles Good For SEO? Listicles are good for search engine optimization (SEO) because they allow you to strategically incorporate multiple keywords and phrases throughout your content. This format naturally supports SEO-friendly writing by breaking the text into sections, each with its own subheading that highlights a relevant keyword or phrase. When you create subheadings for each list item, you’re signaling to search engines that your content thoroughly addresses the topic and its related queries. These subheadings act as cues for both readers and algorithms, demonstrating that your article provides valuable and specific information they’re searching for. This increases the likelihood of your content ranking for multiple keyword variations. Additionally, listicles offer the opportunity to include more internal and external links within each item, which further enhances SEO. These links help improve navigation for readers while signaling credibility and context to search engines. By covering a broad yet focused range of subtopics under a single umbrella, listicles maximize visibility and ensure your content performs well in search results. When it comes to [writing blogs](https://crownsvillemedia.com/write-blogs-faster), lots of clients ask us for SEO-optimized titles. And, we’re happy to do it. But when we share our recommendations, we often hear a painful groan as clients explore the titles. “I hate lists…” “Can’t I write this title as an essay?” “I don’t want to dumb down my ideas, lists aren’t for me.” “I would never read a listicle, do clients really read lists?” If we had a nickel for every person who said a version of these objections, well, you get the idea. The truth is, some SEO topics are better as a list vs an essay. Below you’ll find out why listicles are so popular, why they matter, the truth about “dumbing it down” and more. ## Why Listicles Are Important Listicles are famed for their user-friendly nature. They allow you to present a complex topic in a simplified, linear format. Because of this, they are widely popular on blogs and [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) platforms like LinkedIn. Technically, due to their structured layout, listicles reduce cognitive load, making it easier for your reader to absorb and retain information. The nature of the list also allows the reader to seamlessly move through various points or steps, fostering a natural flow to reading. This is particularly important given how short many people’s attention spans are. Readers often skim content looking for key points, especially when they’re reading something they are familiar with. Listicles provide their points in a tidy, efficient package, enhancing user engagement and time spent on the page. Ultimately, their approachable format can vastly improve readership and shareability, making them a powerful tool in any content strategy. ![What included in listicle](https://crownsvillemedia.com/wp-content/uploads/2023/11/What-Included-in-Listicle-1024x683.webp)## What’s Included in a Listicle? A listicle usually comprises several key components that come together to create this [unique form of content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content). - First, it includes a numbered or bulleted list, which is the structure of the article. This list encapsulates the main points or steps that the writer wants to convey. - Second, each point on the list is supplemented by a brief explanation or discussion. This can range from a single sentence to a few paragraphs, depending on the depth of information you’re offering to readers. Images, infographics, or other visual elements are often incorporated to enhance understanding and engagement. - Finally, a compelling headline is a crucial part of a listicle. Headlines are often numerical (e.g., “10 ways to…”), which serves as an immediate draw to the reader. It sets the expectations for the article including presumed length, comprehensiveness and goal. ### Listicle Headlines Beyond offering a linear or step-by-step process for your article, listicles can meet different search intent needs that readers have. Consider doing a search for summer camps for your kids. Would you like a list of 3 options or 12? What about vacation spots on the California coast? Would you like the top 5 or a list of 35 that are “off the beaten path”? Or coffee alternatives if you’re trying to get your caffeine from non-coffee sources. Would you like the top 3 or a list of 9 ideas to explore? When it comes to listicles and SEO, it’s important to spend some time considering what the reader (or user) will want from your article. In some cases, less is more because too much is overwhelming. In other cases, more is better because it’s a highly experienced topic and your reader has likely tried a lot of things already. For your article to be meaningful, you have to offer something new. ## Do Listicles “Dumb Down” Ideas? The idea that listicles “simplify” content or ideas is a topic of considerable debate. Detractors contend that listicles oversimplify intricate subjects, condensing nuanced discussions into easily digestible fragments. Nevertheless, proponents of listicles assert that this format does not necessarily belittle topics but instead enhances their accessibility to a wider range of readers. When the topic is complex, listicles offer readers a starting point for a deeper discussion, sparking curiosity and encouraging exploration. In this respect, listicles serve a crucial function in an increasingly fast-paced world where people are minimally curious about a topic and need “just enough” information to know if the topic is worth spending more time on. So, while listicles may simplify concepts in their delivery, their ultimate goal is to engage, inform, and provoke thought, rather than to “dumb down” content. The last thing to say on this is that “dumbing down” is also a function of the writer and their choices with what is put on the page. You can have a complex step-by-step article that is more easily read because it’s in a list vs being in paragraph form. Dumbing down is a choice. There’s nothing that says you can’t speak with integrity about your topic in a list form. Ultimately, it’s just how the words are laid out on the page, not the words you choose. That is up to the writer. ## Example of a Listicle Let’s take a look at a simple listicle example to better understand this concept. The article could be titled “5 Reasons You Should Start Meditating Today”. - *Boosts Your Mental Health:*Regular meditation has been linked to reduced levels of stress and anxiety. When you incorporate meditation into your daily routine, the focus on your breath brings you into the present moment which allows for less mental energy on things outside of your control. This can contribute to feeling more positive about the world around you. - *Improves Concentration:*Meditation helps to increase your focus and concentration levels. If you’re someone who easily gets distracted, this could be a helpful solution. - *Encourages A Healthy Lifestyle:*Meditating regularly can also bring about a conscious awareness of your health, encouraging better lifestyle habits. - *Enhances Your Self-Awareness:*Through meditation, you can develop a deeper understanding of your inner self, fostering growth and self-improvement. - *Promotes Emotional Health:*Studies have shown that a consistent meditation practice can lead to an improved self-image and a more positive outlook on life. In this example, you’re looking at a standard listicle layout. Each point could obviously be developed further and the study mentioned in #5 needs to be cited for verification, but you get the idea. The piece offers the beginning of a compelling reason to start meditating and you could offer further elaboration on each point. In addition, you could add a visually engaging image or infographic to further explain your ideas. ## Other Great Listicle Examples On The Web Here are six exceptional listicles showcasing unique approaches to content creation, effective [SEO strategies](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you), and engaging user experiences: 1. **Epic WA:** [**An Immersive Guide to Western Australia**](https://epicwa.perthnow.com.au/?utm_source=perthnow&utm_medium=homepagetile&utm_campaign=June_Immersive) Why it works: This listicle combines stunning visuals with concise, informative content, making it easy to navigate and highly engaging. It demonstrates how blending creativity with a structured layout can make even travel guides stand out in search results. The use of multimedia further enhances SEO by increasing time-on-page metrics and user interaction. 2. **The Global Environment Facility:** [**Young Voices for the Planet**](https://www.thegef.org/newsroom/feature-stories/young-voices-planet) Why it works: This listicle amplifies youth-driven environmental initiatives, offering a heartfelt and inspiring narrative. Each item highlights a specific story, making it keyword-rich and relevant to topics like “environmental activism” and “youth voices.” Its positive tone and call-to-action encourage sharing and further engagement, enhancing SEO value. 3. **International Finance Corporation:** [**7 Steps to a Zero-Carbon Building**](https://www.ifc.org/en/stories/2021/7-steps-to-a-zero-carbon-building) Why it works: This listicle uses a structured step-by-step format to educate readers about sustainable architecture. Each step targets specific search terms like “zero-carbon building” while providing actionable advice. The clear formatting and actionable takeaways enhance its SEO appeal by making it user-friendly and easy to share. 4. **Campaign:** [**Five Ways to Future-Proof Your Business in a Post-Covid World**](https://www.campaignlive.co.uk/article/five-ways-future-proof-business-post-cookie-world/1714408) Why it works: This article tackles a timely topic with precision and clarity. Its relevance to a hot-button issue ensures it ranks well for competitive keywords like “future-proof business” and “post-covid strategies.” The integration of industry insights adds authority, making it highly shareable within professional circles. 5. **Power List:** [**The 20 Hottest CMOs in Australia Right Now**](https://www.bandt.com.au/powerlist-reveal-the-20-hottest-cmos-in-australia-right-now-3/) Why it works: A compelling title and strong focus on industry influencers make this listicle naturally engaging. Featuring ranked individuals with detailed profiles ensures it appeals to search engines and users alike, capturing interest from both general readers and those in marketing. 6. **The Internal Communications Manual:** [**A Storytelling Guide**](https://stories.relx.com/the-internal-communications-manual/index.html) Why it works: This listicle takes a practical approach, offering actionable advice for improving internal communications. Its mix of tips, storytelling elements, and structured layout makes it both relatable and SEO-friendly. By targeting keywords like “internal communications” and “manual,” it resonates with its professional audience while climbing search rankings. Each of these listicles demonstrates how a strong focus on design, structure, and keyword optimization can [create content](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that not only engages readers but also performs exceptionally well on search engines. Use them as inspiration for crafting impactful listicles tailored to your audience. ## What Topics Make For a Good Listicle? When it comes to creating a listicle, choosing the right topic is crucial. A good listicle topic is one that can be broken down into clear, concise points or steps. These topics typically fall into one of several categories. - *How-to Topics:*These provide step-by-step instructions for completing a task, such as “How to Bake a Chocolate Cake” or “How to Start Your Own Blog”. - *Tips and Tricks:*These offer valuable advice in an area of interest, like “10 Tips for Improving Your Photography Skills” or “5 Tricks to Boost Your Productivity”. - *Recommendations:*These can include book or movie lists, travel destinations, or favorite products. Examples include “7 Books Every Entrepreneur Should Read” or “Top 5 Pizza Places in New York”. - *Explanatory Lists:*These explain complex concepts or ideas in a simplified way, such as “5 Theories of Quantum Physics Made Simple” or “Understanding the 7 Principles of Design”. - *List of Facts or Stats:These provide a collection of interesting facts or stats on a particular topic, like “10 Fascinating Facts About People with ADHD” or “7 Surprising Statistics About [Social Media](https://crownsvillemedia.com/mental-health-hashtags) Usage”.* And of course, you can have an article like this one where there are lists embedded in the essay. All of it works. Just remember that the main goal of a listicle is to provide value to the reader in an easy-to-digest format. It can be a lead in to a longer essay or it can stand alone. The idea is to use the listicle to give people enough information to either complete their task or to get them thinking at a deeper level. As a writer, this is one article layout you want to use regularly when the topic you’re covering requires something clear, concise and linear. ![Example of listicle](https://crownsvillemedia.com/wp-content/uploads/2023/11/Example-of-Listicle-1024x683.webp)## Writing SEO-Focused Listicles (FAQs) ### What is a listicle, and why are they so popular in online content? A listicle is a type of article that presents information in the form of a list. They are popular in online content because they offer a user-friendly, structured format that makes it easier for readers to absorb and retain information. Listicles are also visually engaging and cater to shorter attention spans. ### What are the key components of a well-structured listicle? A well-structured listicle typically includes a numbered or bulleted list, brief explanations, or discussions for each point, and may incorporate images or infographics to enhance understanding. Additionally, a compelling headline is essential to draw in readers. ### What topics work best for listicles? Listicles are versatile and can work for a wide range of topics. Some popular categories for listicles include how-to topics, tips and tricks, recommendations, explanatory lists, and lists of facts or statistics. The key is to choose a topic that can be broken down into clear, concise points or steps. ### How can listicles improve my SEO strategy? Listicles can enhance your SEO strategy by providing structured, easy-to-read content that is more likely to engage readers and encourage them to spend more time on your page. They also cater to different search intent needs, offering options for both shorter and more comprehensive lists, depending on the topic. Additionally, listicle headlines with numbers can attract readers and improve search visibility.If you [need support with SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) headlines for your articles, please reach out. We’re happy to[schedule a complimentary consultation](https://calendly.com/crownsville-media-consultation/30min) to explore your blogs and what you need to be more successful with your SEO. Updated: 12/06/2024 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Content Marketing Strategies --- ### [What is Generative Engine Optimization (GEO)](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) **Published:** January 19, 2025 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Why You Need It To Stay Ahead](#Why_You_Need_It_To_Stay_Ahead) - [What is Generative Engine Optimization (GEO)?](#What_is_Generative_Engine_Optimization_GEO) - [Why GEO Matters in 2025](#Why_GEO_Matters_in_2025) - [How GEO Differs from SEO](#How_GEO_Differs_from_SEO) - [What We’re Seeing With Clients:](#What_Were_Seeing_With_Clients) ## Why You Need It To Stay Ahead SEO has always been an ever-changing world. Today, the new(ish) player is AI. Tools like ChatGPT, Google Gemini, Claude, and Perplexity, are changing almost daily how people seek help online. It’s no longer good enough to rank on traditional search engine rankings anymore; now, you need to be found in AI as well. ***Welcome to the era of Generative Engine Optimization (GEO)—the latest game-changing opportunity to secure new clients and increase revenue.*** ## What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of optimizing digital content to ensure it’s used in AI-generated responses provided by tools like ChatGPT, Google Gemini, and others. Unlike traditional SEO, which focuses on ranking content in search engine [results pages](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results) (SERPs), GEO aims to position your brand within the content and answers that generative AI provides to users. How does it work? **GEO involves strategies such as:** - [Crafting content structured for generative engines](https://crownsvillemedia.com/citing-your-sources-seo-ai-discovery) – writing with the engine in mind from the start - Maximizing content for featured snippets and zero-click results (super top of the search results) - Improving the structured data on your website so your site can pull more easily into AI engines - Mastering the content funnel for your specific brand/area of expertise - Developing consistency across all marketing channels (search, social, PR, branding) GEO is not a replacement for SEO but an evolution of it, recognizing that a growing number of consumers are turning to AI engines instead of (or alongside) traditional search engines. If you have worked on SEO in the past, GEO is an extension of that work. It should not require “starting from scratch” if your SEO was done well in the past. That said, continuing to do SEO without adapting will be very difficult in the future. According to OpenAI, there are 300 million weekly active ChatGPT users as of December 2024. ***That is a LOT of people using Chat as a means for finding what they are looking for.*** ![Screenshot from X from Open AI on December 4th about their current userbase. ](https://lh7-rt.googleusercontent.com/docsz/AD_4nXew8Chv8iUYPJUpSYQSEwN1UWVzqKWqc0hGoCYjiYptIpZmUtVntFL-HudyW5xn5tvy1aC4u4dqZKX0QXV-ZA7NldPMvnkt-l8M9SVZ-9B5V4tJ3Zet7ujWLOQtnI9yjS1hoG84?key=VWjj7-FkAc2C5Zrt_8qd9apX)## Why GEO Matters in 2025 The rise of AI in search engines signals a seismic [shift in how businesses](https://crownsvillemedia.com/how-to-rebrand-yourself-if-your-small-business-is-shifting-direction) connect with their audiences. GEO is critical for staying competitive in this evolving landscape. ### 1. AI-Driven Search Has Become a Part of Daily Search Behavior AI chats, summaries, and generated overviews are becoming routine features on platforms like Google and Bing. Now that AI search includes brand mentions and recommendations, missing out on these mentions could mean becoming invisible to your target audience. ![ChatGPT chat from a query on who can help me build a website near me?](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeeyXi8ee_2GBbQJoXywBpzNa3M5pwXwoXQLEM4YVqM4x-d7ho37LrfvdhUaHM1KkJkKHYB0MQDreyWV9AIdmvvL680xHh2-YE2PsIsTCUOekgI4RU4f5RxG_MNd28AliZkExG3?key=VWjj7-FkAc2C5Zrt_8qd9apX)**Source:** ChatGPT Not to mention, the traffic loss. According to the [Wall Street Journal](https://ar5iv.labs.arxiv.org/html/2311.09735), AI-generated searches may result in a 20-40% reduction in organic traffic for businesses that rely solely on traditional SEO. Those who integrate GEO into their strategies now will have a clear advantage. ### 2. Consumer Behavior is Changing Modern users want instant, concise answers. Instead of sifting through multiple links and [pages on Google](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), AI results are fast, damn-near instant and keep the creative process flowing vs getting users stuck in thought. This new taste of getting “real” answers faster than ever before fuels the need for making sure your content is part of those AI-generated answers. The other variable to pay attention to is this. According to [Search Engine Land](https://searchengineland.com/google-search-market-share-drops-2024-450497), Google’s market share in Q4 of 2024 dropped below 90% for the first time since 2015. Lots of factors have impacted this and at this time, the drop is not being purely attributed to AI tools, but the cooling of the consumer love affair with Google is evident in their behavior. As marketers, we must pay attention to this. ### 3. SEO Itself Is No Longer Enough Traditional [SEO strategies](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) are not enough to get your content to surface highly in AI tools. Without GEO strategies, your content risks being overlooked by AI models that prioritize highly structured, AI-friendly content. Keywords remain critical so you can validate your assumptions about how the world looks for your offerings, but that alone isn’t enough. You need both SEO and GEO strategies if you want to survive. ## How GEO Differs from SEO Although GEO shares similarities with SEO, such as [improving content quality](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) and keyword optimization, their goals and methods diverge significantly. | **SEO** | **GEO** | |---|---| | Focuses on boosting rankings in search engine results pages (SERPs). | Optimizes content to appear in AI-generated responses on platforms like ChatGPT, Perplexity, Claude and more. | | Relies on backlinks, meta tags, and search algorithms for visibility. | Leverages structured data and AI algorithms to improve how your content is discovered in AI tools. | | Targets [keywords and user intent](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) for ranking within web searches. | Uses AI-friendly phrasing (AKA conversational language) to ensure [content is prioritized by generative](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) engines. | GEO isn’t here to replace SEO; instead, it [builds upon the core SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) foundational principles to meet the needs of someone searching in a tool like ChatGPT. ## What We’re Seeing With Clients: **\#1 Strong SEO-optimized websites are continuing to perform** – the basics of SEO have not changed. Good page structure, well-optimized content, and a clear understanding of user intent are more important than ever. Websites without these three factors are falling in search results faster than their competitors. **\#2 Traffic numbers have to be measured differently to get the full impact of GEO and AI impact–** finding the source of traffic in [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) is more complicated than before. Most AI traffic at the time of writing is being measured as “direct traffic,” there isn’t a variable for AI referrals. To see what content you are showing across the various AI tools, you need to look at new sources. I lean heavily into the idea that the demand for transparency around the impact AI tools are having on referral sources will increase the pressure on Google to report this information. But, as of today, you need to think outside the box to determine where your AI traffic is coming from. **\#3 Longer “how to” content is not performing as well in AI engines–** ChatGPT is a thinking partner for its users. One natural question leads to another in rapid succession and reduces the need to search endlessly on Google for answers. If you think like your clients versus always trying to sell or educate your clients on everything, you will win for GEO. **\#4 Shorter “to the point” content IS performing better in AI engines–** think about what you want when you look for answers. If someone asks “how long can a glass of milk stay on the counter before it spoils” you don’t want to have to read about the history of milk, why milk goes bad and how to prevent it from spoiling before getting your answer. Get to the point faster and you will rank better for GEO results. **\#5 NEVER forget your audience.** User intent (AKA what someone wants from their search) is the critical variable. Shorter sentences, getting to the point faster and using structures like heading tags, internal links, and data to back up your opinions is what matters. Winning trust from your readers is how you move people through their buyer’s journey. Without it, they just go to the next result as they look for what they really want. Generative Engine Optimization is here to stay. It’s the next generation of “future proofing” your business and gives prospective buyers what they want quickly and efficiently. Learning how to integrate GEO strategic thinking into your content model is critical in 2025 because everyone will be clamoring to get to the top of AI results. GEO is the pathway to achieving that for your business. If you are looking for a [marketing partner to ensure your business](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) thrives in this new era, please schedule a free consultation with our team today. [Schedule a complimentary call with our team today.](https://calendly.com/crownsville-media-consultation/30min) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** AI & GEO --- ### [Navigating Anxiety: How Therapists Can Empower Government Workers In 2025](https://crownsvillemedia.com/navigating-anxiety-how-therapists-can-empower-government-workers-in-2025) **Published:** January 23, 2025 **Author:** Melanie Gorman **Content:** With the change in administration, government employees and contractors are being hit hard with workplace changes and new expectations once again. The truth is, the past 5 years have been riddled with insecurities in the work place. From financial worries to insecurities about workplace policies, it’s more common than ever to hear clients share that they are confused, stressed and uncertain about how to navigate and manage their lives. As a therapist, [understanding what your clients](https://crownsvillemedia.com/understanding-the-customer-journey-of-non-referral-therapy-clients) are feeling is key. Offering them hope and even the opportunity for resilience will go a long way to calming their nervous systems. From anxiety about job security to frustration with policy changes, you know better than anyone how these issues deeply affect your clients’ well-being. Understanding what’s going on in their world behind all the headlines will help you meet them where they are, so you can guide them through these tough transitions with confidence and ideally, some optimism. Early 2025 is no exception to this new rule. Given the landscape, therapists need to not just be aware of the almost predictable challenges that clients will bring into session, but also name such challenges on your website and in your marketing to help clients see how well you understand their circumstances. **As we all experience the political shifts coming, here are a few challenges you will likely see in your office.** Table of Contents [Toggle](#) - [The Return-to-Office Mandate](#The_Return-to-Office_Mandate) - [Job Security In An Unstable Landscape](#Job_Security_In_An_Unstable_Landscape) - [Changes To DEI Policies](#Changes_To_DEI_Policies) - [How To Vocalize Your Commitment To Helping Clients About These Challenges](#How_To_Vocalize_Your_Commitment_To_Helping_Clients_About_These_Challenges) ## The Return-to-Office Mandate Under President Trump’s administration, federal employees are being [called back to in-office work](https://www.reuters.com/world/us/trump-orders-federal-workers-back-office-full-time-2025-01-21) five days a week, ending remote work arrangements that thousands of white collar workers got used to during the COVID-19 pandemic. This means saying goodbye to the flexibility, autonomy, and sense of control they felt over the past five years. Whatever your personal feeling about this change, clients who work either in the DMV or who are federal employees worldwide will experience a quantum shift in lifestyle. This change impacts schedules, upends routines, challenges work-life balance, and forces a major readjustment. Navigating this shift can feel overwhelming for even the most resilient employees. ### In Therapy, You Might Hear Thoughts Like: - “How am I supposed to rearrange my schedule, get all my work done, and take care of my kids?” - “I’m anxious/nervous about being around coworkers again.” - “I’m not sure I can handle going back to working in person with all the office politics.” - “I was so much more productive at home – this feels punitive after all I have done.” - “I’m not sure I can stay at this job, perhaps this isn’t the right place for me after all.” Sit around any coffee shop and you’ll hear people wrestling with questions around managing the demands of long commutes while also juggling child care or elder care responsibilities. These worries can feel overwhelming after so many years calling their own shots. As clients try to reestablish a routine that works in this new phase of their professional lives, the anxiety and grief are palpable. Workplace culture is another significant concern. After so much time working remotely, the office environment might now feel unfamiliar and constricting, especially for clients who are naturally introverted or socially anxious. Your clients may complain about feeling micro-managed. They may feel impatient with colleagues’ work habits, and toy with the idea of quitting just so they don’t have to feel the pressure of being under someone else’s nose. Anxiety as a whole is likely to be on the rise. Clients may worry about how their work will be evaluated in person after years of remote productivity. They might also feel worried about workload requirements, deadlines, and how coworkers or supervisors could shift attitudes with the return to office life. Not knowing what to expect is its own additional tension. ### How You Can Help Part of the new initiative is to challenge the government workforce and to test just how many people any one agency needs. While the president has broad authority over the federal workforce, the ability to prohibit remote work is not absolute. Around [26% of federal employees ](https://economictimes.indiatimes.com/news/international/global-trends/us-news-trump-ends-work-from-home-for-federal-employees-can-president-fire-workers-who-resist-return-to-office-mandates/articleshow/117428936.cms?from=mdr)are unionized, many with agreements that protect remote or hybrid work arrangements. These agreements would need to expire or be renegotiated for significant changes to occur. This means there’s still room for flexibility and alternative arrangements. The second challenge affecting this decision is the significant cost of underutilized real estate, which burdens taxpayers. In 2023, not one U.S. federal agency exceeded [50% office space ](https://www.forbes.com/sites/chriswestfall/2024/11/21/are-return-to-office-mandates-about-efficiency-or-cutting-costs/)utilization from January to December. This under use represents a substantial expense on taxpayers’ balance sheets and is a driving factor behind efforts to reduce remote work and maximize the value of these assets. Facts like these are hard for anyone to dismiss outright and sometimes hearing sparks of hope or logical rationale can help clients to explore their options. [Therapists can encourage their clients](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) to focus on adaptability and flexibility; to explore opportunities within their specific circumstances to help embrace a feeling of personal agency. And making personal decisions about how to navigate the changes in front of them is always an option. Adjustment both to remote work and away from it will take time. ### Finding Some Hope… There are also a few potential silver linings with the return to the office mandate that could be easily overlooked but are worth noting. Rebuilding connections with colleagues, gaining mentorship opportunities, and developing a stronger sense of community and collaboration helps people feel less isolated and alone. On the bright side, because [many organizations](https://hbr.org/2021/03/research-a-little-recognition-can-provide-a-big-morale-boost) are finding that mandating that workers return to onsite work is not boosting morale, creative responses to recognition, team building, and commitments to building a more cohesive culture at work is on the rise. Changes in culture bode well for everyone regardless of what led to the change. As a therapist, helping clients think outside the box and to approach these changes with curiosity and a proactive mindset models stress management for any situation. With support and perspective, these challenges can become opportunities for growth and possibility. ## Job Security In An Unstable Landscape Uncertainty about job security is nothing new even in government positions, but current policies have raised the stakes. With hiring freezes in place and talk of [policy shifts like “Schedule F” ](https://www.reuters.com/world/us/can-unions-stop-trump-firing-thousands-federal-employees-2025-01-21)(which could mean replacing certain employees), knowing you have a job today doesn’t feel like certainty tomorrow. Watching a department get downsized creates a real emotional toll, especially for those who are already stretched thin. ### Clients May Voice Concerns Like: - “What’s going to happen to my family if my department gets downsized?” - “Should I start looking now to make sure I am not the one who is let go?” - “What is my career path if the plans I have been working towards fall apart now?” - “How do I keep up with this workload when there’s no one to share it with me?” - “Am I too old to start over? Will anyone hire me at my age at my rate?” Worries about losing a job can loom large. Even if your client’s position is technically secure, the rumor mill can stir up anxiety, leaving everyone feeling on edge and uncertain about the future. This type of stress is very destabilizing, causing a ripple effect that can create a pervasive sense of dread throughout a community. The news and social media are not helping, instead amplifying the felt experience. People already feel overburdened with responsibilities at work. Hiring freezes can lead to increased work, feeling overburdened and overworked with a never-ending list of open-loops and to-dos. This can lead to burnout, frustration, grief and a feeling of being underappreciated for their efforts. Feeling stuck professionally also weighs heavily. True or not, the mandate of a hiring freeze can make clients feel that there are limited opportunities for growth or new roles, leaving them with a sense of being stuck or as if their career is at a standstill. This sense of immobility often leads to depression, anger, or a lack of motivation. ### How You Can Help: When the future feels out of control, therapists can help clients find their footing. It is somewhat difficult to imagine how any government agency would have the manpower to run smoothly without maintaining good employees and keeping their workforce. As a self-employed therapist, you may not be in a management position, but you know of people who are, and you also know the burdens they carry. For managers and senior leadership, terminating an employee, never mind an entire division, isn’t a decision taken lightly. Losing even one employee disrupts team dynamics and can slow down workflow—a challenge that impacts deadlines, diminishes morale, and makes more work for everyone else. As therapists, help your clients remain calm, committed, and focused on the work they are good at. The idea that they are part of something bigger goes a long way toward helping them not feel isolated, fearful, and on edge. In addition, the US has an aging workforce with over [4.1 million Americans expected to retire in 2025.](https://www.aarpinternational.org/initiatives/aging-readiness-competitiveness-arc/united-states#:~:text=Every%20day%20in%20the%20United,of%20the%20population%20by%202050.) Companies and government agencies need employees. That is over 11,000 people retiring each day. Helping clients stay grounded in facts rather than getting swept up in the noise and drama of the latest headlines is a goal for just about everyone. Remind them that opportunities will still exist and that maintaining perspective is crucial. Encourage them to focus on what they can control: gaining knowledge, building skills, and improving their ability to present themselves confidently in interviews. Employers will always need capable, dedicated people. Help your clients see their value and inspire them to take proactive steps toward their goals. ## Changes To DEI Policies For employees who have benefited from, or strongly support, these programs, the changes can feel deeply personal and downright scary. ### You might hear clients say: - “I don’t feel like I belong here anymore.” - “Things will go back to what they used to be and that is intolerable to me.” - “I just want to hide.” - “What’s the point of trying if no one cares about fairness?” - “How can I manage my job with the added pressure of begging for equality at work?” As these initiatives are rolled back, clients may feel left out, overlooked and unwanted. For many, DEI programs were a symbol of progress, and their absence may feel like a step backward in workplace fairness and representation. Clients may express disappointment or betrayal as leaders they once admired shift loyalty. Without guidance, cynical feelings and fear can result in disengagement at work, fears about leaving home, and thoughts of moving out of the country. ### How You Can Help Clients Navigate Anxiety & Other Big Emotions As a therapist, you have the opportunity to guide your clients through these intense emotions. Validate your clients feelings and help them find positivity in the midst of this enormous shift. But also, put our current politics and cultural shifts into perspective. Not every company is doing away with their DEI policies despite the buzz in the media. While Amazon, Ford, Harley-Davidson, John Deere, Lowe’s, McDonald’s, Meta, Molson Coors, and Walmart are following the most [recent changes in agenda](https://www.google.com/search?q=what+companies+are+not+doing+away+with+their+DEI+policies&client=safari&sca_esv=0dfdeba661b81aed&rls=en&ei=DQKSZ577BaWawt0P_M6k4Aw&ved=0ahUKEwjetbG-uouLAxUljbAFHXwnCcwQ4dUDCBI&uact=5&oq=what+companies+are+not+doing+away+with+their+DEI+policies&gs_lp=Egxnd3Mtd2l6LXNlcnAiOXdoYXQgY29tcGFuaWVzIGFyZSBub3QgZG9pbmcgYXdheSB3aXRoIHRoZWlyIERFSSBwb2xpY2llczIOEAAYgAQYsAMYhgMYigUyCxAAGIAEGLADGKIEMgsQABiwAxiiBBiJBUjnE1DdBljdBnABeACQAQCYAUugAUuqAQExuAEDyAEA-AEBmAICoAJVmAMA4gMFEgExIECIBgGQBgOSBwEyoAfNAg&sclient=gws-wiz-serp), believing that social equity has already been achieved, other companies are repackaging their social responsibility and goals in more inclusive ways. There are organizations actively building and sustaining diversity, equity, and inclusive policies for all. American Express, P & G, TD Bank, Bank of America, PayPal, Microsoft, Mastercard, Marriott, and Salesforce are just some of the Fortune 500 companies deliberately working to create inclusive and equitable corporate cultures. And, this list is far from comprehensive. For example, [Bank of America](https://coachdiversity.com/blog/top-u-s-companies-leading-in-diversity-and-inclusion/) has stated that they are committed to forging equitable conditions at every level. This includes initiatives like peer-to-peer diversity leadership councils, 11 distinct employee resource groups (ERGs), and global partnerships that engage teams worldwide. Their efforts have yielded remarkable results: 49% of their U.S.-based workforce comes from underrepresented or ethnically diverse backgrounds, while over 51% of their global workforce comprises female employees. ### Don’t Count DEI Completely Out Quite Yet To not create inclusive and diverse leadership opportunities, is in many ways, organizational suicide. To think that DEI policies will magically disappear in a country with [approximately 40% ](https://www.census.gov/library/stories/2021/08/2020-united-states-population-more-racially-ethnically-diverse-than-2010.html#:~:text=the%20data%20visualization.-,Prevalence%20Rankings%20and%20Diffusion%20Score,%2Dlargest%20group%20at%2012.1%25.)of the population identifying as non-whites does not make sense. In addition, [about 34% ](https://usafacts.org/articles/three-charts-on-diversity-in-the-federal-governments-workforce/)of the federal workforce in the United States identifies as non-white and 7% identify as LGTBQ+. By helping your clients keep their fears and anxieties in perspective, you can stay ahead of their concerns about shifting social policies. Remind your clients that they possess agency and control in their lives, even if it appears murky at the moment. Help them build resilience and empowerment. It’s equally important to reinforce the enduring hope for a better, more just world. They need you to offer them a sense of optimism amidst all this uncertainty. Workplace changes are inevitable, but they don’t have to overwhelm your clients. By addressing their specific concerns and giving them perspective to navigate uncertainty, you can help them move forward with more confidence and calm. And that’s a win for everyone. ## How To Vocalize Your Commitment To Helping Clients About These Challenges As a therapist, your point of view on these changes is wise to [represent on your website](https://crownsvillemedia.com/website-development "Website Development") and [social media](https://crownsvillemedia.com/social-media-inbound-marketing). It doesn’t need to be a billboard of political statements or comments about the current administration. On the contrary, it’s more prudent to share your experience and abilities to help with such emotional challenges so you’re in a professional therapeutic role from the start. Addressing on your [website that you support](https://crownsvillemedia.com/website-support-update-requests) clients with grief, career insecurity, anxiety about returning to the workplace, shifts in DEI policies and other related issues will help future clients see that you can help them with their own internal struggles. This is a prime time to dust off your homepage, write some new articles or take on a new social media strategy that connects you with potential clients who are feeling the stressors discussed above. If you [need help marketing](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025) your business to government employees or contractors, Crownsville Media is here to support you. [Reach out to us](https://crownsvillemedia.com/contact-us) to learn how we can help you connect with your ideal audience and grow your practice. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [How To Get Backlinks For Your Therapy Website ](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website) **Published:** April 3, 2025 **Author:** Melanie Gorman **Content:** As a therapist running a private practice, investing in your search engine optimization (SEO) and marketing is critical so you always have enough clients to fill your caseload. Many people rely on word of mouth referrals. And while they are amazing, it’s not always reliable. The fix for your therapy [business is SEO](https://crownsvillemedia.com/local-seo) and marketing. And while having all the right keywords and language is one [important part of the bigger SEO puzzle](https://crownsvillemedia.com/why-backlinks-are-important-to-your-seo-strategy), the magic bullet overtime seems to be found in high quality backlinks. Table of Contents [Toggle](#) - [So, What Exactly Is A Backlink?](#So_What_Exactly_Is_A_Backlink) - [The Different Types of Backlinks](#The_Different_Types_of_Backlinks) - [Where Can You Find Backlinks?](#Where_Can_You_Find_Backlinks) - [So let’s dive into the world of backlinks for therapists’ websites and what it all means for your private therapy practice.](#So_lets_dive_into_the_world_of_backlinks_for_therapists_websites_and_what_it_all_means_for_your_private_therapy_practice) - [This matters because of a little thing Google calls “E-E-A-T.”](#This_matters_because_of_a_little_thing_Google_calls_%E2%80%9CE-E-A-T%E2%80%9D) - [What is the easiest way to get backlinks as a therapist?](#What_is_the_easiest_way_to_get_backlinks_as_a_therapist) - [Here are 8 Powerful Ways To Get Backlinks To Your Therapy Website:](#Here_are_8_Powerful_Ways_To_Get_Backlinks_To_Your_Therapy_Website) - [Do people pay for backlinks?](#Do_people_pay_for_backlinks) - [Are all backlinks the same?](#Are_all_backlinks_the_same) - [Stay Away From These Types Of Backlinks](#Stay_Away_From_These_Types_Of_Backlinks) - [Finally, do backlinks still work in 2025?](#Finally_do_backlinks_still_work_in_2025) ## **So, What Exactly Is A Backlink?** Backlinks are the main traffic path across the Internet. They are the words and phrases in your [landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) and blog pages that have links embedded in them. ****They look like this:**** ![From httpscrownsvillemedia Commarketing for therapists 21 marketing strategies to grow your private therapy practice](https://crownsvillemedia.com/wp-content/uploads/2023/01/backlinks-for-therapy-website-1024x299.webp)From: https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice/Early on, Google established the ability for people themselves to have a say in what content is truly the most important. This “democratization” of popularity and ultimately what is “most valuable” allows for any (and I mean any) website, [landing page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), article or video to land at the top of search results. How? Simply because the public at large choose to click it. This means that backlinks are the gold standard for what really matters online. The more clicks a page has, the higher the likelihood of it showing up high in Google search results. And that my friends is the path to getting your content seen by the world. ## **The Different Types of Backlinks** Not all backlinks are created equal. There are two primary types of backlinks—Do-Follow and No-Follow—and each plays a unique role in your website’s SEO strategy. Understanding their differences is essential for building a solid backlink profile. **Do-Follow Backlinks** are the most valuable for improving your Domain Rating (DR). These links pass along “link equity” or authority from the referring website to your own, signaling to search engines that your website is credible and trustworthy. For example, if a high-authority psychology blog links to your therapy site with a Do-Follow link, it can improve your rankings for relevant search terms like “anxiety therapy” or “relationship counseling.” On the other hand, **No-Follow Backlinks** don’t pass link equity but are still beneficial. They act more like mentions, showing search engines that your website is being referenced across the web. These links are often found in blog comments, forums, or [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) platforms. While they don’t directly boost your DR, they can still increase traffic to your site and signal relevance to search engines. A healthy backlink profile should include a mix of both types for maximum impact. ## **Where Can You Find Backlinks?** Absolutely everywhere. But, they are not the links in your website that lead to other pages on your website. Those are called “internal links.” Backlinks are found on sites other than your own and “link into” your website. Ever visited a site that offers you “related links” that are NOT on their website — those are backlinks. Ever read an article with “brand mentions” that link off to the brand — those are backlinks. Ever read an article that cited an outside source — those are backlinks. Ever clicked a “read more” button and visited a new website — that is a backlink as well. Google uses backlinks to help travel the internet. This is one of the most powerful [ways it discovers new content](https://crownsvillemedia.com/improve-writing-skills-better-blog-content) and keeps up with how the world is consuming content. Sites like[ Google Trends](https://trends.google.com/trends/?geo=US), will give you a great look at highly searched trends and you can quickly see what is the most popular at the moment. But, it’s not just for tracking what’s trendy, links can be added to [web pages](https://crownsvillemedia.com/website-development) or blogs and exist for years. That means they can keep sending traffic to your website for years as well, so the efforts to acquire new backlinks are seldom wasted. But there are a few “best practices” to follow. ## So let’s dive into the world of backlinks for therapists’ websites and what it all means for your private therapy practice. Before we get into the “how twos” of backlinks, it’s important to set your mindset in the right direction. As a therapist, counselor, psychiatrist, psychologist, or other [mental health](https://crownsvillemedia.com/mental-health-hashtags) professional, you have a level of expertise that you have earned. Your credentials, time in the field, additional training, and personal experience make you an expert in the subject matter you practice in. If you’re a general practitioner, that means your expertise extends to the field of [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts). But, if you have expertise in an area like childhood trauma or addiction, you have that as well. ## This matters because of a little thing Google calls “E-E-A-T.” Translated, it stands for experience, expertise, authority and trust. Trust being the most important of them all. E-E-A-T is connected to a second concept called “your money, your life” or YMYL. The concept of your money, your life speaks to the importance of offering accurate information in all topics that come from subject matter experts. It has deep implications when it comes to giving opinions vs facts, and the professionalism around [citing your sources](https://crownsvillemedia.com/citing-sources-seo-ai-discovery), validating any data offered and making sure that the steps or information offered are correct. Simply put, those of us who have trained and lived in the field have both a responsibility and a “leg up” on other writers who aim to talk about this field from a different perspective. As professionals, we are bound to do a good job when speaking about [mental health](https://crownsvillemedia.com/mental-health-business-names) because false advice/insight/direction could be potentially harmful to someone. And because of this responsibility there is also an opportunity to be linked to as a legitimate source vs someone with an opinion.You can find out [more about E-E-A-T and YMYL here](https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/). (( And this is, of course, a backlink in action!)) ## What is the easiest way to get backlinks as a therapist? There are lots of ways to get backlinks. Leveraging your expertise as a therapist makes you an important source for writers, reports, bloggers or other content creators who need to add “expertise” to their articles. By thinking from the perspective of “who needs your expertise” you get a stronger idea of where your ideas, advice and opinions can be the most useful. I also included some marketing comments along the way to help you understand how these backlink efforts can help your bigger marketing goals and efforts. ## Here are 8 Powerful Ways To Get Backlinks To Your Therapy Website: Building quality backlinks takes strategy and effort. Here are some powerful techniques to help your [therapy website gain visibility and authority](https://crownsvillemedia.com/how-to-write-an-author-bio). ### 1. Guest blogging or posting on other websites Guest blogging is when you offer complete articles to other websites in exchange for a byline and a link back to your website. There are MANY ways to find good sites to blog for, and you don’t have to get into a regular habit of writing on one site. In fact, this can have less “backlink” value to you over time if you’re not also getting measurable traffic from the website. Measurable traffic is defined as getting clicks from the site you published on back to your website. You can test this through [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) to validate how many visitors are coming to your website from another site. If you find that a [website sends](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) you lots of traffic, then publishing more on that site can be great for your business. Experiment with different sites and see how they perform for you. Here’s a few my clients regularly post on. Some charge a fee, others are free once your submission has been accepted. Medium is the outlier and they will let you publish free of charge and backlinks are always fine. Here’s [my Medium page as an example](https://medium.com/@crownsvillemedia). #### Other sites to consider blogging on include: - [Marriage.com](https://www.marriage.com/contributions) - Life Hacker includes many sites – writers can pitch to this email addresspitches@lifehacker.com - [Huffington Post](https://www.huffpost.com/static/how-to-pitch-huffpost) - [Inc](https://www.inc.com/) - [MSN](https://msn-global.com/write-for-us/) - [Self](https://www.self.com/story/how-to-pitch-a-story-to-self) - [Over All Motivation](https://www.overallmotivation.com/write-for-us/) - [The Strive](https://thestrive.co/write-for-us/) - [Invajy](https://www.invajy.com/write-for-us/) - [Creately](https://creately.com/blog/write-for-us/) - [Elephant Journal](https://www.elephantjournal.com/write/) - [AARP](https://www.aarp.org/about-aarp/info-05-2010/writers-guidelines-aarp-magazine.html) ### 2. Link Swaps Link swaps, when executed properly, can be an effective way to gain backlinks. The key is to avoid a one-to-one exchange, as this can appear unnatural to search engines. Instead, adopt an **ABC linking strategy**: website A links to website B, which links to website C, and website C links back to A. For example, if you collaborate with two other therapy-related websites, each site can share links in a circular pattern that looks more natural to search engines. This technique creates value for all participants without raising red flags for algorithms. ### 3. Qwoted [Qwoted](https://www.qwoted.com/) is a platform that connects journalists with expert sources—and it’s an excellent (and free) way to get featured in articles and boost your visibility as a therapist or wellness professional. Once you sign up and [create a profile](https://crownsvillemedia.com/psychology-today-profile-tips), you’ll gain access to journalist requests looking for expert insights on a variety of topics. Requests are posted throughout the day, and you can browse them directly through the Qwoted dashboard. Each one includes the journalist’s specific ask, the outlet they’re writing for, and a deadline for submissions. You can filter these by category to find requests that align with your niche (e.g., [mental health](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025), relationships, anxiety, personal development). When you find a request that fits your expertise, respond directly through Qwoted. Be sure to answer the question thoroughly and professionally—and include where you’d like your **backlink** directed (e.g., your homepage, a blog post, or your booking page). While many journalists will ask, it’s smart to be proactive so the link goes to the right place. If your quote is accepted, the journalist will often notify you once the article is live. However, not every writer follows up. A great way to stay on top of media mentions is to **set up a** [Google Alert for your name or practice](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices) name. This way, you’ll be notified when something new is published that includes your information. It’s not foolproof, but it works more often than not. Qwoted is a powerful tool to build credibility and get high-quality backlinks without needing to pitch media cold. It takes a little time to get used to the rhythm, but once you do, it’s a great way to showcase your expertise and grow your authority online. ### 4. Create Linkable Assets A **linkable asset** is a piece of content so valuable that others naturally want to link to it. For therapists, these assets could include infographics about mental health statistics, downloadable self-care guides, or interactive quizzes about common therapy topics. For instance, a detailed infographic showing “The Benefits of Cognitive Behavioral Therapy” could attract backlinks from mental health bloggers, [social media](https://crownsvillemedia.com/social-media-inbound-marketing) influencers, and educational sites. By offering unique insights or visual appeal, linkable assets can become a powerful magnet for high-quality backlinks. ### 5. Be A Guest On A Podcast (or two or three) Podcasts are easy for busy people to participate in because often, you’re just talking about your opinions on a topic. There are many shows looking for guest speakers and one of the fastest ways to find them is by networking on therapy group sites on places like Facebook and LinkedIn. If you’re a fan of a particular show, reach out to the producer (look at the footer to see if they have a “be a guest” link or just email through the website’s [contact page](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results)) and ask if they’re looking for guest speakers. The trick to getting a backlink is to be in the “show notes.” These usually follow the podcast player and are details about the specific episode. When you’re working out the details of your appearance, make sure the interviewer is willing to give a link back to your website where they mention your name as a guest. Next to your name should be your credentials (it may just be your main credential) and a link to your website. ### 6. Resource Pages/Directories It’s a very common practice for therapists to list their services on places like [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) or other niche directory sites. Directories have their own SEO strategies that often fall outside of traditional [SEO practices](https://crownsvillemedia.com/seo-for-therapists-online-practice), so you want to validate how “busy” the directories are before wasting a lot of time listing on them. To get a backlink, include your website in your profile. But, also, when you write your bio, be sure to include a backlink to your website to help prospective clients find you easily. But word to the wise… #### Psychology Today Doesn’t Give You A Backlink While you can list your website, Psychology Today doesn’t appear to give a backlink to your site. That doesn’t mean people cannot click the link to your website, they absolutely can and do. But, the link doesn’t show up in backlink checkers on SEO tools like SEMRush. So be careful as you invest in directories and like Guest Blogging above, you want to check your inbound links/traffic in Google Analytics to verify the directory is indeed sending you traffic. If they are, keeping the listing on a paid directory site makes a ton of sense. If not, consider if there isn’t a better source for your marketing dollars. ### 7. Finding Your Competitor Links & Going After Those Sites As Well This is a little harder to do, but when you have an SEO company’s help, you can get a report from any of the major SEO tools that will show you what inbound links your competitors are getting traffic from. If you see an example of a “list” article that details things like “best therapists in Annapolis” or “evidence-based trauma therapy in Phoenix,” you can write to the website that published the list and ask to be included. Other competitor backlinks are harder to compete with so ask yourself, what could you do or offer that would make linking to your site a good idea. Perhaps you just wrote a new [blog with new research in it that validates the article’s point](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram/) BETTER than your competitors. Or, maybe, you have some new insight to offer that makes their point stronger?Helping writers to look great helps their stories to perform better. This is a place where [Google News](https://news.google.com) can help you out. #### Here’s how this works… Last week I had a client who read a story in the NY Times about her niche area. The reporter did a great job, but my client felt the reporter missed something important that she had covered in her latest book. She emailed the NY Times reporter and shared her thoughts plus offered to send her the book. The reporter responded to her and the book was mailed out the next day. Right now, I’m not sure where that exchange will go, but my client got a one-on-one exchange about her core area with a NY Times reporter and that is important. That kind of outreach is what it takes to get in a reporter’s Rolodex and become a true source in the future ### 8. Finally, Reclaim Or Reinstate A Lost Link Websites change out their links as time passes and content grows stale. If you previously had a link in an article on another website and your SEO report tells you it’s now “lost,” you can reach out to the website and try to reclaim the link. All you need to do is ask the site to update the link in their article back to your site. And, you can sweeten the offer by updating the page or article on your website where the link originated from. Then, you’re offering a refreshed article that connects better with the updates they made to their piece of content. Now that you have a stronger sense of how to gain backlinks to your therapy site, here are a few common questions people ask me. If you have others, feel free to list them in the comments. ## Do people pay for backlinks? The answer here is yes and no. Organic backlinks are when someone finds your content and sees you as a legitimate source. Anyone can link to your website, so the practice is very common. But, there are many sites out there that sell backlinks. If you go this route, the range of costs is very wide and is dependent on a handful of factors. One, does the site have a high domain authority? If you’re getting a backlink from a highly reputable website and paying for it, it can run you $250 – $2500. It all depends on the content, and how your content is being used. If you’re looking at a super high price tag, it’s really important to look at all of the finer details: what will they link to, what’s the cost, how long will the link be on their website, what’s the site’s reputation etc. Be picky and be careful. You don’t want to throw money away. This gets to another question… ## Are all backlinks the same? Here the answer is yes and no. I wrote [a longer article about follow and nofollow links](https://crownsvillemedia.com/what-is-a-dofollow-vs-nofollow-link-and-does-it-matter-for-your-seo/) that gives more of the details, but here’s the short answer: all links are clickable, but not all links pass reputation. Read the article if you want to understand the higher value “follow links” and how to check what you’re getting. ## Stay Away From These Types Of Backlinks While backlinks are valuable, not all links will benefit your therapy website. In fact, some can harm your rankings and reputation. Avoid backlinks from websites that promote the following types of content: - **Adult Content**: Links from these sites can damage your credibility, especially as a therapist. - **Casinos & Gambling**: These sites are considered spammy by search engines, which could hurt your domain authority. - **Cannabis or Crypto**: While legitimate in some contexts, these industries often attract low-quality sites that are flagged by search engines. Securing links from these types of websites can make search engines question your website’s quality and integrity. Focus instead on backlinks from reputable mental health organizations, educational blogs, or local business directories to maintain a professional and authoritative online presence. ## Finally, do backlinks still work in 2025? Yes, they do. Why? Because we still use advice from other people to help us make up our minds. And backlinks are a fantastic way for a website to say “this is a trusted source” for whatever the topic. As I said at the beginning, backlinks are how the world travels through the Internet. They are easy opportunities to click to more on a topic and they let you create a website that is a body of work. That prevents you from writing the same thing over and over again. Getting backlinks for your therapy website is a chore but it’s one that pays dividends long into the future. And of course, it compounds. When you become known online as a “source” for a specific topic, random strangers will link to you as will people you respect. Backlinks always perform best when you’re the source. So whether it’s original research, case studies, or an opinion that opens people up, they are all great opportunities to be “the” person who is linked to as the authority on your topic. *Need help with getting backlinks, [updating your website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients), SEO or marketing your therapy practice in general. Reach out. We offer [SEO for Therapists](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) as a specialty and we can help your practice at any stage. [Contact us today](/contact-us).* Updated: 4/3/25 ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [What’s A Reasonable Marketing Budget For A Private Therapy Practice?](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice) **Published:** May 26, 2025 **Author:** Melanie Gorman **Content:** If you’re thinking about how to market your therapy practice, there are a dizzying swirl of strategies, budget calculators and well-meaning advice that can make your eyes glaze over. And somewhere in that overwhelm, it’s easy to feel like you’re going to mess up your marketing budget and your therapy practice will never grow unless you pour thousands into Facebook ads, TikToks, or rebranding every six months. The truth is, none of that is universally necessary. Every therapy practice we work with has a different answer to this question. Some people need to budget for a video editor, time to film and a [social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) manager. Other people need to budget for Google Ads. And still others want to take more of an organic approach to marketing and they need to budget for article creation and editing. Everyone is different. Understanding the needs of your business and the clients you want to attract to your [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide) is the first step in getting a real number about marketing. Table of Contents [Toggle](#) - [How To Think About Your Marketing Budget](#How_To_Think_About_Your_Marketing_Budget) - [Where Should Your Marketing Budget Go? The Honest Breakdown](#Where_Should_Your_Marketing_Budget_Go_The_Honest_Breakdown) - [What is the 70/20/10 Rule?](#What_is_the_702010_Rule) - [One Story, Many Lessons](#One_Story_Many_Lessons) - [It’s Time To Ask For The Right Help](#Its_Time_To_Ask_For_The_Right_Help) ## How To Think About Your Marketing Budget Your marketing budget should be thought about as a percentage of your annual revenue. As a solo or small practice, this can seem daunting because you’re really allocating part of your monthly income to all the things that it takes to run your practice. This. Is. Normal. [According to Statista](https://www.statista.com/statistics/1285395/share-marketing-budgets-revenue-worldwide/#statisticContainer), their annual survey among chief marketing officers (CMOs) in North America and Northern and Western Europe indicated that, “7.7 percent of their employers’ revenues were allocated to marketing in 2024, down from 9.1 percent a year earlier. In 2016, that share peaked at over 12 percent.” That number is often higher when you first start your practice because you have to consider initial expenses like a new website, business cards, head shots and signage. Maybe you didn’t major in finance. Maybe spreadsheets make your eyes glaze over. That’s okay. Your zone of excellence is in the people business. But getting a basic understanding of your therapy practice marketing budget can give you confidence around where your money is going and why. Done right, you won’t be throwing money at the wall and hoping something sticks. It’s about understanding where your money is going, why it matters, and what you’re getting in return. ### Here’s a [general rule of thumb](https://elevatedmarketing.solutions/how-much-should-you-spend-on-marketing/): - Established solo practices often spend 7–10% of gross revenue on marketing. - New or scaling practices may spend up to 20% in the early years. ### Then there’s: - Customer Acquisition Cost (CAC): How much it costs to get one new client. - Client Lifetime Value (LTV): How much that client brings in over time. - Return on Investment (ROI): What you’re getting back from your spending. Thinking about your marketing budget with a long lens is important so you don’t get caught in the little details and costs. They matter of course, but to grow a strong brand you need to spend money to make money. Ideally, a formula should emerge for you around the costs of running your business against your income such that you feel positively about your marketing investments. And when you don’t, if your strategy is well planned, then you will see clearly what needs to change. Starting with the basics, if you spend $700 this month on your Psychology Today profile [($29.95 at the time of writing this article)](https://join.psychologytoday.com/us/signup), website hosting ([$4.99 a month on Siteground for the first year](https://www.siteground.com/web-hosting.htm)), and a Google ad at $20 per day and that gets you two new clients in one month, each of whom comes back weekly for therapy sessions over three months, then you’ve already made that money back and more. ### The breakdown of marketing costs and revenue looks like this: | **Costs** | **Revenue** | |---|---| | [Psychology Today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) = $29.99 | Two new clients at $150 per week = $1200 | | Siteground = $4.99 | $1200 x a 3 month engagement = $3000 | | Google Ad for 31 days = $620.00 | | | Total spend = $654.95 | Total revenue = $3000 | **Net difference: $3000 – $654.95 = $2345.05** That’s a good profit, but none of this happens without a smart marketing strategy at every level including developing your website, writing and running your Google Ads, and creating your [Psychology Today profile](https://crownsvillemedia.com/psychology-today-profile-tips). Without it, this revenue isn’t achievable. ## Where Should Your Marketing Budget Go? The Honest Breakdown ### Website We’re not going to tell you to build a one-page site. That’s like showing up to a networking event with your name scribbled on a sticky note. If you want to be found on Google (and yes, you do) you need a well-built, SEO-informed website. This doesn’t mean ten fancy pages. But it does mean: - A clear homepage - A strong about page - A service page (or two) - A blog (yes, really, it’s good for SEO) - Contact [page + Google My Business](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) integration No website? You may as well go to Moo, print business cards, and hand them out at weddings. ### [Directories](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) These are their own marketing beast. They can be helpful, but they can also be where good leads go to die if you’re not actively managing your presence. Don’t set it and forget it, you have to review and update your profiles regularly. And remember, even a stellar Psychology Today’s profile won’t save you if your head shot looks like a yearbook photo. ### Ads This is where things get scary. Ads can work, but they can also be a money pit. And unless you know exactly what you’re doing ([or hire someone like us who does](https://crownsvillemedia.com/google-ads)), you may end up paying for clicks from people who bounce the second they land on your site. Or for marketing leads for cleaning people, photographers or gentlemen in other countries who want to sell you marketing for $.25. If you want to know the truth, we have a new client who spent $50K/year for three years trying to get her business off the ground. That included Google Ads, Facebook Ads, two different websites, and multiple marketing consultants. She hired smart people before finding us. She worked hard.. And it didn’t work. Why? Because the strategy for how people buy your services wasn’t well thought out. Marketing is a full time job because you need data and research to know how your potential customers look for help. Analyzing your particular niche and unique skills is necessary to understand how strangers who need your help spend time looking for you. When we know that, we can slot you in in the right ways so you’re discovered. This stuff takes time. It’s not that you’re doing it wrong. It’s that you’re building something sustainable, and the internet doesn’t owe you overnight success. Even the most successful therapists you follow and want to emulate took years to get there. ## What is the 70/20/10 Rule? When you think about marketing, one consideration for spending marketing dollars is this: spend 70% of your budget on things you know work. Spend 20% on emerging technologies or [strategies that work](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success) but are new to you and spend the remaining 10% on experiments. Your marketing spend should be allocated into a pie chart of options that align with how you want to market your therapy services. If you are not inclined to do videos, don’t allocate budget or time to Instagram (even if your favorite therapist is on it). Your pie chart is unique to your business. ### When considering your marketing budget, it needs to be developed and ideally included some (or most) of the following items: - [Website content – landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) and blogs - [Social media](https://crownsvillemedia.com/mental-health-hashtags) – print, video or both - Imagery – head shots, images for your blogs and/or videos - Networking – peers, community networking, trainings and conferences - Directories – these are secondary search engines and you want to be found in places where your clients look for therapists. Most of our clients are in Psychology Today and 2-4 others at any given time. Some are free, others paid and ideally give you a diverse connection with potential clients - Advertising and paid marketing like Facebook or Instagram boosting ## One Story, Many Lessons At [Crownsville Media](https://crownsvillemedia.com/contact-us), we’ve seen what’s possible when the right strategy meets steady support. One therapist came to us with a website that wasn’t showing up in search, very few leads coming in, and a growing sense of burnout from trying to do it all. Within five months, with the right marketing budget, strategic SEO, a design overhaul, and a clear call-to-action strategy, the phone started ringing again. We won’t claim we’re magic, but we will take credit for being methodical and experienced, because what we do works. That is as true today as it was before AI emerged and we are committed to being here as a marketing support long after AI becomes normalized and part of our everyday life. **Here’s the truth:** You don’t need to become a digital marketing expert. You just [need a system that works for your private practice](https://crownsvillemedia.com/seo-for-therapists-online-practice) with people who understand the world you’re working in, and want to see you succeed. ## It’s Time To Ask For The Right Help There’s no shortage of people willing to take your money. But not everyone will help you get where you want to go. What you need is support that’s detailed, experienced, grounded. Someone who understands what [therapists need](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t), not just flashy funnels and TikTok trends. That’s where [Crownsville Media](https://crownsvillemedia.com/seo-resources-articles) comes in. We’ve helped private practices build websites and marketing systems that don’t just look good, they bring in the right clients. With us, you get thoughtful strategy, solid writing, and grounded creativity that reflects your values and helps your practice grow. If you’re ready to connect, [please schedule a complimentary consultation on our calendar today](https://calendly.com/crownsville-media-consultation/30min). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [Are Online Therapist Directories Worth It? A Realistic Look at Their Role in Your 2025 Marketing Plan](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) **Published:** July 14, 2025 **Author:** Melanie Gorman **Content:** When you think about growing your therapy practice, marketing can feel like a quagmire of options. And yet, in today’s digital-first world, how your practice shows up online can make or break your client pipeline. At Crownsville Media, we talk a lot about marketing as a pie chart, not a magic bullet. And in that pie, [online therapist](https://crownsvillemedia.com/5-reasons-why-therapists-should-consider-creating-an-online-community) directories are just one slice. But used strategically, that slice can bring a surprising amount of value, especially in 2025, where credibility and findability are more intertwined than ever. One of the smartest ways to make directories work harder for you is to fold them into an omnipresent [SEO strategy](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). When your brand shows up in multiple places across the web (your website, [Google Business Profile](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), directories, social media, guest articles, and podcasts) then you’re signaling to search engines (and potential clients) that you’re not just a name, you’re an authority. That’s omnipresence, and it’s one of the fastest ways to build trust online. Let’s break down the real role directories play in your [marketing plan](https://crownsvillemedia.com/mental-health-hashtags), and how to make the most of them. Table of Contents [Toggle](#) - [What Exactly Is a Therapist Directory?](#What_Exactly_Is_a_Therapist_Directory) - [Directories Are Not a Marketing Plan, They’re a Marketing Tool.](#Directories_Are_Not_a_Marketing_Plan_Theyre_a_Marketing_Tool) - [The Pros of Using Therapist Directories](#The_Pros_of_Using_Therapist_Directories) - [The Cons You Should Be Honest About](#The_Cons_You_Should_Be_Honest_About) - [The Strategy To Making Directories Work For You](#The_Strategy_To_Making_Directories_Work_For_You) - [Directories to consider listing on in 2025:](#Directories_to_consider_listing_on_in_2025) - [Additional Directories to explore: Specialized Directories (Niche-Specific)](#Additional_Directories_to_explore_Specialized_Directories_Niche-Specific) - [So, Are Therapist Directories Still Worth It?](#So_Are_Therapist_Directories_Still_Worth_It) ## What Exactly Is a Therapist Directory? You’re probably familiar with the [online therapist](https://crownsvillemedia.com/seo-for-therapists-online-practice) directory. These services are digital listings where you can publish your professional profile, helping potential clients find you based on location, specialty, payment options, and availability. But simply being listed doesn’t guarantee leads. Directories are most effective when paired with a broader, omnipresent [SEO plan](https://crownsvillemedia.com/seo-for-startups). ## Directories Are Not a Marketing Plan, They’re a Marketing Tool. We teach therapists to build full-spectrum visibility using what we call the Marketing Pie Chart. That chart includes: - SEO and organic website leads - Referrals (friends, family, past clients) - Insurance panel listings - [Social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media) - [Paid advertising](https://crownsvillemedia.com/google-ads) (when needed) - Directories Each source supports a different part of your lead flow. [And directories, in particular, can help people find you faster](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today), especially when they’re not ready to dig through a full website. They’re the digital equivalent of a handshake; a low-commitment introduction that can lead to deeper engagement. ## The Pros of Using Therapist Directories 1. **Built-in SEO & Authority:** Many directories rank very highly in search. That means even if your website isn’t dominating Google yet, your directory listing can still be found when someone searches for [“anxiety therapist](https://crownsvillemedia.com/navigating-anxiety-how-therapists-can-empower-government-workers-in-2025) in Denver” or “counseling directory near me. 2. **Boosts Your Trust Factor:** Appearing in multiple, reputable directories increases perceived legitimacy. Clients often cross-reference providers, and seeing you in more than one place builds comfort and trust. 3. **Quick Setup, Minimal Maintenance:** Unlike a blog or social platform, most directories require just one profile and a few updates per year. 4. **Connects You With Niche Communities:** Giving clients the option to search for therapists who reflect their identities or values. If you serve a specific population, these directories are strategic placements. ## The Cons You Should Be Honest About Let’s be clear: [therapist directories are not a replacement for SEO](https://crownsvillemedia.com/seo-for-therapists), a high-performing website, or a strategic content plan. - You’re competing with hundreds (sometimes thousands) of local listings in popular metros. - Listings are often randomized, so paying for a premium spot doesn’t always mean visibility. - Most therapists don’t track ROI, so they keep paying monthly fees without knowing if it’s working. Bottom line: directories only work if you know how to use them strategically, and when they reinforce your presence elsewhere across the web. ## The Strategy To Making Directories Work For You Here’s how we advise Crownsville [Media clients to use directories as part](https://crownsvillemedia.com/social-media-inbound-marketing) of their comprehensive marketing plan: 1. **Start With Your Budget and Capacity:** Don’t list on every site. Pick 3–4 directories that align with your target client. Prioritize ones with strong [SEO and matching client](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) traffic. 2. **Write Your Bio Like a Mini Sales Page:** Your directory bio should not sound like your resume. It should speak directly to your client’s struggles, include keywords like “trauma therapist” or “grief support,” and end with a call to action. 3. **Link [Back to Your Website](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients):** Each directory should be a traffic source, not a dead end. Link back to your clinician bio page, contact form, or a [blog article ](https://crownsvillemedia.com/how-to-repurpose-a-blog-article-as-posts-on-instagram)that answers a common client question. 4. **Track Your Leads:** Use a spreadsheet, CRM, or intake form. Directories should have measurable ROI. If one hasn’t produced a lead in 6 months, drop it. Remember that you can validate your leads from a directory in [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) under the acquisition tab. 5. **Support Your Listings with Omnipresent SEO:** The more consistent and interconnected your brand is online, the more authority you build. Link your profiles, cross-reference your bios, and make sure your NAP (name, address, phone) info matches everywhere. ## Directories to consider listing on in 2025: You don’t need all of them. You just need the right ones for your practice and [ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client). ### Psychology Today ([psychologytoday.com](https://www.psychologytoday.com)) - Cost: $29.95 per month.​ - Details: This fee includes a comprehensive profile listing, which is highly visible due to [Psychology Today’s](https://crownsvillemedia.com/psychology-today-profile-tips) strong online presence. ​ ### GoodTherapy ([goodtherapy.org](https://www.goodtherapy.org)) - Cost: - Basic Membership: $30.95 per month. - Premium Membership: $40.95 per month. - Pro Membership: $49.95 per month. - Details: Each tier offers additional features, such as enhanced profiles and continuing education resources. ​ ### TherapyDen ([therapyden.com](https://www.therapyden.com)) - Cost: - Basic Profile: Free. - Premium Features: $10 to $30 per month, depending on selected features. - Details: Premium options include enhanced visibility and additional profile customization. ​ ### Open Path Collective ([openpathcollective.org](https://openpathcollective.org)) - Cost: Free for therapists to join.​ - Details: Therapists offer sessions at reduced rates ($40-$70) to clients who pay a one-time membership fee. ### Theravive ([theravive.com](https://www.theravive.com)) - Cost: $247 to $397 per year, depending on the plan.​ - Details: Enhanced and VIP plans offer additional features; contact Theravive for specific pricing. ​ ### Find a Therapist (AAMFT) ([aamft.org](https://www.aamft.org)) - Cost: Included with AAMFT membership.​ - Details: Membership fees vary; listing is a benefit of being an AAMFT member.​ ### NetworkTherapy ([networktherapy.com](https://www.networktherapy.com)) - Cost: $29.95 per month.​ - Details: Provides a professional listing with SEO benefits. ​ ### TherapyTribe ([therapytribe.com](https://www.therapytribe.com)) - Cost: $29.95 per month.​ - Details: Includes a professional listing and optional free therapist website. ### Mental Health Match ([mentalhealthmatch.com](https://mentalhealthmatch.com)) - Cost: - Monthly: $29.97. - Annual: $199 per year. - Details: Offers a matching platform connecting therapists with potential clients. ## Additional Directories to explore: Specialized Directories (Niche-Specific) ### LGBTQ+ Focused - Pride Counseling ([pridecounseling.com](https://www.pridecounseling.com)) – Online therapy for the LGBTQ+ community. - Inclusive Therapists ([inclusivetherapists.com](https://www.inclusivetherapists.com)) – Focuses on marginalized communities and cultural competence. - Gay Therapy Center ([thegaytherapycenter.com](https://www.thegaytherapycenter.com)) – Therapists specifically serving LGBTQ+ clients. ### BIPOC-Focused - Therapy for Black Girls ([therapyforblackgirls.com](https://www.therapyforblackgirls.com)) – A widely recognized directory for Black women seeking therapy. - Therapy for Black Men (therapyforblackmen.org) – A platform for Black men seeking [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) support. - Latinx Therapy ([latinxtherapy.com](https://www.latinxtherapy.com)) – Connects Latinx clients with culturally competent therapists. - Asian Mental Health Collective ([asianmhc.org](https://www.asianmhc.org)) – Offers a therapist directory for the Asian community. ### Faith-Based Directories - Christian Therapist Network ([christiantherapistnetwork.com](https://www.christiantherapistnetwork.com)) – For Christian-based therapy practices. - Faithful Counseling ([faithfulcounseling.com](https://www.faithfulcounseling.com)) – Online Christian therapy services. - Muslim Mental Health Directory ([muslimmentalhealth.com](https://www.muslimmentalhealth.com)) – Directory for Muslim therapists. ### Couples & Family Therapy - The Gottman Referral Network ([gottman.com](https://www.gottman.com)) – For therapists trained in the Gottman Method. ### Local Listings 1. Yelp ([yelp.com](https://www.yelp.com)) – Many people search Yelp for therapists, and good reviews can boost credibility. 2. Healthgrades ([healthgrades.com](https://www.healthgrades.com)) – A medical professional directory that includes therapists. 3. Alignable ([alignable.com](https://www.alignable.com)) – A small business networking site where therapists can connect with local professionals. ### Paid & Referral-Based Directories These directories require payment or a revenue-sharing model. 1. Headway ([headway.co](https://www.headway.co)) – Helps private practice therapists take insurance. 2. Alma ([helloalma.com](https://www.helloalma.com)) – Insurance-friendly network with client-matching. 3. Grow Therapy ([growtherapy.com](https://www.growtherapy.com)) – Connects therapists with clients through insurance partnerships. 4. Path Mental Health ([pathmentalhealth.com](https://www.pathmentalhealth.com)) – Helps therapists get insurance referrals. ## So, Are Therapist Directories Still Worth It? Yes, especially when they reinforce your broader online presence. Directories like [Psychology Today ](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today)or Zencare can drive early traction. But the real work happens behind the scenes: refining your niche, building authority through content, and creating a compelling online presence that lives beyond your listing. At Crownsville Media, we help [therapists craft full-circle marketing strategies ](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice)that align with how clients search in 2025, not how the industry worked 10 years ago. Ask yourself: Are your directories doing their job, or just collecting your dollars? If it’s time to build a smarter, more sustainable strategy, let’s talk.**Want expert eyes on your therapist marketing plan?** [Schedule a free discovery call](https://crownsvillemedia.com/contact-us) and find out which slice of your marketing pie needs attention next. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ### [What Happens After Someone Clicks Your Google Ad?](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) **Published:** July 28, 2025 **Author:** Melanie Gorman **Content:** ### Guiding prospective leads from your Google Ad to becoming a new client Running [Google Ads for your therapy practice](https://crownsvillemedia.com/google-ads) is just the beginning of the client journey. Once a potential client clicks your ad, everything that follows determines whether they become a booked appointment or a missed opportunity. This article walks through the critical steps in the “click-to-client” journey and shows you how to create a simple, trustworthy experience that helps real people take the next step toward getting support. Table of Contents [Toggle](#) - [Why This Journey Matters](#Why_This_Journey_Matters) - [Step 1: Ensure That Your Landing Page Matches the Google Ad Copy](#Step_1_Ensure_That_Your_Landing_Page_Matches_the_Google_Ad_Copy) - [Step 2: Make Sure That The Landing Page Loads Fast (Especially on Mobile)](#Step_2_Make_Sure_That_The_Landing_Page_Loads_Fast_Especially_on_Mobile) - [Step 3: Speak Directly To Your Audience](#Step_3_Speak_Directly_To_Your_Audience) - [Step 4: Make Your Call To Action (CTA) Obvious & Easy To Respond To](#Step_4_Make_Your_Call_To_Action_CTA_Obvious_Easy_To_Respond_To) - [Step 5: Once The Client Takes An Action, Measure What Happens](#Step_5_Once_The_Client_Takes_An_Action_Measure_What_Happens) - [Step 6: Respond Promptly](#Step_6_Respond_Promptly) - [Step 7: Finally, You Meet](#Step_7_Finally_You_Meet) - [Bonus: Retargeting for Missed Opportunities](#Bonus_Retargeting_for_Missed_Opportunities) - [Let the Click From Your Google Ad Lead Clients Somewhere That Matters](#Let_the_Click_From_Your_Google_Ad_Lead_Clients_Somewhere_That_Matters) ## Why This Journey Matters Therapists often focus heavily on setting up ads, writing copy, and selecting keywords. But the actual client conversion happens after the ad is clicked. According to [WordStream](https://www.wordstream.com/blog/ws/2021/11/24/healthcare-advertising-benchmarks-2021), the average healthcare ad converts around 6.6% of the time. That number jumps significantly when the [landing page is helpful](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles), the response is quick, and the experience feels personal. If your post-click experience doesn’t match the promise of your ad, visitors will leave. And you still pay for the click, which is bad for [your budget and your marketing](https://crownsvillemedia.com/whats-a-reasonable-marketing-budget-for-a-private-therapy-practice). These seven steps outline how you nurture a prospective client to go from reading your Google ad to becoming a client. ## Step 1: Ensure That Your Landing Page Matches the Google Ad Copy The first thing your visitor sees should echo what they were searching for. For example: - Ad Headline: “Trauma Therapy – BCBS Accepted” - Landing Page Headline On Your Website: [“Insurance-Based Trauma Therapy](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices) in Atlanta Using the same words and tone on your landing page helps people feel confident they’re in the right place. The copy should deepen the conversation that was started with the ad. For example, if you discussed anxiety counseling and the insurances you accept, both should be discussed in greater detail on the landing page. Consider writing about the kind of anxiety therapy you offer, modalities or areas of expertise and how therapy is paid for. If there are other pages on your website where you discuss insurance in greater detail, be sure to link to that page as well. **A few things to avoid:** don’t send ad traffic to your homepage. Your home page has a little bit of information about all of your services which will confuse the reader looking exclusively for the service mentioned in your ad. Instead, [create landing pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) that speak directly to each service you’re promoting and send the ad traffic to those pages instead. ## Step 2: Make Sure That The Landing Page Loads Fast (Especially on Mobile) According to [Google](https://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/), more than half of mobile users will leave a site that takes more than three seconds to load. Use tools like [Google PageSpeed Insights](https://pagespeed.web.dev/) to check your speed so you can ensure that the page is optimized to load quickly. This is the way you get more leads while helping prospective consumers find the therapeutic support they’re looking for. ## Step 3: Speak Directly To Your Audience Once your page loads, the copy should speak directly to your client’s experience: - Struggling with panic attacks or daily anxiety? - We specialize in trauma-informed care for young adults. - Looking for help for ADHD and the impact it’s having on your relationship? You’re in the right place! As writers, we tell our clients to use clear, inclusive language and visuals that [reflect your ideal client](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you). An exercise that is particularly helpful is to define and market to your ideal client based on real data that includes demographics, values, and the language clients use to describe their pain. This level of alignment ensures that when someone lands on your page after clicking your Google ad that they immediately feel understood. ([Read more about marketing to your ideal client](https://crownsvillemedia.com/how-to-market-to-your-ideal-client)) This is the kind of work that builds trust between your brand/business and prospective clients who are seeking the help you offer. ## Step 4: Make Your Call To Action (CTA) Obvious & Easy To Respond To Make your CTA simple and impossible to miss. Here are some examples: - Schedule a Complimentary Consultation Today - Call Now to Book Your First Appointment - Check Your Insurance Benefits Use a bold button or a tap-to-call phone number. On mobile, it should take only one click to connect with your business. More than that, and you’re likely to lose customers. ## Step 5: Once The Client Takes An Action, Measure What Happens Until this step, most of the work has been on your shoulders. Now it’s time for your potential client to make a move and show their interest. They can do this by: - Submitting a form - Making a phone call - Scheduling via an [online tool like Simple Practice](https://crownsvillemedia.com/seo-for-therapists-online-practice) or Calendly Each of these actions can be tracked and you can do this both in Google Ads and [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary). Tools like a unique “thank you” page or call duration over 60 seconds help measure results and inform you which Google Ad drove the most number of clicks to your website and to your CTA. ## Step 6: Respond Promptly Responding quickly is one of the most important steps for someone seeking therapy. Think about this for a moment. When someone finally decides that “now” is the time to seek out help, they have been thinking about, and living with, their stress for long enough. They are ready for help, so a quick response time is important. This is especially true if you’re dealing with a “cold” lead. Cold leads are prospective [clients who have ***not*** reached](https://crownsvillemedia.com/is-global-seo-the-next-step-for-your-therapy-practice) out to you in the past. They may know very little about your business and yet feel compelled to reach out based on the copy of your Google Ad and your landing page. But, chances are you’re not the only therapist they have seen. When someone is ready to buy, they often look at multiple offers to see which one is the best. According to Bright Call, [78% of customers](https://brightcall.ai/blog/improving-lead-response-times#:~:text=78%25%20of%20customers,lead%20management%20tools.) buy from the “first responder.” In other words, the first therapist to respond more often than not, closes the deal. That doesn’t mean you have to interrupt your day to respond to client inquiry calls, but it is wise to respond as promptly as you can for both ethical and opportunity reasons. ## Step 7: Finally, You Meet Once a new client books their appointment, the marketing transitions into relationship building. Supporting new clients through the on-boarding process is a critical step for alleviating any concerns they may have about the seriousness of their [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) concern, cost and payment and therapy session specifics (time, date and location). Your ad successfully got them to the door; it’s your therapeutic abilities that will help them move through the consultation process and become a client. ## Bonus: Retargeting for Missed Opportunities Not everyone who clicks on your Google Ad will book right away. But, you don’t have to start from scratch with each prospective new client. This is where retargeting comes in. **Retargeting** (also called remarketing) is a way to follow up with people who visited your website but didn’t take action. It works by adding a small piece of code (a “pixel”) to your site. That pixel anonymously tracks your visitors. Once someone leaves your site, you can show them ads on platforms they use daily, like Google, YouTube, Facebook, or Instagram. It’s like a gentle reminder that “We’re still here if you need us.” **Here’s how it works on different platforms:** - **Google Display Network**: Show visual ads across other websites they visit. - **YouTube**: Serve short video ads if your Google Ads account is connected to your YouTube channel. - **Facebook and Instagram**: Use the Meta Pixel to show targeted ads in their feed based on which pages they visited. Retargeting helps keep your name top of mind, so when they’re ready, they know who to come back to. ## Let the Click From Your Google Ad Lead Clients Somewhere That Matters Starting with Google Ads opens up doors for your business that you may never have experienced before. Instead of [relying solely on networking or directories like Psychology today](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today), you can take a more active role in your marketing. This will build confidence in your ability to attract new clients and ultimately, run a thriving [therapy practice](https://crownsvillemedia.com/private-therapy-practice-guide), whether you are a solo-practitioner or run a group practice. Want help turning your [Google Ads traffic into booked clients](https://crownsvillemedia.com/therapy-ads)? [Schedule a free strategy call](https://crownsvillemedia.com/contact-us) and let’s map out a client journey for your therapy practice that actually works. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Google Ads & PPC --- ### [Can Google Ads Work For Insurance-Based Therapy Practices?](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices) **Published:** July 30, 2025 **Author:** Melanie Gorman **Content:** If your therapy practice accepts insurance, you might wonder whether Google Ads will work for your business model. While paid ads are often associated with high-fee, private-pay practices, the truth is that Google Ads can work just as effectively for insurance-based therapists when the right strategy is in place. Here’s how to build a profitable campaign that attracts high-intent, insurance-seeking clients, keeps your cost-per-acquisition manageable and ensures that your leads are both a clinical and financial fit. Table of Contents [Toggle](#) - [Why Insurance-Friendly Ads Work](#Why_Insurance-Friendly_Ads_Work) - [Real Results From Insurance-Based Practices](#Real_Results_From_Insurance-Based_Practices) - [Common Mistakes To Avoid](#Common_Mistakes_To_Avoid) ## Why Insurance-Friendly Ads Work According to the [National Institutes of Health](https://pmc.ncbi.nlm.nih.gov/articles/PMC11412241/#qxae110-B15) (NIH), more than 60% of therapy clients in the U.S. use their insurance to pay for services. Yet, only about 55% of [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) providers accept private insurance, creating a supply-demand gap that Google Ads can help bridge. When someone types “therapist who takes Blue Cross” or “Aetna therapist near me” into a search bar, they’re not casually scrolling or doing vague research. They’re in a specific moment of need taking an intentional step toward starting therapy. These are people who have already decided to get help, have insurance in hand, and are actively trying to find someone they can see soon who fits both emotionally and financially. These types of searches typically have lower volume than broad terms like “therapy near me,” but they can convert at higher rates. That makes them [ideal for practices offering insurance options for clients](https://crownsvillemedia.com/how-to-market-to-your-ideal-client). Here are 6 key steps to include if you’re running your own [Google Ad](https://crownsvillemedia.com/what-happens-after-someone-clicks-your-google-ad) campaign. These are the same steps and precautions we use with all of our [Google Ad clients](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) so we know they work. ### \#1 Include insurance in your ad copy Yes, you can include the names of insurance companies in your [Google Ads](https://crownsvillemedia.com/google-ads) copy, provided your use complies with Google’s advertising and trademark policies. Google allows use of third-party brand names like “Aetna” or “UnitedHealthcare” as long as you’re not claiming a formal affiliation. You should review these rules in Google’s[Trademarks Policy](https://support.google.com/adspolicy/answer/15597838) and apply for the appropriate certifications to include branded names in your ads. [Therapists using this strategy](https://crownsvillemedia.com/how-often-should-i-write-new-blogs) often see stronger click-through rates by clearly listing accepted plans. **Make it easy for potential clients to know you’re a match by using headlines like:** “Denver Counselor Accepting Aetna” “Annapolis Therapy – BCBS & UNC” Remember your headlines are short and capped at 30 characters, so you have to make the most of this space. Adding insurance to your main headline helps clarify your offer and encourages clients to self-select, reducing irrelevant clicks and saving you money. ### \#2 Use insurance-specific keywords Clients who plan to use insurance tend to search differently. That means you’ll want to build your keyword list around specific phrases that reflect how they search using combinations that include the names of the insurance providers you’re in network with, such as: - “therapist who takes insurance near me” - “BCBS therapist Chicago” - “counseling covered by insurance” - “couples counselor in Annapolis accepting insurance” - “UnitedHealthcare therapist near me” These long-tail keywords (keyword phrases that are several to many words) tend to be more specific and less competitive than generic terms. Use Google Keyword Planner or SEMrush to discover more keyword phrases that match how your [ideal client searches](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) for help online. ### \#3 Align your budget with how you’re reimbursed Let your reimbursement rates, not your full fee, guide your ad budget. If your average session reimbursement is $90 and clients typically attend six sessions, your lifetime value (LTV) is $540. To stay profitable, aim for a cost-per-acquisition (CPA) of 25% or less which is roughly $135. Begin with a test budget between $600 and $800 per month and allow Google’s algorithm 60 to 90 days to optimize performance. There’s more to strategizing on your ad budget, [Ben Heath’s Youtube channel](https://www.youtube.com/@BenHeathGoogleAds) offers a lot of free and super helpful advice if you want to tackle Google Ads yourself. ### \#4 Optimize your landing page(s) for insurance clients The [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) you send your ads to really does matter. The copy should match the messaging in your ads and serve as your main sales pitch, so it needs to do some heavy lifting. Ideally, your [landing page](https://crownsvillemedia.com/local-landing-pages-google-my-business-profiles) should answer the questions most insurance users have: - Do you take my plan? - What does billing look like? - Will I owe anything out-of-pocket? - Do you offer “superbills” if I need to pay out of pocket and get reimbursed myself? - How does the process work now that I know you accept my plan? Best practice is to clearly list all insurance plans you accept and include a brief explanation of how you verify benefits and what the next steps are. Add trust elements like insurance logos, secure form icons and concise CTAs such as “Check Your Benefits” or “Book a Consultation” so next steps are clear and inviting. Here’s a comprehensive list of details to [make sure your website is “ad ready.”](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) ### \#5 Track every call and form submission Insurance-seeking clients often prefer to speak by phone. To make every lead count: - Use Google’s call extension with conversion tracking - Track all form submissions and online bookings using a proper “thank you” page - Embed your calendar booking form from your ERT (electronic health record) directly on your landing page. This could be from Simple Practice, Therapy Notes etc. - Confirm tracking with [Google Analytics](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) so you can measure inbound clicks that lead to calls/form submissions and those that do not I can’t say this enough, tracking is critical. Without it, you’re guessing at what’s working and you’ll never know when your ads are resonating and the machine learning from [Google](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) is working in your favor or against you. ### \#6 Be Clear and transparent in your messaging Clients value transparency and see it as the backbone for building trust. Avoid misrepresenting what you do (or do not) accept by saying things like “insurance accepted” when really, all you are willing to do is a superbill. Clients seeking to use their [health insurance for mental ](https://crownsvillemedia.com/mental-health-hashtags)health services do not want to pay out of pocket and get reimbursed. They expect to pay their co-pay and that’s all. The more specific you are in your ads, the better the fit with the consumer. Proper ad matching increases the likelihood that you will connect with a real lead who can afford your [services and is interested in engaging in a consultation](https://crownsvillemedia.com/seo-consulting-services-maryland) with you. ## Real Results From Insurance-Based Practices While we have achieved successful ad results for many clients, sometimes reading how it works for other Google Ad providers can be helpful to validate what’s possible. Here’s a few notable stats to help. According to[Therapy Flow](https://mytherapyflow.com/google-ads-therapist-guide), well-run insurance-targeted campaigns average $35 to $85 per lead, which is well below the typical client lifetime value or LTV. Clients who come through insurance searches tend to stay longer, improving retention and profitability for your practice. Industry benchmarks support this.[LocaliQ](https://localiq.com/blog/healthcare-search-advertising-benchmarks) reports an average 6.63% conversion rate for healthcare search ads. And [WordStream](https://www.wordstream.com/blog/ws/2021/11/24/healthcare-advertising-benchmarks-2021) notes that cost per lead for healthcare services often falls between $32 and $66. Finally, a case study from[Brighter Vision](https://www.brightervision.com/blog/google-ads-therapist-guide) showed a 42% drop in cost per lead for one Austin-based therapist after switching to insurance-specific ad language. Conversion rates doubled without increasing spend. ## Common Mistakes To Avoid Even with the right tools in place, a few common missteps can derail your campaign. These mistakes are easy to make, but just as easy to fix once you know what to look for. - **Generic ad copy**: Attracts mismatched leads - **Sending traffic to your homepage**: Always use a landing page tailored to your insurance policies and offerings - **Lack of tracking**: You [need data to know](https://crownsvillemedia.com/seo-focused-listicles) what works - **Over-targeting small ZIP codes**: Broader city or county-level targeting often performs better If you accept insurance, Google Ads can absolutely work for you when executed correctly. Focus on transparency, smart keyword use, a clear budget based on reimbursement, and a dedicated landing page or two that really connect with potential clients. And don’t forget to [track your results](https://crownsvillemedia.com/what-mental-health-professionals-need-to-know-about-being-seen-in-2025). Need expert help crafting a campaign tailored to your practice? [Schedule a free consultation](https://crownsvillemedia.com/contact) and let’s build a plan that delivers results you can count on. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Google Ads & PPC --- ### [Is Your Website Ready For Google Ads?](https://crownsvillemedia.com/is-your-website-ready-for-google-ads) **Published:** August 4, 2025 **Author:** Melanie Gorman **Content:** Running Google Ads can bring high-intent traffic to your therapy site-but if your website is not fully prepared to convert visitors into booked clients, you may waste valuable ad spend. This comprehensive checklist ensures your funnel converts ad clicks into therapy calls and sessions. It draws from expert sources like [Therapy Flow](https://mytherapyflow.com/), [Brighter Vision](https://www.brightervision.com/), [Claire Jarrett](https://www.clairejarrett.com/), and industry-standard conversion data. Let’s get your site Ads-ready. Table of Contents [Toggle](#) - [Why Website Readiness Matters](#Why_Website_Readiness_Matters) - [9 Essential Checks To Ensure Your Website Is Ready For Google Ads](#9_Essential_Checks_To_Ensure_Your_Website_Is_Ready_For_Google_Ads) - [Bonus: Client Experience Must-Haves](#Bonus_Client_Experience_Must-Haves) - [How Crownsville Media Applies This Checklist](#How_Crownsville_Media_Applies_This_Checklist) - [Real-World Impact](#Real-World_Impact) - [Pre-Launch Action Plan](#Pre-Launch_Action_Plan) ## Why Website Readiness Matters Before you launch Google Ads, it’s important to understand [what makes a website capable of converting those clicks into real leads](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025). Google Ads delivers [clients who are actively searching](https://crownsvillemedia.com/seo-strategies-to-get-your-ideal-client-to-search-for-you) for help. These visitors expect speed, clarity, and trust. If your website loads slowly, lacks clear direction, or doesn’t speak to their needs, they leave-often before you’ve had a chance to connect. [Survey data](https://www.linkedin.com/pulse/funnel-gap-why-great-ads-fail-without-right-follow-up-kaiyan-ali-be98e/) from Brighter Vision and Greater Leads shows that in nearly nine out of ten failed ad campaigns, the culprit was a poor landing page experience, not ad performance. [Therapy Flow](https://mytherapyflow.com/landing-page-sections-therapy-google-ads/#:~:text=7%20Landing%20Page%20Sections%20Essential,Pages%20for%20Google%20Ad%20Success) confirms fast load speed and client-centered messaging are essential for high Quality Score and lower cost per click (CPCs). ## 9 Essential Checks To Ensure Your Website Is Ready For Google Ads Here are the core technical and user experience components every [therapist website](https://crownsvillemedia.com/9-important-website-copywriting-tips-for-mental-health-therapists) should meet before launching paid traffic. ### 1. Page speed under 3 seconds Performance matters. More than half of mobile users abandon pages that load slower than three seconds. Use [Google PageSpeed Insights](https://share.google/7la5To198rAH5t28B) to test loading speed, minimize image file sizes, and eliminate unnecessary JavaScript and CSS. ### 2. Mobile-friendly design Most prospective clients click ads from their phones. [Therapy Sites research](https://www.therapysites.com/the-most-effective-therapy-website-templates-for-your-practice/#:~:text=Mobile%20Responsiveness:%20With%20more%20people,%2C%20fonts%2C%20and%20layout%20options.) shows nearly 60% of visitors are mobile users-your site must be responsive, links must tap easily, and forms must be user-friendly on all screens. ### 3. Clear Calls To Action (CTAs) above the fold Place a prominent CTA (“Book a Free Consultation”, “Schedule Now”) near the top of each page. Many certified therapists hide[ contact links or bury them on internal pages](https://crownsvillemedia.com/what-to-include-on-your-seo-optimized-contact-page-for-the-best-results). Effective sites display clickable phone numbers and forms prominently and early in the viewer’s scroll. ### 4. Dedicated landing page or service pages Don’t send ad traffic to a homepage or a generic page. Build a page dedicated to the specific service or offer (e.g. “Anxiety Counseling in Denver” or “Insurance-Based Couples Therapy”). Matching ad messaging and landing page copy increases conversion and improves [Quality Score.](https://support.google.com/google-ads/answer/156066?hl=en#:~:text=How%20to%20gauge%20and%20improve,Score%20to%20improve%20your%20performance) ### 5. Relevant, trust-building content Your [landing page](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages) must address the client’s problem, empathize, and provide a clear solution-not just advertise your credentials. Copy should be client-centered and grounded in real pain points, then layered with therapy-specific language and credentials for credibility. ### 6. Contact information on every page Place phone number and email address in headers and footers. Many therapists lose conversions because visitors cannot quickly find contact info or click-to-call functionality. ### 7. Keyword-aligned content for quality score Ad keywords should align with page content. If you [run ads for “trauma therapy](https://crownsvillemedia.com/therapy-ads) Seattle”, your landing page should repeat that language naturally-not just once, but in headlines, sub-headings, and body text. This improves ad relevance and [CPC efficiency](https://www.youtube.com/watch?v=PF-KMcdy2NY&t=45s). ### 8. SSL + Legal Compliance Install [HTTPS](https://www.cloudflare.com/learning/ssl/what-is-https/) across your site. Clients expect secure browsing and form submission. If you collect any personal or health information, include HIPAA-compliant privacy policy and disclaimer language. Transparency and compliance build trust. ### 9. Conversion tracking setup Install Google Ads conversion tracking via [Google Tag Manager ](https://share.google/SPcG08BzlZouY4bWk)or [Analytics](https://share.google/xtArHtCEMzAZl0P69). Track phone calls, booking form submissions, and online scheduling. Without tracking, you cannot optimize ads or attribute performance reliably. ## Bonus: Client Experience Must-Haves Once you’ve handled the essentials, these next-level elements can help you build even greater trust and improve conversion rates. ### These elements elevate your landing page beyond the necessary: - **Testimonials and Reviews**: Showcase client feedback that highlights outcomes, process, and trustworthiness. - **Professional Imagery and Design**: A calm, clean layout and compassionate imagery help build emotional trust. - **Service-Specific FAQs**: Answer common client questions proactively-this builds clarity and reduces bounce. ## How Crownsville Media Applies This Checklist At Crownsville Media, we use this checklist as part of our onboarding and campaign setup process for therapists. ### Here’s how we apply it step-by-step: 1. We audit your [website’s readiness](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) for ads, site speed and mobile performance. 2. We write an ad-specific landing page built around the exact [keyword and client ](https://crownsvillemedia.com/long-tail-vs-short-tail-keywords)problem. 3. We map keywords to content, ensuring relevance and boosting Quality Score. 4. We install tracking for each conversion event: calls, forms, bookings. 5. We optimize CTAs, testimonials, and layout for frictionless experience. 6. We enforce HTTPS and publish compliant disclosures in top-level pages. 7. We test the entire funnel before launch so your ads perform from day one. ## Real-World Impact Still wondering whether these improvements really matter? The data speaks for itself. [Therapy Flow’s 2025 guide](https://mytherapyflow.com/google-ads-therapist-guide/) shows campaigns with optimized pages converted at twice the rate and cost half as much per lead compared to generic homepages. [Brighter Vision](https://www.brightervision.com/blog/google-ads-therapist-guide/) reports that many therapists who launch ads without optimizing site performance see click-throughs with no contact form submissions within weeks. When your landing page and website align with ad messaging and usability best practices, conversion rates rise and cost per lead can drop by 30% or more. ## Pre-Launch Action Plan Use the following table to evaluate your site and plan your updates before launching your Google Ads campaign. | **Step** | **Task** | |---|---| | 1 | Test mobile, speed, and layout using PageSpeed Insights | | 2 | Ensure CTA and contact info are prominent on landing page | | 3 | Map keywords and service language to page copy | | 4 | Install Google Ads conversion tracking for calls and forms | | 5 | Add client testimonial and trust signals | | 6 | Confirm HTTPS and privacy/legal compliance | | 7 | Test user experience on mobile and desktop before ad spend begins | Once these steps are complete, you can confidently launch your [Google Ads campaign knowing](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) your website will convert. A well-optimized website doesn’t just support your ad campaigns, it makes them profitable. [Google Ads can deliver clients](https://crownsvillemedia.com/why-google-my-business-is-important-for-therapists-looking-for-local-clients) within days, but only if your website is prepared to close the deal. Use this checklist to make sure every element from speed to messaging to tracking is built for conversion. And, avoid these [14 Google Ad mistakes](https://crownsvillemedia.com/14-google-ad-mistakes-to-avoid-in-2025) whenever you can. Crownsville Media ensures your campaign is not just visible, but visible and effective. We manage the technical setup and optimize the experience so you can focus on client care. Want help getting your site ready for ads? [Book a strategy call](https://crownsvillemedia.com/contact-us) and we’ll walk you through it. ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Google Ads & PPC --- ### [A Beginner's Guide To Understanding Google Analytics Terms & Glossary](https://crownsvillemedia.com/a-beginners-guide-to-understanding-google-analytics-glossary) **Published:** September 26, 2025 **Author:** Melanie Gorman **Content:** Working with clients, one of the most challenging details is data. More than opinions, everyone needs validated data to understand their customer journey, understand their website traffic and know what marketing is (or isn’t) working. And a great deal of what you need to know to run your business comes directly from Google Analytics which is why we created this Google Analytics Glossary for you. Designed to be both simple and essential, this is how you learn the key terms and definitions to navigate Google Analytics with confidence. Table of Contents [Toggle](#) - [So What is Google Analytics?](#So_What_is_Google_Analytics) - [Introduction to Web Analytics](#Introduction_to_Web_Analytics) - [What Google Analytics Can Inform You About](#What_Google_Analytics_Can_Inform_You_About) - [Setting Up Google Analytics](#Setting_Up_Google_Analytics) - [Installing the Tracking Code](#Installing_the_Tracking_Code) - [Google Analytics Terms & Glossary](#Google_Analytics_Terms_Glossary) - [Google Analytics Glossary & Use FAQs](#Google_Analytics_Glossary_Use_FAQs) ## So What is Google Analytics? Google Analytics (GA) is Google’s powerful (and free) web tool that provides useful insights about the visitors coming to your website so you can start to understand how your business is performing online. Once you understand how it works, you can start applying what you learn to improve your business’s online presence. So, before you turn your nose up to “data” and how boring it can be, remember that data will help you make informed decisions about just about everything. ## Introduction to Web Analytics Web analytics gives you a clear map of how visitors actually navigate your site. Tools like Google Analytics [track the essentials](https://crownsvillemedia.com/6-essential-seo-kpis-measuring-seo-success): which pages hook people, where they bail out, and what actions they take before converting. As you learn how to master the core terms and definitions, you’ll start to learn how to read the data like a compass pointing toward real improvements. With these insights in hand, it’s easier to make practical, data-backed choices that lead to measurable online growth for your business. ## What Google Analytics Can Inform You About Among many things, I think the most important detail is learning which pages on your website connect the best with readers based on the time the spend reading your content. But there is a lot more under the hood including: - Understanding your traffic sources and marketing channels ([social media](https://crownsvillemedia.com/the-connection-between-seo-and-social-media), organic search, Google Ads, other marketing campaigns like your newsletters etc). Acquisition reports in Google Analytics present data based on these sources to help you understand where your visitors are coming from. - How many people visit your website multiple times versus just once. Google Analytics helps measure user retention by tracking returning users and their engagement over time. - Geographic location of your visitors as well as the device they came in on (phone, computer or tablet). - Demographic and interest data including age, gender and more. - If you manage multiple websites, you can see all of this data in one location so it’s easy to review and evaluate - And more. Best off, Google Analytics is free. Google collects the data for you so all you really have to do is spend time reviewing it. And to speed the process up for you, it’s important to know the lingo, which is where this little cheat sheet comes in. This is our Google Analytics Glossary and it’s full of the terms you’ll encounter as you make your way through the tool. ## Setting Up Google Analytics Here are the steps to get your account going. 1. Create your Google Analytics account. Think of this as your data command center where all your website insights live. Managing multiple sites? Set up separate properties for each one and invite your team members to collaborate on the account. 2. Configure your data stream. This tells Google Analytics exactly where your data flows from—your website, mobile app, or other connected device. Be specific here. Vague setups create messy data down the road. 3. Finally, install the tracking code on your website. This code snippet does the heavy lifting by monitoring every user click, scroll, and interaction. Without it, you’re flying blind. No tracking code means no data, and no data means no insights to guide your decisions. This foundation work pays off. Skip steps now, and you’ll spend twice as long fixing data gaps later. Analytics setup is like building a house, get the foundation right, or everything wobbles. Below are a few extra details on each of the three steps. ### Creating Your Google Analytics Account Head straight to the Google Analytics website and create your new account there. You’ll input basic site details: name, URL, and industry category. Nothing fancy, just the essentials. Google Analytics then generates your unique tracking ID which is the code that connects your website to your analytics dashboard. The data collection starts immediately. Your tracking ID is the bridge between site activity and actionable insights, so treat it as the key piece that makes everything else possible. ### Setting Up Data Stream A data stream is your digital pipeline and functions as the direct channel that funnels website, app, or property data straight into Google Analytics for analysis. The setup process asks for specifics: your site’s URL, industry category, and key configuration choices that shape your data collection. Proper stream configuration is like laying good foundation. When you get it right from the start, and your analysis will be accurate and actionable; rush through it, and you’ll spend months troubleshooting inconsistent data that doesn’t tell the real story of your audience behavior. ## Installing the Tracking Code This always seems to be the tricky part and where clients ask for support. Google offers a plugin if you’re on a WordPress site called “Site Kit” that makes all of this much easier. This video will walk you through it. ## Google Analytics Terms & Glossary Now that your account is set up and you’re collecting data, below are the essential Google Analytics definitions that you will encounter in the reports. Mastering these definitions will help you accurately interpret your website performance metrics and make better decisions. Below are the terms plus a simple explanation for each one in alphabetical order, from acquisition to users. ### Acquisition This is the process of gaining new visitors or users to your website. Acquisition metrics help you understand how people find your website, such as through search engines, social media, or referral links. Acquisition reports present data based on these different traffic sources, allowing you to analyze your marketing effectiveness and track the performance of various campaigns. ### Active Users Active users gives you a real-time count of people actually engaging with your content or app at this moment. This metric updates live, so you can spot traffic spikes, lulls, or unusual patterns as they happen. You can also track active users across different time windows to map when your audience shows up most (think rush hours for your site). Monitor this consistently, and you’ll make smarter calls about when to publish content, launch campaigns, or schedule that maintenance downtime that won’t disrupt your busiest visitors. ### Analytics Intelligence Analytics Intelligence refers to the machine learning capabilities in Google Analytics that provide automated insights, alerts, and recommendations based on the data collected. Some people refer to this as the other type of AI– artificial intelligence– but it’s machine learning, not a true intelligence. ### API API is short for Application Programming Interface. It’s the set of rules and protocols that allows different software applications to communicate and exchange data with each other. In the context of Google Analytics, the API enables developers to extract and integrate analytics data into other applications or systems. Realistically, you probably won’t need to deal with this much unless you’re planning on [web development](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) yourself. But it’s useful to know what it is! ### Bounce Rate This is an important term that describes the percentage of visitors who leave your website after viewing only one page. You don’t want a high bounce rate. This can indicate that visitors didn’t find what they were looking for, or that your website has usability issues. Bounce rates are often higher than 50% and this is often normal. That said, you also have to consider where your audience came from and it’s often predictable that bounce rates will be higher from social media because people are interacting with your brand during their “Facebook time” or “Instagram time.” After interacting, they want to go back to what they were originally doing. This is not a hard rule, but in our experience it’s true. ### Channels Channels are the different sources that bring people to your website. Google Analytics uses a default channel group to automatically categorize inbound traffic sources such as organic search, paid search, and social media. Channels include things like organic search (from search engines), direct (typing the URL directly), referral (from other websites), social media, or email campaigns. ### Conversion Rate When visitors come to your website, you should have a specific goal in mind. This could be making a purchase, signing up for your email list, or filling out a form. The conversion rate is the percentage of visitors who complete these goals. It measures the effectiveness of your website in driving desired actions. Percentage of sessions or users that converted into a goal (subscribed to your newsletter etc) ### Cookie A cookie is a small text file that is stored on a user’s device when they visit a website. Existing Google Analytics cookies stored in a website browser help identify returning visitors and distinguish them from new users. In Google Analytics, cookies are used to track user interactions, such as page views and conversions, and provide data for analysis. Cookies are one of the ways that users are counted. ### Dashboard Your dashboard is your customizable display in Google Analytics. Dashboards are useful for visualizing data and making it easier to interpret key metrics at a glance. It allows you to see and monitor key metrics and site performance reports. This is the first page or “home page” of Google Analytics. ### Event Count Event count tracks every specific action users take on your website including, button clicks, form submissions, [Google Ads](https://crownsvillemedia.com/how-to-market-to-your-ideal-client) and YouTube video plays. Think of it as taking your site’s pulse. In Google Analytics, you set up each interaction you want to monitor as an event, and the count shows you how often these actions happen. Analyze these numbers to spot your most engaging content, pinpoint improvement opportunities, and map real user behavior patterns. This data tells you exactly how visitors move through your site and helps you make smart decisions that boost performance. ### Goals Goals are the specific actions or outcomes you want visitors to complete on your website. Examples include completing a purchase, subscribing to a service, or spending a certain amount of time on a page. Your goals will vary depending on [what your business is and what role you want your website to play](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs-in-2025). ### Keyword A keyword is a word or phrase that users enter into search engines. Users often find your website by clicking on links in the Google search results page, which is a key source of organic traffic. In Google Analytics, keyword data provides information about the search terms that users use to find and access your website. Including [specific and long-tail keywords](https://crownsvillemedia.com/understanding-keyword-intent-high-intent-keywords) on your website is a good way to help people find your information and rise higher in google’s search results. It’s important to note that Google Analytics will not give you SEO keyword data. It doesn’t speak about the popularity of a particular keyword or phrase, or provide details about organic clicks from Google search results, which are important for understanding your website’s visibility. You need SEO tools like SEMRush for that. ### Mobile Traffic The number of visitors accessing your website from mobile devices. Google Analytics can also track users across multiple devices, helping you understand cross-device engagement and how users interact with your site from different devices. It helps you understand the importance of optimizing your site for mobile users. You can also see types of phones if that’s of interest to your business. ### Organic Search Visitors can come to your website through several different channels (see above). When a visitor finds your website through a search engine, this is called organic search or organic traffic. Organic search is a source of free search traffic, as users find your site through unpaid listings. Google organic search results are a key indicator of your website’s SEO performance. Linking your Google Search Console account with Google Analytics provides more detailed insights into your organic search traffic. This measure indicates the effectiveness of your website’s visibility in search results. ### Page Load Time This metric tracks how long it takes for a web page to fully load. It affects user experience and can impact bounce rates, as visitors may leave if a page takes too long to load. About [40% of visitors](https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/) will simply leave if your page takes more than 3 seconds to load. ### Pageviews Pageviews are the number of times a specific page on your website is viewed. It indicates the popularity or relevance of a particular page, and can be an indicator of how well your [search engine optimization (SEO)](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) is performing. Ideally, you are getting more than one pageview per customer visit. Seeing your pageviews grow over time is a common SEO goal and one we work hard on for most clients. ### Referral Traffic Referral traffic (backlink traffic) is another channel that can bring people to your website. Referral traffic tracks visitors who come to your website through [links on other websites](https://crownsvillemedia.com/how-to-get-backlinks-for-your-therapy-website). Referral traffic can also come from third party search sites that are part of advertising networks. It helps you identify which external sources are sending traffic to your site. This is not the same thing as sponsored traffic or advertising traffic! Rather, it’s tracked through other websites linking to your content. ### Session A session represents a period of time a user actively engages with your website or app. It starts when a user arrives and ends after a period of inactivity or when they leave your site. ### Users This tracks the number of unique individuals who visit your website or app, whether or not they have an account or log in to your website. Google Analytics tracks individual users by assigning unique identifiers, such as User ID or Client ID, which allows for more accurate analysis of user behavior across sessions and devices. The user id feature enables you to track users across multiple devices and sessions, helping to distinguish unique users even if they use different browsers or devices. The user id is essential for cross-device reporting and personalized data collection, providing a deeper understanding of user engagement. Additionally, lifetime value metrics help you measure the total revenue generated by individual users over their entire relationship with your business. It provides insights into the size of your audience. Google Analytics collects powerful data that drives better decisions. Set up your account, configure data streams, and master key metrics like active users and event count—then you can pull specific data, analyze patterns, and optimize your website for real results. The platform gathers rich information on user interactions, demographics, and interests, giving you the insights that fuel sustainable online growth. No guesswork, just clear data that shows what works. ## Google Analytics Glossary & Use FAQs ### How can I learn Google Analytics fast? My best advice is pick a term from the list above and then set a timer for 30 minutes so you don’t get too overwhelmed with it all. Then, watch a few videos to get familiar with how an expert thinks about the term. After watching the video (or at the same time if it’s not too overwhelming for you) go into your Analytics account and see if you can follow along. Do that over a handful of days and you’ll feel significantly more comfortable with the process. **Here are a few Youtubers we love:** <https://www.youtube.com/@LovesData> <https://www.youtube.com/@AnalyticsMania> ### How often should I look at my Google Analytics data? I suggest once a month with a plan. Pick the top 4-6 terms/topics from above that you want to know about each month and go visit your report looking at the past 30 day window. Each month, be sure to explore anything new that you did on your website or any advertising you ran. How did it go? What results did you see? I also always look at my acquisition report because I’m terribly curious about how people found me. But, you do you and make it your own! Google analytics terms can feel like a doozie to get through, but once you really start using the reports, it can become familiar. It’s also essential if you ever advertise your business or services. You have to know if your ads are returning visitors to your site and what people do once they [land on your pages](https://crownsvillemedia.com/how-to-create-content-for-local-landing-pages). Google Analytics will give you all of this and more. ### There are so many GA terms here, which ones should I start with? In my book, understanding a “user,” “session,” “acquisition,” and “referral traffic” are the top 4 to start with. But, an equally great answer is to start with your own curiosity. What do you want to know about your website? Data can feel less overwhelming if you’re interested in what you’re learning. Want more information about your business’s web performance, but aren’t sure where to start? Crownsville Media can help you with your business’s SEO, web performance, [Google ad](https://crownsvillemedia.com/google-ads) campaigns and more! Contact us today for a [free SEO audit or business consultation](https://crownsvillemedia.com/contact-us). ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** SEO Fundamentals --- ### [The Best HIPAA Compliant Email for Therapists](https://crownsvillemedia.com/the-best-hipaa-compliant-email-for-therapists) **Published:** October 23, 2025 **Author:** Melanie Gorman **Content:** Table of Contents [Toggle](#) - [Plus, Is Google HIPAA Compliant Or Not?](#Plus_Is_Google_HIPAA_Compliant_Or_Not) - [What Is A HIPAA Compliant Email?](#What_Is_A_HIPAA_Compliant_Email) - [Why Are Therapists Encouraged To Have HIPAA Compliant Email?](#Why_Are_Therapists_Encouraged_To_Have_HIPAA_Compliant_Email) - [What Is A HIPAA Email Violation?](#What_Is_A_HIPAA_Email_Violation) - [What Is The Best HIPAA Compliant Email For Counselors?](#What_Is_The_Best_HIPAA_Compliant_Email_For_Counselors) - [And The Biggest Question Of All… What About Gmail? Is Gmail HIPAA Compliant?](#And_The_Biggest_Question_Of_All%E2%80%A6_What_About_Gmail_Is_Gmail_HIPAA_Compliant) ## Plus, Is Google HIPAA Compliant Or Not? As a therapist, upholding your clients’ privacy and confidentiality is paramount. The Health Insurance Portability and Accountability Act (HIPAA) sets strict standards for managing sensitive patient information, particularly regarding electronic communication. To protect your practice and clients, you must choose a secure, HIPAA-compliant email service that prevents unauthorized access to confidential data. This article explores some of the best HIPAA-compliant email services for therapists. By finding the right provider, you can communicate with clients confidently, knowing their data is fully protected. We also cover the big question about gmail and whether or not it’s HIPPA compliant. You can find that at the end of the piece. So let’s dive into what makes an email service HIPAA-compliant and which providers offer [essential features to ensure your practice](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) meets the highest security standards. ## What Is A HIPAA Compliant Email? A HIPAA compliant email is a secure email service that adheres to the strict privacy and security guidelines laid out in the[HIPAA Privacy and Security Rules](https://www.hipaajournal.com/hipaa-compliance-for-email/#:~:text=HIPAA%20email%20compliance%20means%20complying,and%20availability%20of%20the%20email). These rules are designed to ensure that Protected Health Information (PHI), any individually identifiable health information, is securely transmitted, stored, and accessed only by authorized individuals. For an email service to be considered HIPAA compliant, it must implement several security measures, including: - **End-to-end encryption:** This ensures that emails containing PHI are encrypted as secured entities from the moment they leave your device until they reach the recipient’s inbox. This means even if the email is intercepted during transmission, the content cannot be read without the encryption key. - **Access controls:** HIPAA compliant email services must restrict access to only those individuals who are authorized to view or manage PHI. This can include password protection, multi-factor authentication, and audit logs to track who accesses information and when. - **Audit controls:** These are mechanisms that track the activity of email systems and generate logs that record who accesses sensitive data and what actions they take. This is a key component in monitoring compliance for therapists. - **Business Associate Agreement (BAA):** A BAA is a legally binding contract between a healthcare provider (like a therapist) and an email service provider that outlines the responsibilities each party has in protecting PHI. Without a BAA, using an email service to send PHI would be considered non-compliant under HIPAA regulations, regardless of whether the emails themselves are encrypted. ### How is a HIPAA compliant email different from regular email? A HIPAA compliant email is an email service that meets the security standards outlined in the HIPAA Privacy and Security Rules. While many common email services, such as Gmail or Outlook, offer some security features like encryption, they are not inherently HIPAA compliant. This is primarily due to the lack of a BAA, as well as the absence of certain access controls and audit trails that HIPAA requires. These email services often store messages in an unencrypted format on their servers, meaning that PHI could potentially be accessed by unauthorized individuals in the event of a security breach. Furthermore, without a BAA, these services do not accept responsibility for protecting the information, leaving you, as the healthcare provider, liable for any breaches. HIPAA compliant email services, on the other hand, are designed specifically to meet these compliance requirements, ensuring that PHI is encrypted, access is controlled, and the necessary legal agreements are in place. ## Why Are Therapists Encouraged To Have HIPAA Compliant Email? As a therapist, you’re likely dealing with very sensitive information on a daily basis—client session notes, diagnoses, [mental health treatment plans](https://crownsvillemedia.com/mental-health-hashtags), and other personal data. Email communication is often the easiest and most efficient way to share this information with clients, colleagues, and other healthcare providers. However, without proper protections in place, there’s a significant risk of that information falling into the wrong hands. Using a HIPAA compliant email for therapists ensures that all communications remain confidential and secure, protecting both you and your clients from potential privacy breaches. A breach of confidential information, especially when it involves [mental health](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) records, can be incredibly damaging to your reputation as a therapist and to the trust your clients place in you. HIPAA compliant email services safeguard against such breaches by implementing encryption and other security measures, ensuring that sensitive information is protected every step of the way. ## What Is A HIPAA Email Violation? [A HIPAA email violation](https://www.hipaajournal.com/hipaa-compliant-email-services/?prevp=is-it-a-hipaa-violation-to-email-patient-names) occurs when Protected Health Information (PHI) is sent through an unsecured, non-compliant email service or without proper encryption. Common email violations include: - Sending patient information without encryption - Failing to obtain a Business Associate Agreement (BAA) with an email provider - Disclosing sensitive information to unauthorized individuals - Improper handling of PHI that leads to a data breach HIPAA violations can result in severe penalties, ranging from substantial fines to legal action. Fines for HIPAA violations can be as high as $50,000 per violation, with an annual maximum of $1.5 million. In cases where a therapist is found to have knowingly disregarded HIPAA regulations, these penalties can be even more severe. In addition to the financial repercussions, non-compliance can also lead to loss of professional licensure, loss of client trust, and damage to your reputation. Using a HIPAA compliant email service helps you avoid these risks, ensuring that your practice remains secure and compliant with the law. Clients are becoming increasingly concerned with how their personal information is handled, especially in the [mental health](https://crownsvillemedia.com/8-steps-for-therapists-looking-to-be-a-guest-on-popular-mental-health-podcasts) field, where confidentiality is of utmost importance. Offering protected health services demonstrates that you take their privacy seriously and are committed to safeguarding their personal information. ## What Is The Best HIPAA Compliant Email For Counselors? There are many HIPAA compliant email services on the market, and choosing the right one depends on your specific needs. Based on our conversations with clients, as well as some [Google detective work](https://crownsvillemedia.com/can-google-ads-work-for-insurance-based-therapy-practices), we’ve sourced a list for you below of some of the top HIPAA compliant email providers for counselors. We also included details about their pricing and features. And with all lists like this, buyer beware. When choosing a HIPAA compliant email provider, look for services that support multifactor authentication (MFA) and perform regular security updates. These have become expected best practices under current cybersecurity standards and help ensure your client data stays safe. ### Here are some top options therapists often use: #### Hushmail [Hushmail](https://www.hushmail.com/) is a popular choice among healthcare professionals, including therapists, because of its simplicity and strong security features. Hushmail encrypts emails and offers additional features like secure web forms, which allow therapists to collect patient information as secured entities. - **Price:** Starts at **$11.99/month** for the Healthcare plan (per user) - **Terms:** Includes email encryption, secure forms, and a Business Associate Agreement (BAA) Hushmail is popular for its simplicity and secure web forms, allowing therapists to collect patient data safely. One of the most attractive aspects is that it doesn’t require much setup. It’s a straightforward service that integrates seamlessly into your daily communication. #### Mailprotector [Mailprotector](https://www.mailprotector.com/) is a robust email encryption platform that offers HIPAA compliant email services for therapists and other healthcare providers. It integrates easily with other popular platforms like Microsoft 365 and G Suite, allowing therapists to use the tools they’re already familiar with while remaining compliant with HIPAA. - **Price:** Custom pricing (contact for quote) - **Terms:** Includes encryption, multi-platform integration, and a BAA Integrates with Microsoft 365 and G Suite—great for therapists who already use those platforms. Mailprotector is ideal for [therapists who already use Microsoft or Google](https://crownsvillemedia.com/google-ads) products and want to maintain HIPAA compliance without overhauling their entire email system. #### Aspida [Aspida](https://aspida.us/mail/) is a dedicated healthcare email provider that offers HIPAA compliant email service with features such as encryption, secure cloud storage, and easy access controls. Aspida’s services are designed specifically for the healthcare industry, making them a trusted partner for therapists. - **Price:** Starts at **$10/month per email account** (custom domain option around $15/month for first account) - **Terms:** Includes encryption, secure cloud storage, and a BAA Aspida is known for its customer support and compliance expertise, making it a strong choice for [therapists who need](https://crownsvillemedia.com/therapist-ymyl-and-e-e-a-t) extra guidance in staying compliant. #### HIPAA Vault [HIPAA Vault](https://www.hipaavault.com/) offers a full suite of HIPAA compliant services, including secure email, cloud storage, and website hosting. It’s a comprehensive solution for healthcare professionals looking to keep all their online services in one place. - **Price:** Custom pricing (contact for quote) - **Terms:** Includes encryption, BAA, secure cloud hosting HIPAA Vault is ideal for therapists who want a secure, all-in-one solution for their online presence, including email, storage, and hosting to provide protected health services. #### ProtonMail [ProtonMail](https://proton.me/mail) is widely known for its emphasis on privacy and security, offering end-to-end encryption for all emails. ProtonMail’s HIPAA compliant services ensure that all patient information remains secure and private. - **Price:** Starts at **$7.99/user/month** for the “Mail Essentials” plan - **Terms:** Includes encryption and optional BAA ProtonMail is a good option for therapists who prioritize privacy and want a simple, affordable solution for their secure email needs. #### Send IT Secure [Send IT Secure](https://www.senditsecure.com/pricing/) provides encrypted email services that are specifically designed to comply with HIPAA regulations. The platform is easy to use and focuses on simplicity while maintaining robust security. - **Price:** Last reported [Business plan](https://crownsvillemedia.com/seo-for-startups) at **$15/month** (pricing updates not publicly verified) - **Terms:** Includes encryption, secure file sharing, and BAA Send IT Secure is ideal for therapists who want a no-frills solution that gets the job done with minimal setup. #### NeoCertified [NeoCertified](https://www.neocertified.com/) is a secure email provider that offers encrypted email services and compliance solutions for healthcare providers. It’s known for its user-friendly interface and reliable customer support, making it a great option for therapists. - **Price:** Starts at **$99/user/year** (Lite plans at $59/year; Gold plans at $199/year) - **Terms:** Includes encryption, BAA, and secure messaging NeoCertified is well-suited for therapists who are looking for an affordable yet comprehensive solution for their email security needs. #### Virtru [Virtru](https://www.virtru.com/) provides end-to-end encryption and integrates with platforms like Gmail and Outlook, making it a flexible option for therapists who want to stick with familiar email services while remaining HIPAA compliant. - **Price:** Starts at **$1428/annually** or **$119/month** for [small business](https://crownsvillemedia.com/small-business-branding-a-no-nonsense-guide) plans - **Terms:** Encryption, BAA, and multi-platform integration With its user-friendly interface and strong security features, Virtru helps protect sensitive client information through encrypted emails and secure sharing of documents. #### LuxSci [LuxSci](https://luxsci.com/) is a premium HIPAA-compliant email service known for its robust security features, which include advanced email encryption and secure cloud storage options. The service comes with a BAA and guarantees top-tier protection for your practice. - **Price:** Custom pricing (quote-based) - **Terms:** Email encryption, secure storage, and BAA LuxSci is ideal for therapists who need high-level protection for their communications. LuxSci also offers secure messaging and healthcare-specific services, ensuring that all communications with clients meet HIPAA standards. ## And The Biggest Question Of All… What About Gmail? Is Gmail HIPAA Compliant? Gmail is one of the most widely used email platforms in the world, but is it HIPAA compliant? [The answer is yes, but only if you’re using the paid version of Google Workspace](https://adeliarisk.com/is-gmail-hipaa-compliant/#:~:text=Gmail%20can%20be%20used%20as,send%20and%20receive%20email%20safely) and have signed a Business Associate Agreement (BAA) with Google. The free version of Gmail does **not** meet the security requirements for HIPAA compliance, and using it to send or receive patient information would violate HIPAA. However, if you upgrade to Google Workspace, enable the necessary security features, and sign a BAA, Gmail can be a HIPAA-compliant solution for therapists. [It can also help your visibility](https://localseohustlers.com/threads/how-to-get-cited-on-ai-and-large-language-models-like-chatgpt.1106/) online to clearly mention your setup (for example, Google Workspace with a signed BAA) on your website. This lets search engines and AI tools better understand that your practice follows strong privacy and security standards. As a therapist, using a HIPAA compliant email is essential for protecting the privacy and confidentiality of your clients. By choosing the right email provider, you can ensure that all your communications are secure, compliant with HIPAA regulations, and easy to manage while staying compliant with HIPAA regulations. With all of the decisions you have to make, having your email secure and functioning for you is very important. Then, you can focus on what matters most: helping your clients without worrying about potential security breaches. [Contact us to learn more](https://crownsvillemedia.com/contact-us) about how to choose the best HIPAA compliant email for your practice. **Updated On 10/23/2025** [Reach out for a complimentary consultation with our team!](https://crownsvillemedia.com/contact-us) ![author avatar](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) Melanie Gorman Founder of Crownsville Media Melanie is the founder of Crownsville Media, where she helps small business owners, therapists, coaches, consultants, and creatives build strategic, approachable websites that reflect who they are and what they do. She brings together SEO, content strategy, website planning, and clear guidance to make the process feel less overwhelming and more human. [See Full Bio](https://crownsvillemedia.com/about) [Facebook](https://www.facebook.com/crownsvillemedia) [X (Twitter)](https://x.com/melanie360) [YouTube](https://www.youtube.com/@MelanieGorman) [LinkedIn](https://www.linkedin.com/in/melaniegorman/) **Categories:** Marketing Advice for Therapists --- ## Pages ### [Crownsville Media](https://crownsvillemedia.com/) **Published:** April 23, 2026 **Author:** Melanie Gorman **Content:** - SEO & AI VISIBILITY # SEO & GEO For Small Business Owners ![Megaphone icon signaling an announcement or alert](https://crownsvillemedia.com/wp-content/uploads/2026/04/MICK-1.webp) We offer comprehensive website development, SEO and AI Visibility services for small business owners. Our services include: website development, digital marketing strategy, content creation, digital and content marketing. [ schedule a call today ](https://calendly.com/crownsville-media-consultation/30min) ![Blue abstract curved line graphic on a black background decorative elements](https://crownsvillemedia.com/wp-content/uploads/2026/04/DOWN-ARROW.webp) [ ![Smiling woman with dark hair in a red blazer circular crop](https://crownsvillemedia.com/wp-content/uploads/2026/04/Naureen.webp) ![Smiling woman with short brown hair and glasses wearing a beige knit sweater facing the camera](https://crownsvillemedia.com/wp-content/uploads/2026/04/Marissa-Gray.webp) ![Portrait of a smiling woman with dark hair and bangs wearing a blue top outdoors with greenery in the background](https://crownsvillemedia.com/wp-content/uploads/2026/04/Lisa-Rabinowitz.webp) ![Portrait of a smiling man with a dark beard wearing a navy polo shirt outdoors circular crop](https://crownsvillemedia.com/wp-content/uploads/2026/04/Dr-David-Helfand.webp) ![Google logo with the caption 5 star from 30+ reviews indicating high customer ratings](https://crownsvillemedia.com/wp-content/uploads/2026/04/GOOGLE-REVIEW.webp) ](https://www.google.com/search?q=crownsville+media&rlz=1C1CHBF_enPK1086PK1086&oq=crownsville+media&gs_lcrp=EgZjaHJvbWUyCQgAEEUYORiABDIICAEQABgIGB4yCggCEAAYgAQYogQyBwgDEAAY7wUyCggEEAAYgAQYogQyBggFEEUYPDIGCAYQRRg8MgYIBxBFGDzSAQkxMjE4NGowajeoAgiwAgHxBbV6wfNXRj1c&sourceid=chrome&ie=UTF-8#lrd=0x89b7fb9b02397289:0xa6e4f89a1247ebd6,1,,,,) ## Generative Engine Optimization GEO or [Generative Engine Optimization](https://ar5iv.labs.arxiv.org/html/2311.09735) is the latest practice of helping websites surface their content, landing pages and brand across AI search results in places like ChatGPT, Google Gemini, Perplexity and Claude. The [Wall Street Journal](https://www.wsj.com/tech/ai/news-publishers-see-googles-ai-search-tool-as-a-traffic-destroying-nightmare-52154074) reports that with Google’s ongoing implementation of AI search features, publishers expect a reduction of 20% to 40% in their organic traffic. Getting your business ahead of this is critical in 2026 so you remain relevant, profitable and strong. If you are a small business owner, focused on helping people, we can help you. ![Woman looking happily at seo results on her laptop](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_252797846.webp) - CLIENT REVIEWS ## What Others Have Said About Working With Melanie Gorman & Crownsville Media... I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!! ![Dr David Helfand](https://crownsvillemedia.com/wp-content/uploads/2026/04/Dr-David-Helfand.jpg) David Helfand, Licensed PsychologistMarriage Quest I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well. ![Marissa Gray ](https://crownsvillemedia.com/wp-content/uploads/2026/04/marissa-gray-1.webp) Marissa Gray, LCSW, PMH-CGray Therapy Group Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. ![Naureen Dharani, LMHC](https://crownsvillemedia.com/wp-content/uploads/2026/04/Naureen-.webp) Naureen Dharani, LMHC Melanie is amazing and her services provide everything I have wanted for Internet Branding. From understanding your ideal client, to articulation your services, website development and SEO, she does it all, and integrates these services seamlessly. I am grateful to have found her services after many years of frustration working in disjointed ways with many companies, with little to show. She is highly accessible and easy to work with. She is the real deal and would recommend her to anyone wanting to grow their psychotherapy practice! ![Jack Tawil, Annapolis Psychotherapy](https://crownsvillemedia.com/wp-content/uploads/2025/01/Jack-Tawil-Annapolis-Psychotherapy.webp) Jack Tawil, PsychotherapistAnnapolis Psychotherapy Melanie Gorman is Absolutely Amazing to work with. She helped me grow my private practice in ways I could never imagine. She has answers to all of my questions and greatly improved my SEO, marketing and my website. She is reliable, honest, very hard-working and dependable. I highly recommend her. ![Lisa Rabinowitz, MA - owner of Counselor for Couples](https://crownsvillemedia.com/wp-content/uploads/2024/08/Lisa-Rabinowitz-Counselor-for-Couples.webp) Lisa Rabinowitz, MACounselor for Couples Melanie taught me the ins and outs of building SEO for my practice. She also coached me on how to enhance my website and make ongoing changes on my own with minimal stress and worry. I literally rebranded my entire practice, amplified my business social media presence and changed online domains, and she helped me to do this with confidence and calm (which I truly needed). I am admittedly not the person that understands all of the online tech jargon, and Melanie easily explains things in ways that anyone can understand and implement. Thanks to Melanie's expertise, my therapy practice is filling up with my ideal clients and I now have a system that supports my business growing exponentially. She's worth every penny. I couldn't have done this without her. ![Alicia Dorn, therapist for clients with chronic illness.](https://crownsvillemedia.com/wp-content/uploads/2023/05/alicia-dorn-therapist-maryland.webp) Alicia Dorn, MS, LCPCChronic Illness Therapist, Maryland & Minnesota Melanie totally revamped my web site, directed me to a fresher look and ensured that all the technical aspects were in working order. Her eye for design and brand cohesion is great. To top it all off, she is personable, easy to talk to, and answers my questions in non-techy terms. What a relief! ![Charlotte Klaar, PhD](https://crownsvillemedia.com/wp-content/uploads/2024/08/Charlotte-Klaar.jpg) Charlotte Klaar, PhDFounder of Klaar College Consulting Melanie has been my book coach (Mommy Burnout, Dey St, Harper Collins 2018), article editor and SEO wizard for the past three years. I can't say enough good things about the way she comes up with amazing ideas, knows the online publishing industry, has a keen ability to use her mental health background when needed and is clear about her messaging. She reads whatever you have and takes it from good to great. Melanie is truly talented in a lot of different areas as it relates to article topics, what is trending, optimization and writing. Happy to talk personally to anyone considering hiring her in any capacity as Melanie is a true talent. ![Dr. Sheryl Ziegler](https://crownsvillemedia.com/wp-content/uploads/2022/09/dr-sheryl-ziegler.webp) Dr. Sheryl ZieglerAuthor of Mommy Burnout, Podcast Host, International Speaker, TEDx Speaker. Working with Melanie and her company is a huge game changer for my business. She is very professional, reliable and clearly knows what she is doing. I highly recommend her!!! ![Stephaie Kuhns Therapy Works Well](https://crownsvillemedia.com/wp-content/uploads/2025/01/Stephaie-Kuhns-Therapy-Works-Well.jpg) Stephanie Kuhn, LMFTTherapy Works Well, Houston Texas Melanie Gorman and Crownsville Media are the absolute BEST!!! I recently asked Melanie to update my website. She spent her time listening and asking me specific questions to determine exactly what I wanted. Although I wasn't entirely clear when I began talking with her, by the time we were finished we both had a clear vision. She then worked to bring that vision into reality. Her knowledge, integrity, skill and down-to-earth communications have made this process easy and fun. I LOVE my new website, Launching College Success, and am continuing to work with Melanie on growing my business in 2023. If you are just starting your business or want it to grow, hiring Melanie is a no-brainer. She truly is the best! ![Dianne Keilholtz, founder of Launching College Success](https://crownsvillemedia.com/wp-content/uploads/2023/05/Dianne-Keilholtz.webp) Dianne KeilholtzFounder of Launching College Success Melanie Gorman is the queen of SEO for therapists and coaches. Her insight and understanding of how to market your business on your blog and how to write to your audience so that they are ready to make a decision to work with you is the key to taking your practice to the next level. I couldn't recommend her more if you are ready to take your article writing to the next level so that it will actually become crucial to building your business. ![Matthew and Orna Walters](https://crownsvillemedia.com/wp-content/uploads/2022/09/matthew-and-orna-walters.webp) Matthew Walters and Orna WaltersCo-founders of Creating Love On Purpose I have enjoyed working with Melanie over the years. She provides warm support and affirmation as she helps you create a website that matches your vision. She helped revise mine at very reasonable cost. ![Dr. Jim Walkup](https://crownsvillemedia.com/wp-content/uploads/2022/09/dr-jim-walkup.webp) Dr. Jim WalkupLicensed Marriage and Family Therapist: Dr-Jim.com If you are looking for media, website, SEO, or marketing help, Crownsville Media should be at the top of your list. When it comes to strategizing your message, capturing your goals, or supporting your mission, Melanie is the partner you want! Can't say enough wonderful things about her professional, knowledgeable, and can-do help over these many years of working with her. Don't know what I would do without her on my team!! ![Alicia Clark, PsyD](https://crownsvillemedia.com/wp-content/uploads/2022/09/alicia-clark.webp) Alicia Clark Psychologist \| Author \| Speaker \| CEO Melanie is an amazing SEO resource! She's helped me choose the best keywords for my business and writes fabulous headlines. Full of ideas, solutions and fun to talk with too. If you need SEO and marketing help you can TRUST, connect with Melanie at Crownsville Media. ![Ronnie Ryan Love & Cosmic Coach](https://crownsvillemedia.com/wp-content/uploads/2022/09/ronnie-ann-ryan.webp) Ronnie Ryan Love & Cosmic CoachLife, Love and Relationship Coach ![Orange starburst symbol on a black background like a sunburst with irregular rays](https://crownsvillemedia.com/wp-content/uploads/2026/04/STAR.webp) - A MARYLAND SEO COMPANY ## About Crownsville Media ![Blue plus sign on a dark background indicating an add action add buttonicon](https://crownsvillemedia.com/wp-content/uploads/2026/04/PLUS-1.webp) Building your website, brand, SEO and client pool is an ongoing task for business owners and their team. Marketing is not an innate skill. It’s ever-changing and you must keep up with trends, technology and changes if you want to get, and remain, on top. To do that, you need a solution that works. We believe answers are easier to come by than you might imagine. Yet, with so much prospecting from outside sources, it’s hard to know who to trust and who will deliver results that work for your business. We also know it’s costly to make mistakes that leave you with more problems than solutions, which is why [we specialize in **evidence-based** SEO and marketing](https://crownsvillemedia.com/evidence-based-seo). With SEO there is no need to sell you on a solution, instead we can educate you on a solution that works using data, tools, and [case studies](https://crownsvillemedia.com/case-study-laura-bonarrigo). As a Maryland-based SEO company, in the one, and only, Crownsville in the whole USA, we would love to help you. [ Learn More About Our Us & Our Values as a Marketing Team ](https://crownsvillemedia.com/team) ![Happy therapist at his laptop in his home office](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_383300738.webp) ![Pixel art of three interconnected white hearts forming a chain on a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER.webp) ```
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5.0Google star 1Google star 2Google star 3Google star 4Google star 5
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  • 5.0 Excellent rating Last 12 months
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David Helfand profile picture
David Helfand
3 April 2026
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I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!
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Marissa Gray profile picture
Marissa Gray
20 February 2026
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I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.
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Ibrahim Shah profile picture
Ibrahim Shah
21 January 2026
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Crownsville Media delivered an outstanding experience with their web development and SEO services. Their team is highly professional, detail-oriented, and genuinely invested in achieving real results. From website structure and performance to on-page SEO and overall optimization, everything was handled with a clear strategy and strong technical execution. Communication was smooth throughout the process, timelines were respected, and they were always proactive with recommendations that added value. It’s refreshing to work with a team that truly understands both design and search visibility, and knows how to align them with business goals. I would highly recommend Crownsville Media to any company looking for reliable, high-quality web development and SEO services.
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JB profile picture
JB
10 November 2025
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Melanie and her team go beyond the expected in setting up a website. They pay attention to clients' needs to understand what is needed to get the site recognized via best practices and SEO. But they also pay attention to the client themself to feel understood. In my case, it meant understanding what my next step was before I was comfortable voicing it. Then they helped me put that out in a way I not only felt at ease with, but loved. And just when I felt sad to see the process end because I thought it meant the end of the support, more ongoing support was offered. I highly recommend Melanie and the team she's gathered.
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Orna Walters profile picture
Orna Walters
7 November 2025
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+0
Melanie Gorman of Crownsville Media is a treasure trove of golden nuggets for your business. She's a wizard at building websites. Melanie is detail oriented, stays up on trends that are constantly changing, and will show you how to maximize your efforts online for your business to truly shine.
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Matthew Walters
6 November 2025
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I can’t recommend Melanie at Crownsville Media enough for your website and SEO needs. She’s on top of all the trends with AI and how to leverage Google to make it work for your business. The consistent traffic we get every day to our website is the best proof that her systems work and will work for you.
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Meredith Avery
5 November 2025
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Learning from Melanie has been so enlightening. She truly has unprecedented knowledge and expertise to share and is lovely and outstanding to work with as she does so! I highly recommend her and her services in marketing. She has a passion and is not one to pass up!
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Naureen Dharani profile picture
Naureen Dharani
15 October 2025
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I had a website that I built on my own when my business was new and I didn't have the funds for something more extravagant. 5 years later, a friend referred me to Crownsville Media to redo and transfer my site onto another platform. It was supposed to be a few months, which turned into the better part of a year. Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. I started out working with multiple people from her team to build out a blog and it was going well for a while until someone from her team did not align with the direction for the blog piece of my site and I did not know how to speak up about it. While awkward at first, Melanie was nothing short of understanding, supportive, and honestly, a dream to work with. Since then, I worked mostly with Melanie and some of her developers. The process was collaborative and she made sure that it was my vision that came alive on the website, no one else's. So grateful for her patience with me and my delays with deadlines. Her eye for detail, organization, and design were so pivotal to the framework of my website. I am so pleased with how it turned out and I regularly get compliments on it. This experience taught me a lot about myself and pushed me to be more vocal in areas I shied away from in the past. Sometimes the lessons of life come in the most unexpected experiences. I look forward to working with her again in a future project.
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Judy Wamiti
29 September 2025
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Highly recommend! Building a website that told the fully story of my business felt so overwhelming (I am much better with numbers than with words). Melanie and her Crownsville Media team took the time to understand me and my services, pulled everything together seamlessly, and created something that feels true to my business. I look forward to continuing to work with them.
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April Pereyra
6 August 2025
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As I go through my site, I am just in awe. My brain would have exploded if I had had to figure all this out on my own AND have it look as fabulous as it does. Have I told you how grateful I am? I am so very grateful.
``` ``` ``` ``` ``` ![Abstract black and white image with a diagonal white stripe across a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER-IMG-1.webp) - FOR EVERY STAGE OF YOUR JOURNEY ## Your Complete Small Business Marketing Guide Not sure where to start — or what to tackle next? These resources will help. #### Just Getting Started Online - [ What Is Common Sense SEO? ](https://crownsvillemedia.com/common-sense-seo) - [ What Is GEO? ](https://crownsvillemedia.com/what-is-generative-engine-optimization-geo) - [ Does ChatGPT Generated Content Hurt Your Website? ](https://crownsvillemedia.com/does-chatgpt-generated-content-hurt-your-seo) - [ What’s Required For ChatGPT/Claude/Gemini To Recommend Your Business? ](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) - [ Why SEO Guarantees Are A Red Flag ](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) - [ How Long Does SEO Take? ](https://crownsvillemedia.com/how-long-does-seo-take) #### Building Your Visibility - [ 22 proven marketing strategies for therapists. ](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) - [ Why SEO is essential for therapists. ](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) - [ Worried Psychology Today isn't enough to fill your caseload? ](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) - [ Are online therapist directories worth it? ](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) - [ How brand analysis can help grow your practice. ](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) #### Your Website Decisions - [ Is it time to redesign your website? ](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) - [ 10 quiet signs your website is costing you clients. ](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) - [ Your outdated website is sending the wrong message. ](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) - [ What should I keep from my old website in the redesign? ](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) - [ The best HIPAA compliant email for therapists. ](https://crownsvillemedia.com/the-best-hipaa-compliant-email-for-therapists) - [ A More Thoughtful Way To Think About Website Design ](https://crownsvillemedia.com/a-more-thoughtful-way-to-think-about-website-design) - [ Which Website Platform Is Best For AI Visibility In 2026 ](https://crownsvillemedia.com/which-website-platform-is-best-for-ai-visibility-in-2026) - OUR SERVICES ## SEO Services & Website Development With Crownsville Media ![Woman looking at her laptop in her home office](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_359439853.webp) ### SEO Consulting & Management We offer custom SEO consulting and SEO management for small and mid-sized businesses. Past clients include mental health therapists, lawyers, mental health clinics, writers, personal development organizations, mechanics, financial investment funds, public speakers and more. [ Get Started Today ](https://crownsvillemedia.com/seo-consulting-services-maryland) ![Woman typing on her laptop wearing eye glasses](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_171924537.webp) ### SEO Content Creation If your goal is to gain traffic, leads and potential clients from Google, you must have content strategy. We offer content creation services that help you meet your content goals so you leverage Google and social media in the most intelligent ways. [ Get Started Today ](https://crownsvillemedia.com/content-creation-services) ![Man at his desk looking out the window](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_533173548.webp) ### Website Development Your website is more than just your online business card; it’s the hub for all of your communication with potential clients. It’s also a sales portal for your work, the critical element in your brand and reputation management and how Google decides what your business is all about. If you need a new website or an update to your current website, we can help. Reach out for a consultation to explore our work, case studies and offers. [ Get Started Today ](https://crownsvillemedia.com/website-development) ![Happy woman looking at the camera wearing a blue sweater](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_973604879.webp) ### Marketing For Therapists As a trained therapist and an SEO professional for more than a decade, Melanie Gorman and her team offer SEO strategy, website services and content creation for mental health practices. Whether you’re an agency or a single practitioner, we can help. Read our top 22 tips for marketing your therapy practices or contact us today for a private consultation to discuss your needs. [ Get Started Today ](https://calendly.com/crownsville-media-consultation/30min) - OUR 3 STEP PROCESS ## When You're Ready, Starting Takes Just 3 Easy Steps [ Schedule A Call with Our Team Today ](https://calendly.com/crownsville-media-consultation/30min) ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/white-icon.svg) ### Schedule Schedule a consultation with our team by either filling out [our contact form](https://crownsvillemedia.com/contact-us) or scheduling time on [our calendar](https://calendly.com/crownsville-media-consultation/30min) link. ## 01/ ## 03 ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/white-icon.svg) ### Meet Our Team Meet with our team to discuss your website and current marketing needs. SEO is always a part of the discussion and whether you’re “new” to SEO or you’ve been doing it for years, we will explore the best steps to reach your current goals. ## 02/ ## 03 ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/white-icon.svg) ### Custom Proposal After our meeting, we will create a proposal that includes best practices for how to reach your goals + a transparent plan for how to get there. This can include [SEO focused content creation](https://crownsvillemedia.com/content-creation-services), a [new or updated website](https://crownsvillemedia.com/website-development), [local SEO](https://crownsvillemedia.com/local-seo), and/or [SEO recovery after a Google penalty](https://crownsvillemedia.com/seo-recovery). ## 03/ ## 03 - Articles & Insights ## SEO Tips & Resources Blog [![Woman looking at her watch in an article on how long does seo take by crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/10/how-long-does-SEO-take.jpg)](https://crownsvillemedia.com/how-long-does-seo-take)SEO Fundamentals #### [ How Long Does SEO Really Take? ](https://crownsvillemedia.com/how-long-does-seo-take) SEO is different for every industry, and the answer depends [ Read More » ](https://crownsvillemedia.com/how-long-does-seo-take) [![Woman on her phone worried about seo guarantees and red flags](https://crownsvillemedia.com/wp-content/uploads/2026/09/SEO-guarantee-red-flags.jpg)](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag)SEO Fundamentals #### [ Why SEO Guarantees Are A Red Flag ](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) For this post, I want to talk with you like [ Read More » ](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) [![Woman at her computer in an article on brand analysis for therapy practices](https://crownsvillemedia.com/wp-content/uploads/2023/09/woman-at-her-computer.webp)](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice)Marketing Advice for Therapists #### [ How Brand Analysis Can Help Grow Your Therapy Practice ](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) Brand analysis helps you understand how potential clients currently perceive [ Read More » ](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) [![Man at his computer in a post on crownsville media on an ai visibility podcast](https://crownsvillemedia.com/wp-content/uploads/2026/09/AI-visibility-podcast.jpg)](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business)AI & GEO #### [ What’s Required For ChatGPT/Claude/Gemini To Recommend Your Business? ](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) What Small Business Owners Need to Know About AI Visibility [ Read More » ](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) [![Woman working on her computer in an article by crownsville media on citing sources in your articles for better ai visibility](https://crownsvillemedia.com/wp-content/uploads/2025/08/citing-sources.jpg)](https://crownsvillemedia.com/citing-sources-seo-ai-discovery)AI & GEO #### [ Citing Sources for SEO & AI Discovery: Why It Matters (and How to Do It in 2026) ](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) If you are a small business owner hoping to get [ Read More » ](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) [![Woman on her computer in an article by crownsville media on therapist marketing strategies](https://crownsvillemedia.com/wp-content/uploads/2026/08/therapist-marketing.jpg)](https://crownsvillemedia.com/therapist-marketing-current-clients)Marketing Advice for Therapists #### [ Your Therapy Clients Are Telling You What To Put On Your Website ](https://crownsvillemedia.com/therapist-marketing-current-clients) Your current therapy clients are one of the best sources [ Read More » ](https://crownsvillemedia.com/therapist-marketing-current-clients) [ Read More ](https://crownsvillemedia.com/seo-resources-articles) - Contact our team today ## We Are A Maryland SEO Company Here To Help You With Strategic Growth For Your Small Business From [Annapolis to Rockville](https://crownsvillemedia.com/annapolis-seo), Frostburg to [Baltimore](https://crownsvillemedia.com/baltimore-seo) and across to the Eastern Shore… and across the U.S., if you’re looking for a genuine partner for your strategic growth, please reach out. Start with a complimentary SEO audit of your website so you can see your traffic and SEO trajectory for the future. --- ### [Google Ads For Therapists](https://crownsvillemedia.com/google-ads) **Published:** July 24, 2025 **Author:** Melanie Gorman **Content:** # Google Ads ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Get The Clients Your Practice Needs Now Using Google Ads When you launch a high-performing Google Ad campaign, your business connects with people searching for support right away. This kind of marketing is fast and the results are trackable. Ask us about our Google Ad results for clients just like you.. [ ![Crownsville Media Google Ad Partner badge 2025](https://www.gstatic.com/partners/badge/images/2025/PartnerBadgeClickable.svg)](https://www.google.com/partners/agency?id=7611806429) [ Book A Free Marketing Strategy Call Today ](/contact-us) ![Google ad search for couples therapist annapolis 7 24 25](https://crownsvillemedia.com/wp-content/uploads/2025/07/Screenshot-2025-07-24-132734-e1779256589916.jpg) ![Smiling woman with curly hair and glasses sits with therapy client online](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_509345401-1024x683.jpeg) ## What’s Holding Your Therapy Practice Back? Every open slot in your schedule means lost income, stalled growth and fewer people getting the support they need. Google Ads are a great way for clinicians to target clients in need who are using the Internet to search for a therapist. Our approach encourages a mix of organic SEO and targeted Google Ad placement to build the infrastructure your business needs so you can move away from ads when your case load is full. Whether you have a new therapy practice, you’re adding new therapists to your practice or you have not marketed your services in a while, now is the best time to consult with our team about Google Ads and how they can support your therapy practice. ## Why Google Ads Work So Well For Therapists ![Woman with her arms crossed](https://crownsvillemedia.com/wp-content/uploads/2026/06/shutterstock_2476751477.jpg) Google Ads place your practice at the top of search. This means that clients don’t have to sort through tons of competitive offers. Instead, they can simply click and learn about your practice right away. This is hugely helpful for anxious clients or anyone who is serious about signing up for therapy. It also eliminates the need for other marketing and longer term approaches like blog writing or social media. For therapists looking for clients now, Google Ads is the best place to start. #### When done correctly, your therapy practice shows up for searches like: - Therapy for anxiety near me - “Trauma therapist near me” - “Depression counseling for teens” - “Couples counseling near me” - “Grief support in \[your city\]” - EMDR therapy in \[your state\] - “Couples intensive retreats near me” - Virtual therapist in \[your state\] - And more... When we design your ad campaign, our goal is to determine the ideal client to see your ad. This decision combines a mix of factors like location, keywords, therapeutic expertise and income filters. You decide how much to spend and when. Think of your Google Ads like a faucet; we turn them on when you need clients and off when your practice is full. We install tracking to measure ad clicks for your registration form, email and phone number. This ensures that we can measure which version of the ad copy and keywords made the greatest impact so you know where your best leads come from AND how to generate more leads whenever you need them. [ Book Your Free Strategy Call Today ](/contact-us) ## Why Google Ads Still Matter (Arguably Even More) in the Age of AI AI overviews and zero-click search results have changed how people interact with Google. Many users get quick answers right from their search query and never need to click through to a website. ![Woman video call and psychologist on laptop screen because her google ads for therapists is filling her practice](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_647645039.jpeg) ![Line chart of website traffic over time july 2025may 2026 organic paid and branded traffic shown as separate lines with a rising trend notes panel present](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-2.png) That said, it is the copy on your website that trains Google about your expertise and validates that you are the skilled clinician to match a potential client’s search. With AI, your website is still critically important, but because Google Ads appear at the very top of the page, before any organic content, map packs, or AI-generated summaries, running an ad campaign is a game-changer and a revenue generator for many of our clients. By running ads, you can claim visibility that SEO alone can no longer guarantee. ## According to First Page Sage’s 2025 consumer behavior research: - The top organic result typically receives 39.8% of clicks. - When AI snippets or featured snippets present, the CTR can rise to up to 42.9% - [81% of clicks go to the top five organic listings](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/) which validates the ongoing importance of your website and your blog content #### According to SEMRush: - 76% of people who search for a local service visit a business within 24 hours - 60% contact businesses directly from local search results Think of Google Ads as visibility insurance in a zero-click world. [ schedule a complimentary strategy call today ](/contact-us) ![Woman video call and psychologist on laptop screen because her google ads for therapists is filling her practice](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_635601057.jpeg) ![Hand holding a smartphone showing google account sign in options choose an account add account with a laptop and charts in the background](https://crownsvillemedia.com/wp-content/uploads/2026/05/google-ads-1.webp) ## Reviews From Happy Clients What do I think of Melanie? She's a wonderful person, patient, and very knowledgeable about SEO. However, it doesn't matter what I think. It matters what google thinks, and google LOVES HER! My website went from a few hundred clicks per month to about 1k in 6 months. That number will continue to increase, and now we're working on multiple projects. Thanks Melanie! ![Portrait of a smiling man with a dark beard, wearing a navy polo shirt, outdoors (circular crop).](https://crownsvillemedia.com/wp-content/uploads/2026/04/Dr-David-Helfand.webp) Dr. David HelfandTherapist & Owner of Marriage Quest Melanie Gorman knows more about SEO, newsletters and how to make an impact in Google than anyone I have met. She is a wonderful partner for my work and her services have positively impacted my virtual footprint immeasurably. Unlike other experts who claim to provide help but waste your money and time, Melanie is judicious and invaluable. Every article Melanie has me right to attract SEO traffic works. ![Caroline Maguire, author of Why Will No One Play With Me](https://crownsvillemedia.com/wp-content/uploads/2023/05/caroline-maguire.webp) Caroline Maguire, M.EdBest-selling Author & ADHD Coach Melanie Gorman is Absolutely Amazing to work with. She helped me grow my private practice in ways I could never imagine. She has answers to all of my questions and greatly improved my SEO, marketing and my website. She is reliable, honest, very hard-working and dependable. I highly recommend her. ![Lisa Rabinowitz, MA - owner of Counselor for Couples](https://crownsvillemedia.com/wp-content/uploads/2024/08/Lisa-Rabinowitz-Counselor-for-Couples.webp) Lisa Rabinowitz, MAFounder, Counselor for Couples Melanie totally revamped my web site, directed me to a fresher look and ensured that all the technical aspects were in working order. Her eye for design and brand cohesion is great. To top it all off, she is personable, easy to talk to, and answers my questions in non-techy terms. What a relief! ![Charlotte Klaar, PhD](https://crownsvillemedia.com/wp-content/uploads/2024/08/Charlotte-Klaar.jpg) Charlotte Klaar, PhDFounder of Klaar College Consulting Melanie is phenomenal! I came to her thinking that I just needed an SEO consultant, but she was that and so much more. She helped me get my website launched (plug ins + stripe) with SEO and helped me get started writing blog articles with carefully selected topics she researched to get my site noticed utilizing SEO keywords. I can't even imagine working with anyone but Melanie through this process. Make your life easier and your SEO sing by hiring her! ![Jill Michelle Williams, founder of Hollywood Consulting Studio](https://crownsvillemedia.com/wp-content/uploads/2023/05/jill-michelle-williams-1.webp) Jill Michelle WilliamsFounder of Hollywood Consulting Studio ## Why Therapists Choose Crownsville Media as Their Google Ad Partner [ Book Your Free Strategy Call Today ](/contact-us) At Crownsville Media, we bring together clinical understanding and marketing strategy. We work exclusively predominantly with mental health professionals and wellness brands but offer this same strategic approach to marketing law practices, accounting firms, local farms, doctors’ offices, matchmaking services, and more. We understand ethical copywriting, licensing limitations, and how to reach people in pain without sounding salesy or inauthentic. #### What sets us apart: **Therapy-first strategy.** We build your campaign around clinical language, target populations, and real-world symptoms clients use when searching for help. **No outsourcing.** Your campaign will never be managed by junior staff. We handle every setup and optimization in-house. **No contracts.** You won’t get locked into long-term commitments. Our campaigns perform, so clients choose to stay. **Real tracking.** Every plan includes call tracking, contact form conversions, and ROI data so you know exactly what works. **Clinical insight.** We know how to write ads that align with your values and avoid language that violates trust or ethics. [Google Certification](https://skillshop.credential.net/3032a298-90e7-425b-85a8-dceb56df0f32#acc.JvRgQhnl). Being educated about the latest Google requirements is key to knowing how to manage Google Ads in 2026. ![Google ads search certification 2026 to 2027](https://crownsvillemedia.com/wp-content/uploads/2026/09/Google-Ads-Search-Certification-26-27.webp) ## Google Ads vs SEO vs Directories | **Strategy** | **Time to See Results** | **Control** | **Visibility** | **Best Use Case** | |---|---|---|---|---| | Google Ads | 1-3 months | Full | Top of Page | Best for immediate lead flow | | SEO | 9-18 months | Low to Medium | Below AI and Ads | Long-term brand visibility | | Directories | Variable | None | Lower placement | Supplemental, passive discovery | ### Google Ads do not replace SEO. They strengthen it and fill the gap while you build long-term traffic. [ Book Your Free Strategy Call Today ](/contact-us) ## Frequently Asked Questions About Google Ad Management What exactly is Google Ads and how does it work? Google Ads is a pay-per-click advertising platform. You create ads tied to search terms like “trauma therapist near me,” bid to show up in top search results, and pay only when someone clicks. How much should I budget for Google Ads themselves - not management but the daily cost paid to Google for the ads? We recommend starting with at least $20 per day, or $600 per month, for 2 to 3 months to see meaningful data and results. Can therapists run Google Ads themselves, or is a specialist better? While you can run ads yourself, a specialist helps you avoid common mistakes and saves you money in the long run. What mistakes do therapists typically make with Google Ads? Common mistakes include bidding too low, not using negative keywords, using Smart Campaigns or AI features that are unclear or are misaligned with your ideal client and skipping conversion tracking. How do I know if Google Ads is a good investment for my practice? We help you calculate your average client value and compare it to the cost per acquisition so you understand the ROI clearly. Do I need conversion tracking, and how does it help? Yes. Tracking helps identify which ads, keywords, and landing pages bring in actual leads so you can focus on what works. How long does it take to see results with Google Ads? Most campaigns start generating inquiries within 4 weeks, with full performance insights in 8-12 weeks. ## Let’s Talk About Your Goals If you’re ready to grow your practice, get consistent leads, and stop wasting time with vague marketing tactics, let’s talk. --- ### [Meet The Team](https://crownsvillemedia.com/team) **Published:** August 10, 2024 **Author:** Melanie Gorman **Content:** # Meet The Crownsville Media Team ## As you explore working with us, it's important to know the people behind our work. Please meet the men and women who support the work at CM and make our projects successful. [ schedule a call today ](https://calendly.com/crownsville-media-consultation/30min) ![Crownsville media team 2026](https://crownsvillemedia.com/wp-content/uploads/2026/07/Crownsville-Team-Site-Image.png) ![Laura bonarrigo](https://crownsvillemedia.com/wp-content/uploads/2025/03/Laura-Bonarrigo.JPG) ## Laura Bonarrigo, Content Editor and Development Coordinator Laura Bonarrigo is a versatile and skilled writer, editor, and coach. With a diverse background that spans various industries and creative endeavors, she brings a unique perspective and approach to her work. Laura’s passion for storytelling and communication shines through in her writing, and her ability to connect with audiences from all walks of life has made her a sought-after collaborator. In addition to her writing and editing expertise, Laura is a dedicated coach and mentor. She enjoys helping others achieve their goals and reach their full potential, drawing from her own experiences and insights to provide guidance and support. Whether she’s crafting compelling content or helping others navigate their own journeys, Laura’s warmth, compassion, and creative spirit make her a valuable asset to any team. ## Rashed Hasan, MBA - Google Analytics/Search Console/Ad Specialist & WordPress Website Manager Hi, I’m Rashed Hasan, and I have close to ten years of experience in WordPress and Google Analytics. I’m also [certified by Google](https://skillshop.credential.net/3032a298-90e7-425b-85a8-dceb56df0f32#acc.JvRgQhnl) under their Google Ad Certification program. My background as a journeyman electrician and an MBA graduate allows me to manage projects efficiently, staying organized and keeping everything on track. I have been with Melanie and the Crownsville Media team since 2023 and take care of the finer details that impact a website’s load time, speed, and optimization. In my free time, you’ll find me playing football and computer games with my son. ![Rashed hasan](https://crownsvillemedia.com/wp-content/uploads/2024/06/crownsville-website-manager-rashed-hasan.jpg) ![Portrait of a woman with curly red hair in a black blouse silver jewelry standing with hands on hips against a wood paneled backdrop](https://crownsvillemedia.com/wp-content/uploads/2026/04/Erin-Elizabeth.webp) ## Erin Elizabeth, Email Marketing Strategist Erin Elizabeth is a marketer, fundraiser, and strategist with experience in multiple industries and sectors. She brings an eye for coordinated marketing approaches and a talent for identifying target audiences and key messaging. Erin especially enjoys collaborating with creative teams orchestrating fast, effective scalability. When not working, Erin can be found working in her gardens, growing flowers and enjoying the outdoors. She is also a singer, artist, and musician. She is currently renovating a 1930 home and property on the coast of Maine. Erin is excited to work with Melanie and the Crownsville Media team! ## Jessie Ford, Graphics & Logo Designer Jessie works with Crownsville Media as our in-house logo designer and Squarespace developer. She is also the founder of Untethered Design Studio. As a designer for more than 15 years, Jessie holds a Bachelor of Science in Visual Communication from Ohio University. When she’s not pushing pixels, she enjoys traveling, spending time with friends and family and competing with her horses in barrel racing events on a national level. She currently resides in Oklahoma and is a dog mom to Bode, her Australian Shepherd. ![Jessie ford logo designer for crownsville media](https://crownsvillemedia.com/wp-content/uploads/2025/05/Jessie-designer-Crownsville-Media-scaled.jpg) ![Michael currie](https://crownsvillemedia.com/wp-content/uploads/2024/06/crownsville-seo-specialist-michael-currrie.webp) ## Michael Currie, MBA & SEO Specialist Hey there, I’m Michael, your friendly neighborhood SEO Specialist. My journey into the world of SEO started with affiliate marketing, and over the past five years, it’s become a full-blown career. I have a background in web development and marketing that helps steer our projects in a positive and lucrative direction. My [personal website](https://mcwebstudio.ca/) is where I offer local SEO services to clients in my hometown of Kamloops, British Columbia. I have worked with Melanie and Crownsville Media since the end of 2022. My expertise is in SEO research that supports Melanie’s SEO strategy for our clients. I look forward to getting to know you better in the future! ## Oliver Gorman, Intern I’m Oliver Gorman a senior at [Dematha Catholic High School](https://www.dematha.org/). My internship with Crownsville Media is around LinkedIn, Canva and AI. I’m excited to be here. Working with my mom and her company has been something we have talked about for a long time. I have enjoyed learning more about brand development and how businesses use sites like LinkedIn to reach clients and market their services. And when I’m not working with Crownsville Media, you can find me at the gym or practicing with my hockey team. Go Stags! ![Oliver gorman 2025](https://crownsvillemedia.com/wp-content/uploads/2025/05/Oliver-Gorman-2025.jpg) ## Our Mission **The world needs healers. Period. End of story.** Passionate people who care deeply about change, evolution, growth, tradition, values, archetypal evidence, science, evidence-based research, experimental trials, cultural learning, honoring one another, curiosity, listening and healing. My work encompasses one core value: if I help you, and you help others, we help the world. At Crownsville Media, we do our part to further your efforts. In a digital world, if your website, SEO, content and marketing are not reaching your intended audience, there is a fix for that and we can implement it for you. ## Choosing to partner with a team like the one I have assembled at Crownsville Media is how you get ahead faster, easier and without all the unnecessary expense other developers charge. I know that you can choose to work with high level developers from New York or L.A. or with people you have barely interacted with on Fiverr… and everything in between. We are different. I engage with every client as if they were my own personal friend. That means, I tell it to you straight. I give you the same advice I apply to this website and the same insider tricks I offer my friends and family. When you work with us, you are part of our community and your success is our success. Please schedule a complimentary consultation to see how we can help your business grow.​ ![Melanie gorman](https://crownsvillemedia.com/wp-content/uploads/2024/08/melanie-gorman-2021.jpg) [ schedule a call ](https://calendly.com/crownsville-media-consultation/30min) --- ### [Baltimore SEO](https://crownsvillemedia.com/baltimore-seo) **Published:** October 3, 2023 **Author:** Melanie Gorman **Content:** # Baltimore SEO ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Baltimore SEO - Consulting & Content Creation Services Crownsville Media is a leading digital marketing agency that specializes in Search Engine Optimization (SEO). With years of experience in the industry, our team of experts use data-driven strategies to enhance the visibility of businesses online. Our goal is to improve the search engine ranking of our clients, thus driving more organic traffic to their websites and ultimately increasing conversions and revenue. [ Schedule a call today ](/contact-us) ![Baltimore seo with crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/07/Baltimore-1.png) ![Cheerful adult caucasian guy with beard in glasses gestures looking at webcam laptop in office or home](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_471507652-1024x683.jpeg) ## Why Crownsville Media Is Your #1 Baltimore SEO Company We pride ourselves on our transparency and commitment to achieving tangible results. As your SEO or search engine optimization strategy partner, we will not just increase your site’s ranking and traffic but also improve its overall user experience, making it a destination of choice for your target audience. Through our professional SEO services, we help businesses unlock their potential and reach their digital marketing goals. Crownsville Media is dedicated to understanding the unique aspects of your business so we can support your overall marketing goals. Our expertise in the rapidly-evolving SEO and AI landscape allows us to create strategies that yield impressive results for our clients. We have a deep understanding of local market trends and user behavior, giving your business an edge over competitors. Our track record in driving high-quality traffic, increasing conversion rates, and ultimately boosting sales and revenue, has made us an indisputable leader in the Baltimore SEO and AI visibility scene. ## We Get Your Practice Or Business Quality SEO Results At Crownsville Media, we’re more than an SEO service provider. We’re a partner in your success, dedicated to driving meaningful, quality results that go beyond just online visibility. Our team of experts has knowledge of various industries and can develop tailored, results-oriented strategies for your unique business or practice. We leverage comprehensive SEO services, from keyword research to content optimization, to increase organic traffic. But we don’t stop at traffic generation. Our mission is to turn this traffic into high-quality leads and loyal customers, boosting your bottom line. ![A young red haired guy in glasses works behind a laptop trying to figure out his seo for baltimore maryland](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_642476754.jpeg) ![Drawn image of a person climbing a latter with the word rebranding in the center in an article on how to rebrand yourself if your small business is going in a new direction](https://crownsvillemedia.com/wp-content/uploads/2022/06/rebranding-1024x737.webp) With us, you don’t merely gain visibility, you achieve tangible results that matter – enhanced customer engagement, increased sales, and sustainable growth. Experience the impact of a strategic SEO campaign with us, and witness the transformative difference it brings to your business. [ schedule a call today ](/contact-us) ## Our Baltimore SEO & Digital Marketing Services **We offer the following SEO and marketing services:** ![Woman thinking about her SEO Baltimore Maryland at her desk in office.](https://crownsvillemedia.com/wp-content/uploads/elementor/thumbs/AdobeStock_1457946269-rp3pmcovdy0y2i7mf6sml9weru9qlguma6xy0jphmw.jpeg) ### SEO Content Writing This service involves creating web content optimized for search engines. Our goal is to increase your content’s visibility in search engine results, driving more organic traffic to your website. Our expert writers create engaging, high-quality content, incorporating strategic keywords to make your content loved by both search engines and users. For your content to be a success, it is matched up with all of the top ranking articles on Google to see where we can provide some better insight, value, and uniqueness. SEO articles are written to a specific length and we can provide different types of media (images, infographics, videos, memes, GIFs) so it stands out from the competition. ![baltimore seo keyword research](https://crownsvillemedia.com/wp-content/uploads/elementor/thumbs/baltimore-seo-keyword-research-qddif3v90o5rskxcxnfsos2r1b5ym4ubsmvx3hcpe0.webp) ### SEO Consulting We offer expert SEO consulting services to guide your business’s online strategy. Our consultants provide advice on best practices, create tailored SEO strategies, and help you navigate the complexities of SEO, ensuring your business stays ahead of evolving SEO trends and algorithm changes. **The Crownsville SEO team can consult with your business on the following** - On- Page SEO - Off-Page SEO - Local SEO - Technical SEO - HARO Link Building - Content Strategies ![baltimore seo consulting](https://crownsvillemedia.com/wp-content/uploads/elementor/thumbs/baltimore-seo-consulting-qddif2xetu4hgyyq35164abafxalefqlgi8fm7e3k8.webp) ### Keyword Research Keyword Research is where our team can provide a TON of value for your practice or business! Crownsville Media does not just pick some random related words and hand them off. Research is done across multiple SEO tools and then keywords are also further investigated on the SERP so we know exactly what type of content needs to be created. SEO keywords are chosen based on their keyword difficulty, search intent, and overall search volume. If you need a little boost or some direction with your site, our research will provide you with anywhere from 500 to 3, 000 new keywords which can be used to optimize your pages or content. ![Person typing on a laptop keyboard with multicolored lines of code overlaid in the foreground conveying coding or software development](https://crownsvillemedia.com/wp-content/uploads/2026/05/Website-Development-Services-img-01.webp) ### Competitive Analysis & Gap Analysis Understanding what your competition is winning at is another secret part of the SEO equation. Gap analysis looks at how you and your competitors reach, or fail to reach, your ideal client. What are they doing that you want to mirror? What word choices, topics, or areas of expertise are they highlighting in their marketing that you want to emulate in your own way? Being creative about infusing your business into an already competitive SEO landscape is super important, but there is no need to invent the wheel. Learning from your peers, local and national, will give you great insight into how your ideal clients seek out information and what the real buying journey looks like. This is critical if you want to set realistic expectations for your future. ## Get Our SEO Services Anywhere In Baltimore Region! - Druid Hill Park - Hampton - Mount Vernon - Patterson Park & Highlandtown - Pigtown - Roland Park - Baltimore County - Carrol County - Harford County - Federal Hill - Fell's Point - Hamiltion-Lauraville - Harbor East - Little Italy - Remington - Station North - Howard County - Queen Anne's County ## What should you ask an SEO consultant so you get the most for your investment? Everyone wants to know this question, so here’s our answer… and by all means, ask us these questions when we review your audit. They will reassure you that your [SEO consultation](https://crownsvillemedia.com/seo-consulting-services-maryland/ "SEO Consultation") has done their homework and they know your industry well enough to succeed at your SEO goals. - What’s really wrong with my site/strategy/content? - How long will it take to fix? - Does my brand make sense? - How much content do I need to write for my blog weekly/monthly to grow at a meaningful pace? - Have you ever worked on a website like mine? If not, what other industries like my own have you worked on? - What does SEO cost? - What's included in your SEO packages? - Do you have references that I can speak to? [ schedule a call today ](/contact-us) ![Woman writing in an article on crownsville media on writing seo focused listicles](https://crownsvillemedia.com/wp-content/uploads/2023/10/woman-writing-1024x683.webp) ## Baltimore SEO: Frequently Asked Questions (FAQs) SEO Questions Clients Ask Before Hiring Our Team Why is SEO important? Here’s the brass tact’s on this, even with the growth of AI, it’s critical that your voice be represented on your website. SEO is all about giving clients what they are looking for so they see your website/landing pages/articles or pieces of content as a resource. When you design a website or content campaign around what you want to sell without knowing the data around who is looking for that kind of product or service, you’re marketing blindly. AI cannot give you everything to solve for the needs of your clients. SEO helps you learn about how your clients use the internet to search for help so you can tailor your approach to meet their needs. Is SEO worth it? Absolutely, and to be fair, this is a totally biased answer. But I can tell you this. SEO makes everything from decision making, to forecasting, to planning for your future easier because you have a sense of what the public wants from you. When you know your customers from the inside out, the authenticity of your services and offerings aligns. That peace of mind is priceless for closing sales and increasing your trust in yourself and your business. What is SEO copywriting? SEO copywriting is writing in a way that carries meaningful keywords through out your content, including semantic keywords (synonyms) such that your landing pages or articles have a cohesiveness to them that’s easy for the reader to understand and equally clear to search engines. This dual focus helps your content to rank higher faster because it’s not cluttered with unnecessary words or confusing prose. Can I do SEO by myself? Overtime, yes, I believe you can. But, you have to learn the mechanics and rules of SEO first. When we work with clients, one of the goals is to help them become as independent as they want so if they want to manage their own SEO in the future, they can. That said, SEO is an industry and it’s foolish to think that with a little course you’ll be as competent as an SEO professional with years on the job. That’s like thinking that by having a cookbook you can be the next Gordon Ramsey. Perhaps you can overtime and with a ton of practice, but it’s not instantaneous. How will AI affect SEO in the future? This is the million dollar question at the moment. I’ll say this, SEO has evolved exponentially since I started this work more than 14 years ago and it continues to evolve. Everyone in the SEO space thought the world was crashing down with Google’s Panda and Penguin updates too, and that proved to be a call to up-level our field. Both updates have proven beneficial for the entire industry. AI likely will too. As tools like AI come on the scenes, we have to look at the ethical implications as well as the usefulness implications. I imagine, somewhere down the road most sites will have some AI support to them, but that doesn’t remove the need for your site to have your voice, and AI can’t be you. Not to mention we have to talk as an industry about the moral/ethical considerations around disclosing that a site or articles that are represented as written by the site owner or the byline were really created by a robot. This is a big consideration around Google’s E-E-A-T score and something that’s important to consider as you fire up Chat GPT and write an article with ease. Is it really your article and deserving of your byline if a computer wrote it for you? **All food for thought…** For now, if you content marketing efforts are dragging you down or you simply need an SEO strategy to get your business off the ground, we can help you. Whether it’s local SEO rankings, client acquisition, content marketing, branding or general SEO for your website, we can help. ## SEO Consulting Services Testimonials What do I think of Melanie? She's a wonderful person, patient, and very knowledgeable about SEO. However, it doesn't matter what I think. It matters what google thinks, and google LOVES HER! My website went from a few hundred clicks per month to about 1k in 6 months. That number will continue to increase, and now we're working on multiple projects. Thanks Melanie! ![Dr. David Helfand Lifewisevt.com](https://crownsvillemedia.com/wp-content/uploads/2023/05/david-helfand.webp) Dr. David HelfandTherapist, Founder of Lifewisevt.com Melanie Gorman and Crownsville Media are the absolute BEST!!! I recently asked Melanie to update my website. She spent her time listening and asking me specific questions to determine exactly what I wanted. Although I wasn't entirely clear when I began talking with her, by the time we were finished we both had a clear vision. She then worked to bring that vision into reality. Her knowledge, integrity, skill and down-to-earth communications have made this process easy and fun. I LOVE my new website, Launching College Success, and am continuing to work with Melanie on growing my business in 2023. If you are just starting your business or want it to grow, hiring Melanie is a no-brainer. She truly is the best! ![Dianne Keilholtz](https://crownsvillemedia.com/wp-content/uploads/2023/05/dianne-keilholtz-blue-dress.webp) Dianne KeilholtzFounder, Launching College Success Melanie is an amazing SEO resource! She's helped me choose the best keywords for my business and writes fabulous headlines. Full of ideas, solutions and fun to talk with too. If you need SEO and marketing help you can TRUST, connect with Melanie at Crownsville Media. ![Ronnie Ryan Love & Cosmic Coach](https://crownsvillemedia.com/wp-content/uploads/2022/09/ronnie-ann-ryan.webp) Ronnie Ann RyanFounder, Never Too Late ## Get Started Today With Crownsville Media- A Maryland SEO Company! When you’re ready, the first step is either to [speak with us directly](https://crownsvillemedia.com/contact-us/) or we can do [ a complimentary SEO audit on your website](https://crownsvillemedia.com/free-seo-audit-consultation/). Once we have your request, we’ll get back to you to schedule a date to connect by phone or zoom. [ schedule a call today ](/contact-us) ![Blue outline lightbulb icon representing an idea or creativity](https://crownsvillemedia.com/wp-content/uploads/2026/05/CMG_Lightbulb_Icons-02.png) ## Growing Your Business In Baltimore Or Across Maryland Matters. If you’re ready to grow your practice, get consistent leads, and stop wasting time with vague marketing tactics, let’s talk. --- ### [Annapolis SEO](https://crownsvillemedia.com/annapolis-seo) **Published:** June 14, 2025 **Author:** Melanie Gorman **Content:** # Annapolis SEO ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Annapolis SEO Services for Local Businesses At Crownsville Media, we understand that each business is unique. Therefore, we design tailored SEO strategies that align with the specific needs and objectives of each client. Our services range from keyword research, technical SEO, content creation and optimization, link building, to local SEO and more. If your business is in Annapolis or the surrounding areas and you need a website that delivers SEO and AI visibility, then we would love to chat. [ Inquire Today ](/contact-us) ![Annapolis seo with crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/07/Annapolis-4.png) ![Businessman using laptop sitting on bean bag in office](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_502231698-1024x682.jpeg) ## Our Annapolis-based SEO team helps small businesses increase AI and search visibility, improve their websites, and convert online visitors into real clients. Crownsville Media is a results-focused digital marketing agency specializing in Search Engine Optimization (SEO) for Annapolis and Anne Arundel County businesses. With years of experience and hundreds of successful campaigns behind us, we help local companies improve their online visibility, rank higher in search results, and attract more qualified leads. Our team uses a strategic, data-informed approach to SEO. From technical audits and keyword research to content creation and Google Business optimization, we build plans that fit your goals and timeline. We are real people offering a human look at SEO,**[ website development](https://crownsvillemedia.com/website-trends-to-prepare-for-in-2026)** and client acquisition. This is not a cookie-cutter checklist. We know every business is different. That’s why we offer customized solutions that meet you where you are, whether you need help fixing an outdated website, writing SEO-friendly content, or making sure your business shows up for local searches in and around Annapolis. If you’re a business owner in Annapolis looking to grow your online presence, Crownsville Media is ready to help you. [ Get started today ](/contact-us) ## Competing Across Annapolis & the Greater DMV ![Serious middle aged business woman working with laptop sitting in home office](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_488642617.jpeg) ![Line chart of website traffic over time july 2025may 2026 organic paid and branded traffic shown as separate lines with a rising trend notes panel present](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-2.png) Clients in Annapolis MD or across Anne Arundel County are in direct competition with service providers across the state of Maryland and the wider DMV. It’s important for AI visibility to stand out on all search engines (Google, ChatGPT, Perplexity, Claude… etc.) so your niche is both targeted and your expertise recognized. Our SEO strategy begins with a comprehensive audit of where your company is visible online today. ## SEO Services For Annapolis & Surrounding Communities **Industries we help with Annapolis SEO include:** law firms, contractors, nurseries, medical practices, therapists, and other small businesses seeking leads and traffic to their websites. **We serve clients across Annapolis and Anne Arundel County including:** Glen Burnie, Severna Park, Pasadena, Crofton, Odenton, Arnold, Edgewater, Davidsonville, Deale, Shady Side, Churchton, Gambrills, Crownsville, Millersville, Severn, Riviera Beach, Lake Shore, Mayo, Lothian, Harwood, Galesville, Riva, Cape St. Claire, Parole, Ferndale, Brooklyn Park, Linthicum Heights, Hanover, Harmans, Laurel and Annapolis! ![Portrait of smiling mature woman with digital tablet sitting in armchair working online from home because her annapolis seo is on track](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_528167219-scaled.jpeg) ### Quick read... We offer services to: - Update your website for greater AI visibility and performance online. - Google advertising for new clients/sales - Keyword research focused on how Annapolis-area clients search - Improved website speed, mobile-friendliness, and clean code - SEO-friendly copywriting and blog content - Backlink building, citations, and local directories - Google Business Profile setup and optimization - Ongoing audits and performance tracking [ schedule a call today ](/contact-us) ## What's Included In Our 6 Ingredient SEO & AI Visibility Process? ### AI Visibility & Discovery AI is changing how search results are delivered, but it has not eliminated the fundamentals. Large language models still rely on structured, authoritative, well-organized content. If your website is confusing to Google, it will be confusing to AI systems as well. AI visibility begins with clarity. Clear heading structures, clean code, strong internal linking, and consistent topic authority increase the likelihood that your content is cited, summarized, or surfaced in AI-generated answers. Schema markup, FAQ structure, and well-organized service pages help search engines extract meaning from your site. Common Sense SEO (our proprietary approach) recognizes that shortcuts do not replace substance. AI tools can assist with drafting, but they cannot replace strategy, audience alignment, or lived expertise. Visibility in AI-driven search depends on usefulness, authority, and user engagement… the same core principles that drive strong organic rankings. ### Technical SEO Optimization Technical SEO is the foundation of a good website and the root of AI visibility and discovery on any search engine from Google to LinkedIn. If the infrastructure of your website’s architecture is poorly executed, everything built on top of it suffers. **The fundamentals of this are all explored in our site evaluations where we look at your:** - Site speed - Mobile responsiveness - Crawlability - Code structure - Sitemap integrity - Internal linking - Indexation Google reads your site linearly and structurally, not emotionally; it’s not a human so it follows a pattern to determine what your website is attempting to convey. If your page titles, heading structure, meta descriptions, schema, and URLs are inconsistent or bloated, Google’s interpretation becomes diluted and it cannot determine what you’re trying to say. Common Sense SEO prioritizes clarity over gimmicks. Clean architecture, compressed media, logical hierarchy, and properly structured markup ensure your site can be indexed efficiently and ranked accurately. This reduces friction between what you intend to communicate and what search engines actually understand. ### Local SEO & Google Business Profile Optimization For Annapolis and Maryland-based businesses, local signals matter. Google uses geographic indicators such as address consistency, local citations, reviews, and Google Business Profile activity to determine relevance. We optimize your Google Business Profile with accurate categories, service descriptions, review strategy, location signals, and consistent NAP (name, address, phone) data. We also ensure your website reinforces those signals through location-based service pages and structured schema Local SEO is not just about appearing on a map. It is about building authority within your defined geographic market so that when someone searches for services in Annapolis or Anne Arundel County, your business is clearly positioned as relevant and trustworthy. ### On-Page SEO Strategy On-page SEO is where structure meets messaging. It is the deliberate alignment of keywords, headings, body copy, and internal links to communicate one clear topic per page… and each section inside of the page is equally thought through as well. Afterall, Google and AI robots are incredibly adept at interpreting what you’re saying section by section. This paragraph (for example) can rank itself and do quite well bringing in organic traffic for this question alone. We begin with verified keyword research rather than assumptions. SEO is not guessing what people search for; it is using data to understand how your audience actually phrases their needs. From there, we structure your H1, H2, and H3 tags to reflect both search intent and logical organization. A strong on-page strategy balances two audiences: Google and the reader. Content must be structured enough for search engines to interpret it accurately, while remaining readable, persuasive, and aligned with your brand voice. This hybrid model consistently produces stronger and more durable rankings. ### Content Strategy & Authority Development A Common Sense SEO content plan identifies your short-, mid-, and long-term keyword opportunities and builds topic clusters that reinforce authority over time. Each article or landing page functions like a chess move… shifting your topical balance and influencing how Google understands your expertise. We focus on consistent publishing, internal linking between related topics, and positioning you as a subject matter expert within your niche. Authority grows when readers engage with your content, spend time on your pages, and return for more. That engagement signals quality to Google and strengthens your long-term rankings. ### Reporting & Performance Tracking We use Google Search Console and Google Analytics to monitor impressions, clicks, keyword growth, engagement time, and conversion behavior. Impressions show how often your content appears. Clicks show whether your positioning and messaging are compelling. Engagement metrics reveal whether the content delivers value once someone arrives. Reporting is not just about traffic increases. It is about understanding what is working, where visibility is improving, which pages require refinement, and how to allocate effort strategically. When data indicates stagnation, we pivot by refining older content, strengthening internal links, or adjusting keyword targets. Common Sense SEO relies on evidence. Data informs decisions so your growth is intentional, not accidental. ## Why Work With Crownsville Media? We’re a local SEO agency with deep roots in Maryland. Founded by Melanie Gorman, a nationally respected SEO expert with more than two decades of experience across therapy, legal, and small business verticals, our team has launched hundreds of SEO and content development projects. We combine strategy and execution in-house so you’re never stuck with a roadmap you can’t follow or a to-do list that doesn’t lead to the results you desire. #### What makes us different: - We don’t lock clients into long contracts - You’ll always know what we’re working on - We use data to drive every recommendation - We write in your voice, for your audience - You get results you can actually measure ![Woman smiling connecting virtually for remote work at home because her annapolis seo is on track](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_2014131206.jpeg) ![Ai seo logo for crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/03/Group-8.webp) ![Pixel art of three interconnected white hearts forming a chain on a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER.webp) ```
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David Helfand profile picture
David Helfand
3 April 2026
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I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!
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Marissa Gray profile picture
Marissa Gray
20 February 2026
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I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.
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Ibrahim Shah profile picture
Ibrahim Shah
21 January 2026
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Crownsville Media delivered an outstanding experience with their web development and SEO services. Their team is highly professional, detail-oriented, and genuinely invested in achieving real results. From website structure and performance to on-page SEO and overall optimization, everything was handled with a clear strategy and strong technical execution. Communication was smooth throughout the process, timelines were respected, and they were always proactive with recommendations that added value. It’s refreshing to work with a team that truly understands both design and search visibility, and knows how to align them with business goals. I would highly recommend Crownsville Media to any company looking for reliable, high-quality web development and SEO services.
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JB profile picture
JB
10 November 2025
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Melanie and her team go beyond the expected in setting up a website. They pay attention to clients' needs to understand what is needed to get the site recognized via best practices and SEO. But they also pay attention to the client themself to feel understood. In my case, it meant understanding what my next step was before I was comfortable voicing it. Then they helped me put that out in a way I not only felt at ease with, but loved. And just when I felt sad to see the process end because I thought it meant the end of the support, more ongoing support was offered. I highly recommend Melanie and the team she's gathered.
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Orna Walters profile picture
Orna Walters
7 November 2025
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+0
Melanie Gorman of Crownsville Media is a treasure trove of golden nuggets for your business. She's a wizard at building websites. Melanie is detail oriented, stays up on trends that are constantly changing, and will show you how to maximize your efforts online for your business to truly shine.
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Matthew Walters profile picture
Matthew Walters
6 November 2025
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I can’t recommend Melanie at Crownsville Media enough for your website and SEO needs. She’s on top of all the trends with AI and how to leverage Google to make it work for your business. The consistent traffic we get every day to our website is the best proof that her systems work and will work for you.
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Meredith Avery profile picture
Meredith Avery
5 November 2025
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Learning from Melanie has been so enlightening. She truly has unprecedented knowledge and expertise to share and is lovely and outstanding to work with as she does so! I highly recommend her and her services in marketing. She has a passion and is not one to pass up!
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Naureen Dharani
15 October 2025
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I had a website that I built on my own when my business was new and I didn't have the funds for something more extravagant. 5 years later, a friend referred me to Crownsville Media to redo and transfer my site onto another platform. It was supposed to be a few months, which turned into the better part of a year. Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. I started out working with multiple people from her team to build out a blog and it was going well for a while until someone from her team did not align with the direction for the blog piece of my site and I did not know how to speak up about it. While awkward at first, Melanie was nothing short of understanding, supportive, and honestly, a dream to work with. Since then, I worked mostly with Melanie and some of her developers. The process was collaborative and she made sure that it was my vision that came alive on the website, no one else's. So grateful for her patience with me and my delays with deadlines. Her eye for detail, organization, and design were so pivotal to the framework of my website. I am so pleased with how it turned out and I regularly get compliments on it. This experience taught me a lot about myself and pushed me to be more vocal in areas I shied away from in the past. Sometimes the lessons of life come in the most unexpected experiences. I look forward to working with her again in a future project.
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Judy Wamiti profile picture
Judy Wamiti
29 September 2025
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Highly recommend! Building a website that told the fully story of my business felt so overwhelming (I am much better with numbers than with words). Melanie and her Crownsville Media team took the time to understand me and my services, pulled everything together seamlessly, and created something that feels true to my business. I look forward to continuing to work with them.
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April Pereyra profile picture
April Pereyra
6 August 2025
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As I go through my site, I am just in awe. My brain would have exploded if I had had to figure all this out on my own AND have it look as fabulous as it does. Have I told you how grateful I am? I am so very grateful.
``` ``` ``` ![Abstract black and white image with a diagonal white stripe across a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER-IMG-1.webp) ## Meet The Team ![Melanie gorman headshot](https://crownsvillemedia.com/wp-content/uploads/2025/06/Melanie.png) ### [Melanie Gorman](https://crownsvillemedia.com/about) Founder SEO Strategy ![Laura bonarrigo headshot](https://crownsvillemedia.com/wp-content/uploads/2025/06/Laura.png) ### [Laura Bonarrigo](https://crownsvillemedia.com/team#laura-about) Content Editor Content Development ![Man with glasses in a red checkered shirt sits at a dark table resting his chin on his hand in a blue booth](https://crownsvillemedia.com/wp-content/uploads/2026/05/crownsville-website-manager-rashed-hasan.jpg) ### [Rashed Hasan](https://crownsvillemedia.com/team#rashed) WordPress Website Manager Google Business Tools (Analytics, Search Console & Ads) ### Getting Started If your website hasn’t been updated in 3+ years, if traffic is dropping, or if your competitor is showing up ahead of you, that is the sign that your marketing strategy needs to be updated. AI has disrupted online marketing in a similar way that social media did ten years ago… and it’s just getting started. If you want your marketing to work for you, you must stay educated and ahead of your competition. [ Schedule your free consultation and we’ll take it from there ](https://crownsvillemedia.com/contact-us) ## Annapolis SEO: Frequently Asked Questions (FAQs) What is SEO and why is it important for my business? SEO, or Search Engine Optimization, is the process of enhancing your website to improve its visibility in search engine results. Effective SEO increases organic traffic, helping potential customers find your business online. How long does it take for an Annapolis business to see SEO results? SEO is a long-term strategy. Typically, noticeable improvements can be seen within 3 to 6 months, but it is dependent on factors like competition, website age, and the effectiveness of the implemented strategies. Long-term improvements can take 18 months or more. The good news is that once your website is on track to improving their SEO, the impact compounds. Ask us about this when we talk so we can give you more details about how our specific strategies make this happen. How is AI changing the way SEO works? AI is reshaping SEO by influencing how search engines understand content and how users interact with results. Google’s algorithm now prioritizes helpful, expert-level content and uses AI to evaluate things like search intent, natural language, and user behavior. To stay visible, your content must genuinely answer questions, demonstrate expertise, and follow SEO best practices. Can AI tools help with SEO content creation? AI writing tools can help speed up content creation, but they still require human oversight. At Crownsville Media, we use AI as a supporting tool, not a replacement. All content is edited and refined by our team to ensure it meets Google’s quality standards, reflects your brand voice, and serves the actual needs of your clients. Why is local SEO important for Annapolis-based businesses? Local SEO helps your business appear in local search results (think about a query like “lawyer near me” or “therapist near me specializing in anxiety”), getting top placement for queries like these requires that your Annapolis based business be discoverable on the map. The biggest map is Google’s map, but that map is fed by many other smaller mapping services like Waze, Yellow Pages etc. To make it easier for customers in Annapolis to find your services, you have to optimize your Google Business Profile and ensure consistency within local citations. We can help you with this and more. How do I measure the success of my SEO campaign? Success can be measured through various metrics, including increased organic traffic, higher search rankings, improved conversion rates, and enhanced user engagement. Tools like Google Analytics and Search Console are commonly used for tracking and give you unbiased reporting so you know who is coming to your website and from what sources. Can I do SEO on my own, or should I hire an agency? While basic SEO practices can be implemented independently, hiring an experienced SEO agency ensures a comprehensive strategy, technical expertise, and ongoing optimization to achieve the best results. A lot of people wish that AI would do it all for them, we simply haven’t seen that result at this time. Hiring an expert gives you a leg up on everyone who is attempting to add a new layer of expertise to their lives and we save clients the time and heartache of this misstep. What services does Crownsville Media offer for SEO? Crownsville Media provides a full range of SEO services, including keyword research, technical SEO audits, content creation, link building, and local SEO strategies tailored to businesses in Annapolis and the surrounding areas. We also build and update websites so the SEO and content strategies we implement are successful and reach the broadest audience. What the difference between local SEO and regular SEO for Annapolis businesses? Local SEO is focused on getting business to either your storefront or to your website using the keywords “near me.” General SEO is national in scope and brings in traffic and leads from across the globe based on different search terms/keywords. We offer both and typically do a blended strategy for our clients. How much does SEO cost in Annapolis? Every SEO project is different and depends on the amount of work and if we’re building on the SEO work you have already completed or if you’re starting from scratch. To determine the cost, we need to schedule a call to explore what you need and the time required to reach your desired results. After that call, we’ll give you a quote for your project. ## Maryland Communities Served Include: - Annapolis - Crownsville - Edgewater - Gambrills - Severna Park - Severn - Crofton - Bowie - Cape St. Claire - Stevensville - Shady Side - Easton - Cambridge --- ### [SEO Recovery](https://crownsvillemedia.com/seo-recovery) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # SEO Recovery ## For Websites That Lost Traffic, Rankings, Or Leads ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## SEO Recovery Starts With Knowing What Actually Dropped When your SEO stops working, it can feel sudden. One month your website is bringing in steady traffic, inquiries, calls, or consultation requests. Then something shifts. A service page loses visibility. The blog that used to bring in traffic stops performing. Your impressions drop and clicks slow down. Or your website still gets visitors, but the leads are no longer coming in. ![Image of serious man at his laptop trying to figure out how to recover his seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_332946604.jpeg) ### The first step in SEO recovery is not guessing what happened Before you start rewriting pages, deleting content, changing keywords, or blaming AI, you need to understand what changed. Did your rankings drop? Have your impressions dropped? Did your click-through rate fall? Has a competitor moved ahead of you? Did your local visibility change? Has Google stopped indexing certain pages? Did your content become too thin, too dated, or too similar to what everyone else is publishing? ![Woman video call and psychologist on laptop screen because her google ads for therapists is filling her practice](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_647645039.jpeg) Search has changed quickly, especially with AI Overviews and more conversational search results. AI can affect how people find information, how often they click through to websites, and which pages Google chooses to surface. But AI is not always the reason your SEO has dropped. Sometimes the problem is technical. Maybe your competition has gotten stronger. Perhaps your content and copy no longer match the way your clients search. Sometimes the page is ranking, but it is not written in a way that helps someone take the next step. At Crownsville Media, we help you diagnose the drop before we recommend the fix. We look at your technical SEO, content performance, keyword rankings, search impressions, clicks, local SEO, competitive landscape, website copy, and conversion path. Then we help you understand where your SEO is leaking and what needs to be repaired first. SEO recovery is not magic. It is a process of finding what changed, understanding why it changed, and rebuilding your website so search engines and real people can understand, trust, and use it again. [ schedule a call today ](/contact-us) ## Find Out Why Your SEO Rankings Dropped When it comes to SEO, sometimes it can feel like your SEO ranking is managed by magic and fairy dust. Why does content rank one day and then drop the next? Why do some pages on your website show in search, but never seem to get high enough to get clicks? And what about your pages that are optimized but never make it to page 1 no matter what you try? Sometimes the problems go much deeper including wretched Google penalties and social media jail. It’s frustrating to say the least and can leave your business in a complete lurch if you are dependent on organic search for leads and traffic. FIxing a dropping SEO profile requires technical SEO skills to triage and eventually resolve the issues. It’s one thing to understand how to make the bleeding stop, but that’s not enough. You need to remove the problem altogether so you can ensure that your business never again falls prey to challenges like the ones you’re facing today. ![Worried hispanic couple at work trying to figure out their local seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_63096840.jpeg) ![Woman looking happily at seo results on her laptop](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_252797846.webp) ![Worried hispanic couple at work trying to figure out their local seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_63096840.jpeg) ## Find Out Why Your SEO Rankings Dropped When it comes to SEO, sometimes it can feel like your SEO ranking is managed by magic and fairy dust. Why does content rank one day and then drop the next? Why do some pages on your website show in search, but never seem to get high enough to get clicks? And what about your pages that are optimized but never make it to page 1 no matter what you try? Sometimes the problems go much deeper including wretched Google penalties and social media jail. It’s frustrating to say the least and can leave your business in a complete lurch if you are dependent on organic search for leads and traffic. FIxing a dropping SEO profile requires technical SEO skills to triage and eventually resolve the issues. It’s one thing to understand how to make the bleeding stop, but that’s not enough. You need to remove the problem altogether so you can ensure that your business never again falls prey to challenges like the ones you’re facing today. ## SEO Recovery For Drops In Ranking That Are Complex We work with businesses that are trying to understand why their SEO performance changed. Some clients come to us because their rankings dropped. Others have pages that disappeared from search, service pages that never gained traction, blog traffic that slowly declined, or a website that gets visitors but no longer brings in the right leads. ![Cheerful mature woman therapist happy with her content creation and seo focused landing pages](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_417452042.jpeg) Sometimes the issue is technical. Many times the website needs stronger content, clearer copy, better internal linking, or a more focused keyword strategy. Sometimes Google is confused. It might not understand what your website is selling due to a rebrand, service change, domain change, or an outdated content strategy, which can also make it harder for potential clients to understand what you offer. We look at the full picture before we make recommendations. That includes your website structure, indexed pages, keyword rankings, content quality, metadata, local SEO, Google Business Profile, competitor movement, and the way your copy guides visitors toward a decision. Without that roadmap, SEO recovery becomes guesswork. With the right data, we can see what needs to be cleaned up, rewritten, strengthened, redirected, removed, or rebuilt. ## SEO Recovery For Drops In Ranking That Are Complex We work with businesses that are trying to understand why their SEO performance changed. Some clients come to us because their rankings dropped. Others have pages that disappeared from search, service pages that never gained traction, blog traffic that slowly declined, or a website that gets visitors but no longer brings in the right leads. Sometimes the issue is technical. Many times the website needs stronger content, clearer copy, better internal linking, or a more focused keyword strategy. Sometimes Google is confused. It might not understand what your website is selling due to a rebrand, service change, domain change, or an outdated content strategy, which can also make it harder for potential clients to understand what you offer. We look at the full picture before we make recommendations. That includes your website structure, indexed pages, keyword rankings, content quality, metadata, local SEO, Google Business Profile, competitor movement, and the way your copy guides visitors toward a decision. Without that roadmap, SEO recovery becomes guesswork. With the right data, we can see what needs to be cleaned up, rewritten, strengthened, redirected, removed, or rebuilt. ![Cheerful mature woman therapist happy with her content creation and seo focused landing pages](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_417452042.jpeg) ## How We Diagnose An SEO Drop Once we understand what changed, we look under the hood. SEO recovery requires more than one report or one quick fix. We want to know how your website is being read by Google, how people are finding you, what pages are performing, and where the breakdown is happening. ### We may look at questions like: - Are your most important pages indexed? - Have your rankings dropped for specific services, locations, or blog topics? - Are impressions down, or are people seeing your pages but not clicking? - Are visitors clicking through but failing to contact you? - Has your competition published stronger or more useful content? - Are AI search results changing the way people engage with your topic? - Does your copy clearly explain what you do, who you help, and why someone should reach out? - Are old pages, outdated offers, weak redirects, or confusing content sending mixed signals? [ SCHEDULE A CALL ](/contact-us) From there, we can recommend the right recovery plan. Some websites need technical SEO cleanup. Others need stronger service pages, refreshed blogs, better local SEO, improved metadata, internal linking, redirected pages, or clearer website copy. Our goal is to identify the highest-impact fixes first so your website can begin moving in the right direction again. #### Recovery takes time The truth is, the longer your outdated pages or thin content are online, the longer recovery takes. Getting direction now is critical because recovery can still take many months to really take root. When we conduct your audit, we will share facts, recommendations + timing to get things moving in a more aligned position for both your website and your reputation. And if we discover problems we cannot solve, we’ll tell you. One of our brand values is not taking on clients that we can’t realistically serve. If your problems are beyond our scope, we’ll tell you and refer you to another vendor if we can. ## How to get started with Crownsville Media ## When you’re ready, the first step is either to [speak with us directly](https://crownsvillemedia.com/contact-us/) or we can do [ a complimentary SEO audit on your website](https://crownsvillemedia.com/free-seo-audit-consultation/). Once we have your request, we’ll get back to you to schedule a date to connect by phone or zoom. ## If you’re ready for this kind of partnership, we would love to talk. Email <hello@crownsvillemedia.com> to share more of your story with us or complete our free SEO audit form to get started today. ![Blue outline lightbulb icon representing an idea or creativity](https://crownsvillemedia.com/wp-content/uploads/2026/05/CMG_Lightbulb_Icons-02.png) ## SEO Recovery FAQs Has AI Changed SEO? Yes. AI has changed how some people search and how some search results appear. AI Overviews can give users answers directly in search results, which may affect clicks to certain pages. But AI is not always the reason your SEO has dropped. Your rankings, impressions, clicks, local visibility, content quality, technical SEO, competition, and website copy all need to be reviewed before you can know what changed. How Do I Know If AI Hurt My Website Traffic? You need to look at the data. A traffic drop does not automatically mean AI caused the problem. We look at search impressions, clicks, keyword rankings, indexed pages, service page performance, blog traffic, local SEO, competitor movement, and conversion behavior. This helps us see whether your visibility dropped, your clicks dropped, your rankings changed, or your website is still getting traffic but no longer bringing in leads. What Should I Do If My SEO Rankings Dropped? Start with an SEO recovery audit before making major changes. It can be tempting to rewrite everything, delete pages, change keywords, or publish a lot of new content quickly. But without knowing where the drop happened, you may spend time fixing the wrong problem. SEO recovery starts by identifying what changed, where the loss happened, and what needs to be repaired first. Can SEO Recovery Fix Lost Traffic Or Rankings? Often, yes, but the right solution depends on the reason for the drop. Some websites need technical SEO cleanup. Others need stronger service pages, better website copy, refreshed blog content, improved internal linking, local SEO support, metadata updates, redirects, or a clearer content strategy. Once we know what caused the decline, we can recommend the most useful next steps. Why Did My Website Lose Leads Even Though I Still Have Traffic? This may be a conversion problem, not only an SEO problem. Your website may still be showing up in search, but the copy may not be helping visitors understand what you do, who you help, or why they should reach out. In that case, SEO recovery may include rewriting service pages, strengthening calls to action, improving the user journey, and making the website easier for real people to trust and use. Does Blogging Still Help SEO In The Age Of AI? Yes, but only when the content is specific, useful, and connected to your larger website strategy. Generic blog posts are less likely to help. Strong blogs answer real client questions, support your service pages, show your expertise, and help search engines understand what your business is known for. If your blog traffic has dropped, we can review which posts are still working, which ones need updates, and which topics may no longer be serving your SEO goals. ## Let’s Talk About Your Goals If you’re ready to grow your practice, get consistent leads, and stop wasting time with vague marketing tactics, let’s talk. --- ### [Free SEO Audit](https://crownsvillemedia.com/free-seo-audit-consultation) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** ![Ai seo logo for crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/03/Group-8.webp) # Schedule A Free SEO Consultation To Discover What’s Going On With Your Website & Your Marketing ## Every client we work with begins their services with an free SEO consultation that includes an SEO audit of their website. This process gives us an unbiased look at how Google and other search engines view your business. [ Schedule An Audit Of My Website ](https://calendly.com/crownsville-media-consultation/30min) ## What Is An SEO Audit? An **SEO audit** is a comprehensive evaluation of your website’s ability to rank in search engines for keywords and topics you wish to see in search. We do SEO audits to help determine the strengths, weaknesses, and opportunities to improve your site’s visibility, usability, and performance. It typically examines both technical and non-technical aspects of your site. ## To schedule your SEO audit, please click the button above to schedule time with our team. ### Our SEO audit is a complimentary part of the process when you work with with Crownsville Media. In it, we examine the following: - Your current SEO ranking including the pages from your website that rank on Google + how deep in search they are - The list of keywords your website ranks for - The keywords that actually drive traffic to your website - The concrete value of your keywords -- nothing is worse than ranking highly for keywords that no one searches for (happens all the time) - Technical SEO elements including: site speed, links (working and broken) + follow/nofollow links, mobile compatibility, duplicate content, missing SEO elements from page titles to heading tags - Specific speed challenges related to your WordPress SEO, Wix, Squarespace or Weebly backend - And more as it relates to your specific business. ![Stressed businessman wearing headset working on laptop in office trying to figure out the stats on his website without an seo audit](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_2021550172-1024x683.jpeg) ![Orange outline light bulb icon on white background representing a bright idea](https://crownsvillemedia.com/wp-content/uploads/2026/05/CMG_Lightbulb_Icons-05-1024x1024.png) ## Website Audits, AI Visibility & WordPress SEO Services If you have a long-standing WordPress website, one of the biggest SEO challenges is speed. WordPress websites that perform well for SEO can often retain their SEO keywords and SEO ranking with a facelift and speedier back-end. We can help you with SEO migration so you don’t lose any of your hard work. If your WordPress website is older and not performing well for SEO, our WordPress SEO services will determine if the issue is the WordPress site or the content itself. In both scenarios, our SEO audit will identify the problems, as well as the easiest opportunities for growth, including long tail keywords, words and phrases that your business can leverage for higher google rankings. ### If you have other questions, please email <hello@crownsvillemedia.com> - we reply to all emails in 48 business hours. --- ### [Marketing Assessment](https://crownsvillemedia.com/marketing-assessment) **Published:** May 20, 2026 **Author:** Melanie Gorman **Content:** ## Your Digital Marketing Assessment - Made Easy There are a lot of tools in the digital marketing toolkit. Are you using the right ones in the right ways? Answer these questions as completely as possible to discover the next steps needed to grow your business. If you’re ready to build something that brings clients to you consistently, we’d love to talk. Your Digital Marketing Assessment — Made Easy \| Crownsville MediaCrownsville Media # Your Digital Marketing *Pie Chart* Whether you're a newer practice working to fill your caseload or an established therapist who's almost full but never quite certain where the next client will come from — we can help you figure that out. Your online presence is made up of eight distinct marketing channels, and most therapists are only working two or three of them. This assessment shows you which ones you've built, which ones are missing, and what to do about it. 1 Take the assessment 2 Get your results 3 Your action plan Assessment progress 0% 0 of 0 Practice type In-person Hybrid Fully virtual In-person tasks only Beginner — foundations every practice needs Advanced — optimizes and compounds results Virtual / hybrid — additional tasks for online practices **Check each box for tasks you've completed.** Skip anything that's not yet in place. See my results → ← Back to assessment ## Your results are ready. You're almost there. Share your details and we'll show you exactly where your practice stands across all eight marketing channels. Your Digital Marketing Assessment Your results Crownsville Media assessment 0% Your channel-by-channel picture Your top 6 priorities What our clients say ★★★★★ "I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal. Thanks for all your work, and here's to the future!!" — Dr. David H. ### Ready to hand this off? You didn't become a therapist to become a marketer. But the clients who need you have to find you first. Let's spend 30 minutes mapping out exactly what's missing and what to prioritize so you can get back to the work you actually love. [Book a free consult →](https://calendly.com/crownsville-media-consultation/30min) `; tier.tasks.forEach((task,ki) => { const uid = `${ch.id}-${ti}-${ki}`; baseHTML += `${task} `; }); baseHTML += ' '; }); baseHTML += ' '; let virtHTML = ''; virtTiers.forEach(tier => { const ti = ch.tiers.indexOf(tier); const half = Math.ceil(tier.tasks.length/2); virtHTML += `${tier.level} `; [tier.tasks.slice(0,half), tier.tasks.slice(half)].forEach((group,gi) => { virtHTML += ''; group.forEach((task,ki) => { const actualKi = gi===0 ? ki : half+ki; const uid = `${ch.id}-${ti}-${actualKi}`; virtHTML += `${task} `; }); virtHTML += ' '; }); virtHTML += ' '; }); block.innerHTML = `${ch.name}Recommended: ${ch.pct}0 / ${chBase}› ${baseHTML}${virtHTML}**Why it matters:** ${ch.data} `; container.appendChild(block); }); document.getElementById('progressCounts').textContent = `0 of ${totalBase}`; } function setPractice(type) { practiceType = type; ['inperson','hybrid','virtual'].forEach(t => { document.getElementById('btn-'+t).className = 'practice-btn'+(t===type?' active-'+t:''); }); document.getElementById('practiceNote').textContent = {inperson:'In-person tasks only',hybrid:'In-person + virtual/hybrid tasks',virtual:'All tasks including virtual-only'}[type]; document.querySelectorAll('.virtual-section').forEach(el => el.classList.toggle('show', type!=='inperson')); updateProgress(); } function toggleBlock(id) { document.getElementById('block-'+id).classList.toggle('open'); } function toggle(chId, tier, key, cb) { if (!checked[chId][tier]) checked[chId][tier] = {}; checked[chId][tier][key] = cb.checked; document.getElementById(`lbl-${chId}-${tier}-${key}`).classList.toggle('done', cb.checked); updateChannelScore(chId); updateProgress(); } function updateChannelScore(chId) { const ch = channels.find(c => c.id===chId); const showVirt = practiceType!=='inperson'; const total = ch.tiers.filter(t => !t.virtual||showVirt).reduce((s,t) => s+t.tasks.length, 0); let done = 0; Object.values(checked[chId]).forEach(t => { done += Object.values(t).filter(Boolean).length; }); const el = document.getElementById('score-'+chId); el.textContent = `${done} / ${total}`; const p = total>0 ? done/total : 0; if (p===0) { el.style.background='var(--paper)'; el.style.color='var(--ink-light)'; el.style.borderColor='var(--rule)'; } else if (p<0.5) { el.style.background='var(--orange-light)'; el.style.color='var(--orange)'; el.style.borderColor='var(--orange)'; } else if (p<1) { el.style.background='var(--amber-light)'; el.style.color='#8a6600'; el.style.borderColor='var(--amber)'; } else { el.style.background='var(--teal-light)'; el.style.color='var(--navy)'; el.style.borderColor='var(--teal)'; } } function updateProgress() { const showVirt = practiceType!=='inperson'; let done=0, total=0; channels.forEach(ch => { ch.tiers.forEach((tier,ti) => { if (tier.virtual&&!showVirt) return; total += tier.tasks.length; done += Object.values(checked[ch.id][ti]||{}).filter(Boolean).length; }); }); const pct = total>0 ? Math.round((done/total)*100) : 0; document.getElementById('progressFill').style.width = pct+'%'; document.getElementById('progressPct').textContent = pct+'%'; document.getElementById('progressCounts').textContent = `${done} of ${total}`; } // ── NAVIGATION ── function goToStep(n) { document.querySelectorAll('.step').forEach((s,i) => s.classList.toggle('active', i===n-1)); ['si-1','si-2','si-3'].forEach((id,i) => { document.getElementById(id).className = 'step-item'+(i+1===n?' active':i+1 { ch.tiers.forEach((tier,ti) => { if (tier.virtual&&!showVirt) return; const d = Object.values(checked\[ch.id\]\[ti\]\|\|{}).filter(Boolean).length; total += tier.tasks.length; done += d; if (tier.cls==='tier-beginner'){bD+=d; bT+=tier.tasks.length;} else if (!tier.virtual){aD+=d; aT+=tier.tasks.length;} }); }); const pct = total>0 ? Math.round((done/total)\*100) : 0; document.getElementById('previewPills').innerHTML = ` Beginner ${bD}/${bT} Advanced ${aD}/${aT} Overall ${pct}% `; goToStep(2); injectKitForm(); } // ── KIT FORM ── function captureLeadData() { const emailEl = document.querySelector('#kitFormWrap input\[name="email\_address"\]'); const nameEl = document.querySelector('#kitFormWrap input\[name="fields\[first\_name\]"\]'); leadData = { fname: nameEl ? nameEl.value.trim() : '', email: emailEl ? emailEl.value.trim() : '', practiceType }; } function handleKitSuccess() { if (advancedToStep3) return; advancedToStep3 = true; if (kitSuccessObserver) { kitSuccessObserver.disconnect(); kitSuccessObserver = null; } buildResults(); goToStep(3); } function injectKitForm() { if (kitFormInjected) return; kitFormInjected = true; advancedToStep3 = false; const wrap = document.getElementById('kitFormWrap'); // Inject your exact Kit embed code wrap.innerHTML = ` Show My Results → `; // Re-execute Kit script since it was injected dynamically const oldScript = wrap.querySelector('script'); if (oldScript) { const newScript = document.createElement('script'); newScript.src = oldScript.src; document.head.appendChild(newScript); oldScript.remove(); } // Capture lead data on submit click BEFORE Kit clears the fields wrap.addEventListener('click', function(e) { const btn = e.target.closest('\[data-element="submit"\]'); if (btn) captureLeadData(); }, true); // Watch for Kit success — multiple signals kitSuccessObserver = new MutationObserver(function() { if (advancedToStep3) return; // Signal 1: success alert element present const successAlert = wrap.querySelector('.formkit-alert-success'); if (successAlert) { handleKitSuccess(); return; } // Signal 2: fields container hidden or removed const fields = wrap.querySelector('\[data-element="fields"\]'); if (fields) { const style = window.getComputedStyle(fields); if (style.display === 'none' \|\| style.visibility === 'hidden' \|\| fields.hidden) { handleKitSuccess(); return; } } else if (wrap.dataset.submitted === 'true') { // Fields removed after submission handleKitSuccess(); return; } // Signal 3: success text anywhere in the wrap const wrapText = wrap.textContent \|\| ''; if (wrap.dataset.submitted === 'true' && (wrapText.includes('Success') \|\| wrapText.includes('Thank you'))) { handleKitSuccess(); return; } }); kitSuccessObserver.observe(wrap, { childList: true, subtree: true, attributes: true, attributeFilter: \['style', 'class', 'hidden', 'data-active'\] }); // Mark as submitted when form fires submit event wrap.addEventListener('submit', function() { wrap.dataset.submitted = 'true'; }, true); } // ── RESULTS ── function buildResults() { const showVirt = practiceType!=='inperson'; let done=0, total=0, bD=0, bT=0, aD=0, aT=0, vD=0, vT=0; channels.forEach(ch => { ch.tiers.forEach((tier,ti) => { if (tier.virtual&&!showVirt) return; const d = Object.values(checked\[ch.id\]\[ti\]\|\|{}).filter(Boolean).length; total += tier.tasks.length; done += d; if (tier.cls==='tier-beginner'){bD+=d; bT+=tier.tasks.length;} else if (tier.virtual){vD+=d; vT+=tier.tasks.length;} else {aD+=d; aT+=tier.tasks.length;} }); }); const pct = total>0 ? Math.round((done/total)\*100) : 0; const name = leadData.fname \|\| 'Your practice'; document.getElementById('heroName').textContent = name; document.getElementById('heroSub').textContent = `${practiceType==='inperson'?'In-person':practiceType==='hybrid'?'Hybrid':'Fully virtual'} practice · Crownsville Media`; document.getElementById('scoreBig').textContent = pct+'%'; document.getElementById('scoreBarFill').style.width = pct+'%'; document.getElementById('scoreLabel').textContent = 'of the way there — plenty of room to grow your visibility and fill your caseload.'; const stageEl = document.getElementById('stageLabel'); const interpEl = document.getElementById('interpretationText'); if (pct <= 33) { stageEl.textContent = 'Foundation Stage'; stageEl.className = 'stage-label stage-foundation'; interpEl.textContent = 'Most practices at this stage have pieces in place but are missing the foundational work that makes everything else compound. The good news: the highest-impact changes are also the most straightforward. Your priority list below shows exactly where to start.'; } else if (pct <= 66) { stageEl.textContent = 'Growing Stage'; stageEl.className = 'stage-label stage-growing'; interpEl.textContent = 'You\\'ve built real foundations and you\\'re doing more than most therapists in private practice. The gaps that remain tend to be the ones that separate a practice that\\'s occasionally full from one that\\'s consistently full. A few targeted moves will make a significant difference.'; } else { stageEl.textContent = 'Advanced Stage'; stageEl.className = 'stage-label stage-advanced'; interpEl.textContent = 'Your marketing foundations are strong. At this stage the opportunity is in optimization — tightening what\\'s working, cutting what isn\\'t, and building the systems that make your caseload predictable rather than reactive.'; } let bCards = `Beginner tasks ${bD}/${bT} completed Advanced tasks ${aD}/${aT} completed `; if (showVirt) bCards += `Virtual / hybrid ${vD}/${vT} completed `; document.getElementById('breakdownGrid').innerHTML = bCards; const summary = document.getElementById('channelSummary'); summary.innerHTML = ''; channels.forEach(ch => { const activeTiers = ch.tiers.filter(t => !t.virtual\|\|showVirt); const chTotal = activeTiers.reduce((s,t) => s+t.tasks.length, 0); let chDone = 0; Object.values(checked\[ch.id\]).forEach(t => { chDone += Object.values(t).filter(Boolean).length; }); const p = chTotal>0 ? chDone/chTotal : 0; const bg = p===0?'#FFF0E0':p<0.5?'#FFF0E0':p<1?'#FFF5D6':'#E0F7F7'; const col = p===0?'#FF7E00':p<0.5?'#FF7E00':p<1?'#8a6600':'#002863'; const pill = document.createElement('div'); pill.className = 'channel-pill'; pill.innerHTML = `${ch.name}${chDone}/${chTotal}`; summary.appendChild(pill); }); const todos = \[\]; channels.forEach(ch => { ch.tiers.forEach((tier,ti) => { if (tier.virtual&&!showVirt) return; tier.tasks.forEach((task,ki) => { if (!(checked\[ch.id\]\[ti\]\|\|{})\[ki\]) todos.push({ch,tier,task,isVirtual:!!tier.virtual,isBeginner:tier.cls==='tier-beginner'}); }); }); }); todos.sort((a,b) => { if (a.isVirtual!==b.isVirtual) return a.isVirtual?1:-1; if (a.isBeginner!==b.isBeginner) return a.isBeginner?-1:1; return b.ch.weight-a.ch.weight; }); const list = document.getElementById('priorityList'); list.innerHTML = ''; if (!todos.length) { list.innerHTML = ' 11. **All tasks complete!**Review your analytics monthly and revisit this in 90 days. '; } else { const channelCount = {}; const capped = \[\]; for (const p of todos) { const id = p.ch.id; if (!channelCount\[id\]) channelCount\[id\] = 0; if (channelCount\[id\] < 2) { capped.push(p); channelCount\[id\]++; } if (capped.length >= 6) break; } capped.forEach((p,i) => { const li = document.createElement('li'); li.className = 'priority-item'; const rc = p.isVirtual?'virt':p.isBeginner?'':'adv'; const tl = p.isVirtual?'Virtual / Hybrid':p.isBeginner?'Beginner':'Advanced'; li.innerHTML = `${i+1} **${p.ch.name} — ${tl}**${p.task} `; list.appendChild(li); }); } } // ── INIT ── buildBlocks(); document.getElementById('block-local\_seo').classList.add('open'); --- ### [Content Creation Services
With An SEO Focus](https://crownsvillemedia.com/content-creation-services) **Published:** January 23, 2022 **Author:** Melanie Gorman **Content:** # Content Creation Services With An SEO Focus ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Content Creation Services With An SEO Focus You know your website needs fresh content. You may even know what you *should* be writing about but finding the time, choosing the right topics, understanding SEO, and turning your ideas into polished content that actually supports your business? That is where things usually get stuck. At Crownsville Media, we help small business owners, therapists, coaches, consultants, authors, and service-based professionals create content that sounds like them, speaks to their audience, and gives Google something meaningful to understand. We do not believe in posting content just to post content. Your blog articles, landing pages, newsletters, and website copy should all have a purpose. They should help the right people find you, understand what you do, trust your expertise, and take the next step when they are ready. That is the work we do. [ schedule a call today ](/contact-us) ![Stressed business man looking at laptop wondering how to write content with an seo focus](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_398495203.jpeg) ![Serious thoughtful mature business owner trying to write content with an seo focus working at home on her laptop](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_813022121.jpeg) ## SEO Content Writing That Still Sounds Human A lot of SEO content sounds like it was written by an AI bot speaking to a search engine or two instead of a person speaking to another person. The keywords may be there, the headings may be there, and the article may technically check the boxes. But when someone actually reads it, they do not feel connected to the business behind it. We take a different approach. Yes, we care about keywords. Of course, we care about search intent, structure, internal links, meta descriptions, and all the details that help your content perform. But just as important is your voice, the message you’re trying to convey, and content that feels authentic to your business and sounds like something you would be proud to publish on your website. Good content helps people feel like they’re in the right place. They arrive with a question, a problem, a worry, and sometimes, a desire. Your content should meet them where they’re at, answer what they came to learn, and show them why your business may be the right fit. That is where SEO and thoughtful writing work together. [ schedule a call today ](/contact-us) ## What Are SEO Content Writing Services? SEO content writing services help you create website content that is both useful to your audience and aligned with how people search online. It is where strategy, search data, and real human questions come together to create content that is easier to find and helpful to read. That may include blog articles, service pages, landing pages, newsletter content, FAQs, resource pages, or website copy updates. SEO content should support the bigger picture of how people discover and experience your business online. While keywords are part of the process, they are only one piece of the puzzle. The real goal is to create content that helps the right people find you, understand what you offer, and feel confident taking the next step. ![A therapist looking at his laptop screen trying to create content with an seo focus](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_1224971256.jpeg) ![Close up of hands typing on a laptop in coffee shop attempting to do content creation with an seo touch](https://crownsvillemedia.com/wp-content/uploads/2026/07/AdobeStock_552100717.jpeg) For most small business owners, the challenge in creating SEO content is not a lack of expertise. You already know your work. You know your clients. You know the questions people ask you every day. The harder part is turning that knowledge into content that is organized, readable, searchable, and consistent. That is where we come in. We help you identify what your audience is searching for, shape your ideas into useful content, and create writing that supports your website instead of sitting there like a forgotten blog archive. Or, very expensive online business cards. ## Why Content Matters For SEO Your website cannot grow from one homepage alone. If you want people to find you through Google, your website needs content that answers real questions, explains your services, and gives search engines more context about who you are and what you offer. That does not mean you need to publish constantly or chase every trending keyword. It means you need a thoughtful content strategy. ### The right content can help you: - Create more entry points into your website - Explain your services in greater depth - Build trust before someone ever schedules a call - Support your core landing pages - Answer common client questions - Show the voice, experience, and perspective behind your business - Give Google more reasons to understand and recommend your site For many service-based businesses, content is one of the most natural ways to grow online because it lets you teach, explain, reassure, and connect before a potential client ever reaches out. ![Woman with curly hair wearing a white blouse works at a desktop computer smiling while using wireless earbuds in a bright home office](https://crownsvillemedia.com/wp-content/uploads/2026/07/AdobeStock_509345401.jpeg) ![Smiling woman with pink glasses leaning on a laptop at a bright modern office](https://crownsvillemedia.com/wp-content/uploads/2026/07/AdobeStock_534975765.jpeg) ## Our Approach To Content Creation We begin by looking at the bigger picture. What do you offer? Who are you trying to reach? What does your audience need to understand before they are ready to work with you? What content already exists on your site? What is missing? What keywords make sense for your business, and which ones are not worth your time From there, we create a content plan that fits your goals and your capacity. Some clients want us to handle the writing from start to finish. Others want strategy, editing, optimization, or help turning their own drafts into stronger website content. We can meet you where you are. ### Our content creation work may include: - Keyword research and topic planning - Blog article writing - Landing page writing or rewriting - Content optimization - Website copy updates - Meta titles and meta descriptions - Internal linking recommendations - Newsletter or email content - Content repurposing for social media or other platforms We are not here to bury your voice under SEO language. You bring us in to help your ideas become clearer, stronger, and easier for the right people to find. ## What Content Writing Services Do You Offer? ![Young happy woman therapist sitting at desk using laptop](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_544056384.jpeg) [ schedule a call to learn more ](/contact-us) ### Blog and article writing services Websites are essential in today’s business landscape as they give you the opportunity to connect deeply with clients as they search for solutions to their problems. To make the most out of your website, it’s important to have well-crafted and informative blogs that are clear, concise and well-written. A great blog not only provide your clients with valuable and authoritative content, but it will help to increase trust in your brand. In the SEO landscape, trust, expertise and authority are the calling cards of businesses that generate the best revenue and have raving fans. ![Woman with blonde bob and glasses sits at a wooden table typing on a silver laptop in a bright room](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_503198609.jpeg) [ schedule a call to learn more ](/contact-us) ### Landing page & website copy writing solutions To connect with clients, your landing pages need to do a great job conveying the services you offer, as well as why you’re the company to work with. We offer landing page and website copy writing solutions to help your readers convert from leads to clients. SEO content creation services for your website includes investigating the best keywords for the pages on your website and then, writing compelling copy that leads clients through the customer journey so they can make an informed decision about hiring you. Knowing what your clients want gives you a leg up on your competitors. We can show you how it’s done. ![Two coworkers collaborate at a conference table a woman in a white top leans over to help a man on a laptop both smiling in a bright office setting](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_1561648686-1024x493.jpeg) ### Marketing copy For many clients, writing marketing copy is a chore. It’s hard to understand the touch points necessary to connect with clients through the marketing funnel. Consequently, many companies create marketing content using their best guess as to what clients want, only to waste countless hours and dollars on the wrong target. We can help you with an SEO focus to marketing that helps target the high intent keywords your clients use when search for solutions. This is critical step for moving clients down the marketing funnel so they transition into paid customers. [ schedule a call to learn more ](/contact-us) ## SEO Content Writing Reviews for Crownsville Media Melanie Gorman knows more about SEO, newsletters and how to make an impact in Google than anyone I have met. She is a wonderful partner for my work and her services have positively impacted my virtual footprint immeasurably. Unlike other experts who claim to provide help but waste your money and time, Melanie is judicious and invaluable. Every article Melanie has me right to attract SEO traffic works. ![Caroline Maguire, author of Why Will No One Play With Me](https://crownsvillemedia.com/wp-content/uploads/2023/05/caroline-maguire.webp) Caroline Maguire, M.EdFounder of https://carolinemaguireauthor.com Melanie is phenomenal! I came to her thinking that I just needed an SEO consultant, but she was that and so much more. She helped me get my website launched (plug ins + stripe) with SEO and helped me get started writing blog articles with carefully selected topics she researched to get my site noticed utilizing SEO keywords. I can't even imagine working with anyone but Melanie through this process. Make your life easier and your SEO sing by hiring her! ![Jill Michelle Williams, founder of Hollywood Consulting Studio](https://crownsvillemedia.com/wp-content/uploads/2023/05/jill-michelle-williams-1.webp) Jill Michelle WilliamsFounder of https://hollywoodconsultingstudio.com If you are looking for media, website, SEO, or marketing help, Crownsville Media should be at the top of your list. When it comes to strategizing your message, capturing your goals, or supporting your mission, Melanie is the partner you want! Can't say enough wonderful things about her professional, knowledgeable, and can-do help over these many years of working with her. Don't know what I would do without her on my team!! ![Alicia Clark, PsyD](https://crownsvillemedia.com/wp-content/uploads/2022/09/alicia-clark.webp) Dr. Alicia ClarkFounder of Clark Psychology Group ## We Offer Two Content Creation Services For You To Pick From... ### DIY Content Creation Strategy & Content Optimization. Some business owners like to write their own content. They have a strong point of view, a personal voice, or a subject matter they want to explain in their own words. If that sounds like you, we can help you make that content work harder. Our DIY content strategy and optimization support gives you direction without taking the writing out of your hands. We can help you choose topics, clarify your keyword strategy, improve your structure, strengthen your headings, and make sure each article or page connects back to your larger website goals. This is a good fit if you want to keep writing yourself but need help making your content more strategic. ![Two adults smile as they look at a laptop together at a bright kitchen table collaborating on something](https://crownsvillemedia.com/wp-content/uploads/2026/07/AdobeStock_392923835-1024x682.jpeg) ![](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_974549905.jpeg) ### Done-for-you SEO content creation services If you know you need content but do not have the time, energy, or desire to write it yourself, we can take the lead. With done-for-you SEO content creation, we help plan, write, edit, and optimize content for your website. We work to understand your voice, your business, your audience, and your goals so the final content feels aligned with you, not like a generic article that could belong to anyone. This is a good fit if your website needs consistent content, stronger landing pages, or a blog strategy that has been sitting on the to-do list for too long. [ schedule a call today ](/contact-us) ## SEO Content Writing Services: Frequently Asked Questions (FAQs) What is the difference between SEO and SEO content writing? SEO is the overall process for optimizing your website (and all of its copy) for a set of keywords that align with your clients and the services they’re looking for. SEO content writing is one element in an overall SEO strategy that also includes branding, internal and external link, heading tags, meta descriptions, image optimization, analytics and measurement. SEO content writing includes many of these same elements, but may only be applied to a single landing page or web page. That said, when clients work with Crownsville Media, our approach is holistic and we look to optimize all of the content on a website whenever possible. How many keywords should I use for SEO content writing? Great question, but not one with a solid answer that works for everyone. An analogy that works well is the Goldilocks one. We want “not too few” nor “not too many.” We need just enough to include your main keywords and give your business room to grow. Once you have achieved successful saturation with your keywords, we can expand to new words and areas of interest. What are SEO keywords in content writing? SEO keywords are the words and phrases people use when they search for answers, services, or support online. For example, someone may search for “website copywriting for SEO,” “blog writing services,” “SEO content writing services,” or “website content help for small businesses.” Those searches tell us something about what people need. When we work with clients, we use keyword research to help guide the content strategy. But we do not let keywords take over the writing. The keyword gives us direction. The content still needs to be useful, original, and true to your business. What are target keywords for SEO? Target keywords are the main phrases we choose to focus on across your website or within a specific page or article. The best target keywords are not always the biggest or most obvious ones. Sometimes the strongest opportunities come from more specific searches that show clearer intent. We look for keywords that align with your services, your audience, your location if that matters, and the way people actually search for what you offer. A good keyword strategy gives your website room to grow. It helps you start with realistic opportunities, build authority over time, and expand into new topics as your content library becomes stronger. ## Start Your SEO-Focused Content Strategy With Crownsville Media If your website needs stronger content, we would love to take a look. Perhaps a **[free SEO audit ](https://crownsvillemedia.com/free-seo-audit-consultation)**would be helpful. Maybe your blog strategy needs a refresh. Some businesses come to us because their service pages no longer reflect who they are or what they offer. Or you may simply need someone to help you turn your ideas into content that sounds like you and supports the way people search. The first step is a conversation. If you are not sure where to begin, schedule a call with us. We will review where things stand, talk through what your website needs, and recommend the next best step. If your SEO is already being handled in-house or by another agency and you only need content support, you can also email us at **<hello@crownsvillemedia.com>** and tell us what you are looking for. We will respond within 48 hours with next steps, recommendations, and a quote for services. [ schedule a call today ](/contact-us) ![](https://crownsvillemedia.com/wp-content/uploads/2026/04/CMG_Lightbulb_Icons-05.png) --- ### [SEO Consulting Services](https://crownsvillemedia.com/seo-consulting-services-maryland) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # SEO Consulting Services ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## SEO Consulting Services If you are in the market for SEO support for your website(s), you’ve come to the right place. SEO consulting services and SEO support are the heart of our business. For more than 10 years, we have worked on hundreds of SEO projects for small and midsize businesses. Our team has a unique expertise in service-oriented businesses with a large focus of our SEO services supporting therapy websites, writers and coaches. We focus on national SEO as well as [local SEO](https://crownsvillemedia.com/local-seo/) to drive leads to our client’s doorstep and get their phones ringing. We have offered this kind of SEO strategies for therapy websites, mechanics, plumbers, coaches, writers and lawyers in the past. If you are interested in SEO to support your business goals, we would love to chat. [ schedule a call today ](/contact-us) ![Man in a white shirt works on a laptop at a sunlit cafe thinking with hand on chin by a large window](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_335734643.jpeg) ![A smiling woman working on a laptop at a desk in a bright plant filled office talking about seo consulting services](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_297976026-1024x683.jpeg) ## Search Engine Optimization Services Are Different At Crownsville Media We are a boutique SEO firm and take a personalized approach to every client. After years of doing this work, we know that tailoring our strategies to your unique needs is what gets the job done.. Our commitment is to work closely with you at every stage, providing hands-on guidance so you achieve the results you’re looking for. Additionally, our background is deeply rooted in human psychology. [Melanie Gorman](https://crownsvillemedia.com/about/), founder of Crownsville Media, is a trained mental health therapist and that means our SEO consulting packages always leverage the psychology behind how people use search engines. By leveraging psychographic data, we can ensure your results match how your clients seek answers. This pulls your SEO deeper into the client journey/funnel and is how we help you achieve the results you’re looking for. ## How Do SEO Consulting Services Work? All SEO projects start with a technical SEO analysis of your website. When we connect, we share our **[complimentary SEO report](https://crownsvillemedia.com/free-seo-audit-consultation/)** so you’re clear from the beginning about how your website is performing on Google. Whether you work with us or not, you will have the data to make smart decisions about the SEO company you choose to hire. ![Smiling man wearing glasses using a laptop outdoors at a cafe or patio](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_403234734.jpeg) ![Line chart of website traffic over time july 2025may 2026 organic paid and branded traffic shown as separate lines with a rising trend notes panel present](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-2.png) Our goal with content creation and landing page copy is to connect with clients who need your services. If your website uses highly editorialized language, it is hard for the public to “get” what you’re selling. This is like being Shakespeare the closet… you’re brilliant but no one can find you. Fortunately, this is one of the easiest fixes to make. When we do your SEO audit, we will give you insight into this issue ahead of you so you can start fixing things right away. ## Analyzing Your Competition Understanding what your competition and peers are winning at online is another secret part of the SEO equation. As part of your project, we want to explore - What your competitors are doing online. From posting blogs to social media, newsletters and advertising, what is your competitor’s digital marketing strategy? - What does their online visibility encompass and what do their search engine rankings look like? - What SEO best practices are they using that you can add to your website, advertising campaign or blogs to improve your rankings? - What word choices, topics, or areas of expertise are they highlighting in their marketing that you want to emulate in your own way? ![Happy couple getting consulting on their seo working at their desktop computer](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_532687200-683x1024.jpeg) - And, how can you rank higher? Being creative about infusing your business into an already competitive SEO landscape is super important, but there is no need to invent the wheel. Learning from your peers will give you great insight into how your ideal clients seek out information and what the real buying journey looks like. Competitive analysis is an integral part of every SEO project so we can save time and money. It also gives you a sense of timing for growth and helps forecast your costs. [ schedule a call today ](/contact-us) ## SEO for Counselors & Therapists is a Special Area of Focus for our Team The past 5 years have seen an explosion across the globe in the area of mental health. Never before in history have we valued mental health as much as we do today. This creates a special opportunity for therapist who want to get off insurance panels, increase their cash-pay business, explore alternative business models and more. We have worked on hundreds of website for therapists and know the ins, outs, challenges, and unique circumstance therapists face online. From HIPPA compliance, to authentic copywriting to SEO that matches your private therapy practice, we can help you with all of it. ![Woman looking happily at seo results on her laptop](https://crownsvillemedia.com/wp-content/uploads/2026/05/AdobeStock_252797846.webp) ## Local SEO for Therapists ... If you need local business and clients to come to your office, we can help you target the right audience to grow your business. We leverage tools like Google My Business for [local SEO](https://crownsvillemedia.com/local-seo) as well as [Google Ads](https://crownsvillemedia.com/google-ads) to help therapist connect with just the right number of clients to fill their case load. If your practice is growing and you want to target clients across multiple states, we can support you there as well. Playing to your strengths as a therapist is how we differentiate your practice from other therapists in your same niche. If you’re looking for [local SEO in Annapolis](https://crownsvillemedia.com/annapolis-seo), [Baltimore](https://crownsvillemedia.com/baltimore-seo) or other communities where clients drive to your office, local SEO is what you need. It’s also helpful for therapists who see clients virtually or who have a hybrid model. [ Learn More About SEO For Therapists ](/contact-us) ![Woman with curly hair in an orange blouse typing on a laptop at a white desk in a bright home office](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_501115646-1024x682.jpeg) ## SEO Consulting Services Testimonials What do I think of Melanie? She's a wonderful person, patient, and very knowledgeable about SEO. However, it doesn't matter what I think. It matters what google thinks, and google LOVES HER! My website went from a few hundred clicks per month to about 1k in 6 months. That number will continue to increase, and now we're working on multiple projects. Thanks Melanie! ![Dr. David Helfand Lifewisevt.com](https://crownsvillemedia.com/wp-content/uploads/2023/05/david-helfand.webp) Dr. David HelfandTherapist, Founder of Lifewisevt.com Melanie Gorman and Crownsville Media are the absolute BEST!!! I recently asked Melanie to update my website. She spent her time listening and asking me specific questions to determine exactly what I wanted. Although I wasn't entirely clear when I began talking with her, by the time we were finished we both had a clear vision. She then worked to bring that vision into reality. Her knowledge, integrity, skill and down-to-earth communications have made this process easy and fun. I LOVE my new website, Launching College Success, and am continuing to work with Melanie on growing my business in 2023. If you are just starting your business or want it to grow, hiring Melanie is a no-brainer. She truly is the best! ![Dianne Keilholtz](https://crownsvillemedia.com/wp-content/uploads/2023/05/dianne-keilholtz-blue-dress.webp) Dianne KeilholtzFounder, Launching College Success Melanie is an amazing SEO resource! She's helped me choose the best keywords for my business and writes fabulous headlines. Full of ideas, solutions and fun to talk with too. If you need SEO and marketing help you can TRUST, connect with Melanie at Crownsville Media. ![Ronnie Ryan Love & Cosmic Coach](https://crownsvillemedia.com/wp-content/uploads/2022/09/ronnie-ann-ryan.webp) Ronnie Ann RyanFounder, Never Too Late ## How Branding Affects Your SEO Strategy... Everything comes down to [branding and brand positioning](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice/). Understanding your ideal client and how they use the Internet to find help/services is key. But it’s important to know that in our world, branding is much more than your colors, tagline or logo. To gain SEO traction, your website must be written with your client’s needs in mind. Keyword research and [gap analysis](https://crownsvillemedia.com/understanding-content-gap-analysis/) will allow us to create a [content marketing strategy](https://crownsvillemedia.com/content-creation-services/) that aligns with the results you want from SEO services. It doesn’t matter what you’re selling, if you’re not speaking in the same language your clients use when searching for help or advice they will not find you. When we work together, we either work with your branding or together we’ll discover the holes in your branding so we can improve it across all your SEO, content creation, content marketing (social media, newsletters, lead generation) and more. ![Ai seo logo for crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/03/Group-8.webp) #### What should you ask an SEO consultant so you get the most for your investment? Everyone wants to know this question, so here’s our answer… and by all means, ask us these questions when we review your audit. They will reassure you that your SEO consultation has done their homework and they know your industry well enough to succeed at your SEO goals. - What’s really wrong with my site/strategy/content? - How long will it take to fix? - Does my brand make sense? - How much content do I need to write for my blog weekly/monthly to grow at a meaningful pace? - Have you ever worked on a website like mine? If not, what other industries like my own have you worked on? - What does SEO cost? - What's included in your SEO packages? - Do you have references that I can speak to? [ schedule a call today ](/contact-us) ![Woman wearing glasses at a sunlit workspace near a window getting help with her seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_207650278-1024x682.jpeg) ## Common Questions Clients Ask About Our SEO Services What can expert SEO consulting services do to grow my business? Expert SEO includes a combination of on-page optimization, technical audits, improving your website’s pages, your ongoing content plan and building trust with search engines through external links and mentions. **We do all of this this in a few specific ways:** 1. Targeting high-value keywords. A keyword’s value is measurable and we use tools to show you exactly how many people look up a particular keyword so you know you’re on the right track. 2. Finding high “attention grabbing” and trending topics to write about while also managing “evergreen” topics that are required on your website. 3. Identifying your own unique “competitive edge” that highlights your expertise and place amongst your peers. 4. Creating high-authority copy on your landing pages and blogs that improve your reputation online and trust with Google. 5. Addressing any technical issues that prevent Google from consuming your content or understanding your expertise. 6. Focusing on your ideal client instead of a general audience. 7. Measuring our results using tools like Google Analytics, Google Search Console and more. This combined approach is how our SEO consulting services help you grow your online presence over time. By targeting clients who are deeper in the buyer’s journey, you bring in warmer prospects, allowing you to close more sales and increase your revenue. Is SEO still important in the age of AI? Yes. Full stop. Why? Because AI is a tool that you can use to do many things, but it cannot replace you as the leader of your business. AI can be very useful for tactical tasks, but it can’t replace your human touch or your own voice on your website. SEO will tell you how the world looks for what you’re offering. From there, AI can help, but without the SEO knowledge base for keywords, you’re still in the dark. SEO is how you stay ahead of your competitors and maintain your brand online in ways that align with how strangers search for what you’re offering. Is SEO worth it? Absolutely. SEO makes everything from decision making, to forecasting, to planning for your future easier because you have a sense of what the public wants from you. When you know your customers from the inside out, the authenticity of your services and offerings aligns. That peace of mind is priceless for closing sales and increasing your trust in yourself and your business What is SEO copywriting? SEO copywriting is writing in a way that carries meaningful keywords through out your content, including semantic keywords (synonyms) such that your landing pages or articles have a cohesiveness to them that’s easy for the reader to understand and equally clear to search engines. This dual focus helps your content to rank higher faster because it’s not cluttered with unnecessary words or confusing prose. Can I do SEO by myself? Overtime, yes, I believe you can. But, you have to learn the mechanics and rules of SEO first. When we work with clients, one of the goals is to help them become as independent as they want so if they want to manage their own SEO in the future, they can. That said, SEO is an industry and it’s foolish to think that with a little course you’ll be as competent as an SEO professional with years on the job. That’s like thinking that by having a cookbook you can be the next Gordon Ramsey. Perhaps you can overtime and with a ton of practice, but it’s not instantaneous. How will AI affect SEO in the future? This is the million dollar question at the moment. I’ll say this, SEO has evolved exponentially since I started this work more than 15 years ago and it continues to evolve. Everyone in the SEO space thought the world was crashing down with Google’s Panda and Penguin updates too, and that proved to be a call to up-level our field. Both updates have proven beneficial for the entire industry. AI likely will too. As tools like AI come on the scenes, we have to look at the ethical implications as well as the usefulness implications. I imagine, somewhere down the road most sites will have some AI support to them, but that doesn’t remove the need for your site to have your voice, and AI can’t be you. Not to mention we have to talk as an industry about the moral/ethical considerations around disclosing that a site or articles that are represented as written by the site owner or the byline were really created by a robot. This is a big consideration around Google’s E-E-A-T score and something that’s important to consider as you fire up Chat GPT and write an article with ease. Is it really your article and deserving of your byline if a computer wrote it for you? All food for thought… For now, if your content marketing efforts are dragging you down or you simply need an SEO strategy to get your business off the ground, we can help you. Whether it’s local SEO rankings, client acquisition, content marketing, branding or general SEO for your website, we can help. ## Inquire About Our SEO Consulting Services Today. When you’re ready, the first step is either to [speak with us directly](https://crownsvillemedia.com/contact-us/) or we can do [ a complimentary SEO audit on your website](https://crownsvillemedia.com/free-seo-audit-consultation/). Once we have your request, we’ll get back to you to schedule a date to connect by phone or zoom. [ schedule a call today ](/contact-us) ##### Crownsville Media - A Maryland SEO Company! ![Orange outline light bulb icon on white background representing a bright idea](https://crownsvillemedia.com/wp-content/uploads/2026/05/CMG_Lightbulb_Icons-05.png) ## Let’s Talk About Your Goals If you’re ready to grow your practice, get consistent leads, and stop wasting time with vague marketing tactics, let’s talk. --- ### [2026 Case Study](https://crownsvillemedia.com/case-study-laura-bonarrigo) **Published:** May 14, 2026 **Author:** Melanie Gorman **Content:** Case Study # Scaling Organic Visibility & Conversions for Laura Bonarrigo ##### Client Name: Laura Bonarrigo [ Visit Website ](https://laurabonarrigo.com/) ![Intro hero meet laura bonarrigo over a portrait of laura bonarrigo a life coach and writer on a dark background with a translucent card](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-1.jpg) Overview Laura Bonarrigo partnered with Crownsville Media to increase organic visibility, drive qualified traffic, and establish a stronger presence in search results. Starting with minimal organic traction and an outdated website, the goal was to build a scalable SEO foundation while improving the site’s ability to convert visitors into clients. ### Website Redesign & Conversion Optimization Before SEO growth could take hold, the website required a complete overhaul. The original site featured a minimal, dated design with limited structure, weak messaging, and few clear conversion pathways. The [redesigned website](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) introduced a modern, content-rich layout aligned with Laura’s brand and services. Clear service segmentation, improved visual hierarchy, and strategically placed calls-to-action created a significantly stronger user experience. This transformation not only elevated brand credibility but also laid the groundwork for converting increased search traffic into qualified leads. **Key Improvements:** - Modern, professional design aligned with personal brand - Clear service breakdowns (breakup coaching, coaching for men/women, actors, etc.) - Stronger messaging and content depth across key pages - Strategic CTAs implemented throughout the site - Enhanced trust signals, credentials, and media features **Highlight:*Transformed a dated, low-conversion website into a modern, SEO-optimized platform built for growth and lead generation.* ![Line chart of website traffic over time july 2025may 2026 organic paid and branded traffic shown as separate lines with a rising trend notes panel present](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-2.png) ### Organic Traffic & Keyword Growth With a strong foundation in place, the SEO campaign drove rapid growth in organic visibility. Over a 12-month period, traffic increased from virtually zero to nearly 1,000 monthly visits, with the most significant acceleration occurring in early 2026. This growth was fueled by a dramatic expansion in keyword rankings, including more than 750 keywords reaching top 3 positions. Visibility increased across all ranking tiers, indicating broad search coverage and strong positioning for both high- and mid-intent queries. **Key Results:** - ~950+ monthly organic visits within 12 months - 750+ keywords ranking in the top 3 positions - Significant growth across all keyword ranking tiers - Strong upward momentum beginning in Q1 2026 **Highlight:***Grew organic traffic from 0 to 950+ monthly visits in under 12 months, with 750+ top 3 keyword rankings.* ![Line chart of performance metrics over 12 months two lines for clicks and impressions rising toward apr 2026](https://crownsvillemedia.com/wp-content/uploads/2026/05/Page-3-1.png) ### Performance & Visibility Growth As rankings improved, overall search performance scaled rapidly. Over the 12-month period, the site generated more than 1.03 million impressions and 16,500 organic clicks, while maintaining an average position of 7.6—solidly within first-page visibility. Performance remained steady early on, followed by consistent upward momentum and a sharp increase in both impressions and clicks from January through April 2026. At peak performance, the site reached over 200 daily clicks and approximately 15,000 daily impressions. **Key Results:** - 1.03M total impressions - 16.5K total clicks - Average CTR: 1.6% - Average position: 7.6 - Peak daily performance: ~200+ clicks and ~15K impressions **Highlight: *Generated 1.03M impressions and 16.5K clicks in 12 months, achieving consistent first-page visibility (avg. position 7.6).* #### **Key Takeaways** - Built a high-performing SEO foundation from a near-zero baseline - Transformed website UX to support both traffic and conversions - Achieved scalable keyword growth across competitive positions - Consistently ranked on page one for a large volume of search terms - Converted increased visibility into measurable traffic and engagement - Demonstrated compounding SEO growth, with strongest gains in later months This campaign demonstrates the combined impact of strategic SEO and conversion-focused web design. By first rebuilding the website to support user engagement and then executing a targeted SEO strategy, Laura Bonarrigo’s online presence evolved into a high-performing acquisition channel. Within one year, the site grew from minimal visibility to generating consistent traffic, ranking competitively across hundreds of keywords, and attracting qualified visitors at scale. The results highlight not just growth, but sustainable momentum built on a strong digital foundation. [If you would like to explore working with our team, please reach out for a complementary consultation.](/contact-us) --- ### [Contact Us](https://crownsvillemedia.com/contact-us) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # Contact Us ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ### Crownsville Media ##### Crownsville, MD 21032 ##### [ 410-923-6905 ](tel:4109236905) ##### [ hello@crownsvillemedia.com ](mailto:hello@crownsvillemedia.com) ##### [Let us know how we can help you grow your business and reach your online goals. Connect with our team today](https://crownsvillemedia.com/free-seo-consultation/) ## As A Maryland SEO Company, Our Roots Are Local! Thank You For Reaching Out. Your Name Your Website Your Email Your Message Submit ## Google Reviews & Feedback from Our Clients Crownsville Media #### Crownsville, MD 21032 #### [ 410-923-6905 ](tel:410-923-6905) #### [ hello@crownsvillemedia.com ](mailto:hello@crownsvillemedia.com) ### [Get Your Free SEO Audit Today.](https://crownsvillemedia.com/free-seo-consultation/) [ Let's Connect ](https://www.linkedin.com/in/melaniegorman/) # As A Maryland SEO Company, Our Roots Are Local! Thank You For Reaching Out. Your Name Your Website Your Email Your Message Submit **Note:** All fields are required --- ### [Local Business SEO](https://crownsvillemedia.com/local-seo) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # Local Business SEO ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Local SEO Local business SEO is required for websites that serve brick and mortar customers. Even if you are part time remote and part time in office, if you intend to see clients face to face, local SEO is part of the best-practices formula for your business. Like our standard SEO consulting, local SEO begins with an audit of your website. We’ll discover through that process what is and what isn’t working and how well you’re ranking for address or location specific search phrases. [ schedule a call today ](/contact-us) ![Two people work at their laptop trying to figure out their local seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_1944023154-1024x683.jpeg) ## What’s different from national SEO is that local business SEO works on aligning your NAP (name, address and phone number) so your business shows on Google Maps. [ Book Your Free Strategy Call Today ](/contact-us) Google Maps and other directories like Yelp, the Yellow Pages and Map Quest use your exact location to help local customers find you. But many people don’t know all the details of your business. That’s where local SEO is helpful. When your location is managed properly, customers can also search using any/all of the phrases below and ALSO find your business. ![Travelers finding the right way with mobile phones and google maps](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_223148555-scaled.jpeg) - “near me” - Specific business address - City & state - Zip code - Phone number Many of these items are part of standard SEO practices, but when we work on a local business that is geographically targeted to a certain area, we also leverage tools like Google My Business and directories like the Yellow Pages to help improve the profile of your location-based services. ![Google logo](https://crownsvillemedia.com/wp-content/uploads/2022/02/GOOGLE.jpg) ## Google My Business When we conduct an SEO audit for a local business, we want to take a look at how Google knows your business. Do you have a GMB profile? Does it match your word choices, location, website and social media so it’s easy for the search engines to know that the business at “123 Maple Ave” is the same one listed on your website? Connecting these important dots (and others) is part of making local SEO work. When we work on your SEO, we will make sure that what you share anywhere online matches 100% of the time. We also look at who is linking into your site, the quality of those inbound links, and where future local links can be found. By tying all of your local marketing together, we create a clear picture for Google that your business is the one searches are looking for when they type in your address, city and state, zip code or other keywords that align with your services + location. [ schedule a call ](/contact-us) ## Local SEO in Annapolis, Baltimore & Across Maryland As a Maryland based company, we offer local SEO in [Annapolis](https://crownsvillemedia.com/annapolis-seo) and [Baltimore](https://crownsvillemedia.com/baltimore-seo). We also serve communities across the U.S. and across the globe. If you want to be discovered by clients looking for “near me” variables, this is the kind of SEO you need. ![As a maryland seo company our roots are local](https://crownsvillemedia.com/wp-content/uploads/2024/01/contact-us.webp) ![Baltimore seo consulting content creation services](https://crownsvillemedia.com/wp-content/uploads/2024/01/Baltimore-SEO.webp) ## Getting Started with Crownsville Media​ When you’re ready, the first step is either to speak with us directly or we can do [a complimentary SEO audit on your website.](https://crownsvillemedia.com/free-seo-audit-consultation) Once we have your request, we’ll get back to you to schedule a date to connect by phone or zoom. If you’re ready for this kind of partnership, we would love to talk. Email <hello@crownsvillemedia.com> to share more of your story with us or complete our free SEO audit form to get started today. ![Minimalist blue line drawing of a light bulb representing an idea](https://crownsvillemedia.com/wp-content/uploads/2026/05/CMG_Lightbulb_Icons-01.png) --- ### [SEO for Therapists](https://crownsvillemedia.com/seo-for-therapists) **Published:** June 17, 2025 **Author:** Melanie Gorman **Content:** # SEO for Therapists ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ## Custom Digital Marketing Services to Grow Your Private Therapy Practice You became a therapist to help people, not to figure out Google. That’s our job. We’ve helped therapy practices move off insurance panels, fill group caseloads, and show up where ideal clients are searching. And because our founder is a trained therapist, we do it without ever compromising your clinical voice or ethics. [ Inquire Today ](/contact-us) ![Smiling woman talking to therapist](https://crownsvillemedia.com/wp-content/uploads/2026/04/happy-woman.jpg) ![Licensed therapist talking to a client virtually on a landing page from crownsville media on the value of google ads](https://crownsvillemedia.com/wp-content/uploads/2025/07/shutterstock_2193674153.jpg) ## We can help. We specialize in helping therapists in all stages of private practice develop the online presence needed to grow their practice. Therapy SEO is how therapists, counselors, and mental health professionals improve their visibility in search results-both traditional and AI-powered. Our marketing services for therapists are designed to attract the right clients to your website. Whether those clients are looking for your specific expertise and your location, whether they’re searching on Google, ChatGPT, Perplexity, or Google’s AI Overviews. A strong SEO strategy for your therapy practice builds trust with both search engines and prospective clients. We help make your content easy to understand, clearly organized, and aligned with how people search for mental health support today. **And here’s the thing:** SEO doesn’t need to feel overwhelming. You just need the right partner-someone who speaks your language, understands the ethical nuance of our field, and knows how to make your website work for you. As a trained therapist myself, I bring a unique advantage to your marketing. When your practice grows, your impact grows. Together, we help more people get the care they need. [ Get started today ](/contact-us) ## We’ve supported therapists across a wide range of modalities and expertise, including: - Couples therapy (Gottman, PACT, Imago...) - ADHD and neurodivergence for kids, adults, and couples - Trauma therapy (EMDR, trauma intensives, qEEG, neurofeedback...) - CBT, DBT and OCD treatment models (individual and groups) - Generalist practices focused on anxiety and depression - Chronic illness, caregiver support and healing practitioners ![Happy business woman enjoy remote working from home seo for therapists](https://crownsvillemedia.com/wp-content/uploads/2025/06/Happy-Business-woman-Enjoy-Remote-Working.webp) - Non-profit/fundraising 501c3 foundations - Breathwork, meditation and body-based somatic therapy - Sex and intimacy therapy (US & international) - Intensive therapy business models (2–4 day retreats) - Personal development and seminar-based practices ## Therapy SEO includes unique challenges like, "not asking for client reviews." So we work around these issues together. No matter your approach, we help your expertise rise to the top of Google-ethically and authentically. And because we know the therapy world inside and out, our SEO plans feel like a seamless extension of your clinical brand-not generic marketing fluff. ![Two therapists talking](https://crownsvillemedia.com/wp-content/uploads/2026/05/shutterstock_2693531031.jpg) ![Pixel art of three interconnected white hearts forming a chain on a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER.webp) ```
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David Helfand profile picture
David Helfand
3 April 2026
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I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!
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Marissa Gray profile picture
Marissa Gray
20 February 2026
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I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.
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Ibrahim Shah profile picture
Ibrahim Shah
21 January 2026
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Crownsville Media delivered an outstanding experience with their web development and SEO services. Their team is highly professional, detail-oriented, and genuinely invested in achieving real results. From website structure and performance to on-page SEO and overall optimization, everything was handled with a clear strategy and strong technical execution. Communication was smooth throughout the process, timelines were respected, and they were always proactive with recommendations that added value. It’s refreshing to work with a team that truly understands both design and search visibility, and knows how to align them with business goals. I would highly recommend Crownsville Media to any company looking for reliable, high-quality web development and SEO services.
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JB profile picture
JB
10 November 2025
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Melanie and her team go beyond the expected in setting up a website. They pay attention to clients' needs to understand what is needed to get the site recognized via best practices and SEO. But they also pay attention to the client themself to feel understood. In my case, it meant understanding what my next step was before I was comfortable voicing it. Then they helped me put that out in a way I not only felt at ease with, but loved. And just when I felt sad to see the process end because I thought it meant the end of the support, more ongoing support was offered. I highly recommend Melanie and the team she's gathered.
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Orna Walters
7 November 2025
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Melanie Gorman of Crownsville Media is a treasure trove of golden nuggets for your business. She's a wizard at building websites. Melanie is detail oriented, stays up on trends that are constantly changing, and will show you how to maximize your efforts online for your business to truly shine.
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Matthew Walters
6 November 2025
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I can’t recommend Melanie at Crownsville Media enough for your website and SEO needs. She’s on top of all the trends with AI and how to leverage Google to make it work for your business. The consistent traffic we get every day to our website is the best proof that her systems work and will work for you.
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Meredith Avery
5 November 2025
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Learning from Melanie has been so enlightening. She truly has unprecedented knowledge and expertise to share and is lovely and outstanding to work with as she does so! I highly recommend her and her services in marketing. She has a passion and is not one to pass up!
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Naureen Dharani
15 October 2025
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I had a website that I built on my own when my business was new and I didn't have the funds for something more extravagant. 5 years later, a friend referred me to Crownsville Media to redo and transfer my site onto another platform. It was supposed to be a few months, which turned into the better part of a year. Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. I started out working with multiple people from her team to build out a blog and it was going well for a while until someone from her team did not align with the direction for the blog piece of my site and I did not know how to speak up about it. While awkward at first, Melanie was nothing short of understanding, supportive, and honestly, a dream to work with. Since then, I worked mostly with Melanie and some of her developers. The process was collaborative and she made sure that it was my vision that came alive on the website, no one else's. So grateful for her patience with me and my delays with deadlines. Her eye for detail, organization, and design were so pivotal to the framework of my website. I am so pleased with how it turned out and I regularly get compliments on it. This experience taught me a lot about myself and pushed me to be more vocal in areas I shied away from in the past. Sometimes the lessons of life come in the most unexpected experiences. I look forward to working with her again in a future project.
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Judy Wamiti
29 September 2025
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Highly recommend! Building a website that told the fully story of my business felt so overwhelming (I am much better with numbers than with words). Melanie and her Crownsville Media team took the time to understand me and my services, pulled everything together seamlessly, and created something that feels true to my business. I look forward to continuing to work with them.
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April Pereyra
6 August 2025
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As I go through my site, I am just in awe. My brain would have exploded if I had had to figure all this out on my own AND have it look as fabulous as it does. Have I told you how grateful I am? I am so very grateful.
``` ``` ``` ![Abstract black and white image with a diagonal white stripe across a dark background](https://crownsvillemedia.com/wp-content/uploads/2026/04/CORNER-IMG-1.webp) ## SEO Services For Therapy Practices & Mental Health Businesses ### Local SEO for Therapists Here’s where it gets specific: if your practice relies on local referrals and in-person clients, local SEO is essential. Showing up in Google Maps, getting listed in the right directories, and creating city-specific content can completely change how many people find you. #### We help you - Optimize your [Google Business Profile](https://g.co/kgs/gpJMyyW "Optimize your Google Business Profile") - Target keywords with location intent ("therapist in Annapolis") - Create locally-relevant content - Update your website for relevant searches, Google Ad traffic and converting local leads into paid clients - Get backlinks from regional organizations - Dominate in cities like Crownsville, Annapolis, Severna Park, and D.C. - This helps connect you with people who are actively searching for the kind of support you offer. Learn more about [local SEO in Annapolis](https://crownsvillemedia.com/annapolis-seo) or [local SEO in Baltimore services](https://crownsvillemedia.com/baltimore-seo) today. ![](https://crownsvillemedia.com/wp-content/uploads/2026/05/paid-advertising.webp) ![Hand holding a smartphone showing google account sign in options choose an account add account with a laptop and charts in the background](https://crownsvillemedia.com/wp-content/uploads/2026/05/google-ads-1.webp) ## SEO & AI Visibility Services for Therapists Our services aren’t one-size-fits-all. We build a custom SEO and AI visibility plan based on your goals, location, and practice size. Every plan includes - In-depth keyword research - On-page optimization (headlines, metadata, content) - Technical SEO audits - Blogging and content strategy - High-authority link building - Google Analytics + Search Console reporting Our approach is thoughtful, ethical, and aligned with how therapists communicate. ![Teenage girl sits in chair listens to therapist](https://crownsvillemedia.com/wp-content/uploads/2025/06/Teenage-Girl-Sits-In-Chair-Listens-To-Therapist.webp) ### Choosing the Right SEO Keywords This is where most generic agencies fall short: they don’t understand therapy language. We do. Instead of stuffing your site with “depression” and “anxiety,” we help you - Combine specialty + location ("CBT therapist in Maryland") - Highlight modality + client type ("child ADHD therapy") - Target commercial-intent terms ("therapy SEO services") This approach helps ensure your content meets real-world client needs and search intent. [ schedule a call today ](/contact-us) ![Couple sit on chairs discuss relationship problems with psychologist](https://crownsvillemedia.com/wp-content/uploads/2025/06/Couple-Sit-On-Chairs.webp) ## Website Design for Therapists Your website is often the first impression a potential client has of you and your practice. For therapists, that first impression carries extra weight. Visitors who are searching for mental health support are often in a vulnerable moment, and your website needs to signal safety, expertise, and warmth before they ever reach out. We build therapy websites that do exactly that, and we understand the unique considerations that generic web designers don’t. You can’t ask clients for Google reviews. Confidentiality shapes what you can say about your work. And, your intake process needs to feel frictionless but also private. These finer details aren’t afterthoughts for us, they inform how we approach every project. ![Woman typing on her computer](https://crownsvillemedia.com/wp-content/uploads/2026/05/shutterstock_2572698941.jpg) ### What your therapy website needs to include: A well-built therapy website does more than look professional. It needs to work strategically to convert visitors into inquiries. Every site we build for therapists includes: - A clear, specific homepage that communicates who you help and how - Individual services and specialty pages for the various modality and client area you serve - A therapist bio that builds trust and speaks directly to your ideal client - whether you're in a solo practice or a group practice - A simple, low-friction contact or consultation request process - Mobile responsiveness and fast page speeds, both of which affect your Google ranking - SEO built in from the start, not added as an afterthought ### How fast can you build a new website? Our standard process runs 10 to 12 weeks from kickoff. For practices that need to move quickly, we offer a rapid development process that delivers in 30 days or less from the time copy is complete. We do all of the design work, handle the technical setup, and walk you through every step. Most clients tell us it was far easier than they expected and a great lead in to the marketing required to attract new clients. [ Talk To Us About Your Website ](/contact-us) ## Meet Your SEO, Marketing & Website DevelopmentTeam I’m [Melanie Gorman, founder of Crownsville Media](https://www.linkedin.com/in/melaniegorman/ "Melanie Gorman is the founder of Crownsville Media"). And this, is my amazing team that brings all of our SEO, website and content projects to life. I’m also a professionally trained therapist so your world, is one that I deeply understand. For more than a two decades, I’ve helped therapists just like you: - Leave an insurance-based pay model and move to a cash-based, private pay model - Build thriving solo and group practices - Launch their brands, podcasts, and books - Expand their reach with ethical, confident marketing ![Crownsville media team may 2025](https://crownsvillemedia.com/wp-content/uploads/2025/05/CM-team-May-2025-3-1024x576.jpg) You don’t need to translate therapy-speak to us, we already get it. And that means less friction, better alignment, and stronger results for you and your team. ### Let’s Build the Practice You Deserve If you’ve read this far, you already know your online presence matters. The only question now is: are you ready to show up when people are searching for you? [ Let’s make that happen. ](/contact-us) ## Your Complete Therapy Practice Marketing Guide Not sure where to start — or what to tackle next? These resources are written specifically for therapists in private practice. Just getting started online - [Choosing the best mental health business name](https://crownsvillemedia.com/mental-health-business-names) - [How to write a therapist bio that converts](https://crownsvillemedia.com/how-to-write-a-well-crafted-therapist-bio-that-converts) - [How to write an author bio for directories](https://crownsvillemedia.com/how-to-write-an-author-bio) - [What to know before writing your website copy](https://crownsvillemedia.com/what-are-copywriting-services-what-small-business-owners-should-know-before-writing-a-website) Building your visibility - [22 proven marketing strategies for therapists](https://crownsvillemedia.com/marketing-for-therapists-21-marketing-strategies-to-grow-your-private-therapy-practice) - [Why SEO is essential for therapists](https://crownsvillemedia.com/why-seo-is-essential-for-therapists) - [Worried Psychology Today isn't enough to fill your caseload?](https://crownsvillemedia.com/tired-of-relying-solely-on-psychology-today) - [Are online therapist directories worth it?](https://crownsvillemedia.com/are-online-therapist-directories-worth-it) - [How brand analysis can help grow your practice](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) Your website decisions - [Is it time to redesign your website?](https://crownsvillemedia.com/is-it-time-to-redesign-your-website) - [10 quiet signs your website is costing you clients](https://crownsvillemedia.com/is-your-website-holding-you-back-10-quiet-signs-its-costing-you-clients) - [Your outdated website is sending the wrong message](https://crownsvillemedia.com/your-outdated-website-is-sending-the-wrong-message) - [5 critical features every therapy website needs](https://crownsvillemedia.com/5-critical-features-every-small-business-website-needs) - [The best HIPAA compliant email for therapists](https://crownsvillemedia.com/the-best-hipaa-compliant-email-for-therapists) [ Schedule your free consultation and we’ll take it from there ](/contact-us) ## Therapist SEO: Frequently Asked Questions (FAQs) Why should a therapist invest in SEO services? Because your clients are searching for you online. A strong SEO strategy ensures you’re visible when potential clients are actively looking for support. SEO builds trust, boosts traffic, and can help you move from insurance panels to a thriving private-pay model. What is therapy SEO? Therapy [SEO](https://crownsvillemedia.com/seo-for-therapists-online-practice) is the process of optimizing your website and online presence so your psychotherapy practice appears in search results when people are looking for help. It includes content, keywords, technical improvements, and local signals. How does SEO help with visibility in AI tools like ChatGPT and Google AI Overviews? Search engines aren’t the only way people find information anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews use your website’s clarity, expertise, and structure to determine whether it should be cited or recommended. Our SEO approach focuses on making your content AI-discoverable by writing clearly, organizing information intuitively, and answering real-world questions your ideal clients are already asking. How does local SEO help private practice therapists? Local SEO helps your practice appear in Google Maps, “near me” searches, and city-based queries. This is essential for attracting clients in your area. With a well-optimized Google Business Profile and locally targeted content, you can significantly increase traffic from people nearby who are actively searching for a therapist. What are the best SEO keywords for mental health professionals? The best SEO keywords for therapists include a mix of condition-specific, location-based, and service-related phrases. Examples include “anxiety therapist near me,” “online couples counseling,” “ADHD therapy in (city),” and “CBT for teens.” We tailor your keyword strategy based on your specialties, niche, and goals. How long does SEO take for therapists? Most therapists begin to see results between 4-6 months. Long-term gains typically take 12-18 months depending on your location, niche, and competition. What’s the difference between therapy SEO and general SEO? Therapy SEO focuses on the language and search behaviors of people seeking mental health services. It’s more nuanced and requires ethical messaging, emotional safety, and industry-specific knowledge. SEO for psychologists is the same, just often nuanced even deeper to connect potential clients with the areas of expertise and training a psychotherapist has. There is so much content out there, do I really need a blog as a therapist? So this is tricky because if the content supporting someone finding your practice is not on your website, AI and Google itself won’t credit you with offering that information when a potential client asks questions. So, it’s not required if you want to run [Google Ads](https://crownsvillemedia.com/google-ads), but, without it, life gets tricky. Without it, you will need to consider other traffic sources that will bring people to your website like advertising and networking to drive enough business your way to create a thriving practice. Can you help me switch from insurance to private pay? Yes. The business strategies that help you move away from insurance are ones we are very familiar with and can help you plan for. We use SEO to position your practice as a premium, specialized service and help you attract the kinds of clients willing to invest in private pay therapy. What locations do you serve? Our past clients include therapists across the U.S., Canada and Europe. With our home-base being in Crownsville,m Maryland, many of our clients are located in Maryland, Washington D.C., and the East Coast. Does having a Google Business Profile help with SEO? Absolutely. A Google Business Profile boosts your local SEO by helping your practice appear in map results, local searches, and in Google’s “local pack” listings. It’s a powerful and free tool that can significantly increase your visibility in your community. If you’re a virtual therapist, we can discuss how you can obtain the local listing you need in ethical ways while also protecting your privacy. Does your SEO approach meet Google’s E-E-A-T guidelines? Yes. As a therapist-led team, we build Expertise, Experience, Authoritativeness, and Trust into every page. Our SEO strategies highlight your credentials, testimonials, professional memberships, and the therapeutic experience you offer. Is SEO considered part of YMYL content? Yes. As a therapist-led team, we build Expertise, Experience, Authoritativeness, and Trust into every page. Our SEO strategies highlight your credentials, testimonials, professional memberships, and the therapeutic experience you offer. Can I get found on AI tools like ChatGPT if I'm just starting out? Yes, but it takes a deliberate approach. AI tools pull from websites that demonstrate clear expertise, answer specific questions directly, and are well-organized and easy to read. A newer practice can compete here even without years of SEO history, because AI recommendations are based on content quality and relevance rather than domain age alone. The key is making sure your website speaks clearly to who you help, what you specialize in, and where you’re located, and that your content answers the exact questions your ideal clients are typing into AI search tools. This is something we build into every website and content strategy we develop. Do you help therapists who want to attract out-of-state or telehealth clients? Yes. Telehealth has expanded where therapists can practice, but it also expanded the competition for online visibility. We help virtual and multi-state practices build content strategies that speak to clients across multiple locations, target the right licensure-specific keywords, and show up in AI and search results beyond a single city or region. We’ve worked with therapists serving clients across the U.S., Canada, and internationally, and we understand how to structure your online presence to reflect the reach of your practice. How much does a new website cost? This is the question everyone wants an answer to! The truth is that there is a range of prices and it depends on the specific site requirements. Most sites start around $3500 and go up depending on the site’s goals for lead generation, functionality (do you have a store, course, online assessments etc.). Our 2025 costs for websites ranged from $3500-$17K (it was a VERY big and very special website). To get your pricing, we meet to discuss your needs and then we send you a bid. Everyone is different, but this gives you a range. ## Maryland Communities Served Include: - Annapolis - Severna Park - Crownsville - Edgewater - Gambrills - Crofton - Davidsonville - Easton - Cape St. Claire - Stevensville - Shady Side - Baltimore - Bowie - Laurel - College Park - Rockville - Poolesville - Frederick - Darnestown - Potomac - Bethesda - Chevy Chase ## Let’s Talk About Your Goals If you’re ready to grow your practice, get consistent leads, and stop wasting time with vague marketing tactics, let’s talk. --- ### [SEO Resources & Articles](https://crownsvillemedia.com/seo-resources-articles) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # SEO Tips & Articles # SEO Tips & Articles [ Inquire Today ](/contact-us) ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) ##### Article Categories - [Marketing Advice for Therapists](https://crownsvillemedia.com/category/seo-marketing-for-therapists) - [SEO Fundamentals](https://crownsvillemedia.com/category/seo-basics) - [Website Development](https://crownsvillemedia.com/category/web-development) - [Content Marketing Strategies](https://crownsvillemedia.com/category/content-marketing) - [Local SEO](https://crownsvillemedia.com/category/local-seo) - [AI & GEO](https://crownsvillemedia.com/category/ai-geo) - [Google Ads & PPC](https://crownsvillemedia.com/category/google-ads-ppc) - [Social Media Marketing](https://crownsvillemedia.com/category/social-media-marketing) - [Marketing Advice for Therapists](https://crownsvillemedia.com/category/seo-marketing-for-therapists) - [SEO Fundamentals](https://crownsvillemedia.com/category/seo-basics) - [Website Development](https://crownsvillemedia.com/category/web-development) - [Content Marketing Strategies](https://crownsvillemedia.com/category/content-marketing) - [Local SEO](https://crownsvillemedia.com/category/local-seo) - [AI & GEO](https://crownsvillemedia.com/category/ai-geo) - [Google Ads & PPC](https://crownsvillemedia.com/category/google-ads-ppc) - [Social Media Marketing](https://crownsvillemedia.com/category/social-media-marketing) [![Woman looking at her watch in an article on how long does seo take by crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/10/how-long-does-SEO-take.jpg)](https://crownsvillemedia.com/how-long-does-seo-take)SEO Fundamentals ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ How Long Does SEO Really Take? ](https://crownsvillemedia.com/how-long-does-seo-take) SEO is different for every industry, and the answer depends heavily on the place you’re [ Read More » ](https://crownsvillemedia.com/how-long-does-seo-take) October 2, 2026 No Comments [![Woman on her phone worried about seo guarantees and red flags](https://crownsvillemedia.com/wp-content/uploads/2026/09/SEO-guarantee-red-flags.jpg)](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag)SEO Fundamentals ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Why SEO Guarantees Are A Red Flag ](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) For this post, I want to talk with you like a friend. And as my [ Read More » ](https://crownsvillemedia.com/why-seo-guarantees-are-a-red-flag) September 29, 2026 No Comments [![Woman at her computer in an article on brand analysis for therapy practices](https://crownsvillemedia.com/wp-content/uploads/2023/09/woman-at-her-computer.webp)](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice)Marketing Advice for Therapists ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ How Brand Analysis Can Help Grow Your Therapy Practice ](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) Brand analysis helps you understand how potential clients currently perceive your therapy practice, what differentiates [ Read More » ](https://crownsvillemedia.com/how-brand-analysis-can-help-grow-your-therapy-practice) September 23, 2026 No Comments [![Man at his computer in a post on crownsville media on an ai visibility podcast](https://crownsvillemedia.com/wp-content/uploads/2026/09/AI-visibility-podcast.jpg)](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business)AI & GEO ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ What’s Required For ChatGPT/Claude/Gemini To Recommend Your Business? ](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) What Small Business Owners Need to Know About AI Visibility Right Now Your next client [ Read More » ](https://crownsvillemedia.com/whats-required-for-chatgpt-claude-gemini-to-recommend-your-business) September 16, 2026 No Comments [![Woman working on her computer in an article by crownsville media on citing sources in your articles for better ai visibility](https://crownsvillemedia.com/wp-content/uploads/2025/08/citing-sources.jpg)](https://crownsvillemedia.com/citing-sources-seo-ai-discovery)AI & GEO ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Citing Sources for SEO & AI Discovery: Why It Matters (and How to Do It in 2026) ](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) If you are a small business owner hoping to get your website, articles, or courses [ Read More » ](https://crownsvillemedia.com/citing-sources-seo-ai-discovery) August 28, 2026 No Comments [![Woman on her computer in an article by crownsville media on therapist marketing strategies](https://crownsvillemedia.com/wp-content/uploads/2026/08/therapist-marketing.jpg)](https://crownsvillemedia.com/therapist-marketing-current-clients)Marketing Advice for Therapists ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Your Therapy Clients Are Telling You What To Put On Your Website ](https://crownsvillemedia.com/therapist-marketing-current-clients) Your current therapy clients are one of the best sources of information about what belongs [ Read More » ](https://crownsvillemedia.com/therapist-marketing-current-clients) August 27, 2026 No Comments [![Woman leaving a google review in an article about how therapists can obtain anonymous google reviews from clients](https://crownsvillemedia.com/wp-content/uploads/2025/12/google-reviews-1.jpg)](https://crownsvillemedia.com/anonymous-google-reviews-for-therapy-practices)Local SEO ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Therapy Practices & Anonymous Google Reviews: What You Need To Know ](https://crownsvillemedia.com/anonymous-google-reviews-for-therapy-practices) With online reviews being heralded as “Your Most Valuable SEO Asset” how can therapists participate [ Read More » ](https://crownsvillemedia.com/anonymous-google-reviews-for-therapy-practices) August 27, 2026 No Comments [![Two therapists working in an article on google adword mistakes to fix in 2026 by crownsville media](https://crownsvillemedia.com/wp-content/uploads/2025/09/Google-adwords.jpg)](https://crownsvillemedia.com/14-google-ad-mistakes-to-avoid-in-2025)Google Ads & PPC ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ 14 Common Google Ads Mistakes To Avoid In 2026 ](https://crownsvillemedia.com/14-google-ad-mistakes-to-avoid-in-2025) Google Ads mistakes can burn through a therapy practice’s advertising budget surprisingly quickly, especially when [ Read More » ](https://crownsvillemedia.com/14-google-ad-mistakes-to-avoid-in-2025) August 24, 2026 No Comments [![Two people work at their laptop trying to figure out their local seo](https://crownsvillemedia.com/wp-content/uploads/2026/06/AdobeStock_1944023154.jpeg)](https://crownsvillemedia.com/website-design-for-therapists)Website Development ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Website Design For Therapists: What Actually Helps A Practice Get Clients? ](https://crownsvillemedia.com/website-design-for-therapists) Website design for therapists has to do more than just look professional. A beautiful website [ Read More » ](https://crownsvillemedia.com/website-design-for-therapists) July 24, 2026 No Comments [![Hearts in a row that say local love in an article on nap consistency for local seo in an article on crownsvillemedia com](https://crownsvillemedia.com/wp-content/uploads/2022/08/love-local.webp)](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy)Local SEO ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Why Is NAP Consistency So Important For Your Local SEO Strategy? ](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) Why is NAP consistency is one of the most important foundations of a successful local [ Read More » ](https://crownsvillemedia.com/why-is-nap-consistency-so-important-for-your-local-seo-strategy) July 20, 2026 No Comments [![Woman looking out the window in an article by melanie gorman on common sense seo](https://crownsvillemedia.com/wp-content/uploads/2026/07/common-sense-scaled.jpg)](https://crownsvillemedia.com/common-sense-seo)SEO Fundamentals ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ Common Sense SEO: What Actually Works When Everyone Is Chasing AI, Algorithms & Hacks ](https://crownsvillemedia.com/common-sense-seo) As a long time SEO professional, my signature model involves something that we seem to [ Read More » ](https://crownsvillemedia.com/common-sense-seo) July 2, 2026 No Comments [![Woman thinking about her website and deciding what to keep in her redesign](https://crownsvillemedia.com/wp-content/uploads/2026/06/woman-thinking.jpg)](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign)Website Development ![Melanie Gorman](https://secure.gravatar.com/avatar/c64423d4d97de887642bdf45546e996ad18c3024cba328747e524a916fe3dc65?s=128&r=g) #### [ What Should I Keep From My Old Website In The Redesign? ](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) This is another great question we get a lot from new clients. And the answer [ Read More » ](https://crownsvillemedia.com/what-should-i-keep-from-my-old-website-in-the-redesign) June 30, 2026 No Comments « PreviousPage1[Page2](https://crownsvillemedia.com/seo-resources-articles/2?doing_wp_cron=1791987106.6572520732879638671875)[Page3](https://crownsvillemedia.com/seo-resources-articles/3?doing_wp_cron=1791987106.6572520732879638671875)…[Page5](https://crownsvillemedia.com/seo-resources-articles/5?doing_wp_cron=1791987106.6572520732879638671875)[Next »](https://crownsvillemedia.com/seo-resources-articles/2) --- ### [Website Development](https://crownsvillemedia.com/website-development) **Published:** May 7, 2026 **Author:** Melanie Gorman **Content:** ![Desktop monitor displaying a pencil tool drawing on the screen indicating edit or design](https://crownsvillemedia.com/wp-content/uploads/2026/05/web-design.png) # Website Development Services [ Inquire Today ](/contact-us) - WEBSITE DEVELOPMENT ## Website Development Services Your website is the heart of your online marketing. That means it must be done correctly so it’s fast in the eyes of Google, user friendly for your customers and includes all of the details your potential clients need to say “yes” to you and your services. That is a lot to accomplish. The strategies we use to create new websites for clients accomplish all of these tasks and more. [ Let's talk About Your New website ](/contact-us) ![Customer support agent wearing a headset and smiling at her desk in an office setting](https://crownsvillemedia.com/wp-content/uploads/2026/05/Customer-support-agent.webp) ## What Does A Well-Designed Website Need? ![Smiling man in a burgundy blazer sits at a desk with an open laptop in a modern office](https://crownsvillemedia.com/wp-content/uploads/2026/05/Smiling-man-in-a-burgundy-blazer-sits.webp) Websites run from incredibly simple to incredibly complex. Every project is different. Your site may only need a few pages to tell clients about your services and how to contact you. Or, you may have an elaborate site where you sell services and need detailed analytics and reports. All website projects begin with the basics: great architecture, smart layout, intelligent navigation, great content and a well organized user experience. From there, we can create a website that is tailor-made to fit your unique point of view and brand. - TWO WEBSITE CREATION SERVICES ## We Offer Two Website Creation Services for Clients ![Older man in a blue shirt and glasses talks on a mobile phone while working at a laptop in a bright office lightened by a window behind him](https://crownsvillemedia.com/wp-content/uploads/2026/05/Older-man-in-a-blue-shirt.webp) ### Build a New Website ![Smiling woman with short dark hair and glasses sits at a wooden desk with a laptop in a cozy home office](https://crownsvillemedia.com/wp-content/uploads/2026/05/Smiling-woman-with-short-dark-hair.webp) ## Update Your Current Website When it comes to your website, it’s important that you don’t let fear of change keep you from a new site. With ongoing technology changes and updates, it’s more important than ever that your online presence reflect who you want your clients to meet when they first engage with your business or your brand. If your website is 5 years or older, it’s time for an upgrade. Need it fast? Ask about our rapid [website development](https://crownsvillemedia.com/website-trends-to-prepare-for-in-2026) process. We deliver in 30 days or less from the the time the copy is completed. [ schedule a call ](/contact-us) - WEBSITE STRATEGY ## Website Reviews From Happy Clients I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well. Marissa Gray, Therapist and Owner Gray Therapy Group ![Marissa Gray, Therapist and Owner Gray Therapy Group](https://crownsvillemedia.com/wp-content/uploads/2026/05/Marissa.jpg) Melanie Gorman is Absolutely Amazing to work with. She helped me grow my private practice in ways I could never imagine. She has answers to all of my questions and greatly improved my SEO, marketing and my website. She is reliable, honest, very hard-working and dependable. I highly recommend her. Lisa Rabinowitz, MAFounder, Counselor for Couples ![Lisa Rabinowitz, MA](https://crownsvillemedia.com/wp-content/uploads/2026/05/Lisa-Rabinowitz-Counselor-for-Couples.jpg) Melanie totally revamped my web site, directed me to a fresher look and ensured that all the technical aspects were in working order. Her eye for design and brand cohesion is great. To top it all off, she is personable, easy to talk to, and answers my questions in non-techy terms. What a relief! Charlotte Klaar, PhDFounder of Klaar College Consulting ![Charlotte Klaar, PhD](https://crownsvillemedia.com/wp-content/uploads/2026/05/Charlotte-Klaar.jpg) Melanie is phenomenal! I came to her thinking that I just needed an SEO consultant, but she was that and so much more. She helped me get my website launched (plug ins + stripe) with SEO and helped me get started writing blog articles with carefully selected topics she researched to get my site noticed utilizing SEO keywords. I can't even imagine working with anyone but Melanie through this process. Make your life easier and your SEO sing by hiring her! Jill Michelle WilliamsFounder of Hollywood Consulting Studio ![Jill Michelle Williams](https://crownsvillemedia.com/wp-content/uploads/2026/05/jill-michelle-williams-1.webp) Melanie Gorman knows more about SEO, newsletters and how to make an impact in Google than anyone I have met. She is a wonderful partner for my work and her services have positively impacted my virtual footprint immeasurably. Unlike other experts who claim to provide help but waste your money and time, Melanie is judicious and invaluable. Every article Melanie has me right to attract SEO traffic works. Caroline Maguire, M.EdBest-selling Author & ADHD Coach ![Caroline Maguire, M.Ed](https://crownsvillemedia.com/wp-content/uploads/2026/05/caroline-maguire.webp) - WEBSITE PORTFOLIO ## Websites Designed by Crownsville Media A few of the [websites developed by Crownsville Media..](https://crownsvillemedia.com/qa-with-melanie-gorman-marketing-seo-budget). - START YOUR WEBSITE PROJECT ## Website Development FAQ 2026 Clients ask us LOTs of questions on the road to updating their website. Here are a few that have been frequently asked by new clients in 2026. Do you build websites from scratch, or only update existing ones? We do both. Normally, our assessment process helps us determine if you need a new website or just a facelift or new/updated pages. Every project is different but we don’t push people to a new website unless there is a good business reason for it. How long does it take to build a new website? Our normal [design and website development](https://crownsvillemedia.com/website-design-that-converts) process takes 10-12 weeks depending on the project. We have published websites in as short as 30 days upon request. What platform do you build websites on? Most of our website builds are on WordPress but we also build on Squarespace and Wix upon request. Do you design the website, or do I need to provide the design direction? We do all of the design work for you (it’s included in the price) but we always take your design direction into account. That can be simple direction from you around colors, fonts, or images you like… and can include more detailed design ideas around the layout or how copy sits on the webpage. The design process is collaborative and we’ll support you however you want to be in this process with us. Some clients want direction for every step. Others, want to tell us directly what they want and we design accordingly. What information do I need to provide to get started on a website project? We will walk you through the entire process as part of our onboarding experience, but we do most of the lifting for you. We will talk with you about the ideal audience for your website (ideal client), how you offer your services, what clients can purchase or buy from you, how payment and scheduling are completed and more. We have a systematic approach to gathering data and information from you so it is fast and easy for you to gather. This part of the process is our zone of excellence and we make it easy on you so we get the right information on your website to covert prospective clients into actual clients efficiently. What does the revision process look like? We have several revision steps that you’re involved with from the beginning. Once we draft the copy, you will review and weigh in with notes/edits. When the site is moved to a development or staging site, you’ll review it with us again for look/feel. And, once it’s live you’ll give us your final notes for the development part of the project. If you retain us for website maintenance, we can make changes for you then as well. Will my website be mobile-friendly and optimized for search engines from the start? Yes, absolutely. The work we do to write the website plants the SEO seeds for both traditional search (Google search) as well as AI visibility. Nothing with SEO is instant, please know that, but the site is optimized from the beginning so the marketing that follows can drive sustainable traffic to your site for years to come. Can you update or redesign my existing website without starting over completely? Yes, absolutely assuming that there are no technical details interfering with making an update. For example, we had a website project this winter that was 100% hand coded from a past developer. That website had to start over because the developer took the code with him… something like that is an outlier, but it happens. Assuming your site is technically sound, updating an existing site is not only doable, but often cost-effective. This is something we explore in our consultation, please bring it up if that is important to you. Will I be able to update my own website after it's built, or do I need to come back to you for changes? That is up to you. We do not believe in holding the site from its owner, nor do we want to prevent you from making edits. It’s your website. 🙂 From my point of view, you should be able to make copy edits, change images or move things around as you want. That said, the technical details of how to manage a website are not as simple as updating a Word doc and you need to know what you’re doing so you don’t make changes that you can’t fix. And, we offer website maintenance to every client after their site is built for a nominal feel so you don’t have to worry. Do you write the copy for the website, or do I provide it? We write the copy for you (I actually charge more if the client wants to write everything themselves… it’s just faster this way!) BUT, we interview you for all of the details so it’s a collaborative process. We do the heavy lifting for the writing and your role is to approve it all before it goes live. Do you handle website hosting and maintenance after the site is launched? We will help you acquire hosting so you are the true owner of your website. This process is different from how many of our colleagues do things… I simply believe that you are the business owner and there is no need for me to take that from you. Hosting is a simple part of the website build and we’ll guide you through the process so it’s easy. We manage all of the configurations (email/HIPPA email, domain connection etc.) but you own the host so you are free to manage your website as you desire in the future. We do offer website maintenance services at an annual rate for a nominal fee. What happens if something breaks on my website after launch? Please tell us and we’ll investigate it what’s needed to fix it. Do you build websites specifically for therapists and mental health practices? We build websites for many different businesses, but have an expertise in the mental health space. The breakdown of our clients is 80/20 mental health to all other services. We’ve built sites for lawyers, mechanics, environmental groups, finance and investment firms, authors, doctors and more. Can you help me with branding — like my logo, colors, and overall look — as part of the website project? Yes, branding and logos are a part of every website discussion. Some sites need a more formal logo and overall design kit and Jessie on our team is our go-to for that. The Crownsville Media logo was recently updated with her support and we LOVE the maturity she brought to the look and feel. If you want this extra touch, let’s discuss it so we can include it in the bid. Is SEO built into the website from the beginning, or is that a separate service? SEO is built into every website development project from the beginning. Ongoing SEO is something we can discuss after your website launches so you have a good understanding of what’s needed in your marketing for ongoing growth in Google and AI engines. Do you work with e-commerce sites? Yes we do. Most of the WordPress websites that have stores are using WooCommerce, connected to Stripe for checkout. Squarespace also uses Stripe for checkout. E-commerce sites usually have specific needs related to products, inventory, delivery (via the mail or email delivery) and we work with all of it. Do you build funnels and help with email marketing? Yes we do. Many clients want to deliver free gifts to entice subscribers to sign up for their list… all the way to funnels for webinar, course or other product offerings. We have expertise in sequence marketing and funnels and would be happy to help you design or implement yours. Can I see examples of your work? Yes of course. There are screenshots above but we have MANY more sites to share. Please send an email to melanie@crownsvillemedia to request a loom video with our most current examples. We update this monthly and happy to share what we’ve been doing for clients with you. How much does a new website cost in 2026? This is the question everyone wants an answer to! The truth is that there is a range of prices and it depends on the specific site requirements. Most sites start around $3500 and go up depending on the site’s goals for lead generation, functionality (do you have a store, course, online assessments etc.). Our 2025 costs for websites ranged from $3500-$17K (it was a VERY big and very special website). To get your pricing, we meet to discuss your needs and then we send you a bid. Everyone is different, but this gives you a range. - START YOUR WEBSITE PROJECT ## Get your website development project started today. Your first step is to speak with our team about your website needs. - Does your site need a total overhaul or merely an update? - What’s hold your site back from getting higher placement in Google’s search? - What can you expect for growth if you don’t want to publish blogs? We will answer all of these questions for you and more. Schedule a complimentary consultation with our team today. --- ### [Pie Chart](https://crownsvillemedia.com/pie-chart) **Published:** May 16, 2026 **Author:** Melanie Gorman **Content:** ###### Crownsville Media Group ## Your Digital Marketing Pie Chart Whether you’re a newer practice working to fill your caseload or an established therapist who’s almost full but never quite certain where the next client will come from — we can help you figure that out. Your online presence is made up of eight distinct marketing channels, and most therapists are only working two or three of them. This assessment shows you which ones you’ve built, which ones are missing, and what to do about it. Work through each section, check off what you’ve completed, and leave with a clear priority list. If you’re ready to build something that brings clients to you consistently, we’d love to talk. Tasks completed 0% 0 of 0 Practice type In-person Hybrid Fully virtual Showing in-person tasks only Beginner — foundations every practice needs Advanced — optimizes and compounds results Virtual / hybrid — additional tasks for online practices Your results Here's where your practice stands Overall 0% tasks completed Beginner 0 of — done Advanced 0 of — done Virtual / Hybrid 0 of — done Your next priorities — beginner gaps first Print / save as PDF Start over Ready to hand this off? Let's talk — crownsvillemediagroup.com `; tier.tasks.forEach((task, ki) => { const uid = `${ch.id}-${globalTi}-${ki}`; baseHTML += ` ${task} `; }); baseHTML += ` `; }); baseHTML += ' '; // Virtual tier spans full width let virtHTML = ''; virtTiers.forEach(tier => { const globalTi = ch.tiers.indexOf(tier); virtHTML += ` ${tier.level} `; // Split virtual tasks into two columns const half = Math.ceil(tier.tasks.length / 2); [tier.tasks.slice(0, half), tier.tasks.slice(half)].forEach(group => { virtHTML += ''; group.forEach((task, ki) => { const actualKi = tier.tasks.indexOf(task); const uid = `${ch.id}-${globalTi}-${actualKi}`; virtHTML += ` ${task} `; }); virtHTML += ' '; }); virtHTML += ` `; }); block.innerHTML = ` ${ch.name} Recommended: ${ch.pct} 0 / ${chBase} › ${baseHTML} ${virtHTML} **Why it matters:** ${ch.data} `; container.appendChild(block); }); document.getElementById('progressCounts').textContent = `0 of ${totalBase}`; updateTierTotals(); updateResults(); } function updateTierTotals() { let bT=0, aT=0, vT=0; channels.forEach(ch => { ch.tiers.forEach(t => { if (t.virtual) vT += t.tasks.length; else if (t.cls === 'tier-beginner') bT += t.tasks.length; else aT += t.tasks.length; }); }); document.getElementById('beginnerSub').textContent = `of ${bT} done`; document.getElementById('advancedSub').textContent = `of ${aT} done`; document.getElementById('virtualSub').textContent = `of ${vT} done`; } function toggleBlock(id) { document.getElementById('block-' + id).classList.toggle('open'); } function toggle(chId, tier, key, cb) { if (!checked[chId][tier]) checked[chId][tier] = {}; checked[chId][tier][key] = cb.checked; document.getElementById(`lbl-${chId}-${tier}-${key}`).classList.toggle('done', cb.checked); updateChannelScore(chId); updateProgress(); updateResults(); } function updateChannelScore(chId) { const ch = channels.find(c => c.id === chId); const showVirt = practiceType !== 'inperson'; const activeTiers = ch.tiers.filter(t => !t.virtual || showVirt); const total = activeTiers.reduce((s,t) => s + t.tasks.length, 0); let done = 0; Object.values(checked[chId]).forEach(t => { done += Object.values(t).filter(Boolean).length; }); const el = document.getElementById('score-' + chId); el.textContent = `${done} / ${total}`; const pct = total > 0 ? done / total : 0; if (pct === 0) { el.style.background='var(--paper)'; el.style.color='var(--ink-light)'; el.style.borderColor='var(--rule)'; } else if (pct < 0.5) { el.style.background='var(--orange-light)'; el.style.color='var(--orange)'; el.style.borderColor='var(--orange)'; } else if (pct < 1) { el.style.background='var(--amber-light)'; el.style.color='#8a6600'; el.style.borderColor='var(--amber)'; } else { el.style.background='var(--teal-light)'; el.style.color='var(--navy)'; el.style.borderColor='var(--teal)'; } } function updateProgress() { const showVirt = practiceType !== 'inperson'; let done = 0, total = 0; channels.forEach(ch => { ch.tiers.forEach((tier, ti) => { if (tier.virtual && !showVirt) return; total += tier.tasks.length; const tc = checked[ch.id][ti] || {}; done += Object.values(tc).filter(Boolean).length; }); }); const pct = total > 0 ? Math.round((done/total)*100) : 0; document.getElementById('progressFill').style.width = pct + '%'; document.getElementById('progressPct').textContent = pct + '%'; document.getElementById('progressCounts').textContent = `${done} of ${total}`; } function updateResults() { const showVirt = practiceType !== 'inperson'; let done=0, total=0, bD=0, aD=0, vD=0; channels.forEach(ch => { ch.tiers.forEach((tier, ti) => { if (tier.virtual && !showVirt) return; const tc = checked[ch.id][ti] || {}; const d = Object.values(tc).filter(Boolean).length; total += tier.tasks.length; done += d; if (tier.virtual) vD += d; else if (tier.cls === 'tier-beginner') bD += d; else aD += d; }); }); const pct = total > 0 ? Math.round((done/total)*100) : 0; document.getElementById('overallScore').textContent = pct + '%'; document.getElementById('scoreBar').style.width = pct + '%'; document.getElementById('beginnerScore').textContent = bD; document.getElementById('advancedScore').textContent = aD; document.getElementById('virtualScore').textContent = vD; document.getElementById('virtualCard').style.display = showVirt ? '' : 'none'; let h = 'Start checking off tasks — your results update as you go.'; if (pct >= 70) h = 'Your practice has strong marketing foundations.'; else if (pct >= 40) h = 'Good progress — a few key gaps left to close.'; else if (pct >= 15) h = 'You\'re building momentum. Start with any unchecked beginner tasks.'; else if (pct > 0) h = 'Good start. Work through the beginner tasks first.'; document.getElementById('resultsHeading').textContent = h; // Priority list const todos = []; channels.forEach(ch => { const weight = parseInt(ch.pct); ch.tiers.forEach((tier, ti) => { if (tier.virtual && !showVirt) return; tier.tasks.forEach((task, ki) => { if (!(checked[ch.id][ti] || {})[ki]) { todos.push({ ch, tier, ti, task, weight, isVirtual: !!tier.virtual, isBeginner: tier.cls === 'tier-beginner' }); } }); }); }); todos.sort((a,b) => { if (a.isVirtual !== b.isVirtual) return a.isVirtual ? 1 : -1; if (a.isBeginner !== b.isBeginner) return a.isBeginner ? -1 : 1; return b.weight - a.weight; }); const list = document.getElementById('priorityList'); list.innerHTML = ''; const top = todos.slice(0, 6); if (!top.length) { list.innerHTML = ' 8. **All tasks complete!**Review your analytics monthly and revisit this worksheet in 90 days. '; } else { top.forEach((p, i) => { const li = document.createElement('li'); li.className = 'priority-item'; const rc = p.isVirtual ? 'virt' : p.isBeginner ? '' : 'adv'; const tl = p.isVirtual ? 'Virtual / Hybrid' : p.isBeginner ? 'Beginner' : 'Advanced'; li.innerHTML = `${i+1} **${p.ch.name} — ${tl}** ${p.task} `; list.appendChild(li); }); } channels.forEach(ch => updateChannelScore(ch.id)); } function resetAll() { channels.forEach(ch => { checked[ch.id] = {}; }); document.querySelectorAll('.task-checkbox').forEach(cb => cb.checked = false); document.querySelectorAll('.task-text').forEach(l => l.classList.remove('done')); channels.forEach(ch => updateChannelScore(ch.id)); updateProgress(); updateResults(); window.scrollTo({top:0,behavior:'smooth'}); } buildBlocks(); document.getElementById('block-local_seo').classList.add('open'); --- ### [Website Development](https://crownsvillemedia.com/website-development-old) **Published:** June 19, 2024 **Author:** Melanie Gorman **Content:** ![Website development services on crownsville media](https://crownsvillemedia.com/wp-content/uploads/2024/06/content-creation.jpg) # Website Development Services Your website is the heart of your online marketing. That means it must be done correctly so it’s fast in the eyes of Google, user friendly for your customers and includes all of the details your potential clients need to say “yes” to you and your services. That is a lot to accomplish. The strategies we use to create new websites for clients accomplish all of these tasks and more. [ Let's talk About Your New website ](/contact-us) ## What Does A Well-Designed Website Need? Websites run from incredibly simple to incredibly complex. Every project is different. Your site may only need a few pages to tell clients about your services and how to contact you. Or, you may have an elaborate site where you sell services and need detailed analytics and reports. All website projects begin with the basics: great architecture, smart layout, intelligent navigation, great content and a well organized user experience. From there, we can create a website that is tailor-made to fit your unique point of view and brand. ![Seo content creation services on crownsville media](https://crownsvillemedia.com/wp-content/uploads/2024/06/seo-content-creation-services.jpg) ## We Offer Two Website Creation Services for Clients ![Website development with crownsville media](https://crownsvillemedia.com/wp-content/uploads/2024/06/website-development-1.jpg) ## Build a New Website ![Website update with crownsville media](https://crownsvillemedia.com/wp-content/uploads/2024/06/website-update-1024x536.jpg) ## Update Your Current Website ## When it comes to your website, it's important that you don't let fear of change keep you from a new site. With ongoing technology changes and updates, it's more important than ever that your online presence reflect who you want your clients to meet when they first engage with your business or your brand. ## If your website is 5 years or older, it's time for an upgrade. Need it fast? Ask about our rapid [website development](https://crownsvillemedia.com/website-trends-to-prepare-for-in-2026) process. We deliver in 30 days or less from the the time the copy is completed. [ schedule a call ](/contact-us) ## Websites Designed by Crownsville Media ## Website Reviews From Happy Clients I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well. ![Marissa Gray, therapist and owner of Gray Therapy Group.](https://crownsvillemedia.com/wp-content/uploads/2026/04/Marissa.jpg) Marissa Gray, Therapist and Owner Gray Therapy Group Melanie Gorman is Absolutely Amazing to work with. She helped me grow my private practice in ways I could never imagine. She has answers to all of my questions and greatly improved my SEO, marketing and my website. She is reliable, honest, very hard-working and dependable. I highly recommend her. ![Lisa Rabinowitz, MA - owner of Counselor for Couples](https://crownsvillemedia.com/wp-content/uploads/2024/08/Lisa-Rabinowitz-Counselor-for-Couples.webp) Lisa Rabinowitz, MAFounder, Counselor for Couples Melanie totally revamped my web site, directed me to a fresher look and ensured that all the technical aspects were in working order. Her eye for design and brand cohesion is great. To top it all off, she is personable, easy to talk to, and answers my questions in non-techy terms. What a relief! ![Charlotte Klaar, PhD](https://crownsvillemedia.com/wp-content/uploads/2024/08/Charlotte-Klaar.jpg) Charlotte Klaar, PhDFounder of Klaar College Consulting Melanie is phenomenal! I came to her thinking that I just needed an SEO consultant, but she was that and so much more. She helped me get my website launched (plug ins + stripe) with SEO and helped me get started writing blog articles with carefully selected topics she researched to get my site noticed utilizing SEO keywords. I can't even imagine working with anyone but Melanie through this process. Make your life easier and your SEO sing by hiring her! ![Jill Michelle Williams, founder of Hollywood Consulting Studio](https://crownsvillemedia.com/wp-content/uploads/2023/05/jill-michelle-williams-1.webp) Jill Michelle WilliamsFounder of Hollywood Consulting Studio Melanie Gorman knows more about SEO, newsletters and how to make an impact in Google than anyone I have met. She is a wonderful partner for my work and her services have positively impacted my virtual footprint immeasurably. Unlike other experts who claim to provide help but waste your money and time, Melanie is judicious and invaluable. Every article Melanie has me right to attract SEO traffic works. ![Caroline Maguire, author of Why Will No One Play With Me](https://crownsvillemedia.com/wp-content/uploads/2023/05/caroline-maguire.webp) Caroline Maguire, M.EdBest-selling Author & ADHD Coach ## A few of the websites developed by Crownsville Media... Click Here Click Here ## Website Development FAQ 2026 Clients ask us LOTs of questions on the road to updating their website. Here are a few that have been frequently asked by new clients in 2026. Do you build websites from scratch, or only update existing ones? We do both. Normally, our assessment process helps us determine if you need a new website or just a facelift or new/updated pages. Every project is different but we don’t push people to a new website unless there is a good business reason for it. How long does it take to build a new website? Our normal [design and website development](https://crownsvillemedia.com/website-design-that-converts) process takes 10-12 weeks depending on the project. We have published websites in as short as 30 days upon request. What platform do you build websites on? Most of our website builds are on WordPress but we also build on Squarespace and Wix upon request. Do you design the website, or do I need to provide the design direction? We do all of the design work for you (it’s included in the price) but we always take your design direction into account. That can be simple direction from you around colors, fonts, or images you like… and can include more detailed design ideas around the layout or how copy sits on the webpage. The design process is collaborative and we’ll support you however you want to be in this process with us. Some clients want direction for every step. Others, want to tell us directly what they want and we design accordingly. What information do I need to provide to get started on a website project? We will walk you through the entire process as part of our onboarding experience, but we do most of the lifting for you. We will talk with you about the ideal audience for your website (ideal client), how you offer your services, what clients can purchase or buy from you, how payment and scheduling are completed and more. We have a systematic approach to gathering data and information from you so it is fast and easy for you to gather. This part of the process is our zone of excellence and we make it easy on you so we get the right information on your website to covert prospective clients into actual clients efficiently. What does the revision process look like? We have several revision steps that you’re involved with from the beginning. Once we draft the copy, you will review and weigh in with notes/edits. When the site is moved to a development or staging site, you’ll review it with us again for look/feel. And, once it’s live you’ll give us your final notes for the development part of the project. If you retain us for website maintenance, we can make changes for you then as well. Will my website be mobile-friendly and optimized for search engines from the start? Yes, absolutely. The work we do to write the website plants the SEO seeds for both traditional search (Google search) as well as AI visibility. Nothing with SEO is instant, please know that, but the site is optimized from the beginning so the marketing that follows can drive sustainable traffic to your site for years to come. Can you update or redesign my existing website without starting over completely? Yes, absolutely assuming that there are no technical details interfering with making an update. For example, we had a website project this winter that was 100% hand coded from a past developer. That website had to start over because the developer took the code with him… something like that is an outlier, but it happens. Assuming your site is technically sound, updating an existing site is not only doable, but often cost-effective. This is something we explore in our consultation, please bring it up if that is important to you. Will I be able to update my own website after it's built, or do I need to come back to you for changes? That is up to you. We do not believe in holding the site from its owner, nor do we want to prevent you from making edits. It’s your website. 🙂 From my point of view, you should be able to make copy edits, change images or move things around as you want. That said, the technical details of how to manage a website are not as simple as updating a Word doc and you need to know what you’re doing so you don’t make changes that you can’t fix. And, we offer website maintenance to every client after their site is built for a nominal feel so you don’t have to worry. Do you write the copy for the website, or do I provide it? We write the copy for you (I actually charge more if the client wants to write everything themselves… it’s just faster this way!) BUT, we interview you for all of the details so it’s a collaborative process. We do the heavy lifting for the writing and your role is to approve it all before it goes live. Do you handle website hosting and maintenance after the site is launched? We will help you acquire hosting so you are the true owner of your website. This process is different from how many of our colleagues do things… I simply believe that you are the business owner and there is no need for me to take that from you. Hosting is a simple part of the website build and we’ll guide you through the process so it’s easy. We manage all of the configurations (email/HIPPA email, domain connection etc.) but you own the host so you are free to manage your website as you desire in the future. We do offer website maintenance services at an annual rate for a nominal fee. What happens if something breaks on my website after launch? Please tell us and we’ll investigate it what’s needed to fix it. Do you build websites specifically for therapists and mental health practices? We build websites for many different businesses, but have an expertise in the mental health space. The breakdown of our clients is 80/20 mental health to all other services. We’ve built sites for lawyers, mechanics, environmental groups, finance and investment firms, authors, doctors and more. Can you help me with branding — like my logo, colors, and overall look — as part of the website project? Yes, branding and logos are a part of every website discussion. Some sites need a more formal logo and overall design kit and Jessie on our team is our go-to for that. The Crownsville Media logo was recently updated with her support and we LOVE the maturity she brought to the look and feel. If you want this extra touch, let’s discuss it so we can include it in the bid. Is SEO built into the website from the beginning, or is that a separate service? SEO is built into every website development project from the beginning. Ongoing SEO is something we can discuss after your website launches so you have a good understanding of what’s needed in your marketing for ongoing growth in Google and AI engines. Do you work with e-commerce sites? Yes we do. Most of the WordPress websites that have stores are using WooCommerce, connected to Stripe for checkout. Squarespace also uses Stripe for checkout. E-commerce sites usually have specific needs related to products, inventory, delivery (via the mail or email delivery) and we work with all of it. Do you build funnels and help with email marketing? Yes we do. Many clients want to deliver free gifts to entice subscribers to sign up for their list… all the way to funnels for webinar, course or other product offerings. We have expertise in sequence marketing and funnels and would be happy to help you design or implement yours. Can I see examples of your work? Yes of course. There are screenshots above but we have MANY more sites to share. Please send an email to melanie@crownsvillemedia to request a loom video with our most current examples. We update this monthly and happy to share what we’ve been doing for clients with you. How much does a new website cost in 2026? This is the question everyone wants an answer to! The truth is that there is a range of prices and it depends on the specific site requirements. Most sites start around $3500 and go up depending on the site’s goals for lead generation, functionality (do you have a store, course, online assessments etc.). Our 2025 costs for websites ranged from $3500-$17K (it was a VERY big and very special website). To get your pricing, we meet to discuss your needs and then we send you a bid. Everyone is different, but this gives you a range. ![Crownsville media monogram outline logo](https://crownsvillemedia.com/wp-content/uploads/2026/01/CM_Monogram_Outline-1024x1024.png) ## Get your website development project started today. Your first step is to speak with our team about your website needs. - Does your site need a total overhaul or merely an update? - What’s hold your site back from getting higher placement in Google’s search? - What can you expect for growth if you don’t want to publish blogs? We will answer all of these questions for you and more. Schedule a complimentary consultation with our team today. [ schedule a call ](/contact-us) --- ### [AI Visibility Webinar](https://crownsvillemedia.com/ai-visibility-webinar) **Published:** February 19, 2026 **Author:** Melanie Gorman **Content:** [ ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/image-1-7.png) ](https://crownsvillemedia.com/ai-visibility-webinar) [ Register Now for $47 ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) # You Have 18 Months Until “Googling” Your Therapist Gets Replaced by “Asking Chat…” AI is here to stay. That means, you’ve got to be ready so you remain both relevant and informed. This is why we’ve developed a new approach to marketing that will keep you informed about your client’s experience with AI, compliant and at the top of search results. - Did you know AI usage impacts HIPPA compliance? - Did you know that clients use AI as their “therapist” prior to making an appointment? - Have you already had a client come in with AI therapy experience? This webinar is designed to ensure your practice stays visible, relevant and compliant in the evolving digital reality. Discover what you need to do before AI becomes the dominant search engine on the planet and how to work with clients whose expectations for therapy are evolving as we speak. [ 90-Minute Live Webinar ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/fluent_video-recording-20-regular.png)](#)### [Recording Available](#) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/solar_calendar-linear.png)](#)### [Tuesday, June 9th 2026](#) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/ion_time-outline.png)](#)### [7:00 PM ET](#) ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Line-1.png) [ Register Now for $47 ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) *Full access includes recording and complete list of citations.* ![Successful business woman](https://crownsvillemedia.com/wp-content/uploads/2026/03/successful-business-woman-anne-arundel-county-md.jpg) ![](https://crownsvillemedia.com/wp-content/uploads/2026/04/CMG_Lightbulb_Icons-05-150x150.png) Q: What was your biggest takeaway from the webinar? A: *“Really all of it. But if I had to pick one… it’s the recommendation given on how to bridge the AI gap with our clients.”* ~ Webinar attendee 3/31/26 ![Ai seo logo for crownsville media](https://crownsvillemedia.com/wp-content/uploads/2026/03/Group-8.webp) ## You Do Not Have As Much Time As You Think... ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Line-1-1.png) It’s Already Happening— Even If It Doesn’t Feel Mainstream Yet People are already using AI to help them make important life choices, including who they see for therapy, often using AI as a therapist before making an appointment to see you. ChatGPT alone is well on its way to becoming the world’s largest search engine, and is Google’s first serious contender… practically ever. [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/f7_hand-point-right.png)](#)### [We all remember Yahoo, AOL Search, and Ask Jeeves...](#) And you probably can’t even remember the last time you searched on Bing… But you can remember your last ChatGPT search. ## ChatGPT Is Different It analyzes and reports information in a whole new way. - Beyond a standard list of recommendations, it can analyze and simplify pros and cons and pull up testimonials and reviews. - It can deliver deeper insights to give a user insights necessary to simplify decision making, something humans crave more than anything. - Answers are given in a shortlist form that feels like recommendations. - And, perhaps the most concerning is that AI is built to validate and confirm … it’s ability to be a true thinking partner is wildly limited because of this. - Yet this is one of the many reasons why ChatGPT is already approaching almost 20% of Google’s daily query volume. AI search is here, and it packages information in a way people prefer. If your practice isn’t visible to AI now, you’re mere months away from being totally invisible. You won’t be competing with 10 other therapists on page one, you’ll be competing with the handful of names that AI chooses to recommend. **Luckily, you won’t have to play catch-up.** [ Register Now for $47 ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) ## What You’ll Learn in this 90-Minute Session. ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Frame-34.png)### How AI decides which therapists to recommend ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Frame-34-1.png)### Why your niche and clinical focus matter more than ever ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Frame-34-2.png)### The NEW behavioral step that many clients take before seeing you ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Frame-34-3.png)### Small improvements you can make right away in your onboarding proocess, marketing and compliance ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/Frame-34-4.png)### What to prioritize now vs. what can wait ## What You’ll Walk Away With ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/electronic-1.png)### A clear picture of how AI tools interpret therapy websites (and what they’re looking for) to show your site above your competitors. ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/electronic-1-1.png)### A better understanding of how your niche, specialties, and messaging affect your AI visibility. ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/electronic-1-2.png)### Practical guidance you can apply without hiring an agency or rebuilding your entire site unnecessarily. ![](https://crownsvillemedia.com/wp-content/uploads/2026/02/electronic-1-3.png)### A clear understanding of who is coming to your office for therapy so you can distinguish an AI-informed client and meet their needs accordingly. ## Reviews From Happy Clients ```
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David Helfand profile picture
David Helfand
3 April 2026
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I don't write many reviews, but Melanie has certainly earned her 5 stars. I've spent hundreds of thousands of dollars over the years with other marketing companies, and my goal is simple: Get me leads. If you do, I'll pay. If you don't, ya fired. From the start, Melanie was on the same page and has worked tirelessly to achieve this goal (even through some doozies of a setback). Thanks for all your work, and here's to the future!!
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Marissa Gray
20 February 2026
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I cannot recommend Melanie and her team enough! She has been a hugely valuable resource for me as a small business owner, providing expertise, guidance, and understanding my business needs. This is especially helpful as a therapist, knowing that I'm working with someone who has a professional mental health background as well.
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Ibrahim Shah profile picture
Ibrahim Shah
21 January 2026
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Crownsville Media delivered an outstanding experience with their web development and SEO services. Their team is highly professional, detail-oriented, and genuinely invested in achieving real results. From website structure and performance to on-page SEO and overall optimization, everything was handled with a clear strategy and strong technical execution. Communication was smooth throughout the process, timelines were respected, and they were always proactive with recommendations that added value. It’s refreshing to work with a team that truly understands both design and search visibility, and knows how to align them with business goals. I would highly recommend Crownsville Media to any company looking for reliable, high-quality web development and SEO services.
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JB profile picture
JB
10 November 2025
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Melanie and her team go beyond the expected in setting up a website. They pay attention to clients' needs to understand what is needed to get the site recognized via best practices and SEO. But they also pay attention to the client themself to feel understood. In my case, it meant understanding what my next step was before I was comfortable voicing it. Then they helped me put that out in a way I not only felt at ease with, but loved. And just when I felt sad to see the process end because I thought it meant the end of the support, more ongoing support was offered. I highly recommend Melanie and the team she's gathered.
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Orna Walters
7 November 2025
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Melanie Gorman of Crownsville Media is a treasure trove of golden nuggets for your business. She's a wizard at building websites. Melanie is detail oriented, stays up on trends that are constantly changing, and will show you how to maximize your efforts online for your business to truly shine.
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Matthew Walters
6 November 2025
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I can’t recommend Melanie at Crownsville Media enough for your website and SEO needs. She’s on top of all the trends with AI and how to leverage Google to make it work for your business. The consistent traffic we get every day to our website is the best proof that her systems work and will work for you.
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Meredith Avery profile picture
Meredith Avery
5 November 2025
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Learning from Melanie has been so enlightening. She truly has unprecedented knowledge and expertise to share and is lovely and outstanding to work with as she does so! I highly recommend her and her services in marketing. She has a passion and is not one to pass up!
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Naureen Dharani profile picture
Naureen Dharani
15 October 2025
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I had a website that I built on my own when my business was new and I didn't have the funds for something more extravagant. 5 years later, a friend referred me to Crownsville Media to redo and transfer my site onto another platform. It was supposed to be a few months, which turned into the better part of a year. Working with Melanie was at times like talking to another version of myself out loud -- it was a great sounding board to flush out ideas when I was overthinking. She is so personable and kind. She provided me with not just the logistics, but she took the time to educate me on things like SEO and the impact it had on my website. I started out working with multiple people from her team to build out a blog and it was going well for a while until someone from her team did not align with the direction for the blog piece of my site and I did not know how to speak up about it. While awkward at first, Melanie was nothing short of understanding, supportive, and honestly, a dream to work with. Since then, I worked mostly with Melanie and some of her developers. The process was collaborative and she made sure that it was my vision that came alive on the website, no one else's. So grateful for her patience with me and my delays with deadlines. Her eye for detail, organization, and design were so pivotal to the framework of my website. I am so pleased with how it turned out and I regularly get compliments on it. This experience taught me a lot about myself and pushed me to be more vocal in areas I shied away from in the past. Sometimes the lessons of life come in the most unexpected experiences. I look forward to working with her again in a future project.
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Judy Wamiti
29 September 2025
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Highly recommend! Building a website that told the fully story of my business felt so overwhelming (I am much better with numbers than with words). Melanie and her Crownsville Media team took the time to understand me and my services, pulled everything together seamlessly, and created something that feels true to my business. I look forward to continuing to work with them.
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April Pereyra
6 August 2025
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As I go through my site, I am just in awe. My brain would have exploded if I had had to figure all this out on my own AND have it look as fabulous as it does. Have I told you how grateful I am? I am so very grateful.
``` ``` ``` ## About Your Presenter ![](https://crownsvillemedia.com/wp-content/uploads/2026/03/Frame-513.webp) Hi, I’m Melanie! I’m an entrepreneur, writer, and the founder of Crownsville Media. I’m also a trained mental health therapist, which means I understand both sides of this equation. I know what it feels like to value your work, want to help more patients, and also earn more from your practice. Plus, I know just how confusing and frustrating marketing can be, especially when new technology comes around. This session is designed to give you exactly what you need to know, without making you feel like you need to become a marketer to keep your practice full. ## If You Want Your Practice To Stay Visible As AI Search Takes Over, Start Here. This is the simplest way to understand what’s changing and walk away with a clear plan you can actually use. [ 90-Minute Live Webinar ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/fluent_video-recording-20-regular.png)](#)### [Recording Available](#) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/solar_calendar-linear.png)](#)### [Tuesday, June 9th, 2026](#) [![](https://crownsvillemedia.com/wp-content/uploads/2026/02/ion_time-outline.png)](#)### [7:00 PM ET](#) [ Register Now for $47 ](https://crownsville-media.kit.com/products/ai-search-webinar-registration?step=checkout) @2026 CROWNSVILLE MEDIA --- ### [Website Support & Update Requests](https://crownsvillemedia.com/website-support-update-requests) **Published:** January 9, 2026 **Author:** Rashed Hasan **Content:** [Form powered by](https://asana.com/?utm_source=embedded_form) --- ### [About](https://crownsvillemedia.com/about) **Published:** January 15, 2022 **Author:** Melanie Gorman **Content:** # Meet Melanie Gorman, Founder of Crownsville Media ## Crownsville Media is an SEO consulting company offering SEO services, website development and content creation. Headquartered in Crownsville Maryland, Melanie Gorman and her team support small and mid-size businesses with digital marketing, SEO services, content creation and website development. Read more about [ Melanie's 20+ year career on LinkedIn](https://www.linkedin.com/in/melaniegorman). [ schedule a call today ](https://calendly.com/crownsville-media-consultation/30min) ![Melanie gorman ma founder of crownsville media llc](https://crownsvillemedia.com/wp-content/uploads/2022/02/Melanie.jpg) ## Education & Work Experience Melanie Gorman is an entrepreneur, writer, and founder of Crownsville Media. Melanie is also a trained mental health therapist, bringing inside knowledge about the world of mental health to every project. Classically trained, Melanie obtained her Masters Degree in Counseling from [Lewis & Clark College](https://www.lclark.edu/) in 1998 and her bachelor’s degree in psychology from the [University of Maryland](https://umd.edu/) in 1994. She is also a [certified meditation teacher](https://davidji.com/) and life long learner with her latest training in June 2024 in archetypal and cross-cultural psychology. From 2008-2021 Melanie worked at [YourTango](https://www.yourtango.com/experts/melaniegorman) where she led their “Experts” division and helped healers of all kinds put their writing and work online. From 2001-2008 she worked for [John Gray, author of Men are from Mars, Women are from Venus](https://www.marsvenus.com/) running his website and membership program. ## Melanie's track record includes: - Strategic planning with clients to get off insurance and create successful cash-based therapy practices - Launching new therapy websites or updating existing websites for better results and performance - Increasing SEO (search engine optimization) for clients so they are found more easily online - Developmental editing and writing support for authors seeking to self publish a book or successfully find an agent and book deal - Running therapy advertising campaigns - Reducing marketing stress and client acquisition challenges ## From Melanie... My Mission **The world needs healers. Period. End of story.** Passionate people who care deeply about change, evolution, growth, tradition, values, archetypal evidence, science, evidence-based research, experimental trials, cultural learning, honoring one another, curiosity, listening and healing. **My work encompasses one core value:** if I help you, and you help others, we help the world. I look in every project for the ripple … whether that is making a greater income to help your family, making a difference in a client’s life or simply sleeping better at night because you did something meaningful, that is a huge part of why I started CM. ## Choosing to partner with a team like the one I have assembled at Crownsville Media is how you get ahead faster, easier and without all the unnecessary expense other developers charge. I know that you can choose to work with high level developers from New York or L.A. or with people you have barely interacted with on Fiverr… and everything in between. We are different. I engage with every client as if they were my own personal friend. That means, I tell it to you straight. I give you the same advice I apply to this website and the same insider tricks I offer my friends and family. When you work with us, you are part of our community and your success is our success. Please schedule a complimentary consultation to see how we can help your business grow.​ ![Melanie gorman](https://crownsvillemedia.com/wp-content/uploads/2024/08/melanie-gorman-2021.jpg) [ schedule a call ](https://calendly.com/crownsville-media-consultation/30min) --- ### [Crownsville Media, LLC Accessibility Statement](https://crownsvillemedia.com/accessibility) **Published:** October 13, 2022 **Author:** Melanie Gorman **Content:** Updated: October 2022. ## General Crownsville Media, LLC strives to ensure that its services are accessible to people with disabilities. Crownsville Media, LLC has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person has the right to live with dignity, equality, comfort and independence. ## Accessibility on Https://crownsvillemedia.com/ Https://crownsvillemedia.com/ makes available the [UserWay Website Accessibility Widget](https://UserWay.org) that is powered by a dedicated accessibility server. The software allows Https://crownsvillemedia.com/ to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1). ## Enabling the Accessibility Menu The Https://crownsvillemedia.com/ accessibility menu can be enabled either by hitting the tab key when the page first loads or by clicking the accessibility menu icon that appears on the corner of the page. After triggering the accessibility menu, please wait a moment for the accessibility menu to load in its entirety. ## Disclaimer Crownsville Media, LLC continues its efforts to constantly improve the accessibility of its site and services in the belief that it is our collective moral obligation to allow seamless, accessible and unhindered use also for those of us with disabilities. In an ongoing effort to continually improve and remediate accessibility issues, we also regularly scan Https://crownsvillemedia.com/ with UserWay’s [Accessibility Scanner](https://UserWay.org/scanner) to identify and fix every possible accessibility barrier on our site. Despite our efforts to make all pages and content on Https://crownsvillemedia.com/ fully accessible, some content may not have yet been fully adapted to the strictest accessibility standards. This may be a result of not having found or identified the most appropriate technological solution. ## Here For You If you are experiencing difficulty with any content on Https://crownsvillemedia.com/ or require assistance with any part of our site, please contact us during normal business hours as detailed below and we will be happy to assist. ## Contact Us If you wish to report an accessibility issue, have any questions or need assistance, please contact Crownsville Media, LLC Customer Support as follows: Email: melanie@crownsvillemedia.com Phone: Phone: +1 (410) 923-6905 --- ### [Cookie Policy](https://crownsvillemedia.com/cookie-policy) **Published:** October 3, 2022 **Author:** Melanie Gorman **Content:** ### About this cookie policy This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy. You can at any time change or withdraw your consent from the Cookie Declaration on our website Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy. Your consent applies to the following domains: crownsvillemedia.com \[user\_consent\_state\] ### What are cookies ? Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement. ### How do we use cookies ? As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. ### What types of cookies do we use ? Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely. Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement. Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns. The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well. Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms. Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website. \[cookie\_audit columns=”cookie,description” heading=”The below list details the cookies used in our website.”\] ### How can I control the cookie preferences ? Should you decide to change your preferences later through your browsing session, you can click on the “Manage consent” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org. --- ## Categories ### [SEO Fundamentals](https://crownsvillemedia.com/category/seo-basics) **Description:** Learn the basic skills for SEO for any business. Includes best practices, SEO strategy, content ideas and more. --- ### [Local SEO](https://crownsvillemedia.com/category/local-seo) **Description:** Local SEO is for small business owners who want clients to either meet them at their office or for businesses that serve a specific geographical area. --- ### [Content Marketing Strategies](https://crownsvillemedia.com/category/content-marketing) **Description:** Content marketing is the practice of writing articles, recording videos, and creating content that is attractive and interesting to your readers. --- ### [Marketing Advice for Therapists](https://crownsvillemedia.com/category/seo-marketing-for-therapists) **Description:** SEO and marketing advice for therapist and counselors looking to attract new clients to their practice and build their professional reputation and brand online. --- ### [Social Media Marketing](https://crownsvillemedia.com/category/social-media-marketing) **Description:** Social media marketing is different for each social media site. Learn which sites to be on, how to leverage hashtags and more. --- ### [AI & GEO](https://crownsvillemedia.com/category/ai-geo) **Description:** If you're like all of our other clients, understanding AI & GEO is a top priority. Here are the insights, tips and strategies we're using today! --- ### [Google Ads & PPC](https://crownsvillemedia.com/category/google-ads-ppc) **Description:** If you're running Google ads or PPC campaigns in Facebook, Instagram, YouTube or TikTok, the insight and advice here can help you with greater ad conversion. --- ### [Website Development](https://crownsvillemedia.com/category/web-development) **Description:** Crownsville Media develops websites for mental health practices, lawyers, authors, financial professionals, coaches and other small business owners. These blogs reflect our point of view, work ethic and professional commitment to the craft. ---