Is Your SEO Strategy Working?: 6 Essential SEO KPIs That You Should Be Tracking

How will you know if your SEO strategy is successful if you’re not monitoring your SEO KPIs? Once you start implementing tracking tactics within your site, you will soon see the benefits of keeping a record of your actions.

There are many different metrics to use when measuring SEO, and we’re going to fill you in on what they are. Let’s explore some of the most effective KPIs for SEO that you can use for your business.

What Is SEO?

SEO, or search engine optimization, is a strategy that helps you get a better ranking on search engine result pages (SERPs). It is a technique that enables you to improve your website’s ranking on search engine result pages.

It is an approach to getting your website noticed online through online marketing channels like Google, Bing, Yahoo, and other search engines. SEO is a process of improving your website’s online presence to get better online visibility and rank for your website.

To be on the top of search engines like Google, Yahoo, Bing, and others, you must follow proper SEO techniques.

#1 Organic Visibility

This metric will show you your site’s visibility in Google search results. Though it is not a direct ranking factor, it significantly impacts how well your site ranks in search engines. To determine how well you rank for a particular keyword, Google crawls the entire internet and compares pages for that query.

If a page is found for this query, then the page is considered relevant and will show up in the search results. To rank well in Google, you need to have an appropriate page found by the algorithm and a high-quality score.

You can measure the visibility of your site in two ways:

Organic Traffic – This is the number of visitors to your site from search results. The more organic traffic you get, the more likely your site will rank as a result.

Organic Visibility – This metric will show you how the search engine spiders see your site. You can also view the number of times the algorithm crawls your site.

The higher number of times your site is being crawled, the higher number of views your site is getting.

#2 Keyword Rankings

With the expansion of online word-of-mouth and social media, you would want to ensure that your site appears in search results. You can track the number of keywords your site is ranking for.

Google currently uses several signals to determine the pages associated with a specific keyword. From the total number of pages associated with a particular keyword, Google determines the relevant pages that will rank in the search results.

You can track the number of keywords your site is ranking for. When a person types the keywords into the search bar of a specific browser, Google will show a list of websites related to these keywords.

#3 Average Time on Page

This metric will show you how long visitors are viewing your site. The higher the bounce rate, the more likely it is that your site will get abandoned.

A higher bounce rate means that your site takes longer to be viewed and that people are getting bored with reading it. To determine the average time on the page of your site, Google crawls your site and determines the times that the pages are being loaded.

From this data, Google creates an average time on page metric. This is the average time that your site is being viewed.

To ensure that your site loads quickly, you need to follow a few strategies. The first step is to optimize your images to be smaller in size, but are of high quality.

The next step is to make sure that you have optimized your site for speed to load quickly. Lastly, use a page speed analysis tool to see where you might have some optimization issues.

Then, you can move forward with removing any unnecessary code from your pages.

#4 Page Speed

Google has been penalizing slow-loading sites since 2018, so it’s critical that your site loads fast. Page speed will show you how Google perceives your site. You can also see the number of requests that are being made by your website. When the request is larger, then the site is perceived as slow.

Many factors affect the speed of your site. Some of these factors are the type of content you provide, the number and types of files you have on your site, the server type, and more. There is also a different loading experience for people on their phones vs. their desktops.

To understand your page speed overall, you must look at both. Finally, remember that Google favors mobile results and uses mobile page speed results as the leading indicator for a “slow” or “fast” site.

#5 Bounce Rate

This is the percentage of people who click off your site from each page view. You would want your bounce rate to be as low as possible to increase the lifetime of your visitors. A high bounce rate usually means that your site is taking longer to be viewed or that your content is not addressing the reason someone came to your site. If you write about very common topics, boredom is another reason why people often bounce.

You can view your site’s bounce rate by the number of times the page is being loaded. A lower bounce rate means fewer page views and that readers less likely to spend time on your site.

#6 Conversion Rates

The last metric we’re going to detail that you should be tracking is the conversion rate. This tells you the percentage of customers you have converted into paying customers.

If your conversions are low that is an indicator that you need to rework your sales funnel to ensure you’re creating a well-rounded customer experience. The customer experience is more important to consumers than anything and can motivate them to become reoccurring customers of your brand.

SEO KPIs to Track

Your business needs to track several SEO KPIs to ensure future campaign success. These KPIs include organic traffic and page bounce rate.

When you understand how your strategies are performing, you can adjust as needed.

Contact us for all the SEO help you need.

Related Reading:

3 Reasons To Hire An SEO Consultant

The Benefits Of Link Building For SEO

How To Create Content For Local Landing Pages

What Content Gap Analysis Can Teach You

author avatar
Melanie Gorman
Melanie Gorman is the owner and operator of Crownsville Media. She holds a masters in counseling psychology and has been in the fields of web development, SEO optimization and content creation for more than 20 years.

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