Local business SEO is required for websites that serve brick and mortar customers. Even if you are part time remote and part time in office, if you intend to see clients face to face, local SEO is part of the best-practices formula for your business.
Like our standard SEO consulting, local SEO begins with an audit of your website. We’ll discover through that process what is and what isn’t working and how well you’re ranking for address or location specific search phrases.
What’s different from national SEO is that local business SEO works on aligning your NAP (name, address and phone number) so your business shows on Google Maps.
Google Maps and other directories like Yelp, the Yellow Pages and Map Quest use your exact location to help local customers find you. But many people don't know all the details of your business. That's where local SEO is helpful. When your location is managed properly, customers can also search using any/all of the phrases below and ALSO find your business.
Specific business address
City & state
Many of these items are part of standard SEO practices, but when we work on a local business that is geographically targeted to a certain area, we also leverage tools like Google My Business and directories like the Yellow Pages to help improve the profile of your location-based services.
Google My Business
When we conduct an SEO audit for a local business, we want to take a look at how Google knows your business. Do you have a GMB profile? Does it match your word choices, location, website and social media so it’s easy for the search engines to know that the business at “123 Maple Ave” is the same one listed on your website?
Connecting these important dots (and others) is part of making local SEO work. When we work on your SEO, we will make sure that what you share anywhere online matches 100% of the time. We also look at who is linking into your site, the quality of those inbound links, and where future local links can be found.
By tying all of your local marketing together, we create a clear picture for Google that your business is the one searches are looking for when they type in your address, city and state, zip code or other keywords that align with your services + location.