If you are in the market for SEO support for your website(s), you’ve come to the right place.
SEO consulting services and SEO support are the heart of our business. For more than 10 years, we have worked on hundreds of SEO projects for small and midsize businesses. Our team has a unique expertise in service-oriented businesses with a large focus of our SEO services supporting therapy websites, writers and coaches.
We focus on national SEO as well as local SEO to drive leads to our client’s doorstep and get their phones ringing. We have offered this kind of SEO strategies for therapy websites, mechanics, plumbers, coaches, writers and lawyers in the past.
If you are interested in SEO to support your business goals, we would love to chat.
We are a boutique SEO firm and take a personalized approach to every client. After years of doing this work, we know that tailoring our strategies to your unique needs is what gets the job done.. Our commitment is to work closely with you at every stage, providing hands-on guidance so you achieve the results you’re looking for.
Additionally, our background is deeply rooted in human psychology. Melanie Gorman, founder of Crownsville Media, is a trained mental health therapist and that means our SEO consulting packages always leverage the psychology behind how people use search engines. By leveraging psychographic data, we can ensure your results match how your clients seek answers. This pulls your SEO deeper into the client journey/funnel and is how we help you achieve the results you’re looking for.
All SEO projects start with a technical SEO analysis of your website. When we connect, we share our complimentary SEO report so you’re clear from the beginning about how your website is performing on Google. Whether you work with us or not, you will have the data to make smart decisions about the SEO company you choose to hire.
Our goal with content creation and landing page copy is to connect with clients who need your services. If your website uses highly editorialized language, it is hard for the public to “get” what you’re selling.
This is like being Shakespeare the closet… you’re brilliant but no one can find you.
Fortunately, this is one of the easiest fixes to make. When we do your SEO audit, we will give you insight into this issue ahead of you so you can start fixing things right away.
Understanding what your competition and peers are winning at online is another secret part of the SEO equation. As part of your project, we want to explore
Being creative about infusing your business into an already competitive SEO landscape is super important, but there is no need to invent the wheel. Learning from your peers will give you great insight into how your ideal clients seek out information and what the real buying journey looks like.
Competitive analysis is an integral part of every SEO project so we can save time and money. It also gives you a sense of timing for growth and helps forecast your costs.
The past 5 years have seen an explosion across the globe in the area of mental health. Never before in history have we valued mental health as much as we do today. This creates a special opportunity for therapist who want to get off insurance panels, increase their cash-pay business, explore alternative business models and more.
We have worked on hundreds of website for therapists and know the ins, outs, challenges, and unique circumstance therapists face online. From HIPPA compliance, to authentic copywriting to SEO that matches your private therapy practice, we can help you with all of it.
If you need local business and clients to come to your office, we can help you target the right audience to grow your business.
We leverage tools like Google My Business for local SEO as well as Google Ads to help therapist connect with just the right number of clients to fill their case load.
If your practice is growing and you want to target clients across multiple states, we can support you there as well. Playing to your strengths as a therapist is how we differentiate your practice from other therapists in your same niche.
If you’re looking for local SEO in Annapolis, Baltimore or other communities where clients drive to your office, local SEO is what you need. It’s also helpful for therapists who see clients virtually or who have a hybrid model.
Everything comes down to branding and brand positioning. Understanding your ideal client and how they use the Internet to find help/services is key. But it’s important to know that in our world, branding is much more than your colors, tagline or logo.
To gain SEO traction, your website must be written with your client’s needs in mind. Keyword research and gap analysis will allow us to create a content marketing strategy that aligns with the results you want from SEO services. It doesn’t matter what you’re selling, if you’re not speaking in the same language your clients use when searching for help or advice they will not find you.
When we work together, we either work with your branding or together we’ll discover the holes in your branding so we can improve it across all your SEO, content creation, content marketing (social media, newsletters, lead generation) and more.
Everyone wants to know this question, so here’s our answer… and by all means, ask us these questions when we review your audit. They will reassure you that your SEO consultation has done their homework and they know your industry well enough to succeed at your SEO goals.
Expert SEO includes a combination of on-page optimization, technical audits, improving your website’s pages, your ongoing content plan and building trust with search engines through external links and mentions.
We do all of this this in a few specific ways:
This combined approach is how our SEO consulting services help you grow your online presence over time. By targeting clients who are deeper in the buyer’s journey, you bring in warmer prospects, allowing you to close more sales and increase your revenue.
Absolutely. SEO makes everything from decision making, to forecasting, to planning for your future easier because you have a sense of what the public wants from you. When you know your customers from the inside out, the authenticity of your services and offerings aligns.
That peace of mind is priceless for closing sales and increasing your trust in yourself and your business
Overtime, yes, I believe you can. But, you have to learn the mechanics and rules of SEO first. When we work with clients, one of the goals is to help them become as independent as they want so if they want to manage their own SEO in the future, they can.
That said, SEO is an industry and it’s foolish to think that with a little course you’ll be as competent as an SEO professional with years on the job. That’s like thinking that by having a cookbook you can be the next Gordon Ramsey. Perhaps you can overtime and with a ton of practice, but it’s not instantaneous.
This is the million dollar question at the moment. I’ll say this, SEO has evolved exponentially since I started this work more than 15 years ago and it continues to evolve. Everyone in the SEO space thought the world was crashing down with Google’s Panda and Penguin updates too, and that proved to be a call to up-level our field. Both updates have proven beneficial for the entire industry. AI likely will too.
As tools like AI come on the scenes, we have to look at the ethical implications as well as the usefulness implications. I imagine, somewhere down the road most sites will have some AI support to them, but that doesn’t remove the need for your site to have your voice, and AI can’t be you.
Not to mention we have to talk as an industry about the moral/ethical considerations around disclosing that a site or articles that are represented as written by the site owner or the byline were really created by a robot. This is a big consideration around Google’s E-E-A-T score and something that’s important to consider as you fire up Chat GPT and write an article with ease. Is it really your article and deserving of your byline if a computer wrote it for you?
All food for thought…
For now, if your content marketing efforts are dragging you down or you simply need an SEO strategy to get your business off the ground, we can help you. Whether it’s local SEO rankings, client acquisition, content marketing, branding or general SEO for your website, we can help.
When you’re ready, the first step is either to speak with us directly or we can do a complimentary SEO audit on your website.
Once we have your request, we’ll get back to you to schedule a date to connect by phone or zoom.
