SEO Consulting Services

If you are in the market for SEO support for your website(s), you’ve come to the right place.

SEO consulting and SEO support is the heart of our business. For the past 10 years, we have worked on hundreds of SEO projects for small and midsize businesses, ranging from therapists, writers and coaches who need a national SEO presences, to mechanics and plumbers who need local SEO to drive leads to their doorstep, we have done it all.

Search engine optimization at Crownsville Media includes everything from technical SEO and your website's speed, to Google My Business and your content marketing strategy. We also understand the bigger picture of your brand positioning, local SEO strategy, social media marketing and lead generation.

What makes us different from most other SEO firms is that our background is deeply rooted in human psychology. Melanie Gorman, founder of Crownsville Media, is a trained therapist and that means our SEO packages always leverage the psychology behind search to amplify your results.

How Does SEO Consulting Work?

All SEO projects start with a technical SEO audit of your website. We give you our free SEO report so you're clear from the beginning about your website and how it is performing on Google. Whether you work with us or not, you will have the data to make smart decisions about the SEO company you choose to hire.

Our goal with content creation and landing page copy is to lead with clear, consistent communication. If your website uses highly editorialized language, it is hard for the public to “get'' what you’re selling.

This is like being Shakespeare the closet… you’re brilliant but no one can find you.

Fortunately, this is one of the easiest fixes to make. When we do your SEO audit, we will give you insight into this issue so you can start fixing things right away.

How Branding Affects Your SEO Strategy...

Everything comes down to branding and brand positioning. Understanding your ideal client and how they use the Internet to find help/services is key. But it’s important to know that in our world, branding is much more than your colors, tagline or logo.

To gain SEO traction, your website must be written with your clients needs in mind. Keyword research and gap analysis will allow us to create a content marketing strategy that aligns with the results you want from SEO services. It doesn’t matter what you’re selling, if you’re not speaking in the same language your clients use when searching for help or advice they will not find you.

When we work together, we either work with your branding or together we'll discover the holes in your branding so we can improve it across all your SEO, content creation, content marketing (social media, newsletters, lead generation) and more.

SEO for Counselors & Therapists is a Special Area of Focus for our Team

The pandemic has shifted (and elevated) the role of counselors in our world. This creates a special opportunity for therapist who want to get off insurance panels, increase their cash-pay business, explore alternative business models or services and more.

We have worked on hundreds of website for therapists and know the ins, outs, challenges, and unique circumstance therapists face online.

From HIPPA compliance to Hushmail and other secure email concerns, limitations on asking for reviews and multi-state licensure requirements, we understand the specialized business world therapists live in. And we can definitely help your therapy practice expand and grow when you’re ready for this kind of support.

Competitive Analysis & Gap Analysis

Understanding what your competition is winning at is another secret part of the SEO equation. Gap analysis looks at how you and your competitors reach, or fail to reach, your ideal client. What are they doing that you want to mirror? What word choices, topics, or areas of expertise are they highlighting in their marketing that you want to emulate in your own way?

Being creative about infusing your business into an already competitive SEO landscape is super important, but there is no need to invent the wheel. Learning from your peers, local and national, will give you great insight into how your ideal clients seek out information and what the real buying journey looks like. This is critical if you want to set realistic expectations for your future

What should you ask an SEO consultant so you get the most for your investment?

Everyone wants to know this question, so here’s our answer… and by all means, ask us these questions when we review your audit. They will reassure you that your SEO consultation has done their homework and they know your industry well enough to succeed at your SEO goals.

What’s really wrong with my site/strategy/content?
How long will it take to fix?
Does my brand make sense?
How much content do I need to write for my blog weekly/monthly to grow at the pace I want to grow at?
Can local SEO or other referral sources help me? If so, how and what needs to be done?
Have you ever worked on a website like mine? If not, what other industries mirror my own that you can compare it to?
What does SEO cost?
Do you have references that I can speak to?

Get Started With Crownsville Media- A Maryland SEO Company!

When you’re ready, the first step is our free SEO audit. Once we have your request, we’ll get a date scheduled to review our findings and discuss a plan to get you moving forward.

Remember this, whether you hire us or you hire another SEO consulting firm, remember that the devil is in the details with SEO. It takes time and someone who cares about your business like we will to really make it work.

If you’re ready for this kind of partnership, we would love to talk. Email melanie@crownsvillemedia.com to share more of your story with us. Or, complete our free SEO audit form to get started today.

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